GET READY TO ROCK SALES - AWS
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March 2020
Volume 2
Issue 3
GET READY TO ROCK SALES
The Lottery is celebrating the 50th anniversary of ■ Encourage your players to follow the lottery
Minnesota’s iconic First Avenue music venue with on social media to see how they can sign up
the First $50 scratch game — a $5 ticket that offers a for the chance to win a pair of tickets to an
$100,000 top prize. upcoming show at First Avenue.
The First $50 scratch game is loaded with $50
prizes! Remember, your business receives a
1 percent cashing bonus on all prizes paid out at
your location, so it pays to cash your players winning
tickets! With the influx in $50 prize winners, the more
you pay out, the more extra cash customers will have
to spend at your business!
Here are some tips to help your sales rock on this
spring:
■ Display the point-of-purchase materials that
you received in the March new game kits in
high-traffic areas. The First $50 sticker
will make a starry-
eyed impression
on the front of your
counter. Place the double- READY TO ROCK
sided tower topper on top of
the ticket dispenser, or near your $100,000?
register to grab your customer’s
attention.
■ Point out to your players that the overall
odds of winning a prize by playing the
First $50 ticket are 1 in 3.63!
■ Tell your players that the party continues
at mnlottery.com where they can enter
non-winning tickets for the chance
to win $1,000 cash, First Avenue
merchandise, or concert tickets.
LUCK THAT LASTS A LIFETIME Winning is fun. Winning over and over is so much more fun. Lucky for Life offers two lifetime prizes: the top prize is $1,000 a day for life and the second prize is $25,000 a year for life. LUCKY FOR LIFE FAST FACTS ■ Cost: $2 per play ■ Top prize: Match all five numbers and the Lucky Ball to win $1,000 a day—that’s every single day— for life. ■ Second prize: Match the first five numbers to win $25,000 a year for life. ■ Drawings: Monday and Thursday at approximately 9:38 p.m. ■ Retailer bonus: $10,000 for selling a $1,000 a day for life winning ticket; $5,000 for selling a $25,000 a year for life winning ticket. ■ Approximate odds: 1 in 30,821,472 to match the first five numbers and the Lucky Ball; 1 in 1,813,028 to match the first five numbers; 1 in 7.8 to win a Lucky for Life prize. Encourage your customers to try Lucky for Life today.
NEW RETAILER CHOMPS AT THE BIT TO PROMOTE LOTTERY It hasn’t even been two months since The Reef Bar in Duluth became a lottery retailer and they have wasted no time getting in the game to promote lottery at their business. Dan Landgren, who has co-owned the small-town college bar for more than 20 years, says lottery was a natural fit for them. “We were looking for another revenue stream and lottery has been a great way to help increase business,” he said. The Reef Bar offers a full-service bar, banquet facility, game room and pull tabs so adding lottery to their lineup was a no-brainer. “We found out pretty quickly that most of our regular pull tab customers are into lottery games as well,” said Landgren. However, Landgren says the most popular lottery game at the bar has been Progressive Print-N-Play Bingo tickets. “With pull tabs there are only three lines to play, but with the Progressive game, it keeps you going so much longer. My customers are even bringing in their own Bingo markers to use to play the tickets,” he explained. Adding, “It’s been really fun to watch.” Lottery sales rep Carole Borndal says Dan has really embraced the Lottery. “We’ve already done some sampling and have a couple promotions in the works for this summer.” Dan has gone above and beyond to help educate his customers that they now sell lottery. He posted a web banner on their website, has a variety of indoor signage, regularly promotes lottery on Facebook and Twitter and recently added a Ms. PAC-MAN® standee next to their vintage PAC-MAN and Ms. PAC-MAN arcade games. “Any time you can cross merchandise lottery with another product in your store, is a win-win,” said Borndal. “The sign really stands out and helps call attention to the fun, new scratch game that seems to fit well in this establishment.” Ms. PAC-MAN® & ©BANDAI NAMCO Entertainment Inc Landgren agrees, saying the Ms. PAC-MAN standee “certainly catches peoples’ attention. It’s been a fun ride so far, we’re just going along with it and excited to see where it goes.”
WELCOME, RETAILERS!
Thank you for saying I’MN to the Minnesota Lottery! We’re thrilled to have you join our network.
Sadi’s Smoke Shop / Duluth Holiday #3550 / Wyoming Amstar Gas Station / Golden Valley
Four Corners / Detroit Lakes Holiday Stationstores / Luverne Amro / St. Paul
Chicago Dollar Plus / Minneapolis Holiday Stationstores / Worthington Corcoran Crossroads Marketplace /
Corcoran
Bob and Frans’ Grocery / Swanville Amstar / Brooklyn Park
Apollo Superette / Austin
Carlton Gas and More / Carlton Casey’s General Store #3890 / Andover
Side Tracked Enterprises Corporation /
Clocktower Wine & Spirits / Andover Cedar Shell / Rosemount Brook Park
Division St. Arco / North St. Paul Duquette General Store / Kerrick Dino Mart #1 / East Bethel
Jack’s House / Brainerd Expressway Madelia / Madelia Noor Gas Station / Maplewood
Moose Lake Municipal Liquor Store / Larry’s Super Market / Pelican Rapids Mr. Adam’s Tobacco & Grocery /
Moose Lake Minneapolis
Medicine Lake Gas / Golden Valley
Northeast Tobacco / Minneapolis Peterson Drug & Gifts / Mountain Lake
My Store / Waskish
Scoreboard Sportswear Inc / St. Paul BP Gas Inc / Stillwater
Northdale Oil / Clearbrook
Super One Foods #578 / International Old Town BP / Stillwater
Falls Pine River Family Market / Pine River
St. Clair BP / St. Clair Bear’s Den / Bruno
The City Market / Minneapolis
Super Gas USA / Burnsville Randhangurung Corporation / Vadnais
Wells Liquor Depot / Wells Heights
Kwik Trip #931 / North Branch Superday / Inver Grove Heights
Kwik Trip #1088 / Owatonna Gkss Radin / Waconia
LET’S NETWORK!
SAY I’MN. For help with accounting services, ticket status
inquiries, ticket orders, point-of-purchase mate-
rials, lost or stolen tickets, Retailer Service Portal
assistance and lottery equipment relocation/
You’re invited to join us at the Upper Midwest Convenience Store and removals contact:
Energy Convention at the St. Paul RiverCentre:
Lottery Customer Support
Monday – Friday 7 a.m. – 5 p.m.
March 31 1-888-568-8379
10 a.m. – 4 p.m. 651-635-8273
April 1 For help with lottery equipment issues and
9 a.m.-12 p.m. lottery equipment
communication issues contact:
Stop by our booth #424 to get sales tips and answers to your lottery IGT Hotline
questions. It’s a great opportunity to learn about retail trends, hear 1-888-487-9200
24 hours a day; 7 days a week
about exciting new products and concepts, and play Plinko for some
awesome lottery swag. We hope to see you there!
MARCH IS PROBLEM GAMBLING AWARENESS MONTH The Minnesota Lottery continues to be an advocate for responsible gambling by providing support for initiatives to address problem gambling. During the month of March, the Minnesota Lottery is releasing three new videos to help increase awareness that help is available for problem gambling. Look for the new videos on the our Retailer Services Portal, social media channels, or mnlottery.com. If you are concerned that gambling is becoming more than a game for you or someone you know, please contact the free, confidential, 24/7, Minnesota Problem Gambling Helpline: 1-800-333-HOPE (4673) or 1-800-522-4700 (if outside of Minnesota) ADDITIONAL RESOURCES Minnesota’s Problem Gambling Program, a division of the Minnesota Department of Human Services www.getgamblinghelp.com Northstar Problem Gambling Alliance www.northstarproblemgambling.org
PRESORTED STD
US POSTAGE
PAID
Detroit Lakes, MN
Permit No. 14
Minnesota Lottery
2645 Long Lake Road
Roseville, Minnesota 55113
mnlottery.com
Emily Frost, Managing Editor
Kelly Barto, Graphic Designer
This publication is available in alternative
formats to individuals with disabilities by
calling (651) 635-8273 or (888) 568-8379.
APRIL SNEAK PEEK
ON SALE APRIL 7, 2020
Next month the Lottery begins its 30th anniversary
celebration! To kick off the party, we are launching
a glittery 30th Anniversary scratch game that is
guaranteed to be a showstopper at your business.
With a $100,000 top prize and an overall payout of
70 percent, this ticket will add some sparkle to your
scratch game lineup!
$500,000 Riches / $20 30th Anniversary / $5
SLINGO® / $3 Wild Wins / $2
Wild Wins includes three different scenes of
Minnesota’s fury friends. Encourage your players
to try all three — and let them know every time they
say I’MN Minnesota’s wildlife wins since a portion
of every dollar played goes back to support our
environment.
© 2001-2020 GAMING REALMS, PLC. www.gamingrealms.com.
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