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BAUMAGAZIN-ONLINE.DE
BAUMASCHINEN
BAUGERÄTE
BAUFAHRZEUGE
MEDIAPACK 2020
Media-Information 2020 2
Title portrait
The is published in the complete European German speaking area and offers monthly extensive information of the construction branch in the field of:
Titelbild: © istock.com
• Demolition technique/deconstruction • Vehicle technique • Special civil engineering
• Motorway and road building • Gardening and landscaping • Civil engineering
• Construction machines technique • Winning of stones, earths, • Tunnel construction/mining
z_BM_2019_06_Umschlag_X18_20190607_01.qxp_Umschlag 07.06.19 14:37 Seite 1
• Building site arrangements chips and sand • Business management
Juni 2019
BAUMAGAZIN-ONLINE.DE
6
• Construction tools and • Building construction, • Hydraulic engineering | BAUMASCHINEN
| BAUGERÄTE
| BAUFAHRZEUGE
construction devices work on scaffolding • Communal and utility vehicles
• Concrete construction and • Communal technique and accessories
ready-mix concrete • Crane technique Der Um
welt zu
6/2019
liebe.
• Bridge construction • Recycling *
In each edition the monthly changing topics are finished clearly structurized In every issue you‘ll find:
NEON: GERMAN DESIGN
AWARD WINNER 2019 Takeuchi – Schäfer
and published (please see the editorial topic plan). Month per month the Starke Leistung,
Würth MODYF, ein Unternehmen das die beste Arbeitskleidung und Sicherheitsschuhe
bieten will: Meisterwerke. Visionäres Denken inspiriert uns täglich aufs Neue, zukunftsorien-
• Product novelties of manufacturers and hoher Komfort
tierte Standards in Sachen Workwear & Safety footwear zu setzen.
Entdecken Sie ab sofort die Highlights der preisgekrönten und modernen Warnschutz-
Kollektion NEON online. Jetzt auch für Damen erhältlich.
target group of the readers levels at the topic focal point of the magazine. CREATE YOUR MASTERPIECE IM BLICKPUNKT »MIETE – LEASING«
traders of the construction branch
MODYF.DE WORKWEAR
This corresponds to our strategy, to counter spreading losses successfully.
VORSCHAU AVANT TECNO DEUTSCHLAND IM BAUMAGAZIN-INTERVIEW
Grüne Branche Absatz und Umsatz klarx-Geschäftsführer
Würth MODYF GmbH & Co. KG • Benzstraße 7 • D-74653 Künzelsau-Gaisbach • Tel.: 0800/6639311 • Fax: 07940/5480 -50 • info@modyf.de •modyf.de in Eisenach signifikant erhöhen Matthias Handschuh
In clear design with topic related text and picture articles as well as monthly • Construction site reports
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für um isch abbaub
current press announcements the bauMAGAZIN offers builders of all bran-
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| BAUMERÄTE
A first class date bank is the basic condition for • Second-hand machines, devices
| BAUGAHRZEUGE
BAUMAGAZIN
| BAUF 13.06.19
11:21
our business philosophy: with currently more than and vehicle market
63.000 well-kept address data of the construction • Auctions
industry from Germany and abroad we give you
8/2019
the security of a high advertisement effectiveness • Business connections and job market
with an unimportant spreading loss – spreading
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cycling duchen • Current business announcements
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• Fair details and event notes
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Media-Information 2020 3
Editorial department/Publisher • Analysis for extend and content
1. Short characteristics 6. Subscription price annual subscription
The bauMAGAZIN is one of the leading trade magazines for the construction Germany: 55,– € (despatch and VAT included)
industry. It is getting circulated all over Germany and German-speaking European Foreign countries: 68,– € (despatch included; Europe)
countries with a monthly edition of 18.500 units on average. The perfect Price per issue: 6,50 € (order at: baumagazin@sbm-verlag.de)
target group for the divisions construction machinery, construction equipment ISSN: 1610-3785
and construction vehicles will be chosen every month related to a special topic 17. Extend analysis 2018 / 19 = 11 issues
out of a categorized data file of 63.000 addresses. This guarantees highest Magazine format DIN A4, 210 mm wide, 297 mm high
advertisement efficiency – spreading losses are nearly impossible. Total extend 2.140 pages = 100,0 %
The topic preparation is effected up-to-date with product novelties, construction Editorial part 1.397 pages = 65,3 %
site reports, interviews, company portraits, business news or »on-site« Advertisement part 743 pages = 34,7 %
appointments (»on-locations«) by our editors. Furthermore you can find the thereof
bauMAGAZIN at all important exhibitions reporting about the current new.
business directory/rental park guide 32 pages = 4,4 %
2. Memberships – used machinery market 114 pages = 15,4 %
3. Organ – business specialist 52 pages = 7,0 %
4. Management Markus Holl, Joachim Plath branchentreff 52 pages = 7,0 %
5. Publishing management Tobias Haslach Insert 27 pc(s)
6. Editorial department Michael Wulf, Thomas Schürger, Dan Windhorst Bound insert 4 pc(s)
7. Project management Tobias Nickert 18. Content analysis of the
8. Advertisements Tobias Nickert, Wolfgang Emmler, editorial part 2018 / 19 1.397 pages = 100,0 %
Benjamin Chucholowski Construction machines/construction/equipment
9. Volume/Year 24th volume, 2020 construction logistics/mechanical engineering
Mode of publishing monthly software & accessories: 920 pages = 65,9 %
(11 issues including 1 double issue 12/1) Technical vehicle information
10. Publishing house SBM Verlag GmbH and accessories 104 pages = 7,4 %
11. Postal address Hermann-von-Barth-Str. 2, D-87435 Kempten Fairs & dates 192 pages = 13,7 %
12. Telephone +49 (0) 8 31 / 5 22 04-0 Names & news 51 pages = 3,7 %
Telefax +49 (0) 8 31 / 5 22 04-50 Up-to-date topics* 36 pages = 2,6 %
13. Internet www.baumagazin-online.de Miscellaneous** 94 pages = 6,7 %
E-Mail info@baumagazin-online.de
14. Dates and editorial topics see enclosure *) Up-to-date topics contains: retailer news, anniversaries, events, awards
**) Miscellaneous contains: Table of contents, imprint, list of editorial offices, house advertising,
testimonial, Tipps for companies, editorial
Media-Information 2020 4
Analysis for editions and circulation Nielsen
19. Editions control affiliated to IVW Breakdown of the actually circulated issue
20. Editions analysis according to Nielsen areas
Copies per issue annual averag % copies
(1st July 2018 to 30th June 2019
Nielsen area I 12,6 2.305
based on the AMF scheme
Schleswig-Holstein, Hamburg,
Print run 18.625 Bremen, Lower Saxony
Actually circulated issue 18.291
Nielsen area II 14,8 2.707
thereof abroad 1.052
North Rhine-Westphalia
Issue sold 4.193 Nielsen area III a 16,8 3.073
thereof abroad 128 Hessen, Rhineland-Palatinate,
thereof member pieces – Saarland
- Copies subscribed 4.193
- Other sales – Nielsen area III b 14,7 2.689
- Single sales – Baden-Wuerttemberg
Nielsen area IV 21,8 3.987
Free pieces 14.099
Bavaria
Residual, archive Nielsen area V 4,9 896
and voucher copies 333 Berlin
Nielsen area VI 4,3 787
21. Geographical circulation analysis Mecklenburg-Western Pomerania,
Economic area Share of the actually circulated issue Brandenburg, Saxony-Anhalt
% copies Nielsen area VII 10,1 1.847
Thuringia, Saxony
Inland 94,3 17.239
Abroad 5,7 1.052 Actually circulated inland 100,0 18.291
Actually circulated issue 100,0 18.291 Abroad 100,0 1.052
Media-Information 2020 5
Short Version – Inquiry method Analysis for editions and circulation
1. Condition of the file 5. Basic totality (investigated share)
In the consignee file all the addresses of all consignees are collected on the Actually circulated issue 18.390 = 100,00 %
EDP. The file is arranged according to national consignees and consignees Not included in the inquiry
abroad. The addresses of the national consignees are sorted according to Single sale, advertisement copies – = 0%
postcodes and the consignees abroad according to countries. the basic totality (actually circulated issue) 18.390 = 100,00 %
2. Mode of analysis 6. Description of the inquiry
Circulation analysis by appraisal of the files – total inquiry The evaluation is based on the total file, The investigated shares for the circu-
3. Day of the listing 8th August 2019 lation in the Federal Republic of Germany and abroad were projected on the
actually circulated issue in the annual average.
4. Structure of the consignees on start of the inquiry
7. Aiming person of the inquiry to be omitted
a) Total number of consignees in the file 63.614
8. Definition of the reader to be omitted
b) Structure of one issue according to circulation methods
Consignee in the file issue sold 4.195 9. Fluctuation margin to be omitted
Consignee in the file regular free pieces 354 10. Execution of the inquiry publisher
Number of consignees changing free pieces of one issue 13.841
11. Time frame of the inquiry July 2019
Single sale –
Advertisement copies –
Actually circulated issues 18.390
Thereof abroad 693
c) Total number of consignees
hanging free pieces 59.419
Media-Information 2020 6
Consignee structure analysis
12. Branches/Branches of trade/Branches of study/Occupational groupn
Recipient groups (changing monthly)
Department/ Recipient groupsdescription accor- Portion in
group/class ding to the industrial classification actually Construction and civil engineering, 30,8 %
of economic activities published by distributed road construction 100 %
the German Statistical Office copies Demolition and 24,1 %
recycling 100 %
% copies
Construction machinery manufacturers 9,8 %
Construction engineering and construction machinery business 100 %
45.21.2/45.25.4 12,2 2.244
and scaffolding
Gardening and landscape 12,9 %
Construction and civil engineering architecture 100 %
45.21.1/45.25.6/
o.a.S. road construction, road
45.23.1/45.23.2/ 30,8 5.664 Construction engineering 12,2 %
and traffic engineers, building
45.23.1 and scaffolding 100 %
authorities
45.21.6/45.24.0 Bridge, tunnel, water and sewer Special civil engineering, bridge, tunnel, 7,7 %
7,7 1.416 water and sewer construction 100 %
45.21.7/45.25.2 construction, special civil engineering
Production of ready-mixed concrete Ready-mixed concrete, factories for concrete 2,5 %
26.63 blocks and prefabricated components 100 %
factories for concrete blocks and 2,5 460
26.66
prefabricated components
Statistical number of readers per company: 3,25 (reader analysis 2019)
45.11.1 Demolition and recycling
24,1 4.432
14.21 and gravel extraction Readership of the is over 63.600 readers working in the building
and building industry trade. The reader group is composed of managers in compa-
Gardening and landscape
01.41.2/45.11.3 12,9 2.372 nies with medium to large vehicle and machinery parks.
architecture, agricultural technique
Source: The evaluation is based on the in-house recipient file with regular updating
29.52.2/51.13/ Construction machinery by the publishing company.
51.14/45.5/ manufacturers, construction 9,8 1.802 The size of the business unit, education, age/sex as well as the size of the munici-
1.32/51.62 machinery business pality have not been considered in the survey.
actually circulated issue (annual average) 100,0 18.390
Media-Information 2020 7
Short Version Inquiry method Consignee structure analysis
1. Condition of the file 6. Description of the random sample inquiry
In the consignee file all the addresses of all consignees are collected on the Simple random choice, starting with random number
EDP. The file is arranged according to national consignees and consignees every 10th address 1.000 times = 100,00 %
abroad. The addresses of the national consignees are sorted according to Address relating failures:
postcodes and the consignees abroad according to countries. Phone number not existing 81 times = 8,10 %
2. Examination method Consignee deceased or company extinct 58 times = 5,80 %
Consignee structure analysis by oral enquiry with random samples. Gross random sample 824 times = 82,40 %
3. Day of the file apraisal 8th August 2019 Failures:
4. Structure of the consignees on start of the inquiry Aiming person not met 65 times = 7,88 %
a) Total amount of the consignees in the file 63.614 Aiming person on holiday / ill 94 times = 11,41 %
b) Structure of one issue according to circulation forms Aiming person denies the answer 20 times = 2,43 %
Consignee in the file issue sold 4.195 Analysable cases (exhaustion) 645 times = 78,28 %
Consignee in the file regular free pieces 354 7. Aiming person of the inquiry
Number of the consignees changing free pieces of one issue 13.841 Asked was the personal consignee or where not given the first reader
in the company.
Single sale –
Advertisement copies – 8. Definition of the reader
Reader is identical with the aiming person.
ctually circulated issue 18.390
Thereof abroad 693 9. Execution of the inquiry
Publisher with help of freelance colleagues.
c) Total amount of the consigneesr
Changing free pieces/Change three times per year 59.419 10. Period of the survey 12th June – 3rd July 2019
The execution and the report of this inquiry corresponds to the academic
5. Basic totality (investigated share) minimum conditions of the frame scheme for advertising medium analysis.
Basic totality (actually circulated issue national) 18.135 = 100,00 %
Not included in the inquiry:
Sale by retail, advertising samples –
Inquiry represents consignee of the basic totality
(actually circulated issue national): 18.135 = 100,00 %
Media-Information 2020 8
Advertisements • Technical details • Print documents
1. Magazine format DIN A4 5. Publishing house SBM Verlag GmbH
210 mm wide, 297 mm high Postal address Hermann-von-Barth-Straße 2, D-87435 Kempten
(magazine format) Telephone +49 (0) 8 31 / 5 22 04-0
2. Print space 185 mm wide x 265 mm high Telefax +49 (0) 8 31 / 5 22 04-50
Internet www.baumagazin-online.de
Number of columns 4 columns, width of column 42,5 mm E-Mail info@baumagazin-online.de
Advertisement columns 1 column = 42,5 mm 6. Payment conditions
2 columns = 90,0 mm 100 % net after receipt of invoice without deduction.
3 columns = 137,5 mm With payment via bank collection or in advance 2 % discount.
4 columns = 185,0 mm
VAT no. DE 198 152 137
3. Printing and binding method, print documents
Web offset printing, perfect binding, submittals, able to be reproduced with a Bank details HypoVereinsbank Kempten
resolution of 300 dpi, printed in Euro scale. Submittals via mail to: Code no. 733 200 73
baumagazin@sbm-verlag.de Account no. 66 90 417 187
For any faults due to text and order transfer via telephone publisher does not
take over any warranty. Please pay also attention to the „leaflet for electroni IBAN DE14 7332 0073 6690 4171 87
cally transferred print documents“. Production of corresponding print docu- SWIFT (BIC) HYVEDEMM428
ments on presentation of fair drawing being able to be reproduced against
payment. Tax number 127 / 137 / 20036
4. Deadline
Mode of publishing monthly, 11 issues
(incl. 1 double issue Dec / Jan)
Publishing date please see the editorial topic plan 2020
Closing date please see the editorial topic plan 2020
Media-Information 2020 9
Advertisment Price list no. 23
Advertisment • Technical detals • Print documents valiad from 1st January 2020
7. Preferential placing 12. Discounts
Front page, 4 colours, (209 mm wide x 190 mm high + 3 mm bleed) In case of purchase within one insertion year
+ cover story up to maximum 2 pages, without right of withdrawal 6.990,– € (start with the appearance of the first advertisement):
(bei erhöhten Auflagen auf Anfrage)
Time scale: Quantity scale:
2. cover page, 4 colours 5.490,– €
3. cover page, 4 colours 5.490,– € 3 advertisements 5 % 2 pages 5%
4. cover page, 4 colours 5.990,– € 6 advertisements 10 % 4 pages 10 %
9 advertisements 15 % 6 pages 15 %
8. Colour surcharges
11 advertisements 20 % 8 pages 20 %
According to Euro scale included in the price (discount possible).
Special colours as HKS/Pantone – price on application 13. Bound inserts up to 170 g/m2
9. Format surcharges 2 pages 3.490,– €
Advertisements across the bound middle or bleed pages: 4 pages 6.980,– €
plus 10 % of the advertisement value (bleed addition 3 mm per page). 6 pages 10.470,– €
Binding positioning: plus 10 % of the advertisement value 8 pages 13.960,– €
(possible from 1/4 page on). Bound inserts will get discount, Discounts please see „Leaflet for bound
inserts“. Bound inserts with more pages have to be supplied correspondingly
10. Help-wanted, facility and internet advertisements fold, however, they have to be supplied in an untrimmed way.
Job market, business connections, used machinery market and auction / public sales: Price upon inquiry.
black & white advertisements per mm and column 1,65 €
colour advertisements per mm and column 2,40 € 15. Inserts:
In the used machinery market a discount of 20 % Inserted loosely, maximum size 200 x 290 mm
will be given on picture advertisements. Price per one thousand up to 25 g: 220,– €
Box number charge: 10,– € Every further 5 g per one thousand: 15,– €
Entry in the business directory, rental park guide per month: split edition possible from 10,000 units on with 10 % surcharge
(for one illustration 42.5 mm wide x 30 mm high). 70,– €
15. Address for shipment, Bound inserts / inserts
11. Affixed post cards Ernst Kaufmann GmbH & Co. KG, Druckhaus
Price per one thousand on request c/o issue no ____/_____
only in connection with a supporting advertisment, minimum size 1/2 page Raiffeisenstraße 29, 77933 Lahr
Plus the respective postal charges
no discount possible, price is not valid for samples. All shipments free domicile
Media-Information 2020 10
Advertisements Price list no. 23
Advertisements • Technical details • Print documents valid from 1st January 2020
16. Advertisement formats and prices:
all prices in , (Euro) plus valid VAT .
* Bleed-off advertisments plus 10 % surcharge on top of the stated prices.
Format No. of columns
Advertisments in type area
Width x height (mm)
bleed-off sizes
*
plus 3 mm bleed difference
black & white
3,30 €/mm
2c / 3c / 4c
4,80 € /mm
1-column 42,5 x 130
1/8 page 2-columns 90 x 65 – 624,–
Special format 4-columns 210 x 48 899,–
1-column 42,5 x 265 55 x 297
1/4 page 2-columns 90 x 130 102,5 x 146 874,50 1.272,–
4-columns 185 x 65 210 x 81
2-columns 90 x 180 102,5 x 196
1/3 page 1.188,– 1.728,–
4-columns 185 x 90 210 x 106
2-columns 90 x 265 102,5 x 297
1/2 page 1.749,– 2.544,–
4-columns 185 x 130 210 x 146
3-columns 137,5 x 235 150 x 251
2/3 page 2.310,– 3.360,–
4-columns 185 x 175 210 x 191
3-columns 137,5 x 265 150 x 297
3/4 page 2.623,50 3.816,–
4-columns 185 x 200 210 x 216
1/1 page 4-columns 185 x 265 210 x 297 3.498,– 5.088,–
2/1 page 8-columns 2 x 185 x 265 2 x 210 x 297 6.996,– 10.176,–Media-Information 2020 11
Advertisements in type area
1/8 vertical 1/8 horizontal 1/4 vertical 1/4 vertical 1/4 horizontal
w x h: 42,5 x 130 mm w x h: 90 x 65 mm w x h: 42,5 x 265 mm w x h:90 x 130 mm w x h:185 x 65 mm
1/3 vertical 1/3 horizontal 1/2 vertical 1/2 horizontal 2/3 vertical 2/3 horizontal
special format
Juniorpage
w x h:90 x 180 mm w x h: 185 x 90 mm w x h:90 x 265 mm w x h:185 x 130 mm w x h:137,5 x 235 mm w x h:185 x 175 mm
Bleed in the
3/4 vertical 3/4 horizontal 1/1 page left page right page middle 3 mm,
with overflowing
motive 5 mm
overlapping per
page.
B x H: 137,5 x 265 mm B x H: 185 x 200 mm B x H: 185 x 265 mm 2/1 Seite: B x H: 2 x 198 x 265 mm je SeiteMedia-Information 2020 12
Formats over the print space (bleeding)
1/8 horizontal
Special format
w x h:210 x 48 mm w x h:55 x 297 mm w x h:102,5 x 146 mm w x h:210 x 81 mm
1/3 vertical 1/3 horizontal 1/2 vertical 1/2 horizontal 2/3 vertical 2/3 horizontal
special format
Juniorpage
w x h:102,5 x 196 mm w x h:210 x 106 mm w x h:102,5 x 297 mm w x h:210 x 146 mm w x h:150 x 251 mm w x h:210 x 191 mm
Bleed in the
3/4 vertical 3/4 horizontal 1/1 page left page right page middle 3 mm,
with overflowing
motive 5 mm
overlapping per
page.
w x h: 150 x 297 mm w x h:210 x 216 mm w x h:210 x 297 mm 2/1 pages: w x h:: 2 x 210 x 297 mmMedia-Information 2020 13
Leaflet for bound inserts
1. Leaflets – Samples Technical details
The presenting of a binding sample is condition for the order acceptance and The prices are valid for all bound inserts which can be processed
confirmation by the publisher. Leaflets may only advertise for the sales pro- without additional time expenditure (machine made).
gramme of one advertiser. They have to be designed that way that they cannot a) Bound inserts with 2 pages (1 sheet) without affixed or appending answer
be mixed up with the text part of the magazine. cards or samples.
The front page of the bound insert has to be marked.
b) Bound inserts with 2 pages (1 sheet) with affixed or appending answer
Needed issue cards or samples (please see item no. 15).
Upon inquiry c) Bound inserts with 4 or more pages (2 or more sheets) without affixed or
Supplying date appending answer cards or samples.
Up to 7 days before publishing date d) Bound inserts with 4 or more pages (2 or more sheets) with affixed or
Bound insert prices: appending answer cards or samples.
Extend Gross prices according to paper weight With 2 sheets or more the bound insert has to be closed to the bound
as from 170 g/m2 up to 170 g/m2 middle, i.e. in insert direction.
1 sheet (2 pages) 3.490,– € on request
2 sheets (4 pages) 6.980,– € Bleed scheme bound insert in mm:
3 sheets (6 pages) 10.470,– €
4 sheets (8 pages) 13.960,– € 5 mm 5 mm 5 mm
Discounts: bound bound bound
3 mm 3 mm 6 mm
In case of purchase within one insertion year:
3 x = 10 %
297 mm
297 mm
297 mm
6 x = 15 %
9 x = 20 %
11 x = 25 % 210 mm 210 mm 210 mm
Formats:
1 sheet (= 2 pages) untrimmed 306 mm high x 216 mm wide 5 mm 5 mm
5 mm 5 mm
5 mm 5 mm
5 mm
2 sheets (= 4 pages) untrimmed 306 mm high x 432 mm wide
3 sheets (= 6 pages) untrimmed 306 mm high x 614 mm wide
Bound inserts with more sheets have to be supplied correspondingly fold,
however, they have to be supplied in an untrimmed way.Media-Information 2020 14
Leaflet for Inserts and affixed post cards
2. Inserts – Samples Technical details
The presenting of a binding sample is condition for the order acceptance and These prices are valid for all bound inserts which can be processed without
confirming by the publisher. In case of inserts with 2 pages the front page has additional time expenditure (machine made).
to be marked. a) Insert with 2 pages (1 sheet) without affixed or appending answer cards or
Insert note samples.
An insert note can be included free of charge. b) Insert with 2 pages (1 sheet) with affixed or appending answer cards or
Needes issue samples (please see item no. 15).
18,500 copies (only national issue). For fair issues upon inquiry. c) Inserts with 4 or more pages (2 or more sheets) without affixes or appen-
The equipment of the issue abroad is not possible due to the postal regulation. ding answer cards or samples.
A partial equipment is possible. (from 10,000 units upward) d) Inserts with 4 or more pages (2 or more sheets) with affixed or appending
Supplying date answer cards or samples.
Up to 7 days before publishing date. With 2 sheets or more the insert has to be closed to the bound middle, i.e. in
insert direction (clip closed, maximum weight 20 g).
Insert prices Minimum format: 60 x 90 mm / Maximum format: 175 x 200 mm.
Weight of the insert price per 1,000 copies Other layouts only after consultation with the publisher.
up to 25 g 220,– €
up to 30 g 235,– € Affixed post cards
Additional affixings will be glued on the basic advertisement that way that they
up to 35 g 250,– €
can be peeled off without problems. For the processing can be considerated:
up to 40 g 265,– €
postcards, envelopes with and without content.
up to 45 g 280,– €
up to 50 g 295,– € Affixed samples
Samples and electronic data media will be charged as inserts. Prices and
Every further 5 g: 15,– € affixing costs on inquiry under presentation of a binding sample.
Plus the respective valid postal charges Address for shipmentc
(no discount possible) Ernst Kaufmann GmbH & Co. KG, Druckhaus
Format c/o issue no.____/_____
max. 200 mm wide x 290 mm high Raiffeisenstraße 29, 77933 Lahr
All shipments free domicileMedia-Information 2020 15
Leaflet for electronically sent print documents
1. Printing material 2. Colour display / supporting documents / proofs
Advertisement files should be transferred by e-mail or data carrier (CD/DVD). Of each page which has to be exposed we need a colour press proof or a
Please indicate always the title of the magazine (“bauMAGAZIN”) and the black & white press proof per colour (indicating each colour – EURO-Skala,
corresponding issue. Pantone, HKS). Colour press proofs made by a colour copier are not binding
Please transfer advertisement files as PDF using the recommended standard for the print.
PDF/X-4. All fonts being used should be embedded and if necessary converted Digital proofs are binding for contract proof advertisements according to media
into paths. We assume that the delivered files have been checked in advance standard print (Ugra/FOGRA-Medienkeil).
by Preflight. Print will be done in CMYK (after ISO 12647, part 2). 3. Warranties
If special colours are used within the advertisement files, extra costs might We can expose and print only the transferred files respectively the converted
occur (according to agreement). PDF-files which differ from the standard X4 files in case of differences to the standard. For discrepancies within texts,
or/and not-agreed special colours could be converted before printing. pictures and especially colours the publisher is not assuming any liability.
Used printing profile: ISO Coated v2 300 (ECI).
Alternatively can be delivered on inquiry as well so-called “open” files for the
programmes QuarkXPress, Adobe InDesign, Adobe Illustrator and Adobe Pho-
toshop; extra costs might occur. Pictures and logos should be saved with EPS
(Vektor), TIFF or PDF format. The picture resolution should be at least
300 dpi. All fonts being used within EPS and PDF should be embedded
as well and if necessary converted into paths. Due to reasons regarding
copyright and licensing law it is not possible to transfer the original
documentation.Media-Information 2020 16
Possible combinations
Print-combinations
clear basic for the advertising market Target groups
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bauMAGAZIN:
BAUMAGAZIN-ONLIN
August 2019
8
| BAUMASCH
| BAUGERÄTEINEN
| BAUFAHRZE
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civil enigneering, road
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BAUMAGAZIN-ONLINE.DE
8 August 2019 August 2019
BAUMAGAZIN-ONLINE.DE
8
BAUMAGAZIN-ONLINE.DE
8
8/2019
| BAUMASCHINEN
building, demolition
| BAUGERÄTE
| BAUFAHRZEUGE | BAUMASCHINEN | BAUMASCHINEN
| BAUGERÄTE | BAUGERÄTE
| BAUFAHRZEUGE | BAUFAHRZEUGE
IM BLICKPUNKT
and recycling, extrac- Boden-Recycling
durch
Sieben und Mischen
Backers
tion and processing,
8/2019
8/2019
8/2019
BG BAU
Aktionsprogramm KARLSRUHE
zur Staubreduzierung Wiederaufbereitung
Breites Spektrum an werthaltiger Stoffe NEUMÜNSTER
Tiefbaumaschinen Baubranche trifft
sich im Norden
Backers
gardening and lands-
Boden-Recycling durch
caping, work on scaffolding, special
Backers Backers
Sieben und Mischen Boden-Recycling durch Boden-Recycling durch
IM BLICKPUNKT Sieben und Mischen Sieben und Mischen
BG BAU
Aktionsprogramm
zur Staubreduzierung
KARLSRUHE
Wiederaufbereitung werthaltiger Stoffe
Breites Spektrum an Tiefbaumaschinen
NEUMÜNSTER
Baubranche trifft
sich im Norden
IM BLICKPUNKT
BG BAU KARLSRUHE NEUMÜNSTER
IM BLICKPUNKT
BG BAU KARLSRUHE NEUMÜNSTER
civil engineering and tunnel const-
ruction, ready-mix concrete, concrete
Aktionsprogramm Wiederaufbereitung werthaltiger Stoffe Baubranche trifft Aktionsprogramm Wiederaufbereitung werthaltiger Stoffe Baubranche trifft
zur Staubreduzierung Breites Spektrum an Tiefbaumaschinen sich im Norden zur Staubreduzierung Breites Spektrum an Tiefbaumaschinen sich im Norden
block factory, system building factory,
Complete edition: Complete edition: Complete edition: construction machines manufacturer
28.500 28.500 38.500 and industry
Online-combinations baustoffPARTNER:
April 2019 to August 2019
Complete building
+ + + + trade, fabricators buil-
ONLINE ONLINE
bau = Bauhaus Heavy
ding material industry,
Magazin = Schriftart unbekannt bau = Bauhaus Heavy bau = Bauhaus Heavy
ONLINE ONLINE
ONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken Magazin = Schriftart unbekannt Magazin = Schriftart unbekannt
ONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken ONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken
manufacturer
Coverage Portal Visits: Coverage Portal Visits: Coverage Portal Visits:
29.311 14.394 32.154
Coverage Newsletter: bauSICHERHEIT:
Coverage Newsletter: Coverage Newsletter: Complete building
29.924 23.020 32.400 trade, building
material suppliers,
Coverage Social Media Coverage Social Media Coverage Social Media civil engineering, road
(Facebook, Twitter, Instagram): (Facebook, Twitter, Instagram): (Facebook, Twitter, Instagram): building, demolition and recycling,
extraction and processing, gardening
18.534 19.120 20.073 and landscaping, work on scaffolding,
special civil eningeering and tunnel
construction, construction machines
Potential coverage Potential coverage Potential coverage manufacturer and industry
106.269 85.034 123.127Media-Information 2020 17
Online-advertising on baumagazin-online.de
Short characteristic
bauMAGAZIN-ONLINE is the new digital platform of the bauMAGAZIN – since years one of the high-circulation and well-respected trade
magazine for the construction industry in Germany, as well present in Austria, Switzerland, Benelux and Nortern Italy.
Innovative and highly professional – our demand for the new Online-portal bauMAGAZIN-ONLINE. Thus we fulfill proposals and requests of
the readers and clients of the bauMAGAZIN to receive widespread up-to-date information. In addition to the monthly print-edition bauMAGA-
ZIN-ONLINE offers supplemental as well as different forms of communication. Like this bauMAGAZIN-ONLINE strengthens and multiplies the
online-advertising with the already existing campaigns of the different companies.
The main topics of bauMAGAZIN-ONLINE regarding content are introduction and operating reports of new and innovative construction
machines, construction equipment and construction vehicles, detailed reporting about all important fairs and the
headings „focus on“ and „news“.
clear basic for the advertising market
web-adress
baumagazin-online.de
baumagazin-online.at
baumagazin-online.ch
Publisher
SBM Online GmbH
Hermann-von-Barth-Str. 2
87435 KemptenMedia-Information 2020 18
Distribution / Data and facts
Competence Target groups Our range
Detailed reporting, being up-to-date and rapidity • Civil engineering and road building Portal Visits: 21.5331
in presenting information – main characteristics of • Demolition and recycling
bauMAGAZIN-ONLINE: Newsletter: 20.000
• Construction machinery industry Social Media (Facebook): 19.207
• Up-to-date news about construction machines,
• Gardening and landscaping Social Media (Instagram): 1.316
construction equipment and construction vehicles
• Building construction, work on scaffolding Total: 62.056
• Operating reports and coverages about operators 01.10.2019
• Special civil engineering, bridge construction,
• Extensive listing of producers tunnel construction, hydraulic engineering,
• Picture galleries, reports, interviews sewer construction
from fairs and events • Ready-mix concrete, concrete block
manufacturer and pre-cast segment
• Newsletter (more than 20.000 subscribers) –
manufacturer
edition monthly
• Facebook – direct contact with users and fans Delivery date
Please send your files the latest five days before the
File formats banners: jpg, gif, png start of the campaign.
Delivery address
Mauro Di Renzo
mdr@sbm-verlag.de
Access
21.533 Visits
28.454 Page Impressions
Monthly average value April-Okt. 2019,
source: Google-analyticsMedia-Information 2020 19
Advertising on baumagazin-online.de
Homepage
Advertorial Skyscraper
• Positioning: Top-News (for customers without • Size: 160 x 600 px
partner-package) • Positioning: right sidebar
• Price/week: 700,– € • Price/month: 990,– €
Half-Skyscraper
Video-Box • Size: 160 x 300 px
• Positioning: corporate • Positioning: right sidebar
video, produkt video
(within up-to-date • Price/month: 650,– €
messages)
• Price/month: 990,– € Mobile Version
Rectangle
within up-to-date messages, focus, names/
news, fairs/seminars/dates
Content Ad • Size: 288 x 350 px
• Size: 300 x 200 px • Price/month: 690,– €
• Positioning: Ad in mobile
Version
• Price/year: 2.400,– €
Superbanner
• Size: 964x200 px
• Positioning: above topics, underneath
up-to-date messages
• Price/month: 1.300,– €
All prices in € (Euro) plus valid VAT.Media-Information 2020 20
Advertising on baumagazin-online.de
Skyscraper Skyscraper
• Size: 160 x 600 px
Newsline Topics • Size: 160 x 600 px
• Positioning: right sidebar, • Positioning: right sidebar, roating
after click of on one of sevene topics
messages/news • Price/month: 590,– €
• Price/month: 790,– €
Half-Skyscraper
• Size: 160 x 300 px
• Positioning: right sidebar,
after click of
messages/news
Half-Skyscraper
• Price/month: 490,– €
• Size: 160 x 300 px
• Positioning: right sidebar, roating
on one of sevene topics
• Price/month: 390,– €
Wide-Content Ad
• Size: 600 x 200 px
• Positioning: after click of each messages/news within the text,
rotates with four companies
• Price/month: 1.290,– €
All prices in € (Euro) plus valid VAT.Media-Information 2020 21
Advertising on baumagazin-online.de
Newsletter Partner-packages
Partner-package Basic
You entrance to bauMAGAZIN- 590,–
€ 1
ONLINE. We publish your profile on
bauMAGAZIN-online with all the information which
is important for you (e.g. contact details, locations, 2
portfolio, videos, pictures, product leaflets, data
sheets...). All articles and messages about your
company, your association or your seminar offer,
which will be published on bauMAGAZIN-online,
can be put online, archieved and recalled by your
readers. Your Profile on bauMAGAZIN-online is also
linked to your website.
Partner-package Plus 4
Here you can increase your „Basic- 990,–
€
Package“ on bauMAGAZIN-ONLINE
with up to five additional press releases each year
(if you want as well with a video-link). They will be 3
placed both as an up-to-date message and at the
corresponding topic, possibly even as „top news“
at the front page of bauMAGAZIN-online.
Partner-package €
1990,–
5
Premium
Our information flatrate for you.
Within a year you can publish as many press relea-
ses* as you want. A guaranty for being permanantly
present on our portal bauMAGAZIN-ONLINE.
1 Portfolio
2 Contact details
Validity period: one year from the booking date.
Advertisement/Advertorial 3 Archive of your press releases
All prices are net/net, plus possible commission
• Size: 600 x 350 px for agencies. 4 Product/Company Videos and Images
• Price: 790,– € * corresponding ti our editorial guidelines.
5 Product/Service PortfolioMedia-Information 2020 22
Monthly online
Homepage Size in pixel Positioning Price/month Booking apiece
booking option
Superbanner 964 x 200 above topics, underneath up-to-date messages 1.300,– € 3 pieces 1x
Skyscraper 160 x 600 right sidebar 990,– € 5 pieces 1x
Half-Skyscraper 160 x 300 right sidebar 650,– € 6 pieces 1x
corporate video, produkt video (within up-to-date
Video-Box within up-to-date messages 990,– € 1 piece 1x
messages)
Rectangle 288 x 350 up-to date messages, focus, 690,– € 2 pieces 2x
names/news, fairs/seminars/dates
Advertorial = paid editorial article Top-News (for customers without partner-package) 700,– € 7 x / 7 days
Content Ad 300 x 200 Ad in mobile Version 990,– € / Jahr 3 pieces 3x
Monthly online
Newsline Size in pixel Positioning Price/month Booking apiece
booking option
after click of each messages/news within the text,
Wide Content Ad 600 x 200 1.290,– € 1 piece 5x
rotates with four companies
Skyscraper 160 x 600 right sidebar, after click of messages/news 790,– € 3 pieces 1x
Half-Skyscraper 160 x 300 right sidebar, after click of messages/news 490,– € 4 pieces 1x
Monthly online
Topics Size in pixel Positioning Price/month Booking apiece
booking option
Skyscraper 160 x 600 right sidebar, roating on one of the topics 590,– € 2x 1x
Half-Skyscraper 160 x 300 right sidebar, roating on one of the topics 390,– € 2x 1x
Monthly online
Newsletter Size in pixel Positioning Price/month Booking apiece
booking option
Advertisement 600 x 350 right sidebar, rotating on one of the topics 790,– € 6x 1x
Advertorial 600 x 350 right sidebar, rotating on one of the topics 790,– € 6x 1x
The general terms of the magazine bauMAGAZIN and the portal bauMAGAZIN-ONLINE you can find at www.baumagazin-online.de/agb.Media-Information 2020 23
Your contact to us
Tobias Haslach Tobias Nickert Michael Wulf Thomas Schürger Dan Windhorst
Publishing Director Head of project management Chief Editor Editor Editor
✆ +49 (0) 831 / 522 04-39 ✆ +49 (0) 831 / 522 04-17 ✆ +49 (0) 831 / 522 04-0 ✆ +49 (0) 831 / 522 04-0 ✆ +49 (0) 831 / 522 04-19
✉ haslach@sbm-verlag.de ✉ nickert@sbm-verlag.de ✉ wulf@sbm-verlag.de ✉ redaktion@sbm-verlag.de ✉ windhorst@sbm-verlag.de
Bookkeeping / Management
Sales Assistance
Markus Holl
Claudia Maguire ✆ +49 (0) 8 31 / 5 22 04-0
Sales Assistant ✉ holl@sbm-verlag.de
✆ +49 (0) 831 / 522 04-29
✉ maguire@sbm-verlag.de Joachim Plath
✆ +49 (0) 8 31 / 5 22 04-0
Susanne Traub
✉ plath@sbm-verlag.de
Bookkeeping /
Norman Zenzinger Wolfgang Emmler Benjamin Chucholowski Sales Assistant
Key Account Manager Customer consultant Customer consultant ✆ +49 (0) 831 / 522 04-30
✆ +49 (0) 831 / 522 04-33 ✆ +49 (0) 831 / 522 04-20 ✆ +49 (0) 831 / 522 04-18 ✉ traub@sbm-verlag.de
✉ zenzinger@sbm-verlag.de ✉ emmler@sbm-verlag.de ✉ chucholowski@sbm-verlag.deSBM Verlag GmbH
Hermann-von-Barth-Straße 2, 87435 Kempten
Phone +49 (0) 831 / 522 04-0
Fax +49 (0) 831 /522 04-50
E-Mail baumagazin@sbm-verlag.de
Web www.sbm-verlag.de
baumagazin-online.de
High advertising effect no matter if
print or online with the ...
SPECIALISTS REGARDING CONSTRUCTION MEDIA
baustoff-partner.de
THREE TRADE JOURNALS – ONE TRADE
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INE.DE
EN t 2019
CHIN
MAS
| BAU ERÄTE
AZIN-ONL
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| BAU EUG
FAHRZ
| BAU
INNOVATIONSKRAFT PREMIERE FÜR NEUEN DIE BAUMA BRICHT
BAUMAG
FÜR DIE BRANCHE SICHERHEITSSCHUH ERNEUT REKORDE
Im Blickpunkt: Bosch setzt auf viele Vor Ort: Haix hat »Connexis Safety« Messe-Rückblick: Zum 32. Mal hat
technische Neuentwicklungen am Hockenheimring vorgestellt die Bauma ihre Pforten geöffnet
SICHERHEIT 06/19
08/19
ARTNER
baustoffP
8/2019
Backers
durch
ecycling n
Boden-Ren und Mische
Sie b
TITEL-THEMA TITELS
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