The RAMMP report - MR MIKES franchise
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the RAMMP report WINTER ™º™
º
Really Awesome People
We’re almost there!
We’re entering the final days of 2020 and it’s
probably safe to say we’re all looking forward to
seeing what 2021 has in store for us.
We could talk about the challenges of this past year,
but instead, we’d like to dedicate this RAMMP Report
to the resilience and perseverance of our dedicated
franchisees (yeah, they’re pretty darn awesome). They’ve
taken everything this crazy year has thrown at them
(think Murder Hornets) and pushed through – offering the
familiar comfort of the MR MIKES experience in a not so
familiar time. Albeit things looked a little different (A.K.A.
they are now officially takeout ninjas), but they adapted
and found ways to serve our communities the best way
they could. So, we give them a great big (virtual) pat on
the back.
We aren’t through the storm quite yet, but we’re getting
there. One Mikeburger at a time. So, let’s take a look at
some of the amazing things we’ve done this year and
celebrate the wins, because in times like these it can be
easy to miss all of the awesome things that happened.
We’ve been round the block >>
we’ve Been Around
the Block
Not many restaurant brands can say they’ve been
around for 60 years, but this year we celebrated what
we like to think is a pretty big milestone. We’re 60
years young and what a wild ride it’s been. From $1.99
steaks, to salad bars, to some pretty epic commercials,
to creating a casual steakhouse category (Gasp! Yep, gift cards
Buy $60 in d get a
an
we did it). We’ve evolved with the times but stayed true by Sept 6 valid for
SIC MIKEBUR
*
GERS
pu nch c ard
to our roots. The proof is in the pudding… uh, erm…
H 6 FREE CLAS
OUR 60 WIT
th
CELEBRATING
GERS
the Sticky Toffee Pudding, that is! * CLASSIC MIKEBUR
6 Free
holder to
d limits the combined
punch car
2020. Each Cannot be
vember 30, cash value. online.
val id July 13 to No ase. Dine-in only. No y and not available
We celebrated with a fun Mikeburger promotion
ptions purch re onl
urger redem beverage st be in-sto
* Free Mikeb keburger per visit withGift card purchase mu
one free Mi nal offer.
er promotio
with any oth
that sold over $300k in gift cards, and kept guests
coming back for more..
c a r d s a l e s during the
Gift a n increase
o t io n s a w
prom º¡ª
watch some original of ∞º% vs ™
RetrO commercials here
Our Family Keeps On Growing
In March, we were proud to have welcomed the
Edmonton NW location to our MR MIKES family.
This is the fifth location for the Five Star group.
We’re excited to watch this veteran team grow
the MR MIKES brand in this developing
area of Edmonton. Congrats on another
edmonto successful opening Five Star!
n
NW
Next Page >>
PR
persistence & resilience!
We mentioned “resilience”, right? When
life handed us a lock-down-lemon, we made
lemonade (uh, erm… lemonlockdownade?)
Drayton Valley dona
ting $500 to
their local hospital
by raising
funds through entr
ees sold.
Flippin’ Mikeburgers For a Good Cause!
Bonnyville
MR MIKES
om the sale of
donated $1 fr roughout the
th
every entrée il and May.
month of Apr to donate
le
They were ab cards to
$1500 in gi ft
vice workers
essential ser ponders.
and first res
Portage la Prairie hosting
a Covid friendly BBQ
Fort McMurra
y
with a devastat was hit hard
ing flood recent
Mike and his cr ly
ew offered up fr .
Mikeburgers th ee
is past weekend
those in need. fo r
m
N kitchen tea
The DUNCA keout orders!
ta
rocking those
Next Page >>
PR
persistence & resilience!
Nominate An
Essential Worker
Contest
Wow! A total of 21 stores
plus the corporate page ran
this one for a total reach of
85,320 people, getting 2,225
comments and 547 shares.
wed
Langford sho
MR MIKES their local
the love to ating
nurses by don cards
gift
MR MIKES
MR MIKES Whitec
ourt handed out
$330 worth of MR
MIKES gift cards
to essential workers
ke
stores running! Way eping the grocery
to go, MR MIKES
Whitecourt!
The MR MIKES Slave Lake team
Prairie
MR MIKES Portage la raised $500 in gift cards for essentia
l
for their
hosted a drive thru BBQ y.
workers through their $1 per entrée
local animal welfare soc iet donation program.
Next Page >>
We hosted our first virtual conference!
Yes, it looked a little different this year
(you served yourself drinks and perhaps
wore sweatpants to the event), but we
still came together to celebrate the many
accomplishments we had over the year.
2020 conference
Congrats to the
2019 RAMMPY Winners!
Marketing & Community Spirit Award – Langley
Culture Award - Whitecourt
Highest Sales Growth Award – Kitimat
Operational Excellence Award – Kitimat
Highest Sales Award – Grande Prairie
Partner of the Year – Six Pints Specialty Beer Co.
Restaurant of the Year - Kitimat
Best Dressed
We had a special celebrity
guest announce our Store
of the Year Award – ward goes to
Best Dressed Aayne from
click here to see who it was! Riley and W ed Deer
MR MIKES R
Check out our
2020 conference
2020 Conference
Video Here
Next Page >>
We continued to mix things up with unique,
drool-worthy promotions…
A great meal for a great price - we bring
this crowd favourite back every year.
Guests seas the day with these
fresh lobster-inspired creations
We’re giving
moms and dads
everywhere a
break with this
new Kids Eat Free
program! One of the perks of being a casual
steakhouse is that we can play by
our own rules. Our guests were
looking for a plant-based option,
so we added the Lightlife burger
patty to the menu.
Next page >>
MORE drool-worthy promotions…
We’re helping our
guests give Santa a
break this year with
another amazing
offer. When guests
spend $50 on gift
cards they receive a
$10 bonus gift card
just for them.
For our local
businesses, buy
gift cards over $500 in gift
Buy $60 in d get a
an
by Sept 6 valid for cards and get 10%
*
punch c ard
back in bonus gift
ERS
SIC MIKEBURG
H 6 FREE CLAS
OUR 60 WIT
th
CELEBRATING
GERS
* LASSIC MIKEBUR cards! Plus, we can
6 Free C
holder to
d limits the ed
h punch car Cannot be combin
30, 2020. Eac value. online.
to November e-in only. No cash
custom logo these
id July 13 available
r redemptions val erage purchase. Din
in-store only and not
rge bev st be
* Free Mikebueburger per visit withGift card purchase mu
one free Mik promotional offer.
gift cards, too
er
with any oth
One of our favourite promotions
We celebrated 60 years is Deeds Well Done which is
by offering our guests celebrating its 8th year this
six free Mikeburgers holiday season. Each of our
when they purchased a stores is finding their own
$60 gift card. unique way to give back to their
community through a local
charitable fundraising initiative.
We launched
Online Ordering
There couldn’t have been a better time to launch a kick-butt online
ordering platform. xDine launched in all of our stores, giving our
guests a quick, easy (and contact-free) way to order their MR
MIKES to-go.
Next page >>
Celebrating Our FAMMUNITY
Over the last 60 years, MR MIKES has developed at the heart of everything we do and we are excited
a fantastic brand culture organically in each to share with you our commitments to our people –
of our restaurants. We have carved our own our FAMMUNITY (remember, we like to make up our
niche in the Canadian restaurant industry; we are own words!). So without further ado, we introduce to
STEAKHOUSECASUAL – unstuffy, unpretentious, you what it means to be Livin’ the MIKES Life.
comfortable, and a little cheeky. A truly We all know the MR MIKES culture is already
STEAKHOUSE casual experience has been our awesome – but we are all about GROWTH and
promise. But unless you are one of us, you may not EXCELLENCE – so we are ready to take our culture
know what STEAKHOUSECASUAL really means. to the next level! Our goal is to create a unified and
We have set out to change that and celebrate all intentional culture across our brand from store to
that we are with the world, and what it means to be store. A culture where it is obvious to everyone
“Livin’ the MIKES Life”! (especially our guests) that we are living our purpose
At our core, we believe in uniting communities of “uniting communities through fun and memorable
through fun and memorable human connections. human connections”.
That’s what the STEAKHOUSECASUAL promise is This really comes down to living by our MR
all about. And we are so fortunate to have created MIKES VALUES, every day and in every decision
genuine connections with so many communities; we make. So – gather your FAMMUNITY, INVITE
not only the guests we serve, but our supplier a little (or a lot) of FUN into your every day and
community and maybe most importantly, our come on this culture journey with us.
franchisee and employee communities. People are
MR MIKES CULTURE PLAY BOOK MR MIKES CULTURE PLAY BOOK
THE WHEEL OF LIFE LIVIN’ OUR BEST LIFE
MR MIKES THE MIKES
How do we live our values? It starts with what we believe in.
Great hospitality starts
EXCELLENCE
We WOW our guests
BELONGING
We create a sense of
with an invitation. . .
by offering great familiarity by building
uality food and
quality huma
meaningful human
ptional hospitality
exceptional relationships • We believe in light-hearted, tongue-in-cheek fun and building
meaningful human connections.
We INVITE those with shared values to join us in our
harmless irreverence.
Livin’ the
GROWTH FUN
We relentlessly We create
improve
ourselves, MiKES e
memorable
experiences
• When anyone steps into one of our restaurants, we believe it
should feel like entering a good friend’s home.
others and the
business LiFE thr
through
h
humorous
playful,
and We INCLUDE team members, guests, suppliers, partners and
light-hearted
l locals as part of our ‘fammunity.’
interactions
FAMMUNITY • We believe that through cultivating a true sense of belonging,
We actively unite communities
inside and outside our four walls We INSPIRE growth and a commitment to delivering
outstanding food and WOW hospitality.
. . . in turn, creating
no “i” in
There might be e lots of
ar
life-long guests
team, but thereeel of life!
them in our wh
PAGE 6 PAGE 7
Livin’ the Mikes Life >>
We love seeing you guys spreading
FAMMUNITY and Livin’ the MIKES
Life in and out of the restaurant.
More.... >>
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