The poppy factory Annual Review 2017 - WAYNE POPPY FACTORY VETERAN
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WAYNE The poppy factory
POPPY FACTORY VETERAN
GARDENER
Annual Review 2017
Contents A WORD from
THE POPPY FACTORY ANNUAL REVIEW 2017
our chairman
CHAIRMAN’S REPORT 3
CEO’S REPORT 5
THE FACTORY 7
A VETERAN’S JOURNEY 8
STEVE’S STORY 10
SHOWCASING BEST PRACTICE - 12
THE IPS MODEL
SHOWCASING BEST PRACTICE - 13
ACCESSIBILITY
CHRIS’ STORY 14
HOW WE FUND OUR WORK 16
FUNDRAISING INCOME 18
THANK YOU 19
FINANCIAL INFORMATION 20
WHO WE ARE 23 It has been an exciting year of growth at The Poppy We know that there are still thousands more veterans
Factory. Not only have we increased the production who need our support across the country and we
workforce in the factory making Remembrance therefore anticipate further growth in the future. Many
products, the demand from veterans looking for veterans have complex needs, with nearly half of our
meaningful work across the UK has been increasing veterans reporting a combination of both physical
all the time. In our 2014/15 financial year, the charity and mental health concerns.
handled 337 veteran registrations. By 2016/17, this
had risen to almost 800. The Poppy Factory will continue to innovate, research,
fundraise and act as leaders in the field. We will
Our dedicated Employability Consultants continue continue to adapt and change to ensure the best
to work incredibly hard to meet this need but, with a possible outcomes for the veterans that we support.
120 percent increase in their caseloads over the last Thank you to all at The Poppy Factory for your
two years, we have had to reshape and bolster the exceptional drive and dedication.
team. Within the last year, we have introduced three
Team Managers to the Employability Team, as well as
three new Employability Consultants.
Mark Perowne
Chairman
A word from
“After leaving the Navy, I struggled in an unsuitable job. My marriage exploded and I couldn’t cope at
THE POPPY FACTORY ANNUAL REVIEW 2017
THE POPPY FACTORY ANNUAL REVIEW 2017
work, eventually ending up out of a job. My Poppy Factory Employability Consultant said we would
come up with a plan and get over my barriers to work.
“I thought it was too good to be true – like
a Sunday glossy magazine supplement.
our CEO
The Poppy Factory make it personal. It
almost felt like I was the only person that
mattered. It was a privilege to feel like
that.” - David, Veteran
2015 - 2016
642 VETERANS
SUPPORTED
2012 - 2013
239 VETERANS
2010 - 2011 SUPPORTED
143 VETERANS
SUPPORTED
2013 - 2014 2014 - 2015
245 VETERANS 392 VETERANS
SUPPORTED SUPPORTED
2011 - 2012
143 VETERANS
SUPPORTED
OUR GETTING YOU BACK TO WORK SERVICE STARTED IN 2010, WHEN WE SUPPORTED JUST 35 VETERANS.
I became Chief Executive of The Poppy Factory in This coming year, our Poppy Factory team will embark
January 2017. Since then, I have been thrilled by the upon essential renovations of The Poppy Factory
passion of our staff and the difference that they have buildings. It will take time, but we have put in place
made. Whether it be working in the factory making plans that will create an accessible, inclusive and
Remembrance products or working to support veterans educational workspace for all of our staff, as well as
with mental and physical health conditions, everyone creating an environment for the local community to
has given their all. enjoy.
Commitment, enthusiasm and team work ensures that Every day, I am inspired by our team and their
The Poppy Factory delivers some of the best results achievements. Working together with our supporters,
in the sector. Working together, we can transform employment partners, and volunteers, we are able
the lives of wounded, injured and sick veterans. We to produce outstanding results. Thank you for your
are proud that, having been helped into work, over 70 contribution and support.
percent of our veterans remain in their employment
after 12 months.
Deirdre Mills
Chief Executive Officer
THE
THE POPPY FACTORY ANNUAL REVIEW 2017
THE POPPY FACTORY ANNUAL REVIEW 2018
FACTORY
PRODUCTION
The Poppy Factory provides direct employment in
its factory for disabled veterans and the disabled
7.6
dependents of veterans. Our production staff make
Remembrance products for The Royal British Legion
(TRBL) and the Royal Family. We currently have 35
employees in Richmond who, last year, produced 7.6
million Remembrance poppies, 139,000 wreaths and
sprays, and 925,000 wooden Remembrance symbols.
In 2016/17, the production team delivered a large
Poppy Appeal order and also created many other
special wreaths and sprays for the Royal Family for
a series of centenary events. Throughout the year,
several veterans found employment at the factory
through the Getting You Back to Work service, with
some using the factory as a stepping stone back into
full-time employment.
FIELD OF REMEMBRANCE
Members of the production team - headed by The
Poppy Factory’s General Manager - successfully
organised The Poppy Factory’s annual Field of
Remembrance at Westminster Abbey in November to
remember those in the Armed Forces who have lost
their lives. It was opened by Prince Harry and the
public donated £26,000 to TRBL’s Poppy Appeal at
the event.
TOURS
Visitors continue to come to The Poppy Factory’s
Richmond headquarters, with 8,800 people visiting
last year. Improvements to the visitor spaces in the
summer created a more interactive and educational
experience for those visiting.
A veteran’s Journey
THE POPPY FACTORY ANNUAL REVIEW 2017
THE POPPY FACTORY ANNUAL REVIEW 2017
“Hand on heart – I’m the person I used to be. I’d forgotten who I was for 4-5 years. To be perfectly
honest, without The Poppy Factory, I would have ended up dead or seriously ill. I was so depressed
and down. I ask myself “Why didn’t I do this sooner”.
The Poppy Factory has been supporting veterans with supports hundreds of ex-Service personnel with
disabilities into work across the UK since 2010.
“It is a breath of fresh air to be a service user and to be able to tell others that this is the path that
health challenges into rewarding employment across
the country.
they should go down. I cannot fault The Poppy Factory. That is the message that I’d like to pass
Building upon its strong historical foundations, onto the lads.” - Michael, Veteran
The Poppy Factory took its expertise for employing Complex health issues - developed during or after
232 job
disabled ex-Service personnel into local communities, Service - can make it incredibly tough for veterans
to help veterans find the work they wanted to do to find and sustain civilian work. The Poppy Factory
nearer to home. The charity has worked hard to believes that sustainable and rewarding employment
provide an exceptional employability service that can give disabled veterans their independence back.
starts in 2017
VETERANS CAN REGISTER FOR SUPPORT....
that’s real veterans in real jobs
ONLINE OR BY PHONE OR THROUGH REFERRAL PARTNERS
VOCATIONAL PROFILING IMPROVE EMPLOYABILITY ENABLING SUCCESS!
An Employability and Engagement The EC works with the veteran to Sometimes, veterans that engage Long-term, meaningful careers with
Advisor schedules a call with the improve their CV and get them ready with the service find that their new bright futures, better health outcomes,
veteran to find out more about their for the application process. employability skills help them to find improved family life and secure financial
work experience, health condition their own way into work. independence for our veterans.
and career goals.
A PLAN IS FORMED WE DON’T GIVE UP
The Employabilty Consultant (EC) If the veteran is unsuccessful
and veteran agree on a bespoke at interview or falls back out of
plan and talk through training or employment, the EC will continue to
funding needs.
support them into a sustainable
SOURCING OPPORTUNITIES INTERVIEW PREP and fulfilling career.
The EC looks at the local The EC provides
employment market interview practice and
to identify accessible coaching, boosting the
opportunities that suit veteran’s confidence and
the veteran’s goals. They helping to maximise the
often secure guaranteed chances of success.
interviews.
INITIAL MEETING JOB START IN-WORK SUPPORT
A local EC meets with the veteran Hooray! The veteran has succeeded Up to 12 months of in-work
to discuss routes back into at interview and has a new job. ECs support is offered to veterans and
employment, focusing on work the offer advice to employers about making employers. Regular contact from the EC
veteran wants to do. workplace adjustments so the veteran can helps to identify issues and ensures that
thrive in their new career. problems can be worked through together.
Steve’s Story
THE POPPY FACTORY ANNUAL REVIEW 2017
THE POPPY FACTORY ANNUAL REVIEW 2017
STEVE TOM ADAM ANDREW BOWER
ARBORIST, THE BUCHANNON TRUST EMPLOYABILITY CONSULTANT, TPF CHAIRMAN, THE BUCHANNON TRUST
About three years ago, I was diagnosed with In Steve’s case, it was all about finding out what Steve’s been with us for a year now. I’ve always been
having complex Post Traumatic Stress Disorder helped him with his ongoing recovery from PTSD. He very impressed with the professionalism that he has
(PTSD) as a result of my Service. I began to, very had been through such a difficult period that we knew brought and also the way he’s always turned up when
quickly, push people away; my family life and that the right environment was the key and that was he says he will, with the right equipment, looking
my employment. PTSD impacted my life in every the goal we focussed on. How are we going to find smart and with the right mental attitude to get the job
which way. work outside? How can Steve make money from his done.
creativity and love of the outdoors?
The Army taught me some amazing things in life, From my point of view, The Poppy Factory is a great
and with my condition those things were stripped Once we had some ideas, we tested them out by organisation to work with because they are providing
away very quickly. But The Poppy Factory helped speaking to local businesses and land owners to us with veterans who have a good skill base. These
me pick that back up, piece it back together and move find out if there was work available. As a result of guys have got knowledge, they’ve got experience and
forward. the networking we were doing, offers of work were they’ve got a real desire to implement the skills that
starting to come in for Steve but he didn’t have the The Poppy Factory has helped them with.
Having the opportunity to be able to come outside and right safety kit and other equipment that was vital for
work in the environment has dramatically changed my doing the job. We worked with other charities, such For an employer, I would urge you to meet with
life. Today, I feel healthier and I feel more engaged with as the ABF and Walking with the Wounded, to secure veterans, engage with the support groups that help
my family. I also have a massive sense of purpose; my funding for everything that was needed but Steve them and I think you will find someone out there who
son has a dad back and my wife has a husband back. wasn’t in a position to pay for. fits the bill for your organisation.
“I see it as them giving me these crutches “What is it you want to do for a living? What’s “From my point of view, The Poppy Factory
to help me walk again, and slowly I’m able to going to make you happy? What environment is a great organisation to work with because
hand those crutches back and I’m able to be do you want to work in? We will go out and they are providing us with veterans who
away on my own.” match that.” have a good skill base.”
3 www.poppyfactory.org www.poppyfactory.org 3
THE POPPY FACTORY ANNUAL REVIEW 2017
THE POPPY FACTORY ANNUAL REVIEW 2017
SHOWCASING BEST PRACTICE SHOWCASING BEST PRACTICE
THE IPS MODEL ACCESSIBILITY
The Poppy Factory’s employability service is built A research project1 in six European countries found The Poppy Factory wants to transform the way The new facility will provide a direct benefit to staff
around an evidence-based model – Individual that: employers think about disability in the workplace. and volunteers who work within The Poppy Factory.
Placement and Support (IPS) – that helps people with It has developed resources and guidance to help The wider veteran community will also benefit, as the
complex health conditions into sustainable work. Individuals supported by IPS were 2x more likely businesses better understand how Service skills can charity will be able to showcase a best-in-class facility
Employability Consultants work closely with veterans to get work (55 percent v 28 percent) be applied to civilian roles, how to better manage, which champions the employment needs of disabled
to support them into a role that suits their strengths and worked for far longer. support and recruit employees with disabilities, and veterans wherever they may be employed. By offering
and ambitions. The service is tailored to the individual, how to build more inclusive workplaces. employers the opportunity to visit the factory and
Those who succeeded in getting work via
helping to place them into competitive employment understand how to promote inclusive behaviour in the
IPS had reduced hospitalisation.
and support them for as long as they need it. The Poppy Factory is embarking on a project to workplace, it will help them become better employers
refurbish the existing buildings on Petersham Road for all their staff.
IPS gets client into work faster than
The international evidence base for getting people with in Richmond. The charity’s buildings are no longer
traditional approaches2.
severe mental health issues into work overwhelmingly fit for purpose and plans have, therefore, been put in The local community will also be able to take
supports the adoption of IPS as being a far more The Poppy Factory’s approach has ensured that place for a renovation that will create an accessible, advantage of the new resource. The renovation
effective methodology than traditional approaches, over 70 percent of the individuals supported into a inclusive and educational workspace for both staff and building works will ensure that the factory is
such as vocational rehabilitation or sheltered work. job remain in work for 12 months or longer (which is and the wider local community to enjoy. able to remain within the Richmond-upon-Thames
significantly higher than many other programmes). vicinity and enable The Poppy Factory to promote
HM Treasury has awarded The Poppy Factory £2.5 diversity and inclusion by providing capacity for
million to support the renovation and to help reach community groups, schools and businesses to use
the £6 million target. To secure full funding for the the flexible space.
building works, a capital appeal will be launched in
Spring 2018.
ARCHITECTS ARE CURRENTLY WORKING ON DIFFERENT DESIGNS FOR THE LOOK AND FEEL OF THE BUILDING RENOVATIONS.
Locations of our Employability Consultants
3
MARCH 2018 - FUNDING FOR MUCH-NEEDED RENOVATION
£0M £6M
3.5 MILLION
1. Individual Placement and Support in Europe: the EQOLISE trial (Burns et al, 2008)
2. Insight from internal data from The Poppy Factory
3. By implementing IPS, our veterans are finding their way into work 54 days faster on average than before we were using the IPS model HM TREASURY STILL TO RAISE
Chris’ Story
THE POPPY FACTORY ANNUAL REVIEW 2017
THE POPPY FACTORY ANNUAL REVIEW 2017
CHRIS
QUALITY ASSURANCE ENGINEER, SIEMENS
I spent 15 years as a Petty Officer in the Royal Navy and like I am giving to society rather than taking. Using the project management skills gained in the
received a Commendation for Bravery award. I didn’t military, Chris successfully interviewed for a role in
feel like I deserved it though as my act of bravery was ”Rachel provided the support that I had Siemens as a Quality Assurance Engineer. I worked
overshadowed by an empty feeling. I was young and I been missing. Together we were able to with Chris to help him gain funding for his travel costs
had never seen a dead body before or even attended explore the things that I wanted to do. ” for those important first few months, thus removing
a funeral. I remember pulling dead bodies from the a large financial barrier and enabling him to get
sea and the one that I left behind haunted me. After to work.
leaving the Navy, I started to wonder whether I had RACHEL PRICE
made the right decision, and although I did not know it EMPLOYABILITY CONSULTANT, TPF We also spent a lot of time discussing how I could
at the time, I was suffering with Post Traumatic Stress best support him once in the job, through our In-Work
Disorder (PTSD). Initially, Chris was not confident about which area Support (IWS) service. I shared The Poppy Factory’s
of work he wanted to go into. We worked together Mental Health Toolkit with Chris and we talked through
I spent some time in Chicago and received mental to explore a couple of career pathways that Chris strategies that Chris can employ to ensure he stays
health treatment there that left me feeling more might enjoy. Being a keen sailor, Chris first identified well and on his recovery pathway. Chris and I remain
vulnerable than before, so I decided to come back sailing as an avenue to explore for employment and in regular contact as part of his IWS. He is keen to
to the UK. That’s where my road to recovery started; we researched what the labour market had to offer in give back to the veteran community and is engaging
after being referred to the Veteran’s hospital I was this area. with the mental health champions that Siemens are
introduced to Rachel from The Poppy Factory. developing.
Then, with my support, Chris was also able to access
Rachel provided the support that I had been missing. the RBLI Lifeworks course, which helped provide a
“We spent a lot of time discussing how I
Together we were able to explore the things that I clearer focus. Combined with the work we had done
wanted to do. We looked for opportunities in areas together, Chris was able to gain valuable insight into can best support Chris now he is in a job,
that interested me and I was keen to experience life in what he could do and how he could facilitate his through our In-Work Support (IWS) offering
a different way. Now I am in a job that I enjoy and feel recovery through work. to veterans.”
3 www.poppyfactory.org www.poppyfactory.org 3
THE POPPY FACTORY ANNUAL REVIEW 2017
HOW WE FUND OUR WORK
The Poppy Factory relies on its generous supporters
to continue its life-changing work. We are enormously
grateful to everyone who has helped the charity to build a
sustainable service for our veterans. The Getting You Back
to Work programme costs are rising and demand for the
service is growing each year.
The Poppy Factory’s Fundraising Team has grown in order
to access additional funding streams, such as statutory,
corporate and major donors. In 2016/17, funders and
donors contributed over £685,000 in voluntary income,
enabling The Poppy Factory to support 195 individuals
our
SKYDIVERS
back into work in the year.
Importantly, the charity’s property in Richmond provides
supplementary income through residential and office
FELL
rental, totalling over £1.4 million. This means that all
voluntary income can be invested directly into helping
veterans get back into work.
TEAM POPPY FACTORY
Last year was a busy year for the events team too.
The Poppy Factory’s Carol Concert was a tremendous
success with the South London Military Wives Choir.
Trumpeters’ House opened its gardens again for the
charity, entertaining over 200 guests. Our challenge
eventers also did an awesome job taking on mud runs,
marathons, skydives, huge hikes, cycles and abseils for
Team Poppy Factory – raising over £75,000 for the cause
at the same time!
A heartfelt ‘thank you’ to all event participants for their hard
work and training, to Cycle4Good for raising £10,000 on
their cycle to Northern France and to the Richmond May
Ball Committee for naming The Poppy Factory as their
chosen charity for 2017, donating £30,000 from the event.
Our teams attended various events around the country
to raise the profile of the charity, championing The Poppy
Factory at veterans events, careers fairs, as well as
Remembrance and VIP events throughout the year.
NICOLA
POPPY FACTORY VETERAN, WREATH MAKER, LONG-DISTANCE RUNNER
16 www.poppyfactory.org www.poppyfactory.org
www.poppyfactory.org 3
13
FUNDRAISING INCOME Thank you
THE POPPY FACTORY ANNUAL REVIEW 2017
THE POPPY FACTORY ANNUAL REVIEW 2017
The support of other organisations has been vital to The Poppy Factory’s ongoing success and we would like to
thank, in particular, the following organisations for their assistance:
MILITARY CHARITIES
notably
ANNE DUCHESS OF WESTMINSTER’S STATE STREET FOUNDATION
56%
TRUSTS & FOUNDATIONS CHARITY THE ASTOR OF HEVER TRUST
26% CHK CHARITIES LTD THE DRAPERS’ COMPANY
EVENTS G C GIBSON CHARITABLE TRUST THE WORSHIPFUL COMPANY OF GROCERS
11%
GWYNETH FORRESTER TRUST THE HABERDASHERS’ COMPANY
INDIVIDUAL GIVING
LEST WE FORGET ASSOCIATION THE HOLBECK CHARITABLE TRUST
5%
P F CHARITABLE TRUST THE PRINCESS ANNE’S CHARITIES TRUST
CORPORATE & MAJOR DONORS
2% QUEEN MARY’S ROEHAMPTON TRUST THE TALLOW CHANDLERS’ COMPANY
SIR JAMES KNOTT TRUST THE THOMAS FARR CHARITY
ST. JAMES’S PLACE CHARITABLE THE WORSHIPFUL COMPANY OF BUTCHERS
FOUNDATION
WITH A SPECIAL MENTION ALSO GOING TO:
Voluntary funds are vital to our work. Military charities, trusts and foundations remain fundamental to achieving our
purpose. Corporate giving and major donors are new income streams for The Poppy Factory. The aim is to grow these
streams alongside improving our relationships with our valuable individual supporters and tour visitors.
TOP REFErRal sources:
COMBAT STRESS
THE ROYAL BRITISH LEGION
SOCIAL MEDIA
8800
tourists
WORD OF MOUTH
RBLI LIFEWORKS visited
remploy the poppy factoryFinancial information
THE POPPY FACTORY ANNUAL REVIEW 2017
THE POPPY FACTORY ANNUAL REVIEW 2018
“ I am a lot more
THE ROYAL BRITISH LEGION POPPY FACTORY LIMITED FOR THE YEAR ENDING 30TH SEPTEMBER 2017
confident
Knowing that my
EXPENDITURE INCOME
poppy factory
EMPLOYABILITY CONSULTANT
“
IS IN MY CORNER
Employability service for Voluntary income £685,965
£1,587,163
disabled veterans
£482,930 Estate costs Estate rental income £1,415,020
£408,259 Cost of fundraising
Other costs Other income
£13,469 £31,939
POPPY APPEAL ORDER
Our factory in Richmond fulfils an order
every year from The Royal British Legion
to make Remembrance products for its
£1,815,103 annual Poppy Appeal. £1,813,502
Although we make no profit, the order
ensures that we are able to continue to
employ disabled veterans in our factory.
ANALYSIS OF EXPENDITURE 2016/17 Total £ ANALYSIS OF INCOME 2016/17 Total £
Appeal Order 1,815,103 Appeal Order 1,813,502
Employability service 1,587,163 Voluntary income 685,965
Income generation:
Estate costs 482,930 Estate 1,415,020
Of which, office rental costs 147,265 Of which, office space rental 487,739
Residential rental costs 253,677 Residential property 764,762
Beneficiary flat costs 81,988 Beneficiary flats 162,519
Shop and stock costs 13,459 Shop 22,687
Cost of fundraising 408,259 Other investment income 9,302
Total 4,306,914 Total 3,946,476
These figures reflect a deliberate and planned overspend in order to meet demand
and source new income streams.
YVETTE
POPPY FACTORY VETERAN, WITH HER EMPLOYABILTY CONSULTANT
3who we are
PATRON
HRH The Duchess of Cornwall
VICE PATRONS
Rear Adm L Jarvis CBE KStJ DL
Maj. Gen T Jeapes CB OBE MC
veterans
Brig M A J Overton TD
Army Sgt Maj WO1 G Haughton OBE
C Rogers
R Boggis-Rolfe
PRESIDENT
Mrs. S Jones CBE DL
COUNCIL MEMBERS
M R Perowne (Chairman)
H H Player
M F Bustard (Appointed 23 March 2017)
C S B Cook (Resigned 23 March 2017)
C Dare MBE (Appointed 24 November 2017)
P R Gill
W S Hamilton (Resigned 23 March 2017)
S Monger-Godfrey
Brig M A J Overton TD (Resigned 24 November 2017)
Maj. Gen A R D Sharpe CBE
Dr G Strathdee CBE
S A Taylor (Appointed 24 November 2017)
A J Truscott
J Wolff-Ingham
CHIEF EXECUTIVE OFFICER
D J Mills (Appointed 16 January 2017)
M D Waters (until 18 November 2016)
GENERAL MANAGER
W R Kay
Registered charity number: 225348
CHRIS Company number: 204405
POPPY FACTORY VETERAN, TRUCK DRIVERJOE
POPPY FACTORY VETERAN
ENGINEER
poppyfactory.org
020 8940 3305
@poppyfactory
facebook.com/ThePoppyFactory
The Poppy Factory, 20 Petersham Road, Richmond, TW10 6URYou can also read
