SXSW EDU 2022 Social Media Package Guidelines
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SXSW EDU 2022 Social Media
Package Guidelines
WHAT IS A SOCIAL MEDIA PACKAGE?
Industry leaders and registrants follow our social media channels leading up to, during, and after SXSW EDU.
Increase awareness of your SXSW EDU event, release, product, or company with a SXSW EDU 2022 Social Media
Package. Packages cost $6,000 and include co-branded tweets on the official SXSW EDU Twitter and a blog post on
sxswedu.com/news.
SXSW TWITTER BY THE NUMBERS
• 35,000+ followers
• Majority of followers are ages 25-34
• Audience is 33% male and 67% female
TYPES OF PROMOTIONS
(See timeline graphic for suggested timeframe)
• Pre-SXSW EDU Promo: Promotion intended to be fully delivered prior to SXSW EDU
• Event Promo / Launch / Release / Premiere: Promote your film premiere, album release, product launch,
etc. to a wider audience
• Brand Awareness / Product Promo: Promote your brand, film, album, or new product during and after
SXSW EDU
• Recap / Replay / Encore: Promote content to a targeted audience after SXSW EDU ends
CONTENT TIPS
DEFINE YOUR AUDIENCE
Every year, SXSW EDU attracts a diverse group of attendees, ranging from education and creative industry
professionals, to technology leaders and venture capitalists. Crafting content with a particular segment of our
audience in mind can help cut through the noise and reach the attendees who would be most interested in your
product, service, or organization.
KEEP IT RELEVANT TO SXSW
Professionals from all walks of life attend SXSW EDU to learn, network, and have unforgettable experiences. The most
successful content usually ties into event programming, or enhances the attendee experience of SXSW EDU in some way.
BE CREATIVE!
SXSW EDU attendees have come to expect the unexpected. Creative, visually dynamic, and interesting content that
quickly grabs people’s interest tends to perform best.
EXAMPLES OF QUALITY CONTENT
CREATIVE REVIEW
Our Brand & Marketing team has worked tirelessly to build long-term, mutually-beneficial relationships with our social
media partners that give us early access to new tools, insights, and optimization strategies that can improve the
results we provide to our clients. Thus, all creative MUST meet Twitter’s social media platform policies, and is
subject to final review and curatorial edits by our team as needed to fit the SXSW brand voice.
POLICIES & RESTRICTED CONTENT
All content promoted by SXSW MUST follow all Twitter content policies. Please review Twitter’s policies before crafting
your content: https://help.twitter.com/en/rules-and-policies
The following categories of content are subject to review and must follow all applicable laws:
• Content related to social issues requires advance review and language approval
• Alcohol (21+ targeting only)
• Wellness and cosmetic procedures
• Sexual and reproductive health
• Dating
• Online gaming
• Subscription, financial, and insurance services
The following categories of content are NOT permitted under any circumstances:
• Promotion of any type of drug use or addiction services, including recreational and medicinal cannabis,
prescription and OTC medications, tobacco, and related items
• Exploitation of sensitive political issues, and endorsement of specific political candidates, parties, positions,
or policies
• Cryptocurrencies, initial coin offerings, or financial offerings that could be deemed deceptive
• Gambling, sweepstakes, payday loans, paycheck advances, bail bonds
• Discriminatory practices, or content implying personal attributes or characteristics
• Violent, inflammatory, profane, sensational, or misleading content
• Sexually explicit or adult-themed content
• “Before-and-after” health-related promotions
• Weapons, ammunition, or explosives
• Multi-level marketing
KEY DATES & DEADLINES
FEB 14:
Submit your content early to receive editorial Content due to receive editorial feedback
suggestions from the SXSW Brand & Marketing
team on your copy and creative assets. FEB 21:
Editorial feedback & suggested changes sent to client
All copy and artwork must be submitted at least FEB 28:
two weeks prior to scheduled publishing time. Client submits verified changes/feedback
Failure to do so may result in delay or omission of
the blog post. MARCH 1:
Pre-produced content due for final review
If you choose to deliver on-site capture content 48 hours prior to post(s):
during SXSW EDU 2022, backup creative must be Final deadline for on-site capture content
provided by March 1.
DELIVERABLE SPECIFICATIONS
BLOG STYLE
• Copy should not exceed 200 words.
• Wording should be light and conversational in tone. Content should not read like a formal press release or
advertisement. Refer to posts on sxswedu.com/news for examples of the SXSW EDU voice.
• Refrain from using the first person.
• Bylines will not be included. The bottom of the post will include Content provided by Company Name.
BLOG SUBJECT MATTER
• The blog’s subject matter should always highlight your company’s official involvement at SXSW EDU. The most
effective social media packages have relevant information for the SXSW EDU audience/attendee.
• The blog title should be around 70 characters long for ideal SEO performance.
• Links can be included in the blog post, but no more than 5.
• Video embeds from hosted platforms (YouTube, Vimeo, Facebook) may be submitted.
» SXSW approval is needed for all video assets.
» Raw files are not accepted• Topics to consider when crafting your blog:
» How has your participation in SXSW EDU impacted your business?
» What does the future of your company look like?
» What community or social justice projects is your company passionate about?
» In what ways has your company used ingenuity and creative solutions?
» Are there any projects or products your company produces that may seem unexpected to the
average consumer?
TWEET CONTENT
• Tweet will link to the original blog post and will be published on the same day.
• Please remember to include tweet copy when sending in content:
» Copy that does not exceed 256 characters if a link is included
» Copy that does not exceed 280 characters if a link is not included (not recommended)
• Content should mirror the blog’s subject matter.
• If you want your company’s Twitter account tagged or a specific hashtag, include it in the provided tweet copy
with the appropriate @ and # symbols (up to 10 handles can be tagged in a photo or video and will not take up
any characters).
IMAGES
• Please submit a 16:9 ratio high-resolution photo cropped at 1440x810.
• Logos may be used for the blog’s image; however, it is highly recommended to use a photo or another engaging
visual instead.
VIDEO
• Tweets may include a video in place of an image. If you choose to use a video, please submit a video file with the
following specifications:
» Less than 15MB in size
» .mp4 file format only
» Duration should be no longer than 140 seconds
» Dimensions between 32x32 and 1280x1024
» Aspect ratio between 1:3 and 3:1
THIRD PARTIES AND RIGHTS CLEARANCES
• Please keep in mind that SXSW is relying on the client to obtain any necessary rights and permissions for
any third-party content that the client uses. This includes any music, artwork, video or other clips that are
not owned by the client. If you aren’t able to obtain these rights, please do not include third-party content in
your materials.
• Any mentions of third parties need to be approved by SXSW. If the third party is not a client of SXSW or
SXSW EDU, the mention should be removed.You can also read
