2021 HISPANIC CO-OP CALENDAR - MultiVu Multimedia Broadcast
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MultiVu Multimedia Broadcast
2021 HISPANIC CO-OP CALENDAR
DELIVER YOUR MESSAGE TO U.S. HISPANIC
TELEVISION AND RADIO AUDIENCES WITH
BROADCAST CO-OP TOURS
Reach your target audiences in Hispanic television and
radio markets across the country with MultiVu Latino
Multimedia Broadcast Co-op Tours. The tours are
scheduled and designed to provide the most value for
your PR video dollars and the best Co-op ROI in the
industry.
Through Co-op Media Tours you can clearly define your
message points; then the Co-op team will develop compelling pitches, book interviews, secure
studio time as well as production needs, arrange satellite space and finally track and report
campaign metrics that prove ROI.
MULTIVU CO-OP TOUR FEATURES:
Seven-hour window for TV, radio OVER 100 MILLION IMPRESSIONS
station bookings conducted in Spanish GUARANTEED, INCLUDING:
and English
4+ Million Impressions via Nationally
Recording of a generic interview Syndicated Segments; DirecTV en Espanol
segment in Spanish & Minuto 60, the top-of-the-hour headline
Participation is limited to a maximum Hispanic radio newscast
of four sponsors per Co-op 80+ Million Impressions (Estimated):
Live video webcast of the entire tour Branded landing page including all
participants of the Co-op SMT distributed
Editing of existing client B-roll to roll to English and Spanish via PR Newswire’s
in during the SMT online syndication network (including 100
Pre-tour message training call with leading Hispanic sites)
spokesperson Example of our Landing Page in Spanish
Weekly usage reports with viewership Example of our Landing Page in English
figures based on Nielsen data 34 Million Impressions (Estimated) Online
Two airchecks from the tour Video Distribution (OVD) of one video
from the Co-op SMT day representing all
Strategic placement of generic
participating brands
interview segment via DIRECTV En
Español 415,000 Million Impressions (Estimated
Daily Impressions): Times Square Photo
Spokesperson fee
Distribution of your product/service image
(800) 653-5313 | www.multivu.com | Copyright©2021 Cision. All Rights Reserved.
MultiVu Multimedia Broadcast
2021 HISPANIC CO-OP CALENDAR
CO-OP SMT SPOKESPERSON ADDITIONAL SERVICES
See the attached calendar for scheduled Please note: There will be an additional fee for
spokespeople for each event. these services.
Please note: The spokespeople are subject to Multimedia Distribution
change.
Add another “pop” of publicity to your SMT
STRATEGIC PLACEMENTS by showcasing your photo, logo or image
on the Reuters Sign in Times Square*. Gain
In an effort to help generate significant
even higher awareness for your program
broadcast overage of each Co-op we
or product with the over 415K people who
will provide strategic placements via
walk and drive through Times Square daily.
DIRECTV En Español.
DIRECTV En Español (Audience 1+ REACH HISPANIC AUDIENCES IN
million) ENGLISH & SPANISH WITH DUAL-PAGE
DIRECTV En Español airs on the MULTICHANNEL NEWS RELEASE
following 20 networks: TV Azteca,
Maximize engagement with both English
Caracol Television, Centro America TV,
and Spanish audiences across the U.S.
CNN en Español, Discovery en Español,
Content is hosted on bilingual landing
Discovery Familia, ESPN Deportes, FOX
pages and published to PR Newswire’s
Deportes, Galavisión, Mega TV, Nat Geo
English and Hispanic-interest online
Mundo, SUR Peru, Universo, Telemundo,
syndication networks.
TUDN, Wapa America
* Display on the Thomson Reuters sign
in Times Square is provided through a
partnership with Branded Cities.
(800) 653-5313 | www.multivu.com | Copyright©2021 Cision. All Rights Reserved.
MultiVu Multimedia Broadcast
2021 HISPANIC CO-OP CALENDAR
Broadcast Co-op Tour Schedule
Over the next few pages, you will find the current Co-op calendar for January to December 2021.
Please note: calendar is subject to change.
On average, 15 to 25 local and national television, radio and internet stations across the
country will broadcast each of these segments during their newscasts. Participation is
limited to four sponsors per Co-op and is determined based on availability and the news
value of your message.
Title Spokesperson Location Tour Description Date
Jeannette Kaplun, Parenting
Parenting Tips Expert, Founder & Chief Content Toys, games, family products
NYC Mar ‘21
Officer of Hispana Global
Julia Alzate, Interior Designer
Tips for the Home NYC Trends and tools for the home Apr ‘21
and Lifestyle Expert
New York International Jaime Florez, Auto Expert, Auto OEM’s, Automotive Suppliers and
NYC Apr ‘21
Auto Show Radio Host Exhibitors
Chef Yvan Lemoine or Bren
History, Activities, Food, Beverages
Cinco De Mayo Herrara, Chef and Entertaining NYC May ‘21
and Decorations
Expert
Marines Duarte, Parenting
Expert or Jeanette Kaplun,
Mother’s Day Gift Ideas Parenting Expert and Founder NYC Gift ideas for all moms May ‘21
& Chief Content Officer of
Hispana Global
Martin Amado, Lifestyle
Father’s Day Gift Ideas NYC Gift Ideas for every dad Jun ‘21
Expert
Chef George Duran or Bren Food, beverages entertainment
Summer Party Herrara, Chef and Entertaining NYC and activities to help kick off the Jul ‘21
Expert summer
Claudia Gonzalez, The latest news in health and
Health and Wellness NYC Jul ‘21
Nutritionist nutrition
Kika Rocha, Beauty
Beauty tips and trends for the
Summer Beauty Expert or Mercedes Sanchez, NYC Jul ‘21
summer
Beauty Expert
Hottest technology products and
Emerging Technology Expert TBD NYC Aug ‘21
trends
Back to School for the Claudia Gonzalez, Back to school nutrition and fitness
NYC Aug ‘21
Whole Family Nutritionist tools for the family
News, culture, food, recipes,
Hispanic Heritage Month Expert TBD NYC Sept ‘21
beverages and traditions
Martin Amado, Interior The latest tools and products for
Tips for the Home NYC the home Oct ‘21
Designer and Lifestyle Expert
Food, Recipes, Beverages,
Rafael Palomino, Celebrity
Holiday Entertaining NYC Decorations, Games, Traditions & Nov ‘21
Chef
Entertainment
Martin Amado, Lifestyle Holiday Gift Ideas For Everyone on
Gifts, Gifts, Gifts NYC Dec ‘21
Expert Your List
(800) 653-5313 | www.multivu.com | Copyright©2021 Cision. All Rights Reserved.
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