Selfridges - Briefing - Selfridges Press

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Selfridges - Briefing - Selfridges Press
Selfridges

    Briefing
Selfridges - Briefing - Selfridges Press
S E L F R I D G E S   AW 2 1   B R I E F I N G

                      Bahati Simeons
Selfridges - Briefing - Selfridges Press
C O N T E N T S

  01   Introduction
  05   Project Earth

Contents
  07   Womenswear
  11   Menswear
  15   Culture
  19   Food & Home
  23   Services
  25   Brand List
  33   Contacts
Selfridges - Briefing - Selfridges Press
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         Like our customers,
         we’re understanding
         that what were
         temporary, reactive
         shifts in our day-to-day
         are now permanent
         changes that are
         shaping a more
         efficient, more future-
         proofed approach.

01
                                                 The Garde
Selfridges - Briefing - Selfridges Press
I N T R O D U C T I O N

                                 We started this year — like
                                 many of our customers — by
                                 celebrating the pleasure we
                                 can take from the natural world,
                                 with our first year-long creative
                                 theme. Setting the agenda for
                                 the next 12 months, Good Nature
                                 will continue to manifest in all-
                                 things Selfridges, looking out to
                                 the natural world for pleasure        What were creative workarounds
                                 and inspiration, considering          and solutions to contemporary
                                 our impact with each project it       challenges are now permanent
                                 informs. Good Nature intends to       factors at Selfridges. Resellfridges
                                 bring a lightness inside the stores   and our rental service,
                                 and focus on a renewed sense          SelfridgesRental.com, are
                                 of hopefulness that leans into        here to stay, only adding to a
                                 restoration and growth as we          sustainability-first approach.

          “Changing
                                 enter a new chapter. Mirroring all    These new pillars are continuing,
                                 that is positive about our natural    increasing in scope and possibility
                                 world, Selfridges and the Good        in our buying ecosystem to form
                                 Nature campaign will change           future-proof innovations we know
          the way we             and adjust as the seasons do, too.    our customers are attuned to —
                                                                       over half have shared with us that
          all shop has                                                 they’re concerned with living a
          never been                                                   greener existence following the
                                                                       Covid-19 pandemic. This is just
          so exciting                                                  the next stage of us building a
                                                                       more climate-friendly way to
                                                                       reflect our customers and their
                                                                       changing priorities.

                                                                       We know that things have
                                                                       changed, but with that comes
                                                                       the semblance of a fresh start.
                                                                       Changing the way we all shop
                                                                       has never been so exciting for
                                                                       us, for our community and, most
                                                                       importantly, for our planet.

                                                                                                   02
en Centre at Selfridges London
Selfridges - Briefing - Selfridges Press
Selfridges - Briefing - Selfridges Press
The Garden Centre at Selfridges London
Selfridges - Briefing - Selfridges Press
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        Project
In the last year, on the back of
the launch of our five-year Project
Earth commitments in 2020, we’ve
become synonymous with a
pioneering approach that explores
solutions for the fashion industry’s
sustainability challenges. In fact,
sales of items that meet Selfridges’
Project Earth green-standard
labelling regulations increased
by almost 200 per cent from 2019.
In 2021, repairing, reselling, refilling
and renting are now all key to the
Selfridges experience, leaning into
our long-established quest for a
kinder, more conscious approach
that our customer is increasingly
demanding from us.

                                                 Resellfridges Accessories

05
Selfridges - Briefing - Selfridges Press
P R O J E C T   E A R T H

“
Repairing,
reselling,
refilling
and renting
are now all
key to the
Selfridges
experience

Ear th
                            Repairs Concierge

Following the pandemic, we              Resellfridges is set to step up this
know that 56 per cent of our            season with our buying team
customers admit to being more           hand-picking the best of the
concerned with climate change           best of seasons before with an
and sustainability, which has           unrivalled edit of bags available
informed our buy so that it now         for resale in-store and online.
stands that over 10 per cent of our     We’re also inviting our customers
brands in store are eligible for our    to sell their very own pre-loved
Project Earth labelling. Sales of our   pieces through Selfridges.com
sustainable choices continue to         in exchange for store credit.
outperform, with sales escalating       In addition to the everyday
at over 100 per cent uptake.            highlights on offer, those that are
Season after season, we’re inviting     set to tie the knot might find a trip
more and more brands that               to the Corner Shop come August
are eligible for our Project Earth      could see them rethink their bridal
labelling to come on board.             get-up to lace it with sustainability
                                        and a one-of-a-kind buy with
As things begin to open up,
                                        edits from Mon Vintage, Rokit,
we’re expecting more and more
                                        ReSee Vintage and Bay Garnett.
people to lean into the rental
revolution in store, where each
piece offered through Selfridges
Rental is curated by the Selfridges
buying team from the new season
collections, ranging from well-
known names to contemporary
icons from cult brands.

                                                                     06
Selfridges - Briefing - Selfridges Press
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Supriya Lele

Womenswea                                        Never before has a new season buy been pac
                                                 with quite so much newness as autumn/winter
                                                 142 brands are arriving at Selfridges for the first
                                                 making up 40 per cent of the overall buy, while
                                                 to a third are smaller independent businesses.
                                                 putting a focus on championing the exciteme
                                                 discovering fresh fashion talent, supporting you
                                                 brands and emerging businesses.

07
W O M E N S W E A R

  Witness the arrival of some of the
  most exciting young designers
  working today. RCA graduate
  Supriya Lele’s collection lands in
  store for the first time this season,
  offering an elevated take on
  the trending Y2K aesthetic.
  So does Central Saint Martins
  graduate and Nigerian-born

                                          “
  multihyphenate Mowalola
  Ogunlesi’s eponymous brand,
  Mowalola. Mirror Palais is going
  to be UK exclusive destined
  to appeal to the engaged                We’re putting
  Instagram followings that await         a focus on
  their every drop. Aune also
  launches in Selfridges London           championing
  and selfridges.com this year, with      the excitement
  its in-house label set to satiate
  those desperate to get dressed          of discovering
  up again. These brands will unite
  with a cohort of contemporaries
                                          fresh fashion        Mirror Palais
  we continue to host, including          talent, supporting
  Richard Quinn, KNWLS and
  Nensi Dojaka.                           young brands
                                          and emerging
                                          businesses

ar
cked
r 2021’s.
  t time,
 e close
 . We’re
ent of
  ung

                                                                                   08
                      Aune
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For those not quite ready to let
go of the laidback ease we’ve
taken to over the last 18 months,           We’re continuing to support
there’s a wealth of stealth pieces          brands that trade direct-to-
from the likes of Wales Bonner,             consumer to offer up a greater
Litkovskaya (UK exclusive),                 platform for these often
Blanca Studio and Gabriela                  independent labels. Miaou,
Hearst’s namesake collection                Musier Paris, Maison Cleo,
(that also comes packed with                Image Gang and Joah Brown
great green credentials) to offer           are set to be highlights here.
up a polished finish to louche,
laidback dressing arriving.
Meanwhile, we’re also expecting
to see major excitement for
close-contact fashion, including
                                                                              Litkovskaya
Amina Muaddi’s collaboration
with Wolford and the continued
anticipation of another year
of drops from genre-defining
shapewear brand, Skims.
Weddings are looking different
right now, and these pivots in
celebrations are impacting
how the modern bride wants
to dress on her big day. We’re
spearheading a contemporary
approach to the big white dress
with options from Khaite, Self-
Portrait, Galvan London and
Gauge81 that will allow her to
approach the day with a sense
of personality and a welcome
sense of elegant ease. Those
wishing to increase Selfridges’
involvement on the day even                Blanca Studio
further can wed in store, whether
that be a glamour-fueled
affair or a simpler nuptials that
highlights the best of Selfridges
earth-loving specialties.

09
                                                                             Skims
W O M E N S W E A R

                                                          Musier Paris

Amina Muaddi x Wolford

        “
        More than ever, the Selfridges
        customer is looking for brands which
        mean something to them. Because
        we feel that the freshest ideas are
        coming from smaller, independent
        designers we’ve invested heavily in
        new brands — there’s a purity to the
        creative process of young designers
        that really resonates at Selfridges.
        As much as possible, we try to
        have a point of difference with our
        womenswear buy and sustainability,
        exclusivity, wellness, and culturally
        relevant storytelling are the pillars   Self Portrait
        we focused on this season.

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Menswear

                               Bianca Saunders

11
M E N S W E A R

                                                     “
                                                     We’re especially
                                                     excited to
                                                     back emerging
                                                     black-owned
                                                     businesses that
Olubiyi Thomas                                       are redefining the
                                                     menswear space

                 Newness is the buzzword over in
                 menswear too, with launches from
                 exciting new-to-Selfridges names taking
                 centre stage and measuring at 25 per
                 cent. We’re especially excited to back
                 emerging black-owned businesses that
                 are redefining the menswear space in
                 London, like Saul Nash, Bianca Saunders,
                 Cold Laundry and Olubiyi Thomas, all
                 joining the Selfridges menswear fold
                 for autumn/winter 2021. We’re also set
                 to be the first in the UK to exclusively
                 stock trauma nurse Oluwole Olosunde’s
                 anatomy inspired label.

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                      There’s much to get the
                      customer coming through the
                      door this season. Fear of God
                      will have its first space come
                      September, in a prime location at
                      Selfridges London, while Prada,
                      Bentgablenits and BAPE are just
                      some of the brands lining up to
                      transform the iconic Defender in
                      the Designer Street Room.

                                                          Curves by Sean Brown

                                                                    “
                                                                    Over the past year and a half
                                                                    we have been thinking of what
                                                                    we can offer our Menswear
                                                                    customer that sits outside of
                                                                    ready-to-wear. We wanted to
                                                                    work on expanding our offering,
                                                                    looking at lifestyle and home
                                                                    edits, providing product that is
                                                                    beyond ‘fashion’ and tapped
                                                                    into the wider culture.

Fear of God

13
M E N S W E A R

           The menswear buy at Selfridges
           this season is redefining what
           constitutes streetwear, elevating
           it from the loungewear
           connotations to enter a sharper
           space that excites our customer
           to reach for newness. Yet, it’s not
           enough to dress the part in 2021.
           Instead, live the life courtesy of
           exciting launches that tow the
           line between art, culture and
           fashion, by snapping up pieces
           from Curves by Sean Brown and
           we’ll also play host to the first UK
           pop-up for Crosby Studio’s vibrant
           homewares. Here, expect to
           get up close and personal with
           Harry Nuriev’s zeitgeist-defining
           aesthetic that continues to blur
           the lines creatively.

                                                  SweetLimeJuice

                                                  We’re also playing close
                                                  attention to the finer details this
                                                  season with a renewed focus
                                                  on jewelry. London design
                                                  graduates Georgia Kemball and
                                                  SweetLimeJuice are key names
                                                  to know when it comes to the
                                                  new diktats for accessorising,
                                                  while we’re excited to introduce
Crosby Studio
                                                  Cerrucci, a brand that finds
                                                  inspiration in the capital’s music
                                                  and culture scene, too. Seb
                                                  Brown’s contemporary take
                                                  on signet rings are sure to be
                                                  headline pieces for our customers,
                                                  while Dear Letterman’s talismanic
                                                  trinkets are for those looking for a
                                                  more sentimental approach.

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     Good
     Nature
     Grows
           Our 2021 creative theme Good Nature continues to
            respond to the seasons, with a lens on creativity.
           High summer is a celebration of the sun – and the
            sense of hope, wonder and escapism it radiates.

                                                                 Charlotte Taylor x Joe

15
C U L T U R E

          Min Hyun-Woo

          Set Designer and Art Director
          Ibby Njoya has been
          commissioned to create a
          window installation, at the
          corner of Orchard and Oxford
          Street. "I want people to dance
          and feel joy when they see
          Selfridges’ Window 20. The
          colours are different but come
          together to make something
          beautiful, it’s about movement,
          flow and our connection with
          one another." he says.
          Selfridges is set to continue in
          its commitment to support and
          platform creative communities,
          when culture collides with
          Good Nature this autumn.
          Expect a special series of
          unexpected events that will
          further shift what our spaces
          mean to people. We’ll amplify
          our Selfridges cultural program
          through podcasts, digital
          content and documentaries.
          Visitors will find pleasure in
Mortell   culture, creative expression
          and connectivity across our
          physical and digital stores.

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                      Osman Yousefzada at Selfridges Birmingham

17
C U L T U R E

Infinity Pattern 1
                     Not set on just allowing our
                     interior spaces to act as
                     creative canvases for the
                     world’s most dynamic creatives,
                     the Birmingham store is set to
                     transform into a large-scale
                     temporary public art installation
                     by Osman Yousefzada.
                     Entitled Infinity Pattern 1, the
                     structure by the Birmingham-
                     born multidisciplinary artist is
                     set to wrap around Selfridges
                     to transform the city’s skyline
                     with a striking colour palette of
                     pink and black, worked in
                     a tessellated sequence.
                     The artwork will see Yousefzada,
                     the son of Aghani and Pakistani
                     immigrant parents, merge
                     autobiographical elements with
                     a narrative that will reflect on
                     Birmingham’s past and present,
                     exploring issues of race, labour
                     and migration and a prosperous
                     idea of a world without borders.
                     Yousefzada’s work is a part
                     of Selfridges long-standing
                     commitment to support
                     creativity in the cities that host
                     our stores, our customers and
                     our values.

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                      Selfridges opens its doors with
                      the latest grocery essentials and
                      enterprising food innovators
                      to bring an unrivalled sense of
                      flavour to the Foodhall, certifying
                      it as a one-stop gastro outpost.
                      With Project Earth commitments
                      front of mind, a curation of
                      natural wines, all sourced from
                      expert purveyors, leans into
                      the vogue for biodynamic and
                      organic bottles.

                      Food &

19
F O O D   &   H O M E

                                                        The London Foodhall introduces
                                                        sensory experiences to entice
                                                        customers. Upgrade your morning
                                                        brew with Roasting Plant’s single-
                                                        origin coffee, roasted and ground
                                                        both on site and in sight, flying
                                                        across the concourse to bring
                                                        a sense of theatre to the ritual.
                                                        Coffee in hand, a new bakery         The Selfridges Pop Up Kitchen,
                                                                                             a launch pad for exciting new
                          Roasting Plant

                                                        destination will offer fresh bakes
                                                        that are as much of a must have      dishes and the best street food in
                                                        as a Fendi Baguette found at the     the capital, introduces Juici Jerk.
                                                        side of the London store.            Brothers Jarrell and Troy Johnson
                                                                                             are set to serve up their enigmatic
                                                                                             take on contemporary Caribbean
                                                                                             cuisine, which is sure to attract
                                                                                             cult followers and new fans to
                                                                                             experience the brothers’ flavours,
                                                                                             in store from August.

                “
                                                                                             Selfridges presses refresh on its in-
                                                                                             store restaurant scene, with new
                                                                                             destinations for friends to reunite
                Selfridges                                                                   together and be inspired. Building
                                                                                             on the established reputation of
                presses                                                                      the Brasserie of Light and Alto by
                refresh on                                                                   San Carlo, a pioneering plant-
                                                                                             based restaurant is set to launch
                its in-store                                                                 in September, leaning into the
                restaurant                                                                   Good Nature campaign with
                                                                                             planet-friendly fare at its finest.
                scene                                                                        And by the end of the year, the
                                                                                             fourth floor restaurant space will
                                                                                             be transformed to house new-to-
                                                                                             Selfridges food enterprises that
                                           Juici Jerk                                        pack as much flavour as they do
                                                                                             a joyful approach to food.

                                           Home
Natural wines

                                                                                                                           20
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           Gergei Erdei

21
F O O D   &   H O M E

             Magniberg

                           After too long not being the            If one group of people appear
                           case, we’re excited to make our         to have been most inspired by
                           homes simply our home once              time spent at home over the last

“
                           again. We’ve invited a whole new        12 months, it’s fashion designers.
                           host of enlivening interior brands      We’re excited to bring those
                           into the store to enable us to          labels beloved in our wardrobe
It's time to enjoy         celebrate the joy a well-dressed
                           home can bring. Magniberg’s
                                                                   and cosy up on the sofa in their
                                                                   new interior introductions as the
our spaces, and            Egyptian cotton bed sheets are a        season unfolds. From Erdem’s
                           fastpass to a restful night’s sleep,    cashmere blankets to Christopher
Selfridges has more        while Casa by Paboy’s cult frill-trim   Kane’s natty More Joy pieces,
than a few tempting        cushions in a rainbow of shades         by way of former Gucci designer
                           make getting up to peruse your          George Erdei’s ’70s-inspired
tricks in its arsenal to   surroundings an occasion in itself.     cushions and By Walid’s signature
make this a reality        Project Earth-approved Kana             antique textiles worked over
                           London is the perfect finishing         covetable home accessories,
                           touch for those returning dinner        fashion is more than finding a
                           parties, as is Ottelenghi’s Serax       place in the home.
                           collaboration that, much like the
                           chef’s way with flavour, brings a
                           table to life. It's time to enjoy our
                           spaces, and Selfridges has more
                           than a few tempting tricks in its
                           arsenal to make this a reality.

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         Services
                               Even in its opening weeks, 2021 proved itself to be a
                               year like no other. With the doors to all the Selfridges
                               stores closed, the year began with a need for us to
                               search for a renewed sense of self to understand
                               how we, and in particular the experiential nature that                Dior at Alto
                               we know our customers love from us, could carry
                               on through these trying times. Soon, customers were
                               invited to virtual appointments to try on pieces from
                               the Gucci x The North Face Corner Shop and Mother’s
                               Day was that little more special with experience
                               boxes packed full of special touches.

                                                                                                     “Selfrid
                                                                                                     is mor
                                                                                                     a shop
                                                                                                     contin
                                                                                                     chang
                                                                                                     way y
                                                                                                     appro
                                                                                                     how y
                                                                              Experience Concierge

23
S E R V I C E S

 o

           When the time to reopen the            Experience is core to Selfridges
           stores finally arrived, it was these   for the year ahead, with over
           special, experiential additions        50 options available for our
           that carried through into bricks       customers to come and enjoy,
           and mortar opportunities.              whether that’s a tailor-made
           Soulcycle arrived on the Mews          wedding day, a magical FAO
           at Selfridges London, al fresco        Schwartz shopping trip, or even
           dining on the roof became one          a private skate lesson. Gifting is
           of the capital’s most coveted          big news across the year and
dges       reservations to secure and             we anticipate that people won't
           we launched the Experience             wait until the end of the year to
re than    Concierge in London, with              treat loved ones, or themselves.
 p as it   outposts in Manchester and
           Birmingham set to arrive by the
                                                  Expect to notice a response to
                                                  this with our edits for 2021, and
nues to    end of the year.                       the launch of our Experience
                                                  Concierge in Manchester and
ge the                                            Birmingham. Christmas will also
you                                               see the welcome return of the
                                                  Elfridges, to ensure that gifts are
oach                                              chosen with a knowing, extra-
you buy                                           special service.
                                      Soulcycle

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                           424                    Alexander McQueen         Arabica               Balvenie
Brand List                 1882
                           032c
                                                  Alexander Wang
                                                  Alexandra Miro
                                                                            Archipelago
                                                                            Arc'teryx
                                                                                                  Bang & Olufsen
                                                                                                  Banwood
                           1017 ALYX 9SM          Alice & Olivia            Ardbeg                Bao Bao Issey Miyake
                           10seiotto              Alice Peto                Area                  Baobab
                           111SKIN                Alighieri                 Areaware              BAPE
                           16 Arlington           Alix NYC                  Argentina             Barbaresco Produttori
                           1839 Honey             All Fenix                 Argile et Couleurs    Barbie
                           1882 x Bethan Gray     AllSaints                 Arizona Love          Barbour
                           19-69                  Allsorted                 Armagnac              Bare Minerals
                           24 Bottles             Alo Yoga                  Armani                Barista & Co
                           3.1 Phillip Lim        Alpha Industries          Arnette               Barkan
                           360 Cashmere           Alphabet Bags             Aromatica             Barker
                           3x1                    Alpha-H                   Art Dealer            Baron De Sigognac
                           5ive Oil               Alsace                    Art Muria             Barrie
                           64 Audio               Alyx                      Arthur Price          Barts Al
                           7 Days Active          Amarula                   Artisan du Chocolat   Bass Weejuns
                           7 For All Mankind      AMBUSH                    Artisan St            Bassike
                           79hour                 American Crew             Asceno                Bateel
                           8 Other Reasons         Acumen                   Ash                   Batman
                           A Bathing Ape          American Madness          Asics                 Baume & Mercier
                           A Better Feeling       American Tourister        Ask Mummy Daddy       Baxter Of California
                           AAPE                   Amika                     Aspinal Of London     Bdk Parfums
                           Aarke                  Amina Muaddi              Ass Blaster           Be@rbrick
                           Abelha                 Amina Muaddi x            Ass Kickin            Bea Bongiasca
                           Aberlour                Wolford                  Assembly Coffee       Beatrice Jenkins
                           Ableforth's            Amiri                     Astell & Kern         Beaudiani
                           Absolut                Amouage                   Astley Clarke         Beauty & Go
                           Acala                  Amouroud                  Astrid & Miyu         Beauty Bakerie
                           Ace Of Spades          Amy Lynn                  ASUS                  Beauty Kubes
                           Ace Tea                Ananda's                  Atelier Cologne       Beautybio
                           Acne Studios           Anastasia Beverly Hills   Atkinsons             Beautyblender
                           A-COLD-WALL*           Ancient + Brave           ATM                   Bec & Bridge
                           Acqua Di Parma         Ancient Greek Sandals     Attico                Bed Of Nails
                           Act N1                 Ancuta Sarca              Attirecare            Beer & Cider
                           Actiph                 And Sisters               Au Collection         Before Breakfast
                           Aden + Anais           Andante                   Aubade                Begg x Co
                           Ader Error             Andersons                 Auchentoshan          Beier
                           Adidas                 Andersson Bell            Audeze                Bel-Air Athletics
                           Adidas by Stella       Andion                    Audioquest            Bell & Ross
                             Mccartney            Andre Dezat               Augustinus Bader      Bella Dahl
                           Adidas Originals       Andriotis                 Aune                  Bella Freud
                           Adidas Performance     Android Homme             Australia             Belly Button Designs
                           Adidas Statement       Andson                    Austria               Belstaff
                           Adidas Stella          Angostura                 Aveda                 Beluga
                           Adidas Y3              Animal Antics             Avenir                Belvedere
                           Aduna                  Anine Bing                Awake                 Benefit
                           Aerin                  Anissa Kermiche           Awake Organics        Benetton
                           Aerolatte              Ann Demeulemeester        Axel Arigato          Benoit Lahaye
                           Aeron                  Anna + Nina               Axia                  Benton
                           Aesop                  Anna Jones                Aya Muse              Bepi Tosolini
                           Afrotouch Design       Anna Ny by Rablabs        Ayame                 Bermondsey Street
                           Aftershokz             Anna Quan                 A-Z                     Bees
                           AG                     Anni Lu                   Azada                 Bertie
                           Agent Provocateur      Anova                     Azzedine Alaia        Betakut
                           Agnes Sandahl          Anthony                   b.tempt'd             Bethany Williams
                           Agolde                 Antica Formula            ba&sh                 Bevza
                           Agrapart Et Fils       Anxt                      Baby Annabell         Beyl
                           Aiaiai                 Anya Hindmarch            Baby Shark            Beyond Retro
                           Akashi-Tai             Aoyama Flower Market      Baccarat              Bialetti
                           Akira Naka             Aperitif & Digestif       Baci                  Bianca Saunders
                           AKT                    Aperol                    Baddest Skate Shop    Bigi Cravatte
                           Alain Mikli            Apm Monaco                Bags Of Ethics        Bigjigs
                           Albert Menes           Appleton                  Baijiu                Billabong x Salty Blonde
                           Alchemist              Aquabeads                 Bakehouse             Billecart Salmon
                           Aldo                   Aquanova                  Bala                  Billionaire Boys Club
                           Alemais                Aquaplay                  Balenciaga            Bio & Me
                           Alessandra Rich        Aquazzura                 Ballarini             Bio Synergy
                           Alessi                 Aquis                     Balmain               Biocol Labs

 25
B R A N D   L I S T

Bioeffect            Bremont                   Carl F Bucherer         Christopher Esber      Cotopaxi
Biossance            Brics                     Carolina Herrera        Chrome Hearts          Cotswold
Bird                 Briggs & Riley            Caroline Gardner        Church                 Cotton Citizen
Birkenstock          Brindisa                  Carrera                 Churchill's            Counting Stars
Biscuiteers          Brinkhaus                 Carrs Of Sheffield      Cipriani               Courvoisier
Biscuits             Brio                      Cartier                 Cire Trudon            Cox & Co
Bisol                Briottet                  Cartwright & Butler     Ciroc                  C.P. Company
Bitter Truth         Briscoe's                 Carvela                 Citizens Of Humanity   Craig Green
Bizkot               Brogger                   Carvela Comfort         CK Home                Crane Cookware
Bjorg Jewellery      Bronzie                   Casa Raki               CK Jeans               Create A Treat
Bjorn Borg           Broste                    Casa Valduga            Clarins                Creed
Black Comme Des      Bruichladdich             Casablanca              Clarks                 Croft
  Garcon             Brunello Cucinelli        Casall                  Clarks Originals       Crosbies
Black Cork           Bruno Rocca               Casamigos               Claudie Pierlot        Cross
Black Mask Company   Bucherer Certified        Casdon                  Clearspring            CRU Kafe
Black+Blum             Pre Owned               Castaner                Cleer                  Cru8
Blake Kuwahara       Bucherer Fine Jewellery   Castello Del Terricio   Cleo Joffre            Crystal Haze
Blanca Studio        Buffalo Trace             Castore                 Clinique               Crystal Head Vodka
Blancpain            Bugatti                   Catherine Osti          Clothsurgeon           Cuisinart
Bleach               Build Your Own RC         Catinella               Cloud Nine             Cult Gaia
Bleusalt             Buly 1803                 Caudalie                Cloudnola              Cult Vinegar
Blomus               Bumble & Bumble           Cave Club               Cloudy Bay             Culti
Blopens              Bumblezest                CBD Performance         Coach                  Cupsmith
Blueair              Bunnies By The Bay        CD Femme                Cocchi                 Curve
Bluebella            Burberry                  Cecilie Bahnsen         Coco & Eve             Cygnett
Bluemarble           Burgundy                  CELINE                  Coco Chocolatier       D.S. & Durga
Boadicea the         Burlington                Central 23              Coco de Mer            Da'bomb
  Victorious         Bushmills                 CGD London              Cocoba                 Daily Paper
Board Games          Business & Pleasure Co.   Cha Iracema             Cocomelon              Dalmore
Bob & Blossom        Butlers                   Chalk Jewellery         Coffee                 Daniel Arsham
Bobbi Brown          Buveur                    Champagne               Cognac                 Daniel Pollitt
Bodas                Bvlgari                   Champion                Cointreau              Daniel Wellington
Bodegas Lorca        By Far                    Chanel                  Cold Wall              Daphine
Bodum                By Nouck                  Chantelle               Cole Haan              Daumas Gassac
Bogobrush            By Terry                  Chapel Down             Collina Strada         David Koma
Bohns                By Walid                  Charbonnel et Walker    Collonil               Daylesford
Bolin Webb           By Wishtrend              Charles Heidsieck       Colorful Standard      De Beers
Bollinger            Bybi Beauty               Charlotte Knowles       Columbia Sportwear     Deadwood
Bombay Sapphire      Byredo                    Charlotte Tilbury       Colville               Deiji Studios
Bon Parfumeur        Cadbury                   Chartogne Taillet       Combekk Homeware       Del Maguey
Bond No. 9           Caffarel                  Chase                   Comfort Zone           Delamain
Boneco               Caia Candle               Chateau Dauphine        Commando               Deli Farm Charcuterie
Bonnie Mob           Call It Spring             Rondillon              Comme Des Garcons      Delsey
Booja Booja          Calle Del Mar             Chateau Marsyas         Comme Des Garcons      Demobaza
Bordeaux             Calpak                    Chateau Moulin de         Homme Plus           Denon
Bordelle             Calvin Klein               Lagnet                 Comme Des Garcons      Derek Rose
Borgo De Nor         Calvin Klein x Heron      Chateau Musar             PLAY                 Dermalogica
Bose                   Preston                 Chaumet                 Comme Des Garcons      Derwent
Boska                Cambridge Gin             Che                       Shirt                Desmond And
Boss                 Camilla And Marc          Chef'n                  Common Projects         Dempsey
Boss by Hugo Boss    Camper                    Cheshire & Wain         COMO                   Deva Designs
Bottega              Campfire Audio            Chi Chi London          Compass Box            Devialet
Bottega Veneta       Camut                     Chia Hung Su            Completedworks         Devotion
Boucheron            Canada                    Chie Mihara             Condiments &           Diane Von Furstenberg
Boucleme             Canada Goose              Chile                   Preserves              Dickies
Bourbon              Candice Cuoco             Chilewich               Conte Collalto         Diesel
Bowers & Wilkins     Candy                     Chinti And Parker       Converse               Digby
Bowmore              Candy Kittens             Chivas Regal            Cookplay               Dinoski
Boy London           Canon                     Chloe                   Coole Swan             Dion Lee
Boy Smells           Canopy Plants             Chloe Baines            Copic Ciao             Dior
BOYY                 Cantino Terlano           Choc Affair             Coravin                Dior Backstage
Brandon Blackwood    Cape Mentelle             Choc On Choc            Cordova                Diplomatico
Brandy               Caramel                   Chocolarder             Corkcicle              Diptyque
Braun                Caran D'ache              Chocolate               Corneliani             Disney
Bravado Designs      Caravan Coffee            Chopard                 Corsair                Disney Princess
Bravado The Label      Roasters                Christian Dior          Cosabella              Dizziak
Breathe              Carhartt WIP              Christian Louboutin     Cosmydor               Djeco
Breguet              Carioca                   Christofle              CosRX                  DJI
Breitling            Cariuma                   Christophe Robin        Cote D'or              DKNY

                                                                                                           26
S E L F R I D G E S   AW 2 1   B R I E F I N G

                          DNM Club & Beloved      Emporio Armani          FGTEEV                  Gergei Erdei
                          Do Vale Meao            Energizer               Filling Pieces          Germany
                          Doers Of London         English Tea Shop        Filotea Pasta           GHD
                          Dom Perignon            Envion                  Final Audio Design      Ghibli
                          Domaine Gerovassilou    Equitare                Fiona Cairns            Gia Couture
                          Domaine Jasmin          Erborian                Fiorucci                Gianvito Rossi
                          Domaine Les Pallieres   Erdem                   First Aid Beauty        Gimber
                          Domaine Ott             ERL                     Fiskars                 Gin
                          Domaine Oudin           Ermanno Gallamini       Fit Delis               Gina
                          Domecq                  Ermenegildo Zegna       Fitbit                  Ginger Ray
                          Dora Larsen             Escentric Molecules     Five Dollar Shake       Gio Bagnara
                          Dore Dore               Esfolio                 Flare                   Giorgio Armani
                          Dorset Salt             Essential               Fleur Du Mal            Girard-Perregaux
                          Dr Dennis Gross         Estate Tea Co           Flik Flak               Girlfriend Collective
                            Skincare              Esteban                 Floral Street           Gisou
                          Dr Jart+                Estee Lauder            Floris                  Giuliva Heritage
                          Dr Martens              Ester Kubisz            Flyte                   Giuseppe Giusti
                          Dr Sebagh               Etat Libre D'orange     Foamie                  Giuseppe Zanotti
                          Dr Wills                Eton                    Focal                   Givenchy
                          Dr. Barbara Sturm       Etro                    Fog                     Glamglow
                          Dr. Kerklaan            Etudes                  Fog x Essentials        Glenfarclas
                            Therapeutics          Eugenia Kim             Fonseca                 Glenfiddich
                          Dr. Martens             Eve Lom                 For The Ages            Glengoyne
                          Dress Up                Eversfield Organic      Foreo                   Glenlivet
                          Dries Van Noten         Evisu                   Form                    Glenmorangie
                          Drinkmate               Evolve Skateboards      Fornasetti              Global
                          Drinks                  Evy Technology          FOUR:FIFTEEN.AM         Glow Bar
                          Dsired                  Ex Nihilo               FPM - Fabbrica          Go Travel
                          Dsquared2               Experimental Perfume       Pelletterie Milano   Godiva
                          Dsquared2 Acc             Club                  Fragrance Du Bois       Goldbergh
                          Dualit                  Extrem Puro             Frama                   Golden Goose
                          Dukes Cupboard          Extremadura             Frame                   Golden Grind
                          Dundas                  Eyeko                   France                  Goldfield & Banks
                          Dune                    F. Hammann              Frank Body              Goli
                          Duppy                   Faber Castell           Frankie Shop            Gonnelli 1585
                          Duux                    Fable Yoga              Frankies Bikinis        Gonzalez Byass
                          Dyson                   Fabric Flavours         Frapin                  Good American
                          Earl Of East            Face Gym                Frederic Malle          Good Citizens
                          Eastpak                 Face Halo               Free People             Good Hemp
                          EB Denim                Factory Records         Freitag                 Good News
                          Ebbets Field Flannels   Fail Fix                French Girl             Goodio
                          Eberjey                 Faith In Nature         Frenckenberger          Goodwaste
                          E-Cloth                 Faithfull The Brand     Frescobol Carioca       Gopro
                          Eco Glitter             Falke                   Frogs Leap              Goslings
                          Eco Your Skin           Falke Ergonomic Sport   Frozen II               Gosset
                          Edas                      System                Fudge Kitchen           Grace
                          Eddingtons              Fantasie                Fujifilm                Grace & Green
                          Edge Of Ember           FAO Christmas           Fulton                  Grace Souky
                          Edinburgh Tea &         FAO Plush               Funko                   Graf Von Faber-Castell
                            Coffee                FAO Schwarz             Furleigh                Graham's
                          Edmond Fallot           FAO Schwarz Discovery   Furreal                 Grass & Co
                          Egyptian Magic          FAO Schwarz Sharper     Fusalp                  Gravity
                          Eleanor Stuart            Image                 Gabriela Coll G         Grecious
                          Electric Ink            Far Afield              Gabriela Hearst         Greece
                          Elephant & Bamboo       Farai London            Gaggia                  Green Toys
                          Elephant Gin            Farhi                   Galvan                  Greenfibres
                          Eleventy                Farmassis+              Ganni                   Greenfield Collection
                          Eliou                   Farrahs                 Ganor Dominic           Grenson
                          Elixseri                Farryn Amber            Garden Glory            Grey Goose
                          Elizabeth D Bakes       Farsali                 Garden Trading          Grind
                          Ellis Faas              Fashion Forms           Gauge81                 Grlfrnd
                          Emanuele Bicocchi       Fatboy                  GCDS                    Gruffalo
                          Ember                   Fear Of God             Geneva                  Grumpy Mule
                          Emilio Pucci            Fekkai                  Gentle Monster          G-Star
                          Emily Carter            Fela & Friends          Georg Jensen            Gucci
                          Emma Hardie             Felicetti               Georganics              Guerlain
                          Emma Pake               Fendi                   Geosmartpro             Gusbourne
                          Emmi                    FENTY                   Geox                    H A Designs
                          Empire Ears             Fermob                  Gerard Boulay           Haculla

27
B R A N D   L I S T

Hades                  Hood Ceramics           Jacquemus               Kid Super               Larmandier Bernier
Haeckels               Hot Futures             Jacques Picard          Kids Concept            Larq
Hai                    Hot Sauces              Jacquesson              Kiehl's                 Larsson & Jennings
Hama                   Hotch Potch             Jade Swim               Kilian                  L'artisan Parfumeur
Hamilton               Hothair                 Jaeger-LeCoultre        Kilner                  Last Straw
Hande                  Hotwheels               James Perse             Kimai                   Laudemio Frescobaldi
Handle                 Hourglass               Jameson                 Kin Nutrition           Launer
Hanky Panky            House Of Dorchester     Jarre                   Kind Bag                Laura Mercier
Hanro                  House Of Sunny          Jasper Conran @         Kinetic Sand            Laura's Confectionery
Hanz De Fuko           HSTRY x C2A               Wedgwood              Kintails                Laurastar
Happi                  Hublot                  Jayjun                  Kinto                   Lauren Ralph Lauren
Happy Plugs            Huda Beauty             JBL                     Kitchenaid              Laurent Perrier
Happy Socks            Hugo                    Jelly Belly             Klairs                  Lavish Alice
Hario                  Hugo Boss               Jellycat                Klevering               Lay-N-Go
Harmony                Huishan Zhang           Jennifer Gibson         Klipsch                 Lazul
Harmur                 Humade                    Jewellery             Kloris                  Le Creuset
Hasselblad             Humble Warrior          Jeroboam                Knomo                   Le Feu
Hatchimals             Hungry Caterpillar      Jersey Hemp             Koko Kanu               Le Gramme
Hatley                 Hunter                  Jets By Jessika Allen   Kokoa Collection        Le Kasha
Hatton Labs            Hunter Gather           Jiggy                   Koleda                  Le Labo
Havaianas              Hunza G                 Jimmy Choo              Koniks Tail             Le Specs
Havana                 Hurom                   Jitrois                 Kooshoo                 Le Toy Van
Hay                    Husk & Honey            Jlab                    Kooyong                 Leap Frog
Hayo'u                 Huxley                  Jo Malone London        Koral                   Leapfrog
Healthspan             Hype                    Joah Brown              Kosher                  Lebanon
Heating & Plumbing     Hype Rugs               Joanna Buchanan         Kraken                  Leblon Delienne
  London               I Genietti              Joanna Laura            Krost                   Lego
Heavenly by            Icebreaker                Constantine           Krug                    Leica
  Schottinger          Ichendorf               John Smedley            Ksubi                   Leksands
Hedene                 ID Sarrieri             Johnnie Walker          Kurt Geiger London      Lekue
Heidi Klein            Ienki Ienki             Johnstons               Kusmi Tea               Lele Sadoughi
Heidi Klum Intimates   If You Care             Jolly Rancher           Kuvings                 Lelli Kelly
Heidsieck              Iittala                 Jonathan Adler          Kvadrat                 Lelo
Heist Studios          Ikawa                   Jordan                  Kwai Fee                Leonor Greyl
Hello Day              Il Gusto                Jose Cuervo             Kylie by Kylie Jenner   Leopold Gourmel
Hello Panda            Illamasqua              Jose Eber               L.O.L. Surprise         Les Girls Les Boys
Helmut Lang            Illy                    Joseph                  La Bouche Rouge Paris   Les Jardins De La
Hendricks              I'm A Girly             Joseph Joseph           La Collection              Comtesse
Hennessy               Impression Originale    Joules                  La Credenza             Les Ottomans
Henriette von          Indie Lee               Jugetsudo               La Detresse             Les Tien
  Grunberg             Ingersoll               Juliette Has A Gun      La Fee                  Lesyanebo
Henschke               Initio                  Junghans                La Giaretta             Levis
Herboo                 Inked by Dani           Junya Watanabe          La Maison Couture       Lexon
Herby Box              Innermost               Jusbox                  La Mer                  LG
Hermes                 Innocent Bones          Just Don                La Molina               Liewood
Hermina Athens         Inside Out Denim        JW Anderson             La Pavoni               Life Armour
Herno                  Interstate              K+M                     La Perla                Lightstim
Heron Preston          Irish Whisky            K Way                   La Pochette             Ligne Blanche
Herradura              Irobot                  Kaabo                   La Prairie              Lime Crime
Herschel Supply Co     Isabel                  KAH                     La Sablesienne          Lind Dna
Herve Leger            Isabel Benenato         Kalda                   La Soula                Linda Farrow
Hestra                 Isabel Marant           Kana London             Labrum London           Lindt
Higher Nature          Isabel Marant Etoile    Kangol                  Lack Of Color           Link Nutrition
Highland               Isake                   Karaway Bakery          Lacoste                 Lipault
Hillier Bartley        Islay                   Kassl Editions          Ladenac                 Liquer
HiP Chocolate          Isle Of Paradise        Kate Spade New York     Laduree                 Liquiproof
Hive                   Issey Miyake            Katie Leamon            Lady A                  Liquitex
HO HO COCO             Issey Miyake x United   Kazvare Made It         Lagavulin               Lisa Marie Fernandez
Hofats                    Nude                 Kedem                   Lalique                 Lish
Holdsworth             IT Cosmetics            Keel                    Lancaster               Litkovskaya
Holzweiler             Italy                   KENZO                   Lancer                  Little Herbs
Hom                    It's A 10 Haircare      Kepler                  Lancome                 Little Live Pets
Homme Plisse Issey     Ivan Clothing           Kevyn Aucoin            Laneige                 Little Pod
  Miyake               IWC Schaffhausen        KG by Kurt Geiger       Lano                    Little Tikes
Honey                  IXXI                    KG Kurt Geiger          Lanson                  Little Yolke
Honeywell Biscuit Co   IZIPIZI                 Khaite                  Lanvin                  Littlesmith
Honna                  J Brand                 Khali Min               Laphroaig               Live The Process
Honor The Gift         J Fery                  Kickers                 Lapp The Brand          Livia's
Hood By Air            Jack Daniels            Kid Made Modern         Lara & Ollie            Livincool

                                                                                                            28
S E L F R I D G E S   AW 2 1   B R I E F I N G

                          Living Better Health   Malin + Goetz        Miauo                  Motion Nutrition
                          Living Proof           Malin Pierre         Michael Aram           Mou
                          Lixirskin              Mallet               Michael Harding        Mount Gay
                          LK Bennett             Mallow Tree          Michael Kors           Moyses Stevens
                          Loake                  Malone Souliers      Michael Michael Kors   Mozart
                          L'Objet                Mami Wata            Michi                  Mr Black
                          Locknesters            Mamont               Micro Scooter          Mr Nice
                          Loewe                  Manastash            Microsoft              Mr Saturday
                          Loire                  Mancera              Miffy                  Mr Stanley's
                          Lolita Jade            Mancino              Milk Makeup            MSGM
                          Lolly & Kiks           Manolo Blahnik       Mill & Mortar          MSI
                          London Borough Jam     Maple Co             Miller Harris          Mugler
                          London Undercover      Marc Jacobs          Milly&Sissy            Mulberry
                          Longchamp              Marcato              Mimi & Lula            Murad
                          Longines               Marcelo Burlon       Minecraft              Murdock
                          Look At Me             Marches Di Gresy     Mini A Ture            Muse Arta
                          Lord Lou               Margaret Dabbs       Mini Lunn              Muse by Coco De Mer
                          Lorna Jane             Margaret Dabbs       Mini Melissa           Music
                          Lotus Grill            London               Minilands              Musier Paris
                          Lougher Contemporary   Maria Black          Mintapple              My F.A.O Doll
                          Louis Roederer         Marine Serre         Mio                    My Living World
                          Louis XIII             Marjolaine           Miolo                  Mykitco.
                          Louise Madzia          Mark Cross           Mirror Palais          Myla
                          Louise Mulgrew         Markus Lupfer        MISBHV                 Mylle
                          Love Cocoa             Marley's Monsters    Miss De Gaspe          Myo
                          Love Stories           Marmor Paperie       Missoma                Myra Swim
                          Lovegrass              Marni                Missoni                Myrtles Kitchen
                          Loveshackfancy         Marques Murrieta     Missoni Home           MZ Wallace
                          Lowland                Marshall             Mitsubishi Pencil Co   N.C.P Olfactive
                          LPJ Studios            Martine Rose         Miu Miu                Nacon
                          LSA                    Martini              Miyabi                 Nadine Aysoy
                          Luc Belaire            Martyre              Miyelle                Nailmatic
                          Lucie Kaas             Marvel Avengers      Mizensir               Naim
                          Lucky Voice            Marvins Magic        MJB – Marc Jacques     Naive
                          Lucy's                 Marvis                Burton                Naked Wolfe
                          Luduc-Piedmonte        Marysia              Mki Miyuki-Zoku        Nana-Nana
                          Luis Pato              Maskeraide           MM6 Maison Margiela    Nannette De Gaspe
                          Lumie                  Master And Dynamic   Mocktails              Nanushka
                          Lumira                 Mastrojanni          Modern Baker           Nars
                          Lunya                  Materiel             Moet & Chandon         Nasomatto
                          Luvabella              Maurice Benisti      Moleskine              Natasha Denona
                          Luxe Dominoes          Max Mara             Molly Mahon            Natural Wines
                          LV                     Maxbone              Molton Brown           Nature Of Reality
                          Lypertek               Maze                 Moma                    (NOR)
                          Maask                  Mc2 Saint Barth      Moncler                Nature's Antidote
                          Mac                    Mccala               Moncler Genius         Neat
                          Macallan               MCM                  Monica Vinader         Needle And Thread
                          Mach & Mach            McQ                  Monkey 47              Neil Barrett
                          Mackenzie Childs       Me And Em            Monkey Shoulder        Nejma
                          Mad Dots               Me. By Bendon        Monograph              Nensi Dojaka
                          Madeleine Thompson     Medea                Monoware               Neogen
                          Maekake                Medicom              Monreal London         Neom
                          Magda Butrym           Medicom x Pacman     Monse                  Neous
                          Magimix                Meerlust             Monster Jam            Nerds
                          Magnanni               Mega Blox            Montale                Nerf
                          Magniberg              Melissa Odabash      Montblanc              Nespresso
                          Maharishi              Melrose & Morgan     Montegrappa            Nette
                          Maison Dada            Memoize London       Moose Knuckles         Neuhaus
                          Maison De La Truffe    Mercer               Mophie                 Neuw
                          Maison Francis         Meri Meri            More Joy               Never Fully Dressed
                            Kurkdjian            Merlet               Moreau Paris           New Balance
                          Maison Lejaby          Merlette             Morgassi               New Era
                          Maison Margiela        Merrell              Moro Dabron            New Ground
                          Maison Michel          Messika              Moroccanoil            New Zealand
                          Maisoncleo             Mette Ditmer         Morphe                 Newby Teas UK
                          Majan                  Mezcal               Morrow Soft Goods      Nice Seats
                          Majani                 Meze Audio           Mortier Pilon          Nicholas Daley
                          Maje                   Miansai              Moschino               Nicole Benisti
                          Malhadinha Nova        Miaou                Mother                 Nicomede

29
B R A N D   L I S T

Niederegger            Omer Asim               Patagonia                Pocket Money             Rave Review
Niepoort               Omorovicza              Patchology               Pojer E Sandri           Raventos
Nike                   Only Roses              Patou                    Pokemon                  Ravida
Nike x Sacai           Onno                    Patricks                 Poketo                   Ray-Ban
Nikka                  On-Running              Patron                   Pol Roger                Razer
Niko June Studio       Ooni                    Paul Smith               Police                   Re Ona
Nikon                  Ooumm                   Paul Smith Accessories   Pollen                   Re/Done
Nine West              Opinel                  Paula's Choice           Polo Ralph Lauren        Ready To Drink
Ninfa Handmade         Oral B                  Paw Patrol               Pols Potten              Readymade
Nintendo               Orange Tree Toys        Paxton & Whitfield       Popcorn Kitchen          Real Techniques
Niod                   Orchard Toys            Pd Paola                 Porcelite Logo           Recharge X7 by Yasmin
Nippies by B-Six       Organic Basics          Peace & Blessings        Ports 1961                 Sewell
Niwaki                 Organic Zoo             Pebbly                   Portugal                 Recipe For Men
NK Imode               Ori Lifestyle           Penderyn                 Posca                    Red Valentino
Nkuku                  Oribe                   Pendleton                Pour Les Femmes          Redbreast
No 3                   Original Home           Penhaligons              Pout Case                Redemption Athletix
No Pise La Grama       Origins                 Peony                    Prada                    Redwing
No.91                  Orlebar Brown           People's Republic Of     Prada Linea Rossa        Reebok
Noble                  Ormonde Jayne             Cashmere               Present Pets             Reebok x Margiela
Noble Isle             Oroton                  Peppa Pig                Pressio                  Reebok x Victoria
Nobody's Child         Ortigia Sicilia         Percy's Bakery           Prestat                    Beckham
Nodaleto               Ortiz                   Perfect Moment           Pretty Lavish            Reese Cooper
Noir Kei Ninomiya      Orto Parisi             Perricone MD             Prevu                    Reese's
Nojo                   Oscar Jacobson          Perrier Jouet            Pride & Groom            Reflections
Nomad Goba             Oseree                  Persol                   Prime Fifty                Copenhagen
Nomad Grills           Oskia                   Peter Rabbit             Prince And Sons Tea      Reformation
Nomad Noe              Otiumberg               Peter Thomas Roth          Co                     Regal Rogue
Nordic Honey           Oto                     Peter's Yard             Print Works              Regenerate
Nordicware             Ottolinger              Peterson Stoop           Printable Masks          Reiss
Norlha                 Otzibrew                Petit Bateau             Private Policy           Remade London
Normann                Ouai                    Peugeot                  Proenza Schouler         Remain Birger
Northskull             Outdoor                 PH Apparel               Proenza Schouler White   Christensen
Not Just Balloons      Overlord                Philip B                 Label                    Rembrandt
Notem                  Overose                 Philip Kingsley          Profound Aesthetic       Remington
Nourished              Oxfam                   Philips                  Projekt Produkt          Remy Martin
Nude Glass             Oxo Good Grips          Phizz                    PS by Paul Smith         Ren
Nudestix               Oyuna                   Photogenics & Co.        Psychic Sisters          Rene Caovilla
Nudie Jeans            P.E Nation              Phox Water               Puma                     Renli Su
Nuface                 Paco Rabanne            Phyto                    Pump Street              Replay
Nursem                 Paddington Bear         Piaget                   Purasana                 Repossi
Nut And Noggin         Pai Skincare            Piccolo Seeds            Puzzles                  Resellfridges
Nutty Cacao            Paige                   Picualia                 Pyrenex                  Reserve De La
Oakley                 Paikka                  Pieces Uniques           Qlocktwo                   Comtesse
Oaxis                  Palindrome              Piedmont                 Quaranta                 Retro Super Future
Oberto                 Palm Angels             Pierre Gimonnet          Quickbuild               Rha
OBEY                   Palms Halt              Pierre Marcolini         R13                      Rhode
Ocelot                 Paloma Barcelo          Piglet                   Raawii                   Rhone
Odacite                Panache                 Pimp My Salad            Rabitti                  Rhude
Odfjell                Panasonic               Pimps And Pinups         Rachel Jackson           Riccitelli Vineyards
Odolls Collection      Panerai                 Pineider                 Radley + Co              Ricco
Of The Bea             Pangaia                 Pinko                    Rado                     Richard Brendon
Office                 Pango                   Pioneer                  Raeburn                  Rick Owens
Office Girl/Office     Pantherella             Pioneer DJ               Raf Simons               Rick Owens DRKSHDW
 London                Pantys                  Pippins Denim            Rag & Bone               Rico Design
Officine Creative      Paper Collective        Pistola                  Rag And Bone             Riedel
Offwhite               Paper Dreams            Pixi                     Rails                    Riley Studio
Off-White c/o Virgil   Paper London            Pixie Market             Rainbocorns              Rimauresq
 Abloh                 Papermate               Pizza Pilgrims           Rainbow High             Ringside Boxing
Oils                   Paperways               Plaay? Ltd               Rainmaker                Rioja
Olaplex                Parfums De Marly        Planeta                  Rains                    Rise And Fall
Old English Company    Paris Texas             Plant Apothecary         Ralph Lauren             Rita Hazan New York
Oliver Desforges       Parker                  Plantation               Ralph Lauren Home        Riversalt
Oliver Peoples         Parker Pens             Platinum                 Ralph Lauren Purple      Rixo
Olivia                 Parle Moi De Parfum     Play For Future            Label                  Ro Smit
Olivia Burton          Parley For The Oceans   Playdoh                  Ramos Pinto              Roasting Plant
Olivia Rubin           Partner In Wine         Playforever              Randy Cow                Robert Piguet
Olivia Von Halle       Paso                    Playmobil                Raspberry Blossom        Roberts
Olubiyi Thomas         Passionata              Pleats Please Issey      Raspberry Plum           Roblox
Oma The Label          Pat Mcgrath Labs          Miyake                 Ratio                    Robots

                                                                                                             30
S E L F R I D G E S   AW 2 1   B R I E F I N G

                          Rococo                     Schneid Studio             Smythson              Stripe & Stare
                          Rodial                     Science & Play             Snacks                Stuart Weitzman
                          Roger Vivier               Science Museum             Sneakers ER           Studio Alch
                          Roidmi                     Seafolly                   Snow Peak             Studio Carta
                          Roja Parfums               Sealand                    So Oud                Studio Formata
                          ROKH                       Seaweed                    Soho Home             Studio Nicholson
                          Rokit                      Secrid                     Sokol Blosser         Stuff
                          Roksanda                   See by Chloe               Sol De Janeiro        Stussy
                          Rokus                      Seedbom                    Solid & Striped       SUBU
                          Roland Mouret              Seedlip                    Song For The Mute     Sudio
                          Roll Wrap                  Seggiano                   Sonicare              Summer Fridays
                          Ron Zacapa                 Selamlique                 Sonos                 Summerill And Bishop
                          Roop                       Seletti                    Sony                  Sundarbay
                          Rosantica                  Self-Portrait              SOP                   Sunday Riley
                          Rosetta Getty              Selfridges                 Sophie The Giraffe    Sunnylife
                          Ross & Ross Foods          Selfridges Selection       Sorel                 Sunspel
                          Rotate Birger              Selfridges x Pantherella   Sorelle Bronca        Sunuva
                          Christensen                Seltzer                    Soul By Soulcycle     Supalabs
                          Rotate Sunday              Sendero                    Sound Magic           Super U
                          Rowing Blazers             Sennelier                  South Africa          Super Wings
                          Roxanne First              Sennheiser                 Spacemasks            Superfood Bakery
                          Royal Albert               Sensori+                   Spain                 Supergoop!
                          Royal Doulton              Seoulista                  Spanx                 Supernature
                          Royal Mail                 Serax                      Spanx Active          Supernova Living
                          Royal Mail at Selfridges   Serge Denimes              Spark                 Supraya Lele
                          Royal Scot Crystal         Serienumerica              Sparkling Wine        Suqqu
                          RTA                        Served                     Speyside              Susan Caplan
                          Ruark Audio                Shangpree                  Spiderman             Susana Balbo
                          Rubik's Cube               Sharpie                    Spirit                Susanne Kaufmann
                          Rude Health                Shaun Leane                Spirit Gifting        Swarovski
                          Ruinart                    Shoreditch Ski Club        Spirograph            Swatch
                          Rum                        Shortbread House Of        Splits59              Sweaty Betty
                          Rumpl                         Edinburgh               Sportmax              Sweet Revolution
                          Rustico Stoneware          Show Beauty                Sporty & Rich         Sweets In The City
                          S Max Mara                 Shure                      Spotlight Oral Care   Swell
                          S.T.Dupont                 Siberia Hills              Squishmallows         Swissvax
                          Sacai                      Sigma                      St Germain            Sylvanian Families
                          Sachajuan                  Simone Perele              St Giles              Symetria
                          Saint Fragrance            Simone Rocha               Stampd                Szepsy
                            London                   Simple Human               Stance                T3
                          Saint Laurent              Sinum                      Stand                 Tabasco
                          Sainted Sisters            Sipsmith                   Starskin              Tag Heuer
                          Sake                       Sir                        Start Rite            Tahi
                          Saks Potts                 Sir The Label              Stasher               Taittinger
                          Salter                     Sisley                     State Of Escape       Takenaka
                          Saltwater Sandals          Sister Jane                Staub                 Talis Chains
                          Salvatore Ferragamo        Skandinavisk               Staud                 Talisker
                          Sam Mcknight               Skechers                   Stay Wild Swim        Talking Tables
                          Samaria Leah               Skims                      Stealth               Tangle Teezer
                          Sambonet                   Skin                       Steamery              Tan-Luxe
                          Samsoe Samsoe              Skin Gym                   Steiff                Tap Galleries
                          Samsonite                  Skin Sapiens               Steiner               Tapper
                          Samsung                    Skin79                     Stelar                Tata Harper
                          Samuel Groves              Skinni V                   Stella McCartney      Tateossian
                          San Pietro                 Skyflite                   Stelton               Taylors
                          Sand & Sky                 Skyline Chess              Stemar                Tea
                          Sandqvist                  Sleeper                    Stenstroms            Tea Forte
                          Sandro                     Sleepy Doe                 Step2wo               Teac
                          Sangvigilio                Slip                       Steve Madden          Teapigs
                          Santoni                    Sloggi                     Stila                 Teas
                          Sarah Chapman              Slovenia                   Stine Goya            Ted Baker
                          Saulnash                   Slow Down Studio           Stitch & Story        Teeling
                          Savanna M-Eat              Slowear                    Stitch With Skye      Teeny Greeny
                            Butchery                 Smartech                   Stojo                 Teixidors
                          Savini Tartufi             Smeg                       Stolichnaya           Tekla
                          Scalextric                 Smiggle                    Stone Island          Tekzone
                          Scence                     Smile Makers               Stone Island Shadow   Tempo
                          Schleich                   Smith Cosmetics              Project             Tequila
                          Schmincke                  Smoby                      Stories Of Italy      Terra Di Limoni

31
B R A N D    L I S T

Terre Ducali             The Row                 Trish Mcevoy           Viktor & Rolf          Williamson Tea
Teva                     The S Thing             Triumph                Viktoria & Woods       Willy's Acv
Thameen                  The Skateroom           Triumph & Disaster     Vilebrequin            Wine Case
Thames                   The Smokey Carter       Trolls                 Villeroy & Boch        Winix
That Boutique-Y Whisky   The Soloist             True Religion          Vince                  Winnie The Pooh
  Company                The Spring Oven         Truff Hot Sauce        Vinegar                Winsor & Newton
The Alkemistry           The Tech Bar            Trufflehunter          Viron                  Wizarding World
The Art Of Ping Pong     The True Honey          Tudor                  Virtue                 Wolford
The Beautiful Mind       Company                 Tumi                   Viseart                Woodford
  Series                 The Uncommon            Tuscany                Viso                   Woods
The Beauty Chef          The Upside              Tutu Du Monde          Vita Liberata          Wool And The Gang
The Big Cheese Making    The Urban Botanist      Tweezerman             Vitajuwel              World Other
  Kit                    The Wedding Shop        Twinings               Vitamix                World Whiskey
The Botanist             The White Company       Two Birds Super Seed   Vivienne Westwood      Worn
The Bubble               Theory                     Cereals             Vivienne Westwood      Wouf
The Chocolate Society    Therabody               TY                       Jewellery            Write To Me
The Chocolatier          Therapie Roques Oneil   U Beauty               Vivienne Westwood      Wunder Workshop
The Clay Club            Thie Workshop           UGG                      Watches              Xerjoff
The Completist           Thierry Lasry           UK                     Vix                    Xiaomi
The Dan Life             Thinx                   Ullo                   VK Cashmere            Xochitl
The Den Kit Company      This Works              Ultracor               Vodka                  XOXOGOODBOY
The Drinks Bakery        Thom Browne             Ultrasun               Vogue                  Y/Project
The East India           Thomas Sabo             U'Luvka                Volcano Coffee         Y3
Company                  Three Peaks Manuka      Umbra                  Voss                   Yalumba
The Face x Fragment         Honey                Uncommon Matters       Vout Vintage           Yatay
  Design                 Throwback               Under Armour           Voxos                  Yay For Earth
The Fine Cheese Co       Tiba + Marl             Undercover             Vtech                  Yeti
The Fine Truffle Co      Tiffany & Co            Underprotection        Vyrao                  Yinka Ilori
The Fresh Olive          Tiger Of Sweden         Union                  W&P Design             Yohji Yamamoto
  Company                Tigerlily               Unseen Footwear        Wacaco                 Yoko London
The Gratitude List       Tilly Sveaas            UNTTLD                 Wacoal                 Yolke
The Great British        Timberland              Uoma Beauty            Wahl                   Young Soles
  Porridge Co            Time Concept.inc.       Urban Decay            w'air                  Your London Florist
The Great Frog           Timeless Truth Mask     Urbanears              Wakaya                 Yourzooki
The Inkey List           Tiptree                 USA                    Wald Berlin            Youths In Balaclava
The Inoue Brothers       Tissot                  Vacheron Constantin    Wales Bonner           You've Got Pen On
The Kitchen Pantry       Tiziana Terenzi         Vagabond               Walkers                  Your Face
The Kooples              Toast Living            Valdespino             Walnut Tree            Yves Delorme
The Kooples Sport        Toastie                 Valentino              Walter Van             Yves Saint Laurent
The Lab Co               Toblerone               Valentino Beauty         Beirendonck          Yvonne Leon
The Laundress            Tods                    Valentino Garavani     Wardrobe.NYC           Z Zegna
The Light Salon          Tom Dixon               Valeria Vasi           Waterford              Zadig&Voltaire
The Line by K            Tom Ford                Valrhona               Waterman               Zeiss
The Little Tailor        Tom Wood                Valstar                Waterpik               Zelens
The Little White         Tombow                  Van Cleef & Arpels     Wave Spas              Zenii
  Company                Tommy Hilfiger          Vans                   We Are Hah             Zenith
The London Honey         Tommy Jeans             Vans Anaheim           Wedgwood               Zero Waste Club
  Company                Tomorrow                Vans Vault             Welleco                Zero Waste Club x
The Merchant Of          Toms                    Varley                 Wen Pan                  Selfridges
  Venice                 Tomy                    Varsity Headwear       Wendy Jones Blackett   Zimmerli
The Naked                Tonies                  Vashi                  West Garments          Zimmermann
  Marshmallow            Tony Moly               Veilance               Western Digital        Zizi Donohoe
The Napco                Tony's                  Veja                   Westman Atelier        Zoeva
The Natural Deodorant    Too Faced               Venchi                 Weworewhat             Zuny
  Co                     Toogood                 Ventolera              When                   Zwilling J.A Henckels
The North Face           Tori Murphy             Vera Wang @            Whirly Pop
The Odder Side           Torres                     Wedgwood            Whisky And Bourbon
The Olive Oil Co         Tory Burch              Veramar Barbeito       Whispering Angel
The Oozoo                Touch In Sol            Vergelegen             Whistles
The Ordinary             Toy Story               Veritable              Whitley Neill
The Organic Company      Trading Desk            Veronica Beard         Who Decides War By
The Organic Pharmacy     Trailhead               Versace                  Ev Bravado
The Paper Party Bag      Tramontina              Vesture                Who Gives A Crap
  Shop                   Trapstar                Veuve Clicquot         Who What Wear
The Proper Marmalade     Travalo                 Victoria Beckham       Whoop Ass
  Company                Travelpro               Victoria Miro          Wicked
The Range                Tribe                   Victoria Beckham       Wild One
The Real Flower          Trijol                  Victorinox             Wildflower
  Company                Trip                    Vieux Telegraphe       Wilhelmina Garcia

                                                                                                             32
S E L F R I D G E S   AW 2 1   B R I E F I N G

                          Press Office
                                                            Lucy Willis
                                                          Head of PR
                                                  lucy.willis@selfridges.co.uk

                                                    Antonio Pignone
                                         Senior PR Manager (Fashion & Beauty)
                                           antonio.pignone@selfridges.co.uk

                                                          Bruno Barba
                                                  Senior PR Manager (Brand)
                                                 bruno.barba@selfridges.co.uk

                                                      Laura Watt
                                      Senior PR Manager (Lifestyle & Experiences)
                                              laura.watt@selfridges.co.uk

                                  Contacts

33
C O N TA C T S

      34
AW21
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