GOLD 2019 Registration Online: Meininger Verlag

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GOLD 2019 Registration Online: Meininger Verlag
GOLD
                        2019

Registration Online:
www.register-beer.com
                          Registration Deadline: 29 March 2019
Partner:                                          Organizer:
GOLD 2019 Registration Online: Meininger Verlag
Tripel (Belgian Style)                                                   Doppelbock                     Dark Ale
                                                Bock (dark/amber)
  Delirium Tremens                                                         (dark)                         (English Style)
                                                Landgang Brauerei
                       Porter/Stout             Prollbock                  Bryggeri Vuosisata             BraufactuM Clan         Tripel (Belgian Style)
                       (Imperial)                                                                                                 Tripel Karmeliet
                                                                                          Wheat Beer (pale)
                       Roundhouse Kick
                       Crew Republic                                                      Riegele Hefe Weisse
                                                                Export
                                           Bock (pale)                                                                      Porter/Stout (Imperial)
Export                                                          Graf
                     Oktoberfest-                               Toerring             Bock (dark/amber)                      Störtebeker Nordik-Porter
Schwarzbräu                                7 Stern Bräu
                     Style Lager           Osterbock            Export               Karlsberg Brauerei
Exquisit
                     Hoepfner Jubelbier                                              Starkes Bock
                     Anno 1906

      Only 26 of more than 1,000 submitted beers were awarded Platin in 2018

      WE ARE YOUR PARTNER
      Craft beer is the trend of the past years. Creative and                  We present the outstanding beers in Meiningers Craft –
      traditional beer styles continue to enjoy increasing                     the magazine for beer culture, on MEININGER ONLINE
      popularity among consumers in Germany, Europe and                        – the leading platform for beverages and via our social
      around the world.                                                        media channels. The unique Craft Beer Award medal
                                                                               can be the purchase impulse on the shelf, the certificate
      New breweries are established, existing breweries are                    proves the great performance of your beer.
      expanding their product ranges and offer new and tra-
      ditional varieties such as IPA or Kellerbier in addition to              You still hesitate, if your beers are right with us? Then,
      well-known styles such as pilsner, wheat and export.                     on the following pages, you will find a lot of information
                                                                               about our competition, the participating beer experts
      New gastronomy concepts make specialty beers more                        as well as the successful winners of the past year. Visit
      widely available and reach new target groups for beer                    our website www.craft-beer-award.com as well as our
      consumption. Workshops and beer events show the con-                     Facebook page www.facebook.com/craftbeeraward for
      sumer the variety that beer has to offer in an infinity.                 more information.

      Inevitably, this leads to a growing complexity of the mar-               We wish you and your specialty beer lots of success at
      ket for the consumer.                                                    Meininger‘s International Craft Beer Award 2019!

      Since 2014, Meininger‘s International Craft Beer Award
      aimed not only to give the brewer a honest, neutral,
      detailed, uninfluenced feedback and judgment on his
      beer, which is precisely based on this beer style, no – we
                                                                                                      Christoph Meininger,
      want to give the consumer an orientation guide as well.                                        publisher and organizer

      Which beers can he drink without hesitation, which
      beers have been awarded a medal by a jury of nearly
      100 experts consisting of brewers, beer sommeliers, sci-
      entists, consultants and journalists and are among the                           Benjamin Brouër,                          Christian Wolf
      best in its category?                                                     board member Craft Beer Award                 Director Degustation
GOLD 2019 Registration Online: Meininger Verlag
Stout                                       Experimental                                                                                                                                                                        barrel-aged Beer                     barrel-aged Beer
                                                                                               O’Hara’s Irish Stout                        style Beer                                                                                                           Fruit beer                                                     Mahou San Miguel Barrica             2017 Grand Prestige Goose
IPA                                                                                            Carlow Brewing                              2018 Grand Prestige                                                                                                                                                                 original de Mahou                    Island Hertog Jan
                                                                                                                                                                                                                                                                Colombina Romaria
(American                                                                                                                                  Hertog Jan
                                                                                             Experimental                                                                                                                                                       Imperial
Style)
                                                                                             Style BEer                                                                                                                                                                                                               barrel-aged Beer                         barrel-aged Beer
Braukollektiv                                                                                                                                   Experimental
Dolly IPA                                                                                    Hazelnut Brown                                                                                                                                                                                                           Hofbräu Kaltenhausen Barrique            Faust Eisbock
                                                                                             Nectar Rouge Ales
                                                                                                                                                style Beer                                                                                                                                                            aged Sweet Chocolate Stout
                                                                                                                                                Schnaitl Maibock                                                                                                       Stout
 STOUT
 VETO Schokobär                                                                                                                                                                                                                                                        Schinkels                                                        barrel-aged Beer
 Hopferei                                                                                                                                                                                                                                                              Stout
                                                                                                                                                                                                                                                                                                                                        Boston Beer Company
 Hertrich                                                                                                                                                                                                                                                                                                                               Utopias 2017

                                                                                                                                                                                                                                                                                                                                     Tasting
                                                                                                                                                                SEPT-OKT-NOV

                                                                                                                                                                                                                                                                                     7,00 € 04-2018    SEPT-OKT-NOV
     JUNI-JULI-AUG

                                                                                                                          7,00 € 03-2018    JUNI-JULI-AUG

                                                                                                                                                                                                                                                                                                                                     procedure
                                                                                                                                                                04-2018

                                                                                                                                                                                                                            Prob
                                                                                                                                                                                                         ft
                                                                                                                                                                                                                                          e
                                                                                                                                                                                                Cra

                                                                                                                                                                                                                            ME R
     03-2018

                                                                                                                                                                                                 SUM
                                                                                                                                                                                                              ALE
                                                                                                                                                                                                                                                                                                                                     The registered beers are allocated to groups
                                                NAT I ON
                                            R                               A
                                                                                                                                                                                                                                                                                                                                     of judges, each consisting of five to seven
                                                                                                                                                                 MAGAZIN FÜR BIERKULTUR

                                        E
                                                                               L
                                T

                                         DIE R
                               IN

                                                                                                                                                                                                                                                                                                                                     tasters. Under the leadership of the head­
                                        SIEGE
                                                                                         D

                                                                                                                                                                                                                                                                                                                                     judge, the group tastes beers in thematic
                                                                                  AR

                                    R
                                C

                                        AF
                                                                             W

                                                                                A
                                                 T BEER
                                                                                                                                                                                                AHOI
                                                                                                                                                                                                Bremen: Junge Brauer                                                                                                                 flights. In contrast to other competitions, each
                               WIEN
                                                                                                                                                                                                übernehmen das Ruder

                                                                                                                                                                                                                                                                   Bingo!
     MAGAZIN FÜR BIERKULTUR

                               Die besten
                               Bierbars                                                                                                                                                         BREW IT!                                                                                                                             beer is tasted and evaluated individually as
                                                                                                                                                                 MEININGERS

                                                                                                                                                                                                Hobbybrauer fürchten nichts

                                                                                                                                                                                                    ÖSTERREICH 7,70 € / SCHWEIZ SFR 12,60 / BENELUX 8,20 €
                                                                                                                                                                                                                                                                   Die Durchstarter:
                                                                                                                                                                                                                                                                   BRLO hat sich in der deutschen
                                                                                                                                                                                                                                                                   Szene nach ganz oben gebraut
                                                                                                                                                                                                                                                                                                                                     opposed to being compared to the other beers
                               TOP!
                               Brautempel für
                                                                                                                                                                                                                                                                                                                                     (which is the best beer of the bunch?).
                               Berliner Gypsies
                                                                                                                                                                                                                                                                                                                                     This unique approach has proved successful,
                                                                                                                                                            MÄRZ-APR-MAI

                                                                                                                                                                                                                                                                                    7,00 € 02-2018    MÄRZ-APR-MAI

                                                                                                                                                                                                                                                                                                                                     as it means that each individual beer is given
                               RAUS JETZT!
                               Die schönsten                                                                                                                                                                                                                                                                                         the attention it deserves.

                                                                                                         Spitze.
                               Biergärten Berlins
                                                                                                                                                            02-2018

                               MIX IT                                                                                                                                                                                                                                                                                                As well as being presented in Rastal-Teku
     MEININGERS

                               Coole Bier-Cocktails
                                                                                                         Brauhaus Riegele:
                                                                                                         Vater und Sohn machen                                                                                                                                                                                                       tasting glasses, each beer is served to the
                                                                                                                                                                                                WOW!
                                ÖSTERREICH 7,70 € / SCHWEIZ SFR 12,60 / BENELUX 8,20 €

                                                                                                         keine Kompromisse                                                                      Prag: Die jungen
                                                                                                                                                                                                                                                                                                                                     judges in a special ‘optical glass’ so that its
                                                                                                                                                            MAGAZIN FÜR BIERKULTUR

                                                                                                                                                                                                Brauer trauen sich was

                                                                                                                                                                                                STARK
                                                                                                                                                                                                Winzersohn mischt
                                                                                                                                                                                                Kulmbach auf
                                                                                                                                                                                                                                                                                                                                     appearance and head can also be evaluated.
                                                                                                                                                                                                HER
                                                                                                                                                                                                                                                                                                                                     Using a 100-point system, each judge rates
                                                                                                                                                                                                DAMIT!                                                         Nur so.                                                               the beers on the basis of their appearance,

                              MEININGERS
                                                                                                                                                                                                Biere aus dem
                                                                                                                                                                                                Holzfass                                                       Markus Lohner:

                                                                                                                                                                                                MIT HERZ
                                                                                                                                                                                                                                                               Der Camba-Chef hat
                                                                                                                                                                                                                                                               große Pläne
                                                                                                                                                                                                                                                                                                                                     aroma, taste and overall impression.
                                                                                                                                                            MEININGERS

                                                                                                                                                                                                In der Liebesbier-Küche

                                                                                                                                                                                                                                                                                                                                     Additionally – and this is another special
                                                                                                                                                                                                hat Benno Ullrich das Sagen

                              CRAFT
                                                                                                                                                                                                  ÖSTERREICH 7,70 € / SCHWEIZ SFR 12,60 / BENELUX 8,20 €

                                                                                                                                                                                                                                                                                                                                     feature of the competition – the beers are
                                                                                                                                                                                                                                                                                                                                     described according to their aroma.
                                                                                                                                                                       DEZ-JAN-FEB

                                                                                                                                                                                                                                                                                    7,00 € 01-2018    DEZ-JAN-FEB

                              MEININGERS CRAFT, published by                                                                                                                                                                                                                                                                         This descriptive analysis is carried out using
                              Meininger Verlag, is an independent                                                                                                                                                                                                                                                                    21 attributes defined specifically for each beer
                                                                                                                                                                       01-2018

                              magazine devoted to the topic of                                                                                                                                                                           Pro

                                                                                                                                                                                                                                                                                                                                     category. The descriptions result in a spider
                                                                                                                                                                                                                                                   be
                                                                                                                                                                                                 Craft

                                                                                                                                                                                                              E IS K
                              beer culture.                                                                                                                                                                  BOC                                                                                                                     chart for each beer that gives an overview of its
                              The quarterly publication, which is                                                                                                                                SKÅL!
                                                                                                                                                                                                                                                                                                                                     flavour profile at a glance. An added benefit
                                                                                                                                                                       MAGAZIN FÜR BIERKULTUR

                                                                                                                                                                                                 Stockholm: Moderne
                                                                                                                                                                                                 Wikinger am Sudkessel

                              available in bookstores or by subscription,                                                                                                                        HERRLICH
                                                                                                                                                                                                 Das duftet: Hopfenernte
                                                                                                                                                                                                                                                                                                                                     for brewers and consumers alike.
                               is aimed at the entire beer community,
                                                                                                                                                                                                 in der Hallertau

                              i.e. brewers and brewmasters, beer                                                                                                                                 SO SAUER
                                                                                                                                                                                                 Weiße, Gose & Co.
                                                                                                                                                                                                 sind wieder da
                                                                                                                                                                                                                                                                                                                                     For further information and the results
                              sommeliers, retailers, restaurateurs                                                                                                                               HUNGRIG                                                                                                                             of the previous competitions,
                              and barkeepers, as well as beer
                                                                                                                                                                                                 Schinken im Gärkeller:

                                                                                                                                                                                                                                                               Gut so!
                                                                                                                                                                       MEININGERS

                                                                                                                                                                                                                                                                                                                                     visit www.craft-beer-award.com.
                                                                                                                                                                                                 Sternekoch mit Bier im Blut

                                                                                                                                                                                                      ÖSTERREICH 7,70 € / SCHWEIZ SFR 12,60 / BENELUX 8,20 €      BRAUHAUS FAUST

                              enthusiasts and consumers.
                                                                                                                                                                                                                                                                    Zwei Franken trumpfen auf
GOLD 2019 Registration Online: Meininger Verlag
MEDALS
THE JUDGES                                         The participating beers with the highest
                                                   scores in their respective category
                                                   are presented with platinum, gold or
The panel of judges evaluating the beers           silver awards.
­entered into the competition is made up of beer
 sommeliers, brewmasters, beer ambassadors,        Additional awards include national and
 specialist retailers and members of the           international Craft Beer of the Year and
                                                   Craft Brewer of the Year.
 specialised press
Each beer is blind-tasted and evaluated
by a group of five to seven judges.

                                                                         Platin
                                                                         2019

                                                                         GOLD
                                                                         2019

                                                                         SILVER
                                                                         2019
Judge Florian Perschel, Barth-Haas Group
GOLD 2019 Registration Online: Meininger Verlag
MAGAZINES
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                                                                                                                                                                                                                                                                                                                                                                                                                EUR 12,80
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                                                                                                                                                                                                                                                                                                                                                                                                    03-2018
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                   WINNERS ONLINE:
                   1. New potential customers every day thanks to a publication on MEININGER ONLINE,
                       the online portal for the beverages and wine industry. All of the award-winning beer
                       specialities are published on the portal together with their aroma profile.
                       As such, they are showcased to all target groups.
                   2. Publication on social networks.
GOLD 2019 Registration Online: Meininger Verlag
how it works
1 ONLINE REGISTRATION                                3  SUBMIT BEERS
The registration form can be found online at         Please send us your beer specialities in good
www.register-beer.com                                time. We require 12 bottles or cans per participa­
ou can register your beer specialities directly on   ting product (or 6 bottles or cans for volumes
the site.                                            more than 0.5 litres).

The entry fee is €150 (excl. VAT) per sample
entered.
                                                     4 TASTINGS + KEY DATES
2 SELECT A CATEGORY
                                                     To ensure that the professional preparations run
                                                     smoothly, please take note of the following key
                                                     dates:
Over 60 different beer types will be tasted at the
Meininger’s International Craft Beer Award 2019.     REGISTRATION DEADLINE
                                                     29 MARCH 2019
The detailed specifications of the beer types are
available online at                                  DEADLINE FOR SUBMITTING SAMPLES
www.craft-beer-award.com                             (Arrival in Neustadt by):
                                                     18 APRIL 2019
Should you have any questions regarding the
categories, please contact us at                     TASTING DATES
contact@tastingservice.com                           14 + 15 May 2019

                                                     Award Ceremony
                                                     17 June 2019

Judge Marlene Speck, Doemens Academy

                                                                     Meininger Verlag
                                                                     „MICBA 2019“
                                                                     Maximilianstraße 7-17
                                                                     67433 Neustadt/Weinstraße
                                                                     Germany
GOLD 2019 Registration Online: Meininger Verlag
the rules
Preamble                                                                          5. Tasting by the judges, awards
The Meininger’s International Craft Beer Award of MEININGER VERLAG                A professionally qualified panel of judges made up of brewers, beer
GmbH is held in Germany and is recognised as a prestigious international          sommeliers, retailers and members of the specialised press will taste the
competition for beer specialities from all countries on earth. The aim of         products entered into the competition in rounds of blind tastings. The beer
the competition is to promote quality and boost the sales of the products         specialities will be organised and evaluated according to their product
entered.                                                                          category during tasting sessions.
A highly competent panel of judges delivers an independent, neutral and           The tasting sessions will take place on 14 and 15 May 2019. The number of
expert verdict on the beer specialities, thereby guaranteeing that the            products to be given an award in the competition is limited to 30 per cent
competition is carried out earnestly and professionally. This bestows a           of the participating samples with the highest scores in their respective
high level of recognition upon the medals awarded at the Meininger’s              category.
International Craft Beer Award, the prize-winning products and their
producers.                                                                        The awards given are:
                                                                                      Platinum
1. Admission of samples                                                               Gold
                                                                                      Silver
Products from all over the globe are admitted, so long as they comply
with the conditions of participation and the specified product categories.        5.1 Additional awards
Fermented malt beverages with natural ingredients in accordance with
                                                                                      Craft Beer of the Year /    Craft Brewer of the Year
the trade name ‘beer’ are admitted. The products must be ready to be
                                                                                      national / international    national / international
consumed and must be fit for immediate human consumption. Samples
for tasting not submitted by the stipulated deadline (18 April 2019) may be       The best craft beer from each category may be given an additional award.
excluded from the competition.                                                    If two samples in one category receive the same score, MEININGER
                                                                                  VERLAG GmbH reserves the right to call upon a panel of master judges
2. Admitted categories, product categories                                        to taste the products again. In this way, only one beer speciality can be
                                                                                  awarded per category.
Information regarding classification and eligibility of the respective            MEININGER VERLAG GmbH also reserves the right not to give an award
product categories can be found in the registration forms and must be             in any given year. Award winners will receive a certificate and may
applied correspondingly to the product entered.                                   incorporate a medal provided by MEININGER VERLAG GmbH into their
                                                                                  label.
3. Conditions for participating                                                   The brewery whose award-winning beers receive the highest average
                                                                                  score will be awarded the title of Craft Brewer of the Year, provided that
3.1	
    Participation is restricted to products already filled into bottles or        at least five beers of the brewery were awarded at the competition.
    other containers suitable for use by consumers.
3.2	
    Each participant may enter as many products into the competition as
                                                                                  6. Publication
    they wish. The samples must comply with the regulations regarding
    manufacturing and labelling of the EU or respective non-EU member             A list of products having received awards at Meininger’s International Craft
    state.                                                                        Beer Award will be published at the moment of the award ceremony.
3.3	
    To participate in the competition, six bottles (or 12 if the volume is less   The winners will be announced in the following publications, among
    than 0.5 litres per bottle/can) should be provided per sample entered.        others: Meiningers Craft, FIZZZ, Getränke Zeitung, Meininger’s
                                                                                  Sommelier, Weinwirtschaft, Meininger’s Wine Business International
3.4	
    Only samples sent to the address of MEININGER VERLAG GmbH
                                                                                  and Meininger’s Weinwelt of MEININGER VERLAG, Neustadt an der
    and for which carriage and customs duties have been paid shall be
                                                                                  Weinstraße, as well as on the various Internet portals, including Meininger
    admitted.
                                                                                  Online, which may be linked to the pages of the producers.
3.5	
    MEININGER VERLAG GmbH reserves the right to pass on to the                    Information on products that did not receive the minimum scores required
    participant any taxes, customs duties or other charges, as well as            to receive an award will not be published.
    any processing fees charged to it in connection with the products
    submitted.
                                                                                  7. Use of awards and logos
3.6	
    A fully completed product pass with all the necessary information
    must be provided for each sample. The information on the product              7.1	
                                                                                      Winners may use the awards received and logos of Meininger’s
    pass is binding for all publications, certificates and awards. If the             International Craft Beer Award on their labels and advertising. The
    information provided by the participant is not complete, MEININGER                terms of use titled ‘Guidelines for the use and advertisement of the
    VERLAG GmbH retains the right not to confer any award on the                      medals and awards of the Meininger’s International Craft Beer Award’
    product.                                                                          apply to the use of the awards and medals.
3.7	
    The organisers of the Meininger’s International Craft Beer Award may          7.2	
                                                                                      The terms of use titled ‘Guidelines for the use and advertisement of
    exclude participants from taking part in the competition. There is no             the medals and awards of the Meininger’s International Craft Beer
    legal entitlement to participation.                                               Award’ also apply to the use of the awards received in the decoration
                                                                                      of the bottles.
4. Entry fees
                                                                                  8.	
                                                                                     Final provisions, acknowledgement of the terms and conditions of
4.1	
    An entry fee is levied for each sample entered. This covers the costs
                                                                                     the competition
    for processing the samples, travel and accommodation for the
    specialist judges, organisation of the competition, as well as the issue      With the dispatch of samples, the participant acknowledges the terms
    of awards and certificates by MEININGER VERLAG GmbH.                          and conditions, as well as the evaluations of the Meininger’s International
4.2	
    The entry fee is €150 (net) per sample entered.                               Craft Beer Award. In the event of a dispute, the competent court of
                                                                                  Neustadt an der Weinstraße will have jurisdiction.
4.3	
    Receipt of full payment of the entry fees is a prerequisite for
    participating in the competition.
4.4 	By registering, participants undertake to pay the designated fee,
      regardless of whether they actually participate in the competition.
GOLD 2019 Registration Online: Meininger Verlag
Contact:
                                                    Meininger Verlag GmbH
                                                     Maximilianstraße 7-17
                                                  67433 Neustadt/Weinstraße
                                                           Germany
                                                   phone +49 6321 8908-951
                                                     fax +49 6321 8908-954
                                                  contact@tastingservice.com
                                                 www.craft-beer-award.com

Oliver Wesseloh, Kehrwieder Kreativbrauerei Hamburg (above left), Director Degustation Christian Wolf, Meininger Verlag (above right)
GOLD 2019 Registration Online: Meininger Verlag GOLD 2019 Registration Online: Meininger Verlag
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