Salesforce Platform Turning App Dev Inside Out - Simon Cook, Principal Cloud Architect Salesforce, UK - Cloud Expo Europe

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Salesforce Platform Turning App Dev Inside Out - Simon Cook, Principal Cloud Architect Salesforce, UK - Cloud Expo Europe
Salesforce Platform
      Turning App Dev Inside Out

Simon Cook, Principal Cloud Architect
Salesforce, UK
Salesforce Platform Turning App Dev Inside Out - Simon Cook, Principal Cloud Architect Salesforce, UK - Cloud Expo Europe
Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions
proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other
than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and
services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of
our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that
could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for
the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our
Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or
at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and
does not intend to update these forward-looking statements.
Salesforce Platform Turning App Dev Inside Out - Simon Cook, Principal Cloud Architect Salesforce, UK - Cloud Expo Europe
The Age of the Customer
Connect to your customers in a whole new way

                                                   Unified
                                Intelligent        Commerce
                              Communities

                             Predictive                   Actionable
                             Marketing                    Analytics
     Single view of
           the
      Customer

                        Conversational                   Smart
                               Service                   Apps

                                          Guided   Connected
                                           Sales   Products
Salesforce Platform Turning App Dev Inside Out - Simon Cook, Principal Cloud Architect Salesforce, UK - Cloud Expo Europe
IT is at the Center of this Transformation
IT departments must reinvent the customer experience

           Intelligence

                Speed

          Productivity

              Mobility

          Connectivity
Salesforce Platform Turning App Dev Inside Out - Simon Cook, Principal Cloud Architect Salesforce, UK - Cloud Expo Europe
A Lot Goes Into Building Experiences

      Guided         Assisted   Predictive     Intelligent                    Unified       Actionable          Smart         Connected
       Sales         Service    Marketing     Communities                    Commerce       Analytics           Apps          Products

                                                                         Identity
Network & Firewall
                                Trust & Security                                                                        Developer Skills

          User Experience                                    Analytics
                                                                                           Artificial Intelligence
                                                                                                                             Metadata
                                   Data                             Complex Integrations
Salesforce Platform Turning App Dev Inside Out - Simon Cook, Principal Cloud Architect Salesforce, UK - Cloud Expo Europe
The Salesforce Platform is Powerful

                 Sales         Service   Marketing   Community   Analytics   Apps     Commerce       IoT     Quip       AppExchange

  Applications

                                                                                                              Heroku
                         Component
                          Exchange                                                     force.com
                                                     Lightning

                                                                                                            Natural
                         Predictive                                                                        Language
                                                                                    Machine & Deep
                         Analytics                                                                         Processing
                                                                                       Learning
                                                        Einstein
   Platform

                     IoT & Social Data
                                                                                    CRM Data

                                                     Thunder

                              Trust | Connect | Customize | Innovate | Extend
Salesforce Platform Turning App Dev Inside Out - Simon Cook, Principal Cloud Architect Salesforce, UK - Cloud Expo Europe
Salesforce Changes How You Approach App Development
Where do you want to spend your time?

                   Apps                            Apps

                                        Time
                    Operations                     Operations

                                                Infrastructure

                   Infrastructure

           Legacy Platforms                    Salesforce
Salesforce Platform Turning App Dev Inside Out - Simon Cook, Principal Cloud Architect Salesforce, UK - Cloud Expo Europe
Empower Everyone to Build Together Faster
Tools for developers, admins and business users
                                                         IoT
                                          AppExchange          Shield

                                 Salesforce1                            Mobile SDK

                               Logic                    Low                     Integration
                                                        Code
                   Community                                                          Salesforce DX

             Identity                                                                         Einstein

       Lightning                                                                                    Heroku

                   No Code                                                                Code
Salesforce Platform Turning App Dev Inside Out - Simon Cook, Principal Cloud Architect Salesforce, UK - Cloud Expo Europe
Salesforce Platform Empowers Business & IT to Work Together

             Drag, Drop and Configure                            Program for Advanced
                                                                     Functionality

           Business Admins build apps with pre-built     Developers build apps in their favorite languages,
          components, adding fields, workflows, data        accessing rich frameworks and APIs, then
           sources, and layouts with clicks, not code.     deploying instantly from the command line.
Salesforce Platform Turning App Dev Inside Out - Simon Cook, Principal Cloud Architect Salesforce, UK - Cloud Expo Europe
What can customers do with the Platform?
Build Around Your Customer                                                 Transform
                                                                      Customer Experiences
With the Salesforce Platform

                                                         Engage
                                                     Every Employee

                               Extend the Power
                                  of Your CRM
                                                                            Heroku
                                                                             IoT
                                                                       Customer Identity

                                                         Lightning
                                                       Communities
                                                        Salesforce1
                                     Lightning
                                   AppExchange
                                Salesforce Connect
                                 Salesforce Shield
                                     Sandbox
Build Apps Fast for Any Department
Create apps that connect to your CRM core with Lightning

                                                   IT              HR
             Quality Control   Licensing         Projects           Onboarding     Recruiting         Benefits

                      Operations                                             Finance
Deliveries       Inspections       Fulfillment                                Compliance        POs      Monthly Close

                                     Marketing                     Legal
                 Quality Control       Licensing        Projects     Files    Case Management          Time Keeping
Learn the Power of the Salesforce Platform
Now Everyone Can Learn the Power of Salesforce Platform
Blaze your trail with free guided paths

  Trailblazers have built their careers on
         Salesforce using Trailhead

Platform
 Basics        Product
                             IoT Basics
              Knowledge

            Badges                        Badges      Visit trailhead.salesforce.com and
2.5M+       completed       200+          available   get started today
How Does the Platform Support Innovation?
Innovation With the Salesforce Platform
Providing context and value to all touch points

       Vision         Object                          Machine        Location &
                                     Block chain                                      Big Data
     Prediction      Detection                        Learning        Beacons

    Voice User      Internet of      Augmented                       Smart Devices
                                                   Virtual Reality                   Wearables
    Interfaces        Things           Reality
Augmented Reality Field Service
The AiR Knowledge demonstration

   An iOS Augmented Reality demo showing the power of pro-
         active customer service management using IoT.
Demo Architecture
4 Clouds, Einstein Vision and ARKit

                                                                                   Salesforce                                           Einstein

                                               Connected App (REST)
                                                                                                                             Image
                                                                             Einstein Platform Services                                  Vision
                      Service calls

                                                                                                                    Apex
                                                                                                                           Prediction

                                                                         UI      Events      Service    Platform                         Models
                                                                      Articles   Context    Snap-ins   Data Model                        Labels

                                                                                   IoT Endpoint

                                      Events
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