BIRMINGHAM REPORT RESIDENTIAL RESEARCH - SPRING 2015

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BIRMINGHAM REPORT RESIDENTIAL RESEARCH - SPRING 2015
RESIDENTIAL RESEARCH

BIRMINGHAM
REPORT
SPRING 2015

ECONOMIC FUNDAMENTALS   THE “BUSINESS” CASE   HOUSING SUPPLY AND DEMAND
BIRMINGHAM REPORT RESIDENTIAL RESEARCH - SPRING 2015
BUILDING THE FUTURE
                                          The UK economy bounced back
                                                                                             FIGURE 2
                                          strongly last year, delivering the
                                                                                             Annual economic output 2014
                                          highest level of growth seen in
                                          any country in the G8 nations. As
                                          the Eurozone struggles with more
                                          fiscal uncertainty, the UK is seeing
                                          job creation and starting to see                                  Birmingham
                                          wage growth, all in an ultra-low
                                          interest rate environment.                                            £16.8bn
    “Birmingham’s mix of
      regeneration, re-development        The country’s economic recovery from
                                          the financial crisis and resulting recession
      and job creation, as well as
                                          has started to spread to the regions, and
                                                                                                                                  Estonia
      the relatively lower entry price
      for property, means that its
                                          Birmingham, the UK’s second-biggest city                                             £16.1bn
      draw to homebuyers and
                                          by population, has contributed with
                                          economic output from the city outpacing
                                                                                                                Iceland
      investors will likely continue to   the average seen across the UK in both                                £9.8bn
      grow in the coming years.”          2013 and 2014 (figure 1).

                                          This is just one of the signs that
     GRÁINNE GILMORE                      Birmingham is enjoying a post-recession            Source: UN
     Head of UK Residential Research
                                          renaissance, not only in terms of jobs and
                                          business growth, but also in the fabric of         At present, the level of new residential
                                          the city. The Big City Plan, laid out in 2010,     stock coming to the market, especially in
                                          aims to ease the stranglehold that                 the City Centre, is limited. Our analysis of
                                          infrastructure such as key roads are               future housing supply in Birmingham
                                          placing around the city centre, thereby            suggests that supply will pick up from
                                          opening up large parts of the city.                next year, but that there will still be a
                                                                                             notable annual shortfall in our forecast
                                          The activity in Birmingham, in economic            period to 2019 (figure 8).
                                          terms as well as public realm planning, is
                                          also helping feed the strong demand for            Birmingham’s mix of regeneration,
                                          housing, not only from the domestic                re-development and job creation, as well
                                          population within Birmingham, but also             as the relatively lower entry price for
                                          from those from London and the South               property, means that its draw to
                                          East looking to take advantage of the price        homebuyers and investors is likely to
                                          differential on offer.                             continue to grow in the coming years.

                                          FIGURE 1                                           FIGURE 3
                                          Total annual output (GVA)                          Birmingham: Output by industry
                                                                                             GVA, £bn
                                          7%
                                                             UK
                                                                                  FORECAST

                                                             WEST MIDLANDS                                5.0      FINANCE & INSURANCE
                                          6%                 BIRMINGHAM                                            PROFESSIONAL & OTHER PRIVATE SERVICES
                                                                                                          4.5      PUBLIC SERVICES

                                          5%
                                                                                                          4.0

                                          4%                                                              3.5
                                                                                             £ billions

                                          3%                                                              3.0

                                          2%                                                              2.5

                                                                                                          2.0
                                          1%
                                                                                                          1.5
                                          0%
                                                                                                          1.0
                                                                                                                2000
                                                                                                                2001
                                                                                                                2002
                                                                                                                2003
                                                                                                                2004
                                                                                                                2005
                                                                                                                2006
                                                                                                                2007
                                                                                                                2008
                                                                                                                2009
                                                                                                                2010
                                                                                                                2011
                                                                                                                2012
                                                                                                                2013
                                                                                                                2014
                                                                                                                2015

                                          -1%
                                                2010 2011 2012 2013 2014 2015 2016

                                          Source: Experian                                   Source: Experian

2
BIRMINGHAM 2015                                                               RESIDENTIAL RESEARCH

Economic                                            Service industries outstripped that of its                                              “Intense competition,
                                                    Public Sector by an estimated £133 million,
fundamentals                                        contributing around £4.4bn to the city’s
                                                                                                                                              big price tags and
In terms of economic growth, Birmingham
                                                    economy last year. In fact this segment of                                                low yields in London
has outperformed the UK and the wider
                                                    the Birmingham economy has been the star                                                  are forcing investors,
                                                    performer since the recession, growing by
West Midlands region for the past two years.
                                                    nearly 30% since 2009 (figure 3).
                                                                                                                                              both domestic and
Annual Gross Value Added, a measure of
economic activity, rose by 2.3% in 2013
                                                                                                                                              international, to widen
                                                    Evidence of the sustained recovery in the
and 3.3% in 2014, compared with 1.8%                private sector can also be seen by net                                                    their horizons. Turning
and 2.9% respectively across the UK.                business creation data – in 2009 and 2010                                                 their back on the capital
                                                    the city lost more businesses than it gained,
The pace of economic growth in Birmingham
                                                    but in 2013 over 1,600 more companies
                                                                                                                                              for regional cities that
is expected to average a more moderate
2.1% per year over the next five years              were created than folded and provisional                                                  offer less competition
outperforming the wider West Midlands               figures for 2014 suggest a similarly large                                                and higher returns,
                                                    net gain (figure 4).
average (figure 1).                                                                                                                           [in particular] well-run
With a Gross Value Added (GVA), a measure                                                                                                     major cities with good
of economic output, in 2014 of nearly                FIGURE 4
£16.8bn, Birmingham’s total is currently             Birmingham: Net Business Creation                                                        local government;
comparable to that of Estonia, which had a
                                                     2009 - 2014                                                                              leadership is a key
total output of £16.1bn in 2013, and some                                                 2,000                                               factor impacting

                                                                                                                              ESTIMATE
£7bn more than Iceland.                                                                                                                       business prospects.
                                                 Balance of businesses created and lost

Brimingham’s strong recovery from the                                                     1,500
                                                                                                                                              This includes cities
UK recession has seen employment rise
across the city over the last few years, once                                             1,000                                               such as Birmingham.”
again outperforming the UK and regional                                                                                                      Source: PwC “Emerging
annual growth rates in 2013 and 2014.                                                       500
                                                                                                                                             Trends in Real Estate” –
Employment is set to continue to rise
                                                                                              0
                                                                                                                                             Europe 2015
annually by an average of 1% across the
next five years.
                                                                                           -500
The surprise driver behind this economic
resurgence has been the private sector –                                                  -1,000
for the first time since 2001, the output from                                                     2009 2010 2011 2012 2013 2014

Birmingham’s Professional & Other Private            Source: ONS 2013 Business Demography

   CASE STUDY: DEUTSCHE BANK IN BIRMINGHAM
                                                   are, yet our teams need to be able to travel                                          those working here can have a higher
                                                   to and from there quickly if needed.                                                  standard of living than those on the
                                                                                                                                         same salary in the capital.
                  Paul Anderson                    “Birmingham was an easy choice when it
                  Head of Deutsche Bank            came to picking a location outside                                                    “In terms of the lifestyle they
                  Birmingham                       London. The key factor is the labour                                                  can enjoy, the city is almost
                                                   market here, there’s a highly qualified                                               unrecognisable compared to 15
  Deutsche Bank has expanded its                   talent base – with skills that are highly                                             years ago, it is a lively and exciting
  presence in Birmingham, with front               transferable. We have been able to recruit                                            place to be. Alternatively, our staff
  and back office staff all based in               the highest calibre teams for compliance,                                             can choose to live in the countryside,
  Brindleyplace in the business district.          technology and professional services.                                                 and still be within a reasonable
  Paul Anderson, Head of Deutsche                  “For our graduate scheme we have                                                      commute of the office.
  Bank Birmingham, shares the reasons              access to many smart young graduates                                                  “We can’t discount the proximity to
  behind the bank’s move, and explains             from the major universities in the area.                                              London however, and our staff can
  the attraction of Birmingham for a               We find that these graduates value the
                                                                                                                                         be there within two hours, and
  large banking business.                          opportunity to have a banking career
                                                                                                                                         travelling there and back in a day is
                                                   without having to move to London.
  “We have many roles within the Bank                                                                                                    not arduous. We are very pleased
  which do not need to be based in                 “The disparity in the cost of living between                                          with our choice of Birmingham as
  London, where our UK headquarters                London and Birmingham means that                                                      a location.”

                                                                                                                                                                                  3
FIGURE 5 Changing     face of Birmingham City Centre

                                                Private sector investment in the city is       There was particularly strong occupier
FIGURE 6
                                                becoming mainstream, with a report on          activity in Birmingham city centre in
Birmingham office take-up, by
                                                emerging trends in real estate, from PwC,      the second half of last year, with take-up
sector H2 2014
                                                ranking the city the 6th best in Europe for    in Q4 alone totalling 341,164 sq ft, more
                                                investment, four places above London,          than doubling the preceding three quarters
                    16%

                                                and 7th for development.                       (figure 7).
    16                                          There are increasing numbers of examples       Total take-up for 2014 was 713,460 sq ft,
         %
                                                of corporate investment in the city.           up 7% year-on-year. Activity in
                                  1 0%          Deutsche Bank made a landmark decision         these markets is being driven by the
                                                in 2013 to further expand their operations     public sector, professional services and
                                                in Birmingham renting an additional            banking & insurance sectors, which
                                      4%        building on Brindleyplace and relocating       accounted for 72% of total activity in the
                                                around 2,000 staff from London to create a     second half of 2014.
                                       3%       ‘HQ Campus’ (interview page 3).
      45%                             3%        More recently HS2 Ltd, the vehicle behind
                                                                                               The buoyancy of the office market, as well
                                                                                               as the investment confidence in
                                                the construction of the new high-speed
                                           2%                                                  Birmingham is perhaps captured by the
                                          1%    rail line between London and Birmingham        fact that construction work has begun on
                                                and the North of England, rented nearly
             PUBLIC SECTOR
                                                                                               Birmingham’s most anticipated new
                                                100,000 sq ft of office space. The decision
             PROFESSIONAL SERVICES                                                             commercial development scheme – the
             FINANCE / BANKING                  to base the headquarters of HS2 in
                                                                                               transformation of 17 acres at Paradise
             TMT                                Birmingham marks a further vote of
             CHARITIES                                                                         Circus in the heart of the city centre.
                                                confidence in the city.
             CONSTRUCTION / ENGINEERING
             RETAIL / DISTRIBUTION                                                             The £500m scheme is aimed at revitalising
             OTHER
             PHARMA / HEALTHCARE                The “Business” Case                            this part of Birmingham; creating a
                                                                                               substantial number of jobs, office and retail
                                                The strength of Birmingham’s economy is        space and helping to attract significant
Source: Knight Frank Research                   echoed in the activity in its office market.   commercial investment.

4
BIRMINGHAM 2015                          RESIDENTIAL RESEARCH

Infrastructure boost                              connections at the heart of the city will play
                                                  a key part in providing a long-term boost to
                                                                                                        FIGURE 7
                                                                                                        Sharp rise in Birmingham office
Birmingham is well positioned to attract          residents and business alike.
                                                                                                        take-up By grade (sq ft)
further investment – with the 20-year ‘Big
                                                  Opening up the city centre will bring
City Plan’ launched in 2010 aiming to
                                                  improved pedestrian and Metro access                  350,000
completely revitalise and expand the city                                                                             GRADE A
                                                  to the central business and retail                                  GRADE B
centre. The plan aims to deliver change in                                                                            GRADE C
                                                  districts, particularly from the Jewellery            300,000
the city centre, by breaking up the restrictive
                                                  Quarter – the city’s most vibrant
post-war urban environment, such as major
                                                  residential neighbourhood.                            250,000
roads cutting through residential and
commercial areas. This will expand the city       Recent residential development has focused
                                                                                                        200,000
centre by 25% to cover 800 hectares,              on rejuvenating the canalside area to the
including far-reaching improvements to the        South West of the city Centre. The catalyst                             10 year
                                                                                                                          average
                                                                                                        150,000
urban environment and connectivity.               for regeneration in this area began with the
                                                  Mailbox development which was completed
Key infrastructure and transport projects                                                               100,000
                                                  in the early 2000s. More recently, The Cube
have been adding to this sense of
                                                  is the most notable residential scheme of
revitalisation and transformation.                                                                       50,000
                                                  the past five years. However focus is now
Increased connectivity is therefore at the        switching to the opportunities offered by
                                                                                                              0
centre of the plans for Birmingham’s future       the Jewellery Quarter, with a number of                         Q2-Q4      Q1-Q4   Q1-Q4    Q1-Q4
                                                                                                                   2011       2012    2013     2014
– better links nationally, regionally and         new developments and Victorian
internationally. The improved local               warehouse refurbishments in the pipeline.             Source: Knight Frank Research

Better connections for Birmingham

                                                   • B
                                                      irmingham International Airport offers direct access to over 100 destinations and is only
                                                     a 9 minute train journey from the city centre. However the creation of a £40 million runway
                                                     extension last year created the potential for expanding the list of long-haul destinations.
                                                     Birmingham now hosts the only direct UK to China air route outside London.
                                                   •	American Airlines also announced new direct flights from New York to Birmingham would
                                                      begin in May 2015 – a decision which may be partly based on the West Midland region
                                                      having the largest trade surplus with North America of any UK region, thanks in part to

                AIRPORT                               global brands such as JLR, JCB, Cadbury and Kraft trading both locally and in the US.

                                                   •	A key plank of the long term vision of Sir Albert Bore, head of Birmingham City Council, has
                                                      been to open up the city centre and break the ‘concrete collar’ imposed on the central
                                                      business district by the 1960’s Queensway ring roads. Phase One of the extension will
                                                      extend the current Metro Line from its current terminus at Snow Hill station to Birmingham
                                                      New Street by the end of 2015 (see map). Funding for a further phase to extend the line to
                                                      Centenary Square to tie in with the Paradise Circus re-development has also been
                                                      approved with the long-term goal being for the route to run to Five Ways and/or Edgbaston.

            METRO LINE                             •	A further Metro extension eastwards to the future HS2 station at Curzon Street and

            EXTENSION                                 beyond, ultimately to Birmingham Airport and perhaps even Coventry is also in the pipeline,
                                                      with the Curzon Street extension slated for completion by around 2020.

                                                   •	This high speed rail link will cut the travel time between London and Birmingham from 1hr
                                                      21 minutes to 49 minutes. Phase 1 will connect London and Birmingham, as well as going
                                                      slightly further north to Hansacre, while Phase 2 will have two “legs” going further north,
                                                      one to Manchester and one to Leeds via Nottingham and Sheffield. The construction of the
                                                      line alone, with the rail links and infrastructure around it, could create 22,000 jobs in the
                                                      West Midlands and further Birmingham’s position as the regional hub for the heart of
                                                      England. The HS2 Paving Act, authorising expenditure in preparation for the creation of the
                                                      new rail network, received Royal Asset in November 2014. A final decision on the exact
                                                      route is expected after the General Election in 2015 with the HS2 Hybrid Bill, currently at
                                                      the Commons Select Committee stage, following soon after.
                                                   •	According to a KMPG / DfT 2013 Regional Impact Study, the West Midlands metropolitan
                                                      region stands to see direct productivity gains valued at between £1.5 billion and £3.1 billion
                                                      per year; equivalent to between a 2.1% and 4.2% increase in total local economic output
                     HS2                              once HS2 is ready in 2037.

                                                                                                                                                       5
Housing demand                                           The shortage of stock in the city has been

    BIRMINGHAM
                                                                                                              reflected in price growth in recent years,
                                                     and supply                                               especially as buyer confidence and
                                                     Population projections from the ONS                      interest started to rise in the wake of the
            Education                                suggest that Birmingham will see organic                 financial crisis. Average residential
           Birmingham is home to five
                                                     population growth of 3.6% between 2015                   property prices rose by 7% between the
    universities and over 50,000 undergraduate
                                                     and 2020; equating to just under 40,000                  beginning of 2013 and the end of last
    students, of which more than 6,000 are
    from overseas. Two of its schools are            new residents over the next five years.                  year according to the latest data from the
    ranked among the top 15 in the country           Birmingham is forecast to see a growth in                Land Registry.
    in terms of A-Level results. Some 38             the number of households from 422,022 in
    secondary schools in the city are classed                                                                 The competition to live in the centre of
                                                     2014 to 440,529 by 2019 – a rise of around               town, coupled with a lack of stock
    as “Outstanding” by Ofsted.
                                                     18,500 households. This equates to an                    availability due to lack of development
             Culture                                 average annual increase of approx. 3,680
                                                     households each year.
                                                                                                              activity in the wake of the downturn, is
             Birmingham Hippodrome is the most                                                                also reflected in rental prices, with
    popular theatre in the UK with over 520,000      By looking at all the current residential                average rents carrying a premium, as
    visitors every year. The city also has more      planning consents across Birmingham,                     shown in figure 11.
    than 500,000 works of art in one square mile     using construction timing estimates
    with Birmingham Museum & Art Gallery                                                                      This chimes with the findings of our
                                                     provided by Glenigan, together with the
    home to the world’s largest Pre-Raphaelite                                                                Tenant Survey, the largest survey of
                                                     assumptions that; all sites with planning
    collection, including some 2000 art works.                                                                its kind ever conducted in the UK.
                                                     consent as at February 2015 will be
    Its music and event venues such as the
                                                     realised; that the units are made available              We asked 3,000 tenants across the UK
    National Indoor Arena, LG Arena and
                                                     for sale halfway through the construction                about their choices when deciding on a
    Symphony Hall are also world-class.
                                                     process, and; an average monthly sales                   rental property.
    Birmingham has the most Michelin starred
    restaurants of any city in the UK outside
                                                     rate of 3.5% across each site, we have
                                                                                                              It showed that while affordability was the
    London, with four restaurants boasting           attempted to illustrate the annual supply
                                                                                                              key priority, proximity to transport and
    1 star.                                          of new homes versus the predicted
                                                                                                              place of work was particularly important
                                                     growth in households.
                                                                                                              to younger tenants. In fact, the results
              Recreation                             We must note that it is hard to second-                  showed that this was particularly true for
              The city is in the top three most      guess the details how and when                           the West Midlands.
    visited places to shop in the UK. The Bullring
                                                     developers will choose to bring forward
    shopping centre alone is the size of 26                                                                   Some 40% of those living in the West
                                                     their schemes, which can affect supply
    football pitches. Over 400 specialist                                                                     Midlands said they would choose a
                                                     timings. However, our forecast shows that
    businesses in the 250 year old Jewellery
                                                     across Birmingham as a whole, the                        studio flat if the rent was affordable and if
    Quarter are responsible for manufacturing
    around 40% of the UK’s jewellery.                expected supply of new homes is set to                   it was located in a “perfect” central
                                                     fall short of the potential growth in                    location, this is higher than the wider
    Birmingham is also one of the greenest cities
    in the UK with around 600 designated parks       households by an average of nearly 2,000                 country average of 36%. This rises to
    and open spaces, including the Botanical         a year between 2015 and 2019.                            42% for those aged 35 to 44.
    Gardens in Edgbaston that first opened in
    1832. Famously the city also has more miles
    of canal than Venice.                            FIGURE 9 Estimated supply/demand dynamic
                                                     2015 – 2019 Birmingham Housing Supply vs Demand

FIGURE 8
Birmingham residential sales
volumes Monthly Sales 2007-2014
                                                                                                                                                            DEMAND

                                                     4,000

2,000                                                3,500      AVERAGE ANNUAL FORECAST DEMAND

                                                                      ANNUAL HOUSEHOLD GROWTH
                                                     3,000
                                                                      ANNUAL ESTIMATED SUPPLY TO MARKET
1,500
                                                     2,500
                                                                AVERAGE ANNUAL
                                                     2,000      FORECAST SUPPLY
1,000                                                                                                                                                                To
                                                                                                                                                            SUPPLY

                                                     1,500

    500                                              1,000

                                                       500

      0                                                  0
          2007 2008 2009 2010 2011 2012 2013 2014                    2015                    2016                    2017                  2018
                                                     Source: ONS 2011-based Subnational Household Growth Projections, Glenigan, Knight Frank Residential Research
Source: Land Registry
                                                                                                 FORECAST

6
BIRMINGHAM 2015                                   RESIDENTIAL RESEARCH

  FIGURE 10 PRS:                                     Tenant priorities – West Midlands

        100%
                                                                                                                                       ALL
                        90%
                                                                                                                                       25-34
                        80%                                                                                                            35-44
                        70%

                        60%
                                                                                                                                               “The Birmingham residential
                        50%                                                                                                                      market has matured over
                        40%                                                                                                                      the last eight years. As a
                        30%
                                                                                                                                                 consequence buyer profiles and
                                                                                                                                                 requirements have changed
                        20%
                                                                                                                                                 significantly from the ‘peak’ of
                        10%                                                                                                                      the market in 2007. We are
                                   0%
                                                                                                                                                 seeing a trend with buyers
                                                                                                                                                 looking for better and larger
                                     Affordability Close to             Close to         Close to Close to     Close to               Close      space with more emphasis on
                                                             work/       shops          transport friends and amenities              to good     quality, rather than being driven
                                                           university                      links     family  (cafes, gym etc)        schools
                                                                                                                                                 purely by capital values.
   Source: Knight Frank Residential Research
                                                                                                                                               “This transformation has
                                                                                                                                                 gathered pace over the last
 Average prices in Birmingham’s                                                               As of December 2014 (latest figures)
                                                                                                                                                 18 months, and is directly
 residential market last peaked in July 2007                                                  Birmingham was the local authority with
 a month that saw over 1,800 transactions                                                     the sixth highest number of completed
                                                                                                                                                 linked to the improvement
 totalling nearly £306m worth of property,                                                    equity loans under the Help-to-Buy
                                                                                                                                                 of infrastructure in the city
 equating to an average sale price of                                                         Scheme that began in October 2013,                 alongside the relocation to
                                      90%

                                                                                                                              ALL                the city of businesses such as
                                     87%

 £167,607. Sales volumes hit a low in early                                                   which may have partly helped to
                                    82%

                                                                                                                              25-34              Deutsche Bank.
 2009, in the aftermath of the financial                                                      re-energise the local market in the last
                                                                                                                              35-44
 crisis, with the average sale price                                                          18 months.                                       “Demand has grown at a time
                                                        63%

 dropping to its lowest point a few months
                                                       61%

                                                                                              Our forecasts suggest a further 17%                when supply is restricted.
                                                     55%

 later in May. Volumes plateaued for the                                                                                                         The traditional market of buy-
                                                                                     51%

                                                                                                           50%

                                                                                              growth in prices between 2015 and
                                                                      48%

                                                                                    50%
                                                                     47%

 following two years, but have started to
                                                                     46%

                                                                                                                           46%
                                                                                   46%

                                                                                              2019 in the West Midlands, and we                  to-let investors has expanded
                                                                                                                         39%

 pick up since mid-2013. Recently the
                                                                                                     38%

                                                                                                                                                 to include owner-occupiers,
                                                                                                    37%

                                                                                              acknowledge the potential for
                                                                                                                   33%

 average sale price passed the previous
                                                                                              outperformance in some local markets,              including many professionals
                                                                                                                                      26%

 2007 peak, with the pace of growth
                                                                                                                                    20%

                                                                                              for example central Birmingham.                    working in the city, as well
                                                                                                                                    19%

 outperforming that in the West Midlands.
                                                                                                                                                 as homeowners looking to
                                                                                                                                                 downsize. We have also
  FIGURE 11                                                                                   FIGURE 12                                          seen the arrival of students
                                   Affordability      Close to       Close to      Close to         Close to       Close to           Close
  PRS: Average weekly
                work/ asking rents transportPrice
                          shops                    change
                                               friends and amenities                                                                 to good     from overseas who have
  Birmingham, 2014 university                                                           links Jan 2013
                                                                                                    family
                                                                                                       = 100     (cafes, gym etc)    schools     shown a preference
                                                                                                                                                 for living in high-quality
                                   £350            BIRMINGHAM                                 115
                                                                                                           BIRMINGHAM INDEX                      residential developments.
                                                   CITY CENTRE                                             ENGLAND & WALES INDEX
                                   £300
                                                   (B1,B2,B3 & B4)
                                                                                                           WEST MIDLANDS INDEX, SA             “There will be challenges around
                                                                                                                                                 stepping up delivery of new
        100%                                                                                  110
                                                                                                                                                 homes, especially in central
Average weekly asking rent: 2014

          £250                                                                                                                         ALL
         90%
                                                                                                                                       25-34     Birmingham in the coming
                        80%
                         £200                                                                                                          35-44     years, so we expect price
                        70%
                                                                                              105                                                growth in this market to be
                         £150                                                                                                                    underpinned by that supply and
                        60%
                                                                                                                                                 demand imbalance.”
                        50%
                         £100
                                                                                              100
                        40%                                                                                                                     MARK EVANS
                          £50                                                                                                                   Head of Regional New Homes
                        30%                                                                                                                     Sales, Knight Frank Birmingham
                        20%£0                                                                  95
                                          Studio          1-bed      2-bed      3-bed                     2013                      2014
   10%
  Source: Knight Frank Residential Research, Zoopla                                          Source: Knight Frank Research
    0%

                                      Affordability        Close to     Close to         Close to Close to     Close to               Close
                                                             work/       shops          transport friends and amenities              to good                                         7
                                                           university                      links     family  (cafes, gym etc)        schools
GLOBAL BRIEFING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   For the latest news, views and analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     on the world of prime property, visit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  KnightFrankblog.com/global-briefing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  RESIDENTIAL RESEARCH
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Liam Bailey
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Global Head of Research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  +44 20 7861 5133
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  liam.bailey@knightfrank.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Gráinne Gilmore
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Head of UK Residential Research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  +44 20 7861 5102
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  grainne.gilmore@knightfrank.com

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  RESIDENTIAL DEVELOPMENT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Mark Evans
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Head of Regional New Homes Sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  +44 12 1233 6410
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  mark.evans@knightfrank.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  David Fenton
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Head of Regional Land
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  +44 78 3658 7931
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  david.fenton@knightfrank.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Andrew Davis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Head of Regional Residential Valuations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  +44 12 1233 6432
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  andrew.davis@knightfrank.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Lucy Jones
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Head of Investment Lettings and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Management
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  +44 20 7861 1264
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  lucy.jones@knightfrank.com

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                                                                                                                                                                                                                                                             RESIDENTIAL RESEARCH

                                                                                                                                         RESIDENTIAL RESEARCH                                                                                                PRIME COUNTRY
                                                                                                                                                                                                                                                             HOUSE INDEX

                                                                                                                                         UK RESIDENTIAL
                                                                                                                                                                                                                                                                                                          PRIME COUNTRY HOUSE PRICES
                                                                                                                                                                                                                                                                                                          CLIMB 3.4% IN 2014

                                                                                                                                         FORECAST &
                                                                                                                                                                                                                                                                                                          Prime country house prices rose for an eighth consecutive quarter
                                                                                                                                                                                                                                                                                                          between October and December, the longest run of uninterrupted price
                                                                                                                                                                                                                                                                                                          growth since 2007. Oliver Knight examines the latest figures.

                                                                                                                                         RISK       MONITOR
                                                                                                                                                                                                                                                             Results for Q4 2014                          Price growth in the prime country house
                                                                                                                                                                                                                                                                                                          market lost some of its momentum in the
                                                                                                                                                                                                                                                                                                                                                                                                          activity in early December as prime
                                                                                                                                                                                                                                                                                                                                                                                                          property buyers looked to move ahead
                                                                                                                                                                                                                                                             Prime country house prices increased         latter half of 2014, with property values                                                       of the rate change. Under the new rules,
                                                                                                                                                                                                                                                             by 0.2% in the final quarter of the year,    increasing by just 0.5% during the second                                                       buyers of homes valued at more than
                                                                                                                                         PRE-ELECTION EDITION                                                                                                after a 0.3% rise in Q3                      half of the year. This compares to growth of
                                                                                                                                                                                                                                                                                                          nearly 3% over the first six months of 2014.
                                                                                                                                                                                                                                                                                                                                                                                                          £937,500 face higher stamp duty charges.

                                                                                                                                         FEBRUARY 2015                                                                                                       Annual growth for 2014 was 3.4%,             The annual change in prime property prices
                                                                                                                                                                                                                                                                                                                                                                                                          As a result, December 3rd, the day prior to
                                                                                                                                                                                                                                                                                                                                                                                                          the new rules coming into force, was the
                                                                                                                                                                                                                                                             in line with our forecast for a 3.5%         in 2014 was 3.4%, in line with our forecast                                                     busiest day of 2014 for the prime country
                                                                                                                                                                                                                                                                                                          for the year. The countdown to the 2015                                                         market in terms of transactions levels.
                                                                                                                                                                                                                                                             increase in prices over the course of
                                                                                                                                                                                                                                                                                                          general election, tighter mortgage lending
                                                                                                                                                                                                                                                             the year                                                                                                                                     It is possible that the prime sector of the
                                                                                                                                                                                                                                                                                                          and the prospect of an interest rate rise, all
                                                                                                                                                                                                                                                                                                          contributed to slower price growth in the                                                       market may take some time to absorb the
                                                                                                                                                                                                                                                                                                          second half.                                                                                    changes as a result of the higher upfront
                                                                                                                                                                                                                                                             The number of prime country house
                                                                                                                                                                                                                                                                                                                                                                                                          cost of moving, with harder negotiations
                                                                                                                                                                                                                                                             sales in 2014 was 3% higher than             More restrained price growth in recent                                                          between buyers and vendors likely.
                                                                                                                                                                                                                                                             in 2013                                      months reflects what has happened in the
                                                                                                                                                                                                                                                                                                          mainstream market, with the Nationwide                                                          Prime country house prices are still trading
                                                                                                                                                                                                                                                                                                          House Price Index having eased for the                                                          at a large ‘relative’ discount to prices in the
                                                                                                                                                                                                                                                             Prime country house prices are forecast                                                                                                      capital having experienced several years
                                                                                                                                                                                                                                                                                                          fourth consecutive month in December.
                                                                                                                                                                                                                                                             to increase by 2% in 2015                                                                                                                    of static or modest growth since the end of
                                                                                                                                                                                                                                                                                                          Any slowdown in the wider market is likely
                                                                                                                                                                                                                                                                                                          to have an impact on buyer sentiment in                                                         the financial crisis and prime prices remain
                                                                                                                                                                                                                                                                                                          the prime markets.                                                                              16% below the previous market peak.

                                                                                                                                                                                                                                                                                                          In spite of more moderate prices rises,                                                         As figure 2 shows, price performance is
                                                                                                                                                                                                                                                                                                          market activity has remained robust.                                                            increasingly dependent on property type.
                                                                                                                                                                                                                                                                                                          The number of prime country house sales                                                         While the average cottage increased in

                                                                                                                                                                                                                                                                                                                                                                                                                                                               © Knight Frank LLP 2015
                                                                                                                                                                                                                                                                                                          completed by Knight Frank in 2014 was                                                           value by 6.8% in 2014, manor houses rose
                                                                                                                                                                                                                                                                                                          3% higher than the previous year and 24%                                                        by just 1.4%.
                                                                                                                                                                                                                                                                                                          higher than in 2012, indicating that demand
                                                                                                                                                                                                                                                                                                                                                                                                          We are forecasting average price
                                                                                                                                                                                                                                                                                                          remains strong.
                                                                                                                                                                                                                                                                                                                                                                                                          growth of 2% across the prime country
                                                                                                                                                                                                                                                                                                          Reforms to stamp duty, announced by                                                             market in 2015, but do not rule out some
                                                                                                                                                                                                                                                                                                          Chancellor George Osborne during the                                                            areas of outperformance, especially in
                                                                                                                                                                                                                                                                                                          Autumn Statement, sparked a flurry of                                                           key commuter towns.

                                                                                                                                                                                                                                                                                                                                                                                                                                                               This report is published for general information
                                                                                                                                                                                                                                                                                                          FIGURE 1                                                                                        FIGURE 2
                                                                                                                                                                                                                                                                                                          Quarterly and annual prime                                                                      Prime country: Annual price change
                                                                                                                                                                                                                                                                                                          country price growth                                                                            by property type

                                                                                                                                                                                                                                                                                                           6%

                                                                                                                                              KEY HOUSING                                                                                                      OLIVER KNIGHT                               4%
                                                                                                                                                                                                                                                               Residential Research
                                                                                                                                            POLITICIANS SHARE

                                                                                                                                                                                                                                                                                                                                                                                                                                                               only and not to be relied upon in any way.
                                                                                                                                                                                                                                                                                                           2%
                                                                                                                                           THEIR PLEDGES WITH                                                                                                 “The 0.2% price increase took
                                                                                                                                              KNIGHT FRANK                                                                                                     the annual change in prime                  0%

                                                                                                                                                                                                                                                               property prices in 2014 to
                                                                                                                                                                                                                                                               3.4%, in line with our forecast             -2%

                                                                                                                                                                                                                                                               for the year.”
                                                                                                                                                                                                                                                                                                           -4%                                                                         QUARTERLY
                                                                                                                                                                                                                                                               Follow Oliver at @oliverknightkf                                                                                                                                                 1.4%

                                                                                                                                                                                                                                                                                                                                                                                                                                                               Although high standards have been used in
                                                                                                                                                                                                                                                                                                                                                                                       ANNUAL

                                                                                                                                                                                                                                                               For the latest news, views and analysis     -6%
                                                                                                                                                                                                                                                                                                                                                                                                             6.8%             3.4%              MANOR
                                                                                                                                                                                                                                                                                                                  Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3                                                        Q4         COTTAGE        FARMHOUSE            HOUSE
                                                                                                                                                                                                                                                               on the world of prime property, visit            2012     2013        2014
                                                                                                                                         HOUSING POLICY                             UK AND REGIONAL                               COMPREHENSIVE DATA           Global Briefing or @kfglobalbrief          Source: Knight Frank Residential Research                                                       Source: Knight Frank Residential Research
                                                                                                                                         ROUND-UP                                   PRICE FORECASTS                               AND COMMENTARY

The Wealth Report                                            The Private Rented                                                     UK Housing Market                                                                                                        Prime Country House                                                                                                                                                                               the preparation of the information, analysis,
2015                                                         Sector 2014                                                            Forecast Q1 2015                                                                                                         Index Q4 2014                                                                                                                                                                                     views and projections presented in this report,
                                                                                                                                                                                                                                                                                                                                                                                                                                                               no responsibility or liability whatsoever can be
                                                                                                                                                                                                                                                                                                                                                                                                                                                               accepted by Knight Frank LLP for any loss or
                                                                                                                                                                                                                                                                                                                                                                                                                                                               damage resultant from any use of, reliance on
                                                                                                                                                                                                                                                             RESIDENTIAL RESEARCH
 RESIDENTIAL RESEARCH                                         RESIDENTIAL RESEARCH
                                                                                                                                                                                                                                                             RESIDENTIAL DEVELOPMENT
                                                                                                                                                                                                                                                             LAND INDEX

                                                                                                                                                                                                                                                                                                                                                                                                                                                               or reference to the contents of this document.
                                                                                                                                     Knight Frank/Markit House Price Sentiment Index (HPSI) – January 2015

                                                                                                                                          Household sentiment on current and future house prices moderates
                                                                                                                                                                                                                                                                                                         GREENFIELD LAND PRICES RISE
 BUILDING                                                                                                                            Key headlines for January 2015                                 had risen over the last month, while 3.1% reported a                                                 2.3% IN 2014

                                                              UK TENANT
                                                                                                                                      Households in all regions covered by our                     fall. This gave the HPSI a reading of 58.2 (see figure

                                                                                                                                                                                                                                                                                                                                                                                                                                                               As a general report, this material does not
                                                                                                                                                                                                    1), the twenty-second consecutive month that the                                                     The growth in land values moderated across England and Wales in the
                                                                                                                                        sentiment index perceive that prices rose in

 MOMENTUM
                                                                                                                                                                                                    reading has been above 50.                                                                           final quarter of 2014, reflecting the movement in the wider housing market.
                                                                                                                                        January
                                                                                                                                                                                                                                                                                                         However residential development land values in prime central London

                                                              SURVEY 2014
                                                                                                                                                                                                    Any figure over 50 indicates that prices are                                                         continued their strong growth, ending the year up 24%. Gráinne Gilmore
                                                                                                                                         Expectations for future price growth fell back                                                                                                                 examines the latest market trends.
                                                                                                                                          across the UK in January, and are well below              rising, and the higher the figure, the steeper the
 HOUSEBUILDING REPORT 2014                                                                                                                last May’s record-high
                                                                                                                                                                                                    increase. Any figure below 50 indicates that
                                                                                                                                                                                                    prices are falling.                                      Key facts Q4 2014                           Greenfield residential development land                                                         turn, has started to weigh on pricing as

                                                                                                                                                                                                                                                                                                                                                                                                                                                               necessarily represent the view of Knight Frank
                                                                                                                                                                                                                                                                                                         values remained broadly static in the final                                                     while there is still sturdy competition for

                                                              PRIVATE RENTED SECTOR RESEARCH                                             Londoners expectations for house price
                                                                                                                                          growth over the next 12 months rose in
                                                                                                                                                                                                    The HPSI was on a general downward trend for
                                                                                                                                                                                                                                                             Average greenfield residential
                                                                                                                                                                                                                                                             development land prices up 2.3% in
                                                                                                                                                                                                                                                                                                         quarter of 2014, rising by just 0.1%.
                                                                                                                                                                                                                                                                                                         This took the annual rate of growth to
                                                                                                                                                                                                                                                                                                                                                                                                         good sites, it is less fierce.
                                                                                                                                                                                                                                                                                                                                                                                                         Another factor weighing on greenfield land
                                                                                                                                                                                                    most of the second half of 2014 (figure 1). January’s    2014, after a 5.3% rise in 2013             2.3%, well under the 7.2% rate of growth                                                        prices is the increasing cost of labour and
                                                                                                                                          January                                                   reading of 58.2, the lowest in 14 months, was a                                                      seen in house prices. However it is likely                                                      materials. The industry is still gearing up
                                                                                                                                                                                                    continuation of this trend and well below the                                                        land price growth will remain subdued                                                           after the recession, and recruitment of
                                                                                                                                         Some 5.9% of UK households plan to buy a                                                                           Prices rose by 0.1% in Q4, the most         over the coming year as rising costs
                                                                                                                                                                                                    average reading for last year of 61.0.                   modest growth since Q4 2012
                                                                                                                                                                                                                                                                                                                                                                                                         new tradesmen is proving problematic in

                                                                                                                                                                                                                                                                                                                                                                                                                                                               LLP in relation to particular properties or
                                                                                                                                          property in the next 12 months                                                                                                                                 press on margins.                                                                               many areas. It is no coincidence that the
                                                                                                                                                                                                                                                                                                                                                                                                         cost of building in the UK has risen up the
                                                                                                                                                                                                    In spite of the month-on-month fall, households in                                                   Activity in the land market has certainly
                                                                                                                                                                                                                                                             Land values in prime central London                                                                                                         international rankings. It is now the 8th
                                                                                                                                     Change in current house prices                                 all 11 regions covered by the index reported that                                                    picked up over the last 12-18 months
                                                                                                                                                                                                                                                             climbed by 6.4% in Q4 2014, taking                                                                                                          most expensive country in which to build,
                                                                                                                                     Households perceive that the value of their home               prices rose in January, led by Londoners (65.3) and                                                  – this is reflected in 17% rise in private
                                                                                                                                                                                                                                                                                                                                                                                                         from 43 countries surveyed, according
                                                                                                                                                                                                                                                             the annual rise to 24%                      units under construction across the UK in
                                                                                                                                     rose in January, according to the House Price                  households in the South East (63.0). Meanwhile,                                                                                                                                                      to Arcadis, the design consultancy firm –
                                                                                                                                                                                                                                                                                                         December 2014 compared to December
                                                                                                                                     Sentiment Index (HPSI) from Knight Frank and                   households in the North West (53.0) and Wales                                                                                                                                                        although the relative strength of sterling to
                                                                                                                                                                                                                                                             Land prices in prime central London         2013. There has been an increase in activity
                                                                                                                                     Markit Economics.                                              (53.9) perceived the slowest rates of price growth                                                                                                                                                   the Euro this year has also played a part in

                                                                                                                                                                                                                                                                                                                                                                                                                                                               projects. Reproduction of this report in whole
                                                                                                                                                                                                                                                             up 48% since September 2011                 in most regions, as shown in figure 2. The
                                                                                                                                                                                                    over the course of the month.                                                                                                                                                                        this calculation.
                                                                                                                                                                                                                                                                                                         demand for new housing is also robust
                                                                                                                                     Some 19.5% of the 1,500 households surveyed                                                                                                                         across most parts of the country, with the
                                                                                                                                     across the UK said that the value of their home                                                                                                                     take-up of the Government’s Help to Buy                                                         FIGURE 2
                                                                                                                                                                                                                                                                                                         Equity Loan scheme rising to 38,052 in the                                                      Change in number of residential
                                                                                                                                                                                                                                                                                                         20 months to November 2014, with some                                                           units on site (under construction)
                                                                                                                                                                                                                                                                                                         83% of these being first-time buyers.                                                           December 2014 v December 2013
                                                                                                                                          Fig 1: Change in current and future value of property (HPSI)

                                                                                                                                                                                                                                                                                                                                                                                                                                                               or in part is not allowed without prior written
                                                                                                                                                                                                                                                                                                         The supply of land has also risen, with the
                                                                                                                                                                                                                                                                                                         activities of land promoters helping boost
                                                                                                                                                                                                                                                                                                         the pipeline of oven-ready sites. This, in

                                                                                                                                                                                                                                                                                                         FIGURE 1
                                                                                                                                                                                                                                                                                                         Development land values
                                                                                                                                                                                                                                                                                                         Quarterly changes, Sep 2012 - Dec 2014

                                                                                                                                                                                                                                                                                                                                                                                                                                                               approval of Knight Frank LLP to the form
                                                                                                                                                                                                                                                                                                         8%                PCL
                                                                                                                                                                                                                                                                                                                           ENGLAND AND WALES
                                                                                                                                                                                                                                                                                                         7%
                                                                                                                                                                                                                                                               GRÁINNE GILMORE
                                                     UK EY
                                                                                                                                                                                                                                                               Head of UK Residential Research           6%

                                                  14
                                                20 SURV
                                                                                                                                                                                                                                                                                                         5%
                                                                                                                                                                                                                                                              “Price growth for residential
                                           SIVE DER
                                                                                                                                                                                                                                                                                                         4%
                                                                                                                                                                                                                                                               development sites is likely

                                                                                                                                                                                                                                                                                                                                                                                                                                                               and content within which it appears. Knight
                                        CLU IL      S
                                      EX SEBU SULT
                                                                                                                                                                                                                                                               to be more subdued over                   3%

                                                                                                                                                                                                                                                               the coming year as rising
                                        U    RE
                                                                                                                                                                                                                                                                                                         2%

                                      HO                                                                                                                                                                                                                       construction costs press                  1%
                                                                                                                                                                                                                                                               on margins.”                              0%
                                                                                                                                                                                                                                                               Follow Gráinne at @ggilmorekf
                                                                                                                                                                                                                                                                                                         -1%
                                                                                                                                                                                                                                                                                                               Sep-12
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  OUTLOOK         HELP TO BUY –          DEVELOPMENT                              WHERE ARE THE IDEAL
                                                              WHAT TENANTS WANT                         AFFORDABILITY VS LOCATION         NB: A score of 50 equates to no change, above or below representing growth or decline respectively.
                                                                                                                                                                                                                                                               Global Briefing or @kfglobalbrief         Source: Knight Frank Residential Research                                                       Source: Knight Frank Residential Research, Glenigan
  FOR HOUSING     DETAILED ANALYSIS      ECONOMICS                                RENTAL PROPERTIES?

Housebuilding                                                UK Tenant Survey                                                       House Price Sentiment                                                                                                    Residential Development                                                                                                                                                                           registered in England with registered number
Report 2014                                                  2014                                                                   Index (HPSI) - Jan 2015                                                                                                  Land Index - Q4 2014                                                                                                                                                                              OC305934. Our registered office is 55 Baker
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