Platin 2020 THE COMPETITION FOR SPECIALITY BEERS - Meininger Verlag
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THE COMPETITION FOR SPECIALITY BEERS
IN GE R‘ S
M EIN
IN TER NA
RD
Platin
AW A
2020
IO
ER
N AL E
T
C R AFT B
Elisa Raus, Beer Sommelier World Champion 2019
Registration Online: Christian Hans Müller, Hanscraft & Co.
www.register-beer.com
Registration Deadline: 19 March 2020
Partner: Organiser:
The 2019 winners at the awards ceremony in Neustadt an der Weinstraße
HERE’S TO A SUCCESSFUL YEAR OF BEER IN 2020
Meininger’s International Craft Beer Award is taking The organiser, Meininger, reaches all relevant target
place for the seventh time, at the start of May 2020. groups through its specialist publications. These have
always recognised the relevance and potential of craft
The competition set the standard once again last year, beer and high quality specialty beers.
with well over 1,000 speciality beers from all over the
world tasted. The awards ceremony in mid-June has Meiningers Craft – the magazine for beer culture – is
established itself as a major event in the industry. devoting an issue specifically to the competition, and
a special release featuring the results and editorials
Meininger’s International Craft Beer Award is a unique on the competition is also being included with other
competition for beer. We have transferred our enormous publications. The Meininger Online website and the
treasure trove of experience from 50 years of wine and company’s social media channels accompany the
spirit tasting to beer, taking into account the special competition and present the winners.
features of each individual style. We have evolved the
tasting method that was standard, and developed a The industry faces huge challenges, and with
system that not only hands out awards, but provides Meininger’s International Craft Beer Award and the
detailed feedback, makes direct comparison with other Meininger publications, we want to accompany its
beers possible and evaluates and describes the beers development and play our part in ensuring that craft
individually. beer and great speciality beers receive the appreciation
and recognition they deserve.
Meininger’s International Craft Beer Award is much
more than just another competition where awards We look forward to your participation and to having the
are handed out to beers; as a business meeting point, opportunity to taste and evaluate your speciality beers.
a communication platform and an institution for
comparison with other beers, it has become a kind of
benchmark.
Christoph Meininger Christian Wolf Benjamin Brouër Prof. Dr. Dominik Durner Mareike Hasenbeck Christian Neumer
Publisher and Organiser Director Degustation Board Member Craft Beer Award Board Member Craft Beer Award
IN GE R‘ S
THE TASTING
M EIN IN GE R‘ S IN GE R‘ S
M EIN M EIN
PROCESS
IN TER NA
The registered beers are allocated
RD
IN TER NA
IN TER NA
RD
RD
Platin AW A GOLD SILVER to groups of judges, each consisting
AW A
AW A
2020 2020 2020 of five to seven tasters. Under the
IO IO IO leadership of the head judge, the
ER
BE
ER
ER
N AL BE E
T
N AL N AL
T
T
C R AFT C R AFT C R AFT B group tastes beers blind in thematic
flights. In contrast to other
competitions, each beer is tasted
and evaluated individually as
6 top reasons opposed to being compared to the
other beers (which is the best beer
of the bunch?). This unique
to participate approach has proved successful, as
it means that each individual beer is
given the attention it deserves.
Description and evaluation of over 20 individual attributes
of your beer by an international expert jury comprising As well as being presented in
master brewers, beer sommeliers and sensory experts from Rastal-Teku tasting glasses, each
beer is served to the judges in a
the research and teaching sectors special ‘optical glass’ so that its
appearance and head can also be
Benchmarking of your beer in its category
evaluated. Using a 100-point
In-depth feedback on your beer with technical and system, each judge rates the beers
on the basis of their appearance,
aromatic details aroma, taste and overall
impression. Additionally – and this
Awards for the best beers in each category with the well-
is another special feature of the
known, sales-boosting Craft Beer Award medals in Silver, competition – the beers are
Gold and Platinum for your marketing described according to their aroma.
Additional awards: national/international craft beer of the This descriptive analysis is carried
out using 21 attributes defined
year, best beer in its category, national/international craft
specifically for each beer category.
brewer of the year
The descriptions result in a spider
Detailed editorial support and presentation of winners in chart for each beer that gives an
Meiningers Craft and the Meininger wine, beverages and overview of its flavour profile at a
lifestyle publications, as well as on Meininger Online and glance. An added benefit for
brewers and consumers alike. For
social media channels. further information and the results
of previous competitions, visit
www.craft-beer-award.com
DEZ-JAN-FEB
MÄRZ-APR-MAI
JUNI-JULI-AUG
7,50 € 02-2019 MÄRZ-APR-MAI 7,50 € 03-2019 JUNI-JULI-AUG 7,50 € 01-2020 DEZ-JAN-FEB
SEPT-OKT-NOV
7,50 € 04-2019 SEPT-OKT-NOV
HOW TO
01-2020
02-2019
03-2019
04-2019
AT I ON Pro
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Cr a
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Cr
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DI E
IN
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HOPP ALKOHOL-
BA RLEY
TAKE PART:
ER &
LAG
SI EG ER FREIE
PI LS W INE
D
BIERE
AR
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C
AF
W
A
T BEER
AM PULS
Zum
GO WEST TAP ON!
Craftbier boomt SALUTE! Dresden: Die Leuven: Hier schlägt
MAGAZIN FÜR BIERKULTUR
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3 February 2020 to 19 March 2020
MEININGERS
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Submission of samples:
by 27 March 2020
MEININGERS CRAFT Tasting: 5 and 6 May 2020
Awards ceremony and
Meiningers Craft, published by Meininger Verlag, is an independent magazine devoted announcement of results:
to the topic of beer culture. The quarterly publication, which is available in stores or by 8 June 2020
subscription, is aimed at the entire beer community, i.e. brewers and brewmasters, beer
sommeliers, retailers, restaurateurs and barkeepers, as well as beer enthusiasts and Registration: www.register-beer.com
consumers.
THE BEER EXPERTS
For me, this might be the most
important competition for craft
beer on European soil. It is a
very professionally organised
competition. Its high profile in
Germany has spread to the
entire German-speaking region.
Conrad Seidl
The ‘Beer Pope’
THE COMPETITION Austria
With more than 1,000 speciality beers from all
over the world rated, one of the most
The competition is an excellent
recognised and respected competitions opportunity for breweries to
receive impartial, professional
High-quality expert jury composed of over and detailed feedback on their
100 nationally and internationally beers. The prizes awarded are
a good indicator for consumers
recognised beer experts from retail, the that those beers are of a very
restaurant industry, production and high standard.
communication Amanda Felipe Reitenbach
Science of Beer
Unique evaluation system for individual and Brazil
nuanced assessment
The competition is at the highest
level in terms of quality. Receiving
one of the few awards gives the
brewer a strong sales argument
and provides customers with
orientation and confidence.
Tom Pauwels
Bitburger brewery
Germany
The breweries receive detailed
feedback on the products they
enter, in the form of text and the
unique spider chart. The feedback
shows the brewer where their
beer stands in comparison with
their competitors.
THE RESULTS Matthias Kliemt
Beer sommelier
Germany
Description and evaluation of more than
20 individual attributes of your speciality beer
In-depth feedback on your speciality beer with
technical and aromatic details
Awards for the best speciality beers with the It is THE award
in Germany!
well-known, sales-boosting Craft Beer Award
medals in Silver, Gold and Platinum for your Mark Zunkel
BarthHaas
marketing Germany / USA
THE INTERNATIONAL
COMMUNICATION
Press reports worldwide aid recognition of the winners
in their own countries
Presentation of the award-winning speciality beers as
editorial content in the Meininger publications and on
its website and social media channels
Publication of the winning beers in Meiningers Craft
– the magazine for beer culture – and the special
release ‘Craft Beer Award’ with a circulation of 25,000
hard copies; this magazine is included as a supplement
with the magazines FIZZZ, Getränke Zeitung,
THE MARKETING
Weinwirtschaft, Meiningers Weinwelt and Sommelier
Top-class awards ceremony in Neustadt
Magazin and is also available at selected trade fairs
and other Meininger events an der Weinstraße, a high-profile
presentation of the winning beers and
breweries that has established itself as a
meeting point for top German and
international breweries
Informative certificates for the
10,50
8,80 · LUXEMBURG € 9,20 · ITALIEN €
SCHWEIZ SFR 13,50 · ÖSTERREICH €
2_2020
2_2020
2
D 5721
BLACK FOREST
»Wir scheuen die BOURBON DONE RIGHT.
EDITION 2019
HIGHLAND CASK
Debatte nicht« Straight from Kentucky
Dr. Karl Tack, VDM
JETZT NEU ! 2
competition-winning speciality beers are
FEBRUAR
Bier-Sponsoring Amsterdam
MÄRZ
Schaumwein Down anders
TEN Versteckter Wein
KAMMER-KIRSCH GMBH
2020
Unternehmen wägen
O
TELEFON 0721-955510
Australien in Gourmet-Ziele
GetränkeZeitung
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ihr DEUTSCHLAND
Engagement gut ab. Der Trend zu Premium Krass, wo überall
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INSTKE Wein wächst
BORCO-Marken-Import,
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AR R
infoline@borco.com
VO 0 ST DE
ANZ_GZ_EVAN_WILLIAMS_72x60.indd EINE MEININGER PUBLIKATION
1 10 RGUNDER
BUWUN
02.05.19 16:20
effective in advertising
Ausgabe 24 | 21.11.2019
| www.meininger.de
KOMPAKT EUR 5,15
Vegan
Hersteller setzen auf
weniger Zucker DER MARKT
KINDERGETRÄNKE:
Die Er- ERFRISCHUNGSGETRÄN
nährung im Kindesalter
wirkt KE
sich nicht nur auf die
Gesund-
heit aus, sondern prägt 115,8 123,6
auch
langfristig das Ess-
und Trink-
verhalten im Erwachsenen-
wächst
alter. Deshalb steht
der be-
wusste Umgang mit
Getränken
für Kinder ganz besonders
im
Fokus. Oft stehen sie
aufgrund
ihres Zuckergehalts
in der Kri-
tik. Viele Hersteller
kommen
Integration of the valuable Craft Beer
den Wünschen der
Eltern mit
einem reduzierten
Zuckerge- 2017 2018
halt und Anpassungen
im Sor-
timent entgegen. Pro-Kopf-Verbrauch in Litern
! Seite 10
2,0
Quelle: wafg
Volumenchampions:
Das Helle bringt’s DIE ZAHL
FRAGT MAN Brauer
nach ei-
nem Trend in diesem
Jahr, be-
kommt man allerlei
verschie-
dene Antworten, den
alkoholfrei etwa oder
Trend zu WEINE
die Aus-
wirkung vom Craft-Trend
auf
AUS DEM JURA
die Braubranche.
Award medals on the labels of the winning
aber sind sich alle
In einem DER TREND
einig: Das
Helle wächst. Nielsen
platzierte HEISST
es Ende September im
Ranking
der beliebtesten Biersorten EXPERIMENT
auf dem 2. Platz. So
gar
kauften die Prozent
Deutschen im ersten Um diesen Wert legte
Halbjahr der
2019 rund 4 Prozent
mehr Hell- Umsatz im Segment
biere als noch im Vorjahr.
VEGANE PRODUKTE wein zwischen Januar
Schaum-
! Seite 12 werden seit September 2019 im
und
Jahren immer stärker zum Vorjahr zu.
Vergleich
Fun-Spirituosen nachgefragt. Quelle: IRI
haben Hochsaison Im Getränkebereich
ZUM JAHRESENDE haben
ist das Thema DER LINK
Fun- jedoch noch nicht in
Spirituosen stets ihren
großen allen Segmenten GETRÄNKE ZEITUNG
speciality beers
Auftritt, da Feste wie
Karneval,
Weihnachten und Silvester angekommen.
an-
stehen. Zwar bilanziert
die
Marktforschung ihnen
keinen Aufschwung,
derzeit
die Her-
Seite 6
steller berichten jedoch
von
gut laufenden Geschäften.
Foto: Olivier Le Moal
erfreue sich die Geschmacks- So
richtung Pfefferminz
weiterhin
großer Beliebtheit
und auch
das Thema Hanf hat
den Spiri-
Herzlichen Glückwuns
ch!
tuosenbereich erobert.
INTENSIVTÄTE R WEIN
! Seite 16
HARALD ECKES-CHANTRÉ
Vor Ort: Ixi Getränke wird 80 Jahre alt.
in Frankfurt Harald Eckes-Chantré
hat am schaft verantwortlich
21. November dieses zu zeichnen.
„10.000 GETRÄNKE Jahres seinen Seinen
auf 1.000 80. Geburtstag gefeiert. ersten Meilenstein
Quadratmetern“: Mit Der Ma- Harald Eckes-Chantré setzte
diesem nager hat rübklickend als Verant- A ls Shot
Slogan bewirbt ixi Getränke sowohl
im Fruchtsaftsparte Eckes-Granini die wortlicher der Spirituosensparte, ei n
Herzen Frankfurts
auch Rotkäppchen-Mumm als indem er die Akquisition Nord- FIREBALL ist der Pa rt y-
sein Sorti-
ment. Der GAM beliefert mit brand Nordhausen T ren d!
dank großer strategischer erfolgreich be- beliebteste Shot
Presentation of the winning beers at
seiner zentralen Lage Weitsicht
nicht nur zukunftsfähig weiterentwickelt. gleitete. Seinen größten Erfolg
allerhand Messen, feierte der 80-Jährige in den USA!
Christoph Hammel mischt die Weinszene auf
auch viele Eckes-Chantré, der mit dem
Gastronomen und Szenegänger gemeinsam Kauf
mit Schwester Heidrun, der ostdeutschen Sektkelle- Er bietet den einzigartigen,
kraftvollen
kaufen hier ein. seinen rei Rotkäppchen Geschmack von Whiskey
Denn bei Vettern Michael und nach der Wende. mit Noten von
Trend-Getränken ist Peter-Eugen Durch
man hier mit Beginn der 1960er den Zukauf der ehemaligen Zimt, Pinie und Vanille.
Er wird eiskalt
immer ganz vorne Jahre in Seagram-Sektmarken
Drink responsibly
mit dabei. den Kreis der Anteilseigner als Shot getrunken –
Aber auch in Sachen aufge- les Mumm Mumm, Ju- dann spürt man
nommen wurde, trat und MM-Extra ent- seinen scharf-kräftigen
Bier-, 1964 in das stand Nachklang, kurz:
(Apfel)Wein- und Spirituosen- Deutschlands größte
Familienunternehmen Tastes like heaven, burns
Eckes ein. kellerei Rotkäppchen-Mumm.Sekt-
like Hell!
auswahl kommt bei
ixi jeder 10 Jahre später wurde Ihm
auf seine Kosten. er in den ist es somit No. 1
Vorstand berufen, um gelungen, eines der Americas
! Seite 21 für die Res- erfolgreichsten,
sorts Personal- und deutschen Unter- Hottest
Sozialwesen nernehmen Liquor Shot
sowie Recht und der Alkoholsparte auf
Materialwirt- die Beine
zu stellen.
pip
FIB_AZ_Griffecke-GetraenkeZeitung_153x9
selected trade fairs (e.g. Braukunst Live! in
5_RZ_191112.indd
3
12.11.19 10:18
Munich)
THE BENCHMARKING
Benchmarking of your beer in its category
Graphical depiction of the evaluated strengths and weaknesses
Aromatic description in the form of the renowned spider chart
HOW IT WORKS
1 ONLINE REGISTRATION 3 SUBMIT BEERS
The registration form can be found online at Please send us your beer specialities in good
WWW.REGISTER-BEER.COM time. We require 12 bottles or cans per participa
You can register your beer specialities directly ting product (or 6 bottles or cans for volumes
on the site. more than 0.5 litres).
The entry fee is €165 (excl. VAT) per sample
entered.
4 TASTINGS + KEY DATES
2 SELECT A CATEGORY
To ensure that the professional preparations run
smoothly, please take note of the following key
dates:
Over 60 different beer types will be tasted at the
Meininger’s International Craft Beer Award 2020. REGISTRATION DEADLINE
19 MARCH 2020
The detailed specifications of the beer types are
available online at DEADLINE FOR SUBMITTING SAMPLES
WWW.CRAFT-BEER-AWARD.COM (Arrival in Neustadt by):
27 MARCH 2020
Should you have any questions regarding the
categories, please contact us at TASTING DATES
CONTACT@TASTINGSERVICE.COM 5 + 6 MAY 2020
AWARD CEREMONY
8 JUNE 2020
Josef C. Sigl, Trumer Privatbrauerei, Austria
Photocredit: © AD LUMINA Ralf Ziegler; ©banphote - stock.adobe.com; undrey - Fotolia
Meininger Verlag GmbH
„MICBA 2020“
Maximilianstraße 7-17
67433 Neustadt/Weinstraße
Germany
THE RULES
Preamble 4.2 The entry fee is €165 (net) per sample entered.
Meininger’s International Craft Beer Award from MEININGER VERLAG 4.3 Receipt of full payment of the entry fees is a prerequisite for
GmbH is held in Germany and is recognised as a prestigious international participating in the competition.
competition for beer specialities from all countries on Earth. The aim 4.4 By registering, participants undertake to pay the designated fee,
of the competition is to promote quality and boost the sales of the regardless of whether they actually participate in the competition.
products entered. A panel of judges delivers an independent, neutral
and expert verdict on the speciality beers, thereby guaranteeing that the 5 Tasting by the judges, awards
competition is carried out earnestly and professionally. This bestows
A professionally qualified panel of judges made up of brewers, beer
a high level of recognition upon the medals awarded at Meininger’s
sommeliers, retailers and members of the specialised press will taste
International Craft Beer Award, the award-winning products and their
the products entered into the competition in rounds of blind tastings.
producers.
The speciality beers will be organised and evaluated according to their
1 Admission of samples product category during tasting sessions.
Products from all over the globe are admitted, so long as they comply The tasting sessions will take place on 05 and 06 May 2020. The number
with the conditions of participation and the specified product categories. of products to be given an award in the competition is limited to 25
Fermented malt beverages with natural ingredients in accordance with per cent of the participating samples with the highest scores in their
the trade name ‘beer’ are admitted. Beer-based mixed beverages are respective category.
specifically excluded from the competition in the sense that other The awards given are:
liquids such as lemonades or juices are added to the finished brewed Platinum
beer. The products must be ready to be consumed and must be fit for Gold
immediate human consumption. Silver
Samples which are not submitted by the (27 March 2020) deadline may 5.1 Additional awards
be excluded from the competition. – Craft Beer of the Year national / international
– Craft Brewer of the Year national / international
2 Admitted categories, product categories
The best craft beer from each category may be given an additional award.
Information regarding classification and eligibility of the respective If two samples in one category receive the same score, MEININGER
product categories can be found in the registration forms and must be VERLAG GmbH reserves the right to call upon a panel of master judges
applied correspondingly to the product entered. to taste the products again. In this way, only one speciality beer can be
awarded per category. MEININGER VERLAG GmbH also reserves the
3 Conditions for participating right not to give an award in any given year. Award winners will receive
3.1 Participation is restricted to products already filled into bottles or a certificate and may incorporate a medal provided by MEININGER
other containers suitable for use by consumers. VERLAG GmbH into their label.
3.2 Each participant may enter as many products into the competition The brewery whose award-winning beers receive the highest average
as they wish. The samples must comply with the regulations score will be awarded the title of Craft Brewer of the Year, provided
regarding manufacturing and labelling of the EU or respective that the brewery has submitted at least five award-winning beers to
non-EU member state. the competition.
3.3 A product can only be entered in the competition once; multiple
registrations in different categories are not permitted. 6 Publication
3.4 To participate in the competition, 12 bottles (or 6 if the volume is The products that receive awards at Meininger’s International Craft
more than 0.5 litres per bottle/can) should be provided per sample Beer Award will be published as part of the awards ceremony.
entered. The winners will be announced in the following publications, among
3.5 The products entered into the competition must have marketable others: Meiningers Craft, FIZZZ, Getränke Zeitung, Meiningers
labelling. Alternatively, a provisional label that includes all the Sommelier, Weinwirtschaft, Meininger’s Wine Business International
information required in order to be marketed can be attached. This and Meiningers Weinwelt of MEININGER VERLAG, Neustadt an der
particularly applies to products that are not yet on the market, e.g. Weinstraße, as well as on the various Internet portals, including
recipes that are still in development or test brews. Meininger Online, which may be linked to the pages of the producers.
Information on products that did not receive the minimum scores
3.6 Only samples sent to the address of MEININGER VERLAG GmbH required to receive an award will not be published.
and for which carriage and customs duties have been paid shall be
admitted. 7 Use of awards and logos
3.7 MEININGER VERLAG GmbH reserves the right to pass on to the 7.1 Winners may use the awards received and logos of Meininger’s
participant any taxes, customs duties or other charges, as well as International Craft Beer Award on their labels and advertising. The
any processing fees charged to it in connection with the products terms of use titled ‘Guidelines for the use and advertisement of the
submitted. medals and awards of Meininger’s International Craft Beer Award’
3.8 A fully completed product pass with all the necessary information apply to the use of the awards and medals.
must be provided for each sample. The information on the product 7.2 The terms of use titled ‘Guidelines for the use and advertisement
pass is binding for all publications, certificates and awards. If the of the medals and awards of Meininger’s International Craft Beer
information provided by the participant is not complete, MEININGER Award’ also apply to the use of the awards received in the decoration
VERLAG GmbH retains the right not to confer any award on the of the bottles.
product.
3.9 The organisers of Meininger’s International Craft Beer Award may 8 Final provisions, acknowledgement of the terms and conditions of
exclude participants from taking part in the competition. There is the competition
no legal entitlement to participation. With the dispatch of samples, the participant acknowledges the terms
and conditions, as well as the evaluations of Meininger’s International
4 Entry fees Craft Beer Award. In the event of a dispute, the competent court of
4.1 An entry fee is levied for each sample entered. This covers the Neustadt an der Weinstraße will have jurisdiction.
costs for processing the samples, travel and accommodation for
the specialist judges, organisation of the competition, as well as the
issue of awards and certificates by MEININGER VERLAG GmbH.
CONTACT:
Meininger Verlag GmbH
Maximilianstraße 7-17
67433 Neustadt/Weinstraße
Germany
phone +49 6321 8908-951
fax +49 6321 8908-954
contact@tastingservice.com
WWW.CRAFT-BEER-AWARD.COM
Dorothee Wächtler (top left), the management board Christian Wolf, Mareike Hasenbeck, Benjamin Brouer, Christian Neumer,
Prof. Dr. Dominik Durner (top right), Wolfgang Stempfl (middle right)
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