Renault Kwid Concept Unveiled At Delhi Auto Expo
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Renault Kwid Concept Unveiled At Delhi Auto Expo
Author : jehan
Renault took the covers off a fun yet rugged looking concept vehicle called the Kwid at the
ongoing Auto Expo 2014 in New Delhi. The unveiling there marks the first concept vehicle by
the french carmaker that was unveiled outside Europe, showcasing its commitment to new
markets, such as India.
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"Renault has seen unparalleled growth in India in just under 3 years and the market is set to
continue playing a significant role in the company's global strategy in the years to come. The
reveal of the KWID CONCEPT in India – the first such unveil outside Europe, as well as its
design keeping in mind the young customers in India illustrate our strong commitment to the
country." said Renault India Pvt. Ltd. Managing Director Sumit Sawhney.
2 / 16
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Designed by an international team with inputs from Renault Design India, the Kwid Concept,
according to Renault, falls under the 'Explore' section in the six-petaled human life cycle flower
notion in which Renault bases its current design strategy on.
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The quirky looking car with exciting proportions and dimensions features a robust appearance
with its protective guards, chunky wings and oversized wheels that protrude past the fenders,
making it look like a buggy car. It is finished with a two-tone satin and textured grey with golden
yellow contrast for its roof and air intake. There's also yellow inserts on wheels, lower doors and
perforated parts signifying Renault's corporate colours.
The lambo-style scissor-doors opens up to reveal a futuristic bird-nest like interior. Designed by
François Grenier (Technocentre Design, France) based on original drawings by Renault Design
India Mishu Batra, the funky 5-seat interior has the driver sitting in the middle with two
passengers at each side and two more at the back. The seats looks to be suspended over a
solid base to give an impression of lightness, while the 2-tone elastomer material provides a
sense of brightness.
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The Kwid Concept is powered by Renault's latest-generation downsized 1.2 litre petrol
turbocharged engine mated to dual-clutch EDC transmission. It is also, supposedly, Z.E. ready,
being pre-disposed to receive batteries for electric use, and comes with a charging plug behind
the logo at the front of the car.
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Apart from a host of technology-driven features, the Kwid has a small helicopter toy Renault
calls 'Flying Companion', that deplys from the rotating rear portion of the roof. A first to be
offered in the automotive world, the Flying Companion can be used for a variety of purposes,
including scouting traffic, taking landscape pictures and detecting obstacles on the road ahead.
It has two modes – the automatic mode with a pre-programmed flying sequence and GPS
location, and a manual mode, controlled using a tablet inside the vehicle.
"Customers in new markets are much younger. Their expectations are different and customers
are basically gamers. They tend to take a closer interest in technology and want to enjoy
themselves. This concept car meets those needs in a variety of ways, but mainly thanks to the
Flying Companion which makes driving both safe and fun. This is the very first time in the long
automotive history we can drive on earth with an eye in the sky. It's an amazing feature!" said
Serge Mouangue, Brand Manager and Innovative Cooperative Laboratory Manager.
6 / 16
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The latest on the Malaysian and world automotive industry. Includes
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The latest on the Malaysian and world automotive industry. Includes
cars, bikes, trucks, motoring tips, test drive reviews and test ride
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The latest on the Malaysian and world automotive industry. Includes
cars, bikes, trucks, motoring tips, test drive reviews and test ride
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The latest on the Malaysian and world automotive industry. Includes
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Show Press Release
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RENAULT UNVEILS KWID CONCEPT AT DELHI AUTO EXPO 2014: A NEW VISION
TAILORED FOR NEW MARKET NEEDS
Fun, yet robust design and hyper connectivity aimed at meeting the needs of young customers
in new markets as closely as possible
Designed by an international team for international markets, including inputs from Renault
Design India
Features a Flying Companion, a first in the automotive world for an enjoyable and safe driving
experience
First Renault concept car to be unveiled outside Europe, showcasing the company's
commitment to new markets
KWID CONCEPT, a concept car unveiled at the Delhi Auto Expo, highlights both Renault's
commitment to new markets, such as India, as well as the company's ability to produce
appealing products in the compact car segment. The vehicle's robust, yet fun design, along with
its technology-driven features, is targeted at meeting the needs of young customers in these
markets.
A robust yet joyful vehicle
The KWID CONCEPT was designed with inputs from Renault Design India and is covered by
the 'Explore' petal of Renault's lifecycle-based design strategy. The vehicle's exciting
proportions and dimensions as well as very short overhangs give the impression of a bouncing
vehicle, while its oversized wheels protrude past the fenders and make the KWID CONCEPT
look like a buggy car.
The playfulness of the vehicle's exterior design is offset by a robust appearance due to its
protective guards and chunky wings, which exude an impression of strength. The vehicle comes
with a two-wheel drive transmission, but projects the facade of an off-road car.
The interior of the KWID CONCEPT is designed to serve as a snug cocoon and is inspired by a
bird's nest. The vehicle's seats, suspended over a solid base in white, give an impression of
lightness, while their 2-tone elastomer material provides a sense of brightness. The KWID
CONCEPT also features rear climate control with controls on the driver seat's back as well as
ventilation through concentric perforations. The dashboard is an integrated tablet for
commanding the navigation of the Flying Companion.
A high-tech concept car
Beyond the playful and imaginative styling of the KWID CONCEPT, the concept car also comes
equipped with a host of technology-driven features, led by its Flying Companion. Aimed at
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offering a safe as well as fun driving experience, the Flying Companion is the first of its kind in
the automotive world. Taking off from the rotating rear portion of the KWID CONCEPT's roof,
the Flying Companion can be operated in one of two modes – the automatic mode using a pre-
programmed flying sequence and GPS location as well as the manual mode, which enables the
companion to be controlled using a tablet inside the vehicle. The Flying Companion can be
used for a variety of purposes, including scouting traffic, taking landscape pictures and
detecting obstacles on the road ahead.
"Customers in new markets are much younger. Their expectations are different and customers
are basically gamers. They tend to take a closer interest in technology and want to enjoy
themselves. This concept car meets those needs in a variety of ways, but mainly thanks to the
Flying Companion which makes driving both safe and fun. This is the very first time in the long
automotive history we can dry on earth with an eye in the sky. It's an amazing feature!" Serge
Mouangue, Brand Manager and Innovative Cooperative Laboratory Manager.
The KWID CONCEPT is also Z.E. ready - being pre-disposed to receive batteries for electric
use - and comes with a charging plug behind the Renault logo. It's powered by the latest-
generation downsized 1.2-litre petrol turbocharged engine mated to dual-clutch transmission
EDC to combine driving enjoyment with low fuel consumption. Other technology-rich features
include electric operated front bench seat on a center rail, electric opening doors, LED lighting,
lack of gearshift (command with touches next to the steering). The vertically-mounted TFT
touchscreen display acts as the dashboard in the KWID CONCEPT and also provides access to
connected services.
Designed by an international team for international markets
A multinational concept car, the KWID CONCEPT is the first of its kind in Renault to target new
markets and Renault Designers around the world cooperated to conceive a vehicle made for
local markets and designed to meet the latters' needs. The interior of the vehicle was designed
by François Grenier (Technocentre Design, France) based on original drawings by Mishu Batra
(Renault Design India) and the exterior by Anton Shamenkov (of Russian origins, Technocentre
Design, France) based on original drawings by Jean Semeriva (Studio Design Brazil). The
colors and materials of the vehicle were worked upon by Neha Lad (Indian trainee,
Technocentre Design) and developed by Chie Yanagisawa (Japanese designer, Technocentre
Design). Axel Breun (Technocentre Design) was the overall Project Manager.
"Renault Design is a highly international team with studios in France, Romania, Brazil, Korea
and India. This concept car is a reflection of the distinctly international flavour of our design
network." Laurens van den Acker, Head of Industrial Design
Reitarating commitment to India
The first Renault concept car to be unveiled outside Europe, the KWID CONCEPT also
emphasises India's significant place in Renault's global strategy as well as the company's ability
to offer appealing products in the compact car segment.
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"This is the first time we have chosen to reveal a concept car outside Europe and this is an
eloquent sign of our commitment to India. Young customers in India are often trend setters,
looking forward to pushing the envelope when it comes to technology and enjoyable drives. The
KWID CONCEPT, with its Flying Companion, meets this forward-looking spirit with both its
dynamic styling and hyper connectivity." Gilles Normand, Chairman of Asia-Pacific Region,
Renault S.A.S.
The KWID CONCEPT is also tailored specifically to meet the needs of Indian drivers. The
vehicle is a compact five-seater to enable family trips, a common occurrence in India. The
multimedia dashboard, along with the Flying Companion, answers the young and modern Indian
need to stay connected, with a strong attempt for technology. The vehicle's lightweight interior
design is also adapted to warm weather conditions.
The KWID CONCEPT 's two-tone body coloring consists of satin grey for the body and textured
grey for functional parts as well as golden yellow for contrasting roof and air intake. The vehicle
also sports yellow inserts on wheels, lower doors and perforated parts. While this colour
scheme features the corporate colors of the Renault Group, the tones also evoke associations
with India: the grey represents the soil, while the yellow and gold symbolise flowers and spices.
Additionally, the KWID CONCEPT features an unusual seat arrangement, with three
passengers up front and the driver seat in the middle, in a slightly forward position to offer
shoulder room, as well as two seats at the back. The central driving position afforded by this
arrangement meets international driving demands, enabling the car to driven in both right hand
and left hand drive markets.
"Renault has seen unparalleled growth in India in just under 3 years and the market is set to
continue playing a significant role in the company's global strategy in the years to come." said
Sumit Sawhney, Managing Director, Renault India Pvt. Ltd. "The reveal of the KWID CONCEPT
in India – the first such unveil outside Europe, as well as its design keeping in mind the young
customers in India illustrate our strong commitment to the country."
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