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FACTORY Dear advertisers, A CLEAR UNDERSTANDING OF TECHNOLOGY. Decision-makers operating within the Austrian FACTORY producing industry are not afraid of progress and WELCOME is the journal for the producing industry. We provide development and we provide the information to do managers with the vital technical information for so. Next to traditional technical topics our readers production and manufacturing. We understand de- value the topics digitalisation and Industry 4.0. cision-makers and offer comprehensive insight into They read FACTORY, to stay up to date in regards technology, sectors, trends and engineering. to important developments in the sector as well as among manufacturers and suppliers. Online and in Technophile: The journal for operative executives. our print issues: With journalistic professionalism and technical enthusiasm we are a driving force and CIRCULATION: 12.100 copies/10 times per year a reliable source of information. READERS: Print-readers I am looking forward to working with you! 12.100 decision-makers operating within the pro- Bernhard Fragner ducing industry receive our print issue monthly. Online-Community 35.000 access/month on factorynet.at 7.500 newsletter subscribers 8.000 Social Media USE: 68 % read 1/4 and more of the issue PUBLISHED SINCE: 2002 INDUSTRIE KONTAKT MEDIEN MEDIEN WEKA INDUSTRIE MEDIEN GMBH Dresdner Straße 43 | Martin Mock Harald Fischer 1200 Vienna | Austria Senior Media Consultant Junior Media Consultant Telephone: +43 1 97000-200 Tel. +43 (0)1-97000-427 Tel. +43 (0)1-97000-417 Fax: +43 1 97000-5200 martin.mock@factorynet.at harald.fischer@factorynet.at www.industriemedien.at/kontakt www.industriemedien.at VAT ID: ATU72312035 Bernhard Fragner Commercial Court Vienna, Chief Editor Company Number 360567 x Tel. +43 (0)1–97000-416 Erste Bank, IBAN AT58 2011 1837 bernhard.fragner@industriemedien.at 5737 8700, BIC GIBAATWWXXX 2
OUR READERS & Illustration: Adobe Stock MAGAZINE SHIPMENT TARGET GROUPS THE COMPREHENSIVE INFORMATION ABOUT THE PRODUCTION. TOP SECTORS This is how your message arrives at the decision-makers of the industry. › MASCHINERY AND PLANT As media partner you benefit in ENGINEERING regards to topics and content. › M ETAL PRODUCTION AND PROCESSING › AUTOMATION › I NDUSTRY-RELATED SERVICES DIENSTLEISTUNGEN › E LECTRONICS INDUSTRY › C ARS AND ATUOMOTIVE SUPPLIERS FACTORY CIRCULATION: 12.100 COPIES • IS PUBLISHED 10 TIMES A YEAR TOPICS FACTORY 35.000 ACCESSES/MONTH 23.800 DESKTOP 8.400 MOBILE 2.800 TABLET RILLIANT MINDS & CONCEPTS B MANUFACTURING & PRODUCTION factorynet.at I T & AUTOMATION 8.000 WAREHOUSE AND LOGISTICS S TART-IT-UP SOCIAL MEDIA 7.500 NEWSLETTER INDUSTRY 4.0 WEEKLY NEWS NICHE- CHAMPIONS RECIPIENTS 3
Our topics MAIN FOCUS FACTORY FOCUS TOPIC 02 Digital Twins, Digital Engineering & Digital Transformation Digital factory Surface treatment Artificial intelligence within the production process TOPICS AND PUBLICATION DATES AD: 20. 01. Connection technology: new cable and plug connetion and maschine learning FEBRUARY PD: 03. 02. Exhibition preview: embedded Preview: Ersatzteiltagung 03 Sensores and actuators/electronic component Intra logistics Drive systems: What are the different models Automated storage technology AD: 17. 02. Hydraulic systems & pneumatics: That is on the market Flow of material solutions, FTS MARCH PD: 03. 03. Exhibition preview: all about automation Friedrichshafen, intec&Z, Amper 04 IT-infrastructure incl. switch cabinet systems Remote production Quality assurance Predictive maintenance AD: 24. 03. Spring-clean: From component cleansing to data cleansing Monitoring APRIL PD: 07. 04. Exhibition preview: Hannover Messe, instandhaltungstage Big Data - The future gold 05 Labels and retraceability Future production Engineering/CAD/PLM 3-D Print - Procedure, software and material AD: 21. 04. Training Lightweight construction MAY PD: 05. 05. Exhibition preview: Control, SMART, Stainless Smart sensors and computer vision 06 Laser technology: Measuring, seperating, welding and marking Ex-protection and dangerous goods Gear: Chances and challenges Security of installastions AD: 19. 05. Exhibition preview: Moulding Expo, Laserworld of Photonics, LogiMAT 2021 Robots within dangerous zones JUNE PD: 02. 06. Illustration: Adobe Stock 7/8 Maintenance products: Greasing, degreasing, sealing RANKING: TOP-50 mechanical engineers Drive technology: Newest technology Sector economy 2021 AD: 23. 06. Rolling bearings: Which supplier yields which benefits Cloud Manufacturing: Comparison of platform JULY/AUG. PD: 07. 07. providers 09 Technical documentation Sensors, measurement technology Metal processing Condition Monitoring AD: 18. 08. Tool changing systems checked Preview: Industrial robotics (FOM) SEPTEMBER PD: 01. 09. Exhibition preview: Experience Additive Manufacturing, MSV 10 Sheet metal forming: flexible and sustainable EHS - Environemnt, Health and Safety Component cleansing and surface treatment Smart working: Devices and gadgets AD: 22. 09. Seperation technology: Comparing different procedures Mechanical protection OCTOBER PD: 06. 10. Exhibition preview: Parts2Clean, BlechEXPO, Schweisstec; A+A, EMO Milano, Motek Preview: Instandhaltungskonferenz 11 Plastic industry: New material developments RANKING: Top-50 plant manufacturers Swith cabinet construction: Components within a swith cabinet Lighthouse projects AD: 20. 10. Drive technolgoy Virtual products: AR, VR, Digi Twins NOVEMBER PD: 03. 11. Exhibition preview: SPS, formnext, productronica 12/1 Circular economy in production Megatrands 2022, what moves the industry Energy- and storage systems Connectivity AD: 17. 11. Security Heating technology, cooling technology and air conditioning technology during the DEC./JAN. PD: 01. 12. production process | Surface technology: How to reduce frictional resistance Production 4
Prices & Formats - Print Effective from 1. 1. 2021 PRINT: PRICES AND FORMATS Cover 1/1 Junior 1/2 portrait 1/2 landscape 1/3 portrait 1/3 2 columns 1/3 landscape FACT RY Nr. 2/Februar 2018, Euro 4,– Ö. Post AG MZ 17Z041186M, WEKA Industrie Medien GmbH, Dresdner Straße 45, 1200 Wien, Retouren an Postfach 100, 1350 Wien AIR HOLOREP MIXED-REALITY-ANWEN FÜR DEN SERVICETEC DUNG HNIKER VON MORGEN Im Fokus: SMART Fertigung & Produktion: STATT BIG DATA Wie das Lager & Logistik Hyperloop Räder Von Virtual Reality für die Staplerreparatur über Center dieGrazer Know- Ein Waldviertler Kunststofftechniker Prozesse einen Sensor zum Lokalisieren von Material und La- AT&S agiler von baute die Räder für Elon Musks Hoch- machte dungsträgern bis hin zum König der Ersatzteillogistik. geschwindigkeitszug. Ab . Seite 6 Ab Seite 38 Ab Seite 18 Format Type area Type area Type area Type area Type area Type area Type area 185 x 253 mm 185 x 253 mm 125 x 185 mm 90 x 253 mm 185 x 125 mm 60 x 253 mm 121 x 125 mm 185 x 80 mm + 2 pages story Full-bleed Full-bleed Full-bleed Full-bleed Full-bleed Full-bleed 210 x 280 mm 1) 140 x 210 mm 1) 104 x 280 mm 1) 210 x 140 mm 1) 74 x 280 mm 1) 210 x 90 mm 1) € 6.250,– € 5.050,– € 3.990,– € 3.120,– € 3.120,– € 2.250,– € 2.250,– € 2.250,– 1/4 portrait 1/8 / Triangle Case Study / User report Type area Type area 2 pages article (approx. 6.500 Inserts Bound inserts 90 x 125 mm 90 x 60 mm characters) Print publication Editorial and graphic preperation per 1.000 copies per 1.000 copies Online publication up to 10 g € 350,– up to 10 g € 400,– Prices excl. VAT and 5 % advertisement tax € 1.790,– € 1.260,– up to 20 g € 365,– up to 20 g € 490,– € 5.050,– up to 30 g € 390,– up to 30 g € 580,– up to 40 g € 400,– up to 40 g € 660,– Placement U2 or U4: Surcharge +15 % Circulation under 3.000 copies (+ flat rate) All formats: wide x hight up to 10 g € 0,36/copy + € 400,– 1) Full-bleed formats: require a bleed of 3 mm on all sides. up to 20 g € 0,38/copy + € 400,– Processible types of file: Adobe InDesign, Adobe Photoshop, printable PDF up to 30 g € 0,40/copy + € 400,– E-Mail: anzeigen@industriemedien.at up to 40 g € 0,42/copy + € 400,– 5
Prices and formats factorynet.at Effective from 1. 1. 2021 Display Ads Wallpaper IAB Leaderboard* IAB Billboard Sidebar This way you are Price Price Price Price ONLINE visible to your target € 360,– € 270,– € 320,– € 300,– group on our website. CPM CPM CPM CPM Formats: Format: Format: Format: Leaderboard + 970 x 90 px 970 x 250 px dynamic ** Wide Skyscraper factorynet.at has on average 35.000 accesses per month. IAB Wide Skyscraper* IAB Full Banner IAB Medium Rectangle* Half Page Ad Price Price Price Price € 260,– € 230,– € 230,– € 320,– CPM CPM CPM CPM Format: Format: Format: Format: 160 x 600 px 468 x 60 px 300 x 250 px 300 x 600 px CPM = Cost per mille/Price per 1000 impressions) * UAP = Universal Ad Package, CPM (Cost per Mille/ Price per 1000 impressions) ** at least 160 * 600 px (scalable: Advertising material adapts - if programmed accordingly - to the screen sizce.) Online-Advertorials The ideal addition to your content-marketing. Homepage Advertorial Teaser on the homepage Online- QuestionLead Your text, marked as an adverto- Your content will be promoted on our starting page and Advertorial ... enriches your advertorial with rial, will be visible on our landing linked to your designated landing page. a powerful Call to Action. Wirh a An article on page and can be linked to a sub- QuestionLead you can add up to Request: factorynet.at site of you choice if requested. three corresponding question and 300 characters in answers to your advertorial. Thiy regards to the way you can provide the reader teaser, 1 photo land- Arbitrary num- Requirements: 3000 characters with additional information, that scape format 4:3 ber of charac- fot the teaser, 1 image, landscape can be consumed quickly. (for example 800 * ters, photos format, link plus if applicable and videos. 600 px) and a linkt materifal for the sub-page Prices excl. VAT to the designated Request: Price per QuestionLead: landing page. Price for 3 question and corresponding € 690,– 6 months: answers with a maximum of Price per week: € 1.800,– Price per week: € 520,– € 1.500,– character numbers, if applicable. As Add-On: € 490,– 6
Newsletter products Advertorial or Display-Ads, by using our newsletter NEWSLETTER your message arrives reliably and directly in the inboxes of your target group. Illustration: Adobe Stock 1 2 1. Main newsletter "Weekly Briefing" 2. Topic newsletter Frequency: once weekly on Wednesday Topic: Industry 4.0/ Niche champions Topics: Up-to-date news from and for the industry, manufac- turing & production, IT & automation, Start-it-up, ware- Industry 4.0 Niche- house & logistics, brilliant minds and concepts champions 3 Reach: approximately 5.000 recipients Reach 2.229** 1.225** Frequency 1x per month 2x per year Format Price 1 IAB Medium Rectangle € 450,– € 450,– 1 IAB Medium 300 x 250 px € 520,– Rectangle 2 Business Link € 450,– € 450,– Prices excl. VAT 2 Business Link 300 characters + 1 picture* € 520,– * ideally horizontal format or 4:3 ** Effective 15.october 2020 3 Video Preview 300 characters € 520,– 7
Your Newsroom The newsroom is regular ebbed- n integrate your current announce- ding of your content in our ments on our home page platform. n unlimited number of messages Give the readers a deeper un- ONLINE per year with images derstanding of your content by n long-term, SEO-relevant storage long-term engagement. in case of extension Total price per year: € 6.980,– THE DOSSIER Prices: THE NEWEST The topic page on request ARTICLES ARE sponsored by you! ACCESSIBLE HERE. WE MANAAGE YOUR TOPIC PAGE: Research In the newsletter Preperation + SEO- optimization of 12 articles 6 focusing on products 6 focusing on the topic On the starting page Prices excl. VAT & 5% advertising tax 8
The Whitepaper-Platform Augmented Reality enables experiences WIth our whitepaper-serivce you of you product! NEWSLETTER can find out, who is interested in your technological develop- With out new Augmented Reality tool ments. you can create experiences of your prod- uct for your customers. Our technology Reach your target group of inter- functions without an app, just screen it essed decision-makers and pay with your phone and follow the instruc- only for the selection of leads tions. that are valuable and of interest to you. Suitable for every end product as online products like Whitepaper or stories, print products or virtual exhibition stands. Prices: PACKAGES CONVERSIONS 1 Object with info anf soundbutton l BADE PACKAGES: € 1.500,– E-Mail address (verified by ❶ Baddress: ase package = E-mail min. 30 conversions 4 objects (1 QR-code) with the provision sending a download-link) Price: 50,- per conversion of a 3D-file. l PERSONAL DETAILS: ❷ Bpackage: ase package + 1 additonal € 1.900,– Videocontent min. 27 conversions Sex, first and ast name, academic degree In case of no 3D-model being present, We not only distribute your clips and films, we are also looking forward to Price: 20,- per conversion ❸ Bpackages: ase package + 2 additional min. 24 conversions we are looking forward to creating it producing them for you! according to KV for you. l COMPANY NAME: Name of the company Price: 10,- per conversion ❹ Bpackages: ase package + 3 additional min. 21 conversions Our experienced team support you during the entire production process starting at the story- l LOCATION OF THE BUSINESS: board, during the video shoot and the setting Adress, ZIP-code, city, country until the presentation on one of our successful Price: 10,- per conversion ❺ Bpackages: ase package + 4 additional min. 18 conversions online platforms. l INFORMATION ON THE BUSINESS: Price: on request Business sector, number of employees ❻ Bpackages: ase package + 5 additional min. 15 conversions Price: 30,- per conversion l PROFESSIONAL DATA: Field of activity, current position ❼ Bpackages: ase package + 6 additional min. 12 conversions in the company Price: 30,- per conversion l PHONE NUMBER (information in optional) Prices excl.. VAT Price: 10,- per conversion 9
Special advertising formats FACT RY Editorial — Oktober 2017 SPECIAL ADVERTISING FORMATS Liebe FACTORYaner! 205 mm „Er will nicht wie das Karnickel auf die Schlange starren, wenn Amazon kommt. Auch wenn Rewe-Boss Frank Hensel nicht so mm ganz zum Publikum des zweiten Deutsch- Nr. 10/Oktober 2017, Euro 4,– Wo sie KI Österreichischen Technologieforums passte, Einzug teilt er mit der hiesigen Industrie doch eine Ö. Post AG MZ 17Z041186M, WEKA Industrie Medien GmbH, sie uns hält und Internationale Fachmesse verände wie Angst: Neue Wettbewerber. Jene Konzerne, 200 Dresdner Straße 45, 1200 Wien, Retouren an für Blechbearbeitung rn wird. die Branchen heimsuchen, die so gar nicht Postfach 100, 1350 Wien Ab Seite deren natürliches Revier sind. Zwar ist der 6 Rewe-Chef ein Freund der digitalen Revoluti- 07. – 10.11. 2017 on, sieht sich aber von dieser ebenso unter Druck gesetzt. Sein Online-Shop sei weit von STUTTGART der Rentabilität entfernt und dass Amazon mit seinem Lieferservice für frische Lebens- Elisabeth Biedermann, Chefredakteurin mittel früher oder später ins Land kommt, steht außer Frage. Blechbearbeitung von der Bühne. Dabei lohnt es sich, auf das im Weltformat Getriebene der Digitalisierung Geschäftsmodell von T-Mobile Austria einen Die 13. Blechexpo bildet mit über 1.200 Dabei war Hensel bei weitem nicht der Ein- genaueren Blick zu werfen. Fraunhofer-Chef zige, der sich als Getriebener der Digitalisie- Wilfried Sihn betitelte es mit „Innovations- Ausstellern aus ca. 35 Nationen das ak- rung präsentierte. Als Stefan Engleder, CEO schmarotzer“, meinte das aber nicht unbe- tuelle Weltangebot an Produkten und von Spritzgussmaschinenproduzent Engel, dingt negativ. T-Mobile hat sich nämlich zum Lösungen für die industrielle Bearbeitung die Bühne betrat, war schnell klar: Engel will Ziel gesetzt, Start-ups in ihren Innovationen von Blechen, Rohren und Profilen ab. mit Digitalisierung Geld machen. Mit Inject tatkräftig zu unterstützen, und hat durchaus 4.0 versuchen die Schwertberger Industrie Erfolg damit. Wenn man nebenbei davon Blechbearbeitungsmaschinen 4.0 zum Spritzgießer zu bringen. Indem sie noch profitieren kann, ist schmarotzen Trenn- und Umformtechnik kluge Monitoringlösungen in die Maschinen wahrscheinlich das falsche Wort. „Anorgani- Rohr- und Profilbearbeitung packen und diese am Smartphone visualisie- sches Innovieren“ wäre wohl der bessere ren, können prozesskritische Komponenten Ausdruck dafür. Füge- und Verbindungslösungen im laufenden Betrieb überwacht werden. Blech-, Rohr-, Profil-Halbzeuge Was nach einem lukrativen Geschäftsmodell Ab Seite 32 lest Ihr übrigens auch etwas klingt, erhielt am Anfang einen Dämpfer. über „Getriebene der Digitalisierung“, denn Das praxisnahe Messe-Duo Blechexpo Denn selbst ein Engel hatte Schwierigkeiten, die Geschäftsmodelle, denen sich Siemens und Schweisstec ist die weltweit einzige diese neuen Services auch sinnvoll zu mone- und SEW zuwenden, überraschen ein wenig. Veranstaltung für die komplementären tarisieren. Persönlich gefallen hat mir der Und frisch von der EMO Hannover zeige ich Technologien Blechbearbeitung und Fü- Vortrag von Markus Langes-Swarovski, der Euch ab Seite 20 das „geilste“ und das „fre- getechnik. als einer der wenigen der Digitalisierung cheste“ Teil der Messe. etwas „Menschliches“ gab, indem er behaup- tete: „Digitale Technologien machen unsere Produktion wieder menschlicher, aber wir müssen den Mitarbeitern ihre Ängste davor Ich wünsche Euch in diesem Sinne ein nehmen.“ Dem stimmte Hans Kostwein, knackiges Lesevergnügen! Geschäftsführer des gleichnamigen Maschi- 480 x 100 mm nenbauers, zu. An der vergriffenen Floskel „Digitalisierung ist Chefsache“ ist damit Eure wohl doch mehr dran. www.blechexpo-messe.de Elisabeth Biedermann Innovationsschmarotzer Chefredakteurin Die ganze Verantwortung einem Chief Digi- Zeitgleich: 6. Schweisstec – tal Officer allein umzuhängen, davor warnte Internationale Fachmesse für STEYR-WERNER MIT NEUER auch T-Mobile-Österreich-CEO Andreas Bier- wirth. „Digitalisierung geht alle an“, tönte er Fügetechnologie DIENSTLEISTUNGSOFFENSIVE Veranstalter: P. E. SCHALL GmbH & Co. KG Nr. 10 | Oktober 2017 +49 (0) 7025 9206-0 3 blechexpo@schall-messen.de Im Fokus: Produktion: Maschinensicherheit Heiße Schalter Vom leisen Sterben der SPS, über den Missbrauch Siemens, Eaton und ABB: Drei von Steuerungstechnik bis hin zur hapernden MRK- Brandschutzschalter im Test. Norm. Sicherheit im Visier von FACTORY. Ab Seite 34 Ab Seite 14 The connecting banderole Flap on U2 With the banderole across cover and U4 the 3 full pages for your success. Select your best reader to can turn and rotate it, on both sides sujet for the U2 and position yourself on an the reader holds your advertising message in additional double page. hands during the first touch of the magazine. We are looking forward to supporting you in regards to layout and text. Open format: 480 mm width x 100 mm height Format U2: 205 mm width x 280 mm height Price: € 5.390,– Open format: 405 mm width x 280 mm height including productioncosts Price: € 6.900,– including productioncosts Advertorial design Prices of designing advertorials (excl. advertising space) Format 1/1 page 1/2 page 1/3 or 1/4 page Number of characters incl. blank space 3.000–3.500 1.500–1.700 1/3 page: 900–1.200 1/4 page: 650–730 Plat z Bots für Ihre cha Design according to style sheet with ft! provided text (small adaptions, cuts € 250,– € 190,– € 180,– and editing are included). Greetings to your target group In abundance Development of an independent Advertori- al-Design for your advertising material. € 450,– € 400,– € 350,– The Tip-on-Card is an interactive ad: Sur- For the shipment of FACOTRY to our read- prise your target group with an original ers we produce an envelope with the ded- design. Increases curiosity and makes ication: personal according to your wishes. Editorial creation of your text - haptic interaction possible. They are printed single-faced and ready to inclusive briefing, research and € 500,– € 400,– € 360,– be used for your advertising message. final adjustments. Price: € 2.990,– plus carrier surface from 1/2 page Price: € 5.190,– Advertorials will be marked as "Advertorial" or "Paid for ad". The prices reagrding the design process are non discount- plus € 1.860,– printing costs able, non provisionable fixed prices. The rate includes graphics, editing and minor textual changes/text production. After agreement in principle in regards to form and content, two correction run are included. On request we also take over photo productions. 10
B2B-Events – the virtual Our congresses for your lead(ing) - success B2B-EVENTS plattform for your content Our high-end product meetyoo, that has won multiple the German "Innovationspreis IT" multiple times, is a ERSATZTEILTAGUNG content-plattofrm for conducting virtual fairs as well as www.ersatzteiltagung.at www.ersatzteiltagung.at large-scale online conferences. Due to streaming possibil- ities even life events can be made virtually accessible in WEKA-Studio form of hybrid events. Another interesting point: you can link meetyoo with youe website in form of a long-term We realise your audio- and videoproduction professionally content-plattform. in our WEKA studio in Vienna. On 80 square meters we offer your, with our state of the art technic incl. Green- Request: Patricia Schubirsch, MSc www.industrierobotik.at screen technology, a comprehensive serivce package: patricia.schubirsch@b2impact.com ERSATZTEILTAGUNG Videoproduction, panel discussions with professional host, Tel.: +43-1-97000-443 press conferences, hybrid congresses, podcasts and much more, branded in accordance to out publishing media or completely in accordance to you corporate identity. Requests: Michaela Capelli, BA 4 michaela.capelli@industriemedien.at Tel.: +43-1-97000-431 B2B Zukunft Ersatzteillogistik www.instandhaltungskonferenz.com und Service Webcast / Webinar n Announcement of your webinar through business links and in two newsletters. www.gainer.at n A webinar widget for announcement stays online for a month. n An individual landing page for the registration of attendees. n Conducting your webinar with our webinar software. n The slides and the YouTube Link of the webinar record- ing stays online on our website for three months and guarantees more leads of prospective clients. Requests: Michaela Capelli, BA michaela.capelli@industriemedien.at www.industriemedien.at/project/ Tel.: +43-1-97000-431 future-of-manufacturing 11
Die Agentur für Wirkung und Ergebnis Is it already working? We are talking about your marketing. You know: the one, where un- fortunately even Henry Ford did not know, which 50 per cent of the invested capital is poorly spent. Today we know better. Digital tools make the effect and the result of B2B-campaigns more measurable than ever before. B2IMPACT is the new agency of WEKA Industrie Medien and with Content, Performance and Creation it reaches exactly the communication objectives that you have defined. And Henry Ford? Most probably we could have helped him as well. b2impact.com 12
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