SMASHING SUMMER DEALS - Headlines July - August 2019 - 0121 428 6850 WWW.SWALLOW.UK.COM
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Headlines July - August 2019
SMASHING
SUMMER
DEALS
0121 428 6850 WWW.SWALLOW.UK.COM
SALES@SWALLOW.UK.COM
Swallow
Dear Customer…
A very warm welcome to the July, the Tour de France Beer lovers can enjoy both
summer edition of Headlines! from 6th - 28th July and the International Beer Day on
As we move towards the roar of the British Grand 2nd August and the ever
holiday season, the weather Prix on 14th July. Northern popular Great British Beer
and longer evenings provide Ireland hosts The Open Festival from 6th - 10th
a great opportunity to boost Championship from 18th - August. Draw in the crowds
trade in your venue. 21st July marking an historic by hosting your own beer
return to Royal Portrush, and festival to coincide with
As a member of Unitas
for cricket fans, there is the these events.
Wholesale, we are able to
Ashes series against Australia
bring you the very best Monday 26th August is the
to look forward to in August.
offers and deals on summer final bank holiday of the
drinks to help you make the Make sure you maximise summer, ensure you are
most of the many exciting your profits during all the fully stocked and organised
opportunities coming up in major sporting events by well in advance, taking
the summer months ahead. keeping chillers and back advantage of the fantastic
bars fully stocked with the deals in Headlines! Here’s to
The summer of sport sees
most popular summer drinks a summer of success.
the return of Wimbledon,
and snacks.
which runs from 1st - 14th
jul jul jul
1 14 18
14 21
wimbledon british grand prix The Open Championship
aug aug aug
2 6 26
10
international beer day great british beer festival bank holiday
HEADLINES · Jul-Aug 2019
Swallow
wholesale drinks solutions
A bit about us…
Swallow Wholesale Drinks Solutions is a proud family-run business born and built in the West Midlands, recently celebrating 30 successful years
as Birmingham’s leading independent drinks wholesaler. With an impressive product portfolio consisting of Beers, Wine & Spirits, Ciders, Soft
drinks, Gas & Snacks, we distribute a vast range of premium brands to the on-trade across the city and its surrounding areas, providing solutions
to each customer’s individual drinks needs.
Continuing to supply a variety of establishments and delivering six days a week in our new fleet of branded vehicles, Swallow Drinks aims to
provide all of its customers with a fast, professional service that meets their on-going demands.
With our own in-house technical services department Swallow Dispensed Drinks Solutions, we really are the full on-trade service, making us
the preferred route to market in the Midlands.
Please feel free to contact us, our friendly and personable team are waiting to help!
We look forward to hearing from you.
0121 428 6850 (option 1) • sales@swallow.uk.com
Jul-Aug 2019 · HEADLINES
Swallow HEADLINES · Jul-Aug 2019
Swallow Jul-Aug 2019 · HEADLINES
Swallow HEADLINES · Jul-Aug 2019
Swallow
BIRMINGHAM BREWING CO
EXCLUSIVE SWALLOW ALE
SECOND CITY
PALE 4.4%
30LTR - SANKEY
£72.49
Jul-Aug 2019 · HEADLINES
Swallow
Sankey Grundy
CRAFT ALES
BIRMINGHAM BREWING CO
4.0% 4.1% 4.4% 5.5%
Citrus Pale Ale Triple Hopped Bitter Dry Hopped Lager IPA
£79.99 per 30Ltr £79.99 per 30Ltr £79.99 per 30Ltr £89.99 per 30Ltr
JOULE’S BREWERY
4.3% 4.5% 4.8%
Craft Lager Arizona Pale Ale Indian Pale Ale
£69.95 per 30Ltr £71.49 per 30Ltr £74.95 per 30Ltr
BANKS BREWERY
3.8% 5.0% 4.0% 4.5%
Pale Ale IPA Dry Hopped Lager Pale Ale
£63.95 per 30Ltr £72.49 per 30Ltr £63.95 per 30Ltr £118.50 per 50Ltr
ST AUSTELL
4.8% 4.5% 4.5% 4.5%
Cornish Lager IPA Pale Ale California Pale Ale
£69.95 per 30Ltr £79.95 per 30Ltr £72.95 per 30Ltr £69.95 per 30Ltr
HEADLINES · Jul-Aug 2019
Swallow
Sankey Grundy
CRAFT ALES
CRATE BREWERY
3.6% 4.5% 6.0%
Session IPA Pale Ale IPA
£74.99 per 30Ltr £79.99 per 30Ltr £93.99 per 30Ltr
GREENE KING
4.5% 5.3% 5.6%
Pale Ale Grapefruit IPA Thistle IPA
£73.75 per 30Ltr £77.99 per 30Ltr £77.99 per 30Ltr
HEINEKEN BREWERY
4.6% 4.6% 5.5% 4.0%
Lager IPA IPA Session IPA
£72.99 per 30Ltr £72.99 per 30Ltr £94.95 per 30Ltr £85.75 per 30Ltr
MEANTIME
4.1% 4.7% 4.2%
Yakima Red Ale IPA Lager
£76.49 per 30Ltr £78.50 per 30Ltr £74.95 per 30Ltr
Jul-Aug 2019 · HEADLINES
Swallow
Get crafty “
“ Craft beer is the biggest thing to happen to the beer market in a generation,
with more interest in quality beer than ever before.
Craft range
Mike Benner, SIBA Chief Executive
Trends for 2019
No and low growth accelerates
IPAs and Pale Ales have been rising in popularity for Demand will continue to rise for craft lager and
some time and make up 60% of the craft beer market. no/low alcohol products. There is a new gap in the
Traditional styles such as brown ale have seen sales fall market for “lower” ABV drinks and this area will
but should also be included in your craft beer range. continue to expand.
Craft beer value growth yoy* Craft lager gains
Canned beer Craft beer value split*
25% Canned Beer dominates. Breweries that
switched from bottles to cans found on average
that their rate of sale almost tripled.**
20% 23.9%
Ethical values LAGER ALE
15% Consumers will increasingly choose beers from
16.9% 35% 65%
breweries they share ethical values with.
LAGER
10%
ALE
lity assurance
Q ua
5% Consumers and retailers will increasingly need *Figures from Marston’s On Trade Report 2018
assurances on quality through schemes like the *Figures from Marston’s
SIBA Brewers Food Safety & Quality Standard. On Trade Report 2018
0%
Independent craft brewer growth
Consumers believe genuine craft British Independent Brewers 890 jobs are expected to be
beer should come from a small brewed 0.8% more beer in 2018, created by small independent
independent brewery. compared to 2017. brewers in 2019.
Drinking less, but better!
Savvy consumers are drinking less
5%
umers better; of
45%
alcohol less often, but drinking
consumers
increasingly choosing quality
45%
of consumers ***
ppy to are happy to are happy to
ore for local craft
pay more for mainstream beers.
over pay more for
uine genuine genuine
beer craft beer craft beer
Younger drinkers
4%
s would be
24%
Younger drinkers are drinking
of consumers would be
24%
of consumers would be
likley
or resteraunt
less but
moredrinking
likley better quality
to visit a pub or resteraunt
more likley
to visit a pub or resteraunt
a good
ion of beer. The most
if it had a good
selection of significant change if it had a good
selection of
beer craft beer
between the 2017 and 2019 craft beer
surveys was in the number of 25 to
/3
e attracted
t beer
2/3
34-year-olds drinking beer more
regularly than once a week from
customers are attracted
to craft beer
2/3
customers are attracted
to craft beer
see it as a 26% in 2017 to 16% in 2019.
because they see it as a because they see it as a
mium premium premium
uality high quality high quality SIBA British Craft Report 2019 • **The Drinks Business, April 2019 • ***MA 25.1.19
duct product product
HEADLINES · Jul-Aug 2019Swallow
5.2% 4.7%
£74.99 £72.99
per 30Ltr per 30Ltr
Jul-Aug 2019 · HEADLINESSwallow HEADLINES · Jul-Aug 2019
Swallow Jul-Aug 2019 · HEADLINES
Swallow
BREWED IN THE UK *T&C’s Apply, subject to availability
HEADLINES · Jul-Aug 2019
ADVERT_BUL_0007.indd 1 08/03/2019 15:56Swallow Jul-Aug 2019 · HEADLINES
Swallow HEADLINES · Jul-Aug 2019
Swallow
CAPE MARLIN
B U Y A N Y 12 G E T 1 F R E E
£4.69
PER BOTTLE
CAPE MARLIN SHIRAZ CAPE MARLIN CHENIN BLANC
Soft and juicy with red and black fruits, Fruit forward, fresh, fragrant and
bramble, black pepper, smoke and aromatic with tangerine, yellow and red
cranberries. plums and nectarine notes.
Antico Fregio
Garganega Pinot Grigio
BUY 6 GET
1 FREE
£5.09
per bottle
Jul-Aug 2019 · HEADLINES?
Swallow
BUY 12 BOTTLES GET
1 x SAUVIGNON BLANC OR MALBEC FREE
MALBEC SAUVIGNON BLANC
A soft, easy-drinking Its style is more New
Malbec from the South World with crisp,
of France, made in a tropical fruits than is
modern style. Upfront expected from this part
fruit of blackcurrants of France. Fresh white
and plums well-balanced flowers and grapefruit
in the mouth with good on the nose which is
acidity. reflected on the clean
palate with a citrus
burst on the finish.
£5.49 per bottle £5.49 per bottle
PICPOUL VIOGNIER
A discreet bouquet, Crisp and fruity
fine and pleasant with Viognier. Lemon
aromas of acacia and aromas with peach and
hawthorn flowers. apricot and a rich and
Elegant on the palate, refreshing finish.
this lively wine displays
good balance between
acidity and structure.
£6.07 per bottle £6.07 per bottle
HEADLINES · Jul-Aug 2019Swallow
Orchid
- Full Range -
White Orchid Red Orchid Pink Orchid
Sauvignon Blanc Merlot Zinfandel Rosé
Attractive with a nose of Succulent raspberries Delicate pretty pink in
ripe Conference pears and red plums with a colour. Fabulous aromatic
with hints of passion soft, balanced palate intensity displaying
fruit and elderflower. showing fragrant violets tropical melon and
and redcurrants. strawberry flavours.
£4.69
per bottle
£4.69
per bottle
£ 4.69
per bottle
BUY 12 GET 1 FREE
NET £4.33 PER BOTTLE
Jul-Aug 2019 · HEADLINESSwallow
P ierre Lac as s e JOEY BROWN
£ 4.49
per bottle
BUY ANY 12 GET ONE FREE
BUY ANY 12 GET ONE FREE £4.49
per bottle
Rio R o c a EUCA HILL
£4.49
per bottle
BUY ANY 12 GET ONE FREE
BUY ANY 12 GET ONE FREE £4.49
per bottle
HEADLINES · Jul-Aug 2019Swallow
TANANGA SAUVIGNON BLANC
NEW ZEALAND
BUY 12 GET
ONE FREE
NET £5.62 ONLY
£6.09
per bottle
Jul-Aug 2019 · HEADLINESSwallow HEADLINES · Jul-Aug 2019
Swallow Jul-Aug 2019 · HEADLINES
Swallow HEADLINES · Jul-Aug 2019
Swallow
NEW Honey & Rum Liqueur 29% 70cl
£19.89 £25.85 £23.69
Jul-Aug 2019 · HEADLINESSwallow HEADLINES · Jul-Aug 2019
Swallow Jul-Aug 2019 · HEADLINES
Swallow HEADLINES · Jul-Aug 2019
Swallow Jul-Aug 2019 · HEADLINES
Swallow HEADLINES · Jul-Aug 2019
Swallow Jul-Aug 2019 · HEADLINES
Swallow HEADLINES · Jul-Aug 2019
Swallow Jul-Aug 2019 · HEADLINES
Swallow HEADLINES · Jul-Aug 2019
Swallow Jul-Aug 2019 · HEADLINES
Swallow HEADLINES · Jul-Aug 2019
Swallow
wholesale drinks solutions
BUY 4 CASES GET 1 FREE
Jul-Aug 2019 · HEADLINESSwallow
The Great British Beer Festival returns to Olympia from
the 6th – 10th August as we celebrate all things beer this
summer. Organised annually by the Campaign for Real Ale
(CAMRA), the GBBF has been running for over 40 years and
is set to be even bigger.
Great With around 900 different drinks available, organisers call it the
“Biggest pub in the world”. Of the 900 drinks, more than half are
beers from British brewers.
British Why not run your own British Beer Festival this summer and fly the
Beers
flag proudly behind your bar?
Here’s some of our favourite British beers:
Plan for success
AUG August Bank Holiday
26 Summer is here and August is host to the last of the 2019 bank holidays before Christmas. With customers eager to enjoy
the summer sun with friends and family, the bank holiday weekend offers a fantastic opportunity to boost sales and
increase footfall at your venue.
• M ake your venue inviting with hanging baskets to brighten things • Live music is a great way to attract customers to your venue over the
up, attract passing trade and set a cheerful welcoming tone. bank holiday weekend. Get local bands involved and use their social
• P romote all of your events well in advance using posters, A boards, media as well as your own to spread the word.
banners and social media. • Make your outdoor areas the place to be ahead of the bank holiday
• S pecial offers on pitchers of cold cider, lager and cocktails are a weekend – comfortable furniture, parasols, patio heaters and clean,
great way to increase sales. litter free areas will help attract customers to your venue and keep
• Offer soft drinks and mocktails for children and non-drinkers. them there for longer.
• F amilies are key to a successful bank holiday weekend. Concentrate • BBQs are a guaranteed and versatile winner for the summer months.
on family dining with attractive special offers. Free kids meals are They increase food sales, drive up drinks sales and attract larger
sure to go down well, just remember to protect your margins! groups of customers. Focus on hand-held foods such as hot dogs,
chicken and burgers for a broad appeal and supplement your food
• H ost a family fun day to draw in the crowds – offer outdoor games,
offering with salads, garnishes and fries to drive up the average
activities and music as well as a children’s entertainer, face painter
spend.
or bouncy castle and you’re on to a winner.
HEADLINES · Jul-Aug 2019Swallow
#GetSocial
Social Media’s popularity has exploded over the last 10 years, in
particular Facebook, Instagram and Twitter - you can use it to promote to
existing customers and to attract new ones to your venue. Use it to its full
potential to help your business and revenue grow!
The benefits of Facebook When to post
• Facebook is the most useful platform for On Trade venues*
• You can easily share key information about your venue Thursday & Friday,
(location, contact details, opening hours, etc) Make sure
these are correct and up to date on all platforms.
Facebook 1pm-3pm
1-2 times per day
• Allows you to share videos, pictures, positive reviews and
respond to customer feedback/enquiries. Monday - Friday,
Twitter 12pm-6pm
5 times per day
Your online identity
Monday,
• Verify your Facebook page by clicking verify page under settings. Instagram 3pm-4pm
• Make sure your profile pictures represent your business by 1-2 times per day
using either your logo or an image of your venue – being
recognisable is important to being found and liked. Keep this
Make sure you respond to customer
consistent across all platforms.
feedback or questions quickly.
• Utilise useful Facebook Business Page attributes such as add the
book now button, upload your menu and allow reviews. Booking a
table online has now overtaken telephone reservations.
45% 7/10
of UK consumers adults have discovered a new
prefer to make
bookings online.**
beverage on social media and
considered buying it.*** What to post
Testimonial quote
Be organised & interesting! Fun fact
• Plan a social media calendar for each month. Include events Poll questions
at your venue or in the local area and big sporting fixtures.
• Let your audience know when you list new products. Contest or giveaway
• Post a variety of content not just promotions and offers. Behind the scenes photo
Local news
Connect with your customers Funny image or meme
• Including photos, links or videos in your tweets and posts
leads to higher levels of engagement from users – make sure Share an article
your pictures are good quality and inviting. Respond to a FAQ
• Posts promoting your venue should always include a photo
and an offer/call to action. Meet the team
• Encourage customers to check in/tag your venue.
• Always seek consent before sharing customer photos on your social media!
**https://www.morningadvertiser.co.uk/All-products/Latest-Booking-Trends-from-Zonal-and-GCA) • ***(https://www.morningadvertiser.co.uk/Article/2019/04/25/What-are-the-biggest-changes-in-alcohol-consumption)
https://sproutsocial.com/insights/bars-restaurants-social-media-guide/ • *https://www.morningadvertiser.co.uk/Article/2016/06/15/Pub-social-media-tips
COMING
SOON !
Sep Cask Ale Week sep Rugby World Cup Oct HAlloween
19 20 31
Jul-Aug 2019 · HEADLINESSummer Specials
from
32COORS
& 1986 - 2018
Please contact Swallow for generous deals
on all Molson Coors draught brands.
Swallow (Soft Drinks, Beer & Cider Wholesaler Ltd) Terms and Conditions
1. All offers are available from 1st July to 31st August 2019 unless otherwise stated. 2. All offers are subject to regional
Stonehouse Lane, Bartley Green, Birmingham, B32 3AH
availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts
Tel: 0121 428 6850 Fax: 0121 428 6858 that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract,
Email: sales@swallow.uk.com which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products,
Web: www.swallow.uk.com which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s
AWRS URN: XJA W000 0010 0730 confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.You can also read
