RETAIL MARKET REPORT - Veg-Fresh Farms
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RETAIL MARKET REPORT
A weekly Newsletter by Veg-Fresh Farms
TOMATOES
ROUND, ROMA AND VINE RIPE TOMATOES BEEFSTEAK TOMATOES
Mexico: Continues to produce great quality vine Conventional – Market is up slightly, but overall
ripe tomatoes in ample numbers. Sizes are movement is just okay.
running primarily 5x5. Market on best quality
rounds is in the mid-teens. Roma tomatoes are in
Organic – There is plenty of availability at this
a similar situation. The best new crop quality are
now coming from Sonora. time and costs are good.
Florida: Currently in peak springtime tomato HEIRLOOMS
production. Tomatoes are running mostly to the
Organic - Unfortunately, organic heirlooms
5x5 XL size. Market on the best quality repacks is
in the mid-teens. remain limited out of Mexico. Spring harvest
should begin within the next couple of weeks out
of Central California. Demand exceeds supply
CONVENTIONAL & ORGANIC TOVS
until mid-April. New spring plantings out of Baja
Conventional – There is plenty of availability at and Central Mexico should begin by mid-April;
this time and costs are good. volume will improve at that time.
Organic – There is plenty of availability at this
time and costs are good. Conventional - Supplies improving slightly out of
Central Mexico, and are a better option for
GRAPE, CHERRY AND MEDLEY TOMATOES customers that can take conventional vs the
Grape and cherry tomatoes are in good supply, organic. Supplies will become more steady with
but medley tomatoes are still short. new Spring crops starting.
ORGANIC ROMAS
Organic romas are really short at this time. Most of the Nogales shippers are winding up with
production and new crops have not started out of Sonora yet. Things should start improving next week.
Mar. 31
CITRUS
CONVENTIONAL NAVELS ORGANIC NAVELS
California is running at peak volume and flavor. California is running at peak volume and flavor.
Sizing is peaking steady across the board with Sizing is peaking steadily across the board with
good volumes out of both Northern and Southern good volume on 56/72/88ct.
California.
ORGANIC VALENCIAS
CONVENTIONAL VALENCIAS Mexico is the main supply source now through
Mexico has started and will be the juicing orange May. Sizing is peaking on 113/88/138ct, which is
available through April/May. California new crop is perfect for bags. California new crop is expected
expected to begin in light volumes in March and to begin in light volumes in April and build into
build into April as Mexico begins to wind down. May as Mexico begins to wind down.
CONVENTIONAL LEMONS ORGANIC LEMONS
California has taken over as the main supply California D3 is finished and the industry is
source now through May 2021. Imports are transitioning to D2. The overall market will begin
expected to start late June/early July. to shorten on supply in March and most of the
Spring/Summer months before Mexico is back in
CONVENTIONAL LIMES season in June/July.
Product is still even higher due to a shortage
ORGANIC GRAPEFRUIT
caused by weather conditions.
California and Mexico Rio Red Grapefruit is in
production. Supplies are limited on 32ct and
CONVENTIONAL GRAPEFRUIT
larger and are peaking on the smaller side,
Industry has transitioned to California immediately
48/40/36ct.
due to the freeze and crop failure in Texas.
California new crop volume is limited and peaking
on smaller sizing, 40ct and smaller. POTATOES
Supply and pricing are stable in all shipping
regions. Norkotahs are still showing excellent
quality while Burbanks are above average.
Norkotahs are widely available compared to
Burbanks.
CHILES
We will be seeing the market firm up due to
ONIONS
Sonora ending; chiles will start coming out of
Sinaloa in the middle of this month. The market on red and yellow jumbo-sized onions
have increased due to the recent freeze in Texas,
which will affect the Texas onion crop outlook.
ORGANIC HARD Medium yellow onions remain tight due the USDA
SQUASH food box program demand. Some Mexican white
onions are starting to cross into the US; quality is
just fair. Sweet onions are available out of Idaho.
Good supplies of most organic squash. Kabocha New crop Imperial Valley onions will start around
is a little tight, but product is available. April 15th.
Mar. 31
BELL PEPPERS SOFT SQUASH, EGGPLANT
ORGANIC MINI SWEET PEPPERS & CUCUMBERS
Mexico has good volume, but seeing some
quality issues. ORGANIC SOFT SQUASH
ORGANIC COLORED BELLS Light volume out of Guaymas, with some quality issues.
Good volume from Mexico on Organic Red, ORGANIC EGGPLANT
Yellow and Orange. Holland has started with Light volume out of Mexico, and prices are rising as the
limited volume. season finishes up.
ORGANIC GREEN BELLS
ORGANIC HOT HOUSE CUCUMBERS
Prices are rising and volume is starting to
Volume and availability are good out of Culiacan as we
tighten up. Mexico season ended.
start a new growing cycle.
CONVENTIONAL GREEN BELLS ORGANIC SLICER CUCUMBERS
The green bell pepper market got very Mexico is starting to finish up the season with limited
active this week due to Florida’s lack of volume and quality issues.
supply, along with several growers
abandoning their fields due to the market PERSIAN CUCUMBERS
being so cheap. Currently have Persian Cucumber production out of
Central Mexico and Baja. Good supplies and strong
CONVENTIONAL COLORED BELLS demand. Organic Persian Cucumbers are still short
New fields have started and there is tons of and very expensive. Supplies should start improving
product available. over the next two weeks.
CUCUMBERS
Fair supply out of Nogales.
ORGANIC APPLES
Good supplies on most varieties with promotional opportunities. Organic honeycrisps will continue to
go up in price as supplies sell down. Import apples will start hitting in mid-April. Nice looking fruit out
of New Zealand.
BRUSSELS, BEANS & SNAP PEAS
ORGANIC BRUSSELS ORGANIC SNAP PEAS
Good volume from Baja. We are year-round in Baja, with good volume.
CONVENTIONAL BRUSSELS ORGANIC GREEN BEANS
Good volume from Mexico and California. Volume and quality are good. 4 week central
Mexico season.
Mar. 31BERRIES
STRAWBERRIES BLUEBERRIES
Demand exceeds supplies for the short term with Market is higher on both Mexican and domestic
heavy post-Easter ads all over the country and blues (Florida product). California organic blues
Canada. Baja seems to be ramping up with good have started in a small way in Oxnard. Prices will
quality and condition. Oxnard and Santa Maria continue to rise as production has slowed down
have had colder than normal temperatures that are considerably out of Central Mexico. Florida
holding the crop back. We have had a nice weather production will increase by 3rd week of April.
trend since last weekend and expect to see an Expect prices to remain on the higher side till
increase in production next week. Following that May.
we have some cooler weather coming that will
flatten production for WE 04/16 . As soon as we see
some sunshine for any sustained period of time we TROPICALS
expect both Oxnard and Santa Maria to ramp up
quickly. Short term the industry does not seem to
be getting enough fruit to cover heavy ad activity.
MANGO
Currently very short out of Mexico. Prices are
Wide range in quality and condition by shipping elevated as the Peruvian season is over.
region. Florida has had some good and some less
than. Florida volume is over its peak and some PINEAPPLE
fields are winding down. CMEX has had fairly good Supplies are limited this week as there are many
quality and condition with smaller fruit and some hot Easter promotions. Organic pineapples are
bruising. Baja, OC, Oxnard and Santa Maria fruit very short this week out of Costa Rica with few
quality is very good. supply out of Mexico. Also, it is Semana Santa
(Holy Week) so volumes will be very light out of
Call your Veg-Fresh Sales Representative for volume Costa Rica and Mexico.
and pricing commitments.
Mar. 31You can also read
