MEDIA KIT 2020 MEXICO & LATIN AMERICA - Condé Nast México
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More than 100 years of history and presence in 28 markets Condé Nast is the most important publishing group in the world. Its portfolio of brands in Mexico and Latin America include: Architectural Digest, Glamour, GQ and Vogue. With a high standard of quality, Condé Nast has become an opinion leader to its audience, reaching more than 270 million consumers, and having 26% more influential power than Google and Facebook in the purchase intention. Our goal is to connect readers looking for inspiration with products and brand experiences via high level authentic and influential content. Excellence, innovation, exclusivity and passion mark our values. Source: Media Post, 2018. Think with Google, 2018. Condé Nast, 2018. Photo: Michigan Rabbit. NEXT
The 1st publisher Photo: MATALLANA. Photo: Ben Weller. Photo: Pedro Kok. Photo: Khristio. of lifestyle by Comscore with 3,827,000 audience Source: Condé Nast in Spanish Comscore 2019. NEXT
69% OF READERS pay more The power attention to advertisements when they come from sources they know and trust. After advertising exposure, 34% of purchase search for the advertiser’s WEBSITE and 33% look for more information about THE PRODUCTS. PRINT & According to surveys DIGITAL conducted in Mexico, 84% of people read magazines on a regular basis, of which 47% do so to get information and 23% to entertain themselves. 40% of readers spend an average of $2.68 USD and $5.26 USD per month in magazines, while 42% Magazines are an important SPEND between $5.31 force of reference for audiences, USD and $10.52 USD especially for their ability to in the same period. Photo: Stas Komarovski. intervene in the consumers’ purchasing decisions. Studies indicate that the consideration phase is the stage in the purchase cycle where people invest Source: Q Factor, 2015. Condé Nast, 2018. Merca 2.0, 2017. the most time. NEXT
COMMUNICATION Magazines Supplements Photography Communities EXPERIENCES Events White label Branded Content Customer Experiences WORLD DIGITAL Social Media A POSSIBILITIES Video Websites Data of Photo: Raúl Tovar. NEXT
The most famous PUBLISHING BRAND OF ALL TIME. Founded in 1892, Vogue has crossed world borders to become not only an icon of pop culture but also the Fashion Bible of all regions to which it belongs. A title with authority and style that serves as a barometer of CULTURE, FASHION, BEAUTY, LUXURY, LIFESTYLE AND THE DIGITAL UNIVERSE. With its exquisite and careful styling, it offers unique and relevant content for the reader. Photo: Carlijn Jacobs. NEXT
The face behind FASHION In 2015, Karla Martínez de Salas moved to Mexico City with her family and, in June 2016, she was named Editor-in-Chief of Vogue Mexico and Latin America. Since then, Vogue has been stronger than ever presenting magnificent and exclusive productions of fashion and beauty, and Karla Martinez de Salas establishing in turn new alliances in the market. She has been included in The Business of Fashion US list of the 500 leaders of international fashion. Under her direction Having graduated with a degree in Marketing and Business Vogue Mexico and Latin America has been Administration from the University of Arizona, Karla began awarded with best editorial content by her career in 2001 as an Assistant at Vogue US. In just one Mexico’s Fashion Digital Awards. year, she became Fashion Associate Editor and collaborated with editors like Grace Coddington, Tonne Goodman, As a member of Project Paz, a non-profit Camilla Nickerson and Phyllis Posnick. organization based in New York, Karla Martinez de Salas has worked with renowned She then went on to become the Fashion Director of the personalities like: Patrick Demarchelier, New York Times Magazine from 2005 to 2010. There, she Kim Kardashian, Salma Hayek, Alex White, learned not only from the fashion industry, but also from the Annie Christensen, Edward Enninful, Marie richness of interior design, art and travel. Afterwards, she Amelie Sauve, Melanie Ward, Olivier Rizzo, led the fashion direction of Interview magazine, where she Stefano Tonchi, Steven Pan, Tim Walker and specialized in photography and design for a year, and later Virginia Smith, among others.Her position became the Fashion and Accessories Director of of Editor- in-Chief of Vogue Mexico and W Magazine in 2011. Latin America reflects her extensive editorial knowledge of all the brands’ platforms. Today she continues to consolidate and enrich the presence of the fashion bible in our region. INDEX
Photo: Phil Poynter. 3,257,260 Audience Unique users VOGUE 4,722,868 Followers LEADERSHIP advertising share in 43%* 1,472,765 Readers female magazine TOTAL Source: Google Analytics Premium 2019 + social network monitoring during June 2019. 9,452,893 Readership determined based on circulation audit by ACGM (Agencia Certificadora y Gestora de Medios S.C.) 2019. Advertising pages in fashion and lifestyle magazines, from January to December 2016. Competitive set: Elle and Harper’s Bazaar. NEXT
Photo: Alique. PROFILE 34% Vogue 25-34 years old print 26% 35-44 years old 51% 96% 79% 46% of the readers have a college consider having like to be at are SINGLE DEGREE their own STYLE the forefront of TRENDS Source: General Media Survey Executives 2016, Ipsos Mexico. NEXT
PROFILE 98% purchase luxury items Vogue 44% correspond to accesories 97% have their own cars print 87% live in their own homes 73% like to go for drinks 97% have bought some insurance THE VOGUE READER LOVES SHOPPING: 53% think it’s worth paying more for BRANDED CLOTHING 98% 51% 78% go shopping do so in department stores in boutiques 44% online 58% of our audience ARE LOYAL to brands AMONG THE FAVORITE RECREATIONAL ACTIVITIES WE HAVE: (99%) Going to the beauty salon (93%) Reading books 79% CONSULT before buying luxury products (76%) Exercising (88%) Visiting museums (85%) Going to concerts Photo: Alexander Saladrigas. Source: General Media Survey Executives 2016, Ipsos Mexico. NEXT
Photo: Mikael Schulz. PROFILE Vogue digital UNIQUE USERS SESSIONS PAGES VIEWS 3,257,260 7,168,697 15,960,199 40% 24% 13% 10% vogue.com SESSIONS AGE / YEARS 25-34 35-44 45-54 55-64 Source: Google Analytics Premium y Comscore 2018-2019. NEXT
PROFILE VOGUE ADORES LATIN AMERICA: Vogue FASHION AND BEAUTY ADDICTS 45% digital 70% are interested in these topics and likes visiting new places. the entire industry around them. 27% travel for the sake of shopping, Latin America being their number one destination. TRENDSETTERS 90% MOVIE FANS: set trends especially in fashion and are avid news readers. 67% love a good film. Photo: Santiago y Mauricio. BEING FIT IS EVERYTHING: NEVER LOOSING CONNECTION: Photo: TIGRE ESCOBAR. 33% are interested in health and sports. 35% of the people who visit Vogue, buy the latest gadgets. FOODIES HEALTHY 58% love to go out, try new places and enjoy 50% are constantly seeking to improve gastronomic experiences to share with their health and well-being by using Photo: Carlijn Jacobs. their friends and family. methods, exercise and products. Source: Google Analytics Premium 2018-2019. NEXT
Photos: Alexi Lubomirski. DIGITAL AUDIENCE Social FACEBOOK MEDIA 2,285,166 INSTAGRAM 910,495 TWITTER 1,493,686 Competition ELLE 759,662 232,353 599,762 HARPER’S BAZAAR 509,853 154,557 111,301 L’OFFICIEL 138,753 66,139 9,542 Source: Social Media and Comscore 2019. INDEX
SELECT SUBSCRIBERS Photos: GIAMPAOLO SGURA. 81% of our VOGUE susbscribers are women. CONTROLLED CIRCULATION: Medical offices: 30.82% VIP airport lounges: 24.82% Hotels: 12.81% Beauty salons: 7.49% Airlines (flights on board): 5.98% Restaurants: 4.49% COMPOSITION OF BULK COPIES SOLD: Sports clubs: 3.72% Barber Shops: 2.19% Real estate: 40% Executive clubs: 2.09% Hotels: 28% Boutiques: 1.73% Boutiques: 13% Hospitals: 1.52% Beauty salons: 8% Banking reception areas: 1.57% Clinics: 7% Universities: 0.40% Others: 3% Corporations: 0.21% Furniture stores: 0.17% INDEX
Editorial CALENDAR 7. JULY Summer edition 1. JANUARY New begginings 2020 Colombia special 8. AUGUST Fall 2. FEBRUARY 9. SEPTEMBER Hollywood: Love and passion in film The fashion issue Valentine´s day special Jewelry special Lingerie special 10. OCTOBER 3. MARCH Hot list Fashion celebration Halloween special and Especial Joyas Día de Muertos special SUPPLEMENT VOGUE BELLEZA 4. APRIL Spring balance 11. NOVEMBER Hair special A date with luxury SUPPLEMENT VOGUE BELLEZA Hotels special Art Basel special (Latin America) 5. MAY The power of SUPPLEMENT VOGUE HOMBRE the Latina mother 12. DECEMBER Mother´s day special The big celebration 6. JUNE SUPPLEMENT VOGUE Vacation issue TRAVEL & SHOPS GUIDE Photo: Cass Bird. SUPPLEMENT VOGUE NOVIAS VOGUE NIÑOS & CHRISTMAS SUPPLEMENT VOGUE HOMBRE INDEX
SUPPLEMENTS VOGUE VOGUE VOGUE NOVIAS BELLEZA June April / October The supplement that gathers We reveal the unmissable in terms the best options for the big day. of cosmetic, body treatments, In the same place, the best ideas fragrances that hide an elixir that come together to make a wedding delights the senses and the most pure Vogue style. From dresses, extravagant pigments that bring banquets, places, wedding majestic tones to the face. planners, music and more. Photo: ANNA PALMA. Photo: Carlujn Jacobs. Photo: AN LE. VOGUE NIÑOS VOGUE VOGUE December TRAVEL & HOMBRE SHOPS GUIDE The world of the little ones through style. Advice, news June / November and everything that parents December should know for a childhood full of fashion and adventure. Photo: Sebastián Arpesella. The benchmark in fashion turns its Traveling is the closest thing to Photo: TIGRE ESCOBAR. glance and presents, twice a year, the freedom. Vogue brings you the proposals that mark the trends in lifestyle best destinations, hotels, shops, and male fashion. Clothing, accessories, and everything that should be a places, treatments and everything you must for your next vacation. need to be a Vogue man. INDEX
EVENTS VOGUE JUNE OCTOBER VOGUE Vogue presents the WHO’S The international competition ATELIER pivotal event in the planning of luxury ON that looks for new talent in fashion returns in its seventh NOVIAS weddings. Everything you need for your big day gathered in one place. NEXT? annual edition. Be part of the premier platform that supports national fashion. Photos: Israel Esparza. Photos: Maureen M. Evans. INDEX
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EDITORIAL CALENDAR 2020 MÉXICO
EDITORIAL CALENDAR 2020 1. JANUARY New beginnings 2. FEBRUARY Hollywood: Love and passion in film 3. MARCH Fashion Celebration 4. APRIL Spring balance 5. MAY The power of the Latina mother 6. JUNE Vacation issue 7. JULY Summer edition 8. AUGUST Fall 9. SEPTEMBER The fashion issue / Jewelry special 10. OCTOBER Hot List 11. NOVEMBER A date with luxury 12. DECEMBER The big celebration *Note: Content subject to changes.
VOGUE MEXICO EDITORIAL CALENDAR 2020 February HOLLYWOOD: LOVE January AND PASSION IN FILM VALENTINE’S DAY SPECIAL The best gifts to say ‘I love you’. NEW LINGERIE SPECIAL Lace, tulle, silk, tones… What to BEGINNINGS wear during the month of love. SPRING-SUMMER TRENDS Tips on how to look stunning day and night. SPRING - SUMMER CALENDAR SEASON PREVIEW Zona Maco, the complete guide to Mexico 30 trends that will take and Latin America’s most important art fair. over your closet in 2020. COUPLES ON THE RADAR A selection of the hottest duos. The must-haves JEWELRY regarding technology. An exclusive compilation of jewels to FITNESS FASHION show your partner how much Improve your figure with our tips. you love them. VOGUE PRINCIPLES SEDUCTIVE FRAGRANCES The fashion bible launches a manifesto We share a list of the most romantic fragrances. based on its principles: Sustainability, THE OSCARS diversity, creativity, optimism, and respect. All about the red carpet, beauty trends MAKE-UP and jewels that stole the show. The best options to renew yourself. SUPER BOWL NEW YEAR Live coverage focusing on the most anticipated 12 key pieces that you’ll need to half-time show of the year and its outfits. for your wardrobe this year… GRAMMY AWARDS HAUTE COUTURE Red carpet, and the most viral speeches We reveal the most viral and winners of the evening. creations and moments from the Haute Couture Runways. WOMEN’S MARCH Women’s March coverage. CELEBRATIONS Red carpets, award shows, and the most exclusive parties. PRINT AND DIGITAL EXCLUSIVE PRINT EXCLUSIVE DIGITAL *Note: Content subject to changes.
VOGUE MEXICO EDITORIAL CALENDAR 2020 March FASHION CELEBRATION April SPRING BALANCE + FASHION DESCENDANTS A close look to fashion’s new disciples SUPPLEMENT VOGUE BELLEZA and the houses they’re running now. JEWELRY SPECIAL - What’s new at this year’s SIHH. WELLNESS ISSUE - A look into what all the big Advice on how to lead a healthy, horlogerie firms are doing. balanced life in both body and soul. TRENDS SS2020 BEAUTY SPECIAL - Spring/Summer. The latest in beauty treatments, - Colors and techniques on cosmetics, fragrances and all the how to change up your look. best beauty tips. - Make runway styles your own Street style.. WOMEN’S SILHOUETTE - A big wardrobe change and the objects you’ll We celebrate women’s bodies be obsessed with during those hot sunny days. in all shapes and sizes. SHOPPING ECO-BEAUTY A guide to the most iconic and timeless pieces Nature’s treasures and the elixir you’re going to want to own. #Editor’sPick. to eternal youth. FASHION WEEK VOGUE WORLD New York, London, Milan, and Paris. Trends, Ecotourism, the new travel trends. see now buy now shopping, all the must-haves Destinations and extreme sports. and the best street style. ATHLEISURE & SNEAKER INTERNATIONAL WOMEN’S DAY Become a better version of yourself: We celebrate the Mexican and Latin American healthy is the new sexy. women that are role models. HAIR SPECIAL MEXICO FASHION WEEK All you need for gorgeous hair. Who are the new talents and designers to look EASTER BREAK out for? All about the Mexican and Latin American Everything from what you should models in #LatinasEnVogue (#LatinasInVogue) take on vacations with you, to the most beautiful beaches where to enjoy some downtime. *Note: Content subject to changes. PRINT AND DIGITAL EXCLUSIVE PRINT EXCLUSIVE DIGITAL
VOGUE MEXICO EDITORIAL CALENDAR 2020 MAY JUNE The power of the Vacation issue Latina mother + SUPPLEMENT VOGUE HOMBRE VOGUE WORLD - We draw inspiration from tropical MOTHER’S DAY SPECIAL destinations to choose the summer trends. - Mothers with their children star - We’ll tell you what to bring to the in a story that intertwines with most attractive Summer spots. the purest form of love. - Gifts to surprise mom with. BRIDAL VOGUE - A tribute to the women that inspire us. - The guide to a dream wedding - From business women to top models: that you can’t miss. they know how to achieve balance. - The season’s best ideas. - 20 Fashion Moms. VOGUE HOMBRE - Total relaxation: guide to the best spas All there is for the avant-garde man. around Mexico and Latin America. - Latin beauty. BATHING SUITS The right pieces for each body type. ANTI-AGE The latest in keeping Young. LGBT VOICES Members of the LGBT community GARDEN OF DELIGHTS that are changing minds. Embrace the Spring season and discover the most tempting fragrances. GIFTS Fashion, watches, accesories, cosmetics THE MET GALA and gadgets to surprise on Father’s Day. The most media-covered event of the year. CRUISE SPECIAL CANNES Special seasonal collections. Coverage on Côte d’Azur’s film festival. BEAUTY FASHION SEASON Hedonist temples around the world. Bridal preparations, plus fashion and beauty inspiration for guests. PRINT AND DIGITAL EXCLUSIVE PRINT EXCLUSIVE DIGITAL *Note: Content subject to changes.
VOGUE MEXICO EDITORIAL CALENDAR 2020 JULY SUMMER AUGUST EDITION FALL CARS STYLE Luxurious cars to drive around the Music festivals: the inspiration for world during the Summer vacation. your wardrobe’s must-have pieces. BEAUTY A NEW ERA OF DESIGNERS Tone up your body! Home workouts and Young minds taking charge the best diet to complement your routine. of the biggest fashion houses. THIS SEASON’S FRAGRANCES MISS VOGUE: BACK TO SCHOOL Know all about the limited editions. The triumphant return to school starts here. THE NEW BLUE BLOOD THE COOL KIDS Aristocracy renews its protocols: Born in the digital revolution, these are the new royals. these youngsters are rewriting the SUMMER IS HERE name of the luxury game, making it The most complete guide on where their playground. to go, what to visit, what to pack, and VOGUE HOUSE what to wear on your next vacations. -We share the rules you must SALES NOW! follow to turn any corner of Smart shopping this season. your house into an eden. BEAUTY The best tips on how to take care of your skin before winter arrives. VOGUE WORLD - A complete guide to Mexico’s idyllic destinations, from paradisiac beaches to archeological sites: Mexico has it all! AUTUMN RHYTHM Seasonal trends arrive at the beat of the music in Spanish. TECHNOLOGY The must-haves from the new technological era. *Note: Content subject to changes. PRINT AND DIGITAL EXCLUSIVE PRINT EXCLUSIVE DIGITAL
VOGUE MEXICO EDITORIAL CALENDAR 2020 A NEW SEASON BEGINS The essential guide to a new wardrobe. What to buy and wear during + SUPPLEMENT VOGUE BELLEZA the next six months. SHOPPING VOGUE TIME The season’s Golden list, from We dive into the world of high shoes to the hottest handbags watchmaking and take a look at from the runway looks. the pieces every woman wishes they had on their wrists. FRAGRANCES Luxury by the drop. ¡VIVA MÉXICO! SPECIAL Being Mexican has to be celebrated big. PINK BOW We dress up in the most feminine VOGUE PROFILE color to support breast cancer. The geniuses that call the shots in the fashion world. They are the AUTUMN ESCAPES brains behind the brands you love. A guide to all the paradisiac places you must visit this season. MAKEUP The looks that will light up your face VOGUE CALENDAR according to the latest shows in New The best of the international art fairs York, London, Paris, and Milan. that you can’t miss. TEFAF, Frieze London. BEAUTY SHOP GASTRONOMY Lotions and star treatments for Discover the hotspots with an impeccable and glowing skin. the best gastronomic options. VOGUE CALENDAR 100 BEST OF MEXICO All the debuts in art, music, and cinema AND LATIN AMERICA to keep up with all of fall’s cultural activities. Personalities, cultural manifestations, and destinations that make our region FASHION WEEK so unique. New York, London, Milan and Paris. All the coverage on trends, see now PANAMA FASHION WEEK buy now shopping, and everything All details on Panama’s Fashion Week. there is to know on fashion’s month. MEXICO FASHION WEEK Don’t miss the best street style photos! - What new talents and designers EMMY AWARDS you should look out for? September Red carpet, the award show and - Mexican and Latin American models of course, the best dressed list! in #LatinasEnVogue. HALLOWEEN SPECIAL October Horror movies and a whole lot of style for your Halloween party. DÍA DE MUERTOS SPECIAL THE FASHION ISSUE/ Mexico City’s iconic catrina-filled parade. JEWELRY SPECIAL HOT LIST PRINT AND DIGITAL EXCLUSIVE PRINT EXCLUSIVE DIGITAL *Note: Content subject to changes.
VOGUE MEXICO EDITORIAL CALENDAR 2020 November December A DATE THE BIG WITH LUXURY CELEBRATION SUPPLEMENT VOGUE HOMBRE SUPPLEMENT VOGUE TRAVEL & SHOPS GUIDE LINGERIE Lace, tulle, silk, tones… What to wear this Autumn. SUPPLEMENT VOGUE NIÑOS HAUTE COUTURE The magic continues. GIFTS COSMETICS What to give depending on style, From the most opulent creams, treatments personality and age. We have the and makeup to the most accessible ones. best Holiday shopping. How to make the most smart shopping. RESORT NEW LUXURY Vogue picks the most fashion-forward From casual streetwear to the collections to wear on holiday vacations. high fashion of Parisian ateliers. DREAM SPOTS HOTELS SPECIAL Destinations to celebrate new year. All about the most magnificent AT NIGHT accomodations We discover the hottest places, and renewed classicparadises. from New York to the Caribbean. TRIBUTE TO THE VOGUE KIDS SPECIAL FASHION CAPITALS: PARIS The world of children through fashion. The city of lights invites you to meet the greatest fashion brands and its CHIC DRESSES local designers. Short or long, black or printed, your choice. DÍA DE MUERTOS SPECIAL CENTRAL AMERICA Traditions, places and gastronomy of Caribbean destinations where the most emblematic Mexican festivity. you can forget all about the Winter. VOGUE HOMBRE ALWAYS FAB Discover the trends and the latest styles Seven tips to beauty and the latest for the season. Vogue’s choices for the in the anti-wrinkle revolution. modern man. *Note: Content subject to changes. PRINT AND DIGITAL EXCLUSIVE PRINT EXCLUSIVE DIGITAL
VOGUE MEXICO EDITORIAL CALENDAR 2020 Supplement April and october The Chosen Ones, Get to know the Youth Code: from ultra-efficient lotions, to the latest in makeup. Integral Diets: The latest innovation in habits and nutrition methods that focus on efficiency. Sweet Goodbye: No need to go under the knife to get rid of the areas that are hard to make disappear with exercise and treatments. Fragrances: olfactory perception is broadening its horizons, breaking stereotypes. The latest: Fragrances, cosmetics, hair and body treatments within everybody’s reach. *Note: Content subject to changes. PRINT AND DIGITAL EXCLUSIVE PRINT EXCLUSIVE DIGITAL
VOGUE MEXICO EDITORIAL CALENDAR 2020 Supplement June November MEN’S FASHION MEN’S FASHION An irresistible and collectible style guide. What is music telling us about life and menswear nowadays? CARS AND YACHTS The most amazing cars and the hottest AUTUMN PASSPORT yachts in the business. A journey through the best trends. GADGETS STREETWEAR The latest in technology We take a look into real men. for the traveling man. VOGUE HOMBRE LIST SPORT WATCH SPECIAL The men who have turned their image An exquisite selection of the world’s into a powerful business card. most renowned brands in sports INBOX such as polo, rafting and Formula 1. Everything that’s going on in cinema, CARS show business, design and technology Become an adventurer with the inside this unique mailbox. latest off-road automobiles. DIONYSIAC ELIXIR CALENDAR Essential advice and treatments to secure Music and exhibits that you your attractiveness and splendor. should know all about. WATCHES Models that challenge them all. PRINT AND DIGITAL EXCLUSIVE PRINT EXCLUSIVE DIGITAL *Note: Content subject to changes.
VOGUE MEXICO EDITORIAL CALENDAR 2020 Supplements and Christmas DECEMBER PETITE SIZE The luxury universo loves Little fashionistas. Here you’ll find a guide to a universe made for them. FROM THE RUNWAY TO THE KINDERGARTEN PLAYGROUND Their imagination takes them to fantasy worlds, worlds that inspire children’s fashion trends and in turn make us dream. TOY HOUSE These are all the decoration trends that celebrate a stage of our lives that can’t be matched. Welcome to a complete guide with all the latest in children’s interior design and toys. DECEMBER SWEET KITCHEN Step-by-step recipes that kids can make to Traveling, the closest thing to freedom. unleash that tiny gourmand inside of them. A look into the most spectacular places AROUND THE WORLD in the United States, Mexico, Costa Rica, For children, boundaries don’t exist. Here Panama, Argentina and Colombia. are the destinations that offer the most The ultimate luxury and shopping guide fun experiences for an unforgettable trip. that will allow you to live the magic of North, Central, and South America. We’ll share all the secrets on the best hotels, boutiques, restaurants, spas, museums, shopping malls and other hot spots so you can have an amazing trip Vogue style. From South Beach to Brickell, we celebrate Miami’s colorful seductiveness. PRINT AND DIGITAL EXCLUSIVE PRINT EXCLUSIVE DIGITAL *Note: Content subject to changes.
LET US TELL YOUR STORY Do you want to know more? Coffee is on us. www.condenastmexico-latam.com | advertising@condenast.com.mx
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