MEDIA KIT 2019 - Savoir Flair
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2019 MEDIA KIT
The Middle East’s premier digital company. In 2019, Savoir Flair enters its tenth year and celebrates a groundbreaking milestone. What started in 2009 as the Middle East’s first online magazine is now the region’s premier digital company. Halo Media continues to be the leading authority in the digital space, spearheading publishing excellence and content innovation through our pioneering bilingual website, SavoirFlair.com, and world- class creative agency, Halo Studio. Our work with luxury and lifestyle brands has earned us a reputation for highly relevant and sought-after content, as well as world-class events, videos, photoshoots, and marketing opportunities. Whether we’re curating luxury content or captivating customers with exceptional experiences, we have an acute understanding of what works and what doesn’t in this uncompromising category. It’s almost instinct. And almost unfair.
Savoir Flair is the expert curator of style, beauty, and culture, showcasing the inspirational faces, places, and spaces of the Middle East and beyond. Since its launch in 2009 as the region’s first online magazine, Savoir Flair has remained at the forefront of fashion. With a focus on world-class editorial and breathtaking photography, it is the definitive bilingual destination for original, exclusive, and influential content – all devoted to readers who aspire to a life of style.
WEBSITE
2.1
million
Monthly Page Views
860k+
Unique Visitors
Monthly
6.5min
Avg. Time Spent
SOCIAL MEDIA
590k+
Followers on
Social Media
91,606
Social Reach
per Post
90% Female 70% Aged 25-44 85% University 77% Earn Degree Holders USD100k+ per year 54% Read EN 50% Return 46% Read AR Visitors
The Reach
Powerful storytelling and groundbreaking photography shot in Dubai, Paris, London, and New York.
From original to sponsored, our viral and riveting videos aim to inform — and entertain.
Click on the play button to watch the video on a browser.Our curated shoppable articles fuse content and commerce for an unparalleled online user experience.
VIEW THE FEATUREExperiential Content Page
Welcome to the 2019 version of a microsite:
the experiential content page.
Savoir Flair introduces its cutting-edge and innovative
format as a new editorial storyteller. This curated
content page encourages deep engagement through
an ‘infinite scroll’ that comprises multiple different
content elements.
The page – which will live on its own branded URL
and which can include either the brand’s existing
assets or content produced by Savoir Flair – will serve
as a space devoted to one particular campaign from
start to finish.
VIEW DEMOFrom intimate to impactful, Halo Media collaborates with leading luxury brands on
cocktail parties, private dinners, in-store activations, and more.New Premium Formats
Desktop Skin
Exclusive to Chanel for Q1.
Savoir Flair’s most powerful ad experience comes
in the form of our latest innovations, the Desktop
Skin and the Mobile Skin, which comprise a page
takeover format with the most real estate presence
of any of our products. This rich-media format
guarantees brand safety and exclusivity through a
highly interactive creative that delivers superior ad
performance.Dynamic Parallax
The Dynamic Parallax is a high-engagement format
that boosts dynamics and creativity, following the
user while she scrolls the page and ensuring higher
impression viewability.
VIEW DEMOFloor Ad
At the bottom of the page, a floor ad fills 100% of
the browser width with rich, interactive media
content. Whether a user scrolls the page or resizes
the browser window, it serves as a constant access
point for users to engage with brands. This format
allows page content to be accessible at all times and
can be closed by the user at any time, providing a
true metric for brand engagement.
VIEW DEMODynamic Sitebar
Dynamic Sitebar is a Rich media format that
adapts its size dynamically and guarantees high
user attention by taking over the maximum ad
space available.
VIEW DEMOStandard Formats
ROS Roadblock
• Unparalleled brand exposure on the website
• Key reference point for visitors to the site
• 100% SOV to guarantee exclusivity
• Impressive click-through rates
• Branding and traffic driving
• Language and geo-targeting availableInterscrollers
• Unparalleled brand exposure on Savoir Flair’s
landing pages
• Flagship placements
• 100% SOV to guarantee exclusivity
• Only available to select partners; usually only
offered as part of a large-scale media campaign
• Impressive click-through rates
• Branding and traffic drivingSocial Media
• A 360-degree digital opportunity that
merges digital with social
• Highly engaged communities across
multiple devices
• Highest Facebook click-through rate in the market
• Fast-growing Instagram channel in EN and AR
• Key entry point for visitors to the websiteHalo Studio, our new production and events arm, creates world-class content and events built on our reputation for fashioning well-crafted visuals and concepts for our own publications. Using this same keen eye, we develop white-label content and bespoke experiences for the region’s most premium brands. We guess you can call it the ‘Halo Effect’. OUR WORK
Al Tayer Motors Majid Al Futtaim Fashion
Apple Mall of the Emirates
Audemars Piguet Mango
Bloomingdale’s Marc Jacobs
Boucheron Marriott
Boutique1 Marks & Spencer
Bottega Veneta MatchesFashion.com
British Airways Meraas
Bulgari Messika
Burberry Meydan Hotel
Calvin Klein Michael Kors
Carolina Herrera Moda Operandi
Cartier Monica Vinader
Céline Mont Blanc
Chanel Mulberry
Chloé MyTheresa.com
Chopard Narciso Rodriguez
Christian Louboutin NeimanMarcus.com
Coach Net-a-Porter.com
COTY Nike
Our Clients
David Yurman Nina Ricci
Dior Omega
Elie Saab Paco Rabanne
Estée Lauder Piaget
FarFetch Prada
Fendi PUIG Group
Furla Ralph Lauren
Galeries Lafayette Renaissance Hotels
Givenchy Robinsons
Gucci Rolls-Royce
Guerlain Saint Laurent
Harvey Nichols Samsung
Hermès Sandro
Hugo Boss Sephora
Jimmy Choo Shopbop
Jaeger-LeCoultre Swarovski
Jumeirah Group Symphony
KOA Tiffany & Co.
Level Shoes Tod’s
Lexus Topshop
Loewe Vacheron Constantin
Longchamp Valentino
Louis Vuitton Van Cleef & Arpels
LuisaViaRoma.com Versace
M.H. Alshaya Co. Volvo
MAC WojoohFounding Publisher and Editor-in-Chief
HALEH NIA
ADVERTISING & BUSINESS
Dana Ksaybi | Head of Sales
dana@savoirflair.com
Reetu Sukhramani | Business Development Manager
reetu@savoirflair.com
Nadine Ismail | Marketing Manager
nadine@savoirflair.com
Reynold Manuel | Ad-Ops Specialist
reynold@savoirflair.com
Daria Dolgodvorova | Assistant to the Editor-in-Chief
daria@savoirflair.com
EDITORIAL
Noor Tehini | Head of Content
noor@savoirflair.com
Grace Gordon | Fashion Director
grace@savoirflair.com
Frankie Rozwadowska | Beauty Editor
frankie@savoirflair.com
Samia Qaiyum | Culture Editor
samia@savoirflair.com
Diana Azzam | Arabic Editor
diana@savoirflair.com
DESIGN
Kris De Jesus | Head of Creative
kris@savoirflair.com
Xandi Eleazar | Senior Graphic Designer
xandi@savoirflair.com
PRODUCTION
Maya Itani | Head of Production
maya@savoirflair.com
Maria Popova | Junior Producer
maria@savoirflair.comYou can also read
