Supporting Singapore's design sector through COVID-19 - Jacks Yeo Deputy Executive Director, DesignSingapore Council
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Supporting Singapore’s design sector through COVID-19 Jacks Yeo Deputy Executive Director, DesignSingapore Council
Design in Singapore
DESIGNSINGAPORE COUNCIL
We are Singapore’s national agency for design and
part of the Singapore Economic Development Board,
a statutory board of the Ministry of Trade and
Industry.
Design 2025 Masterplan
Our vision is for Singapore to be an innovation-driven economy
and a loveable city by Design by 2025
Our mission is to:
- Develop the design sector
- Help Singapore use design for innovation & growth
- Make life better through design
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DesignSingapore Council
SUPPORTING A ROBUST DESIGN ECOSYSTEM
Promote demand for
DEMAND design as strategy for
business growth and
effective approach for
solving societal problems
Develop Singapore
Design brand;
Nurture industry-
make emotional
BRAND TALENT ready transdisciplinary
connections locally
design talents; introduce
and globally
design sensibilities to
every Singaporean
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Government support measures for SMEs
DEALING WITH IMMEDIATE CHALLENGES
Managing cashflow issues Retaining talent
Tax and rent relief: 3-month Jobs Support Scheme: For a period of 10
deferment of corporate income months, firms can get up to 75% of the first
tax, 2-month rental waivers for $4,600 of a local worker’s monthly wages
tenants in govt properties, and subsidised. Over $4b has been paid out to
compulsory waivers of base rent 140,000 employers for ~1.9m local
for other properties. employees
Government-assisted loans: Sector-specific support
>1200 companies have taken up
loans totalling more than Support packages for hardest hit sectors like
$490m. The govt has also tourism, aviation, transport, and entertainment
increased its risk share of loans
from 80% to 90% to increase 6-month relief from contractual obligations
credit access for firms. like non-residential leases, construction/
supply, events, and tourism-related contracts
More information on support for businesses in Singapore: Link
Government support measures for SMEs
PREPARING FOR GROWTH
Deepening capabilities Attracting & developing talent
E-Commerce Package: Cost Enhanced training support: Up to 90% course fee
and manpower support for subsidy for hard-hit sectors, and 90% (up to $10) of
local retailers to work with hourly basic salary supported for absentee payroll rate
e-commerce platforms to to
diversify sales channels and SGUnited Jobs and Skills Package: Scaled up capacity
revenue streams of career conversion programmes in growth sectors;
and introduction of 80% co-funded traineeship
Start Digital Pack & Digital opportunities for recent and new graduates
Resilience Bonus:
Discounted basic digital Going further
solutions for new SMEs and
SMES new to using digital Enterprise Development Grant: Assist companies to
technology; and up to $10k upgrade, innovate or venture overseas by funding
adoption payouts for F&B qualifying project costs such as consultancy fees,
and retail businesses software and equipment, and manpower.
More information on support for businesses in Singapore: Link
Digital programming by DesignSingapore Council
BUILDING RESILIENCE IN THE INDUSTRY
Circular economy and A three-part series with
Digital programmes on sustainability consultant, Sann global branding expert
brand positioning, Carrière of So Now, and brand Hunter Tura, CEO &
experience expert, Jean Founder, Syndicate,
storytelling and brand looking at the urgency
Francois Thery of
origins presented in UltraSuperNew, joins business that branding holds to
address contemporary
June 2020 by the designer, Romina Choun of
issues.
strategic design consultancy
National Design Centre. Chemistry to talk about the do's
and don'ts of branding and
positioning during times of
crisis.
Industry-oriented
digital events produced
in partnership with
Images: Click on images for source
educational institutions,
industry associations
and design
consultancies.
A webinar exploring the interactions between buildings and the city A webinar co-presented with design consultant from
as ecological systems through questions of concept, planning, Curious People Solutions covering the importance of
design, technology, and experience. Organised in collaboration empathy for organisations and tools to deeply understand
with Future Cities Laboratory, ETH Zurich and the Singapore internal and external customers.
University of Technology and Design.
Initiatives by DesignSingapore Council
GROWING SECTOR CAPACITY AND CAPABILITY
For designers For design talent For SMEs
Good Design Research SkillsFuture Study Award for Design User Journey Mapping
This initiative helps designers The supports design and non-design This introductory scheme gives
Images: Click on images for source
and design enterprises in professionals in honing the right Small and Medium Enterprises
Singapore find their unique value skillsets in design and competencies to an overview to the practice of
proposition in designing for become a highly sought-after talent in improving customer experiences
impact through research and the industry. Additionally, on top of by better understanding how
experimentation, and a network courses offered by approved providers, their customers interact with
of knowledge partners. online learning courses are now also their products, services and
eligible for support. processes. Click for more info
SINGAPORE An innovation-driven economy, a loveable city by Design
Connect with us
www.designsingapore.org
designsingaporecouncil
designsingapore
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