ISSE 2022 EXHIBITOR PROSPECTUS - JUNE 25-26, 2022 | LONG BEACH, CA - Professional Beauty Association

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ISSE 2022 EXHIBITOR PROSPECTUS - JUNE 25-26, 2022 | LONG BEACH, CA - Professional Beauty Association
JUNE 25-26, 2022 | LONG BEACH, CA

ISSE
2022
EXHIBITOR
PROSPECTUS

SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
UPDATED 12/28/21
ISSE 2022 EXHIBITOR PROSPECTUS - JUNE 25-26, 2022 | LONG BEACH, CA - Professional Beauty Association
THREE
XXX   EVENTS. ONE LOCATION.
    XXX
ENDLESS OPPORTUNITIES.

                             INTERNATIONAL SALON + SPA EXPO
                             ISSE is the professional beauty experience you don’t want to miss! Licensed professionals,
                             salon owners, students, and industry influencers attend to experience the best the
                             industry has to offer: a curated offering of innovative education, the newest trends and
                             products from the industry’s leading brands, and creative connections!

                             NORTH AMERICAN HAIRSTYLING AWARDS
                             The North American Hairstyling Awards is the most prestigious professional beauty
                             competition in North America, and honors the salon industry’s top artists. The
                             competition culminates in a star-studded awards ceremony at ISSE, which features
                             awards, artistic presentations, and endless inspiration.

                             BEACON
                             PBA’s Beacon is an elite program for students that provides top beauty school students
                             an opportunity to be mentored by leading industry influencers, and create connections
                             with owners from the most prestigious salons across the US.

produced BY THE PROFESSIONAL
BEAUTY ASSOCIATION
The Professional Beauty Association (PBA) is home to passionate,
hardworking industry professionals looking to build exceptional careers
that last. Whether you’re a stylist who’s just starting out, an industry
veteran, or a company ready to take its business to the next level, we’re
here to help guide, connect, inspire and most importantly advocate for
you. Join us as we elevate, inspire, and unite the beauty industry.

              SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
ISSE 2022 EXHIBITOR PROSPECTUS - JUNE 25-26, 2022 | LONG BEACH, CA - Professional Beauty Association
ISSE HIGHLIGHTS

ISSE IS BRINGING EVEN MORE TO
               THE SHOW EXPERIENCE IN 2022!
    CURATED EDUCATION                   MAIN STAGE PERFORMANCES                           NEW! PBA STAGE

A fresh and curated lineup, featuring   Be inspired by the artistic talent of     Catch a session from one of your
hair, skin, makeup and business         today’s leading platform artists from     favorite educators, or find something
building sessions.                      your favorite brands!                     new on the ISSE show floor PBA stage!

      BARBERING FOCUS                      INDIE & GREEN BEAUTY                   TOP BRANDS AND SHOPPING

The inspiration of the Barber Brawl,    The hottest in indie and green beauty     Discover innovative new products,
top barber brands and tools - find it   - haircare, skin, makeup and tools!       connect with brands and learn
all at ISSE!                                                                      some new tips and tricks!

   PRO CONNECT LOUNGE                             SPA PAVILION                              COMMUNITY

Meet up with your beauty besties,       We’ve partnered with the Spa Industry     The best part about ISSE 2022?
catch a quick education session and     Association to deliver the skin, makeup   Reconnect in-person with your
more @ the Pro Connect Lounge.          and spa brands and education you love!    community!

                SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
ISSE 2022 EXHIBITOR PROSPECTUS - JUNE 25-26, 2022 | LONG BEACH, CA - Professional Beauty Association
ABOUT THE ISSE ATTENDEE

WHY THEY ATTEND:                                WHERE THEY ARE FROM:
                                                Attendees come from all over the country, with the
                                                highest number of attendees from the west coast:
                    EDUCATION

   92%
                                                    83%
                                                                        8%              9%
 CONNECT
 WITH BRANDS

                         71%

WHAT THEY COME TO BUY:                                       THE ISSE ATTENDEE IS:
TOOLS                                 67%

HAIRCARE                        51%

CLOTHING,
APRONS, CAPES
                          35%                                           68% STYLIST /
                                                                            SALON OWNER

MAKEUP                   29%

SKINCARE             25%

HAIR
EXTENSIONS         15%                                                  19% SPA /
                                                                            ESTHETICIAN

NAIL PRODUCTS      14%                                                  13% STUDENT

        I had not been to ISSE since 2014 and I have to say I was just as excited for it
        and as satisfied with it as the first time. I definitely enjoyed it and learned so
        much! It reminded me that this is the industry I love and belong in! -B CORREA

             SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
ISSE 2022 EXHIBITOR PROSPECTUS - JUNE 25-26, 2022 | LONG BEACH, CA - Professional Beauty Association
ISSE REACHES A TARGETED
AUDIENCE OF GLOBAL BEAUTY
PROFESSIONALS

       ISSE marketing campaigns have a reach of over 25 million impressions,
       through a targeted campaign of traditional and digital media.

 PRESHOW                                DIGITAL ADS
 MAILER
 REACH                                   REACH
 900,000+                                17+ MILLION

 EMAIL                    WEBSITE                     EARNED MEDIA
                                                      PR & INFLUENCER
                          TRAFFIC                     2+ MILLION
 REACH                    500,000+
 5+ MILLION               PAGE VIEWS

     SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
ISSE 2022 EXHIBITOR PROSPECTUS - JUNE 25-26, 2022 | LONG BEACH, CA - Professional Beauty Association
OVER 300 BRANDS AT ISSE 2020

  Wow, so well organized. Fun, upbeat environment. Every single exhibitor was
  friendly and engaging. Loads of educational opportunities. Excellent all around!
  -A GOUNGO

       SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
ISSE 2022 EXHIBITOR PROSPECTUS - JUNE 25-26, 2022 | LONG BEACH, CA - Professional Beauty Association
RESERVE YOUR SPACE TODAY!
EXHIBITOR OPPORTUNITIES
ISSE offers unparalleled opportunities to
promote your brand and products through
targeted, customized exhibitor and sponsorship
offerings. Our dedicated sales team is ready to
help you develop your ISSE package today!

ISLAND BOOTHS:
Tell your unique brand story to connect with the
ISSE attendee!
+ 20’ x 20’ – Raw Island Booth - $11,600
+ 20’ x 30’ – Raw Island Booth – $16,600
Larger sizes and peninsula locations also available
at discounted rates!
PBA Member pricing listed above. Regular pricing
includes a $1,000 additional charge.

STANDARD BOOTH:
+ 10’ x 10’ inline booth space
+ Pipe and drape
+ Standard carpet
+ One 8’ draped table and two chairs
+ One ID booth sign
+ One wastebasket
+ Five exhibitor badges
+ Company listing in digital directory and
   printed directory**
+ 300 pounds of drayage - PBA Members Only!
$27 per square foot
$400 additional per corner
PBA Member pricing listed above.
Regular pricing includes a $500 additional charge.

PBA MEMBER EXHIBITORS ENJOY VIP SAVINGS!
Maximize your ISSE experience with a PBA Membership!
PBA Business and Visionary Member exhibitors receive
300lbs free drayage, a storage area, 10% off labor - in addition
to year-round perks like access to business documents and
discounts. Visionary Members also get additional exhibitor
discounts and marketing add-ons! Join Today!

                 SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
ISSE 2022 EXHIBITOR PROSPECTUS - JUNE 25-26, 2022 | LONG BEACH, CA - Professional Beauty Association
RESERVE YOUR SPACE TODAY!
               SPECIALTY AREAS:
               New to ISSE? Reserve a booth in one of our curated spaces- perfect
               for highlighting new brands to ISSE attendees in beauty, hair care,
               fashion and related industry fields. Hurry! Limited to 12 spots per area.

               GREEN BEAUTY BOOTH - $1,700
               Dedicated to natural beauty products, Green Beauty booths are designed to showcase
               the latest in natural beauty solutions to cosmetologists, estheticians and salon owners.
               + 6’w x 30”d console unit with product shelving
               + Two stools
               + One half meter-board sign with company logo
               + 300 pounds of drayage - PBA Members Only!
               + Five exhibitor badges
               + Company listing in digital directory and printed directory
               PBA Member pricing listed above. Regular pricing includes a $500 additional charge.

               INDIE BEAUTY BOOTH - $1,700
               Designed to showcase up and coming beauty brands, Indie Beauty booths are
               ready to feature the latest in cosmetics, skin, hair and more!
               + 6’ counter unit with company logo on front
               + Two stools
               + One free-standing shelving unit for display
               + 300 pounds of drayage - PBA Members Only!
               + Five exhibitor badges
               + Company listing in digital directory and printed directory
               PBA Member pricing listed above. Regular pricing includes a $1,000 additional charge.

               PBA MEMBER EXHIBITORS ENJOY VIP SAVINGS!
               Maximize your ISSE experience with a PBA Membership! PBA Business and
               Visionary Member exhibitors receive 300lbs free drayage, a storage area, 10%
               off labor - in addition to year-round perks like access to business documents
               and discounts. Join Today!

   SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
ISSE 2022 EXHIBITOR PROSPECTUS - JUNE 25-26, 2022 | LONG BEACH, CA - Professional Beauty Association
RESERVE YOUR SPACE TODAY!
               SPA PAVILION
               In 2022, ISSE is bringing MORE to the show experience with a
               focus on spa brands, though our partnership with the Spa Industry
               Association. This is the spot to promote your skin, makeup and spa
               products to thousands of professionals!

               SPA SPOTLIGHT BOOTH - $1,500 (LIMITED AVAILABILITY)
               + Mirrored table (3.5’ wide, 19.5” deep)
               + Two clear plastic chairs
               + One standing vanity mirror
               + 42” powered locking pedestal
               PBA Member pricing listed above. Regular pricing includes a $500 additional charge.

               10’ X 10’ INLINE SPA BOOTH - $2,200 (CORNER CHARGE $400 EACH)
               + White pipe and drape, standard black carpet
               + One 8’ draped table and two chairs
               + One wastebasket
               + One ID booth sign
               + 5 exhibitor badges
               PBA Member pricing listed above. Regular pricing includes a $500 additional charge.

               Additional opportunities are available. Pricing subject to change. Contact the
               ISSE sales team at SALES@PROBEAUTY.ORG or 480.455.3461 to learn more,
               and reserve your space!

               PBA MEMBER EXHIBITORS ENJOY VIP SAVINGS!
               Maximize your ISSE experience with a PBA Membership! PBA Business and
               Visionary Member exhibitors receive 300lbs free drayage, a storage area, 10%
               off labor - in addition to year-round perks like access to business documents
               and discounts. Join Today!

   SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
ISSE 2022 EXHIBITOR PROSPECTUS - JUNE 25-26, 2022 | LONG BEACH, CA - Professional Beauty Association
SPONSORSHIP OPPORTUNITIES
ARE AVAILABLE!
Whether you are looking to expand your reach at ISSE, or for an artistic connection at NAHA, or
to connect with future professionals with Beacon - we will work with you to build a sponsorship
package to target the audience you are looking to reach!

OPPORTUNITIES INCLUDE:
                                  DIGITAL               ONSITE SIGNAGE

Newsletters, dedicated emails, website banners          Banners, clings and more

                              EDUCATION                 ARTISTIC PRESENTATIONS & PERFORMANCES

                         Onsite and digital             From the mainstage at ISSE, to NAHA

                                        AND MORE!
Contact us today at SALES@PROBEAUTY.ORG or 480.455.3461 or download a sponsorship
brochure at PROBEAUTY.ORG/SPONSOR

             SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
ISSE DELIVERS THE BEST IN PROFESSIONAL

BEAUTY EDUCATION!
                                 From full scale mainstage
                                 performances, to business
                                 building, to technique - ISSE has
                                 the education to grow careers!
                                 Want your brand to be a part of
                                 the ISSE education experience?

                                 Opportunities are available -
                                 from Mainstage to show floor!
                                 Ask our sales team about our
                                 new education offerings!

     SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
PBA MEMBERSHIP GIVES YOU MORE!
                At the Professional Beauty Association, we believe in redefining
                what it means to be a beauty professional in today’s world by
                connecting, understanding, educating, celebrating and fighting for
                the community that we - collectively - stand for and serve, whether
                you’re running a beauty brand or working behind the chair.
                PBA membership provides discounts on exhibiting at ISSE,
                sponsorships and additional savings and benefits throughout
                the year! Take advantage of offers from our partners like UPS,
                GE, Dell and more for all your personal and business needs.
                Connect with your community and join as a Business of
                Visionary member today!

                PBA MEMBER EXHIBITORS ENJOY VIP SAVINGS!
                Maximize your ISSE experience with a PBA Membership! PBA Business and
                Visionary Member exhibitors receive 300lbs free drayage, a storage area, 10%
                off labor - in addition to year-round perks like access to business documents
                and discounts.
                Visionary Members also get additional exhibitor discounts and marketing
                add-ons! Join Today!

                MEMBER BENEFITS AND HIGHLIGHTS:
                + Industry Event Discounts
                + Exclusive Networking
                + Exclusive Member Education
                + Industry News & Research
                + Retail Discounts
                + 350k+ Members
                + Members in All 50 States
                + Members in 21+ Countries

                  PROBEAUTY.ORG/JOIN | INFO@PROBEAUTY.ORG | 480.281.0424

    SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
A SPECIAL THANKS TO
                   OUR VISIONARY MEMBERS

VISIONARY ELITE

VISIONARY PLUS

VISIONARY

            SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
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