SOFTWARE THAT ENABLES FOOD RETAILERS TO CREATE AND MANAGE LOCAL SUPPLY CHAINS.
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SOFTWARE THAT ENABLES FOOD RETAILERS TO CREATE
AND MANAGE LOCAL SUPPLY CHAINS.
THE PROBLEM
THE FIRST MILE OF THE LOCAL FOOD SUPPLY CHAIN IS INEFFICIENT, WHICH FORCES BUYERS
TO RELY ON BROKERS/WHOLESALERS FOR ACCESS TO SUPPLY WITH ADDED COSTS.
PRODUCERS INTERMEDIARIES RETAIL / FOODSERVICE CURRENT SOLUTION
+20% COST
Local food producers lack a network of Brokers leverage relationships to manually create Procurement systems are built for large-scale supply
sales opportunities as brokers and retailers markets, extracting significant economic value for chains, so local purchasing is relegated to broker
rely on one-to-one relationships. their services. aggregation and manual work arounds.
CURRENT MARKET
THE COVID-19 GLOBAL CRISIS PROVEN THAT A SUPPLY CHAIN LESS DEPENDENT ON LARGE-
SCALE AGRIBUSINESS IS MORE FLEXIBLE AND RESILIENT.
SPEND ON LOCALLY SOURCED FOOD WHILE INTERMEDIARIES TAKE WHICH IS OUR OPPORTUNITY
20
$2B
$19B DISRUPTIONS OF THE
15 $16B INTERNATIONAL SUPPLY
10 $12B CHAIN.
5 LABOR SHORTAGES AT
$5B
LARGE FARMS.
0
2008 2014 2018 2019 RISING FOOD COSTS.
MARKET OPPORTUNITY EXISTING SUPPLY CHAINS IN THE U.S. ARE RIPE WITH OPPORTUNITIES FOR LOCALIZATION IN OTHER CATEGORIES. LOCAL INTERMEDIARY LOCAL PERISHABLES FAST-MOVING CONSUMER GOODS $2 billion $6 billion $30 billion OUR BEACHHEAD
OUR SOLUTION
OUR SCALABLE PLATFORM DISRUPTS THE ECONOMICS OF SERVICES-BASED INTERMEDIARIES BY
ENABLING MORE DIRECT BUYING FROM LOCAL SUPPLIERS.
Retailers and consumers get more reliable
Creation of transparency and affordable access to local food
A flexible digital platform for
buyers, creating visibility into a
resilient network of local food
producers
Our platform enables continuous
value for producers and buyers
by providing data back to both
partiesHOW OUR SOLUTION WORKS
WE INTEGRATE EXISTING WORKFLOWS OF SUPPLY CHAINS TO DIGITIZE AND OPTIMIZE SOURCING
OF LOCAL FOOD. WE HAVE THREE KEY DIFFERENTIATORS:
FIRST MILE LAST MILE
TRANSLATION LAYER ERP
PROPRIETARY
INVENTORY
API
MANAGEMENT
CUSTOM APPS
DIFFERENTIATOR ONE: DIFFERENTIATOR TWO: DIFFERENTIATOR THREE:
Easy data capture and Our simple interface showcases robust capability, including price and quality Our open architecture
integration from producers transparency, order aggregation and fulfillment. No other platform does this. connects to legacy systemsTRACTION
WE HAVE LAID A FOUNDATION TO REACH $1M IN ARR IN 2021 AND A PATH TO $20M BY IN FOOD RETAIL 2023
$20,000,000
23,000 users,
less than 10%
of food retail
$15,000,000 buyers
$10,000,000
76 users
$5,000,000
$0
2019 2020 2021 2022 2023
Won Price Chopper Won all Price Chopper Won Big Y DSD Currently talking to potential retailers that represent over
warehouse pilot for warehouse local and local 15,000 potential users
local produce produce + DSD pilot warehouse pilotCASE STUDY
IMPROVED SOURCING MORE EFFICIENCY & VISIBILITY STRONGER RELATIONSHIPS
• Sourcing direct from farmers • Automation allows a buyer to • Farmers earn 12% more on
resulted in an average of source more than 4x the direct sales than they do to
21% lower costs number of farmers wholesalers
• Food traveled almost 80% • Comparative pricing data • End consumers get fresher
less miles leading to less helped save almost $8,000 a products and a sense that the
shrink week during peak local retailer is connect to their
season community
“BIG WHEELBARROW BEAT THEIR COMPETITORS BECAUSE OF THE ABILITY OF THEIR
SYSTEM TO MATCH OUR WORKFLOWS. THEY WON AN EXPANSION THE NEXT YEAR
BECAUSE THEY DELIVERED VALUE AT EVERY STEP OF THE BUYING PROCESS.”
- TONY PELLEGRINO, PRODUCE BROKER PRICE CHOPPERTHE TEAM
WE HAVE AN EXPERIENCED AND DEDICATED TEAM BACKED BY KEY STRATEGIC PARTNERS TO
ENSURE SUCCESS.
SAM EDER BEN MCCONNELL EVAN ALTER CHRISTINA WING
CO-FOUNDER/CEO CO-FOUNDER/CMO CO-FOUNDER/CTO CO-FOUNDER/COO
15 years business 20 years 15 years 18 years
development marketing development operations
experience. experience. experience. experience.
Apple, PWC. Dallas morning SKYLIST, Pingboard. Apple, Dell.
Wholesale buyer. news, PWC. Supper Club Food system
Organic Farmer. Founder. advocate.STRATEGIC HORIZONS
BIG WHEELBARROW HAS A SIGNIFICANT OPPORTUNITY TO EXPAND ITS OFFERING AND REACH
TO ALL STAKEHOLDERS IN LOCAL ECOSYSTEMS.
LAND & EXPAND ADD STAKEHOLDERS PRODUCTIZE THE ECOSYSTEM
12-18 MONTHS 18-36 MONTHS 3 YEARS+
• Sub-category expansion • Producer and wholesaler • Fully automated sourcing
• Logistics integration solution • Financing/insurance
• Food services re-entry • Automated demand
• Demand planning forecasting
• Data analyticsCOMPETITION
OUR PRODUCT-CENTRIC VIEW OF SUPPLY PROVIDES A HIGHLY SCALABLE APPROACH TO LOCAL
SOURCING MANAGEMENT THAT COMPLEMENTS EXISTING SYSTEMS
UNLIMITED
A. Our architecture and business
model provide the greatest
opportunity vs. competitors.
Ability to handle network sizes
B. Our open design allows for
significant partnership
opportunities with other market
players such as farm sales
management companies.
SCALABILITY
C. Only $270 million has been
Traditional Legacy invested in this space in the last
brokers ERPs three years.
LIMITED
INTEROPERABILITY
Automation and flexibility to work within existing customer workflows and systemsCURRENT SEED RAISE
$1.5M ROUND TO EXPAND AND ESTABLISH PRESENCE WITH KEY PLAYERS AND GEOGRAPHIES IN
THE LOCAL RETAIL MARKET FROM NOW THROUGH 2021.
50% 15% 35%
SALES MARKETING PRODUCT EXPANSION
• Expand customer success / account • Create demand generation • Create capability to address $30
management in Price Chopper & capability with inbound and billion market opportunity
Big Y to increase contracts to outbound marketing activities • Accelerate IP development for
$1.75M • Support sales enablement our translation layer
• Add Sales Lead to win $1m in new activities
business by EOY 2022
Almost $500,000 raised in our Pre-Seed Round from investors like Techstars, Bread & Butter Ventures, and
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