MCDONALD S CSR REPORT 2018
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McDonald s CSR Report 2018
Company Overview
McDonald s Company (Japan), Ltd.
Contents
Street address Shinjuku iLand Tower 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
TEL 03 - 6911 - 5000 01 Company overview, company
Date of establishment May 1, 1971 information, corporate philos-
Capital 100 million yen ophy, editorial policy and table
Business description Management of hamburger restaurant chain and all other relating businesses of contents
Number of restaurants 2,899
Revenue 524.2 billion yen (includes both company-operated and franchised restaurants) 02 Top Message
Number of staff full-time employees (2,213; exclude directors and contract employees)
Part-timers: approx.150,000(includes both company-operated and fran- 03 Scale for Good
chised restaurants)
(as of December 31, 2018)
04 Aiming for a sustainable
society
Company information Food safety and security
For management philosophy, company profile and history of McDonald s Holdings Employment information
Company (Japan), Ltd., please the visit company information homepage of our offi- Environment information
cial website: http://www.mcd-holdings.co.jp/company/ Social contribution
Corporate governance http://www.mcd-holdings.co.jp/ir/governance/
08 Food
Foods management and fundamen-
Corporate philosophy tal principles for suppliers
Quality assurance program from
Our approach on restaurant business = QSC&V farm to restaurant
As quick service restaurant brand, our mission is to remain as our customers favor- Information disclosure
ite place and way to eat by running great restaurants and upholding our philosophy
of QSC&V (Quality, Service, Cleanliness and Value).
http://www.mcdonalds.co.jp/company/outline/rinen/
11 People
People business
13 Community
Editorial policy Social contribution activities
This report describes our actions on Corporate Social Responsibility. It is our wish to share
McDonald s CSR and relevant initiatives with stakeholders and contribute to achieving a
sustainable society.
15 Planet
Waste measures and environmental
conservation
Energy measures and restaurant
CSR Reporting Scope environment
Target business McDonald's Company (Japan), Ltd. (including McDonald s Holdings Compa-
ny (Japan), Ltd.) 17 McDonald s SDGs
Target dates January 1, 2018 to December 31, 2018
Target contents corporate social responsibilities (business, social and environment) 18 Comments from a third party
Editor and contact Communication & Corporate Relations Division person
Shinjuku iLand Tower 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
TEL: 03 - 6911 - 5000
CSR Report 2018 1
Top Message
Our business offers high-quality, delicious and safe foods that customers can
enjoy with peace of mind in a comfortable dining environment. While this is com-
mon sense, it is our responsibility and provides the underpinning of our business.
At the same time, we know that our business exists only because of the society in
which we operate. McDonald s is a global brand with restaurants in more than 100
countries around the world. In Japan, we welcome more than 1.4 billion custom-
ers a year in our approximately 2,900 restaurants, served by over 150,000 crew
members. We have a serious responsibility to the society in the way we operate our
business.
In 2018, McDonald s Corporation announced a global initiative called Scale for
Good to tackle worldwide challenges facing society. In March 2019, under this
initiative, McDonald s Japan formulated three specific pillars of commitment to
families , sustainable food sourcing and package & recycling . Based on com-
mitments in these areas, we are developing and implementing specific measures
to realize a sustainable society while continuing to ensure food safety, make social
contributions, become more environmentally responsible and further develop our
people. All these actions are linked closely to the United Nations Sustainable Devel-
opment Goals (SDGs).
Representative Director and Chairman,
It is our strong belief that through a deeper understanding and pursuit of cor- McDonald's Company (Japan), Ltd.
porate social responsibility, now and for the future, we will be able to contribute to Sarah L. Casanova
society and make the world a better place.
CSR Report 2018 2
Scale for Good
Together for a Better Future
McDonald s Responsibilities
McDonald s is well-known in over 100 countries around the world.
Commitment to Families
http://www.mcdonalds.co.jp/company/scale_for_good/family/
About 150,000 crew members are working at 2900 restaurants
in Japan and 1.4 billion guests are visiting us every year. Serving
so many guests with our delicious meals comes with a serious
responsibility of acting on social and environmental issues the
world face today. We believe that we can play our role by lever-
Sustainable Sourcing
aging McDonald s global strength and business scale. McDon-
http://www.mcdonalds.co.jp/company/scale_for_good/sourcing/
ald's Japan is committed to realize a sustainable
society by focusing on three pillars that prioritize
Commitment to Families, Sustainable Sourc-
ing and Packaging & Recycling. However we
cannot do these on our own; only by working Packaging & Recycling
together we can achieve these goals. http://www.mcdonalds.co.jp/company/scale_for_good/packaging/
Scale for Good - Together for a Better Future
http://www.mcdonalds.co.jp/company/scale_for_good/
CSR Report 2018 3
Aiming for a Sustainable Society
Food Safety and Security
Mieru; McDonald s Quality
Passion of our suppliers and staff
http://www.mcdonalds.co.jp/safety/tsukurite/
Food actions
Quality improvement measures
100% commitment http://www.mcdonalds.co.jp/safety/taskforce/
http://www.mcdonalds.co.jp/safety/good_quality
Actions to ensure safety and security
Food journey http://www.mcdonalds.co.jp/safety/food-safety/
http://www.mcdonalds.co.jp/safety/factory
Actions on trans-fatty acid
Allergy information and country of http://www.mcdonalds.co.jp/safety/trans_fat/
origin information
http://www.mcdonalds.co.jp/safety/allergy_Nutrition/
Food Safety / Quality Summit Industry-Academia-Government
On October 10, 2018, Food Safety/Qual- collaboration
ity Summit was held for the fourth time
under the theme Evolvement of food We are working with the Kagoshima Uni-
safety culture and pursuit of best-in-class versity to develop the next-generation food
quality to focus and discuss ways to fur- experts with aim of securing sustainable
ther enhance food safety and offer best- food safety. This Industry-Academia-Gov-
in-class quality foods to our customers. ernment collaboration program is support-
Three commitments were made on this ed by the Ministry of Agriculture, Forestry
day by McDonald s and food suppliers. and Fisheries, Kagoshima Prefecture and
Food Safety Management Association.
http://www.mcdonalds.co.jp/company/
news/2018/1030a/ http://www.mcdonalds.co.jp/company/
news/2018/0126b/
CSR Report 2018 4
Aiming for a Sustainable Society
Employment
Female
Information
2018
Total number of full-time employees
30 .2
2,213
company-operated stores only % Female restaurant Female
668 manager ratio Female ratio in
managerial position
director ratio
director and above
Male 25 8
69.8
% %
18 %
%
1,545 2018
Total monthly overtime hours
2018 (company-wide)
Number of users for flextime
program for childcare 18.0 hrs
2018
Disabled staff ratio
2.2
2018
Number of users for maternity
& nursing care leave program 19
% 2018
Total number of crew members
50
150,000
approx.
CSR Report 2018 5
Aiming for a Sustainable Society
Environment
Company-Wide Food and
2018
Company-Wide
2018
Information
Packages Waste Amount Energy Use
135,600
+6.8 % YoY
tons
crude oil
equivalent 206,784
2.3 - % YoY
kl
As of December 31, 2018, our paper cups and
packaging for customer use are near 100%
FSC certified . As of the end of 2018,
wrapping papers for hamburgers, paper cups
and other paper packaging are near 100% FSC
certified. FSC N002365
Food waste amount Usage amount per 1,000 customers
electricity water
463 315.0
per 1 million yen sales per customer Animal oil and palm oil for French Fries and
90 32
McNuggets are RSPO certified (MB rank). In
.5 kg .9 g .9 kWh .4 tons 2015, McDonald s Japan started to replace palm
oil used in its restaurants with RSPO certified oil.
+2.4 % YoY +4.8 % YoY
5.1 - % YoY - % YoY By the end of 2018, 100% of palm oil used in our
*Food-service industry s
food waste target: 108kg
restaurants was replaced with RSPO certified oil.
gas (city gas equivalent)
22 2018
Food recycle rate Hot tea bags used in our restaurants
.7
53.4
are part of the Rainforest Alliance
*includes outbreak
m 3
Certified Farm Products. Tea leaves
control based on peri-
odic report for food
10.6
- % YoY Environment from the Rainforest Alliance Certified
Certification
recycling
Farms are used in hot tea bags served at
our restaurants.
Phalaenopsis fish used in our Filet-O-Fish
sandwich is from Alaska and supplied by
certified fisheries with a fixed catch limit.While
McDonald s Japan is already using sustainable
2018 whitefish source based on scientific evidence
for our Filet-O-Fish sandwich, we are taking
Happy Ribbon Project measures obtain MSC certification .
joint project with the Ministry of the Environment
The project collects Happy Meal toys that are no longer
used to make recycled plastic serving trays.
2018
Received Food Industry
http://www.mcdonalds.co.jp/company/news/2018/1107b/ Mottainai (wastefulness
http://plastics-smart.env.go.jp/cases/?id=44 reduction) Committee Chair-
man Awards in recognition
of Penergy optimization
measures through use of
McDonald s PDCA cycle.
http://www.mcdonalds.co.jp/company/
news/2018/0129a/
CSR Report 2018 6
Aiming for a Sustainable Society
Social Contribution
2018
Sport Support
2018
Education Support
Takamadonomiya Cup JFA Japan U-12
All-Japan Rubber Baseball Football Championship
McDonald s Tournament
Number of participant teams Number of participant teams
12,000
about teams about 9,000
http://www.mcdonalds.co.jp/company/community/sport/
teams
Number of classes using
2018 2018 food education hour tool
Charity
Ronald McDonald House Sup-
port total donation amount from
Community
Contribution 6,574
front-counter donation boxes Number of attendants
104.22 million yen 187,517
http://www.mcdonalds.co.jp/company/com-
Disaster relief donation munity/ne_mc_support/
15.8 Number of Number of
distributed safety whistles Hello Ronald appearance
876,218 785
million yen
http://www.mcdonalds.co.jp/company/
community/donald/
http://www.mcdonalds.co.jp/company/community/community_relations/
CSR Report 2018 7
Food
Food
Safety
Food
Quality
Foods management and fundamental
principles for suppliers
McDonald s foods are made by domestic and overseas suppliers and delivered to our restaurants. We estab-
lished a program to manage suppliers manufacturing process and food quality control to secure and deliver
safe and high-quality foods to our restaurants.
Fundamental principles for suppliers Food manufacturing McDonald s additional quality standards
process management (Traceability system / crisis control /
product inspection program, etc.)
Partnership with our suppliers is built on fundamental principles set
forth in Code of Conduct for Suppliers developed by McDonald s. GFSI approval scheme
Food manufacturing process of our (FSSC2200/BRC/IFS/SQF/
This code of conduct includes compliance with relevant laws and suppliers must comply with all relevant JFS/ASIA GAP, etc.)
regulations, work environment, environmental conservation and laws and regulations. In addition, the
business integrity, and suppliers are required to agree and comply above process is managed by food
with these guidelines. Details on code of conduct are specified in safety management system in line with GMP HACCP
SWA: Suppliers Workplace Accountability Program , and an audit is Global Food Safety Initiatives (GFSI)
conducted once a year to evaluate how these are implemented. based on GMP & HACCP programs as Relevant laws,
http://www.mcdonalds.co.jp/safety/food-safety/ well as McDonald s Supplier Quality regulations and
management System (SQMS) including requirements
Code of Conduct for Suppliers McDonald s quality standards.
Compliance
with relevant human work environmental business Food quality management
laws and
regulations
rights environment conservation integrity
To ensure food quality, finished goods are subject to test analysis and
sensory evaluation to ensure food at suppliers factories and shipped only
Suppliers Workplace Accountability Program (SWA) after passing these tests. In addition, we conduct periodic sampling tests
as well microbiological and physicochemical test analysis to confirm the
An audit program to that code of conduct is executed and maintained effectiveness of suppliers management. McDonald s strives to ensure
product quality by implementing these steps.
CSR Report 2018 8
Food
Quality assurance program from farm to restaurant
McDonald s has developed its own global management system based on international standards.
This system covers from farm to restaurant and includes a third-party audit program to verify the
effectiveness of each process.
http://www.mcdonalds.co.jp/safety/food-safety/
Traceability
We built a traceability system with the ability to trace back the production history from raw
materials to finished goods. This will enable us to quickly identify root cause and implement
countermeasures in case of an incident.
http://www.mcdonalds.co.jp/safety/food-safety/trace/
http://www.mcdonalds.co.jp/safety/food-safety/trace/trace1/
McDonald s quality as well as food safety & security management system
Farm Processing Logistics / Warehouse Restaurants
MGG SQMS DQMP ROIP
GAP farm HACCP factories HACCP logistics HACCP restaurants
Monitoring of residual GMP GWP GDP GCP
agrochemicals Product inspection QIP quality control pro- SSOP
Animal healthware, etc. program, etc. gram, etc.
Confirm the effectiveness of the system
through McDonald s quality and food safety management audit program
CSR Report 2018 9Food Information disclosure
Food
Product information are available in Mieru McDonald's Quality homepage
to enjoy our delicious foods with peace of mind.
http://www.mcdonalds.co.jp/safety/allergy_Nutrition/
Country of origin information
Country of origin information includes the country of origin of
main ingredients used in the product as well as the country of
finished goods.
http://www.mcdonalds.co.jp/safety/allergy_Nutrition/
Allergen information
McDonald s allergen information is based on close examination
of all raw materials and lists all allergic substances regardless
of their content. Information is regularly updated to provide
change in raw materials specifications and cross-contamina-
tion during manufacturing and cooking process.
http://www.mcdonalds.co.jp/safety/allergy_Nutrition/
Nutritional information
McDonald's nutritional information is based on standard product Nutritional balance check
specifications and numerical values of nutritional analysis based Visit this web page to learn how McDonald s menu items
on food labeling standards (Food Labeling Act). Also, informa- can compensate (in percentage) for your recommended
tion on some foods are based on quotations from Japanese daily nutrition intake. The above information includes
food standard component 2015 edition (7th edition) (Ministry helpful advice per age and nutrient descriptions from
managerial dieticians.
of Education, Culture, Sports, Science and Technology). http://www.mcdonalds.co.jp/quality/basic_information/check.php
http://www.mcdonalds.co.jp/safety/allergy_Nutrition/
CSR Report 2018 10People
Employee Value Proposition
McDonald s suggests various work styles in our own way and based on the
three perspectives of flexibility , future and family & friends . Also, we
are committed to value that one can enjoy by working as a crew.
http://www.mcdonalds.co.jp/recruit/fresh/mcdonalds/index.php5
People business
Career Advancement
People are the very source of corporate growth, and in that
There are no predetermined career path system at McDonald s. Instead, sense, it can be said that McDonald s is a people business.
we provide opportunities to develop individual growth and career and offer This is why we do all we can to support the development
full support for each individuals as they take up challenging work tasks and
make career advamcement.
and career opportunities of our staff in their day-to-day
http://www.mcdonalds.co.jp/recruit/fresh/career/index.php5
work routine.
Performance Development System
Based on our philosophy of when people grow, company grows as well ,
we developed a system called PDS (Performance Development System) to
evaluate people and achieve the growth of both people and business. PDS
sets targets and action plans that are linked with business performance and
individual growth, and evaluates individuals based on the levels of target
achievement and behavior.
http://www.mcdonalds.co.jp/recruit/fresh/our_voice/voice06.php5
Education institution Hamburger University
b u rgery
Focused on education, Hamburger University offers programs that help people Hamniversit
to acquire life-long leadership skills and business skills with the aim of taking
initiatives and not just obtaining knowledge.
U
http://www.mcdonalds.co.jp/company/university/
Career Up
CSR Report 2018 11People
Diversity & Inclusion AJCC All Japan Crew Contest
We aim to create a workplace where a diverse team of people with dif- AJCC is a program that encourages crew members to be proud and set targets to
ferent genders, ages, different personalities and backgrounds can make develop leadership skills. Each year, about 140,000 crew members join this contest
the most of their strengths and contribute to business growth as a team. to compete their skills and hospitality in different positions. Starting from local
http://www.mcdonalds.co.jp/recruit/fresh/our_voice/voice15.php5 restaurants and regions, selected winners go to the national final round.
http://www.mcdonalds.co.jp/company/university/ajcc/
Employment of Disabled Persons Work-Life Balance
Crew members with various disabilities are working at many of our restau- At McDonald s, we provide a work environment to achieve work-life balance
rants. McDonald s is striving to develop an organization and environment through childcare and care-giving program , flextime program and reinstate-
where diversified personalities and abilities are encouraged and respected. ment support program to support flextime work, telework, promotion of using
http://www.mcdonalds.co.jp/company/community/employee/ annual pay leaves, maternity, childcare and care-giving leaves.
http://www.mcdonalds.co.jp/recruit/fresh/our_voice/voice01.php5
All Japan
& Crew Contest
Diverssiitoyn Employee
Inclu o r k - L i f e
W lance
Ba
CSR Report 2018 12Charity activities Education support
Support to the Ronald McDonald House is our main focus. Ronald McDonald Various education support programs are provided by making good use of our
House is facility built adjacent to hospitals for seriously ill children and fami- hamburger restaurant business, designed for children s growth stage from
lies who live far away from the hospital. All the donations made at our restau- primary school, junior high school and high school.
rants are sent to Ronald McDonald House Charities Japan. Also, McHappy
Day and other events are implemented to promote charity support. Food education support
http://www.mcdonalds.co.jp/company/community/donald/ Food education support program is implemented for children to learn the fun
of eating and acquire correct knowledge and habits on foods.
http://www.mcdonalds.co.jp/company/community/ne_mc_support/
Ronald McDonald House Japan HP
http://www.dmhcj.or.jp
Career education support
McDonald s is a people business, which mean we have the means to develop
people. At our nationwide restaurants, we provide learning grounds that take
advantage of our approach and at the same time, support the education and
growth of children in the community.
http://www.mcdonalds.co.jp/company/community/mc_discovery/
Community Social contribution activities
McDonald s is engaging in social contribution activities for healthy
growth of children.
http://www.mcdonalds.co.jp/company/community/
CSR Report 2018 13Community
Sports support Community contribution
In sport, we focus on little league and youth football. In addition to Close to communities , McDonald s proactively engages in programs that contributes to
sponsoring tournaments, we engage in team build-up events at local local residents such as cleaning and crime-prevention programs to create a safe place with
McDonald s restaurants, give-away original baseball and football peace of mind. http://www.mcdonalds.co.jp/company/community/community_relations/
notebooks to promote healthy growth of children s heart and body.
Takamadonomiya Cup Safety Whistles Child rearing support
All-Japan Rubber McDonald s support the Child Rearing Support
We work with local education board and police
Baseball McDonald s to distribute safety whistles to new graders, con- Passport program , promoted by both the Jap-
Tournament tributing to the local crime prevention and traffic anese government and local municpals. Cheese
Known as the Koshien of elementary safety measures. In 2018, we revamped this Burger Happy Meal Set is offered at a special
school , this is the biggest tournament for whistle by adding a reflector feature to support price whenever the Child Rearing Support
schoolchildren who are part of the 12,000 traffic safety. Passport , issued by individual prefectures, is
baseball teams in Japan. McDonald s Ja- presented upon ordering.
pan, the special sponsorship for this event,
has been playing this role for over 30 years. #110 House for Children
http://www.mcdonalds.co.jp/company/com-
- a place of safe haven - Hello Ronald Program
munity/sport/mcd_tournament/
To protect our children in local communities, we McDonald s implements Hello Ronald! program
promote #110 House for Children , where they can throughout Japan to share rules and manners
freely run into McDonald s restaurants for safety in that children need to learn in their daily life.
case of danger or problems. Also, we ve prepared
#110 Child instruction book to learn the program
at home with parents.
Cleaning patrol
Our nationwide restaurants are engaged in
cleaning patrol to clean-up local communities.
Also, they proactively participate in other clean-
ing events promoted by local municipals and
groups, working together with the community in
making appealing towns.
JFA Japan U-12
Football Championship
JFA Japan U-12 Football Championship is the largest compe-
tition event for primary school students that target the Japan
Football Association Class-4 Team, which consists of players
under 12 years of age. McDonald s Japan has been sponsoring
this event from 2011.
http://www.mcdonalds.co.jp/company/community/sport/football/
CSR Report 2018 14Planet
Waste measures and environmental conservation
Knowing that the basics for waste measures is to contain waste , we are working on improving the restaurant
operation system and review our foods to reduce impact to the environment.
Environmental
Waste amount in 2018 Conservation
Company-wide food and packages waste amount Environment certification update
Company-wide Foods Papers Plastics Wrappings and others As of the end of 2018, paper packgings for
135,600 46,400 34,600 5,400 49,200
tons tons tons tons tons
customer use are near 100% FSC certified.
As of the end of 2018, palm oil for fry use
are RSPO certified and tea bags are Rain
+6.8% YoY +10.0% YoY +4.8% YoY +1.9% YoY +6.3% YoY Forest Alliance certified.
Foods and packaging wastes per customer
Company-wide Foods Papers Plastics Wrappings and others
96.2
per person
g 32.9
per person
g 24.5
per person
g 3.8
per person
g 34.9
per person
g
+4.8% YoY 0.4% YoY 2.6% YoY +2.0% YoY
+2.4% YoY +
FSC N002365
CSR Report 2018 15Energy measures and restaurant environment Planet
Considering global warming and climate change, energy management is a serious issue. Based on the environment
philosophy of act with the earth in mind , McDonald s promotes facilities and investment that ensures energy man-
agement and efficiency to avoid wasteful use of energy.
Restaurant
environment
In order to provide customers with a
comfortable and relaxing store envi-
Energy usage in 2018 ronment, McDonald's is implementing
fine-tuned air conditioning management
Nationwide energy usage per type in line with seating arrangement. In
addition, from the viewpoint of health
Electricity Gas Water considerations, we banned smoking on a
654.2
million kWh/yr
32.0
million m3/yr
4.734
million tons/yr
system-wide scale from August 2014.
Our restaurants care for the health of
both our customers and our staff.
1.1% YoY
- -7.0% YoY - 13.5% YoY http://www.mcd-holdings.co.jp/news/2014/re-
lease-140815a.html
Energy usage per 1,000 customers per type
Electricity Gas Water
463.9 kWh
per 1,000 customers
22.7 m3
per 1,000 customers
34,000 tons
per 1,000 customers
- 5.1
% YoY - 10.6 % YoY 15.0
- % YoY
Overall energy usage
Crude oil equivalent Crude oil equivalent Greenhouse gas
emissions
206,784 0.2493
per year
kl liter
/ 1,000 cash register count
48,569 t-CO2
/ 100 million cash register
- 2.3% YoY - 6.2% YoY - 13.3 % YoY
CSR Report 2018 16McDonald s & SDGs
S ustainable food Sustainable food Supporting
Ronald Education support Diversity & inclu- Environmental
sourcing sourcing McDonald House C rime prevention / sion protection through
R estaurant environment safety classes obtaining certifica-
total ban on all our restaurants
Sports support
tions
Energy measures P eople business Waste measures
P eople business Supporting Ronald
Packaging and recycling
Toy recycle McDonald House S ustainable food
Local contribution sourcing
Packaging and recycling Made For You
E nergy measures Sustainable food
Sustainable food
C orporate gover- Partnership with
P ackaging and recycling sourcing sourcing nance all stakeholders
Sustainable food Packaging and Packaging and Scale for Good
sourcing recycling recycling
CSR Report 2018 17Third party testimonials
On March 2019, McDonald s setup the three focused pillars to continue to engage
in achieving a sustainable society backed by SDGs, in addition to actions that the
company has been implementing. The report is easy to follow and I do recognize
the behind-the-scene efforts to reach this stage, which would ve been enormous
indeed.
FSC® Japan is aiming for a sustainable forest management. In this regard, paper
packaging at McDonald s restaurants are near 100% FSC certified as of the end of
2018. This alone is an outstanding achievement.
In the light of relationship between McDonald's and SDGs in Japan , this would
contribute to the 12. Responsible making and use and 15. Protecting the rich- Eishi Maezawa
ness of the land as well as achieving targets relating to poverty, hunger, gender Executive Director,
equality, safe water, clean energy, work environment, climate change as well as FSC®Japan
peace and fairness.
https://jp.fsc.org/jp-jp
As a restaurant company, I look forward to seeing more people becoming aware of
this particular restaurant company using certified papers in consideration of the
future of the forest. In addition, I expect that they visit the restaurants to raise aware-
ness towards global environment.
CSR Report 2018 18You can also read
