SOFTSWISS Sportsbook: 2022 Sports Betting Calendar - Q2-Q4

SOFTSWISS
Sportsbook:
2022 Sports Betting
Calendar

 Q2-Q4

SPORTSBOOK 2022 SPORTS BETTING CALENDAR

TOP 2022 SPORTS BETTING EVENTS
With the introduction of temporary restrictions on sports events due to the
COVID-19 pandemic, bookmaker support has become one of the best factors
driving the sports industry. According to Research and Markets, by 2028, the
size of the sports betting market is projected to total $140 billion.

Catching the attention of potential bettors and, as a result, grabbing your share
of the $140 billion market pie is an uphill task, albeit a doable one. In this
calendar, the Sportsbook Platform team highlights the brightest and most
promising events of 2022 that will bring this moment closer to reality.

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

Foreword from Sportsbook’s
Product Owner

First things first

The SOFTSWISS Sportsbook is a robust solution, which is designed to quickly
launch a fully-functioning online sports betting business. The full range of
technical support, back office, risk management team, live and pre-match
betting modes for an array of sports disciplines and leagues, crypto betting –
these are just a few of the services we provide.

 “With a clear recovery from covid, the sports industry is
 enjoying an upward trend. We are in for a busy and
 spectacular year. Among its main events are some we
 see every year as well as those that have been awaiting
 their moment. The year's culmination will be the FIFA
 World Cup in Qatar, scheduled to take place
 unexpectedly in November-December 2022. It's our
 pleasure to be part of the world football event, and we
 look forward to the championship. The Sportsbook team
 will reveal a couple of surprises prepared for our clients
 and their bettors in time for the championship.”

 Greetings from Alexander Kamenetsky,
 Sportsbook Product Owner

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

A LOOK AHEAD AT 2022'S SPORTS
Facts: the market size of the US betting market has passed $50 billion by
2021, nearly doubling that of 2020. By 2028, we are expected to have a global
sports betting market worth $140.26 billion.

What sports disciplines will provide the most profitable betting business
opportunities in 2022? Although it is impossible to be certain, 2021 provides the
following hints.

Top sports according to the Top sports for betting
SOFTSWISS Sportsbook clientele stats: worldwide*:

1. Football 1. Football
2. Basketball 2. Cricket
3. Tennis 3. Ice Hockey
4. Ice Hockey 4. Tennis
5. American football 5. Volleyball
6. Volleyball 6. Table tennis

 *(according to THEMONEY with a focus
 on the number of fans)

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

SPORTS EVENTS YOUR PLAYERS
CAN NOT MISS
Even in the face of all odds, the 2022 sporting calendar is jam-packed with far-
reaching matches and games. The FIFA World Cup in Qatar, for example, will
likely be one of the most spectacular face-offs in 2022. Navigating all this
diversity can be challenging. Here are the top 11 sporting events our
sportsbook team deems worth including in your gambling portfolio to gain an
edge.

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Major League Baseball Tour de France 2022
World Series 2022
 Host country: Denmark, Belgium,
Host country: USA Switzerland and France

Dates: 7 April - 5 October Dates: 1-24 July

Sports: Baseball Sports: Cycling

MLB World Series 2022 is the 122nd Tour de France 2022 is a group cycling
season of Major League Baseball, the race that brings together 200 athletes
oldest professional sports association from 22 countries. This year, the route
in America. It features 30 teams from passes through four countries at once:
the United States and Canada. Denmark, Belgium, Switzerland and
 France. The entire route is divided into
Despite the 99-day lockout, the 2022 sections with different types of terrain
season is waiting in the wings and will (flat, hilly, mountain). The winner is the
begin in April. All bettors and baseball first to pass the most sections.
fans should mark their calendars for
19 July, when the ninety-second All-
Star Game will take place, signalling
the apogee of the season.

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

SPORTS EVENTS YOUR PLAYERS
CAN NOT MISS

 3 4

UEFA Women’s Euro 2022 2022 FIVB Volleyball Men's
 World Championship
Host country: England
Dates: 6-31 July Host country: TBA

Sports: Football Dates: 26 Aug. - 11 Sept.
 Sports: Volleyball
The 2022 UEFA European Women's
Football Championship is without a
 FIVB Volleyball Men's World
doubt the most prestigious event in
 Championship, held this year for the 20th
women's football. The tournament,
 time, is contested by the senior men's
originally scheduled for 2021, has been
 national teams from the FIVB, the sport's
postponed until 2022 due to the COVID-
 international governing body. The
19 pandemic. Old Trafford will host the
 championship will be quite exciting this
opening match of the 3rd European
 year, as almost half of the participants
Championship, and Wembley will host
 are considered favourites, including
the final.
 Poland, Serbia, the USA, and Brazil.

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

SPORTS EVENTS YOUR PLAYERS
CAN NOT MISS

 5 6

US Open 2022 EuroBasket 2022

Host country: USA Host country: Czech Republic
Dates: 29 Aug. - 11 Sep. Dates: 1-18 September
Sports: Tennis Sports: Basketball

The US Open is one of four major EuroBasket 2022, also known as the
hardcourt tennis tournaments that European Basketball Championship
make up the Grand Slams. Its history, 2022, will be the 41st edition of the
which started back championship. It takes place every four
in 1881, hasn't stopped in 2020 when years and has a qualification system
the tournament was spectator-less but similar to the World Championships.
still just as spectacular. 2022 will be the
 There will be 24 teams in four groups of
second year of the Great Return with
 six teams each, a round-robin system in
the best female and male tennis players
 action. A single-match final will
on the planet.
 determine the winner of the play-offs
 between the top four teams in each
 group.

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

SPORTS EVENTS YOUR PLAYERS
CAN NOT MISS

 7 8

Davis Cup Finals 2022 The International

Host country: Italy, Great Britain, Romania
 Host country:
 Germany, Spain.
Dates: 7-17 October
 Dates:
 14-18 September
Sports: eSports
 Sports:
 Tennis
 The International is an annual Dota 2
16 national teams, including Argentina, eSports tournament organised by Valve,
Australia, Spain and Serbia, will compete an American video game developer. The
at the Davis Cup Finals in 2022, the top tournament was first held in 2011 at
annual event in men's tennis. Russians Gamescom, where the new Dota 2 game
will not participate in the tournament this was unveiled. The Dota 2 world
year (despite their title in 2021; they championship traditionally involves 16-18
beat Croatia 2-0); the team is replaced teams representing six major regions
by Serbia, '21 semi-finalists. Although (North America, South America, Europe,
France and Spain remain the clear South East Asia, China, and the CIS).
favourites this season, the balance of
power is hard to predict. The event is recognised for its impressive
 crowdsourced prize pools. The winning
 prize in 2022 will be $45,000,000.

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

SPORTS EVENTS YOUR PLAYERS
CAN NOT MISS

 9 10

ATP Finals 2022 FIFA World Cup 2022

Host country: Italy Host country: Qatar
Dates: 13-20 November Dates: 21 Nov. - 18 Dec.
Sports: Tennis Sports: Football

The fifth unofficial Grand Slam For the first time ever, the football world
tournament to be held in Italy is tournament will be hosted by the Middle
referred to as the premier men's tennis East, Qatar. Due to the geography of the
tournament. It is the closing event of tournament and the weather conditions,
the sports season, where eight singles the competition will be held in a shorter
players and eight doubles teams with time slot of 28 days during the autumn-
the best results of the season are winter period.
eligible for the finals. Even the Grand
Slam champion may not become one of With Neymar and the rest of their all-star
the top eight if his or her overall ranking team, Brazil is the favourite to reach their
falls below that required by the fifth World Cup title in 2022.
organisers.

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

SPORTS EVENTS YOUR PLAYERS
CAN NOT MISS

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WTA Finals 2022 WTA Finals 2022 in China will summarise the
 women's tennis season of 2022. The qualification
Host country: China process will be very similar to that of the ATP
Dates: TBA Finals 2022, with the top 8 singles and 8 doubles
 players qualifying for the event based on their
Sports: Tennis season points.

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

SPORTS BETTING BUSINESS: HOW
TO HANDLE LARGE-SCALE EVENTS?
2022 can't be limited to 11 events, can it? Download our printable top sports
events calendar to see the full list of the most anticipated local and world
sporting events this year.

Over 50 events in one place – keep it handy.

Biggest Sports Betting events 2022

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

THE MUST-HAVES: SELECTING THE
BEST SPORTS EVENTS FOR YOUR
SPORTSBOOK
That piece of advice can be summed up in a single sentence: the more events,
the better the chance of hitting the bullseye and acquiring more loyal bettors.
In more detail, it means:

Fact 1.
It is true that the more events the better, but keeping the Pareto
principle (80/20) in mind is always a wise move. Constant analytics and
competent marketing support are therefore a must.

The notable ramp-up of sports and events offered by a bookmaker
provides players with a variety of betting options at the given moment.

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

THE MUST-HAVES: SELECTING THE
BEST SPORTS EVENTS FOR YOUR
SPORTSBOOK

Fact 2.
The FIFA World Cup Qatar 2022 will
undoubtedly be the peak of sports for this year.
To not offer and promote it would be a gross
oversight.

 Fact 3.
 Customise sports betting offerings to capture new
 local markets. Half the battle is won by being aware
 of the trends and interests of bettors in a targeted
 location. Cricket, as an example, is not one of the
 top ten most popular sports for betting in the world,
 but it is a clear priority for bettors in India.

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

SPORTS BETTING BUSINESS: HOW
TO HANDLE LARGE-SCALE EVENTS?
It's that time of year: your personal calendar of priority events is set and the
first big event is approaching. What can you do to prepare for it properly in
order to maximise your sportsbook's profits?

 Your first step is to set the goals and expectations. While
 cashing in on the world's biggest events might seem like the right
 end focus, it is first and foremost about building brand
 awareness.

 Further on, when expectations are outlined, it’s high time to go
 into more detail on what to do before, during, and after the
 event to satisfy the needs of eager event bettors and at the same
 time to achieve sportsbook success.

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

PRE-EVENT ACTIVITIES
The first and most critical step to take before the event is to map out your
marketing plan. The marketing work never ends, so major championships are
perfect for making the most of this time.

Jobs to be done:

 Create the visual component of the promotion. With the

 1 right combination of colours, elements, and a consistent visual
 identity, your materials will stand out from the endless stream
 of ads. Be sure to integrate this message throughout: website
 branding, banner support, bonus offers, and so on.

 Devise a bonus policy for different categories of players

 2 (beginners, loyal, VIP). We recommend segmenting the
 audience and tailoring offers to each group of bettors
 depending on their status. Freebets of a limited amount would
 be good for newcomers, but not so much appreciated by
 sophisticated loyal punters.

 Make use of social media, messengers, and newsletters.

 3 Be selective about the type of communication used on each
 channel (surveys and quizzes for social media, promotional
 letters for email, etc.) and warm up your audience through all
 available touchpoints.

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

PRE-EVENT ACTIVITIES

Jobs to be done:

 Establish separate landing pages for main events.

 4
 They will serve 2 purposes at once:

 • Informational. Players will appreciate a clear and
 understandable timeline of key events on the page.

 • Promotional. Call-to-action pages can be used in your
 promotional campaigns as landing pages. crucial.

 Streamline a proactive helpdesk. This point is not

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 directly related to marketing, but it is still worth mentioning,
 as marketing without support ends up being
 counterproductive. A large influx of players (and after this
 level of preparation it's inevitable) can lead to more
 disputes. Dealing with them in a timely, responsive, and
 friendly manner is crucial.

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

LIVE STAGE
When a tournament is in full swing, what is going to keep players engaged?

 A lower margin

 While this tip will reduce your profits during the game, it will help
 you provide the most appealing odds to your players, which will be
 the foundation for your brand promo during the period. Investing
 in player loyalty and long-term interaction will benefit you far more
 than increased margins for 1-2 weeks.

 Situational marketing and flexibility

 Ensure your information channels broadcast timely and accurate
 information on upcoming matches, best odds, favourites and so
 on. Conduct contests and activate players through various
 engagement channels.

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

AFTERWARDS CHECKLIST

1 Don't be late with your payouts
 Such big events tend to be extremely unpredictable and spectacular: the
 outsiders can often surprise the public by taking the victory against the
 favourites. Regardless of the outcome, it is important to be prepared. Take the
 time to assess your strengths prior to the event and prepare for a smooth
 payout.

2 Stay the course!
 Keep up the momentum on your social networks and email campaigns, plan
 your next event. 2022 is going to be a busy one.

3 Here's a bonus tip
 You can organise your own eSports event. It combines two of the most
 promising verticals at the moment: cybersports and branded events. Taking
 over the media landscape and naming the event after your brand can be a
 highly impactful move.

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

STAY TUNED
Is there anything else you can dive into for
your sportsbook to flourish? Sure 

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 Betting Odds Work?

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 Is Bitcoin Gambling Legal?

 How to Start a Sportsbook?

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

ABOUT THE SOFTSWISS SPORTSBOOK
The SOFTSWISS Sportsbook is a highly scalable and performant solution for launching
an online sports betting business. A product of the volatile 2020, the Sportsbook
is fully compliant with high industry standards and covers tens of thousands
of sporting (including eSports) events in live and pre-match modes.

 Why us?

High coverage and An intuitive interface Market data and managed
the ability to launch and front-end high load trading services backed
globally (around 1,200 speed by the industry leader
unique markets) Betradar

 Seasoned risk Team flexibility and constant
 management team platform refinement

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SPORTSBOOK 2022 SPORTS BETTING CALENDAR

ABOUT SOFTSWISS

 YEAR LAUNCHED 2009

 LOCATION Licensed iGaming entities in Curaçao and
 Malta, with offices in Belarus, Georgia, Malta,
 and Poland.

 BRAND BRAND CUSTOMER
 PURPOSE VALUES CARE
 To be a reliable Innovation Our clients should get
 long-term partner, the best tool for running
 who ensures the Service based on an online gambling
 safety and high quality reliability, security business, and their sites
 of services, thereby and integrity should be the best in
 maximizing design, speed, flexibility
 Expertise
 a client's profit. of promotional features,
 and load resistance

 CONTACT US

 order@softswiss.com +44 20 8123 08 32 www.softswiss.com

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