Corporate Presentation - Building a Digital Media Software MARCH 2021 - DGTL Holdings
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TSXV.DGTL
OTCQB.DGTHF
Accelerating
Innovation
Corporate Presentation
Building a Digital Media Software
Conglommerate
MARCH 2021
SEPTEMBER 2 0 2 1 DGTLinc.com
Watch Video https://vimeo.com/552356985
TSXV.DGTL
OTCQB.DGTHF
✓ Grow Hashoff Revenue (+75% vs. YoY)
Accelerating
Innovation
✓ Develop Hashoff 2.0 (TikTok, SaaS, SM Ads)
Recent Milestones
✓ Expand Customer Base (Draftkings, Beam
Suntory, PepsiCo., DoorDash, etc.) DGTL Holdings Inc. Has Met
and Execeed all of its 2020
Development Milestones Goals
✓ Acquisition #2 (Total Social, +C$3-4M ARR)
✓ Value Arbitrage (Acquistions @ 0.5 -2x Rev)
✓ Key Categories (social, mobile, gaming, streaming)
TSXV.DGTL
OTCQB.DGTHF
Accelerating
Acquisition #2 Innovation
DGTL to Acquire 100% of Engagement Labs
Raising $2-5M CAD (Blend of Debt and Equity)
+$3.25M ARR
Valuation of 0.5x Revenue
Overview
• Acquisition: 100% of Engagement Labs
• Key Asset: TotalSocial® (Analytics SaaS) +F100 Clients
• Consideration: 5.3M Common Shares of DGTL Netflix, NFL, Hulu, Metlife, etc.
• EL Valuation: $1.7M (0.6x revenue)
• Revenues: +$3.25-4M ARR
• Combined ARR: $8.75-10M*
+Csuite Execs
New CRO, CFO and Board
Appoinments to DGTL
*Based on combined TTM/LQA for DGTL Holdings Inc. and Engagement Labs and projection for FY2021
TSXV.DGTL
OTCQB.DGTHF
Portfolio Model
Building a Portfolio of Growth Stage B2B Enterprise Accelerating
Innovation
SaaS (Software-as-a-Service) in Digital Media,
Martech, Ecom and Adtech
Revenue
AI-Technology
Accelerator
AI-Powered B2B
Tech & Business
Enterprise SaaS
Development
Portfolio
Services
TSXV.DGTL
OTCQB.DGTHF
Target Categories
Strategic Pillars Accelerating
Innovation
Building a portfolio focused on M&A
within the fastest growing Digital
Media/Martech categories
Content Social Tech Analytics
Creation
Analytics and
Data Reporting
Multimedia
Distribution
Gaming Streaming
TSXV.DGTL
OTCQB.DGTHF
Our Portfolio Accelerating
Innovation
Social Media CMS Social Media Analytics*
Enterprise Influencer SaaS Enterprise ROI Measurement
100% for $6.5M (2x ARR) 100% for $1.7M (0.5x ARR)
First Transaction (Listing to TSXV) Second Acquistion (Accelerate Growth)
*Pending Completion of $2M Financing
+$5.5-6.5M
+$8-10M +$3.25-45M
ARR
Combined
TSXV.DGTL
OTCQB.DGTHF
Accelerating
Innovation
Social Media Marketing
Self-Service Enterprise CMS
Acquisition # 1
+$5.5-6.5M ARR
AI Powered Enterprise Social Media CMS
Turn-key and scalable self-service SaaS solution
for brands and agencies that enables marketers
to leverage the “gig” economy to identify and
recruit freelance creatives for content creation,
branded content & experiential activations
TSXV.DGTL
OTCQB.DGTHF
#IAM Search
and Discovery Accelerating
Innovation
Find the beat content creators to
represent your brand, based on context
signals and machine learning. A more
intelligent way to search. Our platform
Amplified
is designed to eliminate subjectivity. Measurement Center
We find the perfect fit.
Full access to data and insight to help
you make the right choices to ensure
you time and money savings, while
#Create improving the performance of your
working media.
Marketplace
One-stop marketplace that allows the
development of long lasting partnerships
between brands and content creators.
Make the discovery process exciting and
addictive by utilizing storytelling and user
experience on all major social media
marketing self-service platforms.
TSXV.DGTL
OTCQB.DGTHF
Accelerating
Hashoff 2.0 > SaaS, TikTok, Web Ads Innovation
Now 100% Saas, Integrated to Tiktok, SnapChat, Twitter
and Enabled to Convert Social Content to Programmatic Ads
800 2 Billion
MILLION times on the App Store
and Google Play
Active Users
Worldwide
● #1 App of 2020 - Worldwide
● Growth of +550% since 2018
● 155 Countries and 75 Languages
● 1 billion video views per mos
● 52 Mins - average per day
Coming Soon...
TikTok Revenue and Usage Statistics (2021) - Business of Apps
10 TikTok Statistics That You Need to Know in 2021 (oberlo.ca)TSXV.DGTL
OTCQB.DGTHF
AI-Driven Social Media
Analytics Engine
Acquisition #2
+$3.25-4M ARR
Enterprise AI-Analytics SaaS platform
to analyze the entire social media
ecosystem - both online and offline
Total Social acquisition terms include minimum $2.0M USD
financing with a growth plan to increase revenue to $10M CAD (1)
(1) Arrangement Agreement to Acquire 100% of EL (Total Social)TSXV.DGTL
OTCQB.DGTHF
Accelerating
Innovation
360* Data portal
Our 360 Data Center provides clients with an easy interface for
viewing, manipulating, and visualizing data. This interface
enables clients to identify where their brand resides in a
“TalkScape” comprised of four quadrants that are indicative of
total brand performance. Through this visualization, the client
can identify the strengths and weaknesses of their brand’s
market position relative to any competitor set.
Diagnostic engine Prediction engine
Allow users to explore brand and marketing performance, Enables brands to model complex dynamics among
identifying elements that are performing well and TotalSocial metrics and business outcomes such as new
illuminating opportunities for improvement, for both offline customer acquisition, revenue per customer, strengthened
and online. This offline / online comparison indicates where brand equity, online traffic, store visits and more. Coupled
brands can fine tune media spend to enhance overall with TotalSocial Diagnostics, a brand can identify specific
business performance. A user can also gain a deeper strategies and tactics likely to improve business
understanding of which conversations contributed to the performance, with custom simulators designed to enable
greatest sales lift, and across which key marketing and scenario testing.
communication channels.TSXV.DGTL
OTCQB.DGTHF
Accelerating
Meet the Team Innovation
With +$1B USD in combined media sales for F100 brands, Our
expert management team consists of media / martech and
capital markets leaders, with a track record of success and
developing long term shareholder valueTSXV.DGTL
OTCQB.DGTHF
Management Team
Charles Thomas Accelerating
Michael Racic
Chief Strategy Officer, #Hashoff LLC Innovation
Chief Executive Officer, Chairman
+20 years of experience as a digital media executive in the NYC adtech and martech +35 years in digital media and advertising focused on senior executive development strategy,
industry. A frequent top trade speaker and published across the global advertising and national sales teams. A pioneer in Adtech, with Time Inc. in 1995 (later Time-Warner AOL).
technology, and digital media sector. Former SVP and Managing Director at RocketFuel Former VP Ad Sales at Broadcast.com, working for Mark Cuban,, Regional Sales Vice President
and EVP of Head of Global Planning with UM and J3. for Yahoo, Sales Strategy contractor for Facebook and SVP Sales Centro.
Steven Brown* Steven Goldberg, MBA
Chief Revenue Officer* Chief Operations Officer, Director
Current President and Chief Revenue Officer of Engagement Labs (V.EL) Mr. Brown is an +25 years of executive search and recruiting experience in the Digital Media/AdTech space.
industry veteran and first mover in the digital industry with +30 years’ experience.
Former executive with firms in Telecom, Education/Training, and “Big-4” Public Accounting
Former Chief Revenue Officer of ViewLift, Senior Vice President of Platform Sales and
Advertising Solutions for NeuLion and Chief Sales and Marketing Officer of SilverCarrot. fields. MBA in Finance from New York University and CPA while working for KPMG.
Expert at leading high performance business development teams in digital, e.g. for
United Online, IGN/News Corp, and Viacom/CBS Radio.
Gilbert Boyer, CMA* David Beck, MBA
Chief Financial Officer Independent Director
Current Chief Financial Officer of Engagement Labs (V.EL) Mr. Boyer has +20 years of +20 years in the public capital markets, leading TMT research at RBC and investment banking at
experience in Management, Accounting and Cost Controls in small-medium business. three boutique investment dealers. Former Director on Quadron Cannatech Corporation (QCC-
Mr. Boyer serves as the CFO of Parta Dialogue Inc. Finance Director and Controller at CSE)Pivot Technology Solutions Inc. (PTG-TSX), Basis100 Inc. (BAS-TSX), and CRS Robotics
Brossard Inc. (circa 2006) and Secretary of Corporation (ROB-TSX).
John Belfontaine Brendan Purdy, J.D
Founder / EVP Corporate Development, Director Independent Director
+15 years as a serial entrepreneur and corporate development executive for publicly traded +15 years as in securities law focused on the resource, cannabis, and technology sectors. In his
companies. Founder of DGTL Holdings Inc. (V.DGTL). Former Founder of Phivida Holdings Inc. private practice, experienced with respect to public companies, capital markets, mergers and
(acquired by Choom CSE.CHOO) and Co-Founder of CoachellaGro (acquired by Mohave Jane - acquisitions,. Former CEO of Enforcer Gold Corp. (TSXV: VEIN), High Hampton Holdings Corp.
CSE.MOJO), and a ormer Retail Wealth Product Manager, and national marketing manager for (CSE: HC), and Tidal Royalty (C.RLTY), and director of several public companies.
Fortune 100 brands companies.
*To be appointed post successful completion of Arrangement Agreement with Engagement LabsTSXV.DGTL
Mergers and Acquisitions OTCQB.DGTHF
Identify disruptive and innovative
technologies for M&A, due diligence Accelerating
coordinate accretive acquisitions,
Innovation
Business divestitures, spin outs, JV, royalty, etc.
Strategy
Coaching
Access deep industry
background and
Accelerator Services
sector expertise.
Strategy, recruiting,
business dev, M&A, etc.
Strategic Development of Technology,
Marketing, Customers, Operations, etc.
Sales Growth / DGTL specializes in incubating fully
Partnerships commercialized and high margin
Benefit from an enterprise SaaS (software-as-a-service)
experienced
management with
companies via creative and efficient
over US $1B in Digital investment, M&A or licensing structures.
Media / Adtech
Sales, F100 level
Shareholder ROI customers to
Drive new value and advise on new up/cross sell and
public offerings, including financial grow your sales
modeling, contract development, pipeline
investor materials, capital
roadshows, etc.TSXV.DGTL
OTCQB.DGTHF
The World Online Accelerating
Innovation
Through its M&A and acceleration deals, DGTL is in a unique
position to benefit from the explosive growth of the disruptive social
media and mobility sub-sectors.
Total Unique mobile Internet Active social
population phone users users media users
7.75 5.19 4.54 3.80
billion billion billion billion
URBANISATION: PENETRATION: PENETRATION: PENETRATION:
55% 67% 59% 49%
Hootsuite Digital 2020 reportTSXV.DGTL
OTCQB.DGTHF
Brands Have Been Investing Money in Accelerating
Digital Advertising More Than Ever Innovation
The shift from traditional to digital media is (still) accelerating,
as consumers spend more and more time online.
450 Time per day spent with
digital vs traditional
media in the United
400 States (2011 to 2020)
Time in minutes
350
$ 291,7B spent in
digital ad in 2020
300
250
-11% YOY
200 Traditional Media*
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Digital Traditional Media
Source: https://www.statista.com/statistics/565628/time-spent-digital-traditional-media-usa/TSXV.DGTL
OTCQB.DGTHF
Tech SPAC Boom Accelerating
Innovation
With a focus on niche high margin SaaS companies, DGTL is establishing itself
as a vehicle for investors to invest in high potential Adtech sub-categories.
SPACDex: Return Compared to S&P 500
180% 2X In the past 8 months, SPACs
have generated more than
twice as much the returns of
160%
the S&P 500.
140%
$73B USD In 2020,
120%
248 SPACs have raised $83
billion USD - with enterprise
SaaS as a top category.
100%
July 2020 September 2020 November 2020 January 2021
SPX Market Cap Weight Egual Weight
What’s behind this year’s boom in climate tech SPACs? | TechCrunch
SPAC IPO Transactions Statistics - by SPACInsiderTSXV.DGTL
OTCQB.DGTHF
Current Focus: Accelerating
Social Media Market Innovation
Traditional marketing and advertising
budgets are being all but replaced by
social and influencer spend
+20% YOY
Social Media Spent**
$572 $291.7 $43 $9.7
BILLION BILLION BILLION BILLION
2020 Global Digital Ad 2020 Social 2020 Influencer /
Ad Spend* Spend* Media Spend** Content Marketing***
+50% YOY
Influencer Marketing***
**Zenith Media Forecast, July 2020
**eMarketer, 2020
***Influencer Marketing Hub, March 2020
****Hootsuite, January 2020TSXV.DGTL
OTCQB.DGTHF
Financial Highlights
Revenue /GPM Revenue/ GPM
● LQA of+$5.5-6.5M ARR (FY2021) ● LQA of +$3.25-4M ARR (FY2021)
● Monthly SaaS with GPM of +40% ● Pure SaaS with GPM of 50-70%
+75% Revenue Growth* Best FYE Financials (2019)
• $4,083,497 in annual revenue
#HASHOFF acquisition terms include Total Social acquisition terms include
minimum $8.0M USD in annual revenue $2.0M USD financing with a growth
to receive 100% of acquisition payouts plan to grow revenue to $8-10M CAD
+$5.5-6.5M
+$8-10M +$3.25-4M
ARR
Combined
• *Based on Q1/2/3 FY 2021 vs. YoY FY of 2020TSXV.DGTL
OTCQB.DGTHF
Capital Structure
Accelerating
Innovation
Issued & Outstanding 37,958,125
Options 2,456,000
Convertible Preferred Shares 5,737,744
Fully Diluted 46,148,869
Escrow Shares* 9,122,125
As of August 18th 30 2021
*Subject to a three year escrow release schedule starting August 15, 2020
Pre consolidation with prospective acquistion of Engagement LabsTSXV.DGTL
OTCQB.DGTHF
Market Comparisons Accelerating
Innovation
Revenue Price – to -
Market Capital
(LTM) Sales
Company Price Symbol
MILLIONS ($CAD)
EQ Inc. 1.46 TSXV.EQ 99.6 9.6 10x
IZEA Worldwide, Inc. 1.98 Nasdaq.IZEA 122.5 26 4.7x
The TradeDesk, Inc. 76.20 TSX.TTD 36,480 1,120 32.5x
AcuityAds Holding Inc. 10.00 TSX.AT 604.4 90.9 6.6x
DGTL Holdings Inc. 0.375 TSXV.DGTL 14.04 8.75* 1.6x
As of August 19, 2021 – yahoo finance.com | stockhouse.com
Revenue LTM based on last reported quarter (x 4 for FY average)
*Post prospective consolidation with Engagement LabsTSXV.DGTL
OTCQB.DGTHF
Investor Highlights Accelerating
Innovation
Focused on long-term shareholder value
✔ Approaching double digit $MM Tracking $8.75 -10M (ARR) Combined for FY2021*
✔ Proven concept, revenue growth Hashoff +75% YoY (in Yr 1 - post acquisition)
✔ Bluechip customers (cross sell opportunity) e.g. Draftkings, NFL, Netflix, AB-InBev, Dunkin
Brands, Pepsico, Metlife, Beam Suntory, etc.
✔ Proven senior executive team +$1B USD in career media sales, new CRO/CFO
✔ Hashoff 2.0 – ready for launch into Tik Tok Leadership in fastest growing SM market
✔ Total Social – post covid recovery growth Fully commercialized enterprise SaaS
✔ Efficient capital structure 45M shares I/O (post EL acquisition)
✔ Deep value for new investors Trading 1.5x sales (vs. sector avg of 3-5x sales)*
*Post prospective consolidation with Engagement Labs (V.EL) basd on
average from previous four quarters from both companies.Safe Harbour The information contained in this presentation has been prepared by DGTL Holdings Inc. (the “Company”, “we”, “us”, or “our”) for information only. The information contained in this presentation is not directed to persons or entities resident in the United States and does not constitute an offer to buy, sell, issue or subscribe for, or the solicitation of an offer to buy, sell or issue, or subscribe for any securities in the United States or in any jurisdiction in which such offer, solicitation or sale would be unlawful or to any person to whom it is unlawful to make such an offer or solicitation. This presentation contains information pertaining to the business, operations and assets of the Company. The information contained in this presentation (a) is provided as at the date hereof and is subject to change without notice, (b) does not purport to contain all the information that may be necessary or desirable to fully and accurately evaluate an investment in the Company, and (c) is not to be considered as a recommendation by the Company to purchase any securities of the Company. An investment in the securities of the Company is speculative and involves a number of risks that should be considered by a prospective investor. Where any opinion or belief is expressed in this presentation, it is based on the assumptions and limitations mentioned herein and is an expression of present opinion or belief only. No warranties or representations can be made as to the origin, validity, accuracy, completeness, currency or reliability of the information. All information and data provided in this presentation is strictly private and confidential. No person is authorized to copy or re- distribute any materials in this presentation without the express permission of the Company. This presentation constitutes an “offering memorandum” under applicable securities laws (including pursuant to the Securities Act (Ontario) and OSC Rule 45-501 Ontario Prospectus and Registration Exemptions). See “Statutory Rights of Rescission – Ontario Investors” at the end of this presentation for further information. Prospective investors should be aware that the purchase of any securities of the Company may have tax consequences both in Canada and the United States. As such, this presentation should not be construed as legal, financial or tax advice to any prospective investor, and each prospective investor should consult its own tax advisor concerning the investment described herein. STATUTORY RIGHTS OF RESCISSION - Securities legislation in certain of the provinces of Canada provides purchasers with rights of rescission or damages, or both, where an offering memorandum or any amendment to it contains a misrepresentation. A “misrepresentation” is an untrue statement of a material fact or an omission to state a material fact that is required to be stated or that is necessary to make any statement not misleading or false in the light of the circumstances in which it was made. These remedies must be commenced by the purchaser within the time limits prescribed and are subject to the defences contained in the applicable securities legislation. Each purchaser should refer to the provisions of the applicable securities laws for the particulars of these rights or consult with a legal advisor. The following rights are in addition to and without derogation from any other right or remedy which purchasers may have at law and are intended to correspond to the provisions of the relevant securities laws and are subject to the defences contained therein. The following summaries are subject to the express provisions of the applicable securities statutes and instruments in the below-referenced provinces and the regulations, rules and policy statements thereunder and reference is made thereto for the complete text of such provisions. Market and Industry Data - This presentation may include market and industry data and forecasts that were obtained from third-party sources, industry publications and publicly available information. Third-party sources generally state that the information contained therein has been obtained from sources believed to be reliable, but there can be no assurance as to the accuracy or completeness of included information. Although the Company believes it to be reliable, it has not independently verified any of the data from third-party sources referred to in this presentation, or analyzed or verified the underlying studies or surveys relied upon or referred to by such sources, or ascertained the underlying economic assumptions relied upon by such sources. Third party logos are not the property of the company and that these entities have not reviewed, approved, or endorsed the company and the contents of the presentation. All values presented in Canadian dollars.
TSXV.DGTL
OTCQB.DGTHF
Accelerating
Contact Us Innovation
Operations
85 BROAD ST, NEW YORK,
NEW YORK, 10004
Corporate
#510 – 580 HORNBY ST.
VANCOUVER BC, V6C 3B6
dgtlinc.com
IR@DGTLINC.COM
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