Transitioning from a Backpack to a Briefcase - UDC.edu
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10/21/2020
Transitioning from a
Backpack to a
Briefcase
Building your LinkedIn Profile
October 14, 2020 | 6:00 – 7:00 pm
Your Presenters
Rodney Trapp, MBA MSc MA
Vice President for Advancement
Office of Advancement and
UDC Foundation, Inc.
Pho Palmer Murphy (‘05)
Director, Alumni Affairs
and Outreach
Office of Alumni Affairs
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10/21/2020
What is LinkedIn?
LinkedIn is a web-based business tool and rather
large database that connects users to employment
and business opportunities, professional
associations and skills development. It’s a great
place to build enriching relationships.
This tool can be used to build your brand, thought
and expertise.
It is the largest professional network.
LinkedIn as a First Introduction
Before the meeting
• Before that initial meeting, your LinkedIn profile will
provide a lot of information about you.
• It tells a story of your journey.
• Your profile communicates your values and interest.
• Provides a sampling of your writing skills.
• Communicates civic engagement and volunteerism.
• What to expect from you if hired or engaged.
How you present yourself is important!
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10/21/2020
Optimize your LinkedIn Profile
Build out your page
• Headshot – Select a headshot or quote appropriate for future
clients or employers.
• Headline – Use keywords or keyword phases so that
professionals can find you.
• Summary – Effectively talk about who you are in a succinct,
short paragraph.
• Experience – Talk about crowning achievements on the job.
Discuss how you helped solve problems.
• Education – Include your degree(s), certifications, and any
clubs or groups while in school.
• Skills & Endorsements – Please include soft and hard skills.
List your important skills first.
• Recommendations – This adds value to the LinkedIn
community. Customize request for recommendations.
Building a Strong LinkedIn Profile:
Your Photo or Quote
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10/21/2020
Building a Strong LinkedIn Profile
Communicating your Brand
What is branding?
It is how you are identified in
the marketplace.
Building a Strong LinkedIn Profile
Communicating your Brand
• Establish yourself as an authoritative resource.
• Demonstrate your assets to the LinkedIn community,
future clients and prospective employers.
• Share content from thought leaders.
• Talk about your future self.
• Shape and amplify web searches on you.
Own your destiny!
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10/21/2020
Building Strong Connections
Your Network
• Start with your current connections and interest.
• Ask current connections for an introduction.
• Connect with professional associations.
• Search for new connections with industry leaders.
• Connect with companies that you’d like to work for
and participate in their events.
• Focus on quality connections, not on volume.
• Customize your connection request.
Your network is your net worth
Unknown author
Building Strong Connections
Professional Associations
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10/21/2020
LinkedIn Profile vs. Resume
How are they different?
LinkedIn Profile Resume
• This document is
• It tells a bigger story
sometimes tailored for
about you.
a position.
• Speaks to a larger
• A one-pager that
group.
highlights your talents
• LinkedIn profiles are succinctly.
robust.
• You don’t have the
• Amplify your space to tell a full story.
credentials.
• Your resume must
• Develop and acquire quickly impress.
new skills.
Meet UDC’s Vice President for Advancement
Rodney Trapp, MBA MSc MA
Vice President for Advancement
Office of Advancement and
UDC Foundation, Inc.
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10/21/2020
Building a Strong LinkedIn Profile:
In closing
• Before you begin making connections, please build out
your profile.
• Find content for your profile and start posting:
• Articles, news, professional papers
• Capture content from groups, associations
• What are you passionate about? Post content that
demonstrates your excitement.
• Be intentional with your profile and self promote.
• Keep it fresh with content and new skills.
You got this!
Resources
• UDC Career Services –
https://www.udc.edu/career-services/career-services-home/
• Career Counselors available by appointment
• Connect on UDC’s LinkedIn page.
• Steps to a better LinkedIn Profile –
https://bit.ly/3jV8buQ
https://bit.ly/3m4z4hZ
https://bit.ly/2R5N7W9
• Building your Brand –
https://bit.ly/3m0HQNO
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10/21/2020
The season of giving is underway!
Please support Firebird Nation
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UDC Office of Alumni Affairs
Thank you for your participation!
Please get connected. Please stay in touch.
www.UDC.Edu/Alumni
https://www.linkedin.com/school/university‐of‐the‐district‐of‐columbia/
UofDC.Alumni/ @UDC_Edu UniversityofDC UniversityofDC
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