RATE CARD 2021 - Meininger Verlag

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RATE CARD 2021 - Meininger Verlag
RATE CARD 2021
RATE CARD 2021 - Meininger Verlag
1    Magazine profile

                                                                        Surplus value for your advertising
                                                                                                  is a specialist magazine for all those
                                                                                                  trading with products for the interior
                                                                                                  decoration industry

                                                                                                  supplies professional and exact information
                                                                                                  that is always state of the art

                                                                                                  is close to decision makers in the interior
                                                                                                  decoration industry, craftsmen and traders

                                                                                                  guarantees you a decisive competitive edge
                                                                                                  in the information field that brings success
                                                                                                  in practice - day by day

                                                                        In brief:               is quite out of the ordinary –
                                                                        not only in its format!

                                                                    also available as digital version

2    Publisher’s Details

Publishing MEININGER VERLAG GmbH                                      Production
house:     Maximilianstr. 7-17                                        (responsible):         Patrick Rubick         +49 (0) 63 21 / 89 08-55
           67433 Neustadt
           Germany                                                    Fax:                   +49 (0) 63 21 / 89 08-80

Contact:   Editor-in-chief:                                           Internet:              www.eurodecor.de
           Birgit Jünger               +49 (0) 63 21 / 89 08-42
                                                                      Publishing
           Editorial Dept.:                                           Frequency:             Please refer to Editorial Calendar and
           Alexander Radziwill         +49 (0) 30 / 68 83 15 53                             Schedule 2021
           Nicole Stolpmann           +49 (0) 28 33 / 5 72 45 13
                                                                      Subscription
           Marketing Director Media:                                  Price:                 € 104.65 per year
           Ralf Clemens                +49 (0) 63 21 / 89 08-81                             (incl. postage + VAT)
                                                                      Terms of
           Marketing Director Media Assistant:                        Payment:               Immediately without discount. If paid in
           Silke Geiger              +49 (0) 63 21 / 89 08-49                               advance, deduct 2 % discount.
           geiger@meininger.de
                                                                      Bank:                  Sparkasse Rhein-Haardt
           Sales Manager:                                                                    IBAN:      DE 22 5465 1240 0001 9261 46
           Susanne Kleber             +49 (0) 63 21 / 89 08-66                              BIC:       MALA DE 51DKH
           kleber@meininger.de
                                                                      Terms of
           Advertising Manager:                                       Business:              The general terms and conditions for the
           Nathalie Brust              +49 (0) 63 21 / 89 08-47                             publishing sector shall apply to all order
           brust@meininger.de                                                                processing (see respective order confirmation).

           Advertising Administration:
           Nadine Burkhart             +49 (0) 63 21 / 89 08-72
           burkhart@meininger.de
RATE CARD 2021 - Meininger Verlag
3    Schedule of Topics and Dates for 2021

             Publication   Advertising   Artwork
  Edition                                                    Fairs                                  Topics
                Date        Deadline     Deadline

 02/2021    12/02/2021     15/01/2021 22/01/2021 R + T, digital:              Innovations from the branch
                                                 22nd – 26th February 2021

 03/2021    12/03/2021 19/02/2021 26/02/2021 Altenpflege, Nuremberg:          Trends of solar protection 2021
                                             13th – 15th April 2021           Elastic flooring
                                                                              Reviews from the branch
 04/2021    16/04/2021 12/03/2021 19/03/2021 Proposte, Como:                  Textile flooring + Hard carpets
                                             April 2021                       Wallpaper market Germany
                                             Ambiente, Frankfurt:             Review R + T digital
                                             17th – 20th April 2021           Preview Heimtextil
                                             Heimtextil, Frankfurt:
                                             4th – 7th May 2021
 05/2021    14/05/2021 22/04/2021 29/04/2021 Domotex, Hannover:               Textile room culture
                                             18th – 20th May 2021             Interior solar protection,
                                                                              Awnings and anti-insect protection
                                                                              Review Ambiente
                                                                              Preview Domotex
 06/2021    18/06/2021 21/05/2021 28/05/2021 Tendence, Frankfurt/M.:          Object flooring
                                             26th – 29th July 2021            Floor-laying materials and accessories
                                                                              Interior and exterior paints
                                                                              Review Domotex part 1 and Heimtextil part 1
                                                                              Preview Tendence
  07-08/    16/07/2021 18/06/2021 25/06/2021 architect@work,                  Profiles & baseboards
   2021                                      Hamburg                          Non-woven wallpaper & co.
                                             08th – 09th September 2021
                                                                              POS strategies
                                                                              Apps for the industry
                                                                              Review Domotex part 2 and Heimtextil part 2
 09/2021    17/09/2021 20/08/2021 27/08/2021 Decosit, Brussels:               Special: anti-infection
                                             September 2021                   Modular flooring
                                             Südbund Wohntage,                Reference objects
                                             Backnang:
                                             Autumn 2021                      Preview Südbund Wohntage and Decosit
                                                                              Review Tendence
 10/2021    15/10/2021     17/09/2021 24/09/2021 Branchentag Holz,            Corc flooring
                                                 Cologne:                     Plisse & Co.
                                                 09th – 10th Nov. 2021
                                                                              Screeds, fillers and primers
                                                                              Preview Branchentag Holz
                                                                              Reviews Südbund Wohntage and Decosit
  11/2021   12/11/2021     15/10/2021 22/10/2021 architect@work, Munich:      Carpets, hard carpets and adapted carpets
                                                 17th – 18th Nov. 2021        Rough fibre & wallpapers
                                                 architect@work,              Parquet, laminate and patio flooring
                                                 Dusseldorf:
                                                 01st – 02nd Dec. 2021        Rigid core flooring

 12/2021    17/12/2021     19/11/2021 26/11/2021 Heimtextil, Frankfurt/M:     What‘s in for 2022
 01/2022                                         11th – 14th Jan. 2022        Flooring for living & property
                                                 imm cologne, Cologne         Paint trends for living area
                                                 18th – 24th Jan. 2022
                                                                              Previews Heimtextil, imm cologne,
                                                 Südbund Wohntage,
                                                 Backnang:                    Südbund Wohntage, Casa and Domotex Review
                                                 27th – 28th Jan. 2022        Branchentag Holz
                                                 Casa, Salzburg:
                                                 Jan. 2022
                                                 Domotex, Hannover:
                                                 Jan. 2022

Regular headings: • Portrait • Interview • Findex • News • Comments • Dates • Products • Properties • Business addresses online
RATE CARD 2021 - Meininger Verlag
4     Advertisement Formats and Prices €
       Discount Table No. 47, effective from 1.10.2020
                                                                        (excluding VAT)

 Sizes in Side Sections                  Formats in Printing Area                       Trimmed Advertisement                          Advertisement Prices
                                                                                        plus 3 mm trimming of all
                                                                                        edges
                                         Width (mm)              Height (mm)            Width (mm)            Height (mm)                            Colour*
 1/1 page                                199                     286                    234                   315                                   € 4,850

 3/4 page                                199                     214                    234                   228                                   € 3,900

 2/3 page upright                        130                     286                    153                   315                                   € 3,900

 2/3 page broadside                      199                     189                    234                   203                                   € 3,900

 1/2 page upright                         97                     286                    118                   315                                   € 3,015

 1/2 page broadside                      199                     141                    234                   158                                   € 3,015

 1/3 page upright                         62                     286                      84                  315**                                 € 2,510**

 1/3 page broadside                      199                       93                   234                   107**                                 € 2,510**

 1/4 page upright                         46                     286                      68                  315**                                 € 2,100**

 1/4 page broadside                      199                       69                   234                    83**                                 € 2,100**

 Double Page Formats
 2/1 page                                433                     286                    468                   315                                   € 9,700

 2 x 1/2 page broadside                  433                     141                    468                   158                                   € 6,030

Bleed-off advertisements: There must be sufficient space (at least 10 mm) between                                   *All rates quoted are for spot colours as per Euro scale
advertising text and image blocks and the trim-off in bleed-off advertisements.                                                             **Trimmed Advertisement 15 %

 Special Formats/Special Placemants (Width x Height)
 Special formats and tip ins                                                                                                                 on request

 2nd/4th cover page. Format: 234 mm x 315 mm, colour                                                                                           € 5,650

 Specific placement (minimum size 1/2 page) and **Trimmed Advertisement (1/3 page, 1/4 page)                                              15 % surcharge

 Cancellation deadline for cover pages: 6 weeks before publication

 Full-issue supplements                          Part-issue supplements                        Tip-on-cards
 incl. distribution costs                        incl. distribution costs                      incl. distribution costs
 up to 25 g              € 2,100                 up to 25 g per thsd € 370                     Tip-on cards on bound inserts or full-page advertisements
 up to 50 g              € 2,600                 up to 50 g per thsd € 450                     Gluing costs (by machine)             € 137 per thsd
 up to 75 g              € 3,050                 over 50 g per thsd       on request           Gluing costs (by hand)                € 218 per thsd
 up to 100 g             € 3,450                 Minimum circulation: 1,000 copies
                                                 Grammage of supplement paper: mind. 90g. Format: maximum 230 mm width x 310 mm height.
 over 100 g              on request              No accordion folds. No discount on supplements and inserts.

 Small ads:                       46 mm Width            62 mm Width                   Discounts                Series discount                Volume discount
 per mm, b/w                          € 2.90                 € 3.80
                                                                                         3 insertions = 3 %                                    1 pagen =          3%
 per mm, coloured                     € 7.40                 € 9.70
                                                                                         6 insertions = 5 %                                    3 pages =          5%
 Classifieds/Recruitment: (column width 46 mm)                                           9 insertions = 10 %                                   6 pages =         10 %
 Situations vacant per mm			                               € 2.30                       12 insertions = 15 %                                   9 pages =         15 %
 Situations wanted per mm			                               € 1.60
                                                                                       			                                                    12 pages =         20 %
 Colour surcharge: 30 %
 Box fee			                                                € 7.00
                                                                                       Scales for discount by frequency and volume cannot be combined.
 Box fee Foreign			                                        € 8.50
                                                                                       Agency commission: 15 %
No discount on classified ads.
RATE CARD 2021 - Meininger Verlag
5      Online advertising | www.eurodecor.de (Prices € excluding VAT)

 Banner in EURODECOR-Newsflash on request.                                                                                   Price for 4 weeks
 Format: 600 x 150 pixel
                                                                                                                             Rectangle:
 Your contact for online advertisement:                                                                                      265 Euro
 Nathalie Brust                                                                                             RECTANGLE
 Phone: +49 (0) 63 21 / 89 08-47                                                                            250 x 125 px     Square:
 brust@meininger.de                                                                                                          365 Euro
 Data supply: Please email data by no later than one                   Technical details: Please supply data as JPG or
 week before first placement to burkhart@meininger.de.                 GIF. The maximum file size for banners is 60 KB.

6      Technical printing Information

Colour 	
        Colours from colour scale ISO 2846-1. Specific approval is           Artwork	
                                                                                     Data to be supplied as a printable (300 dpi) PDF file and
        advertisement required for special colours or shades that can-               a binding galley proof in accordance with to ISO 12647-7.
        not be created by combining colours from the scale used. Details             The settings for the PDF file (ISO coated v2 300 %) can
        on request. The publishers reserve the right to also use the                 be downloaded from the www.pva.de. website. If it is not
        four-colour scale to compose decorative colours for techni-                  possible to create a PDF file, then please supply a 300
        cal reasons. Slight tone devia­tions are due to the tolerance                dpi image file in the TIF and/or uncompressed EPS format
        range of the offset printing process.                                        including all the fonts used. The image data should be
                                                                                     based on the offset print standard. Area coverage should
Special colours (HKS)	by request		                                                  not exceed 300 % in total. The print edition is accompanied
                       Discount on colour surcharges                                 by a digital version. The print advertisements are converted
                                                                                     so that they can be displayed on the digital version. In
                                                                                     isolated cases, this may lead to minor colour deviations; in
Printing process      Sheetfed offset, 70 screen colour sets                         view of this, complaints relating to the digital issue shall not
                                                                                     be accepted.
Paper	
      Envelope: 200 g/m2, wood-free, glossy, coated image print
      Inside:	115 g/m2, wood-free, glossy, coated image print               Data transfer       Printable PDF (300 dpi) via
                                                                                                 Email: burkhart@meininger.de
Advertisement
Design	Changes to the layout or design of existing artwork will             	Any work required to produce the galley proofs or for setting
              be charged to advertisers at cost price. All advertisements      will be invoiced at cost. Please also take note of our condi­
              designed and produced by the publishers remain the pro­          tions of business stated in the order confirmation.
              perty of the publishers and may only be used elsewhere with
              the written consent of the publishers.                         Artwork
                                                                             to be sent do       MEININGER VERLAG GmbH
                                                                                                 Mrs. Nadine Burkhart
                                                                                                 Maximilianstr. 7-17
                                                                                                 67433 Neustadt/Weinstraße
                                                                                                 Germany

                                                                             Supplements
                                                                             to be sent do       westermann Druck | pva
                                                                                                 c/o johnen-druck GmbH & Co. KG
                                                                                                 Abt. Lettershop / TAV
                                                                                                 Bornwiese 5
                                                                                                 54470 Bernkastel-Kues
                                                                                                 Germany
RATE CARD 2021 - Meininger Verlag
7      Editor / Publisher / Editorial-to-advertisting / Content analysis

1 Brief description                                                                                      12 Publication/
EURODECOR is a specialist magazine for all those trading with products for the interior                  	Topics Schedule
decoration industry. This includes floor and wall coverings, paints, sun shades, wall                       Please refer to Editorial Calendar and Schedule 2021
coverings, decorative fabrics, furnishing coverings and accessories. The designated
EURODECOR target group operates in retailing and wholesaling, in the interior decora-                    13	Selling Price
tion industry and crafts and trades.                                                                        Annual subscription (incl. postage + VAT) 104.65 €
The content and design of the editorial section meet the exact information requirements
of the target group, offering brief, compact and clear professional information. They                    14 Editorial-to-advertising analysis (2019) = 10 issues
are presented in an optimum visual and contemporary style and give dealers the extra
information and knowledge that they need for their successful daily work. The editorial                       Magazine format:		 234 mm x 315 mm
programme covers information from and about the trade, news and comments on the                               Total number of pages: 628 pages = 100,00 %
whole industrial sector, market trends and product infos on new collections, together                         Editorial section:     567 pages = 90,29 %
with lots of interviews, portraits and trade fair reports.                                                    Advertisements:         61 pages =   9,71 %
                                                                                                              of which
2 Official organ of                     —                                                                     Classifieds:             0 pages
3 Publisher                             Peter Meininger                                                       Tip-ins, bound-ins:      0 pages
                                                                                                              Inserts (no.):           0 pieces
4 Editorial staff                       Birgit Jünger (Editor in chief)                                       Part inserts (no.)       0 pieces
		                                      Alexander Radziwill
		                                      Nicole Stolpmann
5 Sales Director                        Ralf Clemens
  Sales Director Assistant              Silke Geiger                                                     15 Analysis of editorial section content in 2019 = 567 pages

6 Sales Manager                         Susanne Kleber                                                     Title                               10.0   pages       = 1.8 %
  Advertising Manager                   Nathalie Brust                                                     Intro                                6.6   pages       = 1.2 %
  Advertising Administration            Nadine Burkhart                                                    Content                             17.0   pages       = 3.0 %
                                                                                                           Compact                             35.2   pages       = 6.2 %
                                                                                                           Magazine                            68.6   pages       = 12.1 %
7 Volume/year                           50th year 2021                                                   	Südbund (home textiles
  Frequency                             10 issues/year                                                     buying association)                 20.0   pages       = 3.5 %
                                                                                                           Portrait                            20.0   pages       = 3.5 %
                                                                                                           Fairs                              133.6   pages       = 23.6 %
                                                                                                           Topics                             129.8   pages       = 22.9 %
8 Publishing house                      MEININGER VERLAG GmbH                                              Products/contracts                 109.0   pages       = 19.2 %
                                                                                                           Service                              9.7   pages       = 1.7 %
9 Address                               67433 Neustadt an der Weinstraße                                   Comments                             3.5   pages       = 0.6 %
		                                      Germany                                                            Preview / publication data           4.0   pages       = 0.7 %
10Telephone                             +49 (0) 63 21 / 89 08–0
                                                                                                         		                                      567 pages        = 100.0 %
   Fax                                  +49 (0) 63 21 / 89 08–80
11 Internet                             www.meininger.de
   E-Mail                               kleber@meininger.de
		                                      brust@meininger.de

8       Circulation and distribution analysis / Analysis of Readership Structure

16 Circulation analysis:       Based on average copies                                                              18 Breakdown of geographic distribution:
                               per issue in period                                                                     Economic Region                         Percentage of actually distributed copies
                               (1 July 2019 to 30 June 2020)                                                                                                           %                 Copies
  Press run:                   7,500
                                                                                                                       Federal Republic of Germany                  99.3                     7,358
  Total circulation:           7,410
                                                                                                                       Foreign circulation                            0.7                       52
                                                                                                                       Total circulation                           100.0                     7,410
                                                                                                                       Nielsen-Region 1                             19.6                     1,442
                                                                                                                       Schleswig-Holstein, Hamburg,
                                                                                                                       Bremen, Lower Saxony
                                                                                                                       Nielsen-Region 2                             24.9                   1,833
                                                                                                                       North Rhine Westfalia
                                                                                                                       Nielsen-Region 3a                             15.3                   1.126
                                                                                                                       Hesse, Rhineland-Palatinate, Saarland
17 Lines of business/Sectors of industry/Specializations/Professional groups                                           Nielsen-Region 3b                             13.7                  1.008
                                                                                                                       Baden-Württemberg
                                                                                                                       Nielsen-Region 4                              18.0                  1,324
Recipient groups                                               Designation as per systematic classification            Bavaria
                                                                                                                       Nielsen-Region 5a + 5b                         4.5                    331
		                                                                        %                Readers
                                                                                                                       Berlin West u. Ost
                                                                                                                       Nielsen-Region 6                               2.5                    184
– Wholesale companies incl. Places of Business            8.7                                  645                     Mecklenburg-Western Pomerania,
  for floor coverings, paints, home textiles, sun shades,                                                              Brandenburg, Saxony-Anhalt
  wallpapers
                                                                                                                       Nielsen-Region 7                               1.5                     110
– Retailers/Contract sector/Interior decorators              80.2                            5,943                     Thuringia, Saxony
  specialist retail outlets and markets for floor coverings,                                                           DOMESTIC                                    100.0                   7,358
  paints, home textiles, sun shades, wallpapers
– Specialist departments                                       4.3                             326
  for floor coverings, paints, home textiles, sun shades,
  wallpapers in DIY markets, furniture- and departement stores
– Industry/manufacturers 5.8                                                                   430
   incl. field service
– Others                                                                 1.0                   66
   Supplier, technical colleges, associations
Number of copies actually distributed                                100.0                   7,410
Standard Terms of Acceptance for Advertisements and Inserts

1. For the purpose of the General Terms and Conditions           Before digital transmission of artwork, the customer must        advance payment has been agreed in writing in individual         20. Price changes for Advertisement Orders already pla-
of Business set forth below, an „Advertisement Order”            ensure that the transmitted data is free from computer           cases. Possible discounts for early payment will be gran-        ced are effective for entrepreneurs if they are announced
is the contract made between the publishing house and            viruses. If the publishing house discovers a computer            ted as per the price list.                                       by the publishing house at least one month before
the customer relating to the publication of one or more          virus in a file that has been transmitted, it will delete the    Any discount credits and subsequent discount debits              publication of the advertisement or other advertising
advertisements or other advertising media (hereinafter           file without the customer being able to base any claims          will not be made until the end of the advertising year           medium. The customer holds a right of rescission if prices
together called “Advertisements”) by advertisers or other        on such action. The publishing house reserves the right          in all cases.                                                    are increased. The right of rescission must be exercised
promoters (hereinafter together called “Advertisers”) in         to make damages claims against the customer if it has                                                                             in writing within 14 days of receipt of notification of the
                                                                                                                                  14. In the event of payment default or deferral, customary
a magazine or newspaper with the aim of dissemination.           suffered a loss as a result of such computer viruses trans-
                                                                                                                                  bank interest rates and the costs of collection will be          price increase.
                                                                 mitted by the customer.
2. A “Closing” is a contract for the publication of several                                                                       charged. In the event of payment default, the publishing
                                                                 The customer shall pay the costs incurred by the publi-                                                                           21. If a joint discount is claimed for affiliated enterprises,
advertisements, with due consideration of the discounts                                                                           house can postpone continued performance of the ongo-
                                                                 shing house for any artwork amendments requested by                                                                               written evidence of the group status of the Advertiser will
that are to be granted to the Advertiser in accordance                                                                            ing order until payment has been made and can require
                                                                 the customer or for which said customer is responsible.                                                                           be required. Affiliated enterprises for the purpose of this
with the price list. Each publication is performed upon                                                                           advance payment of the remaining adver­tisements.
                                                                 The features and quality of the advertisements or other                                                                           provision are enterprises between which there is a capital
call by the customer. No discounts will be granted to ent-                                                                        If there is justified reason to doubt the customer’s sol-
                                                                 advertising media are agreed to be those customary for                                                                            participation of at least 50 per cent.
erprises of which the business purposes include placing                                                                           vency, the publishing house has the right, even during
                                                                 the respective item pursuant to the data given in the price                                                                       For incorporated companies, group status is to be shown
Advertisement Orders for several Advertisers to obtain                                                                            the term of a Closing, to make the publication of further
                                                                 list and in the confirmation of order, this being as far as                                                                       by confirmation by an auditor or submission of the latest
a joint discount. If a right to call each advertisement is                                                                        advertisements dependent on advance payment of the
                                                                 possible in view of the artwork provided. This only applies                                                                       business report; for business partnerships, such status is
granted in a Closing, the Order must be completed within                                                                          sum by the advertising deadline and on settlement of
                                                                 insofar as the customer meets the publishing house’s
one year of publication of the first advertisement, insofar                                                                       outstanding invoiced amounts, irrespective of the pay-           to be shown by submission of an excerpt from the Trade
                                                                 specifications for preparation and supply of artwork.
as the first advertisement is called and published within                                                                         ment date originally agreed.                                     Register. Such evidence must be furnished by no later
one year of the contract being made.                             9. Artwork will only be returned to the customer by special                                                                       than the end of the advertising year. Evidence submitted
                                                                 request. The publishing house’s obligation to keep the           15. The publishing house will supply an advertisement
                                                                                                                                                                                                   at a later date cannot be recognised in retrospect. Group
3. If an Order pursuant to Nos. 1 and 2 is not performed                                                                          proof on request. Depending on the type and scope of the
                                                                 artwork ends three months after initial publication of the                                                                        discounts are always subject to the express written con-
due to circumstances for which the publishing house is                                                                            Advertisement Order, advertisement extracts, tear sheets
                                                                 advertisement.                                                                                                                    firmation of the publishing house.
not responsible, the customer must reimburse to the pub-                                                                          or complete sample copies will be supplied. If a proof is
lishing house the difference between the discount gran-          10. If publication of the advertisement does not comply                                                                           Group discounts are only granted for the duration of mem-
                                                                                                                                  no longer available, it will be replaced by legally binding
ted and the one corresponding with the actual purchase           with the contractually agreed features and quality or per-                                                                        bership of the group. Termination of group membership
                                                                                                                                  confirmation by the publishing house that the advertise-
made, this being without prejudice to any other legal            formance, the customer shall have a claim to a reduction         ment was published and disseminated.                             must be reported immediately; group discounting ends
obligations. If nothing has been agreed to the contrary,         in payment or to a non-defective substitute advertisement                                                                         with termination of group membership.
the customer has a retrospective claim to the discount           or to substitute publication of the other advertising            16. Pursuant to Sentence 2, a reduction in the print run
                                                                                                                                  in the event of a Closing covering several advertisements        22. The customer warrants that he possesses all the
corresponding to his actual purchase of advertisements           medium but only to the extent to which the purpose
                                                                                                                                  can justify a claim for price reduction if the overall           necessary rights for placement of the advertisement. The
within one year.                                                 of the advertisement or the other advertising medium
                                                                                                                                  average of the advertising year, beginning with the first        customer is solely responsible for the content and for the
                                                                 was adversely affected. The publishing house has the
4. For calculation of purchased quantities, text millimetre                                                                       advertisement, falls short of the guaranteed print run. A        legal acceptability of both the written and pictorial mate-
                                                                 right to refuse a substitute advertisement or substitute
lines will be converted into advertisement milli­metres in                                                                        reduction in the print run only constitutes a defect justify-    rial provided for advertising and the supplied advertising
                                                                 publication if
accordance with the price.                                                                                                        ing a price reduction if and to the extent that                  media. Within the scope of the Advertisement Order,
                                                                 - this involves an amount of work which, in view of the
5. Orders for advertisements and external supplements               content of the contractual obligation and the princip­        - it amounts to at least 20 % for a guaranteed print run of      said customer will hold the publishing house harmless
which are only to be published or included in certain issues        les of good faith, is grossly out of proportion with the      up to 50,000 copies,                                             in respect of all claims of third parties which may arise
or certain editions or at certain locations in the publication      customer’s interest in performance or                         - it amounts to at least 15 % for a guaranteed print run of      for reason of a breach of legal regulations, in particular a
must be received by the publishing house in due time for         - this would only be possible for the publishing house at a     over 50,000 copies.                                              breach of competitive and copyright law. In addition, the
the customer to be notified before the advertising                  disproportionately high cost.                                 A reduction in the print run for the reasons given in            publishing house will be held harmless in respect of the
deadline if the order cannot be performed in this way.           If the publishing house fails to place the substitute            Number 23 will not taken into account. The guaranteed            costs of necessary legal defence. The customer has an
Classified advertisements will be printed under the appro-       advertisement or publish the other advertising medium            print run is the average print run specified in the price list   obligation to support the publishing house in good faith
priate heading without any express agreement to this             within the reasonable period that it has been allowed            or in some other way or, if no print run has been specified,
                                                                                                                                                                                                   with its legal defence against third parties, by providing
effect being ­required.                                          or if the substitute advertisement or publication is again       the average print run sold in the previous calendar year
                                                                                                                                                                                                   information and documents.
Confirmations of placement are issued subject to reser-          defective, the customer has a right to a reduction in            (for specialist magazines, the average print run actually
                                                                                                                                                                                                   The customer undertakes to pay the costs of publication
vation and placements can be changed for technical               payment or rescission of the order. The order cannot be          circulated, if applicable).
                                                                                                                                                                                                   of any necessary counterstatement at the adver­tising rate
reasons. The publishing house cannot be held liable in           rescinded in the event of minor defects in the advertise-        Any additional claims for price reductions relating to
                                                                                                                                                                                                   applicable at the time.
such cases.                                                      ment or publication of the other advertising medium. Any         Closings are ruled out if the publishing house notified the
                                                                                                                                  customer of the drop in the print run in due time for said       The customer assigns to the publishing house all the
                                                                 notices relating to non-apparent defects must be sub-
6. Text-section advertisements are advertisements which                                                                           customer to be able to rescind the contract before the           utilisation, property protection and other rights under
                                                                 mitted within one year of the beginning of the statutory
are adjoined on at least three sides by text and not other                                                                        advertisement was published.                                     copyright law required for use of advertising in print and
                                                                 limitation period.
advertisements.                                                                                                                                                                                    online media of all kinds, including the internet, such
                                                                 Damages claims resulting from a positive breach of obli-         17. For box number advertisements, the publishing house
If advertisements are of a design that is not identifiable                                                                                                                                         rights being in particular the right of reproduction, dis-
                                                                 gation, culpa in contrahendo or an unlawful act are ruled        will apply the due care expected of a business professio-
as advertising, they will be clearly marked with the word                                                                                                                                          semination, assignment, broad-casting, making publicly
                                                                 out, including in the event of placement of an order by          nal to keeping and forwarding offers on time. Registered
“advertisement” by the ­publi­shing house.                                                                                                                                                         available, removal from a database and call. Said assi-
                                                                 telephone; damages claims resulting from impossibility           and express letters sent in reply to box number advertise-
7. The publishing house reserves the right to reject adver-      of performance and default are limited to compensation                                                                            gnment is made to the extent necessary for performance
                                                                                                                                  ments will only be forwarded by standard post. Incoming
tisements - including separate calls as part of a Closing        for the foreseeable loss and the amount is restricted to                                                                          of the order in terms of both time and content. The above
                                                                                                                                  post for box number advertisements will be kept for four
– and orders for supplements if the following applies:           the remuneration payable for the relevant advertisement                                                                           rights are assigned without any geographical restriction
                                                                                                                                  weeks. Any letters not collected during this time will be
- their content breaches the law or public-authority regu-       or supplement. This does not apply to intent and gross                                                                            in all cases.
                                                                                                                                  destroyed. The publishing house will return valuable
lations or                                                       negligence on the part of the publishing house, its legal
                                                                                                                                  documents but has no obligation to do so.                        23. In the event of operational disruptions or in cases of
- the Deutscher Werberat (German Advertising Standards          representatives and its vicarious agents. Liability of the
                                                                                                                                  In an individual agreement, the publishing house can             force majeure, illegal labour disputes, unlawful seizure,
   Council) has objected to their content in complaint           publishing house for losses due to the lack of warranted
                                                                                                                                  be granted the right, as the customer’s representa­tive,         traffic disruptions, a general shortage of raw materials or
   proceedings or                                                features is not prejudiced. In addition, in commercial
                                                                                                                                  to open the incoming offers instead and in the declared          energy and similar – both in the publishing house’s ope-
- the publishing house cannot reasonably be expected to         transactions, the publishing house will not be liable for
                                                                                                                                  interest of the customer. No letters in excess of the accep-
   publish them in view of their content, design, origin or      gross negligence of vicarious agents either; in other                                                                             rations and in external operations which the publishing
                                                                                                                                  table DIN A4 format or products or book and catalogue
   technical form or                                             cases, liability to merchants for gross negligence is                                                                             house uses to meet its obligations -, the publishing house
                                                                                                                                  consignments or packages will be forwarded or accepted.
- they are advertisements containing advertising of or          limited in its scope to the foreseeable loss, this being                                                                          has a claim to full payment of the published advertise-
                                                                                                                                  However, acceptance and forwarding can be agreed in
   for third parties.                                            up to the amount of the relevant advertisement payment.                                                                           ments, provided that the published product was supplied
                                                                                                                                  exceptional cases if the customer pays the charges/costs
Orders for other advertising media will only become              The publishing house is liable in accordance with legal                                                                           by the publishing house with 80 % of the print run sold
                                                                                                                                  thus incurred.
binding for the publishing house upon submission and             regulations for claims under the Product Liability Act                                                                            on average in the last four quarters or warranted in some
approval of the sample.                                          and for injury to life, body or health. Notices of defects       18. The law of the Federal Republic of Germany applies to        other way. If smaller quantities were supplied by the
Advertisements containing advertising of or for third par-       – except for non-apparent defects – must be submitted            the Advertisement Order.                                         publishing house, the invoice amount will be reduced in
ties (co-operative advertising) are subject in each single       within four weeks of receipt of the invoice and proof.           The place of performance is the seat of business of the          the same ratio as that of the guaranteed sold or warranted
case to prior written acceptance by the publishing house.        All claims made against the publishing house based on            publishing house.                                                print run to the print run actually supplied.
Such acceptance entitles the publishing house to make            breaches of contractual obligations are subject to a time        In business transactions with merchants, legal bodies
an extra charge for co-operative advertising.                    limitation of one year as of the statutory start of the peri-    and special assets under public law, the legal venue for         24. In compliance with Section 33 of the
Supplements of which the format or design gives the              od of limitation, unless they are due to action with intent.     filing legal action is the seat of business of the publishing    Bundesdatenschutzgesetz (BDSG; Federal Data
reader the impression of being part of the newspaper or                                                                           house. If publishing house claims are not asserted in            Protection Act), we advise that the necessary customer
                                                                 11. Test proofs will only be supplied upon express request.
magazine or which contain external advertisements can                                                                             dunning proceedings, the legal venue for non-merchants           and delivery data is stored with the help of electronic data
                                                                 The customer is responsible for the correctness of the
be rejected by the publishing house for such ­reasons.                                                                            shall be determined by their place of residence.                 processing for the purposes of the business relationship.
                                                                 returned test proofs. The publishing house will make all
The customer will be notified immediately of the rejection                                                                        If the residence or customary whereabouts of the custo-
                                                                 the corrections of which it is notified by the advertising
of an advertisement or other advertising medium.                                                                                  mer, including non-merchants, is not known when the
                                                                 deadline or within the period allowed when the test
                                                                                                                                  legal action is filed or if the customer has moved his resi-
8. Solely the customer is responsible for on-time supply         proofs were sent.
                                                                                                                                  dence or customary whereabouts outside the jurisdiction
and flawless quality of suitable artwork or other adver-
                                                                 12. If no special size rulings apply, invoice calculation will   of the law since the contract was made, the publishing
tising media. If artwork for advertisements is supplied
                                                                 be based on the actual printing height as customary for          house’s seat of business is agreed to be the legal venue.
in a digital form, the customer must ensure that it is as
                                                                 the type of advertisement.
required, in particular that it complies with the publishing                                                                      19. Advertising agents and agencies have an obligation
house’s format or technical specifications and is provided       13. The invoice must be paid within the period stated in         to comply with the publishing house’s price list in their
in due time before the start of publication.                     the price list, unless a different payment period or an          offers, contracts and invoices for Advertisers.
                                                                                                                                                                                                                                                  As of 09/2011
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