ISSE 2022 EXHIBITOR PROSPECTUS - JUNE 25-26, 2022 | LONG BEACH, CA - Professional Beauty Association
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JUNE 25-26, 2022 | LONG BEACH, CA ISSE 2022 EXHIBITOR PROSPECTUS SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT UPDATED 12/28/21
THREE XXX EVENTS. ONE LOCATION. XXX ENDLESS OPPORTUNITIES. INTERNATIONAL SALON + SPA EXPO ISSE is the professional beauty experience you don’t want to miss! Licensed professionals, salon owners, students, and industry influencers attend to experience the best the industry has to offer: a curated offering of innovative education, the newest trends and products from the industry’s leading brands, and creative connections! NORTH AMERICAN HAIRSTYLING AWARDS The North American Hairstyling Awards is the most prestigious professional beauty competition in North America, and honors the salon industry’s top artists. The competition culminates in a star-studded awards ceremony at ISSE, which features awards, artistic presentations, and endless inspiration. BEACON PBA’s Beacon is an elite program for students that provides top beauty school students an opportunity to be mentored by leading industry influencers, and create connections with owners from the most prestigious salons across the US. produced BY THE PROFESSIONAL BEAUTY ASSOCIATION The Professional Beauty Association (PBA) is home to passionate, hardworking industry professionals looking to build exceptional careers that last. Whether you’re a stylist who’s just starting out, an industry veteran, or a company ready to take its business to the next level, we’re here to help guide, connect, inspire and most importantly advocate for you. Join us as we elevate, inspire, and unite the beauty industry. SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
ISSE HIGHLIGHTS ISSE IS BRINGING EVEN MORE TO THE SHOW EXPERIENCE IN 2022! CURATED EDUCATION MAIN STAGE PERFORMANCES NEW! PBA STAGE A fresh and curated lineup, featuring Be inspired by the artistic talent of Catch a session from one of your hair, skin, makeup and business today’s leading platform artists from favorite educators, or find something building sessions. your favorite brands! new on the ISSE show floor PBA stage! BARBERING FOCUS INDIE & GREEN BEAUTY TOP BRANDS AND SHOPPING The inspiration of the Barber Brawl, The hottest in indie and green beauty Discover innovative new products, top barber brands and tools - find it - haircare, skin, makeup and tools! connect with brands and learn all at ISSE! some new tips and tricks! PRO CONNECT LOUNGE SPA PAVILION COMMUNITY Meet up with your beauty besties, We’ve partnered with the Spa Industry The best part about ISSE 2022? catch a quick education session and Association to deliver the skin, makeup Reconnect in-person with your more @ the Pro Connect Lounge. and spa brands and education you love! community! SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
ABOUT THE ISSE ATTENDEE WHY THEY ATTEND: WHERE THEY ARE FROM: Attendees come from all over the country, with the highest number of attendees from the west coast: EDUCATION 92% 83% 8% 9% CONNECT WITH BRANDS 71% WHAT THEY COME TO BUY: THE ISSE ATTENDEE IS: TOOLS 67% HAIRCARE 51% CLOTHING, APRONS, CAPES 35% 68% STYLIST / SALON OWNER MAKEUP 29% SKINCARE 25% HAIR EXTENSIONS 15% 19% SPA / ESTHETICIAN NAIL PRODUCTS 14% 13% STUDENT I had not been to ISSE since 2014 and I have to say I was just as excited for it and as satisfied with it as the first time. I definitely enjoyed it and learned so much! It reminded me that this is the industry I love and belong in! -B CORREA SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
ISSE REACHES A TARGETED AUDIENCE OF GLOBAL BEAUTY PROFESSIONALS ISSE marketing campaigns have a reach of over 25 million impressions, through a targeted campaign of traditional and digital media. PRESHOW DIGITAL ADS MAILER REACH REACH 900,000+ 17+ MILLION EMAIL WEBSITE EARNED MEDIA PR & INFLUENCER TRAFFIC 2+ MILLION REACH 500,000+ 5+ MILLION PAGE VIEWS SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
OVER 300 BRANDS AT ISSE 2020 Wow, so well organized. Fun, upbeat environment. Every single exhibitor was friendly and engaging. Loads of educational opportunities. Excellent all around! -A GOUNGO SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
RESERVE YOUR SPACE TODAY! EXHIBITOR OPPORTUNITIES ISSE offers unparalleled opportunities to promote your brand and products through targeted, customized exhibitor and sponsorship offerings. Our dedicated sales team is ready to help you develop your ISSE package today! ISLAND BOOTHS: Tell your unique brand story to connect with the ISSE attendee! + 20’ x 20’ – Raw Island Booth - $11,600 + 20’ x 30’ – Raw Island Booth – $16,600 Larger sizes and peninsula locations also available at discounted rates! PBA Member pricing listed above. Regular pricing includes a $1,000 additional charge. STANDARD BOOTH: + 10’ x 10’ inline booth space + Pipe and drape + Standard carpet + One 8’ draped table and two chairs + One ID booth sign + One wastebasket + Five exhibitor badges + Company listing in digital directory and printed directory** + 300 pounds of drayage - PBA Members Only! $27 per square foot $400 additional per corner PBA Member pricing listed above. Regular pricing includes a $500 additional charge. PBA MEMBER EXHIBITORS ENJOY VIP SAVINGS! Maximize your ISSE experience with a PBA Membership! PBA Business and Visionary Member exhibitors receive 300lbs free drayage, a storage area, 10% off labor - in addition to year-round perks like access to business documents and discounts. Visionary Members also get additional exhibitor discounts and marketing add-ons! Join Today! SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
RESERVE YOUR SPACE TODAY! SPECIALTY AREAS: New to ISSE? Reserve a booth in one of our curated spaces- perfect for highlighting new brands to ISSE attendees in beauty, hair care, fashion and related industry fields. Hurry! Limited to 12 spots per area. GREEN BEAUTY BOOTH - $1,700 Dedicated to natural beauty products, Green Beauty booths are designed to showcase the latest in natural beauty solutions to cosmetologists, estheticians and salon owners. + 6’w x 30”d console unit with product shelving + Two stools + One half meter-board sign with company logo + 300 pounds of drayage - PBA Members Only! + Five exhibitor badges + Company listing in digital directory and printed directory PBA Member pricing listed above. Regular pricing includes a $500 additional charge. INDIE BEAUTY BOOTH - $1,700 Designed to showcase up and coming beauty brands, Indie Beauty booths are ready to feature the latest in cosmetics, skin, hair and more! + 6’ counter unit with company logo on front + Two stools + One free-standing shelving unit for display + 300 pounds of drayage - PBA Members Only! + Five exhibitor badges + Company listing in digital directory and printed directory PBA Member pricing listed above. Regular pricing includes a $1,000 additional charge. PBA MEMBER EXHIBITORS ENJOY VIP SAVINGS! Maximize your ISSE experience with a PBA Membership! PBA Business and Visionary Member exhibitors receive 300lbs free drayage, a storage area, 10% off labor - in addition to year-round perks like access to business documents and discounts. Join Today! SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
RESERVE YOUR SPACE TODAY! SPA PAVILION In 2022, ISSE is bringing MORE to the show experience with a focus on spa brands, though our partnership with the Spa Industry Association. This is the spot to promote your skin, makeup and spa products to thousands of professionals! SPA SPOTLIGHT BOOTH - $1,500 (LIMITED AVAILABILITY) + Mirrored table (3.5’ wide, 19.5” deep) + Two clear plastic chairs + One standing vanity mirror + 42” powered locking pedestal PBA Member pricing listed above. Regular pricing includes a $500 additional charge. 10’ X 10’ INLINE SPA BOOTH - $2,200 (CORNER CHARGE $400 EACH) + White pipe and drape, standard black carpet + One 8’ draped table and two chairs + One wastebasket + One ID booth sign + 5 exhibitor badges PBA Member pricing listed above. Regular pricing includes a $500 additional charge. Additional opportunities are available. Pricing subject to change. Contact the ISSE sales team at SALES@PROBEAUTY.ORG or 480.455.3461 to learn more, and reserve your space! PBA MEMBER EXHIBITORS ENJOY VIP SAVINGS! Maximize your ISSE experience with a PBA Membership! PBA Business and Visionary Member exhibitors receive 300lbs free drayage, a storage area, 10% off labor - in addition to year-round perks like access to business documents and discounts. Join Today! SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
SPONSORSHIP OPPORTUNITIES ARE AVAILABLE! Whether you are looking to expand your reach at ISSE, or for an artistic connection at NAHA, or to connect with future professionals with Beacon - we will work with you to build a sponsorship package to target the audience you are looking to reach! OPPORTUNITIES INCLUDE: DIGITAL ONSITE SIGNAGE Newsletters, dedicated emails, website banners Banners, clings and more EDUCATION ARTISTIC PRESENTATIONS & PERFORMANCES Onsite and digital From the mainstage at ISSE, to NAHA AND MORE! Contact us today at SALES@PROBEAUTY.ORG or 480.455.3461 or download a sponsorship brochure at PROBEAUTY.ORG/SPONSOR SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
ISSE DELIVERS THE BEST IN PROFESSIONAL BEAUTY EDUCATION! From full scale mainstage performances, to business building, to technique - ISSE has the education to grow careers! Want your brand to be a part of the ISSE education experience? Opportunities are available - from Mainstage to show floor! Ask our sales team about our new education offerings! SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
PBA MEMBERSHIP GIVES YOU MORE! At the Professional Beauty Association, we believe in redefining what it means to be a beauty professional in today’s world by connecting, understanding, educating, celebrating and fighting for the community that we - collectively - stand for and serve, whether you’re running a beauty brand or working behind the chair. PBA membership provides discounts on exhibiting at ISSE, sponsorships and additional savings and benefits throughout the year! Take advantage of offers from our partners like UPS, GE, Dell and more for all your personal and business needs. Connect with your community and join as a Business of Visionary member today! PBA MEMBER EXHIBITORS ENJOY VIP SAVINGS! Maximize your ISSE experience with a PBA Membership! PBA Business and Visionary Member exhibitors receive 300lbs free drayage, a storage area, 10% off labor - in addition to year-round perks like access to business documents and discounts. Visionary Members also get additional exhibitor discounts and marketing add-ons! Join Today! MEMBER BENEFITS AND HIGHLIGHTS: + Industry Event Discounts + Exclusive Networking + Exclusive Member Education + Industry News & Research + Retail Discounts + 350k+ Members + Members in All 50 States + Members in 21+ Countries PROBEAUTY.ORG/JOIN | INFO@PROBEAUTY.ORG | 480.281.0424 SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
A SPECIAL THANKS TO OUR VISIONARY MEMBERS VISIONARY ELITE VISIONARY PLUS VISIONARY SALES@PROBEAUTY.ORG | 480.455.3461 | PROBEAUTY.ORG/EXHIBIT
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