The north in focus hansepferd.de - Hamburg Messe
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The north
in focus
hansepferd.de Das Messe-Erlebnis
rund ums Pferd
Meet 50,000 eager-to-buy customers From 24 to 26 April 2020, the 18th HansePferd Hamburg expo The extensive range of exhibitors is complemented by an attractive is taking place at Hamburg Messe. As an exhibitor, it’s a perfect supporting programme that draws in additional visitors. Another chance for you to meet around 50,000 interested, eager-to-buy powerful visitor magnet are the demonstration areas/forums visitors in person. Some of the benefits: integrated into almost all exhibition halls. Make direct sales Acquire new customers Cultivate customer relationships hansepferd.de
Finding you couldn’t be easier
Das Messe-Erlebnis
rund ums Pferd
22.–24. April 2016
Our state-of-the-art exhibition halls are clearly organised into areas for
10 – 19 Uhr · hansepferd.de
TV Tower different categories, making it easier for visitors to navigate.
latz
Sternschanze
ssep
A3 A4
Me
Central Entrance
Categories
Park Planten un Blomen Equestrian supplies Halls B1– B5
A2 A1
B1 St
.P Training Hall B1
et
Ground Floor
er
sb Dammtor
ur
Lagerstr.
ge
rS Riding holidays Hall B3
B2 tr.
CCH – Congress Center Hamburg
Ground Floor
Premium equestrian supplies Hall B4
B3
Ground Floor
B7 East Entrance Icelandic village Hall B5
B4
Ground Floor
Western & horsemanship Hall B5
Karolinenstr.
B5
Health & feed Hall B5
höfe
n Horsekeeping & transport Hall B6
irch
B6 den K
Bei
Stephansplatz
Breeding & horse breeds Hall B6
Messehallen
is
ac
gl
Grand show hall Hall B7
en
lst
Ho
South Entrance
July 2018. Subject to changes.
Why exhibiting at
HansePferd is a sure-fire
recipe for success
High exhibitor and visitor numbers
Active equestrians and horse owners
Eager-to-buy visitors = strong sales
Strongly rated by exhibitors and visitors
HansePferd enjoys a very good image among visitors
Rated “Good” or “Very good” by exhibitors and visitors
Exhibitors and visitors are very likely to recommend it to others
Exhibitors reach their key target groups
High-quality programme attracts interested visitors
Demonstrations and presentations in almost every exhibition hall
GalaShow – two for one: 90 % of people who attend the show visit
the expo beforehand – meaning more potential customers for you
hansepferd.de
Strong potential for you in the north
Das Messe-Erlebnis
rund ums Pferd
22.–24. April 2016
10 – 19 Uhr · hansepferd.de
Over a third of visitors only go
to HansePferd Hamburg and not to
any other equestrian expos.
Schleswig-Holstein
45 %
Other
federal states
Lower Saxony
10 %
+ Bremen Hamburg
22 % 23 %
Source: 2018 visitors’ survey
Rising popularity
among exhibitors and visitors
HansePferd attracts around 50,000 visitors, thanks to the diverse range of
exhibitors – over 450 from 13 different countries. And those numbers are
steadily rising!
Exhibitors Total area in sq. m 49,887
2016 454 47,556
46,762
2018 480
2014 2016 2018
hansepferd.de Figures are FKM-certified
Previous exhibitors were
impressed Das Messe-Erlebnis
rund ums Pferd
22.–24. April 2016
10 – 19 Uhr · hansepferd.de
82 % of exhibitors would recommend HansePferd Hamburg
to others. So you should be there, too.
Definitely/probably
82 %
15 % Possibly
3%
No recommendation
Enjoy direct contact with
customers
Alongside the many young horse fans, 64 % of HansePferd Hamburg
visitors are over 20 years of age.
Aged 20 or under 36 %
21–30 28 %
31– 40 13 %
41–50 13 %
Over 50 10 %
hansepferd.de Source: 2018 visitors’ survey, figures are FKM-certified
Selling is simply a delight
Das Messe-Erlebnis
rund ums Pferd
22.–24. April 2016
HansePferd visitors mainly come to buy: around € 5.3 million 10 – 19 Uhr · hansepferd.de
in total sales were made at HansePferd 2018.
Yes, I bought
87 % or intend to buy
something
9%
Maybe
4%
No
Source: 2018 visitors’ survey
Our visitors are your
prospective customers
From the categories:
Hacking 68 %
Pleasure riding 59 %
Dressage 57 %
Groundwork 52 %
Showjumping 36 %
Eventing 18 %
Western riding 11 %
Icelandic horse riding 10 %
Driving 8%
hansepferd.de Multiple responses possible, source: 2018 visitors’ surveyPerfect conditions for
doing a roaring trade
Equestrians and horse owners spend a lot on their horses.
Over 30,000 HansePferd visitors are horse owners.
67 %
of them
horse owners
90 % active
equestrians
10 %
Source: 2018 visitors’ surveyMake our fans into your fans
Visitors love HansePferd. Your business
could benefit from this positive
attitude, too. Very good
shopping
opportunities
Very good
source of
information Each around
85 %
A great way to
Offers high-quality experience the
products world of horses
hansepferd.de Source: 2018 visitors’ surveyDream result
among exhibitors and visitors Das Messe-Erlebnis
rund ums Pferd
22.–24. April 2016
10 – 19 Uhr · hansepferd.de
96 % of exhibitors said they reached 94 % of visitors rated HansePferd
their key target groups. “Very good” or “Good”.
Yes Very good
or Good
96 % 94 %
5%
Average
4% 1 % poor
No
Source: 2018 visitors’ and exhibitors’ surveyPromoting your success! With attention-grabbing advertising, including: Extensive postering in Hamburg, Schleswig-Holstein and Lower Saxony Social media campaign on Facebook and Instagram, featuring well-known bloggers Precisely targeted online campaigns Half a million leaflets distributed via selected partners Radio ads on all leading North German stations Print ads in national trade magazines and in North German newspapers and weeklies hansepferd.de
Our team working for your success
Das Messe-Erlebnis
rund ums Pferd
22.–24. April 2016
10 – 19 Uhr · hansepferd.de
ORGANISER
· Project management
· Strategy and planning
· Sales and marketing
SPONSOR CO-SPONSOR
General advice Support with horse/breed
GalaShow Competitions Advice on breeding
on horse care presentationContact
Das Messe-Erlebnis
rund ums Pferd
22.–24. April 2016
10 – 19 Uhr · hansepferd.de
ANDREAS KÖNIG SONJA TEGTMEYER OLGA LEHNERT
Sales Manager Project Director Project Manager
Phone: +49 40 3569-2392 Phone: +49 40 3569-2114
andreas.koenig@hamburg-messe.de olga.lehnert@hamburg-messe.de
Hamburg Messe und Congress GmbH · Messeplatz 1 · 20357 Hamburg · Germany · Phone: +49 40 3569-2114
Fax: +49 40 3569-2159 · Email: hansepferd@hamburg-messe.de · hansepferd.deYou can also read
