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Robb Report Media Kit | 2019
2019 Media Kit
1
Robb Report Media Kit | 2019 Robb Report Media Kit | 2019
Content
04 About Us
24 Print
28 Digital
39 Events & Experiences
41 International Editions
42 Contact Us
2 3 Content
Robb Report Media Kit | 2019 Robb Report Media Kit | 2019
Mission
Statement
Robb Report Defines Connoisseurship
For more than 40 years, Robb Report has
served as the authoritative voice in the global
luxury market. It is widely regarded as the
single most influential journal of living life to
the fullest.
Brand Footprint
Robb Report recognises that our affluent
audience uses multiple channels to
communicate. Today, Robb Report’s content,
influence and reach can be found across
many platforms: print, digital, tablet and
events. As the world’s leading voice in
luxury, Robb Report’s global reach extends
to 19 international editions (in 12 languages),
including China, India, the Middle East, Korea
and Germany. Robb Report Australia & New
Zealand, in addition to publishing its local
edition, was in 2017 appointed as publisher of
Robb Report United Kingdom.
4 About us 5 About us
Robb Report Media Kit | 2019 Robb Report Media Kit | 2019
Robb Report
Editorial
Embracing every aspect
of fine living
Unmatched Editorial Environment
Each month, Robb Report’s evocative
writing and rich photography capture
the elegance and sophistication of a life
well lived. Robb Report covers all aspects
of luxury living, including automotive,
jewellery, watches, yachting, aviation,
real estate, style, culture, art, collectibles,
travel and gastronomy.
Editorial Team
To coincide with the title’s 40th
anniversary, in 2016 Robb Report
launched an edition dedicated to luxury
lifestyle in Australia. As of March 2018
Robb Report has expanded into the New
Zealand territory. Robb Report Australia
& New Zealand is edited by Michael Stahl,
journalist and features editor with more
than 30 years’ experience in automotive,
travel, design, technology and lifestyle.
6 About us 7 About us
Robb Report Media Kit | 2019 Robb Report Media Kit | 2019
Editorial Team
Michael Stahl
Editor in Chief
Formerly Features Editor of Qantas
Magazine, Stahl has more than 35 years’
experience in magazine journalism in
Australia and abroad. He has held long-
running stints as a freelance contributor
for such titles as Wheels, The Australian
Financial Review, The Bulletin, Qantas
Magazine and Men’s Style. He was
named Journalist of the Year in 2011 by
Publishers Australia.
Freya Purnell
Managing Editor & Publisher
Freya Purnell has 19 years’ experience
as a journalist, editor and publisher.
Beginning her career as a business and
finance journalist, she soon broadened
her horizons to encompass technology,
architecture and design, travel and the
arts, working across both print and
digital environments. Amid all the travel
and toys, Freya keeps the Robb Report
team on track and on time.
8 About us 9 About us
Robb Report Media Kit | 2019 Robb Report Media Kit | 2019
Georgina Safe
Style
Safe is a fashion writer with more than 20 years’
experience covering the Australian fashion industry and
joining the fashion pack at the international collections in
Milan, Paris, New York and London. She has been fashion
editor for major Australian publications such as The
Sydney Morning Herald and The Australian newspapers.
Christopher Morrison
Wine
Morrison has two decades of experience working as
a sommelier in Australia and the UK for international
restaurateurs such as Sir Terence Conran and Guillaume
Brahimi and in 2006 was named Good Food Guide
Sommelier of the Year. Morrison is also an international
wine judge and is an ambassador for Pernod Ricard
Australia, G.H Mumm and Perrier Jouet.
Christian Barker
Watches
Was the co-founder, CEO and Editor in Chief of
international men’s elegance magazine The Rake, and a
founding editor of Southeast Asian lifestyle magazine
August Man. He is currently an editorial, social and content
consultant for some of Asia’s leading stylish publications
Joanna Savill
Dining
Editing the prestigious Good Food Guide (for a record
eight years), travelling to some of the most intriguing
destination restaurants around the world, working with
pioneering chefs, Savill has written about it all for some of
Australia’s best-known publications. She’s delighted have
Robb Report Australia & New Zealand on that list.
Bennett Ring
Technology
Bennett Ring tore apart his first PC way back in 1987 and
has been fascinated ever since by anything electrically
powered. He’s an award-winning technology writer of
more than 20 years’ experience, writing for Robb Report
Australia & New Zealand on everything from space
exploration to smart refrigerators.
Steve Colquhoun
Spirits
Steve Colquhoun was previously national editor of luxury
lifestyle digital publication, Executive Style, and formerly
a motoring journalist and editor with Drive. He has now
turned his attention to writing about the exploding spirits
scene.
10 About us 11 About us
Robb Report Media Kit | 2019 Robb Report Media Kit | 2019
The Ultimate
Luxury Consumers
The Most Coveted Audience
Robb Report engages connoisseurs with content and
first-class advertising that speak to their passions.
Synonymous around the world with affluence, luxury
and the best of the best, Robb Report attracts a
discerning audience that shares the same appreciation
and desire for quality, artisanship, heritage, fine design
and exclusivity—core elements that define luxury. A
unique combination of high standards coupled with
influence and spending power makes the Robb Report
audience the ideal target for the world’s top luxury
brands.
Total Brand Footprint
Median Age 42
Male/Female Ratio 77/23
Percentage Married or
Partnered 86%
Average Household
Income $363,247
Average Household Net $2.4M
Worth
CAB audited circulation 12,022
Against all publications measured by Ipsos, Robb
Report readers rank at the top:
1
for Highest Net Worth
# for Highest Personal Income
Source: 2017 Ipsos Affluent Survey*
*Brand footprint figures supplied by Robb Report US.
12 These take into account Robb Report US print and digital properties. About us 13 About us
Robb Report Media Kit | 2019 Robb Report Media Kit | 2019
01
THE APPRECIATION OF EXCELLENCE
P R ES E N TS
AU S T R A L I A & N E W Z E A L A N D
& NEW ZEALAND
Innovators
&
Achievers
VOLUME 2 NUMBER 2
THE APPRECIATION OF EXCELLENCE | INNOVATORS & ACHIEVERS
Robb Report: DARE JENNINGS’
RIDE TO THE TOP
EIGHT AMAZING
AUSTRALIANS
PASSION
PURPOSE
and
MEANINGFUL
PURSUITS
The expert in luxury for 40
I N T RAV E L ,
www.robbreport.com.au | www.robbreport.co.nz
I N V E S T M E N T S,
BUSINESS JET AND MORE
BUYING GUIDE Pl u s
HONDA’S HI-TECH NSX FA L L FA S H I O N,
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Print Magazines Supplements
Print - Brand extensions
02 09
The manual of modern luxury
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UK Plus: Lewis Hamilton on Mercedes-AMG’s Project One | Timely Timepieces | Monaco’s Sybaritic Appeal
International International Editions
The
Authoritative 03
Voice In Luxury.
World-Class
Media Solutions. Robbreport.com.au
inspires today’s luxury consumer.
Digital
01 Print
02 International
03 Digital 04
04 Experiences
05 Social Media Signature and custom events.
06 Email Marketing
Experiences
05
An influential audience.
Social Media
06
Exceptional engagement and lead
generation.
Email marketing
14 About us 15 About Us
Robb Report Media Kit | 2019 Robb Report Media Kit | 2019
2019 Editorial
Calendar
Autumn (February/March/April):
International Design; Entrepreneurs and
Innovators; Watch Annual supplement
For some, the best is never good enough: it can
always be faster, more refined, more beautiful,
made bigger, made better. Thanks to their
ingenuity, restlessness and resilience, humanity
moves forward and lives across the spectrum
of society are made richer. We salute these
entrepreneurs and innovators, and go behind
the scenes to meet the designers and profile the
products and experiences that define luxury living.
New for 2019: a lavish, 80-page stand-alone watch
annual, with interviews and features on the top
talents and trends in the watch industry.
Booking Deadline / 17 January, 2019
Materials Deadline / 23 January, 2019
On Sale / 14 February, 2019
Winter (May/June/July):
Car of the Year; Winter Escapes
Entering its third year, our Robb Report Car of the
Year nominates the best cars of 2018-’19 across
a range of upper-luxury categories, including
supercars, limousines and SUVs – and in an
unforgettable experience, assembles a panel of
CEOs and owners on a multi-day luxury event to
test and select the Robb Report Australia & New
Zealand Car of the Year. And from Australia to
New Zealand to Europe, the US and Japan, we tour
the best on-piste and apres skiing the world has
to offer – while certainly not ignoring the warmer
alternatives.
Booking Deadline / 18 April, 2019
Material Deadline / 25 April, 2019
On Sale / 16 May, 2019
16 Print 17 Print
Robb Report Media Kit | 2019 Robb Report Media Kit | 2019
2019 Editorial
Calendar
Spring (August/September/October):
Best of the Best, Health & Wellness,
Boating
For more than three decades, Robb Report has
recognised the most outstanding new products
and services available worldwide in its annual
Best of the Best issue. This signature celebration
profiles the best in every category: the best cars
in their class, the most extraordinary jewels, the
finest watches, the most distinguished hotels and
so much more. No less important is to be one’s
best: Technology continues to revolutionise fitness
and wellbeing and we keep you on top of the latest
developments in the luxury health industry. For
many, there’s no better way to relax and be with
nature than on the water, and this issue also rounds
up the latest Australian and international luxury
boat launches, both power and sail.
Booking Deadline / 18 July, 2019
Material Deadline / 25 July, 2019
On Sale / 15 August, 2019
Summer (November/December/January):
Culinary Masters; Travel and Holidays;
Christmas Gift Guide
Following the success of the first two annual Robb
Report Australia & New Zealand Culinary Masters,
our 2019 issue and events will again identify and
celebrate the next generation of chef talent on both
sides of the Tasman, as nominated by some of the
biggest names in fine dining. Fittingly, perhaps, in
a feast of travel features, Robb Report reveals the
world’s best luxury destinations for the holiday
season and the new year. Naturally, your manual
of modern luxury is also the first place to turn for
a carefully curated selection of gift ideas for the
season of celebration.
Booking Deadline / 17 October, 2019
Materials Deadline / 24 October, 2019
On Sale / 14 November, 2019
18 Print 19 PrintRobb Report Media Kit | 2019 Robb Report Media Kit | 2019
Editorial Content
In every issue Featured content
The Source File Classic Cars
Each issue, we profile a creative Events and experiences related to
individual and get inside their new or vintage luxury cars.
personal style, teasing out the
stories that prompted their passion
for collecting particular brands and
keepsakes.
Wings & Water
Products, services and events
associated with yachting or private
aviation.
The Art
Robb Report Australia & New
Zealand dives deep into the minds
and hands of the artisans who are
Journeys
preserving precious skills - and An in-depth look at exclusive and
pioneering new ones. exceptional destinations from
around the globe.
Enrich Leisure
A fast-paced survey of the latest Products, events and experiences
developments in the worlds of related to fine dining, wine, spirits.
cars, aviation, home entertainment,
boating, fashion, watches, jewellery,
art, dining, travel and more.
Style
The best in fashion and jewellery.
Passport
Your travel partner, to stay in
touch with the latest openings and Time
refurbishments in luxury travel The finest watches and latest
destinations around Australia, New developments in horology.
Zealand and the rest of the world.
Home Entertainment
Drive Home theatre and other leading-
Each issue, Robb Report Australia edge entertainment technologies.
& New Zealand tests the latest in
exclusive motors - whether high-
performance supercars, opulent
limousines or super SUVs.
Sports & Outdoors
Exclusive adventures in the realms
of skiing, surfing, golfing, mountain
biking and beyond.
Everybody’s Talking About
A deep-dive into the new
technologies, materials and social
movements that are re-shaping our
Health & Wellbeing
lives. Latest developments in nutrition,
exercise and medicine to maintain a
healthy balance.
Social Pages
It can’t be all work and no play ...
The Robb Reader
Insights from our influential readers;
social, business and sporting leaders.
20 Print 21 PrintRobb Report Media Kit | 2019 Robb Report Media Kit | 2019
P R ES E N TS
MUSE Annual Edition Chinese Annual
- September Edition - Golden Week
MUSE speaks to prominent women of every age, both on the printed Robb Report Australia & New Zealand recognises the importance
page, as well as via the complete range of digital platforms, where of Chinese consumers to luxury industry spend across the region.
multimedia enhancements bring personalities, destinations, products, Published to coincide with Golden Week festivities in the third
PA SSION and ideas vividly to life. quarter, Robb Report Australia & New Zealand’s special bilingual
and
PURPOSE edition celebrates the best in property, travel, leisure and luxury
MEANINGFUL
PURSUITS
A comprehensive guide to the best in class for travel, style, accessories.
I N T RAV E L ,
I N V E S T M E N T S, automotive and wellbeing, curated for the Robb Report woman.
A N D M O RE
Pl us
FA L L FA S H I O N,
D RI V I N G D RE A M C A R S,
AND A WELLNESS
R E VO L U T I O N
FA L L 2 0 1 8 | $ 1 5 . 0 0
A SPECIAL EDITION OF
RO B B R E P O RT
Muse_02_Cover_FIN.indd 1 8/28/18 11:26 AM
22 Print 23 PrintRobb Report Media Kit | 2019 Robb Report Media Kit | 2019
Print Rate Card
2 01 9 A DV E R TI S I N G R ATE S / E X G S T
INSERTIONS C A S UA L 3X 6X 9X
Full Page AU $10,000.00 AU $9,750.00 AU $9,510.00 AU $9,250.00
Double Page Spread (DPS) AU $15,000.00 AU $14,640.00 AU $14,265.00 AU $13,890.00
Of Note AU $2,500.00 AU $2,440.00 AU $2,377.00 AU $2,315.00
PR E M I U M P OS ITI O N I N G / E X G S T
P O S ITI O N
Inside Front Cover Spread AU $20,000.00
Outside Back Cover AU $22,500.00
Inside Back Cover AU $12,000.00
Guaranteed Position +10%
We create bespoke cover wrapped editions for
AU $10,475
luxury clients. These can be distributed at key
NZD $11,382.00 /
events, partnership opportunities and direct to
500 copies
our database.
Clients must confirm their cover positions 60 days prior to space close deadline.
24 Print 25 PrintRobb Report Media Kit | 2019 Robb Report Media Kit | 2019
Print Advertising Specifications
D I S PL AY A DV E R TI S I N G S IZ E R EQ U I R E M E NT S | TR I M S IZ E : 2 1 6 M M X 2 97M M | B LE E D : 5 M M
S PAC E U N IT TRIM T Y P E SA F E A R E A
Double Page Spread* 432mm x 297mm 412mm x 277mm
Full Page 216mm x 297mm 188mm x 277mm
1/2 Page Horizontal 216mm x 135mm 201mm x 133.5mm
1/3 Page Vertical 70mm x 297mm 55mm x 282mm
Bespoke Cover Wrap 498mm x 297mm
*2-page spreads allow 15mm inside for binding
D I S PL AY A DV E R TI S I N G D I AG R A M S
Double Page Spread Full Page 1/2 Page Horizontal 1/3 Page Vertical
Bespoke Cover Wrap
For full specifications please visit robbreportmedia.com.au
26 Print 27 PrintRobb Report Media Kit | 2019 Robb Report Media Kit | 2019
Robb Report Digital
Planting a flag in the world
of digital luxury
Robbreport.com.au inspires today’s luxury
consumer with engaging content. Our dedicated
team of digital editors, writers and designers
provide daily reviews and opinions on the latest
happenings in all things luxury. This is provided
through Robbreport.com.au, Robb Report AU
apps and our weekly newsletter.
Robbreport.com.au provides detailed
insight into the highest standards of quality,
connoisseurship and craft from the world’s most
prestigious brands.
Robbreport.com.au and Robbreport.co.nz
offers advertising partners an authentic and
authoritative editorial environment to reach their
target audience.
28 Digital 29 DigitalRobb Report Media Kit | 2019 Robb Report Media Kit | 2019
High-Impact Units 2019
Digital display/A digital
campaign expands your reach
among our audience
Interactive products that increase engage-
ment
Robb Report Australia & New Zealand continues to
innovate and refine the types of digital advertising
products available to partners. In addition to
standard units, advertisers now have the ability to
use Rich Media to increase engagement with their
brand.
Increase interactivity through:
• Home Page Takeover
• Category Takeovers
EDM Banner Advertising
• Augmented Reality
• Sponsored Content
• Social Media
• Standard Displays
Directly access our opt-in audience
Directly access Robb Report Australia & New Zealand’s
opt-in newsletter subscribers through weekly EDM banner
advertising. Through this simplified approach to direct
marketing, our qualified audience will see your brand the
moment they open their email.
Newsletters
Robb Report Australia & New Zealand has a weekly
newsletter that takes a deeper dive into the passions of
our readers.
30 Digital 31 DigitalRobb Report Media Kit | 2019 Robb Report Media Kit | 2019
Scan below
Augmented Reality
The Robb Report Experience app brings the magazine
print pages to life through augmented reality. The app
seamlessly integrates our magazine, website, and app
functions with the latest in digital technology, creating the
ultimate luxury experience for readers.
Robb Report Australia Experience app brings
Scan below brands to life via:
• Video
• 3D
• 360 degree
ENDLESS
ENDLESS HORIZONS
HORIZONS
SOPHISTICATED
SOPHISTICATED RESIDENC
RESIDENCES
ES
Step 01
Download Robb Report - The Experience from the Apple
App Store or Google Play.
Step 02
Open the app and scan over the ads on the left page.
Step 03
1
1 219
219 365
365 11 Look, hear, play around and click through to our sponsor
sites to find out more.
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HINTERLAND VIEWS
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32 Digital 33 DigitalRobb Report Media Kit | 2019 Robb Report Media Kit | 2019
Sponsored Content
Convey your brand’s incredible
story with custom content
Native content integrations offer the
perfect way to convey your brand’s
messaging within Robb Report Australia
& New Zealand’s trusted environment.
Combine targeted brand content with
focused calls to action that drive traffic and
lead generation.
• Robb Report Australia & New Zealand’s
sponsored content is a unique
combination of lifestyle editorial,
advertorial and advertising with a strong
call to action
• Not simply a landing page, the custom
content spotlight will be a multi-page
hub that can include coverage of your
brand with image galleries, videos and
much more
• Social Media share and promotion
Social Media
Experience
Connect with an active audience
Robb Report Australia & New Zealand’s
editors post stories each day on social
media. These stories include slideshows
and videos. Posts on certain platforms are
available to Robb Report clients who are
looking to further enhance their overall
campaign with Robb Report Australia &
New Zealand.
Extend the conversation to a responsive
audience through highly engaging visual
posts on Robb Report Australia & New
Zealand’s dedicated Facebook and Twitter
pages.
Follow Us
Facebook.com/RobbReportAu
Twitter.com/RobbReportAu
Instagram.com/RobbReportAu
Youtube.com/RobbReport
Linkedin.com/RobbReportAustralia&NZ
34 Digital 35 DigitalRobb Report Media Kit | 2019 Robb Report Media Kit | 2019
Digital Pricing
S TA N DA R D S PAC E S 1 MONTH 6 M O N T H ( 2 5 %) 1 2 M O N T H (4 0 %)
Price for whole site per month:
Leaderboard under Menu AU $2,500.00 AU $1,875 AU $1,500.00
First RHS AU $2,000.00 AU $1,500.00 AU $1,200.00
Second RHS AU $1,700.00 AU $1,275.00 AU $1,020.00
H O M E PAG E TA K E OV E R 1 MONTH 6 M O N T H ( 2 5 %) 1 2 M O N T H (4 0 %)
Inclusions in wrap: Price per month:
Leaderboard Below Menu AU $7,500.00 AU $5,625.00 AU $4,500.00
First RHS
Overlay
Expanding to 300x600 (desktop)
or overlay on tablet/smart phone to 300x250
Featured Article space
100% of views. Maximum 2 weeks,
(sold in 7 consecutive days increments)
C AT EG O RY TA K E OV E R 1 MONTH 6 M O N T H ( 2 5 %) 1 2 M O N T H (4 0 %)
Inclusions in wrap: Price per month:
Below Menu AU $5,000.00 AU $3,750.00 AU $3,000.00
Overlay
First RHS (Section only)
Expanding to 300x600 (desktop)
or overlay on tablet/smart phone to 300x250
Featured Article space
B O N U S S PAC E S 1 U N IT
Exclusive EDM Banner AU $5,000.00
Sponsored Content AU $2,500.00
36 Digital 37 DigitalRobb Report Media Kit | 2019 Robb Report Media Kit | 2019
Events & Experiences
Evenings of Connoisseurship
Robb Report Australia & New Zealand offers custom, all-
encompassing luxury experiences tailored specifically to
an advertising partner’s objectives. Events can range from
small, intimate gatherings with VIP readers to larger one-
of-a-kind luxury events.
Robb Report Australia & New Zealand’s strong
relationships and strategic alliances can also offer
opportunities for event integration and alignment with
other, like-minded luxury brands for added exposure,
reach and potential brand partnerships.
Car of the Year
Each year, Car of the Year offers the unforgettable
opportunity to test-drive the newest sports and
luxury models. The multi-day event is complete with
extraordinary dinners fueled by the finest wines and an
unmatched level of access to Robb Report’s VIP readers.
Find out how Robb Report Australia & New Zelaand can
integrate your brand into this ultra-exclusive event in an
unparalleled luxury environment.
Culinary Masters Competition
Get to the point
Each year, celebrated chefs select an up-and-coming
talents within their State for the honour of being named
one of Robb Report Australia & New Zealand’s Culinary
Masters. In the weeks following the Culinary Masters
edition nominees design and present a dinning experience
exclusive to Robb Report Australia & New Zealand readers.
Private jet travel is fast, convenient, comfortable, secure, direct – and private. It’s also Robb Report Australia & New Zealand will work with
cost-effective. When you consider the value of your time, can you really afford not to? your brand to create an unforgettable activation at these
events.
Robb Report Private Jets connects you with Gulfstream jets based in Sydney and Melbourne, and
an international network of direct partners. Robb Report Private Jets clients receive a discounted RR1
charter rate and complimentary limousine pick-up (Sydney metro only).
The Robb Report RR1 brings the pages of Robb Report to
life. As an immersive social platform, the Club allows our
Stop wasting time. Call Robb Report Private Jets on +61 414 323 519 or send an email to top readers to delve deeper into the topics and passion
privatejets@robbreport.com.au points written about in the magazine. Robb Report Club
members are hand-selected for invitations to join. They
are highly discerning, passionate and active collectors.
Members are successful entrepreneurs, business owners
and executives and they come from the worlds of finance,
banking, technology, hospitality and entertainment.
38 Events & Experiences 39 Events & ExperiencesRobb Report Media Kit | 2019 Robb Report Media Kit | 2019
International Editions
Growing Global Influence
Robb Report’s global influence continues to grow beyond
the United States, with many international editions now
in development.
Arabia Russia
Circulation: 20,000 Circulation: 22,000
Frequency: 12× Frequency: 11×
Australia Singapore
Circulation: 12,000 Circulation: 15,000
Frequency: 6× Frequency: 12×
Brazil Spain
Circulation: 40,000 Circulation: 30,000
Frequency: 12× Frequency: 10×
China Sweden
Circulation: 184,800 Circulation: TBC
Frequency: 12× Frequency: TBC
Germany Thailand
Circulation: 50,000 Circulation: 15,000
Frequency: 5× Frequency: 12×
India Turkey
Circulation: 30,000 Circulation: 10,000
Frequency: 12× Frequency: 12×
Kazakhstan United Kingdom
Circulation: 20,000 Circulation: 20,000
Frequency: 10× Frequency: 5×
Korea Vietnam
Circulation: 30,000 Circulation: 10,000
Frequency: 12x Frequency: 12×
Malaysia
Circulation: 11,000
Frequency: 12×
Mexico
Circulation: 40,000
Frequency: 12×
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