RANGERS FC Commercial Director - CANDIDATE BRIEF - SRI Opportunities
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RANGERS FC Commercial Director CANDIDATE BRIEF
Rangers FC The Rangers Football Club is based in Glasgow, Scotland and was formed in 1872. As one of the world’s most successful clubs, Rangers FC have won 54 league titles, 33 Scottish cups, 27 league cups and the European Cup Winners cup in 1972. The Club’s loyal and sizeable supporter base, both in Scotland and around the world, enables the Club to boast one of the highest percentages of season ticket holders in the UK with over 45,500 being sold for the current season. Playing at the 50,987 seater Ibrox stadium and benefitting from the top quality 37 acre Hummel Training Centre, the Club has been a dominant force in Scottish football for decades. Currently, the Club is competing in the Scottish Premiership and the Europa League. The history, facilities and ambition of the Club are such that the Club is a desirable destination for foreign and domestic players alike. The first team squad is managed by Steven Gerrard, the former Liverpool and England captain. Having stabilised the club financially, installed good governance throughout the organisation, improved the product on the pitch under one of the most charismatic and recognisable young managers in Europe, and with the landmark 150th anniversary of the foundation of the club on the horizon, Rangers is primed to enjoy exponential revenue growth with the right leadership in this vital position. To find out more about Rangers Football Club, please click here.
The Role The Club is seeking a commercially astute Commercial Director with the experience and vision to maximise commercial revenue through partnerships, ticket sales, events, hospitality, soccer schools, digital media and other business activities. The role is not just about strategy and vision – the successful candidate will have a hands on approach and a proven track record of tangible and quantifiable output delivering year on year growth. To become a member of our Senior Management Team you will have extensive experience of implementing sales and marketing strategies which achieve ambitious sales growth. You must also have significant experience of leading, motivating and developing high quality sales and marketing teams. Reporting to: Managing Director.
Key Responsibilities the execution, management and fulfilment of
sponsor agreements.
++ Foresee periods of challenging trading and
Strategy & Leadership devise contingency plans for each sales channel
designed to keep the Club ahead, competitive and
++ Develop overall sales and marketing strategy for innovative.
the Club across all revenue streams.
++ Lead a pricing review to help increase profit
++ Review CRM system, with a view to maximising across all relevant business areas.
use.
++ Develop and maximise sponsorship sales strategy
++ Keep up to date with industry developments, by commercialisation of Club assets.
maintaining awareness of competitor activity and
market trends. ++ Maximise ticket revenue through active
management of ticketing strategy.
++ Implement a robust sales process, sales
reporting structure and ensure widespread
pipeline development. Communication
++ Define key geographic regions and identify ++ Develop ticket pricing and promotional
strategic partners that can help build the brand campaigns.
and revenues in these markets.
++ Provide detailed sales revenue reports,
++ Play a key role in shaping the Club’s 150th forecasting and budgeting in line with business
anniversary celebrations in 2022. requirements and at the agreed frequencies.
++ Oversee digital and social media strategy driving ++ Develop overall corporate marketing and brand
reach and engagement. promotion activities.
++ Oversee the Hospitality strategy and function, ++ Increase Club visibility and global marketability
supporting the Managers within that area. through sponsor activation programmes.
++ Oversee and bring your expertise to the retail ++ Devise mutually beneficial marketing
area of the business and be influential in partnerships in order to develop the fan base and
developing the strategy. engage with existing fans.
++ Consistently develop and implement successful,
Revenue high impact creative marketing strategies.
++ Analyse current commercial deals and report ++ Drive brand development and increase brand
recommendations to Board. awareness to acquire, engage and retain
customers, drive revenue growth and deliver long
++ Ensure, in conjunction with Group Legal Counsel, term value.
Experience and Skills,
Knowledge Areas, Our Offer
Experience and skills
++ A minimum of five years proven sales/business ++ Excellent verbal and written communication
development experience at director or senior skills.
manager level from a relevant background –
ideally sports but other relevant areas considered ++ Must be detail conscious and methodical in your
approach.
++ Degree educated (or relevant equivalent
experience) ++ Strong sense of consumer focus.
++ Passionate about understanding sports fans and ++ Promoting a sense of team spirit within the office.
consumers
++ Must be flexible to work outside core office hours
++ Proven track record of hands on, results driven and to travel if required. Must be well-connected
approach and have strong knowledge of the football sector.
++ Proven experience of generating and winning new
business. Desired knowledge areas
++ Experience of maximising retail and licensing Digital Subscription, Acquisition, Retention, CRM,
activities. MarTech, Data Insight & Analysis, e-commerce,
Loyalty, Content, Creative, Email Marketing, Social
++ Collaborative approach to achieving the Club’s Media, Display, PPC, SEM, SEO, CX ,Testing &
goals and objectives. Optimisation, Direct Mail , Press, Outdoor, TV,
Radio, Streaming, PR, Strategy, Brand, Sponsorship
++ Manage and support the whole Sales and Activation, Budget and P&L Management, People
Marketing team to maximise their potential and Development, Leadership, Agency Management,
develop their skills. Contracting & Negotiation, Customer Service, image
rights, esports.
++ Demonstrable track record of developing results
driven sales teams, strategic marketing plans
and market leading customer experiences. What we offer
++ Delivering exceptional quality presentations and Challenging and rewarding environment.Highly
sales documents. competitive salary package on offer including a
++ Developing innovative commercial solutions. generous performance bonus.
++ Driven by targets and comfortable in a high Attractive benefits package.
pressure sales environment.
About SRI SRi is a boutique global executive search and consulting firm focused on media, content, technology and sport. We work as one partner-led team with staff based in key global markets across eleven offices on four continents. We offer dedicated and specific sector, function and region expertise. Our services include executive search, board assessment, succession planning, salary benchmarking, advising clients on their internal and external hiring strategy, new market entry and multi-vacancy projects. We’re proud to be the exclusive partner of Rangers FC on this important search. To apply for this position, candidates should send an up-to-date CV along with details of their current remuneration to rangers@sriexecutive.com For a confidential discussion about this role, please contact: Andrew Senchenko, Senior Associate Alistair Milner, Partner T: +44 (0)20 7092 6958 T: +44 (0)20 7092 6950
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