The Swiss ICT magazine for business decision-makers
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MEDIA KIT 2022
The Swiss ICT magazine for
business decision-makers
Netzwoche is the most read Swiss trade magazine for business IT.
The independent IT editorial team, the largest in Switzerland,
reports up to date and well-founded on all aspects of business IT.
Target group
CIOs, CEOs, division and department heads, consultants in
Swiss companies of all sizes and in all industries.
We are organisers of:
VALID FROM JANUARY 1, 2022
The oldest and se- The best apps & mobile
cond largest web software projects
award in Europe
KPIS AT A GLANCE MEDIA KIT 2022 | 02
PRINT ONLINE NEWSLETTER
Distribution 13 editions per year www.netzwoche.ch Subscribers 12 500
Print circulation 9000 Free copies 218 Unique Clients / month 90 000 Mailing 6x / week (Mon. – Sat.)
Total circulation 7495 Free circulation 2669 Visits / month 114 000 Opening rate 32 %
Paid circulation 4569 Bulky circulation 257 Page Impressions / month 169 000
Subscriptions 4351 Replica 39
Replica:
Target distribution 2834 1435
Free circulation
READER STRUCTURE – FIELD OF ACTIVITY READER STRUCTURE – INDUSTRY AFFILIATION
CIO/IT Management Security Information Technology Public transport/transport
Network/Telecommunication IT Strategy Authorities/Health/Education Construction
CEO Data Center Management Trade Energy, water and services
Software and development Infrastructure Services Metal production/processing
PC Responsibility Storage Engineering Food industry
Web Retail Financial institutions Print shop/publishers
PABX Project Management Chemical industry Wood industry/paper
CFO Process Responsibility Insurance Car/aircraft/train manufacturers
ERP others Electric machines Textile industry
Marketing
READER STRUCTURE – MANAGEMENT FUNCTION READER STRUCTURE – NUMBER OF EMPLOYEES IN CH (COMPANY SIZE)
CEO 8.3% up to 9 employees (micro enterprises) 1.1%
CIO/IT Management, Strategy Responsibility 31.9%
10 to 49 employees (small companies) 9.7%
CFO/ERP Responsibility 7.4%
50 to 249 employees (medium-sized companies) 39.5%
Divisional Responsibility 51.3%
Project Management 1.2% 250 and more employees (large companies) 49.7%
TOPIC OVERVIEW MEDIA KIT 2022 | 03
Parallel to the Netzwoche, the ICTjournal is published 7 times a year in French with similar topics.
Let us translate your contents. You will find the deadlines for the ICTjournal in the ICTjournal media kit.
Netzwoche ICTjournal Release date Ads deadline Editorial deadline Topics Verticals
1 1 19.01.2022 10.01.2022 04.01.2022 Workplace 4.0 / Collaboration
2 – 16.02.2022 07.02.2022 27.01.2022 Storage Infrastructure, Hoster & Data centres
3 – 09.03.2022 28.02.2022 17.02.2022 Industry 4.0 / Supply Chain & Logistics
4 2 07.04.2022 28.03.2022 16.03.2022 Web development / Best of Swiss Web Cybersecurity
5 – 27.04.2022 19.04.2022 05.04.2022 IoT, 5G & Extended Reality (Augmented, Virtual, Mixed) Finance 2030
6 3 18.05.2022 09.05.2022 27.04.2022 Cloud / Edge Computing IT for Health 01
7 – 08.06.2022 30.05.2022 17.05.2022 OT – Security
8 4 29.06.2022 20.06.2022 08.06.2022 Big Data / Business Intelligence Professional AV & Digital Signage
9 5 24.08.2022 11.08.2022 02.08.2022 Cybersecurity
10 – 14.09.2022 05.09.2022 25.08.2022 Ecosystem Microsoft IT for Health 02
11 6 12.10.2022 03.10.2022 21.09.2022 Automation of processes + artificial intelligence IT for Gov
12 – 02.11.2022 24.10.2022 13.10.2022 Ecosystem SAP / Best of Swiss App Fintech & Insurtech
13 7 07.12.2022 28.11.2022 17.11.2022 Business Transformation / KPI Measurability Cloud & Managed Services
AD FORMATS MEDIA KIT 2022 | 04
PRINT ONLINE NEWSLETTER
Fullbanner
580x160px
Wideboard Top
Desktop: 994x250px
Cover flap Opening
(2/1 pages, page 2 and 3) Tablet: 728x90px | Mobile: 300x50px
Front: 118 x 255 mm Halfpage 1 + Annual logo integration
Interior: 118 x 320 mm 470 x 320 mm Sticky
300 x 600px
1/1 page 1/2 page vertical / horizontal
235 x 320 mm 115 x 320 mm 235 x 155 mm Halfpage 2
208 x 247,5 mm 102 x 243 mm 208 x 128 mm 300 x 600px
Rectangle 1
300 x 250px
Sponsored Post Rectangle
1/3 page vertical / horizontal 1/4 page horizontal 300x250px
80 x 320 mm 235 x 110 mm 235 x 83 mm
66 x 243 mm 208 x 83 mm 208 x 56 mm
Edge Dropping Rectangle 2
+ 3mm bleed 300 x 250px
Type area
Wideboard Content
2/2 pages Desktop + Tablet: 994x250px | Mobile: 300x250px
Paper: Rectangle
470 x 155 mm LuxoArt velvet, bright white, 300x250px
443 x 128 mm Standard painted matt. 90gm2 Fishtank
Desktop + Tablet: 980 x 768px | Mobile: 320x480px
Fileformat: PDF, 300dpi Fileformat: JPEG/HTML5 (max. 180kB) Fileformat: JPEG (max. 100kB)OUR ADVERTISING PRODUCTS MEDIA KIT 2022 | 05
PRINT ONLINE NEWSLETTER
Duration Additional option daily dispatch 6x / week (Mon - Sat)
Formats 4-coloured Ads Formats Desktop
(Mon - Sun) Mobile / Tablet Formats Price
Opening (page 2 and 3) 21 620.– Wideboard Top CPM 180.– + 72.–
Fullbanner 2980.–
2/2 pages (Panorama) 14 590.– Wideboard Content CPM 120.– + 48.–
1/1 page 9880.– Halfpage 1 week 3980.– –
Annual logo integration 9800.–
2nd cover page 11 800.– Halfpage S ticky 1 week 4980.– –
4th cover page 12 380.– Rectangle 1 week 3380.– + 1352.–
Rectangle 3380.–
Cover flap 9880.– Fishtank 1 week 3980.– + 1592.–
1/2 page vertical / horizontal 6080.–
1/3 page vertical / horizontal 4440.–
1/4 page horizontal 3640.–
CROSS-MEDIA
No. of characters Price Print and online Price Online only Content-
Package PR Composition Price 1 week Creation
incl. blank. 1 week «SPONSORED POST Print only «SPONSORED POST»
min. - max. 1 week newsletter on homepage (Reference value)
Advertorial 2/1 pages 7500 – 8000 Text, picture(s), company address + logo of customer 20 500.– 17 780.– 6080.– 1550.–
Advertorial 1/1 page 4000 – 4500 Text, picture(s), company address + logo of customer 12 450.– 9880.– 6080.– 770.–
Advertorial 1/2 page 1000 – 1500 Text, picture(s), company address + logo of customer 8500.– 6080.– 6080.– 550.–
3000 – 3500 1st page: Expert Article from customer
Compact Dossier 2/1 pages 6900.– – 4700.– 1800.–
+ interview 2nd page: Interview by editors (questions by mail)
1st page: Intro by editors
7500 – 8000
Large Dossier 4/1 pages 2nd + 3rd page: Expert Article from customer 10 500.– – – 2550.–
+ interview
4th page: Interview by editors (questions by mail)
Success Story 2/1 pages 7500 – 8000 Text, picture(s), company address + logo of customer 8950.– – 6080.– 1550.–
Expert Article 1/1 page 3000 – 3500 Text, image(s), author info from customer 4850.– – 3200.– 770.–
Expert Article 2/1 pages 7500 – 8000 Text, image(s), author info from customer 6900.– – 3200.– 1100.–
Company Profile 1/1 page 3000 – 3500 Text, picture(s), company address + logo of customer 5400.– – 3200.– 770.–
Each additional week of «SPONSORED POST» on the homepage or newsletter teaser costs another CHF 1000.-ADDITIONAL SERVICES MEDIA KIT 2022 | 06
ADD-ONS SPONSORING
Mini Social Media Campaign Price Sponsoring-Packages Netzmedien AG organises once a year,
3 Social-Media-Posts on LinkedIn / per week (in addition to your online presence) 1000.– large 5000.– with 500 participants, the largest
event in the Swiss IT industry.
Performance-Kampagne with 665 guaranteed clicks Price As a sponsor, you also benefit from this event
medium 2500.–
and get your invested amount back in the form
Book guaranteed clicks in addition to your online presence (min. booking CHF 2000.–)! of advertising!
small 1500.–
We play your native text ad in our news network (e.g. www.nzz.ch, www.tagesanzeiger.ch, www.
1995.–
handelszeitung.ch) by means of retargeting, on external news pages and guarantee you 665 clicks.
+/– 300 000 Ad Impressions (CPM à CHF 6.65)
EVENTPROMOTION
each additional click 3.–
Contextual Keyword Campaign Price Event Plus – Package Price
With the help of contextual targeting, ads can be automatically played out at article Print 1/3 page in the Service section
level in our news network on the basis of a predefined keyword list.
Through the use of contextual targeting, the advertising is only delivered in the Online Post on netzwoche.ch/events 860.–
5000.–
context that is relevant to the user.
Booking from 50 000 Ad Impressions (CPM à CHF 100.-) Newsletter 1 week teaser of the online Post NO REPORTING
Required Ad-Formats: Standard display formats + native Textad
We will be happy to consult you individually on Media Partnerships
Geotargeting Campaign Price
DISTRIBUTE YOUR SUPPLEMENT ON OUR CHANNELS
By means of systematic retargeting of our users, we reach exclusively IT
decision-makers in 1- 5 cantons of your choice and this on selected news websites in LOOSE SUPPLEMENTS FOR PRINT RUNS OF 9000
2500.-
your area - without wastage. Booking from 50 000 ad impressions (CPM à CHF 50.-)
Required advertising media (min. 3): 300x250, 160x600, 300x600, 970x250, 728x90 Weight up to 25 g up to 50 g up to 75 g up to 100 g
Advertising 7380.– 8980.– 9880.– 10 5 80.–
value
SPECIAL FORMATS Technical 2090.– 2227.– 2557.– 2896.–
costs
Video Interview Price Total 9470.– 11 2 07.– 12 4 37.– 13 476.–
Nothing is more credible than a personal message with picture + sound
ADDITIONAL COSTS FOR INTEGRATED • Format < 235 x 320 mm
Video interview including 1 week «Sponsored Post» + 1 week newsletter teaser and 8580.– S UPPLEMENTS • Discounts: The supplements are entitled to discounts
production via zoom (Duration 2 – 5 min.) Stapled supplement + 600.– (advertising value)
Logo integration 500.– Glued supplement * + 700.– * only possible in combination with 1/1 page advertisementFURTHER PUBLICATIONS OF NETZMEDIEN MEDIA KIT 2022 | 07
CROSS - MEDIA TRADE MAGAZINES YEARBOOKS
Schweizer ICT-Jahrbuch
The Swiss ICT yearbook 2023 is
published in cooperation with digi-
tal switzerland for the 20th time
and will be presented and submit-
ted exclusively at the traditional ICT
Networking Party to all participants
ICTjournal IT-Markt CEtoday Elektro Heute
The only business IT The highest-coverage trade The most far-reaching Trade magazine for From small to large appliances, presents
magazine in Frenchspeaking magazine for the Swiss IT channel. the Swiss CE trade, the CE-affine IT Elektro Heute the main trends in the
Switzerland. channel and the electronics trade. electrical industry.
CROSS - MEDIA VERTICALS
Guide de l’informatique
IT for Health Cybersecurity Professional AV & r omande
highlights all topics relating to shows IT decision-makers the Digital Signage
The ICT Guide for Western Switzer-
digitisation and ICT procurement weaknesses and how they presents current and future de- land offers a complete overview of
in the Swiss healthcare system. can protect themselves. velopments and technologies the IT ecosystem of Frenchspea-
from the digital signage and AV king Switzerland and shows the
environment. most important IT and market
Release dates Release dates trends, based on an exclusive
Release dates annual survey
1st edition: 18.05.2022 30.03.2022 22.06.2022
Dispatch: 2x / year w/ Netzwoche Dispatch: 1x / year w/ IT-Markt & ICTjournal Dispatch: 1x / year w/ IT-Markt & CEtoday
Circulation: 9 000 2nd edition: 14.09.2022 Circulation: 19 600 07.04.2022 Circulation: 20 350
29.06.2022
Readers: 54 000 w/ Netzwoche Readers: 117 600 w/ Netzwoche Readers: 122 100
w/ Netzwoche
IT for Gov Fintech & Insurtech Cloud & Managed SPECIAL Finance 2030
is addressed to decision makers analyses the technological side Services Finance 2030
Describes and analyses the
and planner in the public of the Swiss finance and serves as an orientation and opportunities and challenges
administration and to their ICT insurance industry. provides an overview of the presented by the digital
Fintech& Insurtech | 2021
suppliers. latest developments in the transformation of the traditi-
market.
onal financial world.
Release dates Partner
07.12.2022
Release date Release date w/ Netzwoche & ICTjournal Release date
Dispatch: 1x / year Dispatch: 1x / year Dispatch: 1x / year
Dispatch: 1x / year
Circulation: 9 000 12.10.2022 Circulation: 9 000 02.11.2022 Circulation: 19 600 01.02.2023 27.04.2022
Circulation: 9 000
Readers: 54 000 w/ Netzwoche Readers: 54 000 w/ Netzwoche Readers: 117 600 w/ IT-Markt w/ Netzwoche & ICTjournal
Readers: 54 000CONTACTS AND TEAM MEDIA KIT 2022 | 08
Sales & Consulting Publisher Editorial staff
Kevin Fischer
Markus Stotz Dr. Heinrich Meyer Marc Landis
Responsible for social media and
Head of Sales CEO & Publisher Chief Editor
data protection
+41 44 355 63 34 | +41 79 316 60 60 +41 44 355 63 31 +41 44 355 63 36
+41 44 355 63 38
markus.stotz@netzmedien.ch heinrich.meyer@netzmedien.ch marc.landis@netzmedien.ch
kevin.fischer@netzmedien.ch
Colette Mader Theresia Kayser Joël Orizet Colin Wallace
Senior Sales Consultant Project Management Awards Senior Editor Netzwoche Corporate Writer | Communications
Consultant
+41 44 355 63 39 | +41 79 850 10 00 +41 44 355 63 35 +41 44 355 63 68 +41 44 355 63 60
colette.mader@netzmedien.ch theresia.kayser@netzmedien.ch joel.orizet@netzmedien.ch colin.wallace@netzmedien.ch
Cristina Nogueiro Christina Frischknecht Coen Kaat René Jaun
Sales Consultant Accountant Deputy Chief Editor IT-Markt Editor
+41 44 355 63 33 | +41 79 943 24 45 +41 44 355 63 30 +41 44 355 63 64 +41 44 355 63 68
cristina.nogueiro@netzmedien.ch christina.frischknecht@netzmedien.ch coen.kaat@netzmedien.ch rene.jaun@netzmedien.ch
Svenja Goltz Leslie Haeny
Sales-Support Deputy Chief Editor CEtoday
+41 44 355 63 69 +41 44 355 63 66
svenja.goltz@netzmedien.ch leslie.haeny@netzmedien.ch
Production General Information
Media releases: please send exclusively to
Susanne Löbe Samantha Maurer D-CH: desk@netzmedien.ch
Head of Service / Head of Production Polygrapher All prices in CHF plus VAT.
Placement surcharge: +20% F-CH: redaction@ictjournal.ch
+41 44 355 63 61 +41 44 355 63 65
susanne.loebe@netzmedien.ch samantha.maurer@netzmedien.ch AC for those entitled to commission on advertising Data valid from 01.01.2022.
value: 10% print, 7.5% crossmedial, 5% online GTC: www.netzmedien.ch/agb
© Netzmedien AG 2021/2022
Netzmedien AG | Heinrichstrasse 235 | CH-8005 Zürich | Tel.+41 44 355 63 63 | info@netzmedien.ch | www.netzmedien.chYou can also read
