Media information 2021 - Advertising rate card no. 16 Valid from 10/01/2020 Including: Springer ...
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Print + Online
Media information 2021
Advertising rate card no. 16
Valid from 10/01/2020
Including:
www.springerfachmedien-wiesbaden.de
We‘re there for you! Your contact partners in the advertising marketing department: Rouwen Bastian Ahmadou Ndiaye Carmen Calvo-Zeller Sales Management Media Sales Ad Management phone + 49 (0) 611 / 78 78 – 399 phone + 49 (0) 611 / 78 78 – 260 phone + 49 (0) 611 / 78 78 – 616 mobile + 49 (0) 173 / 291 55 35 ahmadou.ndiaye@springernature.com carmen.calvo-zeller@springernature.com rouwen.bastian@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 | 65189 Wiesbaden | Germany phone + 49 (0) 611 / 78 78 – 555 anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Cross-media services
Journals Online solutions Books Corporate Solutions Events
Also Print + digital
available as
eMagazine
Enhance your marketing with offprints of our specialist articles!
We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial
content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal
communications. Give us a call, and we’ll be happy to advise you:
Rouwen Bastian | Sales Management | phone + 49 (0) 611 / 78 78 – 399 | rouwen.bastian@springernature.com
Table of contents
Trade journal Website
Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Major topics in detail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Conferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Newsletter
Advertising rate card no. 16 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Overview ATZextra | MTZextra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
ATZrecruiting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Special forms of advertising: Corporate content formats . . . . . . . . . . . . . . . . . . . . . . . . . 12
Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Range overview Print + Digital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Reader survey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Trade journal
Title portrait 1
1 Title: ATZelektronik 12 Advertising: Rouwen Bastian (Sales Management)
2 Brief description: The specialist magazine ATZelektronik provides deve- phone + 49 (0) 611 / 78 78 – 399
lopers and decision-makers in the automotive and rouwen.bastian@springernature.com
supply industries with high-quality, well-researched Ahmadou Ndiaye (Media Sales)
information from the whole spectrum of passenger car phone + 49 (0) 611 / 78 78 – 260
and commercial vehicle electronics. Through its unique ahmadou.ndiaye@springernature.com
focus and its blend of exclusive scientific and practice- 13 Editor: Robert Unseld (responsible Editor)
oriented articles, ATZelektronik is essential reading for phone + 49 (0) 611 / 78 78 – 257 | fax – 462
everyone in the electronics industry. robert.unseld@springernature.com
3 Target group: Developers and decision-makers in the field of Dr. Alexander Heintzel (Editor-in-Chief)
passenger car and commercial vehicle electronics phone + 49 (0) 611 / 78 78 – 342 | fax – 462
4 Frequency: 10 times a year alexander.heintzel@springernature.com
5 Magazine size: 210 mm × 279 mm 14 Scope analysis 2019 = 10 issues + 8 special issues
6 Year of publication: 16th volume 2021 Total volume 1,321 pages = 100.0 %
7 Subscription price: Yearly subscription Editional part 1,024 pages = 77.5 %
Germany € 419 (incl. V.A.T. + p&p) Advertisement part 297 pages = 22.5 %
Foreign countries € 405.61 (excl. V.A.T. / incl. p&p) Supplements 4 items
Single issue € 49.11 (incl. V.A.T. + p&p)
15 Content analysis of the editorial part 1,024 pages = 100.0 %
8 Official journal of: –
Developement 608 pages = 59.4 %
9 Membership: – Focus 95 pages = 9.3 %
10 Publishing company: Springer Vieweg Up-to-date 92 pages = 9.0 %
Springer Fachmedien Wiesbaden GmbH Management 87 pages = 8.5 %
Abraham-Lincoln-Str. 46 | 65189 Wiesbaden | Germany Service 63 pages = 6.1 %
phone + 49 (0) 611 / 78 78 – 0 Other 45 pages = 4.4 %
www.springerfachmedien-wiesbaden.de Research 34 pages = 3.3 %
11 Publisher: Dr. Johannes Liebl
1
Trade journal
Schedule and topics T
This overview of the subjects scheduled for 2021 is intended for your planning. We reserve the right to make changes if necessary.
For further information, please call + 49 (0) 611 / 78 78 – 260 (Ahmadou Ndiaye).
Issue, month Fairs, events, Locations Dates Leading topic Special issues/
researching and identifying technology and business trends in the global automotive electronics industry,
(AD, CD, PD)
1
congresses 2021 annual editions, etc. 3
1/2 Jan./Feb. Mobile World Barcelona/ESP 02/24–27 Embedded systems E/E Architectures Artificial Intelligence
In every issue: For 32 years, the Hansen Report on Automotive Electronics has been dedicated to
AD 01/11/2021 Embedded World Nuremberg 03/02–04 (computer architectures, (electronics, electrics, integration (neural networks, self-learning
CD 01/15/2021 microcontrollers, GPUs, of sensors/actuators, architectu- systems, big data)
PD 02/05/2021 memory, controllers, system ral concepts, communication,
software) graphic modeling)
3 March EMV Stuttgart 03/23–25 Automated driving Software Communication in and to
AD 02/08/2021 (control, protection, functiona- (safety & security, design the vehicle (standards/proto-
CD 02/12/2021 lity of sensor technology/ concepts, tools, security cols, Over-the-Air, 5G, bus
PD 03/05/2021 actuators, SAE levels 3/4 and 5, architectures) systems and components,
ecosystems) CAN, LIN, MOST, FlexRay,
Ethernet, diagnostics)
4 April HMI/Mobilitec Hanover 04/12–16 Power electronics Simulation & Test Light & HMI • A TZextra Automated
AD 03/05/2021 PCIM Nuremberg 05/04–06 (power modules, inverters, DC/ (diagnostics, EMC, HiL/SiL test, (3-D-Lighting, display systems Driving
CD 03/11/2021 Sensor + Test • BranchenIndex
05/04–06 DC converters, measurement measuring instruments, in 3-D)
Nuremberg
PD 04/01/2021 technology for power applica- measuring software, measu- Automotive Electronics
Battery Show Stuttgart 05/18–20 tions) ring technology, test benches)
5 May High-voltage and 48-volt System development process Functional safety • ATZextra
with a particular focus on the USA and Asia.
AD 04/12/2021 systems (on-board power (agile SW development, (SW/HW, automotive grade 48 Volt / Hybrid
CD 04/16/2021 supply, charging technology, (deep-)learning, new R&D components, passive/active
PD 05/07/2021 power electronics, SW, HW, processes) components, Opto, NCAP
components & systems) requirements)
6 June Automotive Testing Expo Stuttgart 06/08–10 Security Sensor technology Connectivity • A TZextra Automotive
AD 05/03/2021 ATZlive Automated Driving Wiesbaden 06/08–09 (protection, cybersecurity, (actuator technology, sensor (autonomous/automated Engineering Partners
CD 05/07/2021 ATZlive chassis.tech plus 06/29–30 software, hardware) fusion, video, radar, lidar, driving, mobility/digital infra-
Munich
PD 06/02/2021 mems, magnetic field, opto, structure, IT-security, Car2X,
diagnostics) over-the-air, 5G)
7/8 July/Aug. E/E Architectures Artificial Intelligence Data management •M
TZextra Test benches
AD 06/21/2021 (electromechanics, cables, (neural networks, big data, (big data, back-end cloud
CD 06/25/2021 connectors, relays, networ- self-learning systems) solutions, AI, deep learning)
PD 07/16/2021 king, interfaces)
2
Issue, month Fairs, events, congresses Locations Dates Leading topic Special issues |
(AD, CD, PD)
1
2021 annual editions, etc. 3
dedicated to researching and identifying technology and business trends in the global
In every issue: For 32 years, the Hansen Report on Automotive Electronics has been
9 September IAA Pkw Munich 09/07–12 Semiconductors Simulation Automated driving • ATZextra
AD 08/09/2021 (asic, memory ICs, FPGAs/ (digital twin, simulation tools, (mobility solutions, Electromobility
CD 08/13/2021 PLDs, microcontrollers, micro- cloud, model-based design) connectivity, concepts)
automotive electronics industry, with a particular focus on the USA and Asia.
PD 09/03/2021 processors, DSPs)
10 October Internationale Zuliefererbörse Wolfsburg 10/05–07 Control engineering Software New R&D processes • A TZextra Software &
AD 09/06/2021 VDI-Elektronikkongress ELIV Bonn 10/20–21 (ECUs, controllers, actuators, (safety & security, design con- (agile SW development, Systems Engineering
CD 09/10/2021 eMove360 Grad 10/26–28 mechatronics, X-by-Wire) cepts, tools, security architec- (deep) learning)
Munich
PD 10/01/2021 ture)
11 November Electronica Munich November Functional safety Measuring/Testing High-voltage and 48-volt • A TZextra Production
AD 10/08/2021 Escar Bonn November (hypervisor, services, tools, (test environment, test bench, systems
CD 10/14/2021 software) mobile measuring devices, test (vehicle electrical system, char-
PD 11/05/2021 benches, diagnostics) ging technology, SW, com-pon-
ents & systems, cable/plug)
incl. special section e-mobility: charging technology and network infrastructure
12 December CES Las Vegas/US Jan. 2022 Energy systems HMI Vehicle & Backend IT • BranchenIndex
AD 11/08/2021 AABC Battery Congress Wiesbaden Jan. 2022 (batteries, fuel cells, supercaps, (infotainment, feedback, hap- (in-vehicle, big data) Automotive Electronics
CD 11/12/2021 system integration) tics, integration in vehicles, • Annual calendar 2022
PD 12/03/2021 displays)
1/2 Jan./Feb. 22 Embedded World Nuremberg March 2022 Embedded systems E/E Architectures Artificial Intelligence
AD 01/10/2022 EMV Stuttgart March 2022 (computer architectures, (electronics, electrics, integration (neural networks, self-learning
CD 01/14/2022 microcontrollers, GPUs, of sensors/actuators, architectu- systems, big data)
PD 02/04/2022 memory, controllers, system ral concepts, communication,
software) graphic modeling)
1
AD = Advertising deadline | CD = Copy deadline | PD = Publication date
2
See major topics in detail on page 4.
3
Special issues | annual issues | manufacturers‘ issues | special pages: Supplements in the magazines ATZ / MTZ.
Further special issues and special subjects to be announced.
All editions of ATZelektronik are devoted to the top themes of vehicle developers: including new developments in vehicle electronics, increasing efficiency in vehicle
technology through electronics, new IT as well as software and hardware standards and improvements in development methods.
Regular columns: development | interviews | research | conference reports | product news | company news | job market
3
Major topics in detail
For the spotlight topics, articles on the following detailed topics could be published.
Energy Simulation & Onboard power Infotainment Safety HMI (Human Construction Software and Automated driving
management testing | measuring systems Machine interface) elements hardware
development
Hybrid / electric Diagnostics Bus systems (Most, Data transfer Driver asstistance HMI Buttons Processes Data volumes,
vehicles Flexray, CAN, IEEE systems data preparation and
1394) Control systems transfer, data saftey
Developmental testing Operating systems Data transfer Cables Methods
Power supply and measuring WLAN Driver assistance
Switches systems
Mobile measuring Telematics SiL systems Printed circuit boards Tools
High-voltage systems technologies Bluetooth
Buttons
Testing facilities Navigation Developmental tools Instrumentation Simulation
Conventional onboard Ethernet
energy management Monitors | displays |
HiL / SiL testing Displays Image processing touchscreens Connecting Model-based design
System architectures Cables, plug-in technologies
connectors Haptic systems
EMC Graphics controllers Sensor systems (radar, Diagnostics
Power electronics Data transfer optical, lidar) Plug-in connectors
Heads-up displays
Simulation tools Embedded systems Cameras Validation
Energy storage (accu- Energy transfer Language Semiconductors
mulators, condenser, Bus systems (must) Optoelectronics Embedded design
starter battery Lighting Instrumentation Relays
Apix Navigation HiL | SiL | MiL
Micro-controllers Developmental tools
Firewire GPS-based systems
Switches
Processes | methods
Small motors
Functional Safety |
ISO 26262
4
Conferences 2021
on current topics related to automotive and engine technology
January February June October Nov. / Dez.
The Powertrain 8th Int. Engine Automated Driving Expert forum Heavy-Duty-, On-
of Tomorrow Congress Powertrain: and Off-Highway
08. and 09. June Engines
27. and 28. January 23. and 24. February Charge Exchange and
Hanau Wiesbaden Emissions | Friction in 01. and 02. Dez.
near Frankfurt/Main Baden-Baden Drive and Vehicle |
7th Int. Rostock
Entire system ATZ Conference Simulation and
15th Int. MTZ Conference Testing 16th Int. MTZ Conference
Drive Systems PKW – NFZ – Fuels Large Engines
of the Future Joint event of 26. and 27. October
ATZlive and VDI Hanau
Grid Integration Wissensforum chassis.tech plus near Frankfurt/Main
+ Electrified Mobility
29. and 30. June
27. and 28. January
Munich
Hanau
near Frankfurt/Main 12 Int. Munich
th
Chassis Symposium
3rd Int. ATZ Conference
Take the opportunity to present your latest products and services to the specialist audience in our exclusive exhibition
or as a sponsor.
Why not make use of this meeting place for an exchange of specialist information between users and pioneers in this field?
You will find detailed informations on our homepage: www.ATZlive.com.
Sponsorship and exhibition opportunities will be tailored to your company´s specific needs!
For information on the various presentation options, please contact: Elke van Lon (Head of events: Sponsoring + exhibition)
phone + 49 (0) 611 / 78 78 – 320
elke.vanlon@springernature.com
5
Advertising rate card no. 16, valid from 10/01/2020
Trade journal
P
1 Advertisement formats and prices (prices in Euro)
Total fee including the printed German issue, the electronic ATZelektronik worldwide and linking inside the German eMagazine.
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 7,907 8,883 9,859 10,835
1/1 page 175 × 240 210 × 279 3,960 4,935 5,910 6,885
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 3,289 4,100 4,912 5,724
Juniorpage 115 × 178 131 × 198 2,372 2,958 3,544 4,131
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 2,066 2,577 3,088 3,599
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,605 2,001 2,397 2,793
* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request 2 Surcharge for additional advertising in German and English eMagazines
(only in combination with printed advertisement)
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-video 750
Picture gallery .jpg, .jpeg, .png, .bmp 500
Linking of your advertisement in both eMagazines
the German ATZelektronik,
ATZelectronics worldwide as well as the English ATZelectronics worldwide
printed issue English
German eMagazine 6
GermanAdvertising rate card no. 16, valid from 10/01/2020
Trade journal
P
3 Advertisement formats and prices (prices in Euro)
Standard price list printed German issue without linking
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 7,060 7,931 8,803 9,674
1/1 page 175 × 240 210 × 279 3,536 4,406 5,277 6,147
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 2,937 3,661 4,386 5,111
Juniorpage 115 × 178 131 × 198 2,118 2,641 3,164 3,688
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 1,845 2,301 2,757 3,213
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,433 1,787 2,140 2,494
1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 923 1,151 1,380 1,608
1/8 page upright | horizontal | block 55 × 86 | 175 × 25 | 85 × 56 – 602 830 1,059 1,287
4 Surcharge for advertising in the eMagazine * ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request
(only in combination with printed advertisement)
Actual distributed circulation: 8,939 copies
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-video 750
You can find our technical information and specifications for digital copy at
Picture gallery .jpg, .jpeg, .png, .bmp 500
www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
Linked advertisement | Insertion Link 250
(e.g. logo, website)
Journal format: 210 mm wide × 279 mm long
Print space: 175 mm wide × 240 mm long
PDF download Link 250 Printing and binding methods: Offset, adhesive binding
Contact: Carmen Calvo-Zeller
Type of advertising (File) format Price in € 1 (Ad Management)
phone + 49 (0) 611 / 78 78 – 616
1/1 page 4 colours 210 x 279 mm (wxh) 990* carmen.calvo-zeller@springernature.com
1/2 page 4 colours 101 x 279 mm oder 210 x 137 mm (wxh) 550*
*Price includes link 7Trade journal
Advertising rate card no. 16, valid from 10/01/2020 P
2 Additional fees: Enclosures: (no discounts available)
Placement: 2nd, 3rd and 4th cover pages 4c € 523 Loose, maximum size 203 mm × 272 mm
Binding placement requests € 523 Up to 25 g per thousand € 345
Up to 30 g per thousand € 355
Colour: Fee for special colours: fee for Number of enclosures on request
each additional colour, price on request Prices for heavier enclosures on request
Format: Ads over the binding: 10 % of the b/w price Fixed enclosures: (no discounts available)
Island position ads: 60 % of the b/w price Per thousand up to 25 g, incl. gluing costs,
Satellite position ads: 10 % of the b/w price applicable only with purchase of a 1/1 page ad € 210
Number of postcards on request
3 Discounts: applicable for orders placed within the advertising year Larger and heavier formats on request
(also applies for product samples)
Quantity Scale Length Scale
For 2 ads 5% 2 pages 5% 6 Contact: Rouwen Bastian (Sales Management)
For 4 ads 10 % 4 pages 10 % phone + 49 (0) 611 / 78 78 – 399
For 6 ads 15 % 6 pages 15 % rouwen.bastian@springernature.com
Only one discount scale may be applied. Ahmadou Ndiaye (Media Sales)
Discounts apply to all additional fees: colour, placement phone + 49 (0) 611 / 78 78 – 260
and bleed fees. Discounts do not apply to special costs ahmadou.ndiaye@springernature.com
or additional technical costs. 7
Payment conditions: Payment within 10 days with 2% discount,
net within 30 days after invoice date.
15 % agency commission, agency status must be veri-
4 Columns: Job advertisements / business connections Page 6 fied with the commissioning at the latest and in the
form of an excerpt from the German Trade Register
5 Special advertising Loose / fixed Inserts: (no discounts available) (Handelsregister); valid for Germany: additional VAT
forms: 2-page € 4,075 applies to all prices listed; payment due: upon receipt of
4-page € 6,158 invoice.
These prices apply for paper weights up to 170 g. Banking information: Springer Fachmedien Wiesbaden GmbH
Delivered untrimmed, trimming on request. Deutsche Bank Berlin
Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
8Trade journal
Formats and technical information F
1 Journal format: 210 mm wide × 279 mm long 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings
Print space: 175 mm wide × 240 mm long etc. available via E-Mail: anzeigen@le-tex.de
2 Printing and 7 Proofs: Since we use Process Standard Offset (PSO) printing,
binding methods: Offset, adhesive binding we don’t need proofs.
3 File transfer: FTP: 8 File archiving: Since files are archived for 1 year, repeat printings of
Access information on request the unchanged files are possible as a rule. However, we
do not offer a guarantee as to file availability.
E-Mail:
carmen.calvo-zeller@springernature.com 9 Liability: The commissioning party assumes responsibility
for the timely submission of the advertising text and
Maximum file size: 10 MB! suitable, error-free printing materials and/or inserts.
Please use Winzip (.zip) to compress your file. Should clearly unsuitable or damaged materials be
The name of the zip file should start with the journal submitted, the publisher will demand their immediate
name, followed by the issue and customer name. replacement. Should no suitable materials be submit-
4 File formats: Please send printable PDF X3 files. Please use PDF ted, the publisher will print the advertisement in the
version 1.3 for your document (no transparencies, quality the submitted materials allow.
please). Please add 3 mm at the edges in bleed 10 Contact: Carmen Calvo-Zeller, Ad Management
advertisements. A double-page should be one pdf file. phone + 49 (0) 611 / 78 78 – 616
It is recommended to create double-page spreads carmen.calvo-zeller@springernature.com
without doubling the gutter. All elements, which
should be visible, must have a minimum distance of
3 mm to the bleed.
5 Colours: Ensure that all figures and colors are separated into its
CMYK components. Please define black as pure black
without any tone in the three color channels. Dark gray
text should have a maximum tonal value of 84.9%;
otherwise please use 100% black. Please also convert
any spot colors into the corresponding CMYK
definitions. Color application should not exceed
300 percent. We recommend profile
ISOcoated_v2_300. Images should ideally have a
resolution of 300 dpi, and must have a minimum
resolution of 200 dpi.
9Special Publications 2021
Overview of the special publications 2021 of ATZ, MTZ and ATZelektronik!
Use the high-circulation special publications of ATZ, MTZ and ATZelektronik for your company / product presentation.
Make a targeted and non-distributive presentation of your current products and services to our readers.
We design individual offer packages for you according to your wishes and needs.
NEW: ATZextra Macher der Mobilität
Visions and Ideas for Tomorrow`s Mobility Deadlines essays + company portraits: 03/29/2021
Advertising deadline: 04/05/2021
2/1 pages company profile incl. 2/1 pages essay € 4,990 Copy deadline: 04/19/2021
1/1 page company profile incl. 2/1 pages essay € 3,990 Publication date: 05/28/2021
For the first time in high-quality Book format (178 x 254 mm).
Subject to change without notice. The standard price list on page 7 applies. About your different possibilities will be happy to inform you:
Rouwen Bastian | Sales Management | phone + 49 (0) 611 / 78 78 – 399 | rouwen.bastian@springernature.comInteract with your customers!
The webinars of ATZ and MTZ
Are you looking for a way to bring your products / services interactively and audiovisually closer to your (potential) customers?
Are you looking for a virtual, direct exchange with your customers? Then ATZ + MTZ‘s webinars are the right medium...
Content of the webinar package of ATZ + MTZ: After the webinar:
Before the webinar: • List of registered participants with evaluation
by industry and function
• Editorial announcement
on springerprofessional.de • Result of the online survey
• E-Direct mailings to potential participants • Publication of the webinar on
springerprofessional.de
• Technical and content consulting
• Performance report about the webinar
During the webinar: (average attention, participation rate, ...)
• Implementation of the online survey of all
participants including your preferred question Optional possibilities:
• Digital recording of the webinar for publication Moderation / co-moderation by a specialist editor
on our/our event website and LinkedIn and Xing campaign
on springerprofessional.de
• Technical supervision and organization
Our service: Package price € 4,500
Lead generation on springerprofessional.de incl. newsletter:
• Placement on springerprofessional.de in the area Automobil + Motoren CONTACT:
• 2 text ads in the newsletter Automobil + Motoren
Rouwen Bastian
(frequency of the newsletter two times a week to 20,578 subscribers) (Sales Management Automotive)
Valid for Germany: additional VAT applies to all prices listed. phone + 49 (0) 611 / 78 78 – 399
You can find our general terms and conditions at:r www.springerfachmedien-wiesbaden.de/en/media-sales/gtc rouwen.bastian@springernature.comSpecial forms of advertising: Corporate content formats
Attention-grabbing and target-oriented!
Format: Best Practice Format: Interview Format: Company profile Format: Roundtable
„In the company“ „In conversation“ „In view“ „In discourse“
Scope: 1-2 pages Scope: 1-2 pages Scope: 2 pages Scope: 4 pages
Components: Components: Components: Components:
• Box with key facts • 3-6 questions • Portrait about the company • Expert discussion
on a specific subject
• Company logo • Photo of the person interviewed • Highlighting of news:
e.g. new products, • Publication
• Integrated interview box • Company portrait with logo new corporate strategy, (4 page follow-up report)
with 3 questions new company structure etc. in the magazine
Note: All corporate content formats are marked as a special advertisement publication.
Show your industry expertise and use these attractive forms of advertising
to bring your company into the focus of your target group!
We design individual offer packages for you according to your wishes and needs.
We will be happy to inform you about the various offers: Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
12Trade journal
Circulation and distribution analysis 2
1
Circulation 4 Digital distribution:
monitoring: All printed issues of ATZelektronik are also published in electronic form,
2 Circulation analysis: average number of copies per issue in one year as well as in the digital library springerprofessional.de, which is used by
(July 1 2019 – June 30 2020) an average of 0.27 million unique visitors per month.
(Source: AGOF daily digital facts 2020-06).
Print run: 9,875
Actual distributed circulati- of which, abroad: 497 5 Article downloads:
on (ADC): 8,939
In the space of 12 months (March 2019 to February 2020) 7,616 ATZelektronik
Copies sold: 457 of which, abroad: 54 articles were downloaded from www.springerprofessional.de
Subscription copies: 419 Members copies: 3 (PDF downloads in the subscriber-only area, not including previews and
Individual sales: – HTML views). PDF downloads include advertisements.
Other sales: 38 6 Distribution English eMagazine ATZelectronics worldwide:
Voucher copies: 8,482 Round about 500 digital subscriptions of ATZelectronics worldwide,
additionally a qualified circulation of 6,000 digital issues and the following
Reminder, archive and 936 geographical focus of distribution: USA, Germany, Great Britain, Japan,
record copies: France, China
(August 2020)
3 Geographical distribution analysis:
Percentage of
actual circulation
Economic area % copies
Germany 94.4 8,442
Foreign countries 5.6 497
Actual distributed circulation (ADC) 100.0 8,939
3.1 Coverage in Germany structured according to postcode areas:
current coverage upon request
13Range overview Print + Digital
Springer Professional Springer Link
Unique User: 270,000 (full-text articles)
(AGOF daily digital facts 2020-06) ATZelektronik:
31,189 Downloads
Comprehensive B2B coverage Article downloads
ATZelektronik: 7,616 ATZelectronics worldwide:
16,081 Downloads
With the communication channels of (March 2019 - Feb. 2020)
(each in 2019)
Springer Fachmedien Wiesbaden GmbH you
can reach specialists and executives in the
automotive industry in an up-to-date,
reliable and sustainable manner. ATZelectronics
Print
With its unique combination of print and Print run: 9,875 copies
worldwide
(English-language eMagazine)
online, ATZelektronik takes full account of ADC: 8,939 copies round about 500 digital
changes in the media. Subscription copies subscriptions,
The growing concentration on online as a
(incl. eMagazine + archive):
419 copies
Print and more... 19,833 PIs (2019)
central channel of communication offers the additionally qualified circulation
(ø July 2019 - June 2020) of 6,000 digital copies (August 2019)
highest possible performance within a pre-
dictable budget.
Our media - your advertising success!
Newsletter
Automobil + Motoren eMagazine
(German-language)
(German):
20,578 subscribers ATZelektronik:
Automotive (English): 18,884 PIs
9,144 subscribers (2019)
(July 2020)
14Reader survey
in der Klebetechnik
1.1 Branches 2.2 Sociodemographics | 2.2.1 Education and training
Target groups Share in % Target groups Share in %
Service | Development 32 Doctoral degree | habilitation 14
Suppliers 22 Technical | natural sciences degree – traditional 68
Automotive manufacturers 16 university | university of applied sciences
Research and apprenticeship 8 Degree – university of applied sciences 14
Other 22 Technical school 5
1.2 Size of the business unit 2.2.2 Gender
Target groups Share in % Share in %
1 to 99 employees 17 Male 88
100 to 499 employees 17 Female 12
500 to 1,999 employees 9
2,000 or more employees 57
2.1 Occupational characteristics: position in the company
Target groups Share in %
Owner or co-owner, chairperson or managing director 10
Head of research, construction or development 12
Head of operations | head of department: technical 20 Overview of empirical methods ATZelektronik
Production manager 2 Target group: ADC (Actual distributed circulation)
Head of operations | head of department: managerial 2 Sample: 48 completed and evaluable questionnaires
Other member of staff: technical 34 Written survey by questionnaire
Other member of staff: managerial 2 Timeframe: April-June 2017
Instructor 7 Conducted by: Springer Fachmedien Wiesbaden GmbH
Expert, assessor or service provider 2
Student, pupil or trainee 2
Other 10
15Reader survey
in der Klebetechnik
ATZelektronik has a readership with considerable decision-making ATZelektronik is frequently and intensively used. This proof of
responsibilities. the journal‘s high value and guarantees outstanding advertising
Investment responsibility exposure.
I prepare the decision-making Reading time
process, I contribute input / sug-
65 % gestions, I voice concrete recom-
mendations 3% More than 2 hours
I make decisions independently / 43 % 31 minutes to 1.5 hours
31 % I make decisions with colleagues
28 % Up to 30 minutes
3% Not involved
50 % of the ATZelektronik-readers have read 3-5 of the latest 6 issues.
Its outstanding editorial quality creates an attactive advertising
ATZelektronik achieves a high reach. environment.
Passed on Quality of content
16 % I don‘t pass the issue on 67 % 33 % Recommendable
49 % 50 % Reports new developments at
9% 1 to 2 further readers 1% an early stage
38 % 3 to 5 further readers 26 % 65 % 9% Important for my profession
Important basis of information
3% 6 to 10 further readers 50 % 46 % 4% to make professional decisions
and investments
13 % 11 and more further readers yes mainly no
22 % No response
16Fachwissen. Digital. Finden.
Website
Portrait 1
1 Web adress (URL): springerprofessional.de/automobil-motoren (German)
springerprofessional.de/en/automotive (English)
2 Brief description: Our excellent editorial staff selects and summarises
the latest news in the areas research & development,
automotive & engine technology, electronic
engineering, production and commercial vehicles.
3 Target group: Decision-makers and engineers in the automotive
and supplier industry as well as engine construction
sectors all over the world.
4 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Christiane Köllner
phone + 49 (0) 611 / 78 78 – 136
christiane.koellner@springernature.com
Patrick Schäfer
phone + 49 (0) 611 / 78 78 – 557
patrick.schaefer@springernature.com
Contact advertising:
Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
Ahmadou Ndiaye (Media Sales)
phone + 49 (0) 611 / 78 78 – 260
ahmadou.ndiaye@springernature.com
For agencies: Business Advertising GmbH
phone + 49 (0) 211 / 17 93 47 – 0
werbung@businessad.de
5 Usage data: on request
17Fachwissen. Digital. Finden.
Website
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Web pixel format cpm kb
Fullsize banner 468 × 60 90 max. 120
Superbanner (big size) 728 × 90 90 max. 120
Skyscraper 120 × 600 90 max. 120
Wide skyscraper 160 or 200 × 600 90 max. 120
Medium rectangle 300 × 250 90 max. 120
Wallpaper (superbanner + skyscraper)* 728 × 90 + 180 each max. 120
120 × 600
Billboard 770 | 800 | 870 or 970 × 250 180 max. 120
Half page 300 × 600 180 max. 120
*
Background colouring on request.
Details on special ad formats on request.
2 Discounts: Conditions agreed on for print media do not apply for Banking information: Springer Fachmedien Wiesbaden GmbH
online media. Deutsche Bank Berlin
3 Payment conditions: Payment within 10 days with 2% discount, Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
net within 30 days after invoice date. Swift/BIC: DEUTDEBB
15 % agency commission, agency status must be veri- IBAN: DE09 1007 0000 0069 7003 00
fied with the commissioning at the latest and in the
form of an excerpt from the German Trade Register You can find our general terms and conditions at
(Handelsregister); valid for Germany: additional VAT www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
applies to all prices listed; payment due: upon receipt of
invoice.
Information on special forms of advertising such as whitepapers,
advertorials, special topic newsletters, microsites, premium part-
nerships and much more is available on request.
18Fachwissen. Digital. Finden.
Website
Formats and technical information F
1 Data formats: GIF, HTML, JPEG 2 Delivery address: banner-wiesbaden@springernature.com
Redirects possible
3 Delivery deadline: Up to 5 business days before placement.
Size: max. 120 kB per advertisement. The maximum Target link: Please be sure to include the target link for
allowable file size is based on the file size of the each ad.
respective file(s).
The publisher reserves the right to reject files that are 4 Newsletter If newsletter-format ads are submitted, please note
particularly CPU-intensive. The CPU load of HTML 5 advertisements: that the advertising media must not contain any
should not exceed 25% on a currently configured stan- animations. These are not supported by all
dard computer. If the CPU load slows down the scrolling e-mail programs, so we do not accept animated
of a website or starts to jerk, which can limit the usabili- newsletter banners.
ty of the website. Reducing the CPU load by reducing 5 Contact: Carmen Calvo-Zeller
the number of animated objects as well as the motion Ad Management
of animated objects can help. phone + 49 (0) 611 / 78 78 – 616
Sound can be included in advertisements, provided the banner-wiesbaden@springernature.com
following conditions are met:
– At the start of the advertisement, the sound must be
turned off. Only a specific action on the part of the
user (click) should activate the sound.
– There should be a clearly visible button to turn off the
sound.
– When the ad (e.g. its layer) is closed, the sound must
automatically end.
Information on Flash, expandable advertisements,
HTML - especially HTML 5, and the use of redirects:
www.springerfachmedien-wiesbaden.de/en/
media-sales/data-delivery
19Fachwissen. Digital. Finden.
Newsletter
Portrait 1
1 Name: Newsletter Automobil + Motoren (German)
Newsletter Automotive (English)
2 Brief description: The newsletters provide engineers and decision-
makers in the automotive industry with the latest news
on technology and developments in the branch in
english language, providing a compact and concise
overview of the latest events in this economic sector.
3 Target group: Decision-makers and engineers in the automotive and
supplier industry as well as engine construction sectors
all over the world.
4 Frequency: Automobil + Motoren:
2 × weekly, every Tuesday and Friday
Automotive: monthly
5 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Christiane Köllner
phone + 49 (0) 611 / 78 78 – 136
christiane.koellner@springernature.com
Patrick Schäfer
phone + 49 (0) 611 / 78 78 – 557
patrick.schaefer@springernature.com
Contact advertising:
Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
Ahmadou Ndiaye (Media Sales)
phone + 49 (0) 611 / 78 78 – 260
ahmadou.ndiaye@springernature.com
6 Usage data: Automobil + Motoren: 20,578 subscribers
Automotive: 9,144 subscribers
(July 2020)
20Fachwissen. Digital. Finden.
Newsletter
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Newsletter Automobil + Motoren (German) pixel format fixed price kb
Text ad small + logo/picture (gif or jpeg)* pic 140 × 100, text 300 characters ** 1,300 max. 45
Text ad large + logo/picture (gif or jpeg)* pic 140 × 100, text 650 characters ** 1,600 max. 45
Fullsize banner (gif or jpeg)* 468 × 60 1,600 max. 45
Rectangle (gif or jpeg)* 300 × 250 1,600 max. 45
Newsletter Automotive (English) pixel format fixed price kb
Text ad small + logo/picture (gif or jpeg)* pic 140 × 100, text 300 characters ** 530 max. 45
Text ad large + logo/picture (gif or jpeg)* pic 140 × 100, text 650 characters ** 640 max. 45
Fullsize banner (gif or jpeg)* 468 × 60 640 max. 45
Rectangle (gif or jpeg)* 300 × 250 640 max. 45
* not animated files
** incl. spaces
2 Discounts: Conditions agreed for print media will not You can find our specifications for online advertising at
be applied for online media. www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
3 Payment conditions: Payment within 10 days with 2% discount,
net within 30 days after invoice date.
15 % agency commission, agency status must be verified
with the commissioning at the latest and in the form of an
excerpt from the German Trade Register (Handelsregister);
valid for Germany: additional VAT applies to all prices listed;
payment due: upon receipt of invoice.
Banking information: Springer Fachmedien Wiesbaden GmbH
Deutsche Bank Berlin
Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
21A world of information from the automotive field www.springerprofessional.de www.springerfachmedien-wiesbaden.de Springer Vieweg
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