Sponsorship Proposal - CROSSING THE ATLANTIC OCEAN - Change a Veteran's life through sport and make the invisible nature of PTSD and Veteran ...
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CROSSING THE
ATLANTIC OCEAN
Sponsorship Proposal
Change a Veteran’s life through sport
and make the invisible nature of
PTSD and Veteran Suicide visible
MEET THE ROWERS
Billy Cimino
Veteran United States Army
Bill ‘Billy’ is a native of Sharon,
Pennsylvania and a graduate of
Edinboro University of Pennsylva-
nia. Following college, he com-
missioned into the United States
Army from 1986 to 1992. Fol-
lowing his service, he went on to
serve the next twenty-five years
with the Federal Bureau of Prisons
(BOP). He retired in 2017 as the
Administrator over Reentry Affairs
for rhe Mid-Atlantic Region.
Cameron Hansen
Veteran United States Air Force
Cameron ‘Cam’ is a native of
Chicago who served as a Senior
Airman in the United States Air
Force from 1993 to 1999. After his
military service, Cam returned to
the Chicago area and worked for
one of the nation’s largest con-
struction companies. He holds a
Bachelor of Science degree from
Jacksonville University. Cam now
serves as the Director of Road
Maintenance for Nassau County,
Florida.
CROSSING THE ATLANTIC OCEAN
MEET THE ROWERS
A.M. ‘Hupp’ Huppmann
Veteran United States Navy
Hupp is a Maryland native and
holds a Bachelor of Business Ad-
ministration in Management from
Western Connecticut State Uni-
versity. He completed a 20-year
career in the U.S. Navy and retired
at the rank of Senior Chief Petty
Officer (Submarine, Surface and
Aviation Warfare Qualified). Hupp
is a full-time musician and enter-
tainer on Amelia Island.
Paul Lore
Veteran United States Marine Corps
Paul Lore is native New Yorker,
born in Brooklyn, who served in
the Marine Corps from 1981 to
1987. He earned his Undergrad-
uate degree in Political Science
from the University of Michigan
and his Graduate degree in Public
Administration from the Univer-
sity of Oklahoma. Paul recently
retired after 32 years with the
Federal Aviation Adminstration
and is now working part-time as a
bartender at the world renowned
Mermaid Bar.
CROSSING THE ATLANTIC OCEAN
WHERE IT ALL BEGAN…
I
n February 2019, Billy Cimino After such a successful endeav-
approached Paul Lore with an or, Billy (Army) and Paul (Marine
idea of creating a long distance Corps) were inspired to create
(10 mile) paddling event from their own all veteran ocean row-
St. Marys, Georgia to Fernandina ing team comprised of members
Beach, Florida to benefit a veter- from Fernandina Beach.
an organization he had learned of
called “Fight or Die.” The Fight or They approached Cameron Han-
Die (FOD) team was on a campaign 2019 raising nearly $9,000 to sup- sen (Air Force) and Hupp Hup-
to row across the Atlantic Ocean in port the FOD team’s participation pmann (Navy) and the team was
the name of battling PTSD. in the 2019 Talisker Whisky Atlantic born. Four veterans from four
Challenge. They completed the branches of the military became
The “Cross The Line—Paddle For row on 31 January 2019. “FOAR FROM HOME!”
Veterans” event was held in June
Cross The Line Foundation (CTLF)
C
ross The Line Foundation to Fernandina Beach, Florida and nates to ‘Now’ or ‘Immediate’ Vet-
(CTLF) is a newly formed raised over $9,000 toward Veteran eran causes. Donor recipients of
not-for-profit organization PTSD and Veteran Suicide. Cross The Line Foundation must
that was created in October 2019, demonstrate how their organiza-
by two Fernandina Veterans Billy The two founders are now joined tions can help or assist a veteran
Cimino Founder and Paul Lore by Starla Hansen and Ruth Mae- immediately with medical care,
Co-Founder. Last year the two stre each Directors of the new housing assistance, vocational
veterans organized and ran a pad- Veteran Nonprofit Organization. assistance, tuition assistance, etc.
dle event from St Marys, Georgia CTLF is an organization that do-
Cross The Line Foundation Mission Statement
Cross the Line Foundation is a not for profit organization that supports Veterans from all branches of service
by raising awareness of Veteran related issues and causes, and to partner with other Veteran organizations
that raise awareness for similar issues. Cross the Line raises funds that are distributed to organizations assist-
ing veterans with cognitive counseling, housing, employment, tuition, vocational assistance, healthcare and
mental health research or mental health care.
CROSSING THE ATLANTIC OCEAN
OUR CAUSE
Take a Bite Out of PTSD
and Veteran Suicide
It Is Estimated That More Than 22
Veterans Die By Suicide Every Day…
W
hen leaving the mil-
itary, veterans face
serious challenges
transitioning back to civilian life.
Unfortunately many veterans
struggle with cognitive mental
health issues such as Post Trau-
matic Stress Disorder (PTSD),
re-integration and identity issues,
financial and/or housing prob-
lems among other difficulties.
The FOAR FROM HOME Team has
partnered with the Cross The Line
Foundation (501(c)(3) non-profit
charitable organization) in Nassau
County, Florida to raise awareness
and funds for “Now Veteran Need”
programs like “K-9 for Warriors” Our team is on a mission to raise goal of raising $500,000 for
and “Fire Watch” that are operat- awareness of the PTSD and Vet- these programs.
ing in, and in need of, funding in eran suicide issues plaguing our
the North Florida area. nation’s warriors with a stated
CROSSING THE ATLANTIC OCEAN
THE CHALLENGE
N
ot every one just jumps in
a boat and rows an ocean.
But, in December 2021,
four (4) US Veterans (Army/Navy/
Air Force/Marine) from Fernan-
dina Beach, Florida will cast off
from the shore of La Gomera in
the Canary Islands, Spain, and
row unsupported across 3,000
miles of the Atlantic Ocean to An-
tigua. The Talisker Whisky Atlantic
Challenge will be the ultimate
journey of their lives. Come and
be a part of the World’s Toughest
Row and their campaign to defeat
Veteran Suicide and PTSD. Here
are some highlights of journey: • Each rower will be rowing • There are no stopping or
2-hour shifts non-stop day and resting points while out on the
The World’s Toughest Row— night. ocean. Once the rowers leave
3,000 Miles In The Across • Each rower will be exposed to the Canary Islands the next
The Atlantic Ocean
physical exhaustion battling stop is Antigua.
• More people have climbed the ocean currents, storms and
Mount Everest than rowed an winds. Health Challenges
ocean.
• Each rower needs to aim to con-
• The only smaller community on Exposure sume 10 liters of water a day.
earth is people who have been
• Extreme Weather, rough seas, • Each rower will be exposed to
in outer space.
wear and tear on boat & gear, salt sores, sun exposure, and
sharks, shipping lanes, and mental exhaustion.
Sleep Deprivation and
rowing totally unsupported • Rowers will burn in excess of
Exhaustion
with no outside assistance. 5,000 calories per day.
• Each team will row in excess of • The waves rowers will expe- • Nutrition – all food must be
1.5 million oar strokes over the rience can measure up to 20 carried onboard boat and
race. feet high. drinking water pumped with
• Rowers will be out on the • Each rower will be exposed to desalination unit.
ocean from 40-60 days. small living spaces aboard an • Each rower loses on average
ocean rowboat. 20 pounds crossing the Atlan-
tic Ocean.
CROSSING THE ATLANTIC OCEAN
WHAT DOES IT TAKE TO GET OUT ON THE OCEAN…
ITEM PRICE
BOAT (NEW) $120,000-$170,000
BOAT (USED) $35,000-$60,000
BOAT (LEASE) $30,000-$50,000
SHIPPING BOAT $25,000
BOAT FITTINGS* (New) $11,800
BOAT SURVEY $1,000
ENTRY FEE (unpaid balance) $24,000
TRAVEL ACCOMMODATIONS** $12,000
FOOD $8,500
BOAT STORAGE $5,000
OCEAN CLOTHING $4,000
ROWER TRAINING – RYA COURSES $4,000
*EPRIB/Flares/Yellow Brick Tracking/Wx Radar/Navigation Sys/Raft/Anchor/Medical Kit
**Airfare to Canary Islands/airfare to back to United States/hotel/food/misc
Total Estimated Cost = +/- $175,000-$200,000
CROSSING THE ATLANTIC OCEAN
ATLANTIC CAMPAIGN MEDIA COVERAGE
In 2018 and 2019, the Talisker Whisky Challenge achieved the following:
Accredited Media PR Coverage Print Coverage
The Talisker Whisky Atlantic
Challenge offers all visiting media
121,450,200 The race secured high profile
print coverage across major print
Audience Impressions
royalty-free multimedia content, publications internationally, re-
access to the media centre and
free high speed internet connec-
52,600,000 sulting in an increased amount of
growth in audiences reached.
People Reached
tion at race start and finish.
2,105
12% Television Coverage
Total Articles
Growth in media accreditation
from the 2017-18 race
The record-breaking edition of
the race and a focus on sup-
21,600,000
Unique People Reached
44 plying major broadcasters with
high-quality video footage and
Accredited media teams PR efforts helped generate re- Digital Coverage
100% cord television coverage for the
2018/19 race.
The Talisker Whisky Atlantic
Participating teams Challenge was a bigger draw than
represented 223+ ever for digital news media in
2018/19.
Individual Broadcasts
248+ 4,236
Total Placements
Hours of Coverage
15,100,000 11,250,000
Unique People Reached
Total Viewers
CROSSING THE ATLANTIC OCEANSOCIAL MEDIA COVERAGE
Facebook lnstagram
The Talisker Whisky Atlantic Challenge page has Instagram is proving to be one of the most popular
significantly more followers in the 25-54 age group ways for fans to engage with the race. The latest
than the Facebook average. Photos and videos were content from the fleet is constantly uploaded by a
the most engaging content type with Facebook dedicated content manager, on site at the start in La
Live proving to be hugely popular, attracting over Gomera and at the finish line in Antigua.
588,553 unique live video views.
18,070,125
Total reach
25-34
Most reached age group
19,250
Page likes
YouTube Twitter
The Talisker Whisky Atlantic Challenge’s official Twitter is the fastest way to get the latest news from
YouTube channel generated more than 2 million life- the fleet. The feed is updated by a dedicated content
time views over 53 countries. Most views come from manager aggregating the latest information, videos
Western Europe. Over 66% of the YouTube audience and photos from the race.
is between 18 and 44 years old.
18,163
Followers
20,234
Engagements
717,246
Impressions
CROSSING THE ATLANTIC OCEANBRANDING ON FOAR FROM HOME OCEAN ROWBOAT
Is your business looking to sponsor a Do you want to capture the attention of
program or great cause? a truly local and global audience?
T
he ocean rowboat is the sponsorships and grants while • We will maximize all Goods
ultimate blank canvas, it is using the sport of ocean rowing needed for the Ocean Row
a floating billboard that will as our main Awareness Platform. through donations.
showcase your company around • We are building a volunteer • We will leverage corporate and
the world. Associating your Ocean Rowing Support Team to business sponsorship coupled
brand with an extreme interna- cut Administrative Cost and Ser- with a volunteer staff, and in do-
tional sporting event, coupled vices normally associated with ing so, this will allow individual
with raising donations for our such an extreme adventure. donors to maximize their dona-
Veteran cause, is a wonderful tions 100% to our Veteran PTSD
opportunity for your business or and Veteran Suicide Cause.
foundation.
Strategy—How Are We
YOUR Going To Do This?
How Are We Going To LOGO
Maximize Sponsor And HERE Our campaign will use the fol-
Individual Donations? lowing sponsorship opportuni-
• We are going to build a PTSD ties to create our Ocean Veteran
and Veteran Suicide aware- Awareness Campaign. In return
ness campaign funded through for business sponsorship, we offer
corporate, business, foundation the following campaign services:
PLATI
NUM
PLATINUM
GOLD BRONZE BRONZE BRONZE BRONZE
PLATINUM BRONZE GOLD
SILVER BRONZE BRONZE BRONZE BRONZE BRONZE SILVER
BRONZE BRONZE BRONZE BRONZE GOLD BRONZE
SILVER
Approximate placements for illustration purposes only
CROSSING THE ATLANTIC OCEANSPONSORSHIP LEVELS
PLATINUM SHARK $75,000 TEAM TITLE SPONSOR
Branding Media (cost of travel/accommoda-
tions provided by sponsor).
• Designated ‘Title Sponsor.’ • Your company mentioned in
• Access to training sessions.
• As negotiated a portion of the public and press events.
• Autographed team picture of
boat painted or vinyl wrapped • Regular mention on social me-
arrival.
with your brand color. dia throughout campaign.
• PR shoots with partner pre and
• Logo approximately 3 feet • Team endorsement of your
post row.
on the hull of boat in a prime product or services on social
• Invitation to all fundraising
position designating you as our media, our blog, or videos.
events.
‘title sponsor.’ • Banner ad on website.
• Rights to use of videos/photos
• Your company weblink and
and press releases.
X-Large logo clearly displayed Corporate Engagement
on our website. • The team or team members as
• Large company logo available will present the story
(front or back) on all clothing of their venture at any corpo-
worn before, during and after rate event of your choosing.
campaign.
GOLD SHARK $50,000 PLUS
Branding Media • Access to training sessions.
• Autographed team picture on
• Your company logo approxi- • Your company mentioned in
arrival.
mately 2 feet position on the public and press events.
• PR shoots with Gold Shark
boat in clear view (see boat • Regular mention on social me-
partner pre/post row.
diagram). dia throughout campaign.
• Invitation to all fundraising
• Your logo on all clothing worn • Team endorsement of your
events.
before, during and after cam- product or services on social
• Rights to use of videos/photos
paign. media, our blog, or videos.
and press release.
• Your company’s weblink and
large logo clearly displayed on Corporate Engagement
our website landing page. • The team will be available
to present the story of their
venture at a corporate event of
your choosing.
CROSSING THE ATLANTIC OCEANSPONSORSHIP LEVELS
SILVER SHARK $25,000 PLUS
Branding Media • Access to training sessions.
• Autographed team picture on
• Your company logo approxi- • Your company mentioned in
arrival.
mately 1 foot on boat in clear public and press events.
• PR shoots with Silver Shark
view. • Regular mention on social me-
partner pre/post row.
• Your logo on all clothing worn dia throughout campaign.
• Invitation to all fundraising
before, during and after cam-
events.
paign. Corporate Engagement
• Rights to use of videos/photos
• Your company’s weblink and • The team will be available
and press release.
medium logo clearly displayed to present the story of their
on our website landing page. venture at a corporate event of
your choosing.
BRONZE SHARK $5,000 PLUS
Negotiable benefits depending on Media Corporate or Individual
level of donation but will include:
• Your company’s weblink and
Engagement
medium logo clearly displayed • Invitations to all fundraising
Branding
on our website landing page. events.
• Your company logo approxi- • Invitation to all fundraising • All donor names placed on
mately 6-inch visibly displayed events. webpage with photo at donors
on the interior of the boat. request.
CROSSING THE ATLANTIC OCEANSPONSORSHIP LEVELS
MINIMUM $4,000 DONATION FOR HANDLED
OAR SPONSOR AND OAR BLADE DONATION AS NEGOTIATED.
Oar Branding Media Cool Feature
• Your logo featured on the • Small logo on Website placed • Significant donations as nego-
blade of the oar or the oar on the landing page. tiated with team can provide
handle. • If you brand the Oar Blade a you with the opportunity to
picture will be included on our personally have the oar sent to
website. you after the race.
Note: In the event the oars break on the journey, which can happen, the crew will try to salvage the oar. However, the team will not
produce another oar if it cannot be recovered.
DONATIONS $1,000 PLUS
• $1,000 contribution for a 1-inch • Invitations to all fundraising • All donor names placed on
donors name in a ‘Name Cloud’ events. webpage with photo at donors
inside main boat cabin. request.
SPONSOR A NAUTICAL MILE DURING THE RACE
• For $25 per mile we will dedicate a corresponding nautical mile in your name or a designated name of your
choosing.
• The nautical mile or miles will be posted on Facebook along with a personal message to the rowers.
• If you sponsor 20 nautical miles at $25 per mile you can personally talk with the rowers on the next avail-
able sat phone call as coordinated with the land support team.
PLATI
NUM
PLATINUM
GOLD BRONZE BRONZE BRONZE BRONZE
PLATINUM BRONZE GOLD
SILVER BRONZE BRONZE BRONZE BRONZE BRONZE SILVER
BRONZE BRONZE BRONZE BRONZE GOLD BRONZE
SILVER
CROSSING THE ATLANTIC OCEANSPONSORSHIP IN-KIND
SPONSORSHIP IN-KIND – GOODS AND SERVICES
You can really help the team out by either donating money to purchase any of the following items or you can
donate the item directly. If you want to donate the item directly that must first be coordinated with the row
team members to ensure that is the exact item and brand needed for the row challenge. It is important that
the rowers have the right certified gear or the right proper fitting gear.
• Boat • Row Instruction • Medical Kit
• Boat Shipping (Jacksonville University) • EPRIB
• Race Entry • Sun Tan Lotion • Boat Maintenance
• Hotel • Body Lotion • Satellite Phone
• Ocean Clothing • Sunglasses • Go-Pro Camera
• Local Storage • Dehydrated Food • Insurance
• Fitness Coach • Airline Tickets • Office Space
• Yoga Coach • Boat Survey • Training Courses
• Oars (Spare)
THE SUPPORT TEAM
If you cannot provide In-Kind or Monetary donations but you are able to provide actual services like taking
photos, washing the boat, website design, electrical skills, mechanical skills, boat maintenance, sport training,
row instructor, etc. please discuss with one of the team rowers.
• IT Team • Row Coach • Navigation and Seamanship
• Marketing/Imaging • Safety Coach Instruction
• Social Media • Yoga coach • Weather Forecaster
• Fundraising • Print Shop • News/Press Release Specialist
• Boat Consultant/Survey • Graphic Designer • Financial Specialist
• Fitness Instructor • Electronic Specialist
• Sports Psychologist • Mechanic
• Project Manager
CROSSING THE ATLANTIC OCEANCONTACT INFO
www.FoarFromHome.com
www.taliskerwhiskyatlanticchallenge.com
Viv Saladdrigas Waronker: Vivsaladrigas@aol.com
Paul Lore: paulalore@comcast.net, info@foarfromhome.com
CROSSING THE ATLANTIC OCEANwww.FoarFromHome.com www.taliskerwhiskyatlanticchallenge.com Viv Saladdrigas Waronker: Vivsaladrigas@aol.com Paul Lore: paulalore@comcast.net, info@foarfromhome.com
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