Sports rights hit for six - July/August 2022 - Royal Television Society

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Sports rights hit for six - July/August 2022 - Royal Television Society
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Sports rights hit for six - July/August 2022 - Royal Television Society
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Sports rights hit for six - July/August 2022 - Royal Television Society
Journal of The Royal Television Society
                                                                                                                 July/August 2022 l Volume 59/7

    From the CEO
                     The power of sport                 The growing popularity of Formula 1,                         in which he outlines how the BFBS
                     to take us out of our-           once regarded as the preserve of pet-                          Academy is training ex-forces people
                     selves may be more               rol heads, is another screen sports                            for new civilian jobs in the media,
                     important than ever.             success story. This thrilling sport was                        such as production management.
                     Television’s role in             the subject of a fascinating joint RTS                            Another must-read is Shilpa Gana-
                     allowing us to watch             East/RTS Midlands event, which we                              tra’s report on a recent RTS event in
                     live sport wherever              report inside.                                                 which intimacy co-ordinator Vanessa
     we are is crucial to our enjoyment of              At Wimbledon, we’re seeing the next                          Coffey and actor Jessica Reynolds
     everything from football to Formula 1.           generation of talent emerge. New talent                        spoke eloquently of how this emerging
       As our cover story highlights, Indian          was very much to the fore at last                              role is making TV sets feel a lot more
     Premier League cricket’s recent inno-            month’s RTS Student Television                                 comfortable for those who are required
     vative TV and streaming rights deal              Awards, which were held in person for                          to film scenes of an intimate nature.
     demonstrates once again the value                the first time since 2019. There, we saw                          Do enjoy the rest of the summer,
     of premium sports rights. The IPL’s              a glimpse of the remarkable talent our                         even if you are not a sports fan!
     record-breaking, five-year £5.13bn deal          industry can draw on in the coming
     puts it among the world’s most valu-             years. Congratulations to all the win-
     able screen sports, ranking with the             ners and huge thanks to our brilliant
     NFL in the US and the English Premier            host, Yinka Bokinni.
     League in cost-per-match terms.                    Don’t miss Simon Bucks’ TV Diary,                            Theresa Wise

Contents
                                                                                                      Cover: Indian Premier League cricketer Pat Cummins (NDTV)

 5            Simon Bucks’ TV Diary
              Simon Bucks on keeping morale high in the UK’s armed
              forces and how the RTS’s journalism awards are evolving                 16              An offer too good to refuse?
                                                                                                      Kate Bulkley considers the impact that subscription
                                                                                                      streaming platform Paramount+ could have in a
                                                                                                      crowded UK market

 6
              Comfort Classic: The Thick of It
              Steve Clarke revels in the dog-eat-dog world of
              principle-free political advisors roving the dank
              undergrowth of power                                                    18              All things bleak and beautiful
                                                                                                      Steve Clarke charts the rise and rise of Welsh noir, crime
                                                                                                      stories that are giving global audiences a taste of the exotic

 7            Ear Candy: Unreal
              Unreal: A Critical History of Reality TV is an audio cure
              for both uncritical indulgence and haughty snobbery,
              discovers Harry Bennett
                                                                                      20              Our Friend in the North East
                                                                                                      Graeme Thompson hails the launch of North East Screen
                                                                                                      – and the room where it happened

 8            Working Lives: Executive producer
              Multitasking and delegating are critical to being a good
              executive producer. Emma Norton tells Matthew Bell
                                                                                      21              Cute but controlling
                                                                                                      Sky comedy-horror The Baby lays bare the pitfalls of
                                                                                                      motherhood. Shilpa Ganatra ducks behind the highchair

                                                                                      24
              she is still working on the delegating                                                  A safe place on set
                                                                                                      The RTS learns how intimacy co-ordinators are helping

10            Howzat!
              Recent deals have the potential to upend the global TV
                                                                                                      actors feel comfortable when they shoot TV sex scenes

              rights market for premium sport, says Ross Biddiscombe
                                                                                      26              Inside Bristol’s indie powerhouse
                                                                                                      Tim Dams talks to Grant Mansfield, founder of natural

12            Racing into pole position
              Formula 1 is bigger than ever. The RTS discovers what’s
                                                                                                      history specialist Plimsoll, recently bought by ITV

              driving its success
                                                                                      28              RTS Student Television Awards 2022
                                                                                                      Sponsored by Kinetic Content, the ceremony on 24 June

14            On the right path?
              Marcus Ryder assesses what progress the UK TV sector
              is making in implementing its diversity initiatives
                                                                                                      was hosted by Yinka Bokinni and the awards were
                                                                                                      presented by Theresa Wise

Editor                     News editor and writer   Production, design, advertising   Sub-editor                     RTS, 3 Dorset Rise   © Royal Television Society 2022
Steve Clarke               Matthew Bell             Gordon Jamieson                   Linda Coffey                   London EC4Y 8EN      The views expressed in Television
smclarke_333@hotmail.com   bell127@btinternet.com   gordon.jamieson.01@gmail.com      thelindacoffey@gmail.com       T: 020 7822 2810     are not necessarily those of the RTS.
                                                                                                                     W: www.rts.org.uk    Registered Charity 313 728

Television www.rts.org.uk July/August 2022                                                                                                                                  3
Sports rights hit for six - July/August 2022 - Royal Television Society
Sports rights hit for six - July/August 2022 - Royal Television Society
TV diary
    W
                                   hisper it,                                                   awards, and I hope that will attract
                                   but wars                                                     more new and diverse entrants.
                                   are good                                                       Another change is the introduction
                                   for busi-                                                    of a gong for political journalism. It’s
                                   ness at                                                      long overdue: political news routinely
                                   BFBS. Our                                                    dominates the agenda, but the cor-
                                   job as a                                                     respondents tend to be edged out of
    charity is to provide entertainment                                                         awards by the frontline warriors.
    and information to the military, espe-                                                      Now is their chance.
    cially those overseas. Although (offi-

                                                                                         BFBS
    cially) there are no UK boots on the                                                        ■ Exciting times at the BFBS Acad-
    ground in Ukraine, there are now                                                            emy, where we train ex-forces people
    several thousand nearby on Nato’s
    eastern flank, bordering Russia, and
                                                   Simon Bucks on                               for new civilian jobs in the media. Our
                                                                                                latest venture is a course in produc-
    more on their way.                          keeping morale high in                          tion management. It’s the ultimate
       Thanks to the generosity of the                                                          win-win: there is a serious dearth of
    broadcasters and rights owners, we          the UK’s armed forces                           production managers and production
    give them great TV plus radio,                and how the RTS’s                             co-ordinators in TV and film.
    e-newspapers and magazines.                                                                    People who have served in the
       A key device is the MiPlayer, devel-       journalism awards                             military have many of the skills and
    oped in-house. It cleverly converts
    satellite signals to live streams and
                                                     are evolving                               qualities for the job: they are good at
                                                                                                logistics, they are organised and
    catch-up delivered to the forces’ own                                                       resourceful, and work well in teams.
    phones, tablets, laptops and smart                                                             Our friends across the industry have
    TVs. It’s an internet-connected expe-       ■ As a CEO, you rarely get a credit on          helped develop the syllabus; the first
    rience without the internet, and an         a TV programme, so I was chuffed to             trainees start in September and will be
    amazing morale booster.                     executive produce a fascinating doc-            on the jobs market early next year.
                                                umentary, written and presented by
    ■ A sad phone call to tell me Sir           Stewart Purvis, another former (and             ■ For more than a decade, I cam-
    David Nicholas, the great ITN editor,       top) ITN boss. It’s a remarkable account        paigned, alongside colleagues from
    has died, aged 92. He was a remark-         of a “­psychological operations”                across the industry, to televise trials.
    able innovator, and television jour-        Spanish-­language radio station set up          The courts are a cornerstone of
    nalism owes him a colossal debt. His        by the Ministry of Defence during the           democracy, helping shape society, we
    proudest achievement was the cre-           Falklands conflict to demoralise the            argued, so the public had a right to
    ation of News at Ten: for many years        Argentinians. My Secret Falklands War is        see their workings on video.
    not just an appointment to view but         on our Forces News YouTube channel.                In 2020, the Government announced
    a household brand.                            Stewart spent eight years chasing             a small step: the televising of judges’
      David was also a mentor to many           down the story, and his enthusiasm              sentencing remarks in Crown courts
    of us. He once rang me after an espe-       for a gripping yarn is undimmed even            – but the glacial progress of change in
    cially challenging News at Ten and said     after half a century in the business.           the judiciary means we are still wait-
    in his quiet Welsh lilt: “I’ll never bol-                                                   ing for it to happen.
    lock you for something you’ve done          ■ The RTS Television Journalism                    In truth, this was always going to
    – only for something you haven’t            Awards, which I chair, are undoubt-             be a slow-burn revolution. It took
    done.” It was a good lesson: risk aver-     edly the gold-standard of high                  10 years to persuade the authorities
    sion doesn’t make for great TV.             quality. But it’s vital to give them a          to allow cameras into the Court of
      David always put the news ahead of        regular health check, so, with the              Appeal, plus nearly the same again to
    the money, resulting in regular rows        help of RTS colleagues and the neu-             achieve this further, modest conces-
    with his ITV paymasters. Eventually,        tral chairs, we have overhauled the             sion. So, I don’t expect the full Rum-
    the harsh economic realities of com-        criteria to keep them relevant.                 pole in my lifetime, or possibly ever.
    mercial television were too much, and         Online video journalism in all its
    he wisely quit while he was ahead.          forms is now cemented into the                  Simon Bucks is Chief Executive of BFBS.

Television www.rts.org.uk July/August 2022                                                                                                 5
Sports rights hit for six - July/August 2022 - Royal Television Society
COMFORT CLASSIC

                              The Thick of It
BBC

      A
                      rmando Iannucci, who                                                         four series, initially on BBC Four before
                      cut his creative teeth           Steve Clarke revels in                      promotion to BBC Two, this part-­
                      on such wondrous
                      radio fare as the news
                                                      the dog-eat-dog world                        improvised show delighted fans, thanks
                                                                                                   to a cast of fully realised characters,
                      lampoon On the Hour,           of principle-free political                   superb acting and a script that crackles
                                                                                                   and fizzes with so much energy that you
                      revealed recently that
      the inspiration for creating his era-­
                                                     advisors roving the dank                      could almost run the National Grid off it.
      defining political satire The Thick of It,      undergrowth of power                         Its shaky-camera, documentary style
      was the Iraq war. He was infuriated by                                                       adds to the feeling of verisimilitude.
      what he saw as Prime Minister Tony                                                              What started out as a manic, exple-
      Blair’s willingness to “twist the narra-       public could glean an idea of what            tive-laden satire on the Blair-Brown
      tive” in order to justify his support for      went on behind the closed doors off           years morphed into a mordant, exple-
      what many regarded as a woefully               the corridors of power in Whitehall and       tive-laden commentary on the Camer-
      ill-thought-through conflict.                  Millbank, where spin doctors, special         on-led coalition by the time of 2012’s
         Recently the subject of Radio 4’s           advisors (Spads) and their hapless            season 4, The Thick of It’s final bow.
      excellent This Cultural Life, he told inter-   accomplices practise their dark arts. “It’s      While we are on expletives – more
      viewer John Wilson that, like so many          not about showing a scandal. I want to        of which later – it is said that the show
      of us, he had – uncharacteristically –         know the dull stuff – what time does          holds the record for the number of
      taken to the streets in protest at the war.    a minister get in,” explained Iannucci.       “fucks” uttered in a single TV episode
         He said he didn’t want to write a             The result was The Thick of It, a comic     – averaging one every 12 seconds for
      polemic but to craft a comedy that gen-        masterpiece famously described by its         episode 7 of season 3, since you ask.
      uinely had something to say. The aim           creator as “Yes Minster meets The Larry          The comic monster at the apex of
      was to make a show from which the              Sanders Show”. Over seven years and           The Thick of It is, of course,

6
Sports rights hit for six - July/August 2022 - Royal Television Society
viper-mouthed Scottish spin-doctor-
                                                   Ear candy
  in-chief Malcolm Tucker, played to
  uptight perfection by Peter Capaldi.
    Iannucci, who also directed The
Thick of It, denied the character was
  modelled on Alastair Campbell, New
  Labour’s tormented communications
  maestro. Tucker was, according to his
  creator, based on Harvey Weinstein,
  whom Iannucci presumably encoun-
  tered when pitching what became the
  spin-off movie, In the Loop.
    For connoisseurs of bad language,
  Tucker’s ability to be jaw-droppingly
  profane borders on the Shakesperian.
  The internet is littered with such choice
  examples as Tucker dressing down an
  MP: “You’re so back-bench, you’ve
  actually fucking fallen off. You’re out by
  the fucking bins where I put you.” Or
  Tucker complaining about a minister:
  “He’s about as much use as a marzipan

                                                                              Unreal
  dildo.” And Tucker to a pair of rival
  advisors: “Laurel and fucking Hardy!
  Glad you could join us. Did you manage
  to get that piano up the stairs OK?”
    Researching The Thick of It, Iannucci          Love Island

                                                                                                                                                   ITV
was struck by how young the people

                                                 I
who inhabit this tawdry world are.
They had “no life experience” and                          ’ve started watching Love                  As a result, each episode stops off at
didn’t know “how to run a car, let                         Island this year but, for every          one of 10 stages between 2000 and the
alone a country”.                                          great water-cooler chat I’ve             present day. They begin with the talent
    This characteristic is personified in                  had about the previous night’s           show boom, epitomised by the likes of
Ollie Reeder (Chris Addison), a gauche                     drama, there’s been a nose               The X Factor, and the rise of influencer
and gawky Oxbridge-educated Spad                           turned up at the very mention            factories such as Love Island.
who inevitably takes over as head of                       of the show.                               Laced with recordings of reality TV’s
comms when Tucker meets his neme-                   I say this not simply to air my griev-          most glorious – and notorious –
sis in series 4.                                 ances but to recommend a defence                   moments, it makes for a fun listen.
    Rebecca Front is consistently                against such snobbery. Pandora Sykes                 At least at times.
­compelling as gaffe-prone MP Nicola             and Sirin Kale’s new 10-part podcast,                There are others when it is disturb-
 Murray, as, too, is a young and not yet         Unreal: A Critical History of Reality TV, makes   ing. Especially episode 3 on the early
 famous Joanna Scanlan, who plays                a thorough case for the genre’s cultural          2000s, when it’s clear that reality TV
 prudish press officer Terri Coverley.           significance, without turning a blind eye         tested the limits of the genre in pursuit
    It is sometimes suggested that today         to its shaky ethical foundations.                 of a fast buck, be it by depriving
 we need a satire like The Thick of It              Many would assume that Marcus                  ­people of sleep in Shattered, or asking
  more than ever, but when rules are             Bentley talked reality TV into existence           an adopted daughter to correctly pick
  regularly flouted by populist leaders,         in 2000 with those seminal words,                  out her biological father in a room full
  the satirist’s job becomes especially          “Day 1 in the Big Brother house”.                  of strangers in Who’s Your Daddy?
  challenging. Tellingly, Iannucci said on       Although that is their jumping-off point,            That we, the audience, continue to
  This Cultural Life that The Thick of It came   Sykes and Kale pinpoint the genre’s                lap up such dubious formats is not lost
 “from a golden time when there were             origins as 1948 with Candid Camera,                on Sykes and Kale. They confess to
 rules in politics”. What would Malcolm          which crossed the pond in 1960.                    any shows they regret enjoying. And
 Tucker make of Boris Johnson’s                     Their point is that our appreciation            they constantly challenge our own
 ­beleaguered administration? For once,          for the art of authenticity is nothing new,        viewing motives.
  would he be lost for expletives? n             although Big Brother clearly sparked an              It is a critical history to train critical
                                                 explosion of the genre from which                  viewers. n
The Thick of It is streamed on BritBox.          we’re still experiencing the fallout.              Harry Bennett

Television www.rts.org.uk July/August 2022                                                                                                               7
Sports rights hit for six - July/August 2022 - Royal Television Society
WORKING LIVES

                      Executive producer
          Conversations with Friends
    BBC

      Emma Norton’s TV debut as an                through the traditional TV route. There     Who do you work with closely on
      executive producer was on Normal            are plenty of different challenges in       a production?
      People, and she has followed it up with     television, but my film background is       The writers and directors, the execu-
      two more hits, RTÉ/BritBox comedy-­         an asset and I’m not shy about asking       tive producers, series producer, heads
      drama The Dry and a second helping of       lots of questions.                          of department and the script team.
      Sally Rooney for the BBC, Conversations
      with Friends.                               What was the first film you worked on?      What are the biggest challenges of
                                                  I script edited Lenny Abrahamson’s          the job?
      What does the job involve?                  What Richard Did shortly after moving       It’s a marathon – it takes a huge burst
      Executive producers, and there are          to Ireland to work for Element Pictures.    of energy to get a project up and run-
      usually more than one on a show, are        It was a particularly memorable             ning, and then you’ve got to sustain
      across everything: creative develop-        ­experience because my husband,             that energy. Through every stage to the
      ment; scripting; casting and crewing;        ­Malcolm Campbell, wrote the film.         very end, you have to maintain quality
      financing; the shoot; the edit; and mar-                                                and apply the same level of care. Last
      keting and publicity. Essentially, the      What was your first show as an              year, I had three TV shows in produc-
      role lasts for the lifespan of a project.   ­executive producer?                        tion, and two of them – The Dry and
                                                   Normal People, which was a huge but very   Conversations with Friends – are out now.
      Do you focus on any particular areas?        satisfying learning curve. Knowing a lot   The other is Shane Meadows’ first period
      On the projects I’ve executive               of the team so well from the start made    television drama, The Gallows Pole.
      ­produced so far, I’ve been heavily          the transition easier and meant that we       The work is undoubtedly intense
       involved in all the editorial work,         had a shorthand with each other.           and there are points when you wonder
       ­casting, creative decisions during the                                                if you have enough in the tank to keep
        shoot and post-production – the key       What makes a good executive                 going. It’s hard work but, on the plus
        story-­engine areas of a TV show.         producer?                                   side, it’s never boring.
                                                  Having confidence in your own taste
      How did you become an executive             and, given that so many things are          What’s a typical working day like?
      producer?                                   going on at once, the ability to multi-     It depends what stage we are at on
      I came to the role via development;         task and delegate. I’m still working on     a production. Like a lot of people, I’ve
      primarily working in film, rather than      being a good delegator.                     been working at home for the past

8
Sports rights hit for six - July/August 2022 - Royal Television Society
‘THE VARIETY IS
                                                                                                    THE BEST [PART
                                                                                                    OF THE JOB]; THE
                                                                                                   SCALE OF THE JOB
                                                                                                     IS THE WORST’

                                                                                                   I left university, but I always liked
                                                                                                   reading and was always able to
                                                                                                   immerse myself deeply in stories –
                                                                                                   I’ve monetised that.

                                                                                                   Could you have become a writer?
                                                                                                   You need to know your skills and
                                                                                                   ­limitations – I’m good at reacting to
                                                                                                    writing and finessing it; I’m not a
                                                                                         BritBox

                                                                                                    writer. Be honest with yourself about
                                                                             The Dry
                                                                                                    your strengths and weaknesses. This
                                                                                                    industry is hard and you have to
couple of years: I’m only just coming        Is there a difference between executive                work to your strengths. My first job
back into the office now. At the             producing a TV programme and a film?                   was as an agent’s assistant. I was fired
moment, I’m developing new projects          The time frame is hugely different.                    – I wasn’t suited to it.
so there are a lot of script meetings,       With [the Roddy Doyle-penned and
lots of reading, deals to make and           Paddy Breathnach-directed] low-                       Which show are you most proud
­talent searches – and a lot of emails.      budget film Rosie, it was four weeks                  of producing?
                                             of intense work on set and a relatively               That’s like asking, “Who is your
What do you bring to work with you?          fast development period before that.                  favourite child?” But, if I had to pick
An iPad and pen; a KeepCup because           Conversations with Friends for TV was at              one thing, it would be The Dry by
I need a lot of coffee; a notebook; and      least two solid years of intensity.                   Nancy Harris. It took a long time to get
two phones – one work, one personal.                                                               it off the ground. Getting an original
I try to keep the two separate.              Have you had to learn a lot about                     series funded is not an easy task. I’ve
                                             finance?                                              loved working on all my other projects,
What are the best and worst parts of         That certainly wasn’t my background,                  but this one succeeded against the
the job?                                     and I’m lucky that Element Pictures                   odds and I’m really proud of that.
The variety is the best; the scale of the    has a great business affairs team.
job is the worst – they’re essentially       ­Personally, working in development                   What TV series or genre would you
two sides of the same coin.                   taught me about budgeting and fund-                  love to work on?
                                              ing. At Element, Andrew Lowe has a                   I’ve done a lot of character-based work
How has the TV and film industry              creative input but he does more on the               recently, where plot is less prominent.
changed since you started?                    financing, which is his area of exper-               When I watched Mare of Easttown, I was
The desire for content has increased so       tise; Ed Guiney spans both sides; and                just so hooked – it has a big crime plot
rapidly and the intensity of production       I probably do more on the creative side.             as well as great character arcs. I grew up
has risen to meet that. Element Pictures                                                           watching Taggart, Cracker and Morse, and
works across television and film,            What advice would you give to                         reading loads of Agatha Christie – so I’d
simultaneously creating things for very      ­someone wanting to work towards                      love to work on something like that. n
different markets. Initially, my career       becoming an executive producer?
was very focused on film and now it’s         Use your interests and enthusiasms to                Emma Norton was interviewed by
both. It’s exciting.                          guide you. I had no career plan when                 ­Matthew Bell.

Television www.rts.org.uk July/August 2022                                                                                                      9
Sports rights hit for six - July/August 2022 - Royal Television Society
The operational merger of BT Sport
                                                                                                     with WBD’s Eurosport will, for the time
                                                                                                     being, maintain the existing brands and
                                                                                                     customer offerings. The telco, having
                                                                                                     spent an estimated £890m on sports
                                                                                                     rights in 2021 alone, and having
                                                                                                     cemented its position as the UK’s num-
                                                                                                   ber one broadband provider by using
                                                                                                   live sport as bait, must now find ways to
                                                                                                   work with WBD, which will take on the
                                                                                                   day-to-day running of the joint venture.
                                                                                                        With UK sports fans increasingly
                                                                                                   happy to watch their favourite sport on
                                                                                                   streaming services, the ground is shift-
                                                                                                   ing in the traditional UK pay-TV busi-
                                                                                                   ness. Specialist sports apps are readily
                                                                                                   available, but a central question is
                                                                                                   whether or not the cost of UK live
                                                                                                   sports rights will rise again.
                                                                                                        While Mike Darcey, media consultant
                                                                                                   and former chief operating officer at
                                                                                                   Sky, believes the newly merged operator
                                                                                                   will make bidding for rights such as the
                                                                                                   English Premier League trickier, there
                                                                                                   is potential to bring down costs.
                                                                                                        “Going for more rights will be com-
                                                                                                   plicated with the joint venture in place,
                                                                                                   because BT will not want to fund such
                                                                                                   a move, and it will be difficult for WBD
                                                                                                   to pursue this unilaterally,” he says. “If
                                                                                                   WBD ever exercises its buyout [option]
                                                                   Delhi Capitals captain          on the joint venture, then perhaps [we
                                                                   Rishabh Pant playing            could see] a further push. The question
                                                                         against Mumbai            is: how strong does WBD thinks its
                                                                    Indians in the Indian
                                                                                                   sports offering needs to be to fulfil its
                                                                                            NDTV

                                                                         Premier League
                                                                                                   broader strategic objective?”

            Howzat!
                                                                                                        Tim Westcott, senior principal
                                                                                                   ­analyst for digital content and
                                                                                                    ­channels at Omdia, believes that, with
                                                                                                     WBD at the helm, BT’s “loss leader”
                                                                                                     approach to new broadband subscrib-
                                                                                                     ers is unlikely to continue. He notes:
                                                                                                     “BT reported an operating loss of
                                                                                                     £287m in the last financial year.
                                                                                                     Despite long-term carriage agreements
         Recent deals have the potential to upend the                                                with BT and Sky, the new owners may
                                                                                                     need to curb sports rights costs to
          global TV rights market for premium sport.                                                 bring the joint venture into profit.”
                                                                                                        It has been clear since last spring
               Ross Biddiscombe investigates                                                         that BT has wanted to focus on its

     R
                                                                                                     £12bn rollout of full-fibre broadband
                      ecent events in the           BT’s deal with WBD also has impli-               and on a new 5G mobile network, but
                      sports rights industry     cations for Amazon and other digital                questions around content remain
                      will both reinvigorate     platform behemoths that are poised to               because its contracts for the Premier
                      and reset the battle for   increase their live sports content.                 League and European football run until
                      live TV sport in the UK       On top of this, in June, the sale of             2025 and 2024, respectively.
                      and beyond.                Indian Premier League (IPL) cricket                    Jack Genovese, research manager for
       The 50:50 joint venture between BT        rights broke a 20-year-old pattern for              sports at Ampere Analysis, believes any
     and Warner Bros Discovery (WBD),            such auctions. Some matches were sold               changes in the sports rights market
     agreed in May, will have ramifications      “exclusively” to two different domestic             will probably be slow to emerge: “All
     for all the major rights holders. These     bidders – one broadcasting terrestrially            major sports rights are currently
     include the dominant live sports broad-     and the other digitally. Analysts now               locked into pre-existing deals in the
     caster, Sky, which continues to have its    wonder if this style of rights selling              UK until 2024. The lack of tier-one
     own sports partnerships with WBD.           could become a worldwide trend.                     sports rights in WBD/Eurosport’s

10
portfolio [with the exception of the          prices get too silly. But if it thinks it                five years, cricket became the world’s
Paris Olympics in 2024] suggests that         can maintain that position at lower                      second-most-expensive TV sport –
the impact on subscriptions is going to       cost, then it will try to do so.”                        but what was more shocking was that
be relatively contained.”                        Omdia’s Westcott points out that Sky                  the Indian domestic deals broke the
  Ampere estimates that Discovery             in Italy and Canal+ in France have                       tacit agreement over exclusivity.
represented only about 1% of the total        already faced up to the loss of league                      Darcey explains: “The IPL has done
spend on sports rights in the UK in           football “without suffering too much”.                   precisely what the Premier League
2021; BT accounted for about 25%;             Moreover, WBD President and CEO,                         shied away from in 2000 (and ever
while Sky’s market share amounted             David Zaslav, has a track record of not                  since), and what regulators have con-
to 54%, or £1.9bn. Genovese says:             paying over the odds for content of                      sistently been too scared to impose – it
“Eurosport’s rights portfolio, which          any kind.                                                sold ‘broadcast’ and ‘digital’ rights to the
boasts popular events such as the next           Managers at Sky have raised the                       same set of matches, in the same terri-
Olympics, will complement BT Sport’s          possibility of a Sky minus premium                       tory, to two separate pay providers.”
existing rights portfolio.”                   sport. Most recently, Sky Sports Man-                       It remains to be seen whether other
  From WBD’s perspective, the driver          aging Director, Jonathan Licht, has said                 rights holders, such as the Premier
                                                                                                       League, can sell “double exclusive”
                                                                                                       matches in the UK or other countries.
                                                                                                          The day after the IPL announce-
                                                                                                       ment, Apple stumped up a reported
                                                                                                       $2.5bn for Major League Soccer in the
                                                                                                       US. An executive involved in the bids
                                                                                                       for IPL told the Financial Times: “Sports
                                                                                                       rights are a very strange beast, it seems,
                                                                                                       because nothing seems to stop their
                                                                                                       march. People don’t want to be left out
                                                                                                       and the fact is, people consume sport
                                                                                                       regardless [of the economic climate].”
                                                                                                          Shortly before Television went to
                                                                                                       press, Amazon secured the UK rights
                                                                                                       – split with existing holder BT Sport –
                                                                                                       to broadcast live Champions League
                                                                                                       football from 2024 to 2027. With
                                                                                                       Europe’s premier club championship
                                                               Andy Murray playing in
                                                                                           Eurosport

                                                                                                       expanding, BT will, in fact, show more
                                                             the tennis doubles at the
                                                                                                       matches live. Amazon will have first
                                                                2020 Tokyo Olympics
                                                                                                       pick of Tuesday-night games. The deal
                                                                                                       also sees highlights return to terrestrial
for the joint venture is to accelerate the    that the loss of EPL rights would be                     TV on a midweek BBC Match of the Day
growth of Discovery+. Ampere’s survey         “upsetting” but that the business was                    show. Amazon already holds the UK
of UK sports fans last year showed that       no longer reliant on any one property.                   rights to 20 Premier League matches
only 9% subscribe to Discovery+,                 The other looming questions about                     a season.
whereas 33% have BT Sport.                    UK sports rights involve the future                         Initially, BT Sport and Discovery
    Sky has to deal with the threat of        strategies of the big tech platforms, as                 subscribers are set to receive BT Sport
a new challenger while controlling its        well as those of legacy media players                    and Discovery+. Subsequently, a single,
own sports rights spending. At one time,      such as Disney and Paramount (Via-                       newly branded streaming sports ser-
it looked as if sports streamer DAZN          com). Commentators are still uncertain                   vice will launch with a huge range of
would become BT’s partner – but the           about whether Amazon will press fur-                     top events.
streamer eventually pulled out.               ther into sports, whether Disney will                       Westcott believes that football
    Unlike DAZN, both WBD and Sky             try to replicate its ESPN-type tactics                   remains key to the future of UK sports
have a commitment to programming              beyond the US, and what role Apple                       broadcasting. While the market for
other than sports as subscription             and Netflix might play in sports rights.                 pay-TV sports subscriptions has pla-
­drivers. Darcey says that, although Sky         Darcey says it is not clear whether                   teaued, it is still the case that 10 million
 – which pays £6m for every live Pre-         sport will become part of the broader                    UK households are prepared to spend
 mier League match – has massively            battleground between the SVoDs. “But                     £20 a month for premium sport.
 upped its investment in original shows,      it seems a bit parochial to think that, if                  “If operators choose not to invest as
 it is not a case of “either or”. “Sport is   this is happening, we will see it first                  much to secure the rights to support
 still very important to Sky and it will      here in the UK, triggered by a local                     that business, the option for rights
 want to remain the clear number-one          joint venture, as opposed to it starting                 holders to go it alone is much more
 sports bundle.” The question is, he          in the US or somewhere else in the                       viable than it was in 2013,” says West-
 says: “How much sport is needed to           world,” he says.                                         cott. “The next Premier League rights
 sustain this position?                          Indeed, the way the IPL cricket rights                auction will determine in which direc-
    “Sky has already scaled back and let      were diced for the 2023-27 cycle could                   tion the market goes.” n
 many properties go elsewhere. This           be the most telling. With $6.2bn being
 shows it is willing to walk away if          paid for 410 IPL games over the next                     Additional reporting by Kate Bulkley.

Television www.rts.org.uk July/August 2022                                                                                                            11
Racing into
         pole position

                                                                                                                                             Clive Rose/Getty Images
                                                                                                    British Grand Prix 2022 at Silverstone

     O
                        nce the preserve of                                                      brilliant broadcast partners… at Sky,
                        petrol heads, Formula 1   Formula 1 is bigger than                       Channel 4 and across the world, recently
                        has become a hugely       ever. The RTS discovers                        ESPN in the US, putting their shoulder
                        popular television                                                       behind it. We’re seeing a lot of younger
                        sport. On the eve of      what’s driving its success                     fans. The events are all sold out, as well,
                        the British Grand Prix                                                   which looks good on TV…. There’s a lot
     at Silverstone, an RTS panel – featur-          According to Formula 1, the cumula-         more activity in the digital space too.”
     ing experts from three broadcasters          tive TV audience for 2021 was 1.55 bil-            F1 is a technical and complicated
     – discussed how the motor sport has          lion, up 4% from the 2020 season. The          sport, which attracts both casual
     found its va-va-voom.                        jump in the UK, though, was huge – a           ­viewers and expert fans. “[Our] ethos
        Dean Locke, director of broadcast         rise of 39%, year on year. Last year’s title    is to… cover [the sport] in a way that
     and media for Formula 1, who is              decider in Abu Dhabi, which saw Max             everyone can understand,” said Locke,
     ­celebrating 25 years at the host broad-     Verstappen pip Lewis Hamilton to the            who stressed the importance of intelli-
      caster and sport’s owner, said: “The fan    title on the final lap of the race, drew a     gible and informative graphics.
      base is growing hugely.” He added that      combined peak TV audience of 7.4 mil-              Another F1 veteran, Sky Sports pit
      the phenomenally successful Netflix         lion on Channel 4 and Sky Sports.              lane reporter Ted Kravitz, has worked
      documentary series Formula 1: Drive to         Locke identified other factors behind       for a quarter of a century at ITV, the
      Survive, which has taken cameras            F1’s success: “There are lots of incre-        BBC and now Sky, as the motor sport’s
      behind the scenes at race tracks since      mental things. We’ve had some really           UK rights moved from broadcaster to
      2019, “is a big part of that”.              good championships and we have                 broadcaster.

12
“We’ll find whatever way we can,
whether it’s technically complex
or quite simple, to explain what’s
­[happening],” said Kravitz.
    Frequently, that involves the reporter
 taking an idiosyncratic approach. At
 June’s Canadian Grand Prix, he sat on a
 skateboard – at much the same height
                                                   Ted Kravitz                                 Rosanna Tennant
 off the ground as he would be been in
 a Mercedes – and was then pulled at
 30kph across the tarmac to give an
 idea of what drivers George Russell
 and Lewis Hamilton go through.
    “The great thing about Formula 1 is
 that the more you know about it, the
 more you want to know,” he added.

                                                                                                                                              RTS
    Since 2019, Sky Sports has held                Dean Locke                                  Alex Jacques

 exclusive UK rights to all F1 races,
 excluding the British Grand Prix.
 Channel 4 has free-to-air highlights
                                                   Views from the commentary box
 rights and covers the British Grand
 Prix, with Sky, live.                             Alex Jacques: ‘It’s your job to tell the          ‘I also take the view of Murray
    Channel 4’s lead F1 commentator,               story, not to say what you think… It’s        Walker – I was lucky enough to work
 Alex Jacques, explained how he                    the job of those who’ve been there            for Murray as his commentary box
 approaches his job: “Sometimes,                   and done that… to give their opinions.        spotter [for ITV]. I think Murray did like
 there’s a misconception that [the high-           [Former-drivers] David Coulthard and          some drivers more than others – he
 lights are] edited and then we talk               Mark Webber – it’s their opinion that         was close to Damon Hill because
 about it afterwards… that wouldn’t                carries weight, they’ve got experience        he knew his dad, Graham – but you
 work with the timeframe [in which]                and they’ve risked their necks to get it…     would never have known what Murray
 we have to turn around the show.                    ‘If you start favouring one or the          thought…
    “We have to lose about 30% of the              other [driver], you get found out pretty          ‘You approach it from the view of
 race in terms of the broadcast… That              quickly by the audience and that’s just       what the fans would want to know.…
 changes the way you commentate for                not what you’re paid to do.’                  It’s not my department to have a view…
 highlights… you know that there are                                                                 ‘The position I always take is: “What
 times to hang a killer stat that explains         Ted Kravitz: ‘I don’t care who wins           would I want asked if I was a fan sitting
 why Lewis Hamilton is having a diffi-             and who loses, and that makes it so           at home?” ’
 cult season. You will hang that on a              liberating. When I was a kid, I liked
 part… that is not going to be cut… but            Nigel Mansell and Ayrton Senna – and          Alex Jacques: ‘I’ve seen football com-
 the rest of the time you’re reacting like         I cared.… I would turn on the TV and…         mentators talk about scripting lines,
 you would for a live broadcast.                   I used to get nervous at the start of a       but… I’d worry about trying to take lines
    “If you did it the other way, the              race; my heartbeat used to go up.… It’s       off a piece of paper. The best stuff, I
 viewer would instantly know.… It’s an             such a release if you just don’t care…        think, comes off the top of your head.’
 incredibly complex and dynamic sport
 [with] a really perceptive audience.…
 It’s got to be ‘as live’ for that authentic-      “Obviously, when you’re at the                been… predominately white, predomi-
 ity, and then you’ve got to hope you           track you need the camera and sound              nately middle class – there’s been such
 don’t deliver a killer line that’s left on     people [but] more or less everyone else          a change and it’s happening so quickly.
 the cutting-room floor.”                       who would normally be in the TV                  It’s so good to see.
    Coverage is part remote, part from          compound can be somewhere else.                     “We’re reaching communities that
 trackside. The Covid-19 pandemic                  “We were doing this before Covid at           were once not served particularly well
 accelerated remote working and fast-           Sky… it’s been incredible the amount             by Formula 1.… There’s a much more
 tracked a long-term F1 sustainability          of air miles and CO2 [saved. We now              diverse audience… and that’s reflected
 project. “We thought we had a few years        use] sea freight… to move sets.”                 in the people working in Formula 1,
 to do it and then we ended up doing it            Looking to the future of the sport,           the drivers getting into it.… It is going
 in seven weeks,” recalled Locke. For-          Locke argued that its coverage would             to take a few more years, but we are
 mula 1’s media technology centre at            continue on “the trajectory we’re on             getting there.” n
 Biggin Hill on the outskirts of south-east     now”. He added: “It’s [about] making it
 London now takes camera feeds from             easy to watch… and available in which-           Report by Matthew Bell. The joint RTS
 the track where the race is directed.          ever way you want it.”                           East/RTS Midlands event, ‘F1 on screen’,
    Kravitz added: “Sky has a big drive            Motor sport broadcasters are con-             was hosted by Sky Sports F1 presenter
 to be a completely carbon neutral              stantly looking for new and, more                Rosanna Tennant on 23 June. It was pro-
 broadcaster.… It was unsustainable to          importantly, diverse audiences. “It’s            duced by RTS East Chair Tony Campbell
 continue air-freighting all the… vision        a top priority for Sky,” said Kravitz.           and RTS Midlands Committee member
 mixing, directing and sound desks.                “[Lewis Hamilton] is right – F1 has           Sindy Campbell.

Television www.rts.org.uk July/August 2022                                                                                                          13
Marcus Ryder assesses                                                                                           Big Age, part
                                                                                                                                  of Channel 4’s
                    what progress the UK                                                                                          Black to Front

                     TV sector is making
                     in implementing its
                      diversity initiatives
 Channel 4

                  On the right path?
             O
                                 n 25 May 2022, I held   resolve long-standing and entrenched          successfully implement Black to Front.
                                 an online memorial      inequalities. But, as the saying goes,        So, early on, the broadcaster consulted
                                 to mark the second      “Talk is cheap.”                              with the Sir Lenny Henry Centre for
                                 anniversary of the         The biggest and most high-profile          Media Diversity (LHC).
                                 murder of George        policy initiative of the past 12 months,         Obviously, as LHC’s head of external
                                 Floyd. In the public    and possibly a defining moment in             consultancies, I have a vested interest,
              discourse, Floyd’s death has become        British television’s attempt to address       but broadcasters recognising the need
              much more than the death of one            its issues around black representation,       for external support in general is essen-
              black man in police custody, some-         behind and in front of the camera, was        tial to achieve progress.
             thing that happens far too often. The       Channel 4’s Black to Front project,              Channel 4 knew it was not going to
             murder sparked global Black Lives           which took place on 10 September              achieve its target of 100% black rep-
             Matter protests, symbolising structural     last year.                                    resentation behind the camera, but
             racial inequalities across the world and       This was a day of programming that         finding out where it had difficulty
             the need to address them.                   featured 100% black talent in front of        filling positions enabled it to look at
                This led to numerous major               the camera and an attempt to maxim-           how to focus on these problem areas.
             ­companies and organisations not only       ise black representation behind it. I am         Finally, it did not “mark its own
              acknowledging the issues facing black      not suggesting repeating Black to Front,      homework.” Channel 4 went back to the
              people, but also announcing policies to    but all broadcasters would gain by            LHC to assess what it had done and
              address them.                              looking at how the channel approached         where it had gone wrong. The principle
                In the UK, the television industry       developing and implementing the pol-          of having third-party evaluation is
              was at the forefront of declaring the      icy. What might easily have been an           another important policy development
              need to address the racial inequalities    insulting gimmick could prove to be a         that broadcasters had not previously
              that have plagued it for far too long.     model for how broadcasters create and         adopted (at least, not publicly).
                I am proud to work in an industry        initiate anti-­racism, diversity and inclu-      While Channel 4’s approach to Black
              that publicly took such a proactive        sion policies in the future.                  to Front is welcome, it also highlights
              approach in accepting it has failed           Channel 4 recognised that it did not       that the television industry still has
              black people and declaring the need to     have the necessary skills in-house to         a long way to go to achieve racial

14
equality – and little has changed since          Similarly, LHC also wrote a paper        definition of “out of London” – and
the project aired.                           for Channel 4 on “intersectionality”,        what was and wasn’t a regional indie
     Certain key positions, such as studio   the concept that people can possess          – that real progress was made. Broad-
director, set design and black talent        ­multiple protected characteristics: the     casters being permitted to create their
outside of London, clearly suffer from        issues facing a disabled black woman        own definitions (and definitions that
a severe skills shortage.                     may be different from those facing          are different from those of other
     The Channel 4 experience also            a gay black man – although they will        broadcasters) – is concerning: it has
demonstrates that there is still a lot        also share some common issues.              proved unsuccessful in the past.
of work to be done to foster and grow            This cultural move – recognising           The other elephant in the room is
black-led indies, which have had lim-         that it is important to capture a more      retention of top talent, especially in
ited success in gaining commissions.          granular picture of the diversity of        broadcasters’ diversity departments:
     The success of Black to Front points
to another glaring problem bedevilling                                                               Broadcasters recognise they
all broadcasters – the lack of black                                                                need to address the problems
commissioners. Channel 4 acknowl-                                                                       faced by black-led indies
edges that the project would not have
happened without Vivienne Molokwu,
commissioning editor for features.
Black commissioners are still the
exception rather than the norm and
those who do exist are predominantly
in junior roles.
     While Channel 4’s Black to Front is
useful for taking the temperature of
the industry in general, it should be
noted that the last year has been
marked by other major trends.
     Twelve months ago, when I assessed
in Television how the broadcasters had
done since George Floyd’s murder,

                                                                                                                                        McKinsey & Company
I concluded by saying; “It would be
churlish of me not to recognise and
applaud the fact that the vast majority of
them rolled out new policies.… However,
most of the policies have been unclear
about the most important aspect of the
television industry – programme
finance. And the policies are not focused    your black workforce in order to             the BBC and Channel 4 both saw key
on the fundamental issue raised by the       implement policies to address specific       members leave. This could be an indi-
protests – anti-black racism.”               issues – is an important development.        cation that there are internal problems
     The good news is that many of the          The three major PSB broadcasters,         around diversity at the broadcasters
broadcasters seem to have heard the          the BBC, ITV and Channel 4, have also        that have not yet come to light.
criticism and tried to address the two       recognised the importance of finance in         Finally, there is anecdotal evidence
main points: financing and recognising       addressing under-representation. They        of serious cultural issues within the
the importance of focusing on anti-          have all announced some form of ring-        BBC concerning “black inclusion”. It
black racism – as opposed to more            fenced funding for black and ethnic-­        seems that senior editorial staff see
general racism and discrimination            minority programmes. However, this           Black Lives Matter as a controversial
against people of colour, important as       has been bedevilled by a lack of clarity     political term that its journalists cannot
they are.                                    around the financing, with the BBC           discuss freely in public. However, most
     The best example over the past year     possibly being the most confusing. In        black journalists I have spoken to view
of this culture change in heeding anti-      one press release, it explicitly called it   it as a broader anti-racist term in line
black racism is the report the LHC           “ring-fenced” funding while denying          with the corporation’s public values.
conducted for all the PSBs (although         in public that it is ring-fenced funding.       Even two years in, it is too early to
sponsored by the BBC) on the term               The other big trend is that all the       tell if progress has been made. There
BAME (black, Asian and minority              broadcasters have tried to address the       seems to have been a positive cultural
­ethnic). Although the report was osten-     problems facing black-led indies.            shift to diversity and how policy is
 sibly about racial language, and focused       While it is too early to tell whether     approached, but there are also some
 particularly on news reporting, the fact    the policies around ring-fenced fund-        concerns that broadcasters need to
 that it was commissioned demon-             ing and black-led indies will bear fruit,    address. They almost definitely require
 strated a clear understanding that          there are some worrying problems that        the intervention of Ofcom and Pact.
 lumping all “non-white” people              the industry should be aware of.                Vive la révolution or plus ça change? n
 together under one umbrella has                One lesson from recent history is
 ­serious policy implications when           that it wasn’t until Ofcom and Pact          Marcus Ryder is a founder member of the
  ­trying to address specific issues.        agreed a standard, industry-wide             Sir Lenny Henry Centre for Media Diversity.

Television www.rts.org.uk July/August 2022                                                                                                           15
a streaming subscription already have
                                                                                 The Offer
                                                                                                             three or more services. Will they pay
                                                                                                             for another one? “Netflix, Amazon
                                                                                                             Prime and Disney+ are the top three in
                                                                                                             the UK,” says Tim Westcott, Omdia
                                                                                                             senior principal analyst, digital content
                                                                                                             and channels. “Breaking into that top
                                                                                                             three is going to be a tall order.”
                                                                                                                Paramount+, costing £6.99 a month
                                                                                                             but free to Sky Cinema subscribers,
                                                                                                             launched with 8,000 hours of content
                                                                                                             spanning movies, new originals and
                                                                                                             other TV shows, plus library fare.
                                                                                                                Received SVoD wisdom is that, to
                                                                                                             be a success, Paramount+ must find
                                                                                                             the exclusive hits that will drive sub-
                                                                                                             scribers to pay for the service – as
                                                                                                             Netflix has traditionally done with the
                                                                                                             likes of The Crown, Sex Education and,
                                                                                                             recently, Squid Game.
                                                                                                                Paramount+ is trying to mirror the
                                                                                                             Netflix originals formula with US-made
                                                                                                             1883, The Offer, Mayor of Kingstown and
                                                                                                             Super Pumped: The Battle for Uber, plus
                                                                                                             Showtime’s The First Lady and The Man
                                                                                                             Who Fell to Earth.
                                                                                                                But most importantly for the UK mar-
                                                                                                             ket, the streamer announced 19 locally

                      An offer
                                                                                                             commissioned dramas, documentaries
                                                                                                             and other unscripted content, including
                                                                                                             Sexy Beast (from Chapter One), A Gentle-
                                                                                                             man in Moscow (eOne), Flatshare (42), The
                                                                                                             Burning Girls (Buccaneer Media), The

                     too good
                                                                                                             Ex-Wife (co-produced by Clapperboard
                                                                                                             Studios, BlackBox Multimedia, Night
                                                                                                             Train Media and All3Media Interna-
                                                                                                             tional) and The Blue (New Pictures).

                    to refuse?
                                                                                                                On the unscripted and documentary
                                                                                                             side there is Fashion House (Lambent,
                                                                                                             All3Media International and Night
                                                                                                             Train Media) and Blowing LA (Fulwell 73
                                                                                                Paramount+

                                                                                                             and Endeavor Content), among others.
                                                                                                                “A key feature of Paramount+ is that
                                                                                                             we are going to build upon UK scripted
                                                                                                             and factual production,” says Dan Fahy,
            Kate Bulkley considers the impact that                                                           senior vice-president for streaming,
                                                                                                             UK, at Paramount.
         subscription streaming platform Paramount+                                                             The company is well established in
                                                                                                             the UK through its ownership of the
             could have in a crowded UK market                                                               thriving Channel 5, as well as pay

     T
                                                                                                             channels MTV and other ViacomCBS
                  he UK launch of streaming       numerous TV brands, which include                          brands. Omdia’s Westcott notes that
                  service Paramount+ last         MTV, Showtime and Nickelodeon, and                         Paramount “could always move new
                  month was accompanied           originals series such as Star Trek: Strange                commissions on to Paramount+”.
                  by a showbiz spectacle          New Worlds and another sci-fi hit, Halo,                      Despite the announcement about
                  featuring such celebrities as   will present a compelling mix to sub-                      original productions, some analysts
                  Graham Norton, who pre-         scribers. But with so much choice in                       believe that Paramount will still focus
     sents the service’s drag singing compe-      the UK market and people grappling                         on its established franchises to attract
     tition, Queen of the Universe, and Kevin     with a cost-of-living crisis, can Para-                    early subscribers.
     Costner, star of Yellowstone. They took      mount+ cut through and mount an                               “Local productions are important
     to the red carpet and Uma Thurman            effective challenge to Netflix, Disney+                    for generating publicity and column
     fronted a star-studded promo video.          and other incumbent players?                               inches and good for promoting a new
        Best known as a movie studio, Para-         Recent consumer research by Omdia                        service, but I think Paramount will
     mount hopes this legacy, along with its      found that 41% of UK households with                       focus more on the known brands,” says

16
Paramount+
 Star Trek: Strange New Worlds

Westcott. “What will be important for                                                    building FAST [free advertising-­
Paramount+ in the UK is a first window            ‘THE BREADTH                           supported TV] channels on Pluto, and
for new original series and movies
– which I believe will go on to the
                                                  OF THE OFFER                           MTV content on My5 and on Pluto. So,
                                                                                         there is a kind of flywheel of audience
streamer 45 days after cinema release.           IS GOING TO BE                          direction and reinforcement between
More of the appeal will be around big
brands such as Star Trek and South Park.”          THE BIGGEST                           the services because none of them sit in
                                                                                         the same segment as each other.”
    Fahy emphasised the wide range of
Paramount’s content, which caters
                                                 SUBSCRIPTION                               But Guy Bisson at Ampere Analysis
                                                                                         cautions that Paramount is “not
for all age groups and both men and              DRIVER FOR US’                          a ­particularly known brand in the UK”,
women: “There will be some big                                                           certainly not beyond film.
­calling-card franchise names but it’s                                                      Another issue is how to avoid con-
 actually the breadth of the offer that’s     profitability, rather than adding          sumer frustration with discovering
 going to be the biggest subscription         ­subscribers regardless of the cost.       content they might want to watch.
 driver for us,” he says.                         Indeed, the slowdown validates         “Content exclusivity alone as a draw
    “It’s true that we have some strong        plans by Netflix and Disney to add        for a streaming service is past,” says
 franchises such as Transformers, which        advertising tiers to their subscription   Richard Halton, director at Roku UK.
 is a theatrical title that we are building    services later this year. In the UK,      “Now, it’s about innovating the service
 into a kids’ animated series,” adds Fahy.     ­Paramount+ will also face the launch     itself and our focus is on how we help
 “It’s the same with Sonic [the Hedge-          of ITVX, the broadcaster’s new, pri-     consumers discover and navigate to
 hog], where we are doing an animated         marily ad-supported, streaming ser-        the shows that they want.”
 series with Idris Elba as the lead char-     vice expected to debut in November.           After the UK, the international roll-
 acter’s voice. So, yes, we do have strong        Paramount+ is launching ad-free.       out of Paramount+ will continue, with
 franchises that cross over from film, to     Its ownership of the My5 on-demand         Italy, Germany, Switzerland, Austria
 TV series, to kids – but there are also      service and Pluto TV (an ad-supported      and France expected by the end of this
 standalone projects that are not             streamer of both on-demand and             year and India set to launch in 2023.
 designed with a franchise in mind.”          streamed TV channels) means it is             Paramount may be late to the
    A recent global slowdown in sub-          already well-served in the ad-­            streaming party, but Paramount CEO,
 scriber growth at Netflix has cast a         supported streaming business.              Bob Bakish, believes the timing is right.
 certain pall over the whole SVoD mar-            “We view all our services in the UK,   “We think streaming is a great opportu-
 ket. The US streamer reported a net          including Channel 5, as being comple-      nity,” he told the Financial Times. “We’re
 loss of subs in the first quarter 2022 of    mentary to each other,” says Fahy.         in investment mode and will increase
 200,000 and predicted that it would              “On the night of Paramount+’s          our content investment in 2023. But,
 have lost a further 2 million by the end     launch, we premiered the first episode     beyond that, we see momentum build-
 of June. The news has caused many            of Halo on Channel 5 at 10:00pm,” notes    ing and, ultimately, see streaming hav-
 observers to expect a new focus on           Fahy. “We have Channel 5 content           ing very TV-like margins.” n

Television www.rts.org.uk July/August 2022                                                                                                 17
All things bleak
                     and beautiful

                                                                                                                                           BBC/S4C
      Hidden/Craith

     I
              t’s not just the thought of com-
              peting in the World Cup this
                                                   Steve Clarke charts the                    allowed to tell our own stories,” says
                                                                                              Ed Talfan, co-creator of Hinterland, and
              winter that’s giving the Welsh        rise and rise of Welsh                    now creative director at Severn Screen.
              something to smile about in                                                     “It was hard to get home-grown narra-
              challenging times. On screens            noir, crime stories                    tives onto the network. S4C and BBC
              Welsh noir has put Wales on the
     global TV map and given the country’s
                                                    that are giving global                    Wales were producing good work
                                                                                              locally, but it felt like there was a lack
     film makers a new sense of confidence.            audiences a taste                      of Welsh drama content making it
     These gripping, frequently harrowing,                                                    across the border.”
     crime dramas that play out against the              of the exotic                           “We were determined, with Hinter-
     singular countryside of a nation                                                         land, to make a series that would con-
     renowned for its art and culture are now      modern Wales,” says S4C’s head of          nect with audiences locally and
     very much part of the TV landscape.           drama Gwenllian Gravelle.                  internationally.
        The latest of these series, the six-part      Almost a decade ago, another S4C           “The crime genre appealed to us
     thriller Y Golau, attracted no lesser actor   show, Hinterland, single-handedly          on a creative level, but it was also the
     than A-lister Joanna Scanlan who plays        invented what became known as Welsh        perfect Trojan horse: a genre that was
     Sharon, the mother of a murdered              noir. The bleak and beautiful west         popular with audiences across the
     teenager whose body has never been            Wales landscape provided the backdrop      globe, and one that also gave us an
     found and whose life is understanda-          for what some reviewers saw as a           opportunity to showcase our culture,
     bly haunted by the crime.                     Welsh Broadchurch. Angst-ridden detec-     language and landscape.”
        Y Golau’s original Welsh-language          tive DCI Tom Mathias, who makes Kurt          Talfan adds: “The partnership
     version made its debut on S4C in May          Wallander look upbeat, finds melan-        between BBC Wales, S4C and
     and will be shown – in English – as           choly and menace wherever he goes.         All3Media was crucial to the series’
     The Light in the Hall on Channel 4 later      Originally shown on BBC Four, the          success. The support of BBC Four in
     in the year.                                  series was produced by Cardiff-based       the UK was also key: its decision to
        “We’ve claimed Welsh noir as our           Fiction Factory and ran for three series   screen the series next to shows such as
     own genre and are looking forward to          and was later bought by Netflix.           The Killing and The Bridge in its Saturday
     doing more and looking to new genres             “Before Hinterland, there was a feel-   night slot felt like a game changer.”
     for our dramas as well that represent a       ing in Wales that we weren’t being            Ten years on from Hinterland, the

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