ROA's Centennial Celebration - January - December 2022

ROA’s Centennial
     Celebration

  January – December
                2022

Introduction:
Presentation Overview

                        Photo Credit: Jenny Swigoda

                                              2

Background:
The ROA Story, Early On

General of the Armies   Brigadier General   U.S. President
  John J. Pershing       Henry J. Reilly    Harry S. Truman

                                                              3

Col. Harry S. Truman,
USA Reserve Corps (Ret.)

                           4

Centennial Celebration
Mission Statement

“To raise awareness of ROA while
 celebrating 100 years of success
   representing the Uniformed
Services’ Reserve Components."
           1922-2022

                                    5

Plan Elements:
Key Messages
• We support the overarching National Defense
  Strategy

• ROA is unique because it is the only Military Service
  Organization (MSO) with the sole mission to support
  the Reserve Components (RC), all Services, all Ranks

• ROA provides non-partisan support of RC Legislation

• We bolster public awareness and support of the
  Reserve Components, USPHS and NOAA Corps

• We educate policy makers and the public about the
  Reserve Components

                                                        6

Plan Elements:
Recommended Lines of Effort
• Inclusive process developed by 17 very
  engaged Committee members and other
  special contributors

• Collective inputs received from Staff,
  Committees, key leaders, and STARS

• 21 LOE’s are Prioritized

• LOE are budget-conscious

• LOE span 3 budget years

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Centennial Committee
Contributors
Dale J. Andersen    Kelly Matthews
Greg Bules          Mike Moose
Robert H. Carmack   John R. O’Shea
Jennifer Franco     Henry E. Plimack
Carmen D. Gentile   Sherman R. Reed
Paul T. Kayye       Jan L. Rhoads
Paul F. Keane       Richard B. Stephens Jr.
Ann P. Knabe        James R. Sweeney II
Jerry E. Kromrey    McKinley Williams Jr.
Diane Markham       and ROA Staff

LOE 1:
Develop a Centennial Logo
What: First effort, develop a Centennial Logo.

Comments:
  • Will be used on all marketing material to include
    signs, brochures, stationery, mementos, etc.
  • Will be professionally developed
    by an existing contractor.

Suspense: 6/1/2021

Cost: No cost

                                                        9

LOE 2:
Create National Citizen-Warrior Day

What: National Citizen-Warrior Day
       recommended October 2nd, providing an annual day of
       recognition for the Reserve Components

Comments:
  • Requires Congressional approval
  • Possible names for day: National Citizen-Warrior
    Day; National Uniformed Services Reserve
    Component Day; National Twice a Citizen Day;
    suggestions are welcome!

Suspense: 6/1/2021

Cost: No cost
                                                             10

LOE 3:
ROA Historical Display
What: ROA historical display in the ROA building
       throughout the Centennial Year. Should include a copy of
       our Charter, Truman signing pen, ROA Story, etc.

Comments:
  • New lighted, wheeled,
    and locking showcase
    will be required along
    with mounting for
    individual items.

Suspense: 9/1/2021

Cost: $2,100

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Sample contents for Display

                          12

LOE 4:
ROA First Day Issue
What: If practical, use the Centennial Logo to
      create a First Day Issue for October 2, 2022

Comments:
  • Recommended by the Committee only if there is no
    cost involved.

Suspense: 9/1/2021

Cost:   self-funded

                                                     13

LOE 5:
ROA Centennial Memento
What: Desk Mini-Minuteman, and Centennial Coin
       for gifting and for purchase by Departments, Chapters,
       and members

Comments:
  • Mini Minuteman on wood base:
     o $32/each for 50 or less;
     o $30/each to purchase 100+;
     o Includes engraving cost for “ROA Centennial 1922-2022” plate at
       base of desk-block, below nameplate.
  • Coin:
     o Estimate based on size of 1.75”, color both sides;
     o Mold fee of $125 eliminated if quantity ordered is 300+.

Suspense: 9/1/2021
Cost: $4,100
     o Mini Minuteman on base: $1,600 (for 50) or $3,000 (for 100)
     o Challenge Coin: $800 (for 150) or $1,100 (for 300)            14

LOE 6:
ROA Centennial Video Series
What: Create Infomercial and series of Videos for
      media/ Congress and Sponsors.
Comments:
• View ROA 90th video for content
• Flickr images for stills
• Review content of Reserve
  Strength/Reserve Life DVD
• Messaging from key leaders (circa 02.2012)
• Messages from members and
  Truman/Reilly relatives
• Addition to existing contract

Suspense: 10/1/2021
Cost: $15,000                                       15

LOE 7:
ROA Feature Stories
What: Feature an ROA Member of the Week
        throughout 2022. Highlight their role in ROA and their
        Reserve Component and/or civilian career.

Comments:
  • Will need 52 volunteer members.
  • Highlight on social media and website.
  • Solicit nominations from PNPs,
    Departments, Chapters, Committees,
    and members
  • Selections to be concluded in 2021
    for 2022 posting

Suspense: 10/1/2021
Cost: No cost
                                                                 16

LOE 8:
ROA Centennial Writing Contest
What: Supplemental to the ROA Member of the Week,
      hold a Writing Contest named for Alex A.C.
      Gerry, ROA’s most prolific national security and
      international affairs writer in its history.

Comments:
  • Publicize in ROA social media and
    ReserveVoice, with judging by the
    Communications Committee.

Suspense: 10/1/2021

Cost: No cost

                                                     17

LOE 9:
Veterans History Project
What: Library of Congress’s “Veterans History
      Project” (VHP); get members engaged

Comments:
  • Distribute the VHP Field Kits during our March
    Leadership Meetings and National Conventions to
    expand ROA member’s postings, leading to an ROA tab
    for greater visibility.
  • Repurpose ROA’s VHP training videos.

Suspense: 10/1/2021

Cost: No cost

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LOE 10:
Publication - Legislative Successes
What: Highlight legislative success stories
        that have benefitted the members and their Reserve
        Component over the past century.

Comments:
  • Establish posting dates in 2021 for release in 2022;
  • Full Chronological List and Priority List of legislation
    should be created for handouts;
  • Create list for respective Chiefs of Reserve and National
    Guard;
  • Contractor used only to add to website and social media,
    which is included in an existing contract.

Suspense:       10/1/2021
Cost:           No cost
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LOE 11:
Minuteman Building
What: Use Minuteman Memorial Building
        (especially the lobby) to promote ROA’s legislative success
        stories and our Century of Advocating for the Reserve
        Components.

Comments:
  • One or two pop-up displays inside the lobby.
  • Centennial banner(s) on the outside of the building (West
    and North side).

Suspense: 12/1/2021

Cost: $3,400
  • $400 (for two popups and graphics)
  • $3,000 (for large exterior banner &
    installation)                                                20

LOE 12:
International Acknowledgement
What: Plan acknowledgement during International
      Congresses in 2022 of ROA’s Centennial with
      leadership of CIOR, CIOMR and UPORFA
Comments:
  • The UPORFA Chief of U.S. Delegation has indicated he
    may be able to implement in Lima, 2022.
  • Recommend the US Delegations for CIOR and CIOMR
    pursue this with current German CIOR Presidency and
    the Belgian CIOMR Presidency for 2022 Congress.

Suspense: 2/1/2022
Cost: No Cost

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LOE 13:
ReserveVoice – Anniversary Edition
What: Recommend special “Centennial” insert for
      the 2022 Reserve/Voice Magazine

Comments:
 • Submissions may be needed from Departments,
   Chapters, and Committees.
 • Cost includes 8 additional pages and special,
 • Centennial cover/content.

Suspense: 2/1/2022

Cost: $5,000

                                                   22

LOE 14:
STARs Foundation Reception
What: Hold a STARs Foundation Reception or Gala

Comments:
  • Consider Willard Hotel or Army Navy
    Club’s Pershing Room
  • VP’s and Executive Committeemen will
    engage their respective Service leaders.
  • Personal appearance or video message by
    Truman and/or Reilly relatives
    (cost in video contract).
  • Seek sponsor(s) with infomercial
  • Estimated cost from last Gala $275,000 to be added to the
    STARs Foundation budget (cost based on 2013 event).

Suspense: 3/1/2022
Cost: Reduced if sponsored/ticketed                             23

LOE 15:
Potential Promotions w/USAA
What: Seek joint marketing opportunities with USAA
       They are also celebrating their centennial (June 20th) in
       2022.

Comments:
 • Advertisements and/or Public Service
   Announcements w/ROA

Suspense: 4/1/2022

Cost: No Cost

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LOE 16:
State/Federal Proclamations
What: Develop Proclamations, one for Congress and
      one for the White House, honoring the
      Congressionally Chartered Reserve
      Organization of America’s Centennial.

Comments:
 • Proclamation whereas clauses to be adaptable for
   Departments and Chapters to pursue a
   Proclamation with their State and local
   Governments for appropriate recognition.

Suspense: 5/1/2022

Cost: No Cost

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LOE 17:
Replace the Blair House Plaque
What: Replace the ROA plaque at the Blair House
       and place it at its original entrance position.

Comments:
 • Record the event in partnership
   with the Blair House and consider
   inviting current Army Surgeon
   General – the first Surgeon
   General, Dr. Lovell, was original
   owner of this residence.

Suspense: 5/1/2022

Cost: $2,000

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LOE 18:
Wreath Laying Ceremony
What: Hold a wreath-laying at the Pershing Statue
        in Pershing Park on October 1st or 2nd, 2022, to
        commemorate the memory of our founder, General of the
        Armies John J. Pershing

Comments:
 • Obtain permission from the National
   Park Service/National Mall and
   Memorial Parks [NAMA]).
 • Given the reconstruction on the site,
   soon to be the World War I
   Memorial, check to see if there is an
   update on the project’s completion.

Suspense: 7/1/2022
Cost: $300
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LOE 19:
Induction – Gen Pershing
What: Induct Gen. John J. Pershing into the ROA
      Minuteman Hall of Fame (posthumously) during
      the 2022 National Convention.

Comments:
 • Consider creating a Pershing Award
   downstream, which would require
   Awards Board approval.
 • Possibly invite National Society of
   Pershing Rifles and Pershing Angels
 • Cost only includes 5th floor plaque with
   installation

Suspense: 10/1/2022

Cost: $200                                       28

LOE 20:
NYSE Closing Bell Ringing by ROA
What: Ringing of NY Stock Exchange Closing Bell
       by Department of New York (DONY) Representatives in
       October 2022.

Comments:
  Arrange live video feed/link; possibly including the
  NY Army and Air National Guard Chiefs and
  Sergeant Majors and NY Naval Militia Commander,
  as these organizations contain members of the
  USNR, USMCR, and USCGR

Suspense: 10/31/2022

Cost: No cost

                                                             29

LOE 21:
NYSE Closing Bell Ringing by ROA
What: Ringing of NY Stock Exchange Closing Bell
       by ROA President, ED, and DONY President in October
       2023, to celebrate Citizen-Warrior Day and the conclusion
       of our 100th year of serving those who serve.

Comments:
  Cost includes round trip DC
  to New York City for
  ED and ROA President.

Suspense: 10/31/2023

Cost: $600

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Centennial LOE Timeline
2021
2021 Line of Effort                     Cost   Planners
June Develop Centennial Logo             $0    Contractor
June Citizen-Warrior Day                 $0    Leg Dir/Committee
Sept ROA Historical Display           $2,100   Staff
Sept First Day Issue Stamp               $0    Kayye, Andersen
Sept Challenge Coins                  $1,100   Staff
Sept Mini-Minuteman memento           $3,000   Staff
Oct   Infomercial/videos             $15,000   Contractor/Staff
Oct   Member of the Week                 $0    Comms Committee
Oct   Gerry Writing Contest              $0    Comms Committee
Oct   LOC Veterans History Project       $0    Comms Committee
Oct   ROA Legislative History            $0    Leg Dir/Committee
Dec   Decorate ROA HQ/100th           $3,400   Staff
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Centennial LOE Timeline
2022/2023
2022 Line of Effort                          Cost    Planners
Mar    STARS Willard Reception $275,000*             Staff
Mar    Centennial R/V insert             $5,000*     ED
Mar    USAA Joint Marketing                    $0    Staff
May    Centennial Proclamation                 $0    Leg Dir/Comm.
July   Blair House Plaque                $2,000*     O’Shea/Kayye
July   Pershing Wreath Laying               $300     Andersen/Staff
July   CIOR/CIOMR/UPORFA                       $0    VP’s/Rep
Oct    Pershing Minuteman                   $250     ExCom/Pres.
Oct    NYSE Bell Ringing                       $0    DONY
2023
Oct.   NYSE Bell Ringing                    $600     DONY/Pres/ED
* does not account for contributions/sponsorships and ticketing
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Centennial Celebration
Cost
• The Lines of Effort are projected to cost
  $32,750

• The Reception or Gala, depending on
  location will cost approximately $275,000
  determined from prior event (prior to
  tickets and sponsorships) and is in
  discussion to be an ROA STARS event.

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Desired Outcome:
ExCom Approval

Thanks