Wednesday 27 January 2021
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Wednesday 27 January 2021
AUSTRIAN WINE MICHAEL TISCHLER-ZIMMERMANN © AWMB
1. INTRODUCTION
2. WINE MARKET
3. ENVIRONMENTAL
CONSCIOUSNESS
© AWMB/Philipp Forster
1. INTRODUCTION
2. WINE MARKET
3. ENVIRONMENTAL
CONSCIOUSNESS
© AWMB/Philipp Forster
AUSTRIAN VINEYARD AREA IN 2015
Total: 46,515 ha /
115.000 acres
© AWMB
© AWMB
THE TENSION OF OPPOSITES
3
2 1
1. Continental-pannonian
2. Temperate-atlantic
4
3. Cool air from the north
4. Mediterranean climate
© AWMB
BEAUTIFUL LANDSCAPE – DEMANDING SOILS
Gravel Silt & sand Volcanic tuffs Loess Crystalline gneiss Conglomerate
© M. Heinrich 2012, © M. Heinrich 2006, © M. Heinrich 2014, © Thomas Hofmann, © M. Heinrich 2008, © T. Untersweg 2006
DISTRIBUTION OF PLANTED GRAPE VARIETIES
Other red varieties
10,0%
Blauer Portugieser
2,7%
• 40 varieties eligible Blaufränkisch Grüner Veltliner
for quality wine 6,5% 31,0%
• 5 partially fungal
resistant varieties
Zweigelt
13,8%
Welschriesling
7,2%
Other white
varieties Riesling
24,5% 4,3%
Source: calculation AWMB based on Statistik Austria NÖ,
Wein-Online Burgenland, Viticultural Cadastre Steiermark, Vineyard Register of the City of Vienna, MA 58. Last updated: February 2017
FUNGUS RESISTANT VARIETIES (PIWI) ▪ Roesler QW ▪ Rathay QW ▪ Blütenmuskateller QW ▪ Muscaris QW ▪ Souvignier Gris QW ▪ Donauriesling, Donauveltliner ▪ Bronner, Cabernet Blanc, Johanniter ▪ Cabernet Jura, Pinot Nova, Regent PI = Pilz = fungus, WI = widerstandsfähig = resistant
ORIGIN MARKETING
EU WINE CATEGORIES • Wine without Geographic Indications • Wine with Protected Geographic Indication • Wine with Protected Designation of Origin
AUSTRIAN NATIONAL WINE LAW 1. Wein 2. Landwein (PGI) 3. Qualitätswein (PDO)
QUALITÄTSWEIN WITH REGISTERED
PRODUCER NUMBER
Estate bottlings with quality seal on capsulesQUALITÄTSWEIN
Qualitätswein (PDO)
Qualitätswein from generic regions
Qualitätswein from specified regionsQUALITÄTSWEIN FROM 9 GENERIC REGIONS
= FEDERAL STATES
© AWMBQUALITÄTSWEIN
Qualitätswein (PDO)
Qualitätswein from generic regions
Qualitätswein from specific regionsAUSTRIA‘S 18 SPECIFIC REGIONS 2020 © AWMB
FROM VINTAGE 2020: 16 DAC REGIONS © AWMB
1. INTRODUCTION
2. WINE MARKET
3. ENVIRONMENTAL
CONSCIOUSNESS
© AWMB/Philipp ForsterBASIC FACTS
46,515 ha 1% of worldwide wine production
~ 2.4 Mil. hl annual average harvest
~ 4,000 bottlers < 5.000 lNUMBER OF BOTTLERS
ABOVE AND BELOW 30,000 LITRES
Small producers (below 30,000 litres) Export-relevant producers (above 30,000 litres)
Quelle: Depiction AWMB after stock declaration BundeskellereiinspektionBASIC FACTS • Production: 250 million litres • Consumption: 250 million litres • Import: 50 – 70 million litres • Export: 50 – 70 million litres
WINE CONSUMPTION 2016-2018
TO TA L AM O U N T O F D O M E S T I C A N D F O R E I G N W I N E I N C L . S PAR K L I N G ( S E K T )
2014 2015
259* Mio. L 252* Mio. L
Ca. 134,7 Mio. l
Ca. 133,7 Mio. l Ca. 132,8 Mio. l Ca. 14,7 Mio. l
= 53,9 %
= 53,5% = 53,1% = 53,9%
97,0 Mio. L (37,5%) 93,5 Mio. L
148,7 Mio. L davon wurden 73,0 145,7 Mio. L davon wurden
(=57,5%) Mio. L (=75,3%) im (=57,9%) (=75,6%) im L
LEH verkauft
12,9 Mio. L
(=5%)
Consumed
trinken at home
Österreicher zu Hause trinken Österreicher zu Hause
Bought
kaufen by tourists
Touristen ein kaufen Touristen ein
Consumed
werden at restaurants
in österr. Gaststättenand
oderevents
auf Events konsumiert werden in österr. Gaststätten oder a
Quelle: GfK, Gesamtkonsum 2018; *) Weinkonsum-Gesamtmenge der einzelnen Jahre errechnet durch 5-Jahres-Durchschnitt
aus Versorgungsbilanz für Wein. Statistik AustriaAUSTRIA‘S WINE EXPORTS
Value: € 183 million
Volume: 63 million litres
Ø Price: 2.89 Euro/ litre
*Rounded values
Source: Statistics Austria, preliminary export figures I-XII 2019 (as of June 2020).
The data capture method used by Statistics Austria also includes re-exports of non-Austrian wine.
1995 no data available.AUSTRIA‘S TOP 10 EXPORT MARKETS (REVENUE)
46,57 %
11,13 %
9,11 %
7,93 %
2,98 %
2,79 %
2,53 %
1,87 %
1,78 %
1,63 %
Source: Statistik Austria, final export numbers for 2018; June 20191. INTRODUCTION
2. WINE MARKET
3. ENVIRONMENTAL
CONSCIOUSNESS
© AWMB/Philipp ForsterASSOCIATIONS WITH AUSTRIAN WINE (CH)
Niederösterreich Bandarole (rot-weiß-rot) Generationenwechsel
Verbundenheit Neusiedler See Foodpairingpotenzial
spannende Winzerpersönlichkeiten Riesling
fortschrittlich spannend Weinviertel DAC
NordburgenlandBlaufränkisch fruchtig
Wachau
Professionalität
modern
eigenständiger/autochtoner Stil/Typizität
Kamptal Leithaberg teuer
trocken
Kremstal
Grüner
Steiermark
Veltliner Qualität
Traisental
Regionalität
Vielfalt
Frisch, lebendig Zweigelt Eisenberg
bio und biodynamisch, Natur
Vulkanland
Sauvignon Blanc Vielfalt Säure
Terroirnutzung
kraftvoll
Südburgenland St. Laurent Balance vorbildlich
autochtone Rebsorten dynamisch Mittelburgenland
Schraubverschluss (Vorreiter) Burgenland LagerpotenzialCERTIFICATION PROGRAMMES
15% Organic & biodynamic vineyard share
1,200 ha cultivated biodynamic
12% Sustainable Austria vineyard shareORGANIC WINE
Wines made organically or
biodynamically can be identified by
the green EU organic logo with the
code number of the certification bodyBIODYNAMIC WINE © AWMB/Manuel Zauner
SUSTAINABLE AUSTRIA
➢ Employee protection ➢ Adequate qualifications
➢ Fair wages Training and continuing education of
➢ Social safeguards employees
➢ Choice of external ➢ Fostering an improved work
service providers environment
purchasing « clean »services ➢ Integration
➢ Job securityWINE & NATURE AS PART OF AUSTRIAN CULTURE
… EVEN WIHTIN CITY BORDERS
There is simply no other place on earth where
the refreshing wines are so concentrated,
or where opulent wines exhibit such grace.
© AWMB/Philipp Forstner© AWMB/Anna Stöcher
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© AWMB/Robert HerbstTHANK YOU FOR YOUR ATTENTION © AWMB
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