Monetizing sports entertainment through immersive viewingexperiences - Managing The Business Of ContentTM
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Managing
The Business
Of Content
TM
Monetizing sports entertainment
through immersive viewingexperiences
Drive increased monetization of
sports through personalized engagement,
immersive viewing experiences
and device agnostic distribution.
Enabling multi-sport, multi-platform Digital Production Services: Live Streaming, Packaging with
mid-roll, in-stream markers, up to 28 concurrent live streams
experience Digital Media Services: A suite of creative and technical services
Serving the needs of Sports Administrators and Broadcasters alike, including Bulk Digitization, and Metadata logging for a variety of
we offer technology and services to help game development and Live distribution requirements
fans enjoy the sport they love.
CLEAR™, our hybrid cloud-enabled Media ERP platform with Media
Why PFT?
Asset Management (MAM) and Business Process Management Pedigree: PFT has been at the forefront of introducing several
(BPM) at its core, helps automate the multi-sport content supply innovations in the arena of sports, including:
chain and digitally mediate enterprise workflows for B2B and
A live to VoD ‘Zip Clip’ near real time feature to produce and
B2B2C platforms. Whether it is Live sport, production of shows deliver VoD clips to sports consumers
from archive material or support for Studio productions, CLEAR
Getting DAI markers embedded in-stream to work in
helps manage content operations through various tools including conjunction with Adobe Prime Time player, Ad Server, Akamai
multi-sports Live Logger, native integration to Non Linear Editing and client engineering teams
(NLE) systems and associated publish robots. Our end-to-end
‘Story Teller’ on Air – a specialised appliance that helps create
solution for live streaming includes feed capture, packaging, compelling stories from MAM/archive for playout on air
distribution and archival. directly; with SDI ports for preview and output
Developed the world’s first and only taxonomy for cricket, with
Solution Overview each ball being catalogued for over 120 parameters
Our solution embraces today’s multi-sport, multi-platform (smart Proven: PFT is behind creating, packaging and delivering content
phones, tablet, iOS, Android, WP7) viewing demands. files for consumption of Live Sport for Hotstar, www.iplt20.com,
starsports.com, bcci.tv, youtube.com and indiatimes.com. We
Technology delivered India's first multi-sports, Direct-to-Consumer OTT
MAM and BPM: Experience best-in-class MAM, ahead of the curve platform www.starsports.com garnering 27 million unique visitors
BPM engine and a wide range of media tools to manage recording, and 210 million page views to date. PFT fulfills over 10 million files
sports logging, indexing, editing, publishing, digital media delivery, annually for VoD syndication, over 100,000 hours to YouTube
and archiving. alone and over 10,000 hours of fresh content. It is YouTube
Online & Digital tools: An armory of tools to help build the Certified for Audience Development and an iTunes Qualified
Direct-to-Consumer Over The Top (OTT) platform for Live Encoding House.
multi-sport coverage including DIVA®, the world’s greatest player
Fastest: Hundreds of preset robots to ensure seamless delivery to
plus Forge®, a specialist sports Content Management System (CMS)
over 100 digital platforms including YouTube. Quick, scalable
and development of custom apps for iOS, Android, Roku and
tagging and cataloguing, high speed content enrichment, and
Windows devices.
extending Live, interactive functionality to consumers with
Services data/scores.
Live streaming: Scale: Ability to handle peaks in volumes:
Complete IP-based workflow
Delivered live streaming for 10.7 million concurrent viewers
Linear streaming
Created 120 VoD packages in a day
Interactive streaming (ad insertion)
Dynamic ad insertion with SCTE-35 support CLEAR is powered by PFT’s ‘True North’ – the world’s largest digital
Direct streaming from venue media services cloud which is a 24x7x365 global content
Adaptive bitrate streaming for optimal viewing experience: We operations hub. PFT also has a fully owned Tier 3 Data Center.
support 7 different bitrates (ranging from 54 kbps to 2mbps)
Secure and Available: 1SO 27001 compliant; 99.987% uptime. CLEAR
VoD Creation: is a highly available platform instance with multi-site DR options.
Creating VoD packages from live feed in near real time,
including sports/inning highlights, score cards etc. Adaptable: Our workflow templates are fully configurable and
Capture system allows editors to work on growing files to customizable to address the specific needs of sports content
achieve faster turnaround time (TAT) including integration with partner ecosystems.
Sports | what we do
Certainty: We are MPAA audited, ISO 27001 & SOC2 certified. We
provide SLA driven Digital Media Services spanning content
A History of Success:
processing and monetization services for multi-sport. PFT has helped major broadcasters, sports organizations and OTT
players around the world manage operational complexities and
Partnerships: Collaborating with industry leading specialists for
gain huge business benefits in terms of brand visibility, viewer
player technology, rights management and content tagging.
engagement and revenue realization. Here’s a glimpse:
Business Value Indian Premier League (IPL): Live streaming and VoD packaging
Live streaming of 57 cricket matches for IPL 2010, the first
Compelling business case
sporting event ever to be streamed live on YouTube.
Over 7 years of rich experience in delivering live services Deliverables also included production set-up, live streaming of
CLEAR includes a ‘Stream Authoring Tool’ that enables ‘Fun Feed’ and VoD package creation with dynamic slates and
management of multiple Standard streams with minimal ad insertion.
human intervention
Live streaming of 76 matches for IPL 2012 on YouTube and
Reliable backup at every stage – media feed receipt, playout, India Times, with 4 types of streams.
encoding and content delivery (1+1 Redundancy) Live streaming of IPL 2016, 2017 & 2018 on Hotstar. IPL 2018
Use of a single system and operator to handle audio, video and garnered 10.7 million concurrent views, setting a new global
computer graphics, cutting down costs of maintaining multiple record. PFT delivered live streaming of 60 cricket matches in 6
equipment sets with different operators languages, totaling more than 4500 hours of live sports action
Best-in-class infrastructure and storage systems with 100% uptime, for seamless viewing across India, US and
Canada.
Ability to deliver within fast turnaround time, as per customer
needs
Innovation and Technology Excellence
Cloud Playout for TV Anywhere: Revolutionary OTT play-out
supporting up to 28 concurrent streams allowing audiences to
view their favorite team in action irrespective of whether it is
covered on traditional play-out (TV broadcast) or not.
Automation of content supply chain: Digitally mediate
content workflows across the enterprise and supply chain from
just about anywhere.
Hybrid Cloud: The perfect architecture for sports with events
across sites.
Mobility for you and the consumer: CLEAR App allows you to
collaborate among stakeholders and engage with content like
never before. Single multi-sport App for both smartphone and
Tablet for iOS and Android platform.
CAD (Contextual Advertising): The next billion dollar
opportunity. Dynamic playlisting for secondary element
advertising, contextual to the content.
Technologically advanced: The best of Cloud, Mobility and
Analytics across devices.
International Cricket Council (ICC) matches- Live streaming and • Live streaming of 17 concurrent streams for Rio Olympics 2016.
VoD packaging Delivered 4200+ hours of streaming and 500+ VoD packages
VoD creation for all ICC cricket events since 2012. for Hotstar.
Live streaming of 2016 ICC World Cup T20, along with VoD • Live streaming of all 4 series of international cricket matches
package creation for Hotstar. for BCCI.tv from 2010 to 2011.
• Live streaming and VoD creation for all Star Sports content -
cricket matches on Hotstar and Hockey India League (HIL)
matches on YouTube.
About Prime Focus Technologies Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR™ for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by automating business processes around content and managing their business of content better. PFT works with major M&E companies like Disney, Turner, PBS, 21st Century Fox-owned Star TV, Hearst, Warner Bros., CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, Complex Networks, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press. PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services. For more information visit: www.primefocustechnologies.com © 2018 Prime Focus Technologies. All Rights Reserved. 092018
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