Undergraduate Studies 2022 - Aston University
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Undergraduate Studies 2022 MARKETING
Why choose Aston University?
INFINITE
OPPORTUNITIES
We are glad you are considering Aston University and
Aston Business School as a place to start your career.
For this, you only need to know one thing.
That we are in the business of opening doors.
B
y choosing to study at Why study Marketing at Aston Business School?
Aston University you will
be studying at the 2020 We are a university that takes Marketing is ranked 21st in
•
Guardian University of employability seriously, and the UK for graduate-level
the Year and the Outstanding that is demonstrated in the employment 15 months
Entrepreneurial University (Times opportunities that we offer our after graduation. (Guardian
Higher Education Awards, 2020). students to gain professional University Guide, 2022)
experience.
In addition, Aston University Business, management and
•
was ranked overall among This is also reflected in our marketing ranked 24th in
the top 25 universities in the league table rankings. the UK (Guardian University
UK (Guardian, 2022), and our Guide, 2022)
Careers and Placements team Marketing is ranked 16th
•
was recognised as the ‘Best in the UK for student Our students do great things,
University Placements Service’ satisfaction (Complete and you will when you
2ND
at the National Undergraduate University Guide, 2022) graduate from here.
Employability (NUE) Awards
2022, meaning we are serious Marketing is ranked 2nd
•
about employability. for Graduate Prospects – in the UK for
On-Track and 4th for Graduate Prospects
Graduate Prospects –
Outcomes (Complete
University Guide, 2022)
Aston University Marketing 3
COURSES
This course is designed to give you
the knowledge to tackle challenges
faced by organisations, help you retain
a competitive advantage, dynamically
evolve your strategies, and meet the
rapidly– changing needs of customers.
BSc (Hons) Marketing
Sustainable campus
Find out more
Click here to visit our offer holder
TOP 20
in the UK’s university rankings
information hub for further information (People and Planet University
about the Aston Business School Green League 2021)
Aston University Marketing 5
Aston means business
Our podcast
series is where top
academics provide
essential advice to
business owners
and managers,
entrepreneurs and
students.
Hogarths Hotels NLT Electrical
If you’re interested in
Helena Hogarth, owner of Nathan Tromans, the founder
Marketing then you Hogarths Hotels, plans to of NLT Electrical, explains how
may be interested bounce back from a 90% a new marketing strategy has
in these episodes: downturn during COVID-19 by helped him revive his company’s
Get two degrees by studying abroad for an extra year switching from large corporate fortunes after its revenues were
events to smaller weddings, halved by COVID-19. Dr Rob
DOUBLE YOUR
staycations and spa offerings. Thomas, a teaching fellow in
Dr Rob Thomas, a teaching marketing and strategy at Aston
fellow in Marketing and Strategy Business School, praises Mr
at Aston University, has been Tromans for his “exemplary”
helping the group to rebrand approach in developing a stronger
OPPORTUNITIES
and identify new target markets. market orientation, improving
The pandemic has devastated customer relationships and
many businesses, but Dr Thomas realigning NLT’s brand values.
says: “It’s a wonderful chance to
revitalise who you are.”
We partner with some of the world’s best business
schools who share Aston’s philosophy for employability Click here to listen to Click here to listen to
and offer courses that reflect the needs of industry. the episode on Spotify. the episode on Spotify.
On the Exchange Partnership Second Degree Pathway Programme, you’ll spend
an additional year at our partner institution in France and gain a full second degree
You can find the podcast series on all major streaming platforms
when you graduate.
including Apple Podcasts, Google Podcasts and Spotify.
Find out more Listen now
Click here to find out how you can embrace Click here if you would like to listen to more episodes from the Aston
a new culture and gain two degrees. means business podcast series.
Aston University Marketing 7
PROFESSIONAL Name:
Chloe Lansbury
Course:
EXPERIENCE
BSc (Hons) Marketing
Placement:
Social Channel Specialist,
Gymshark
Our crown jewel is our mandatory professional
placement year. This isn’t a year spent filing papers or
propping up the photocopier. This is real professional
work: the chance to apply what you’ve learned,
earn a salary and shape the future and your career.
Our BSc (Hons) Marketing The integrated placement year
degree is designed to give gives you genuine, practical
you a range of transferable work experience that is
and practical skills to succeed invaluable in developing an
within your chosen career. appreciation of issues such
as office politics, which
We make extensive use cannot be replicated in
of group working and the lecture room.
“
presentations to prepare you
for the reality of working life. Aston University’s integrated I don’t feel like a placement student at all.
This experience will develop placement year was one I was completely welcomed in, and,
your teamworking and of the driving factors for
negotiating skills. Chloe Lansbury, BSc (Hons)
as well, thrown in the deep end. I was
Marketing graduate when straight in there, expected to get the same
choosing to study at Aston numbers as everyone else and really
University. produce the same results. Which was
daunting but at the same time great,
and it makes you learn so much more.
Find out more We have events throughout the year,
either pop up stalls or PR events. I was
Click here to find out
more about Chloe’s
able to organise my own event and have
placement experience free reins of that. The freedom that you’re
at Gymshark. given – it’s great.”
Aston University Marketing 9
“
Whether you’re
interested in a career
Aston provided me with in marketing and
the knowledge of a well- communications, as a
social media executive
ACCREDITATIONS
rounded business person.
Additionally, the course in or a brand manager
my second year and final our BSc Marketing
year provided specialised degree ensures we
modules which developed equip our students with
my learning even further. the best opportunities
I also felt it was very for a successful
important to complete marketing career.
a placement year.”
A
Name:
ston University has
Chloe Jukes
joined forces with the
Course: Chartered Institute
BSc (Hons) Marketing of Marketing (CIM) to give
students the opportunity
Current role: to gain professional
Partnerships Manager, qualifications through the
MG OMD agency CIM Graduate Gateway.
CIM qualifications are highly
OUR
sought after by employers,
and their content is reflected
in our own degrees which
ensure we are equipping
students with the best
opportunities for a successful
GRADUATES
marketing career.
Our students get up to amazing things during their time with us and
once they graduate. From setting up their own businesses to gaining
competitive graduate scheme places, a degree from Aston University
prepares our graduates for a unique career journey.
Aston University Marketing 11NATHALIE INSPIRING
Teaching that
inspires ORMROD ACADEMICS
BSc Marketing
Programme “At Aston University, we We asked a few of our lecturers
Director
pride ourselves in preparing what inspires them to teach.
marketing graduates ready Click here to find out what
for work with the latest they said.
Find out
more industry knowledge from
Click here to professionals. Our marketers
are fully developed to apply
watch Programme
Director Nathalie
Ormrod giving
an introduction
to marketing
their academic skills to
and what you
will learn on
business practices thanks to
the course. their compulsory placement
year and Aston University’s
partnership with the Chartered
Institute of Marketing.”
Aston University Marketing 13OUR SUPPORTING
STUDENTS YOU
GO FAR
Our graduates have an excellent track
record over many years of finding Name:
marketing, market research and Estefania Baro Moreno
management positions, reflecting
our reputation as a leading centre for Current role:
Account Manager –
marketing teaching and research. Hedge Funds
Students have gone to work for:
“
BMW
•
Royal Bank of Scotland
•
Amazon web services
•
Thomson Holidays
• Having a campus with
Boots
• accommodation and university
activities constantly taking
Roles include: place is a real highlight of this
Associate Product Manager
• university! It gave a bigger sense
Junior SEO Executive
• of university life as everything
Social Media Executive
• was happening on campus, and
Brand Manager
• you could walk to university or
Marketing and Communications Coordinator
• the Students Union and would
always meet people on the way.”
Aston University Marketing 15If you would like to keep in touch with
our students and graduates, follow us
on our social media channels.
Aston University @AstonBusiness
Birmingham
B4 7ET, UK /astonbusinesschool
@astonbusiness
+44 (0)121 204 3000
aston.ac.uk /Aston-Business-School
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