RETREAT RISE & SHINE: RAISE YOUR PROFILE TO RAISE YOUR REVENUE - 21-22 August 2021 Gold Coast, Queensland - AICI ...
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AICI AUSTRALIA CHAPTER
RETREAT
RISE & SHINE: RAISE YOUR PROFILE TO RAISE YOUR REVENUE
21-22 August 2021 • Gold Coast, Queensland
AICI Australia 2021 Retreat
“Rise & Shine: Raise Your Profile to Raise Your Revenue”
DATES: 21 - 22 August, 2021
VENUE: Mantra Legends Hotel
cnr Surfers Paradise Blvd & Laycock Street,
Surfers Paradise, QLD 4217
AGENDA
FRIDAY 20TH AUGUST
5pm - 7pm Edit & Refresh, (Shop 7/51/49 Thomas Dr, Surfers Paradise QLD 4217).
Browse the racks of high end designer consignment goods whilst grazing
from the cheese platter and sipping on bubbly.
7:45pm Informal dinner (at own cost, venue TBC)
SATURDAY 21ST AUGUST
8:30am - 9:00am Tea and Coffee / informal catch-up in conference room foyer
9:00am From Profile to Profit: how to become the ‘go-to’ media expert to
increase trust, credibility and your bottom line;
Monica Rosenfeld, WordStorm PR (interactive workshop).
The media are thirsty for content, now more than ever. Find out what the
media are looking for when putting together content, and how to approach
media with your stories and expertise, to gain free media exposure.
• Gain a good understanding of the current media landscape and what
journalists are looking for in a story.
• Discover seven (7) newsworthy angle ideas you can use to consistently
achieve coverage in mainstream media
• Understand how to combine media exposure with digital marketing to
grow your business at an exponential speed.
NB: This an interactive workshop. To get the most out of it, please come prepared with one or
two ideas specific to your business that you would like to workshop and/or get feedback on
from a PR expert.
Includes break for morning tea
12:30 - 1:30pm Lunch – Grand Terrace
AICI Australia 2021 Retreat • Rise & Shine: Raise Your Profile to Raise Your Revenue • 21-22 August, 2021
1:30 - 4:30pm Using video to raise your profile and boost engagement with
your brand; in this hands-on and very interactive workshop,
Nick Kelly from Picturehouse Collective will take us through:
• Finding your superpower - a foundation for creating authentic
and engaging video;
• What can you do with video, and where does it work best?;
• Overview of video marketing strategies and use within a sales
funnel to build awareness, leads, prospects & sales;
• Why ‘storytelling’ is the nuclear power behind making videos;
• Gear overview - from smartphones to video cameras; what
gear do you absolutely need?;
• The hidden secret to great looking vids - lighting & audio;
• How to record an educational video - setting up your gear and
how to pick the best background;
• Editing concepts and tools, video sizes & resolutions; and
• Distribution: where do videos go and how to upload your
finished content
NB: This an interactive workshop. You will be choosing a video topic and outlining a rough story for it; recording
a value/educational video; and editing the video you recorded. Please have your smartphone and/or tablet
charged up and ready to go.
Includes break for afternoon tea
6:00 - 6:30pm Meet in conference room for Zoom connect with our international
Chapter members.
Followed by pre-dinner drinks (at own cost, venue TBD)
7:30pm Dinner (at own cost, venue TBD)
SUNDAY 22ND AUGUST
8:30am AICI Australia Chapter Board Meeting (Board members required)
9:30am - 10:00am Tea and Coffee / informal catch-up Conference room foyer
10:00am Scent as an element of personal brand; Samantha Copland from
Perfume Playground will guide us through designing a bespoke,
cruelty-free fragrance based on natural botanicals from all over the
world. You also get to take a vial of your custom-made scent home
with you. What a wonderful way to add another dimension to your
personal brand and potentially add scent selection as a new service
offering to your clients.
Includes break for morning tea
12:15pm Lunch – Grand Terrace
2:00pm OFFICIAL CLOSE
2:30pm Activity TBD – join us for some more catch-up time
AICI Australia 2021 Retreat • Rise & Shine: Raise Your Profile to Raise Your Revenue • 21-22 August, 2021 ABOUT THE SPEAKERS Monica Rosenfeld – WordStorm PR Monica is a business owner, professional speaker, event MC and stand-up comedian. She has been running her PR agency WordStorm PR since 2000. Prior to this she worked as a Producer for Channel Nine’s ‘A Current Affair’. It was in this role that she learnt how NOT to do PR. Monica has worked with hundreds of speakers, authors, experts and organisations over the past 20 years, helping them increase their visibility, credibility and bottom line by putting their brand in the media spotlight. Monica delivers keynote presentations and workshops to a wide range of business groups both in Australia and abroad. Her goal is to de-mystify the media, and open up business owners’ minds to a powerful way to grow their business. Samantha Copland – Perfume Playground We design Natural Fragrance for brands, people, and places that share a passion for scents ability to inspire, connect and be wholly life-enhancing. As the founder of Perfume Playground, Samantha has immersed herself in the natural world by studying Natural Perfumery with world-renowned alchemist Mandy Aftel, Flower Essences, Asia-Pacific Native plants, Aromatherapy, Plant shamanism, MedicalHerbalism, Cosmetic Formulations, and Rongoa Maori Medicine. She holds a Bachelor of Science in Pharmacology & Psychology and Performance Music, relevant for her understanding of classical composition. She is also well-travelled, with over twenty years of business acumen specialising in Sales & Marketing, leading international projects. This tapestry of interests form the basis of her new approach to designing Natural Fragrance. Nick Kelly – Picturehouse Collective Nick is a director, cinematographer & video producer who took his corporate experience in videography and co-founded ‘No time, money or skill’, a video education provider, to teach entrepreneurs and business owners how to master DIY video content. As both a people person and a tech guy, he is apt at breaking down complex techniques into easy to understand concepts to get you doing video in a way that resonates and entertains and translates, attracting your ideal client. www.picturehousecollective.com
AICI Australia 2021 Retreat • Rise & Shine: Raise Your Profile to Raise Your Revenue • 21-22 August, 2021 ABOUT THE VENUE Mantra Legends Hotel is situated in the heart of Surfers Paradise, just 100m from the beach. Premium shopping outlets and fine dining restaurants are just a short walk away. The hotel offers 357 contemporary rooms and suites including twin rooms, hotel studio rooms, two bedroom studios and spa suites, all featuring Foxtel, wireless internet and most with a private balcony, some with ocean views. Onsite facilities cater to both business travellers and those on a relaxed getaway. Including conferencing facilities as well as a beautiful outdoor pool area, fully equipped gymnasium and relaxing steam room. Guest services include 24 hour reception, secure undercover parking (subject to availability) and concierge. Check-in is 2pm. Check-out is 10am. GETTING THERE There are regular daily flights from Australian capital cities to Coolangatta Airport. From there it is approx 35min by taxi or bus. Bus Route 777 is a limited stop service, taking you to Broadbeach South tram station, where you can transfer to the G:link for Surfers Paradise, Southport or other bus routes. Route 777 runs every 15 minutes from 7:00am to 7:00pm, seven days a week. RETREAT PRICING Early Bird AICI-AU member: AUD$375* (ends 15th July 2021) click here to register Early Bird non-member: AUD$650* (ends 15th July 2021) click here to register Standard AICI-AU Member: AUD$525* click here register Standard non-member: AUD$800* click here to register *INCLUDES: All conference sessions, plus morning and afternoon tea and lunch on Saturday. All conference sessions, plus morning tea and lunch on Sunday. *DOES NOT INCLUDE: Transport to and from the retreat, and accommodation. This is your own responsibility and cost. We have negotiated a special room only rate of AUD$150 per night at Mantra Legends Hotel, Surfers Paradise. Subject to availability. Please contact (07) 5588 7888 or legends.res@mantra.com.au to book. NOTE: If the event does not proceed due to circumstances beyond our control, your registration will be refunded in full. Please check terms and conditions on your flights and accommodation as we have no control over these and you may or may not be eligible for a refund from them. For more information or to book via AICI Australia website, please go to www.aiciaustralia.org
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