2021 PARTICIPATE CLASSIFY DECIDE - DVZ
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2021
MEDIA INFORMATION
D e u t s c h e Ve r ke h r s - Ze i t u n g
• PARTICIPATE
• CLASSIFY
• DECIDE
www.dvz.de
Content Your publishing partner D e u t s c h e Ve r ke h r s - Ze i t u n g
Editorial/Publisher 3 Florian Böhm (Advertising Director) Oliver Schulte (Publishing Representative)
LOWER SAXONY / BREMEN / HAMBURG / NORTH-RHINE WESTPHALIA
Advertising Rates 4 SCHLESWIG-HOLSTEIN / BERLIN / BRANDENBURG / Tel.: +49 (0) 201/47 95 09 32
MECKLENBURG-VORPOMMERN
Mobile: +49 (0) 172/188 08 07
Advertising Formats 6 Tel.: +49 (0) 40/237 14 129
E-mail: oliver.schulte@dvvmedia.com
Mobile: +49 (0) 176/1237 14 32
Special Advertising Forms 7 E-mail: florian.boehm@dvvmedia.com
Gerald Ulbricht (Publishing Representative)
Publication Dates 8 HESSE/ RHINELAND-PALATINATE / SAARLAND /
Stephanie Meier (Sales Service) THURINGIA / SAXONY / SAXONY-ANHALT
DVZ-magazines 9 Tel.: +49 (0) 40/237 14 124 Tel.: +49 (0) 6195/976 97 34
E-mail: stephanie.meier@dvvmedia.com Mobile: +49 (0) 170/385 95 73
DVZ Special Issues 10
E-mail: gerald.ulbricht.extern@dvvmedia.com
Online Rates List 12
Pascal Hofer (Advertising Technology)
“DVZ Der Tag” 13 Tel.: +49 (0) 40/237 14 130 Frank Hegele (Publishing Representative)
E-mail: pascal.hofer@dvvmedia.com BADEN-WÜRTTEMBERG / BAVARIA / SWITZERLAND
Online Advertorial 14 Tel.: +49 (0) 77 77/26 80 284
Mobile: +49 (0) 172/188 08 05
DVZ Initiative Bernard Steel (Publishing Representative) E-mail: frank.hegele@dvvmedia.com
“We are about logistics” 15 GREAT BRITAIN/IRELAND
Tel.: +44 (0) 7562 54 0074
The World of DVZ 17 E-mail: bernard.steel@dvvmedia.com Martin Sellner
(Publishing Representative)
Reader Analysis AUSTRIA / ITALY / SLOVENIA
and Usage Data 18 MEDIA * SELL
Mobile: +43/699/14 04 51 55
Recipient E-mail: martin.sellner.extern@dvvmedia.com
Structure Analysis 19
Editorial/Publisher D e u t s c h e Ve r ke h r s - Ze i t u n g
1 Profile in brief: International trade newspaper for logistics 9 Advertisements: Florian Böhm (Advertising Director)
and transport, transport policy and industry, forwarding,
warehousing, transhipment, business and trade. 10 Sales: Markus Kukuk (Sales Director)
In each issue: Each issue: Opinion (editorials, comments, 11 Subscription price: www.dvz.de/abo
debates), Analysis/Close-up/Essay, Infographics (all import-
ant figures and indicators at a glance), Politics, Focus (thema- 12 ISSN: 0342-166X
tic focuses, further information), Transport & Logistics (land, sea,
air, logistics and shippers), Classified advertising market (jobs,
business connections, real estate, buying and selling), Dossier
(future markets and topics including human resources, metropo-
litan logistics, logistics real estate, alternative propulsion systems
and sustainability), People (current personalities, portraits)
2 Frequency: Weekly, Wednesday
3 Year: 75th year 2021
4 Memberships: IVW, VDZ
European Newspaper Award – awarded 2019:
5 Publisher: DVV Media Group GmbH, Hamburg
Categorie „Photography“, „Visual Storytelling“, „Infographics“,
Postal address: P. O. Box 10 16 09, D-20010 Hamburg
House address: Heidenkampsweg 75, D-20097 Hamburg „Supplements“
Tel.: +49 (0) 40/2 37 14-01 • Fax: +49 (0) 40/2 37 14-255
Internet: www.dvz.de • E-mail: anzeigen@dvz.de
6 Managing Director: Martin Weber
7 Publishing Director: Oliver Detje
8 Editorial:
Sebastian Reimann (Editor-in-chief )
3
Advertising Rates List No. 61 D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2021
1 Print run analysis: Print documents: Our printing company produces computer
to plate and digital data is, therefore, preferred. Details available
Total distribution: 9,513 upon request (anzeigentechnik@dvz).
Sold copies: 9,221 4 Publishing dates:
Of which e-Paper: 2,976 Frequency: weekly
Total subscriptions: 6,649 Issue date: Wednesday
on average (quarter 04/2019 - 03/2020)* Advertising and print documents deadline:
Text section: 5 working days before publication date
2 Newspaper format: 315 mm width, 470 mm height Advertising section: Every Monday at 11.00 am
Type area: 5 Payment terms: All prices excl. VAT
Text section: 284 mm width, 430 mm height Net on receipt of invoice
5 columns à 52 mm, 1/1 page comprises 2,150 mm VAT Id. No. DE 118619873
1 column 52 mm 4 columns 220 mm Bank details: Deutsche Bank Hamburg
2 columns 108 mm 5 columns 284 mm Acc. no. 020 14 26 00 (sort code: 200 700 00)
3 columns 164 mm IBAN DE 83 2007 0000 0020 1426 00
BIC (Swift) DEUTDEHH
Advertising section: 285 mm width, 400 mm height, 6 Terms and conditions: In addition to the publisher’s terms and
6 columns à 45 mm, 1/1 page comprises 2,400 mm conditions of business, all advertising orders are also subject to
Details see page 5 the “General terms and conditions of business for advertisements
3 Printing and binding: Offset-rotation print (heatset), and third party supplements in magazines”. Our current terms
Newspaper fold and conditions are available on: www.dvz.de/agb.
Colours, colour sequence: Euroscale, black, cyan, magenta, 7 Supplements/gummed advertising materials: Details see page 7
yellow Delivery address: Dierichs Druck + Media GmbH, Mr. Graf,
Screen ruling / screen angle: 48-54 screen, black 45°, cyan 15°, Buchbinderei / DVZ, Frankfurter Str. 168, 34121 Kassel
magenta 75°, yellow 0°
Paper quality: UPM EcoPrime 68H * Statement by the Publisher:
additional e paper copies as part of paid subscription: 3,714.
Print profile: ECI-Offsetprofil PSO_INP_Paper,
corresponds to FOGRA48L Thus total delivered copies : 13.227.
4
Advertising Rates List No. 61 D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2021
8 Advertising formats and prices:
The industry’s classified ad marketplace
Editorial section: € 5.70 per mm
(does not apply to fixed formats see page 6)
1-column ads can be placed as island ads, mininimum height 1 Frequency: Every issue
20 mm 2 Advertising deadline: Monday, 11.00 am
9 Supplements: No discount possible 3 Box no. fee:
Colour supplement: Per colour 25% of the gross price EU € 15, Abroad € 20
(min. each colour € 300) 4 Sections/rates:
Advertisement over gutter: 10 % of b/w price
Special issues: „transport logistic“ and „Logistics“ Business Contacts, Property, Sale Offers and Requests,
(BVL Congress) 10 % of b/w price Rent & Leasing: € 4.40 per mm
10 Discounts: Within one year. Job Vacancies print: € 5.00 per mm
Agency commission: 15% + supplementary online combination:
€ 180.00/4 weeks (under www.dvz.de/karriere,
Volume Frequency only possible in combination with the print advertising.)
% %
mm no. of ads
Colour supplement: see on the left hand side
1.000 3 3 5
2.000 5 6 10 Situations Wanted:
3.000 10 12 15 Size A (45 mm width / 20 mm height) € 70
4.000 15 24 20 Size B (45 mm width / 30 mm height) € 90
7.000 20 48 25
Size C (45 mm width / 40 mm height) € 110
(Included in price, 4 weeks under www.dvz.de/karriere)
10.000 25 60 28
15.000 26 5 Column width:
25.000 27
1 column 45 mm 4 columns 189 mm
35.000 28 maximum discount
2 columns 93 mm 5 columns 237 mm
11 Official announcements: 25 % discount 3 columns 141 mm 6 columns 285 mm
Obituaries: 25 % discount
5Advertisements editorial section D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2021
1 Advertising formats:
Fixed formats at fixed rates (width x height mm)
2/1 page Across the gutter spread 1/1 page Junior Page 1/2 page
599 x 430 mm 353 x 250 mm 284 x 430 mm 220 x 300 mm 284 x 215 mm
10 columns 6 columns 5 columns 4 columns 5 columns
b/w € 22,000 b/w € 8,150 b/w € 11,900 b/w € 6,825 b/w € 5,925
2C € 27,500 2C € 10,250 2C € 14,875 2C € 8,530 2C € 7,405
3C € 30,400 3C € 12,300 3C € 17,850 3C € 10,240 3C € 8,890
4C € 35,500 4C € 14,500 4C € 20,825 4C € 11,945 4C € 10,370
1/3 page 1/3 page 1/4 page 1/4 page 1/5 page 1/5 page
284 x 143 mm 164 x 240 mm 164 x 180 mm 284 x 108 mm 108 x 215 mm 164 x 143 mm
5 columns 3 columns 3 columns 5 columns 2 columns 3 columns
b/w € 4,025 b/w € 4,025 b/w € 3,000 b/w € 3,000 b/w € 2,450 b/w € 2,450
2C € 5,030 2C € 5,030 2C € 3,750 2C € 3,750 2C € 3,065 2C € 3,065
3C € 6,040 3C € 6,040 3C € 4,500 3C € 4,500 3C € 3,675 3C € 3,675
4C € 7,045 4C € 7,045 4C € 5,250 4C € 5,250 4C € 4,290 4C € 4,290
All prices excl. VAT
Bottom of Special issue
front cover Bottom of front
284 x 50 mm cover
5 columns 284 x 50 mm
b/w € 2,680 5 columns
2C € 3,350 4C € 4,690
3C € 4,020 No discounts
4C € 4,690 available
6Special Advertising Forms D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2021
1 Supplements Loose insert; Format: min. A6/max. A4 4 Flying Page Width: 165 mm + 315 mm
weight: max. 70 g Height: 470 mm
Placement: Throughout Germany or to Pages: 4
certain postcode regions / AT and CH also Colour: 4C
possible. Placement: Only total circulation
Publisher’s fee: € 470 per 1,000 copies € 17,000
(minimum price € 500).
Before booking we require the weight of the
insert and 10 copies for technical inspection.
5 Wraparound Width: 630 mm
Height: 200 mm
Pages: 4
2 Advertisements with gummed postcard or CD Colour: 4C
Placement: Only total circulation Placement: Only total circulation
Publisher’s fees: € 470 per 1,000 copies € 15,750
Technical supplement: From € 175
per 1,000 copies plus advertising costs
6 Advertorial Price as in editorial section,
see page 6
3 Banderole Width: 530 - 540 mm (including 30 mm
overlap)
Height: 105 mm
Colour: 4C
Placement: Only total circulation
€ 14,000 7 Advertisements Corner section, round formats etc
Please ask for the concrete width required in special format Price upon request
for the day of publication.
Further details on request. If you have other ideas or need individual advice
on possible special formats, please contact us.
7Publication Dates 2021 D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2021
Week No. Date Day Week No. Date Day Week No. Date Day Week No. Date Day Week No. Date Day
1 1 06.01.2021 Wednesday 12 12 24.03.2021 Wednesday 23 23 09.06.2021 Wednesday 34 34 25.08.2021 Wednesday 45 45 10.11.2021 Wednesday
2 2 13.01.2021 Wednesday 13 13 31.03.2021 Wednesday 24 24 16.06.2021 Wednesday 35 35 01.09.2021 Wednesday 46 46 17.11.2021 Wednesday
3 3 20.01.2021 Wednesday 14 14 07.04.2021 Wednesday 25 25 23.06.2021 Wednesday 36 36 08.09.2021 Wednesday 47 47 24.11.2021 Wednesday
4 4 27.01.2021 Wednesday 15 15 14.04.2021 Wednesday 26 26 30.06.2021 Wednesday 37 37 15.09.2021 Wednesday 48 48 01.12.2021 Wednesday
5 5 03.02.2021 Wednesday 16 16 21.04.2021 Wednesday 27 27 07.07.2021 Wednesday 38 38 22.09.2021 Wednesday 49 49 08.12.2021 Wednesday
6 6 10.02.2021 Wednesday 17 17 28.04.2021 Wednesday 28 28 14.07.2021 Wednesday 39 39 29.09.2021 Wednesday 50 50 15.12.2021 Wednesday
40 51/
7 7 17.02.2021 Wednesday 18 18 05.05.2021 Wednesday 29 29 21.07.2021 Wednesday 40 06.10.2021 Wednesday 51 22.12.2021 Wednesday
52
8 8 24.02.2021 Wednesday 19 19 12.05.2021 Wednesday 30 30 28.07.2021 Wednesday 41 41 13.10.2021 Wednesday
9 9 03.03.2021 Wednesday 20 20 19.05.2021 Wednesday 31 31 04.08.2021 Wednesday 42 42 20.10.2021 Wednesday
Advertising deadline/
43 print documents deadline:
10 10 10.03.2021 Wednesday 21 21 26.05.2021 Wednesday 32 32 11.08.2021 Wednesday 43 27.10.2021 Wednesday
Text section: 5 working days
before publication date
11 11 17.03.2021 Wednesday 22 22 02.06.2021 Wednesday 33 33 18.08.2021 Wednesday 44 44 03.11.2021 Wednesday
Classified ads:
Every Wednesday 11.00 am
8DVZ-magazines D e u t s c h e Ve r ke h r s - Ze i t u n g
Since autumn 2014, the DVZ editors have also been publishing maga- Corona! Und jetzt? Die nachhaltige
zines - future-oriented, with sustainable significance and with a clear
Welche Auswirkungen die Pan- Logistikimmobilie
demie auf Hochschulen und Der Green Deal der EU ist Fakt.
Personalberater hat, beschreibt Das heißt: Auch Logistikimmo-
Karriere in Logistik-
dieses Karriere-Magazin. bilien müssen grüner werden.
focus on the most important special topics of the logistics industry.
Darin wird über echte Erfolgs- CO2-neutral funktionierende
geschichten berichtet, die Anlagen sind gut. Allerdings
allen Beteiligten Mut für ihren sollte der Faktor Mensch noch
Karriereweg machen sollten. stärker berücksichtigt werden.
These magazines combine a „deep dive“ with opinions and insights
N0 2 / OKTOBER 2020
WWW.DVZ.DE der Logistik N0 1 / MÄRZ 2020
WWW.DVZ.DE Immobilien
from influencers.
The following magazines are planned for 2021:
„Logistics and Industrial Property“, „Career in Logistics“ (1x focus in
industrial professions, 1x focus on commercial/academic professions),
„European Football Championship 2021“, „Inland Ports“, „Sustainabi-
lity in Logistics“, „Inland Ports“.
Format Size Price
1/1-page 215 x 280 mm € 5.200,00
1/2-page 215 x 145 mm / 105 x 280 mm € 3.800,00
1/3-page 215 x 113 mm / 74 x 280 mm € 3.350,00
1/4-page 215 x 84 mm / 105 x 145 mm € 2.500,00
+ 3 mm on each site
The prices for the Career-magazines differ from this.
Discounts: according to DVZ discount conditions (see page 5).
Company portraits:
Company portraits: Company portraits can be booked in some of
the DVZ-magazines. Prices, layout and further details would be sent
to you about 2 months before publication date. Any further infor-
mation required? Contact us.
9DVZ publishing and topics schedule 2021 D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2021
Month Type Topic Occasion
DVZ-special pages Automotive Logistics Forum Automotive Logistics, Leipzig 09.-10.02.2021
FEBRUARY
DVZ-supplement Digitalization
DVZ-magazine Inland Ports Distribution in DVZ # 9 as a supplement
DVZ-special pages Commercial Vehicles and Fleet Management
MARCH DVZ-special pages GVZ (distribution centres)
DVZ-supplement Logistics for Trade
DVZ-supplement Stars of Logistics
DVZ-special pages Industrial Logistics Hannover Messe, Hannover, 12.-16. April 2021
DVZ-magazine Logistics and Industrial Property Distribution in DVZ # 15 as a supplement
APRIL DVZ-supplement Ramp One
DVZ-supplement Sustainability in Logistics
DVZ-supplement transport logistic transport logistic, Munich, 04-07. Mai 2021
Fair newspaper Daily News Munich transport logistic, Munich, 04-07. Mai 2021
DVZ-supplement Food and Refrigerated Logistics Fruit Logistica, Berlin, 18.-20.05.2021
DVZ-supplement Breakbulk Breakbulk, Bremen, 18-20. Mai 21
DVZ-supplement Combined Transport 50th anniversary UIRR, 19.-20. Mai 2021
MAY
DVZ poster EURO 2021 schedule Euro 2021, 11.06-11.07. 2021 / Distribution in DVZ #20
DVZ-special pages Logistics Location Russia
DVZ-special pages Telematics
DVZ-magazine Career in Logistics/1 Focus on industrial prof., distribution schools, job fairs + DVZ #21
DVZ-magazine EURO 2021 Euro 2021, 11.06-11.07. 2021, Distribution in DVZ #22 as a suppl.
DVZ-supplement Logistics Location Austria Austrian Logistics-Day, Linz
JUNE DVZ-special pages Logistics Location Hesse 9. Logistics-Day North Hesse 17.-18. Juni 2021
DVZ-special pages Intralogistics LogiMAT, Stuttgart 22.-24. Juni 2021
DVZ-special pages Logistics Location Bavaria
10 Subject to change. The current version is available to download on: www.dvz.de/werbungDVZ publishing and topics schedule 2021 D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2021
Month Type Topic Occasion
DVZ-supplement „We are about Logistics“, XXL-Issue*
JULY
DVZ-supplement Logistics Location Bremen
DVZ-supplement Inland Waterways/Inland Ports
AUGUST DVZ-supplement Software in Logistics
DVZ-special pages Metropolitan Logistics
DVZ-supplement Ports of Lower Saxony 30. Harbour Day Lower Saxony, Emden, 03.09.2021
DVZ-supplement Logistics Location North Rhine-Westphalia Future Congress Logistics, Dortmund
DVZ-supplement TMS (Transport Management Systems) DVZ Conference TMS 2021
SEPTEMBER DVZ-supplement Commercial Vehicles
DVZ-special pages Paletts/Packaging
DVZ-supplement Logistics Location Hamburg
DVZ-special pages Logistics Location Eastern Europe
DVZ-supplement Heavy Cargo Annual General Meeting BSK 8.-9.10.2021
DVZ-supplement Logistics and Industrial Property EXPO REAL, Munich 11-13.10.2021
OCTOBER DVZ-magazine Career ind Logistics/2 Focus on acad./comm. professions. Distr. Schools, job fairs + DVZ #41
DVZ-supplement Logistics 38. Intern. Supply Chain Conference, Berlin 20.-22-10.2021
Fair newspaper Daily News Berlin 38. Intern. Supply Chain Conference, Berlin 20.-22-10.2021
DVZ-supplement Air Cargo
DVZ-special pages Logistics Location Turkey
DVZ-special pages Baltic Sea
NOVEMBER
DVZ-special pages Jumbo
DVZ-supplement Rail Logistics
DVZ-magazine Inland Ports Distribution in DVZ # 47 as a supplement
DVZ-supplement Logistics Location Lower Saxony Annual General Meeting "Logistikportal NDS e.V."
DVZ-magazine Sustainability in Logistics Dt. Nachhaltigkeitstag D'dorf 2021, Distribution in DVZ #48
DECEMBER
DVZ-supplement Maritime Freight/Container
DVZ-supplement „We are about Logistics“, XXL-Issue*
11 Subject to change. The current version is available to download on: www.dvz.de/werbungOnline Rates List No. 61
effective from 01.01. 2021
CPM: € 90 CPM: € 115
Super Banner Top
1 Web address (URL): www.dvz.de (728 x 90 px) Wallpaper
(728 x 90 px
2 Profile in brief: The whole world of DVZ – just different! und 200 x 600 px)
As reliable as the newspaper but more up to date, straight from
the DVZ newsdesk. Information from logistics and transport for D e u t s c h e Ve r ke h r s - Ze i t u n g
Skyscraper
(200 x 600 px)
the digital reader. Supplemented with useful links, access to DVZ
print editions and other publishing offers.
3 Target group: Decision-makers from logistics,
transport and traffic
4 Access control: IVW CPM: € 90
CPM: € 115
5 Hits: Visits 199,141, Unique User 120,636 Content Banner
Page impressions 297,065 per month, yearly average (728 x 90 px)
(October 2019 – September 2020)
6 Data supply/Deadlines: At least 3 working days before material
is due to be published, by e-mail to: anzeigentechnik@dvz.de
7 Technical data: Medium
Rectangle 1 or 2
(300 x 250 px)
File format: as an image file (.jpg, .png, .gif ) or HTML5-file. We
CPM: € 100
also accept JavaScript tags from third parties.
File size: Ensure that the file size is less than 100 KB, and anima- Further options available upon request
tions should not exceed a length of 15 seconds.
8 External AdServer: DoubleClick for Publishers 11 Discounts:
Ad-Impressions Frequency Discount
75,000 3 5%
125,000 6 10 %
175,000 12 15 %
The details of the technical conditions for linking and click counting, detailed informa- 225,000 24 20 %
tion of the formats for desktop-pc , tablet and mobile etc. please refer to our fact sheet 375,000 48 25 %
on www.dvz.de/online
or according to DVZ discount conditions (linking isn’t possible)
12Skyscraper
(120x 600 px)
€ 3,000
Daily Advertising in “DVZ Der Tag”
Banner 1
(570 x 100 px)
effective from 01.01. 2021
€ 3,250
1 Frequency: “DVZ Der Tag” is the daily medium which informs
you on the latest news from the transport and logistics indus-
try every morning by e-mail. From Monday to Friday, our editor-
in-chief personally addresses DVZ subscribers. Additional special
newsletters depending on current events/news.
2 Reach: Impressions average 13,500
Recipients approximately 8,000
3 Discounts:
Number Discount
Banner 2 € 2,850
3 weeks 5% or according to DVZ discount (570 x 100 px)
6 weeks 10 % conditions
12 weeks 15 % (Linkage is not possible)
2 Advertisement deadline: Thursday of the previous week
3 Data supply: Weekdays before publication up to 2.00 pm:
anzeigentechnik@dvz.de Textlink with
A daily change of the advertising materials is possible. picture € 2,650
4 Advertising formats:
Skyscraper: 120 x 600 px
Medium-Rectangle: 275 x 227 px
Placement: on the right, next to header
Placement: at the bottom
Data format: JPG
Data format: JPG
file size: maximum 150 KB
file size: maximum 150 KB
Price: EUR 3,250 / week
Price: EUR 1,650 / week
Banner: 570 x 100 px
Textlink with picture Medium-Rectangle Medium-Rectangle
Placement: see illustration (275 x 227 px) (275 x 227 px)
Placement after the second report
Data format: JPG
Data format: Text 250 characters, picture
file size: maximum 150 KB
1.920 x 1.080 px
Banner 1: EUR 3,000 / week
Price: EUR 2,650 / week € 1,650 € 1,650
Banner 2: EUR 2,850 / week
13Online Advertorial – Your Content
with a “Native Look & Feel” D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2021
1 Description:
The DVZ Online Advertorial is a successful Native Advertising solution, with which you can integrate your
content directly into the editorial environment of DVZ.de using image and text elements. With content
relevant to the target group, you can effectively position yourself against a subject and offer our users
added value in terms of information.
As well as storytelling, the online advertorial is particularly suitable for communicating products and
services which require detailed explanation.
With native integration you generate great attention and benefit from the high credibility of our media
brand. Traffic links such as image text ads provide content teasers.
2 Events:
Year-round brand communication
New product launch
Advance trade fair communication
3 Presentation:
Texts and images with native look and feel ( graphic elements e.g. infographic are also possible)
Integration of your content (content generated by you and must be delivered on time) in the
DVZ framework
Text: Recommended number of characters is 3,000 characters, including spaces;
Image size 1,920 pixels x 1,080 pixels height.
Ad identification as advertorial
4 Promotion Options:
Text display with picture on the DVZ home page
Promotion in the „DVZ Der Tag“ daily newsletter
DVZ social media channels
5 Price / Week: from € 4,900
An example of what
your online advertorial
might look like
(subject to change)
14DVZ Initiative “We are about logistics”
There is no question about it: logistics is one of the most import-
a service
ant economic activities in Germany. In general terms, there are over
3 million employees involved in the sector and an annual turnover Medi
of almost 300 billion euros. But logistics is also diverse, exciting and
relevant, and logistics companies are therefore extremely attractive
employers. However, knowledge of this by both general public and
political decision makers is often sketchy or misunderstood.
Partner advertising
DVZ has therefore launched the „We are LOGISTICS“ campaign, an
action for logistics that gives the industry a face. Together with our XXL advertising or
Company Profile
campaign partners, we want to ensure that the industry with all its Logo on campaign
important features is perceived more strongly and gets a higher level advertising
of appreciation. At the same time, it will highlight industry perfor-
mance and innovative strengths.
Congress/
Your
You too can participate in the
Fair transport
logistics benefits Facebook
campaign and benefit from a
Activ
powerful partner package and National
Careers Day
other highlights:
ce
e
Website
p
a
res
-F
Package price: € 9,900
en
o
-t Public and ce
e political events
(For 12-month presence/media performance • Participation is possible at any time) Fac
Detailed information with dates can be found at wirsindlogistik.org, “PARTICIPATE“
Or talk to us directly - we offer a range of media services.
15DVZ Initiative “We are about logistics”
effective from 01.01. 2021
16The World of DVZ D e u t s c h e Ve r ke h r s - Ze i t u n g
more than 40
DVZ-supple- Newsletter
ments & DVZ Der Tag
compact daily
magazines
per year Weekly DVZ Truck
print edition: Insider
biweekly Video
Wednesdays
format
about 30 DVZ-Podcast
events every two weeks
per year
Daily News
DVZ.de trade fair issues at
important trade fairs,
24 hours / 7 days the week
Congresses and
additional Articles, news ePaper, app events
ANZEIGE
BESUCHEN SIE UNS IN HALLE B4 / STAND 209
for smartphone &
Logistics Excellence Optimisation
DIENSTAG, 4. JUNI 2019 . AUSGABE 1 . DIE OFFIZIELLE MESSEZEITUNG, PRÄSENTIERT VON DER MESSE MÜNCHEN UND DER DEUTSCHE VERKEHRS-ZEITUNG
Artificial Intelligence is Changes in Container Schwerpunkte der „Die größte transport
Key toANZEIGE
Digitalization Shipping Ahead Politik für die Branche logistic aller Zeiten“
TREND For the logistics industry OCEAN After years of overca- ERÖFFNUNG Politik und Wirt- INTERVIEW Messe-Geschäftsfüh-
to use data HARTE SCHALE,
to its full potential, it pacities, supply and demand schaft diskutieren über globale rer Stefan Rummel über Themen
needs AI. LEBENDIGER PAGEKERN
4 could be balanced. PAGE 6, 7, 10 Herausforderungen. SEITE 3 und Trends. SEITE 8
Logistik Treffen Sie uns auf
Daily
ANZEIGE
dem BVL-Kongress
in der HanseLounge
tablet PC
36. Deutscher Logistik-Kongress, Berlin N0 1 Mittwoch, 23. Oktober 2019
ANZEIGE
Stand 317/418 | Halle A5
Mangelware
”
DE_ANZ_transportlogistics_48x24mm.indd 1 21.05.2019 11:47:05
Lagerhalle
LOGISTIKIMMOBILIEN Die Nach-
frage nach Lagerflächen ist unge-
Die Logistik brochen hoch. Doch der Markt ist
im Ungleichgewicht: Vor allem an
ist dabei, DIE den logistischen Hotspots wer-
den expansionswillige Unterneh-
Schlüsselfunktion men durch die Flächenknappheit
ausgebremst.
der Zukunft zu
SEITE 21
werden.
Robert Blackburn,
Vernetzen mit Start-ups
FOTO: MARCUS REICHMANN
Junge Unternehmen präsentieren auf der diesjährigen transport logistic ihre
Vorsitzender des Innovationen. Erstmals gibt es dafür auf der Messe den start.hub Logistics. Der
constantly informed
Vorstands der BVL Ideenpool ist Kontaktbörse für Investoren, Gründer und etablierte Marktteilnehmer.
SEITE 16
DVZ-Talk
Heute auf dem Roten Sofa
FOTO: BVL/JONAS GINTER
HALLE B3 / STAND 302 / SEITE 4
Seiten 6-7
ANZEIGE
DIGITALISIERUNG ROTES SOFA WATER CARGO BARGE
VielSeitig.
LOGISTIKWEISE UND TOP 100
Panattoni Europe ist einer der führenden Entwickler für
Der Wandel Die Talkgäste Das Projekt Die Prognosen
Industrie- und Logistikimmobilien. Egal, welche Prozesse und
Aufgaben Sie erfüllen wollen – unsere Spezialisten entwickeln die
Völlig autonome Prozesse entlang der Die DVZ empfängt während In Hamburg haben sich die Logistik- optimale
Noch läuft die Wirtschaft Form und Strategie für Ihren neuen Logistikstandort.
halbwegs.
Lieferkette sind noch Zukunftsmusik, des Logistik-Kongresses wieder Initiative und Firmen Gedanken Doch die Unsicherheit
Wann über die wei- wir Ihre speziellen Anforderungen?
realisieren www.panattonieurope.com
wie Logistikwissenschaftler der zahlreiche Top-Entscheider zum gemacht, wie man den Wasserweg tere Entwicklung wächst. Die neues-
TU Berlin analysiert haben. Gespräch. Die Gästeliste: für den Lieferverkehr nutzen könnte. ten Vorhersagen für die Logistik:
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17Reader Analysis and Usage Data D e u t s c h e Ve r ke h r s - Ze i t u n g
Basis: Advertisement copy test July 2014 and 2015
DVZ impresses its readers! Our readers are
26 97%
company leaders and
minutes decision-makers.
78 %
is the average reading
time amongst respon-
dents. Managers who
dedicate almost half an hour of their 12 hour of respondents evaluate the DVZ as
working day to reading a newspaper must have being very up to date and topical.
a special relationship with their medium. This is
also impressively shown by other figures:
75 %
of respondents make corporate investment
decisions, either on their own or with others.
MORE THAN MORE THAN
90 % 85 %
evaluate the reports think the contribu- of respondents think that the DVZ 90 %
of respondents have
a managerial role
as owner, managing
as being comprehen- tions are valuable and is not only compulsory reading but director, branch
sive and complete as practice oriented. that reading it is also enjoyable! manager, department and division manager,
well as objective and fleet, dispatch or logistics manager.
factual.
In other words: The industry’s specialist and management employees enjoy reading their DVZ as this ensures they are always best informed in their everyday
work. Do you want to find out more about our readers? Contact us!
Method data: Issue no. 54/2014, sample: 151 interviews; no. 55/2015, sample: 155 interv.; region: nationwide; method: personal interviews; surveyed: mainly DVZ readers
18Reader Profile D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2017
1 Sectors / Industry branches / Fields / Professional groups
2 Position in company
Recipient groups in industry branches % of actual circulation
Forwarding/warehousing
Industry/manufacturing industry
International forwarding
36.8
16.8
12.3
17,4 %
Managing director/
15,5 %
Departmental head
14,8 %
Owner
board chairman
Service/consulting 7.1
11,6 % 8,4 %
Trade 4.5
Associations
Chamber of commerce
3.9
3.9
9,7 %
Road goods transport 3.2 Dpt./division manager/ Logistics Other managerial
branch manager with manager employees
Sea, coastal shipping 3.2 power of attorney or
Teaching/vocational schools/university 2.6 proxy
Inland waterways 1.9
Courier/express/package services
Regional bodies/politics
Railway
1.9
1.3
0.6
7,7 %
Fleet manager
7,7 %
Clerk
3,2 %
Official/civil servant/
Actual circulation 100.0 employee
in public service
3,2 %
Dispatch
0,6 %
Other
manager
19DVV Media Group GmbH Heidenkampsweg 75 • D-20097 Hamburg
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