MEDIA KIT DIGITAL 2017 - Vogue
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA KIT
DIGITAL
2017
1
TABLE OF CONTENTS
• VOGUE DIGITAL…………….3 • RATE CARDS………………...21
• Brand Profile…...…………………4 • Standard Formats ……………......22
• Reach…………………………..….5 • Premium Ad Package……....……23
• Audience…...…………………..….8 • Special Formats ………..………..24
• AD FORMATS………………..10 • Video…………………………….25
• Standard Formats……….………..11 • EDITORIAL CALENDAR.26
• Premium Ad Package…...……….12 • CONTACTS….......................….27
• Special Formats…...……………..14
• Video…………………………….17
• BLOG NETWORK…….....…18
• Partner Websites……...……….…19
• Advertising Formats…...………...20
2
VOGUE DIGITAL
3
B efore i t ’s i n F as hi on,
IT’S ON VOGUE.de
The VOGUE brand has played a leading role in the
global fashion world for years – even digitally:
VOGUE.de presents a multifaceted world of topics
in an innovative and classy way, with daily updates
and the highest level of brand sophistication.
VOGUE.de features stories about the culture of
fashion and knows how to combine them
with great visuality, exclusivity, passion
and leading digital know-how.
4
VOGUE IS REACH CHAMPION
NO.1 IN PRINT
AND DIGITAL
1,292,000(1) 600,000(2) 1,340,962(3) 6,876,790(3)
Reach Print Unique Users Total Visits Total PIs Total
45,000(4) 280,000(2) 538,041(3) 1,381,310(3)
Newsletter Subscribers Unique Users Mobile Visits Mobile PIs Mobile
310,562(5) 269,000(5) 179,000(5) 38,531(5)
Facebook Fans Twitter Followers Instagram Followers Tumblr Followers
Source: (1) AWA 2016, (2) AGOF digital facts 2017-01, single month of January, (3) IVW March 2017,
(4) Own measurement, (5) Social Media: 02.05.2017. Since 2013 VOGUE.de has been awarded the “Prime Site” seal of approval by VDZ.
03.05.2017 5
MOBILE PERFORMANCE
280,000
Mobile Unique Users (1)
538,041
Mobile Visits (2)
1,381,310
Mobile Page Impressions (2)
66% of unique users access
(3)
VOGUE.de via mobile devices
Source: (1) AGOF digital facts 2017-01, single month January, (2) IVW March 2017,
(3) Google Analytics 2016 (single month March).
6
SOCIAL MEDIA PERFORMANCE
310,562
Facebook Fans
269,000
Twitter Followers
179,000
Instagram Followers
Source: Social Media: 02.05.2017
7
VOGUE.DE USERS ARE
MOBILE
COSMOPOLITAN
QUALITY-CONSCIOUS
FASHION ENTHUSIASTIC
AFFLUENT
TREND-SETTING
8
THE VOGUE USERS EN DÉTAIL
74% 81%
of VOGUE.de users are women. of VOGUE.de users are willing to spend
money on quality.
75% 45%
of VOGUE.de users are 20-49 years old. of VOGUE.de users have a household net
income of € 3,000 and more.
51% 63%
of VOGUE.de users have got an A-level of VOGUE.de users are (very) interested
oder univeristy degree. in fashion.
69% 58%
of VOGUE.de users have a job. of VOGUE.de users are enthusiastic
about beauty.
Source: AGOF digital facts 2017-01 single month January
9
AD FORMATS
10STANDARD FORMATS
640 x 160 px
Superbanner (1,2)
Desktop
Skyscraper (1)
Desktop
Medium Rectangle (1,2) Mobile Medium
Desktop Rectangle (MMR) 4:1
(1) Available as expandable advertising format.
(2) Including distribution in blog network possible.
Superbanner, Medium Rectangle and Skyscraper form the advertising format Ad Bandle.
11PREMIUM AD PACKAGE
640 x 320 px
Billboard Ad (1,2)
Desktop
Halfpage Ad (1,2) Mobile Billboard Ad
Desktop (MBA) 2.1
(1) Available as expandable advertising format.
(2) Including distribution in blog network possible.
12PREMIUM AD PACKAGE
Mobile Gesture Ad
The gesture ad offers an innovative advertising space for placing your brand message to attract maximum attention. Up to five images can be included in a picture gallery
that presents the products with an all-round view. Every image can be linked to its own mobile landing page. Swiping creates an interactive user experience.
13SPECIAL FORMATS
Interstitial Wallpaper (1)
Fireplace Ad Sitebar Ad
(1) Available as expandable advertising format.
14SPECIAL FORMATS
Takeover Homepage Coloring
(Fireplace Ad + Billboard Ad) (1) (format shines through content)
Desktop Desktop
Fix placements
Price on request
(1) Alternatively, the following combinations: Halfpage Ad + Billboard Ad.
15SPECIAL FORMATS
Mobile Coloring
640 x 600 px
Mobile Coloring
Unrivalled on the German market –mobile coloring. The mobile
homepage color creates a lot of space for your brand message. It is
Fix placement available on all smartphones in a portrait or landscape format.
Price on request
Case: Hublot/ Bench.
16VIDEO
PreRoll
Multiscreen
InRead Desktop
View
The innovative InRead video format
creates unique brand presence within the
editorial content. The InRead Ad is a
InBoard multiscreen format and is delivered on all
Desktop devices (desktop, mobile, tablet). InRead MobileView
17BLOG NETWORK
18BLOG NETWORK
Partner Websites
T H I S I S J A N E WAY N E . C O M THENEWBLACK.COM
Fashion, Music & People. Portraits from the fashion industry, backstage K E R AT I L L . C O M
impressions, black-and-white photography. Illustrations from street
scenes to
Haute Couture.
SPRUCED.US
Style, beauty, design.
Products that
make life even more
beautiful.
SANDRASEMBURG.COM
STILINBERLIN.DE The best street styles of
The zeitgeist of the capital, inspiring the fashion cities.
places for food, fashion and art.
19BLOGNETZWERK
Partner Websites – Advertising Formats
Superbanner Medium Rectangle
Billboard Ad Halfpage Ad
20RATE CARDS
21RATE CARD 2017 (CPM in Euro)
Standard Formats
VOGUE.de Run of Blog Run of Condé
Advertising Formats Distribution Run of Site Network Nast Network
€ € €
Ad Bandle (UAP) (1) Desktop 50* - 30
Medium Rectangle Desktop 65* 55 45
Mobile Medium Rectangle 4:1 Mobile 65* - -
Medium Rectangle (2) Multiscreen 60* - -
Skyscraper (2) Desktop 55* - 35
Superbanner (2) Desktop 55* 45 35
Superbanner & Medium Rectangle 4:1 Multiscreen 55* - -
All prices plus VAT. The general terms and conditions of Condé Nast Verlag GmbH apply.
(1) Skyscraper, Superbanner, Medium Rectangle:
Advertising formats are delivered automatically according to the respective availability
of the placements.
(2) Available as expandable advertising format: CPM extra charge 10 €.
* Including distribution in blog network possible.
Condé Nast Network: VOGUE.de, GLAMOUR.de, GQ.de.
22RATE CARD 2017 (CPM in Euro)
Premium Ad Package
VOGUE.de Run of Blog Run of Condé
Advertising Formats Distribution Run of Site Network Nast Network
€ € €
Billboard Ad Desktop 90* 80 -
Mobile Billboard Ad 2:1 Mobile 75* - -
Billboard Ad & Mobile Billboard Ad 2:1 Multiscreen 77,5 - -
Halfpage Ad Desktop 80* 70 60
Sitebar Ad Desktop 85* - 60
Gesture Ad Mobile 85* - -
All prices plus VAT. The general terms and conditions of Condé Nast Verlag GmbH apply.
Expandable advertising formats on request: CPM extra charge 10 €.
* Including distribution in blog network possible.
Condé Nast Network: VOGUE.de, GLAMOUR.de, GQ.de.
23RATE CARD 2017 (CPM in Euro)
Special Formats
VOGUE.de Run of Blog Run of Condé
Advertising Formats Distribution Run of Site Network Nast Network
€ € €
Interstitial Desktop 115 - -
Fireplace Ad Desktop 90 - -
Wallpaper (1) Desktop 80 - 60
.
All prices plus VAT. The general terms and conditions of Condé Nast Verlag GmbH apply.
(1) Available as expandable advertising format: CPM extra charge 10 €.
Condé Nast Network: VOGUE.de, GLAMOUR.de, GQ.de.
24RATE CARD 2017 (CPM in Euro)
Video
VOGUE.de Run of Blog Run of Condé
Advertising Formats Distribution Run of Site Network Nast Network
€ € €
(1)
Pre-Roll bis 15 sec Multiscreen - - 100
(1)
Pre-Roll bis 30 sec Multiscreen - - 125
(1)
InBoard Desktop 100 - -
InRead Multiscreen 95 - 80
All prices plus VAT. The general terms and conditions of Condé Nast Verlag GmbH apply.
(1) Distribution on all devices (desktop, tablet, mobile)
Condé Nast Network: VOGUE.de, GLAMOUR.de, GQ.de.
25EDITORIAL CALENDAR 2017
Print & Digital
Issue Print Online
Berlin Fashion Week, Haute Couture
V01/ OSD 07.12.16 VOGUE Horoscope Horoscope
Detox
V02/ OSD 11.01.17 Golden Globes/ Berlinale/Valentine‘s Day
Oscars
V03/ OSD 08.02.17 Accessories Special
VOGUE Runway/International Fashion Shows
Business
V04/ OSD 08.03.17 VOGUE + VOGUE Business (Supplement)
Bikini Fit
V05/ OSD 05.04.17 Special Topic Special Topic
VOGUE Living
V06/ OSD 10.05.17 NEW: VOGUE + VOGUE Living (Supplement) Cannes
Wedding (all year round possible)
NEW: VOGUE Runway Issue Berlin Fashion Week, Haute Couture
V07/ OSD 07.06.17
(monothematic issue) Summer Essentials
Shopping-Special (with local & online focus)
V08/ OSD 12.07.17 NEW: VOGUE+ VOGUE Let‘s Shop! (Supplement)
Accessories (all year round possible)
Shopping Supplement for Fashion‘s Night Out
Fashion‘s Night Out
V09/ OSD 09.08.17 Accessories Special Fashion‘s Night Out Online
Traditional Costume Promotion
V10/ OSD 13.09.17 VOGUE + VOGUE Business (Supplement) Business
Watches & Jewellery Special Watches/ Jewellery/ Luxury
V11/ OSD 11.10.17
VOGUE + VOGUE Gourmet (Supplement) Gourmet
Christmas
V12/ OSD 08.11.17 Christmas
Gift recommendations
All the year round : World Trip, Business Insights, Travel recommendations, Gourmet, Fitness, Beauty (Trends), Hair, Street Style, Luxury, Accessories, Watches/ Jewellery and Wedding Specials.
Subject to change.
26CONTACTS
Condé Nast Verlag GmbH | Karlstraße 23 | 80333 Munich | Phone +49 (0)89 381 04 - 0 | Fax +49 (0)89 3 81 04 - 230
Publisher: Susanne Förg-Randazzo Sales Director: Sandra Zeitz - 816 / sandra.zeitz@condenast.de
Advertising Director: Andrea Latten - 276 / andrea.latten@condenast.de Leitung Advertising Service: Katrin Schubert - 369 / katrin.schubert@condenast.de
Sales Offices
Northern- and Eastern Germany/Berlin Zip Code 32, 33, 34, 48, 49, 59 North Rhine-Westphalia / Netherlands/Luxemburg Baden-Wuerttemberg
Condé Nast Office Stefanie Walkenhorst Condé Nast Office (apart from watches & jewellery)
Große Bleichen 12, 20354 Hamburg Heimkehrerweg 23a, 48153 Münster Am Wehrhahn 8, 40211 Düsseldorf Kai Frölich
T +49 (0)40 34 16 72 T +49 (0)2 51 97 20 51 27 T +49 (0)2 11 3 61 19 88 – 0 Mörikestraße 67, 70199 Stuttgart
F +49 (0)40 34 23 78 stefanie.walkenhorst.ext@condenast.de F +49 (0)2 11 3 61 19 88 -20 T +49 (0) 7119 666 65 25
vb.hamburg@condenast.de vb.duesseldorf@condenast.de F +49 (0) 171 971 53 52
kai.froehlich@condenast.de
Marion Fedder, marion.fedder@condenast.de Stefanie Walkenhorst -15/stefanie.walkenhorst.ext@condenast.de
Christiane Schlenger, christiane.schlenger@condenast.de Lina Holthausen -14 / lina.holthausen@condenast.de
Christiane Graeben (Dig.), christiane.graeben@condenast.de Benedikt Schulte -11 / benedikt.schulte@condenast.de
Corinna Heller (Digital) -13 / corinna.heller@condenast.de
Hesse/Rhineland-Palatinate/ Saarland Bavaria/ Austria/Great Britain/Scandinavia Italy France/Spain/Belgium/ Switzerland
Condé Nast Office Condé Nast Office Anna Clara Allesina (Fashion)
Kaiserhofstr. 16, 60313 Frankfurt Karlstr. 23, 80333 Munich Edizioni Condé Nast S. p. A. Nina Neuhaus
T +49 (0)69 920 39 93 – 14 T +49 (0)89 3 81 04 – 141 Corso Buenos Aires, 43 48 rue Henri Cloppet
F +49 (0)69 920 39 93 – 10 F +49 (0)89 3 81 04 – 222 I-20124 Mailand F-78110 Le Vésinet
vb.frankfurt@condenast.de vb.muenchen@condenast.de T +39 02 6 57 55 00 T +33 (0)1 43 36 33 84
F +39 02 6 59 85 65 F +33 (0)9 85 41 41 41
Dagmar Backes -11, dagmar.backes@condenast.de Katja M. Ziemann -117, katja.ziemann@condenast.de a.allesina@condenast.it nina.neuhaus@condenast.de
Kristina Druskus -12, kristina.druskus@condenast.de Jan Kruse -410, jan.kruse@condenast.de
Michael Meyer (Dig.) -394, michael.mayer@condenast.de
Switzerland (apart from Fashion)/ Turkey USA
Baden-Württemberg (watches/jewellery) Levent Arin Alessandro Cremona
Christian Keller Muradiye Bayir Sok. No: 18/4 125 Park avenue suite 2511
Route de Riboute, Roc de Cagalière Besiktas 34357 Istanbul, Türkei New York NY 20017
F-11220 Lagrasse T +90 532 261 43 43 T 001 212 38 08 23 6
T +33 (0)468 49 28 37 arin@condenast.com alessandro_cremona@condenast.com
Mobil +49 (0)162 201 501 3
christian@kellermedia.eu
27You can also read
