THE STATE OF FACEBOOK & INSTAGRAM ADVERTISING 2019 - StitcherAds
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
THE STATE OF FACEBOOK & INSTAGR AM ADVERTISING 2019
IN T RO D U CT I O N
StitcherAds and Go-To-Market Pros
conducted 1:1 interviews with dozens
of retail marketing leaders across North
America to determine the challenges
and opportunities they are facing in the
current Facebook & Instagram advertising
landscape.
S O M E O F T H E R E TA I L E R S I N T E R V I E W E D I N T H I S S T U DY:
Facebook and Instagram are raising the
digital advertising stakes for the retail
industry. The two platforms will generate
$67.2 billion in ad revenue this year,
according to eMarketer projections. That
figure will account for 20.5% of global digital
ad sales – cementing Facebook's place as
the second-leading digital ad platform in the
world.
StitcherAds | The State of Facebook & Instagram Advertising 2019 2IN T RO D U CT I O N
Marketers are increasingly gaining the ability to
bridge the gap between consumer discovery
and action.
As Facebook continues to launch retail-specific
advertising products, marketers are increasingly
gaining the ability to bridge the gap between consumer
discovery and action.
Marketers who use the platform to drive sales are
getting more innovative in their strategies, but many
still face challenges from a scaling perspective.
From creative development to adopting omnichannel
capabilities to measuring ad effectiveness, and of
course, protecting consumer data — the industry is
struggling to align with consumer expectations.
This report will outline the current state of Facebook
and Instagram advertising as retailers see it, and what
the industry can expect in the year ahead.
StitcherAds | The State of Facebook & Instagram Advertising 2019 3CRE ATIVE Video is in high demand, but difficult to scale. The consumers of today are constantly bombarded with marketing messages — making it tougher than ever for retailers to resonate with audiences.
C R E AT I V E
17%
Across the board, retailers have found that being
overly promotional does not bode well for engagement.
Consumers reported in a 2018 Sprout Social study
that they are more inclined to engage with entertaining
ads, even over ads that offer discounts. "When we do
something fun or playful, we see about a 35% increase
in click-through rates than when we post something
promoting a sale-type offering,” said one digital
marketing leader.
Video also plays a significant role in driving engagement,
and nearly every retail marketer interviewed for this
report would like to publish more of it in 2019. Data Brands using both static
from Facebook shows that brands using both static ads and video ads saw
ads and video ads saw a 17% higher rate of conversions
compared to brands only using still images in their ads. a 17% higher rate of
conversions compared
to brands only using still
images in their ads
"When we do something
fun or playful, we see
about a 35% increase in
click-through rates than
when we post something
promoting a sale-type
offering."
StitcherAds | The State of Facebook & Instagram Advertising 2019 5C R E AT I V E
However, most marketers primarily still rely on static
images. “[Our ads] are 95% static,” said one marketing
“We're not where we want
manager. “We haven’t really dealt a lot with video.” to be with video, but it's
While Facebook has taken the lead as the top social definitely something we're
video ad platform in the U.S., video production remains
a major challenge for many brands. “We're not where working on. With tens of
we want to be with video, but it's definitely something
we're working on, said a senior social media manager
thousands of products, it is
at a top retailer. “With tens of thousands of products, it a huge challenge."
is a huge challenge."
“Our ads are 95% static.
We haven’t really dealt a lot
with video.”
StitcherAds | The State of Facebook & Instagram Advertising 2019 6C R E AT I V E
78%
As Facebook does not yet offer a native solution for
scaling video across dynamic ads, many retailers are
relying on third-party agencies to create workarounds.
Before scaling further into video, one director of
marketing said she would like to gain a stronger
footing with influencer marketing. This area of creative
is presenting itself as both a challenge and an opportunity.
A marketing leader in the beauty sector said that while
it’s difficult to track the exact return on investment on of marketers said that
influencer campaigns, evidence shows that this type of influencer content performs
creative performs well. The industry agrees. In a 2018
Linqia study, some 78% of marketers said that influencer the same or better as
content performs the same or better as brand-created brand-created content
content.
StitcherAds | The State of Facebook & Instagram Advertising 2019 7C R E AT I V E
LOOK ING Budgets are shifting toward
Instagram and more engaging
AHE A D formats, like AR.
For retailers using Facebook to drive sales, the carousel ad format continues
55%
to be a favorite. But, looking ahead to 2019, the industry will see retailers
increasingly shifting spend from the Facebook News Feed to Instagram. Data
from Socialbakers shows that while advertisers reduced ad spend on Facebook
in 2018, they more than quadrupled their budgets for Instagram Stories.
“There’s more opportunity on the Instagram side for us right now just because
that’s where we look to target younger customers,” said a marketing director for
a fashion brand. Another marketer spoke about Instagram’s unique value prop.
“[It allows us to] be a bit more visual about how we tell stories.”
Adoption of Instagram Stories will catapult in 2019. A marketer specifically
of advertisers are
called out the opportunity to leverage the polling feature within Instagram already using AR
Stories. “You can use that feature to gather data to help you build out products,
35%
assortments, and marketing campaigns in the future,” she said.
As advertisers shift spend away from the Facebook News Feed, the platform is
testing new placements to determine if they would be beneficial to advertisers.
Facebook announced in December 2018 that it is testing ads in its search
results, which we could possibly see take off this year.
Finally, with Facebook’s launch of augmented reality ads in 2018, we can expect
to see more retailers utilizing this technology in the coming year. More than
half—55%—of advertisers said in a 2018 Boston Consulting Group survey that of advertisers plan to
they were already using AR. An additional 35% said they planned to integrate
this technology into their marketing strategies in the future. integrate AR into future
marketing
StitcherAds | The State of Facebook & Instagram Advertising 2019 8TARGE TING Driving customers in-store is a priority. Geo-targeting is playing a pivotal role in retailers’ Facebook and Instagram advertising strategies. More specifically, the platform’s radius targeting feature has enabled retailers to get innovative in how they drive consumers into their brick- and-mortar locations.
TA RG E T IN G
One marketing leader outlined the effectiveness of running geo-
targeted ads of certain products on days people were most likely
to buy them. Another marketer said her team uses radius targeting
when their direct competitor is opening new stores in a market
to drive consumers back to their nearby locations. Overall, geo-
targeting works well for customer acquisition, they said. “We’ve
been able to drive new customers into [stores], and it’s been very "The prospecting that
successful.”
we do is hit or miss …
But some retailers are finding that prospecting for new customers
is not as valuable as retargeting existing audiences. “The low-
but dynamic product
hanging fruit is obviously retargeting, so we want to cap out retargeting ads with
there,” said a paid media specialist for an apparel brand. A digital
marketing director for another clothing company agreed: “The specific products work
[prospecting] that we do is hit or miss … but dynamic product really well.”
[retargeting] ads with specific products work really well.”
This is a missed opportunity for the majority of the market. Only
43% of U.S. digital marketers are investing in retargeting, according
to a 2018 survey conducted by The Manifest.
43%
of U.S. digital marketers are
investing in retargeting
StitcherAds | The State of Facebook & Instagram Advertising 2019 10TA RG E T IN G
LOOK ING Retailers will leverage omnichannel
targeting with greater detail than
AHE A D before.
As retail marketers strive to drive people in-store,
Facebook’s Store Sales Optimization is slated to have
a bigger impact in 2019. With this offering, digital
marketers can specifically target shoppers who "Not only do I want to target
are more inclined to shop in-store. This segment of a customer who shops at a
consumers was previously overlooked in the digital
advertising space, which was a missed opportunity. competitor, but I also want
Some 65% of U.S. consumers stated in a 2018 CGS
survey they will research a product online before
to target a customer who
buying it in a store. bought a specific outfit
Those who are in the multi-brand retail space are while shopping at that
hoping they find better ways to retarget consumers
who are shopping with competitors. “Where we’re competitor.”
trying to go next is getting really specific with SKU-
level data,” said a senior director of marketing for a
fashion retailer. “Not only do I want to target a customer
who shops at a competitor, but I also want to target a
customer who bought a specific outfit while shopping
at that competitor.”
StitcherAds | The State of Facebook & Instagram Advertising 2019 11OMNICHANNEL Centralized, seamless experiences are crucial. With 90% of sales still taking place offline, there’s a massive need for digital marketers to measure and optimize on in- store sales. But, implementation of omnichannel strategies is lagging. The very definition of the word presents an issue.
O M NI C H A N N E L
When asked to define “omnichannel,” the marketing leaders
interviewed for this report provided different answers. “People’s
understanding of omnichannel varies,” said one marketing manager
for a large retailer. “That’s definitely an issue.”
Here’s how we define omnichannel at StitcherAds:
om•ni•chan•nel
a strategy that comprises unifying a retailer’s data to create
a centralized, seamless experience for the consumer –
regardless of where they choose to shop and/or transact.
Across the board, the retail marketers interviewed agreed that
consumers who shop across channels spend more than those who
only use one channel. “Customers that shop both online and in-store
are significantly more valuable in how much they spend each year,” “Customers that shop
said one senior marketing manager. A study conducted by Medallia
and researchers at Rice University supports these insights. They
both online and in-
discovered that customers who use 4+ channels spend 9% more in- store are significantly
store, on average, compared to shoppers who only use one channel.
more valuable in how
Retailers are putting resources into developing an omnichannel
strategy, but few are doing it well. Some 91% of retailers said in a much they spend each
Brightpearl and Multichannel Merchant survey that they have an year."
omnichannel strategy or planned to invest in omnichannel. However,
only 8% reported they have “mastered” omnichannel.
StitcherAds | The State of Facebook & Instagram Advertising 2019 13O M NI C H A N N E L
91%
More innovative retailers are building dedicated
omnichannel teams to lead the way. “We recently
onboarded a new director on our team to lead
omnichannel practices,” said an ecommerce director
for a large retailer. “However we talk about a product,
that same experience should permeate the store, the
site, the mobile app, and the Amazon storefront as of advertisers have or are
well. We’re not thinking channel or platform specific –
but we are customer focused.”
planning to invest in an
omnichannel strategy
The marketers that aren’t quite there yet are facing
technological and internal roadblocks. Nearly one-
quarter of retailers said they do not have the right
technology to execute their omnichannel strategy.
8%
Others are challenged with breaking down silos. “A lot
of it has to do with people who have long been tenured
at the company feeling that the current strategy works,
so why change things?” said one marketing manager.
“The new digital team is coming in and saying, ‘Well, we
know you can try X, Y, Z tactic and we believe this will
work.’ But, there’s a lot of push and pull.”
"It’s a major problem," said one retailer who is struggling
to get onboarded with online-to-offline measurement. but only 8% of advertisers
With more than 90% of his sales occurring in-store, have mastered omnichannel
“that’s billions of dollars we need to figure out that we
don’t have great insight into.”
StitcherAds | The State of Facebook & Instagram Advertising 2019 14O M NI C H A N N E L
O M N I C H A N N E L O N FAC E B O O K
International retailer
Reiss experienced Most of the large retailers who advertise on Facebook are familiar with the
platform’s Offline Conversions, Store Sales Optimization, and local inventory
a 76% increase in ad offerings. However, getting onboarded with these tools presents yet
Facebook-influenced another challenge. Retailers raised issues with getting their in-store data
“clean,” secure, and consistent with Facebook’s best practices.
store sales as a result
Retailers that are lagging in the online-to-offline space are looking to more
of using personalized innovative brands to provide use cases. A senior marketing director for
omnichannel a fashion brand said those case studies are lacking. "We want to see case
studies on how brands are using this data to run better ads; how once they got
campaigns. the offline conversion data, they were able to pivot their marketing to do X, Y,
Z and they saw a lift in performance."
Those who have cleared those roadblocks and are connecting in-store sales to
digital ads are indeed pivoting their strategies and seeing lifts in performance.
In 2018, global retailer Reiss partnered with StitcherAds to build personalized,
omnichannel Facebook and Instagram campaigns. With radius targeting,
new creative that employed a “Get Directions” CTA button, and audiences
of in-store and online shoppers — the brand experienced a 76% increase
in Facebook-influenced store sales. This campaign unearthed valuable
insights that informed Reiss’s future marketing decisions. For example, the
team learned that carousel ads that show products first perform better than
carousel ads that feature a branded static card at the onset.
StitcherAds | The State of Facebook & Instagram Advertising 2019 15O M NI C H A N N E L
Retailers see the need for
LOOK ING omnichannel experts, and
AHE A D will build out these roles.
Digital marketing and merchandising teams are tasked
with separate, distinct goals — and business leaders are
beginning to realize these silos will do nothing to bridge
the online-to-offline gap.
In 2019, the industry will continue to see dedicated
roles and teams built out for omnichannel marketing
initiatives.
StitcherAds | The State of Facebook & Instagram Advertising 2019 16ME ASUREMENT Lack of effective reporting is impacting spend. Ah, the age-old social media dilemma: How can retailers effectively measure the return on investment on their Facebook and Instagram advertising efforts? Measuring ROI is the top concern for 55% of social marketers, according to the Sprout Social Index 2018.
ME ASUREMENT
6
For the 62% of B2C marketers that use social media
to drive sales – attributing sales to campaigns can be
a convoluted process. Consumers’ non-linear path to
purchase is not making it easy. A senior marketer for
a beauty retailer said that the majority of the brand’s
sales have at least six touchpoints – making it difficult
to attribute revenue back to the appropriate channel.
For online measurement, many of the retailers
interviewed said they are still relying on last-click
attribution – despite it not being the most sophisticated
method. “Right now that’s what we use only because
that gives us a fair read across all channels when we
think about marketing,” said one marketer. “But, we
understand that could [impact us differently] from a
future standpoint.”
Online-to-offline measurement presents even more A senior marketer for
of a challenge. “It’s still very much in its infancy,” said
one home improvement retailer. “So, we don’t report
a beauty retailer said
out on that data. It’s a ‘nice to have.’ We’re still in a that the majority of the
learning phase, but we are using the data to make
more informed decisions about our advertising.” For brand’s sales have at
this reason, retailers are defaulting to online-only
measurement, said another marketer interviewed for
least six touchpoints
this report. – making it difficult to
attribute revenue back
to the appropriate
channel.
StitcherAds | The State of Facebook & Instagram Advertising 2019 18ME ASUREMENT
The lack of product-level insights on Facebook and
Instagram campaigns is also an issue for multi-brand
“We have difficulty
retailers. The inability to report specifics back to breaking down the
brands impacts the influx of co-op dollars. “We have
difficulty breaking down the performance for each performance for
brand,” said a senior marketer for a beauty brand.
“That’s a limitation with Facebook. We don’t get SKU-
each brand. That’s
level analysis back, so we have to dig on our side to a limitation with
understand the breakdown for each brand.”
Facebook. We don’t
The disparity between Facebook reporting and third-
party analytics tools continues to be a problem as well.
get SKU-level analysis
“On our measurement tools, the sales numbers look back, so we have
pretty low. But, on Facebook they look much higher,”
said one retail marketer. to dig on our side
to understand the
breakdown for each
brand.”
The disparity between Facebook reporting and third-party analytics
tools continues to be a problem as well.
“On our measurement tools, the sales numbers look pretty low. But,
on Facebook they look much higher,” said one retail marketer.
StitcherAds | The State of Facebook & Instagram Advertising 2019 19ME ASUREMENT
LOOK ING Savvy retailers will invest in
incrementality testing and align
AHE A D their budgets accordingly.
Currently, retailers are facing challenges proving
incremental lift as a result of their Facebook and
Instagram ads. And in order to shift budget from other
channels to Facebook, this is imperative. “We need to prove
that Facebook is truly incremental … and that those dollars “We need to prove
that could be spent on another channel will have a greater
return on social,” said one marketer.
that Facebook is truly
incremental … and
However, with Facebook’s introduction of new products
for measurement, e.g. Test & Learn, marketers will gain the that those dollars that
ability to run their own tests easily and at low cost.
could be spent on
In 2019, we will see retailers leveraging these tools to
measure the impact of their campaigns and incorporate
another channel will
omnichannel results into their reporting. have a greater return
With growing adoption of Facebook Offline Conversions, on social.”
omnichannel ROAS will become an important industry-wide
KPI. Omnichannel ROAS is calculated with the following
formula: (Online Revenue + In-Store Revenue) / Ad Spend.
Attributing digital marketing dollars to online and in-store
sales will result in more informed ad spend.
StitcherAds | The State of Facebook & Instagram Advertising 2019 20RESOURCES Silos are a barrier to success. The majority of companies in North America (75%) execute their social media strategies internally through one team/department. However, marketers are beginning to understand that their social media teams cannot achieve success in silos.
RESOURCES
Many of the retailers interviewed by StitcherAds said
they lean on agencies to help execute Facebook &
Instagram campaigns. Those relationships can be “Reporting came from
both beneficial and complicated.
our agency, and it was
While the brand marketers take
recommendations into account, they like to ensure
agency
really disconnected.
the Facebook team is involved too. “Many times we’ll [Sometimes] data is
have direct conversations with our platform partners
specifically and then we’ll have a broader collaborative hidden by the agency
call with the agency and Facebook to make sure we because it might not
are up to date on what else is out there.”
show the best results.
Agency challenges tend to come from a reporting/
measurement perspective. “Reporting came from But, it’s information we
our agency, and it was really disconnected,” said one
social marketing leader. An ecommerce director at
need to see.”
a different company agreed: “[Sometimes] data is
hidden by the agency because it might not show the
best results. But, it’s information we need to see.”
StitcherAds | The State of Facebook & Instagram Advertising 2019 22RESOURCES
LOOK ING Brands will increasingly shift
AHE A D marketing capabilities in-house.
As brand marketers continue to face challenges
52%
with their agencies, a level of distrust exists.
In a 2018 ID Comms study, 40% of advertisers
rated their client-agency trust level as low.
Some 38% of agency respondents said the
same.
As a result, we will see retailers shift more of
their marketing capabilities in-house. More
than half of CMOs—52%—said they would
take this approach over the next 2-3 years,
according to a 2018 Dentsu Aegis survey.
of CMOs said they would
shift marketing capabilities
in-house over the next 2-3
years
StitcherAds | The State of Facebook & Instagram Advertising 2019 23SECURIT Y Concerns burden consumers and marketers alike. It’s no secret that security has been a hot topic spanning industries around the globe.
S EC U RI T Y
An August 2018 study from Selligent Marketing Cloud
revealed that 75% of consumers are concerned with a
brand’s ability to track their behavior – even within a The No. 1 risk
brand’s website and apps. Meantime, a data breach/
misuse of consumer data is the No. 1 risk that worries that worries
marketing executives. Nearly one-third of CMOs cited
this as their top concern in a July 2018 study from
marketing
Dentsu Aegis Network. executives is
“People are so wary,” said a retail leader. “Our customers a breach of
don’t want to give up information and our IT security
team doesn’t want to collect it. We need to get a better
customer data.
feel for our customer, and be on top of our game as far
as keeping that information private.”
“Our customers don’t want to give up information and
our IT security team doesn’t want to collect it.
StitcherAds | The State of Facebook & Instagram Advertising 2019 25S EC U RI T Y
LOOK ING Retail marketers will work closely
with IT teams to prevent misuses
AHE A D of customer data.
To prevent abuse on its platform, Facebook
rolled out new transparency initiatives
for ads in 2018. The retail marketers
interviewed for this report stated that they
will continue to work closely with their IT
teams to ensure customer data is secure.
StitcherAds | The State of Facebook & Instagram Advertising 2019 26TA K E AWAYS
C R E AT I V E
Budgets are shifting from the Facebook News Feed to more visual and engaging formats,
like Instagram Stories and augmented reality. Marketers see a greater opportunity to
target younger consumers with these formats.
TA R G E T I N G
With the prevalence of ecommerce, digital marketers previously overlooked consumers
who prefer the in-store experience. As retailers place more of a focus on omnichannel,
Facebook's Store Sales Optimization is forecasted to have a bigger impact in 2019.
OMNICHANNEL
Silos are a barrier to success in the omnichannel space. In the coming year, the retail
industry will see dedicated roles and teams built out to lead omnichannel initiatives.
ME ASUREMENT
Marketers must prove incremental lift on Facebook and Instagram in order to shift
more budget onto the platforms. Facebook’s recent introduction of new measurement
products (e.g. Test & Learn) will give marketers the ability to run their own tests easily and
at low cost.
RESOURCES
Brands continue to face challenges with their agencies. As a result, advertisers will take
more of their marketing capabilities in-house.
S EC U R I T Y
Breaches of customer data are the top concern for marketing executives. In the year
ahead, they will keep working hand-in-hand with their IT teams to ensure customer data
is secure.
StitcherAds | The State of Facebook & Instagram Advertising 2019 27Innovation is more crucial than ever.
As the last couple of years have been
scattered with high-profile retail closures,
senior marketing executives are seeing
the outlook as “innovate or die.”
Facebook and Instagram continue to make it easier for brands
to do just that. With retail-specific creative, targeting, and
measurement offerings available, marketers have the ability to
align with the wants and needs of today’s consumer. In conjunction
with adopting these features, organizations must break down their
internal silos and adopt secure data practices. Those who tap
into these innovative practices will significantly outperform the
competition in 2019.
StitcherAds | The State of Facebook & Instagram Advertising 2019 28SOURCES
“Augmented Reality: Is the Camera the Next Big Thing in Advertising?” Boston Consulting
Group, https://www.bcg.com/en-us/publications/2018/augmented-reality-is-camera-
next-big-thing-advertising.aspx
“A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works.” Harvard Business
Review, https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-
retailing-works
“CGS Survey Findings Show That Most Shoppers Still Prefer In-Store for Shopping
Needs.” GlobeNewswire News Room, https://globenewswire.com/news-
release/2018/03/20/1442772/0/en/CGS-Survey-Findings-Show-That-Most-Shoppers-
Still-Prefer-In-Store-for-Shopping-Needs.html
“Hootsuite's Social Media Barometer Report 2018.” Hootsuite, https://hootsuite.com/
resources/barometer-2018-global
“How Businesses Use Online Advertising in 2018.” The Manifest, https://themanifest.com/
digital-marketing/how-businesses-use-online-advertising
“Global Ad Spending Update - eMarketer Trends, Forecasts & Statistics.” eMarketer, https://
www.emarketer.com/content/global-ad-spending-update
“New Report: The State of Influencer Marketing 2018.” Linqia, https://www.linqia.com/
insights/report-the-state-of-influencer-marketing-2018
“New Study Reveals That 40% of Marketers Distrust Their Media Agency Partners.”
Adweek, https://www.adweek.com/agencies/new-study-reveals-that-40-of-marketers-
distrust-their-media-partners
StitcherAds | The State of Facebook & Instagram Advertising 2019 29SOURCES
“Selligent Marketing Cloud Study Finds Consumer Expectations and Marketer Challenges
Are Rising in Tandem.” Selligent Marketing Cloud, https://www.selligent.com/press/
selligent- marketing - cloud - study -f inds - consumer- expectations - and - marketer-
challenges-are-rising-in-tandem
“Socialbakers Releases 2019 Social Media Trends Report; Offers a Deep Dive into What's
Hot, What's Not on Social Media.” Socialbakers, www.socialbakers.com/company/for-
press/releases/113-socialbakers-releases-2019-social-media-trends-report-offers-a-
deep-dive-into-what-s-hot-what-s-not-on-social-media
“Sprout Social Data Report: Social Advertising.” Sprout Social, https://sproutsocial.com/
insights/data/social-advertising-report
“The 2018 CMO Survey: How Brands Win in the Digital Economy.” Dentsu Aegis Network,
https://us.dentsuaegisnetwork.com/perspective/cmo-survey-2018
“The State of Omnichannel Retail.” Brightpearl and Multichannel Merchant, https://info.
brightpearl.com/the-state-of-omnichannel
StitcherAds | The State of Facebook & Instagram Advertising 2019 30StitcherAds is an official Facebook &
Instagram Marketing Partner.
We help retailers solve unique digital
marketing challenges through a mixture
of innovative tech and expert service.
T EC H SERVICE
StitcherAds' tech enables marketers to optimize With managed service from StitcherAds, clients
and scale their Facebook & Instagram campaigns receive custom solutions for their business
for optimal performance. Retailers choose the challenges, like an extension of your in-
StitcherAds platform for its unique omnichannel house marketing team. From custom creative
marketing capabilities, product feed management, development to offline data solutions, our
pre-to-post campaign optimization, creative dedicated success team will be your drivers for
automation, and customizable reporting. innovation and growth.
TO P R E TA I L E R S P OW E R T H E I R C A M PA I G N S W I T H S T I TC H E R A D S
To overcome barriers with omnichannel
adoption, scaling ad creative, and effective
measurement — among other challenges:
Visit: www.stitcherads.com
Email: retail@stitcherads.com
StitcherAds | The State of Facebook & Instagram Advertising 2019 31You can also read
