MACQUARIE AUSTRALIA CONFERENCE 1 MAY 2019

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MACQUARIE AUSTRALIA CONFERENCE 1 MAY 2019
MACQUARIE          AUSTRALIA          CONFERENC E

1 MAY 2019

HUGH   M A RKS |   C HI EF   EX EC UT I V E   O FFI C ER
NOL A HODGSON       |   HEA D   OF   I NV ES T OR   REL A T I ONS
MACQUARIE AUSTRALIA CONFERENCE 1 MAY 2019
Important Notice and Disclaimer                                          ex pect at ions about t he performance of it s businesses.               reasonableness of any forw ard looking st at ement s, forecast
    This document is a present at ion of general background                  Forw ard looking st at ement s can generally be ident ified by           financial informat ion or ot her forecast . Not hing cont ained in
    informat ion about t he act iv it ies of Nine Ent ert ainment Co.        t he use of forw ard looking w ords such as, ‘ex pect ’,                 t his present at ion nor any informat ion made av ailable t o y ou
    Holdings Limit ed (“NEC”) current at t he dat e of t he                  ‘ant icipat e’, ‘likely ’, ‘int end’, ‘should’, ‘could’, ‘may ’,         is, or shall be relied upon as, a promise, represent at ion,
    present at ion, (1 May 2019). The informat ion cont ained in t his       ‘predict ’, ‘plan’, ‘propose’, ‘w ill’, ‘believ e’, ‘forecast ’,         w arrant y or guarant ee as t o t he past , present or t he fut ure
    present at ion is of general background and does not purport             ‘est imat e’, ‘t arget ’ and ot her similar ex pressions w ithin t he    performance of NEC.
    t o be complet e. I t is not int ended t o be relied upon as             meaning of securit ies law s of applicable jurisdict ions.
    adv ice t o inv est ors or pot ent ial inv est ors and does not t ake    I ndicat ions of, and guidance on, fut ure earnings or financial         Pro Forma Financial Information
    int o account t he inv est ment object iv es, financial sit uat ion or   posit ion or performance are also forw ard looking st at ement s.
                                                                                                                                                      The Company has set out in t his present at ion cert ain non-I FRS
    needs of any part icular inv est or. These should be considered,         Forw ard looking st at ement s inv olv e inherent risks and
                                                                                                                                                      financial informat ion, in addit ion t o informat ion regarding it s
    w it h or w it hout professional adv ice, w hen deciding if an           uncert aint ies, bot h general and specific, and t here is a risk        I FRS st at ut ory informat ion.
    inv est ment is appropriat e.                                            t hat such predict ions, forecast s, project ions and ot her
                                                                                                                                                      The Company considers t hat t his non-I FRS financial
    NEC, it s relat ed bodies corporat e and any of t heir respect iv e      forw ard looking st at ement s w ill not be achiev ed. Forw ard
                                                                                                                                                      informat ion is import ant t o assist in ev aluat ing t he Company ’s
    officers, direct ors and employ ees (“NEC Part ies”), do not             looking st at ement s are prov ided as a general guide only ,
                                                                                                                                                      performance. The informat ion is present ed t o assist in making
    w arrant t he accuracy or reliabilit y of t his informat ion, and        and should not be relied on as an indicat ion or guarant ee of
                                                                                                                                                      appropriat e comparisons w it h prior periods and t o assess t he
    disclaim any responsibilit y and liabilit y flow ing from t he use of    fut ure performance. Forw ard looking st at ement s inv olv e
                                                                                                                                                      operat ing performance of t he business.
    t his informat ion by any part y . To t he max imum ex t ent             know n and unknow n risks, uncert aint y and ot her fact ors
                                                                                                                                                      For a reconciliat ion of t he non-I FRS financial informat ion
    permit t ed by law , t he NEC Part ies do not accept any liabilit y      w hich can cause NEC’s act ual result s t o differ mat erially from
                                                                                                                                                      cont ained in t his present at ion t o I FRS-compliant comparat iv e
    t o any person, organisat ion or ent it y for any loss or damage         t he plans, object iv es, ex pectat ions, est imat es and int ent ions
                                                                                                                                                      informat ion, refer t o t he Appendices of t his present at ion.
    suffered as a result of reliance on t his document .                     ex pressed in such forw ard looking st at ement s and many of
                                                                             t hese fact ors are out side t he cont rol of NEC. As such, undue        All dollar v alues are in Aust ralian dollars (A$) unless ot herw ise

                                                                             reliance should not be placed on any forw ard looking                    st at ed.
    Forward Looking Statements
                                                                             st at ement . Past performance is not necessarily a guide t o
    This document cont ains cert ain forw ard looking st at ement s
                                                                             fut ure performance and no represent at ion or w arrant y is
    and comment s about fut ure ev ent s, including NEC’s
                                                                             made by any person as t o t he likelihood of achiev ement or

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MACQUARIE AUSTRALIA CONFERENCE 1 MAY 2019
POST MERGER – FOU R KEY PILLARS

        BROADCASTING                     DIGITAL & PUBLISHING                     STAN                      DOMAIN (59.2%)
    •   Creator of Australia’s       •    Australia’s most read        •   Australia’s leading local    •   Ev olv ing Australian
        leading broadcast                 digital publisher                SVOD business                    property marketplace
        brands, across telev ision
        and radio                    •    Dominant position in the     •   Strong positive subscriber   •   W ith core upside from
                                          high growth digital v ideo       growth momentum                  relationship with Nine –
    •   Reaches 19m Australians           market                                                            to broaden reach and
        nationally each week                                           •   Multiple long-term               deepen engagement
                                     •    Strong brands, each with         content supply
    •   The engine for all other          a clear purpose and              relationships                •   Focus on expanding
        Group businesses –                commercial model                                                  core residential listings
        through content and                                                                                 business and scaling
        marketing                                                                                           rev enue in aligned
                                                                                                            consumer solutions
                                                                                                            business

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MACQUARIE AUSTRALIA CONFERENCE 1 MAY 2019
NINE TODAY – DIVERSIFIED, WITH A CLEAR GROWTH PROFILE

       TRANSFORMING                                           BUILDING                                    RETURNING
      Inv esting in the premium                     Using the core of broadcast to power                 Strong cash flows and
    content that driv es profitability                        growth businesses                        div idends to shareholders

         Nine Network and                                                                                   Strong cash flow
             Metro Media                 Dominant player     Grown brand to           Leveraging               conversion
           focusing on the               in a fast growing   1.5m subscribers       Nine’s reach to
         efficient delivery of             segment, new       in 4 years in a       grow yield and     10c fully franked dividend
          premium content                revenue streams       new market             geographic       forecast for FY19, equates
                                            from existing        segment                 share              to a yield of c6%
                                           content spend

     Content decisions based on                       Other potential Digital Publishing
                                                                                                      Low lev el of wholly owned debt
      whole of business benefit                       v erticals including automotive –
                                                              CarAdv ice, Driv e

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MACQUARIE AUSTRALIA CONFERENCE 1 MAY 2019
BUSINESSES OFFER AN INCREASING GROWTH PROFILE

        BROADCASTING                  METRO MEDIA                      DOMAIN                          9NOW                           STAN
     Controls and carries the         Premium content                                                                          Local leader in high
                                                                  Focused on building          Deliv ers primarily Nine’s
      costs for much of the        enabling core focus on                                                                   growth segment of SVOD
                                                               Australia’s leading digital       broadcast content
        Group content             growth in readership and
                                                                destination for property        through adv ertiser-         Unique positioning with
                                   subscription, supported
        Content strategy                                        through listings, editorial   supported liv e streaming       scale at >1.5m activ e
                                     by adv ertising with
     underpins strong ratings                                  and associated consumer              and catch-up                   subscribers
                                      growing margins
          momentum                                                      solutions
                                                                                                All v iewing through a
                                                                                               logged in env ironment

      Aim to hold profitability   A refocused business, with      Significant lev erage to     Strongly growing digital     Strongly growing consumer
    through the cycle, through      a growing digital and       property cycle plus growth      segment as take-up,              take-up of SVOD
    share gains and cost focus    subscription base driving      through yield-focus and      usage and addressability         benefitting all players
                                   longer term profitability      geographic expansion                 ev olve

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MACQUARIE AUSTRALIA CONFERENCE 1 MAY 2019
HIGH GROWTH ASSETS TO CONTRIBU TE HALF OF GROU P PROFIT1

       EBITDA Contribution - FY18                                                                   EBITDA contribution – FY20est

         13%

                                                                                                     47%
                                                                                                             45%         53%

                       87%

                          Broadcasting           Stan               Digital & Publishing           Domain

6                                    1   P r o Fo r ma b as is, e con omic in teres t ad jus ted
MACQUARIE AUSTRALIA CONFERENCE 1 MAY 2019
FTA PROVIDES PREMIU M CONTENT AND MARKETING

                  NO.1                                       FOCUSSED ON                                           GROWTH
                                                             EFFICIENCY OF
                 AUDIENCE
                SHARE EVERY                                    AUDIENCE                                            ENGINE
                KEY BUYING                                     DELIVERY,                                        FOR THE REST OF
                  DEMO1                                         ACROSS                                             THE NINE
                                                              PLATFORMS                                             GROUP

                                               Higher Revenue Share on Lower Costs

          $m                                                                                                                               41%
    540
                                                                                                                                           40%
    520                                                                                                                                    39%
    500                                                                                                                                    38%
    480                                                                                                                                    37%
                                                                                                                                           36%
    460
                                                                                                                                           35%
    440
                                                                                                                                           34%
    420                                                                                                                                    33%
    400                                                                                                                                     32%
       Dec-15     Jun-16                    Dec-16                         Jun-17                        Dec-17              Jun-18   Dec-18

                                                               TV costs                        TV revenue share

7                      1   O z T A M d a ta, linear T V r a tings , m ain channel, 6 -1 0. 30pm, ca lenda r y ear to d ate
MACQUARIE AUSTRALIA CONFERENCE 1 MAY 2019
9NOW: A GROWING BU SINESS

                   83%                              51%                                    75%                     CLEAR
          Growth in 9Now                        Growth in                                                          MARKET
          monthly activ e                      rev enue at                            Incremental EBITDA           LEADER
              users                              9Now                                       margin             Through audience
          Q1, VOD+Live stream, on pcp         Six months to Dec 2018
                                                                                                                and technology

                                            Growth in BVOD Market to Continue
    250 $m

    200

    150

    100
                                        %
     50                                                                                                    +$25m
                                                                                                                    45%+
                                                                                                   45%+
                      28.5%                 35.6%                             43.8%
      0
                      CY16                  CY17                              CY18                CY19f             CY20f

                                                                       Nine     Other
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MACQUARIE AUSTRALIA CONFERENCE 1 MAY 2019
METRO MEDIA: A NEW MODEL

                                       Consistent audience growth across SMH, The Age and AFR
            10.6m1                 •

    Total de-duplicated            •   SMH – the most read masthead in Australia
      audience across
      digital and print            •   AFR – a growing B2B proposition

                3.4%               •   Circulation/subscription revenues now exceed total advertising
       Total growth in                 revenues
    circulation revenues
          H1 FY19                  •   Opportunities to tighten paywall

            FOCUS                  •   Cost out focused on printing and distribution which accounts for
        Efficiency of                  c$100m of total Metro Media costs
      audience deliv ery           •   Divestment of ACM acts to further variabilise the cost base

                     Print Ads .   •   Print advertising accounts for
MACQUARIE AUSTRALIA CONFERENCE 1 MAY 2019
NINE AND DOMAIN: WORKING TOGETHER

                           Deep integration of property content into Nine News and
                           Current Affairs programs

          CONTENT
                           Launch ‘Your Domain’ TV show

                           Replicate SMH.com.au/Age.com.au digital property rails
         PROMOTION         through nine.com.au

                           Data unification project to enable effective identification
            DATA           and targeting across all Nine’s business segments

                           Extending Nine’s strength in premium advertising through
     PREMIUM ADVERTISING   data and content partnerships

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WELL POSITIONED LOCAL SVOD PLAYER

     •   Built a business of scale in a new category in just four years
     •   Clear local leader in the market with 1.5m -plus active subscribers
     •   Differentiated and exclusive content line-up. Partnerships with a broad base of studios and
         networks, complemented by Stan Originals
     •   Recent sub adds and price increase -> EBITDA break-even notwithstanding continuing
         investment in content and marketing
     •   Highly leveraged, reflecting predominately fixed cost base

                                         Stan hits profitability in Q4 FY19

                                                                                     Q4 FY19

               FY16               FY17                 FY18                   FY19      FY20

                                                  Revenue         Costs

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TRADING U PDATE

         BROADCASTING          DIGITAL & PUBLISHING                               STAN                DOMAIN (59.2%)
     •   Q3 FY19 FTA           •   Metro Publishing rev                   •   Continued growth    •   Double digit growth
         rev enue +4%.             +3% Q3 FY19, with                          in subscribers          in residential digital
         Nine‘s share of           growth in both print                       notwithstanding         yield helping to
         40.9% (+4.2 pts)          and digital                                exceptionally           offset decline in
                                   adv ertising (total ad                     strong summer,          listings market
     •   FTA market remains        rev +12%)                                  and Feb price
         soft – Nine’s share                                                  increase            •   Improv ing cost
         continues to grow.    •    9Now rev enue                                                     profile
         H2 FY19 share est         +75% Q3 FY19.                          •   Expect cash flow
         40%-plus                  Share of 53.9%                             and EBITDA break-
                                   (+10.3 pts)                                ev en from March

                    GROUP EBITDA OF $420M-$430M, UP 10%+ ON LIKE-BASIS PCP

12                                       CYTD – calendar year t o dat e
FOU R KEY DRIVERS IN FY20

         +$30M                  +$25m                C$30M                   CYCLICAL
     EBITDA delta as Stan         Rev enue     Incremental annualised       Impacts on Domain
      mov es from loss to     growth at 9Now   benefit of cost synergies     and Broadcasting
            profit                 (at 75%        already deliv ered
                                incremental                                 to benefit when cycle
                                   margin)                                 improv es + share gains
                                                                                    in FTA

                     OVERALL POSITIVE MOMENTUM EXPECTED TO CONTINUE

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