Quarterly - CODE Hospitality

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Quarterly - CODE Hospitality
Issue 7
                                 Summer 2016

                        Quarterly
                The eyes & ears of the hospitality industry

Fashion x Food | Eat. Drink. Design. | Sweetings | Peter Gordon | Sake | Miami

                                          R THE I
                                      O
                                                  N
                                F

                                                    DU
                             T R Y.

                                                       S T R Y.
                              US
                                 D

                                                  BY
                                      THE IN

        Distributed by hand to the best restaurants, hotels, bars and
               private members’ clubs | codehospitality.co.uk

                                            -1-
Quarterly - CODE Hospitality
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Quarterly - CODE Hospitality
Contents
             5                   Editor’s letter

             5                   What’s hot. What’s not.

             8                   Restaurant gossip

             11                  London’s doormen

             12                  Fashion x Food

             14                  Why has ‘chain’ become a dirty word?

             17                  California dreamin’

             18                  The importance of restaurant space

             20                  Eat. Drink. Design.

             25                  Lunch at Sweetings

             26                  Trend setting: sake

             32                  CODE in conversation with Peter Gordon

             36                  Service charge: an industry viewpoint

             38                  Case study: English wine
             40                  The proof is in the pudding

             44                  Welcome to Miami

             46                  Checking in

             49                  24 hours in Manchester

             50                  Last orders

  Front cover: BAO, Soho.

  Editor                                                                           Contributors                                    Head office
  Adam Hyman                                                                       Libby Andrews                                   CODE
                                                                                   Callum Edge                                     6th Floor
  Creative Director                                                                Loyd Grossman                                   Greener House
  James Wood                                                                       Richard Knight                                  66-68 Haymarket
                                                                                   Anna Sulan Masing                               London SW1Y 4RF
                                                                                   Daniel Reynolds                                 Tel: +44 207 104 2007
                                                                                   Catherine Taylor                                contact@codehospitality.co.uk
                                                                                   Emyr Thomas
                                                                                   Zeren Wilson                                       @CODEhospitality
                                                                                   James Wood                                         @codehospitality

CODE Quarterly is published four times a year by Nexus CODE Limited, 6th Floor, Greener House, 66-68 Haymarket, London SW1Y 4RF.
Registered no. 07950029 England and Wales. Printed by Buxton Press, Palace Road, Buxton, Derbyshire, SK17 6AE.

                                                                                                                     -3-
Quarterly - CODE Hospitality
-4-
Quarterly - CODE Hospitality
Hospitality: the new career choice

E
         very couple of months or so                 One thing I’ve always been keen to              takes a journey down memory lane as
         I get an email from someone                 pursue is having the Quarterly written          to why wine made him get his driving
         asking to buy me a flat white               by people who work in hospitality               license (p.17). With an extended travel
         and pick my brains about                    and I’m delighted that everyone                 section in this issue, Emyr Thomas of
leaving their job and coming over to                 contributing to this issue does. Blixen’s       Bon Vivant Travel takes a closer look a
work in the hospitality industry. They’re            general manager, Richard Knight                 the hotel industry in Miami (p.44) and
usually in their mid twenties and have               tackles a topic on everyone’s lips at the       updates us on what’s happening in the
started a career in something such as                moment: service charge (p.36), and              world of hotels (p.46).
finance or law but quickly realise that              Callum Edge delves a little deeper in to
there’s more to life than a three figure             three interesting topics – the rise of sake     Thank you for you support and as ever,
salary and the odd client meal out at a              in Britain (p.26), English wine (p.38) and      questions and comments can be sent to
plush restaurant.                                    pastry chefs (p.40).                            me at: adam@codehospitality.co.uk.

Having made the same move myself                     As I was brainstorming ideas for this
over five years ago, it’s refreshing to see          issue tucked up on a Finn Air flight
a whole new wave of people who want                  back from Seoul in April, the funky
to follow a career in hospitality because            interiors and branding that can be              Adam Hyman
they are passionate about it. We all know            seen all over the South Korean capital          Founder, CODE
how much more enjoyable it is to work                made me think that we should do some            @AdamMHyman
the long hours in something you love                 features on design in hospitality. As well
and enjoy than something you don’t.                  as a piece on fashion designers creating
                                                     staff uniform (p.12), James Wood talks
The fact our industry is starting to be              to BAO and the design agency behind
seen as a proper career place is crucial             Dishoom King’s Cross on their branding
to its future and one we must all get                (p. 20) and Anna Sulan Masing discusses
behind. However, we still have a lot to              how space can influence behavior in a
do when it comes to staff welfare and                restaurant (p.18).
of course, pay. This is something Peter
Gordon feels very passionate about                   The industry’s perception on what is a
when I interview him for this issue at               restaurant chain is looked at by Libby
The Providores and Tapa Room (p.32).                 Andrews of Pho (p.14) and Zeren Wilson

                                  What’s hot. What’s not.

                   Pasta                                 Guest chefs                        Avocado and poached eggs                        Free giveaways
     No carbs before Marbs. Whatevs.           Keep the passport in the side draw.          Avo and eggs fatigue. Bring back              500 free burgers before
    We’re digging the pasta at Padella in       Global chefs are popping up at a                 the bacon sandwich.                      1pm. Enough already.
    London and Café Altro Paradiso in                restaurant near you.
                New York.

         Ice cream sandwiches                           Kombucha                                     Heavy doors                           Tasting menus
     Ice cream and sandwiches: two of          Move aside cold-pressed juice. It’s         Maybe we need to work on the guns            They’re so last year. The
     our favourite things. Best eaten at       kombucha’s turn. Fermented tea is            but restaurant doors seem to be             customer wants choice.
     Blu Top at Maltby Street market.                   where it’s at.                               getting heavier.

                                     E11                                                                           Saturday Kitchen
             Dig out your Oyster Cards. It’s all about the end of the                                        We never thought we’d say this but
             Central Line. The Woodford, Bombetta and Provender.                                                  we miss James Martin.

                                                                                     -5-
Quarterly - CODE Hospitality
57 Chiltern Street • London W1U 6ND
               -6-

Tel: 020 7935 4679 • @eurocave_uk
Quarterly - CODE Hospitality
Suds up
Hospitality is all about attention to detail. From the
Zalto stem wear to the restaurant’s handwash. This
mandarin rind, rosemary leaf and cedar atlas hand
wash with a herbaceous aroma leaves hands feeling
               cleansed and refreshed.

        Aēsop Resurrection Aromatique Hand Wash
                 £27.00 from aesop.com

                                                         Issue 7 | Summer 2016 | codehospitality.co.uk

                          -7-
Quarterly - CODE Hospitality
Restaurant gossip
                                                The latest goings on from the world of
                                                restaurants over the past three months.

                                                                                                London

                                                                                                Quo Vadis and Barrafina
                                                                                                It’s all change at Quo Vadis. The Hart Brothers are
                                                                                                relocating Barrafina Soho to the ground floor of their Dean
                                                                                                Street restaurant and Jeremy Lee is converting the bar into
                                                                                                a new restaurant, as well as opening a restaurant for the
                                                                                                members’ of the upstairs club.

                                                                                                St James’s Market
                                                                                                The Crown Estate has been busy spending millions on the
                                                                                                redevelopment of Lower Regent Street by Piccadilly. Last
                                                                                                year, MILOS opened up and this autumn in St James’s
                                                                                                Market there will be new offerings from the team behind
                                                                                                Tonkotsu, Duck & Waffle, the Salt Yard Group and Aquavit
                                                                                                from New York.

                                                                                                Covent Garden
                                                                                                It’s all go in Covent Garden. The owners of Petersham
                                                                                                Nurseries are to open a new restaurant and shop in the King’s
                                                                                                Court development, off Floral Street. SUSHISAMBA have
                                                                                                signed a deal to take over the former Brasserie Blanc space
                                                                                                on the Opera Terrace that is due to open early next year
                                                                                                and the team behind The Greenwich hotel in New York’s
                                                                                                Tribeca have plans to open a hotel in Covent Garden.
Issue 7 | Summer 2016 | codehospitality.co.uk

                                                                                                Time Out Market
                                                                                                Time Out has announced that it’s to open a number of
                                                                                                food markets around the globe after the success of its first
                                                                                                market in Lisbon. Former Hakkasan director of restaurant
                                                                                                operations, Didier Souillat has been appointed CEO.

                                                                                          -8-
Quarterly - CODE Hospitality
Rest of the UK                                                  Rest of the World

Coombeshead Farm                                                World’s 50 Best
Tom Adams of Pitt Cue and April Bloomfield of The               For the first time since it was launched fifteen years ago, the
Spotted Pig in New York are to open a working farm and          World’s 50 Best Restaurants Awards was held in New York
dining room in Cornwall. Set amongst 66 acres, near             this year at Cipriani Wall Street. Massimo Bottura’s Osteria
Launceston, Coombeshead Farm will feature a 6-bedroom           Francescana in Modena, Italy came out on top this year.
farmhouse and 12-cover farmhouse dining room. It opens          The Ledbury came in at No. 14, The Clove Club at No. 26,
in July.                                                        Dinner by Heston at No. 45 and Lyle’s at No. 65.

Dishoom Edinburgh                                               NoMad goes to LA & Vegas
Dishoom is to open its first site outside of London in          Will Guidara and Daniel Humm of three Michelin starred
Edinburgh. The Indian restaurant and bar will open in the       Eleven Madison Park in New York have announced that
South St Andrew Square development. STK Rebel from              they will be opening restaurants in Los Angeles and Las
TheOneGroup and the Big Easy are also both opening sites        Vegas. Like in New York, the duo will partner with Sydell
in the Scottish capital.                                        Group, who is opening hotels in both cities in 2017 and
                                                                2018.

The Forest Side
                                                                Friedman and Bloomfield LA bound
Earlier this year, Wildsmith hotels launched The Forest Side,
a 20-bedroom, 50-cover restaurant set in a 19th century         Ken Friedman and April Bloomfield are to open a
Victorian hotel in Grasmere. Former L’Enclume chef,             restaurant in LA. The duo, who own The Spotted Pig in
Kevin Tickle heads up the kitchen using local Cumbrian          New York and Tosca in San Francisco, have taken over the
produce. Wildsmith also owns The Ryebeck in Bowness-on-         Cat and Fiddle pub on Sunset Boulevard.
Windermere and Hipping Hall in Kirkby Lonsdale.

                                                                StndAIR
POLPO Bristol
                                                                                                                                  Issue 7 | Summer 2016 | codehospitality.co.uk

                                                                The Standard hotel’s StndAir private seaplane is back for
Russell Norman and Richard Beatty are growing their             the summer season in New York. Passengers can travel to
POLPO empire outside of London. After Brighton and              the Hamptons for the weekend and stay at André Balazs’
Leeds, the duo will soon bring their Venetian restaurant to     Sunset Beach resort on Shelter Island. Passengers get served
Bristol and we hear Birmingham may be on the cards too.         André Balazs rosé and in-flight desserts from Narcissa
                                                                pastry chef Deborah Racicot.

                                                 -9-
Quarterly - CODE Hospitality
Great beer deserves
 Great glassware

    Your personal glassware supplier
                   -10-

 01264 33 44 75 - sales@chefxpress.co.uk
London Doormen: 45                                                              Serhat Metin
Jermyn St & Sexy Fish                                                           Doorman, Sexy Fish

                                                                                What makes a good                    Who is the most famous
                                                                                doorman?                             person you’ve held the door
                                                                                                                     open for?
                                                                                A good doorman knows how             I’ve held the door for a number
                                                                                to smile, be courteous, efficient,   of people, so it’s difficult to pin
                                                                                welcoming and charmingly             point who was the most famous.
                                                                                authoritative when needed. He        Jennifer Lawrence was definitely
                                                                                recognises regulars and treats       up there on the list.
                                                                                everyone with respect. Since
                                                                                the doorman is the first person
                                                                                one encounters when entering
                                                                                the establishment, it is crucial
                                                                                that he makes a good first
                                                                                impression. Having a good sense
                                                                                of humour is also a bonus.

Dan Patterson
Doorman, 45 Jermyn St
                                                                                                                                                           Issue 7 | Summer 2016 | codehospitality.co.uk

What makes a good                     Who is the most famous
doorman?                              person you have opened the
                                      door for?
I think a good doorman has to         You meet a lot of famous people
instinctively know when people        as part of the job but as a rule
want to talk, and when they want      of thumb, I never disclose
a little space. But either way, he    who I have met – it’s all about
or she has to be friendly, discrete   discretion.
and a discerning source of local
knowledge. A nice smile and a
good memory help too.

                                                                         -11-
Fashion x Food
                                                The food and fashion worlds have lots in common.
                                                Across the globe, designers are teaming up with
                                                restaurants to create staff uniforms.

                                                                                                            EVISU x Sosharu

                                                                                                            Jason Atherton partnered with Japanese
                                                                                                            brand EVISU when he opened his
                                                                                                            first Japanese restaurant, Sosharu
                                                                                                            in Clerkenwell. The bespoke denim
                                                                                                            aprons for the front of house team echo
                                                                                                            the Japanese design elements of the
                                                                                                            restaurant including the denim curtains in
                                                                                                            the dining room.

                                                                                                            sosharulondon.com
                                                                                                            evisu.com

                                                        Nicholas Oakwell x
                                                        Rosewood London

                                                        Rosewood London called upon British
                                                        couturier, Nicholas Oakwell, to create
                                                        a bespoke wardrobe for its hotel staff.
                                                        Made in the UK from Nicholas Oakwell’s
                                                        uniform company, the classic English
                                                        designs include flat caps and tweed suits
                                                        for the doorman and dark navy blue wool-
                                                        silk blazers with Grey Prince of Wales
                                                        wool with a blue overchecked trousers
                                                        and waistcoats and a velvet bowtie for the
                                                        butlers.
Issue 7 | Summer 2016 | codehospitality.co.uk

                                                        rosewoodhotels.com
                                                        nicholasoakwellcouture.com

                                                                                                     -12-
Image credit: Justin Chung
                                                               Engineered Garments
                                                               x Ippudo NY

                                                               New York City label Engineered
                                                               Garments created a special jacket for
                                                               the staff at ramen restaurant Ippudo in
                                                               Manhattan. Japanese designer Daiki
                                                               Suzuki designed one of his unstructured
                                                               Bedford jackets from a hardy twill fabric
                                                               in navy with additional armpit vents
                                                               for when it gets a little steamy in the
                                                               restaurants. And it’s machine-washable.

                                                               ippudony.com
                                                               engineeredgarments.com

Christian Lacroix x
SO Sofitel Bangkok
During its creation, Bangkok urban
hotel SO Sofitel instructed French
designer Christian Lacroix to help
create the interiors and staff uniform for
their property.

As well as creating the “Tree of Life”
- the hotel’s emblem - he brought bold
colours and floral touches into the
uniform designs that merge traditional
Thai dress with the sharp lines of French
tailoring.

sofitel-so-bangkok.com
christian-lacroix.com
                                                                                                           Issue 7 | Summer 2016 | codehospitality.co.uk

                                             -13-
Why has ‘chain’
                                                become a dirty word?
                                                Libby Andrews, head of marketing and PR at Pho,
                                                takes issue with the industry’s c-word.

                                                                                                                                                                                                         Pho

                                                             W
                                                                         hen was the last time you         Two weeks ago on Twitter, when Gary            training. For instance, at Pho (I say
                                                                         went to Pizza Express             Usher of Sticky Walnut was asking              this with full disclosure as the head of
                                                                         or saw their dough                about what makes a chain a chain, the          marketing), we were only able to begin
                                                                         balls on your Instagram           publishing manager at ShortList and Mr         importing our premium Vietnamese
                                                             feed? At one point it was lauded as a         Hyde, said that their editors considered       spirits once we had eight restaurants and
                                                             breakthrough on the British dining            anything with more than five locations         enough people buying and imbibing our
                                                             scene and now, no one in the ‘industry’       with the same name, that offered the same      cocktails.
                                                             would be caught dead sharing their            menu in the same environment, to be a
                                                             American Hot pizza on social media.           chain.                                         Not to mention, the standards that chains
                                                                                                                                                          are held to by the Environmental Health
                                                             As an industry, we have seen it a million     So when does the shift happen? When            Office (EHO), which are incredibly strict
                                                             times and we are all guilty of it. Chain      does a start-up become part of the fabric      and specifically focus on chains. Chains
                                                             discrimination. We all embrace openings       and why has ‘chain’ become a dirty word?       are more visible to them and easier to
                                                             and new restaurants and support their                                                        cite - so the training inherently becomes
                                                             growth from one to two, to three or           We can probably all agree that a restaurant    crucial. Obviously not all chains deliver
                                                             four sites only to automatically begin to     with more than five sites is a chain, but      on these improved standards, but many
Issue 7 | Summer 2016 | codehospitality.co.uk

                                                             disapprove once they hit six or seven, or     this shouldn’t be seen as a negative thing.    do, and the issue is that the dirty word is
                                                             to toss them aside for the next best thing.   If a restaurant brand is scalable and rolled   applied to pretty much every brand with
                                                             When a street trader trades in their truck    out in the right way, with the same focus      more than five or six locations. Based
                                                             for bricks and mortar we shout from           on quality and local customer experience,      purely on the opening of its doors.
                                                             the rooftops. And rightly so, it’s a huge     shouldn’t we be applauding them? This
                                                             accomplishment to go from a street stall in   is after all the direct result of customer     Chains also grant customers a great deal
                                                             Netil Market to a booming restaurant in       numbers, of demand, and of a successful        of comfort because they always know
                                                             Soho. But how about when a start-up we        concept. And surely that’s the goal?           what they are going to get. Of course,
                                                             all love begins to expand? After POLPO                                                       there are different levels. A customer
                                                             grew to seven, eight and eventually nine      Let’s look at some benefits of running a       walking in to Chilango vs Côte expects a
                                                             locations the column inches ceased to         chain of restaurants. As a chain grows,        different level of service and food, but the
                                                             come their way.                               so do its resources. This means sourcing       customer in both expects that consistency
                                                                                                           better products and focusing on better         in any branch. For those with allergies and

                                                                                                                    -14-
dietary requirements, this is extremely
important. Knowing that a restaurant
chain is certified gluten free means that if
you are travelling to Bristol from London,
you are guaranteed the comfort of eating
out with friends or family without being
seen as fussy.

While consistency is important and creates
that sense of trust in a brand, it doesn’t
have to necessarily mean ‘carbon copy.’
Sure, the exact same restaurant, taken
out of a box and rolled out to 10 locations
is boring and lacks personality. But what
about the ones that do have character, and
treat each location like its own restaurant,
like Bryon and MEATliquor, who take
careful consideration in the design of
each site?

                                                                                                                                  Hawksmoor Knightsbridge
And then there are the employees of these
chains. We’ve all had trouble finding good
people to work in our restaurants. We
are all constantly looking for quality
staff. Chains are the mainstay of this.
They are training up young chefs and
floor staff. Finding talent and nurturing
it is what allows chains to grow, allows       consideration that we give individual        So, who wants to join me for some dough
careers to grow, and allows a business to      restaurants? If you visit one and have an    balls? You know, those same ones we
flourish.                                      awful experience, then fair enough. But      really liked years ago.
                                               painting all chains with the same-tarred
Hawksmoor is a great example – as              brush seems unfair and harsh from the
a chain with six restaurants and four          industry audience. Are we no longer
sister restaurants, celebrating its 10th       loving the stone ovens imported by
birthday this year, they have around 700       Pizza Pilgrims because they are about
employees, many of whom started as a           to hit the magic number of six sites? Is
bartender or waitress and over the years       Burger & Lobster no longer worth our
have developed their careers into bar          custom because they’ve opened outside
managers and general managers. In fact,        of London? If people in Bristol are now
they don’t even recruit general managers       eating MEATliquor - has it lost the luster
externally at all. But then, let’s take a      that made us queue outside a car park        Libby Andrews
minute to check our collective privilege       in Marylebone in the first place? Are we
- do any of us qualify Hawksmoor as a                                                       @LibbyEAndrews
                                               going to deprive ourselves of our beloved
chain? Why, or why not?                        Dishoom bacon naans because too much         Libby Andrews is the head of
                                               of the public has access to them?            marketing and PR at Pho.
Doesn’t every chain deserve the same

                                                                                                                                      POLPO
                                                                                                                                          Issue 7 | Summer 2016 | codehospitality.co.uk

                                                         -15-
Specialist Restaurant
                             Development Project Managers

       Specialist Project Managers
       Quantity Surveyors|FF&E
          Procurement |CDM
           Estimating; design team selection; landlord and authority
         negotiations; contractor selection; programming; cost control;
       tender and contract documentation; construction administration;
                        final accounts; specialist advice

                         Recent & Current Projects:
 Eneko @ 1 Aldwych - Albion Turnmill - 8 Mount Street - Milos Regent St - BBX @
 Leadenhall - Les Deux Salon - Lounge Lovers - Babylon Roof Gardens - St Albans
- Delaunay - Brasserie Zedel - BobBob Richard - One Canada Square - Lutyens -
                             The Boundary - myhotels

                 ian@keytask.co.uk   p: 07785 220495   www.keytask.co.uk

                                          -16-
California dreamin’
As Sideways opens on the stage in London, Zeren Wilson
reminisces of his time spent in the vineyards of California.

              O
                         ver a decade ago, wow.        press-ganged a willing accomplice on       American winemaker to be hired as
                         As the stage adaptation       each visit, I wasn’t going to get to any   winemaker and vineyard manager
                         of Sideways begins its        vineyards: the Greyhound coaches           of a Burgundy estate, at Guy Roulot
                         run in London at the St       aren’t going to help much, that’s for      in Meursault. Stories like Ted’s have
              James Theatre, St James’s Park, I’m      sure.                                      bound me ever closer to the wines
              reminded of my own Californian                                                      of the region. I was hooked. His
              epiphany, which happened to coincide     A Pinot Noir tasted in the town            wines remain my all-time favourite
              with the release of the film.            of Santa Rosa wowed me – Kosta             Californian wines, wonderful Pinot
                                                       Browne, from Sonoma County. Within         Noirs and Chardonnays.
              Having jacked in a job in magazine       minutes I was emailing winemaker
              advertising sales, and taken a           Michael Browne asking if I could           The brilliance of Sideways was that
              precipitous - and terrifying - leap to   hang around and help in the winery         it captured the sense of beauty and
              join Oddbins the previous year, 2004     at next year’s ‘crush’. 2006 came          excitement of Wine Country without
              found me working at independent          along and there I was, two weeks of        audiences needing to understand or
              merchant The Winery, in Maida            punching down grape skins in small         even care about wine, yet there were
              Vale. Among other wines imported         vats, sorting grapes on the table, and     plenty of ‘in’ jokes so that wine nuts
              exclusively by owner David Motion        working alongside a guy called Jamie       could nod along approvingly, stroking
              (most notably dry Rieslings from         Kutch who was learning how to make         chins and having an inner chuckle.

              “No, if anyone orders Merlot,
                                                                                                  Californian specialists The Wine
                                                                                                  Treasury and The Vineyard Cellars
                                                                                                  have been holding an annual trade

              I’m leaving. I am not drinking                                                      tasting at one of the Goodman group
                                                                                                  of restaurants for several years now,
                                                                                                  and each year it feels more relevant
              any fucking Merlot!”– Miles                                                         than ever before, the roll-call of
                                                                                                  top sommeliers and restaurateurs a
                                                                                                  testament to the groove and bounce
              Raymond, Sideways (2004)                                                            that the wines now have in the UK.
                                                                                                  Other merchants have added more to
                                                                                                  their portfolios too.
              Germany, and small growers from          wine: Kutch Wines are now some of
              Burgundy and Piemonte), stood a          the most admired and sought after in       Like any visit to a wine region,
              scintillating selection of boutique      The Golden State, and you can now          everything makes more sense
              Californians: teeth staining Zinfandel   find them in the UK, imported by           once you’ve seen the vineyards,
              and      Petite  Sirah;    sumptuous,    Roberson Wine.                             soaked up the feel of the place,
              cherry laden Pinot Noirs; elegant                                                   eaten in the restaurants. Opening
              Chardonnays; Cabernet Sauvignons         Back in 2006 it was a struggle to          a bottle transports you back there
              with more than a whiff of ‘Old           find much decent Californian wine          immediately, and becomes part of the
              World’ restraint and poise – the first   in the UK, aside from the usual big        great pleasure of the wine experience.
              rumblings of a love for Californian      dog suspects, most of which were           I’m a sucker for these wines, they
              wine.                                    also punishingly expensive. Roberson       press my buttons and make me smile.
                                                       became the trailblazers in the UK for      Even the Merlots.
              A couple of months later I was on a      ‘The New California Wine’ as it was
              plane heading to San Francisco and       styled by Jon Bonné in his 2013 book       California dreamin’, indeed.
              wine country. Sideways was the first     (Sager + Wilde the evangelist wine
              film playing: a euphoric, appropriate,   bar leading that charge for the on-
              knee-janglingly anticipatory build-up    trade, banging the Californian drum),
              for the trip ahead.                      a clutch of winemakers spearheading
                                                       a movement that was a reaction to
              Shooting across the Golden Gate          the blowsy, sledgehammer wines of
              bridge and just an hour away,            the 80s and 90s. The ‘Old California’
              Sonoma begins to unfurl its sweeping     was always about elegance, grace
              vista of vineyards. Over the course      and balance before the ‘big ripe fruit
              of a week, and I’m in love with the      bomb’ era, and so this wave of wines
              town of Healdsburg, its cute square,     was a homecoming of sorts.                 Zeren Wilson
                                                                                                                                             Issue 7 | Summer 2016 | codehospitality.co.uk

              the vineyards and tasting rooms                                                     @bittenwritten
              within striking distance, and Charlie    I visited Ted Lemon of Littorai,
              Palmer’s Dry Creek Kitchen in Hotel      a    winemaker    who     epitomises       Zeren Wilson is a food and wine writer,
              Healdsburg: a revelatory post-tasting    what this new guard are looking            consultant and runs bittenandwritten.com
              lunch of foie gras and wagyu sliders     to achieve: wines with freshness,
              at the bar (before the ‘slider’ had      brighter acidity, often with more
              come anywhere near a UK restaurant       modest ABVs. He’s the cover star of
              menu) remains etched in the memory.      Bonné’s book. A serious track record
                                                       began with studying winemaking
              California made me learn to drive.       in Burgundy, going on to work with
              The second visit later that year was     wineries including Dujac, Roumier,
              the clincher, realising that unless I    Bruno Clair, and becoming the first

                                                                 -17-
The importance of
                                                restaurant space
                                                Anna Sulan Masing looks at the importance of space in restaurants
                                                and how it can impact the food, service and people’s behaviour.

                                                             W
                                                                          e all use and experience       understanding what guests’ want and        the idea on its head and suggesting
                                                                          spaces differently. We         their role within the business. Quite      making the space markedly different
                                                                          all have preferences of        simply the guest’s role is to pay for an   from the rest of the restaurant with
                                                                          what we like to feel in        experience; one that revolves around       such things as their own beer taps or
                                                             a space and how we want to navigate         food and drink. Rankin expressed           great pieces of art work.
                                                             a particular space. When we eat             the fact that restaurants need to have
                                                             out we make decisions about what            “substance”. Restaurants should not        Like any business, restaurants start
                                                             environments we want to be in, how          soley rely on a concept but instead        with an idea and ideals. Then there
                                                             far we want to travel, as well as what      understand that guests come to be          is compromise. With restaurants the
                                                             we eat and drink when we get there.         part of an experience meaning you          business model is about people staying
                                                             The space of a restaurant is organised      need to design and organise a space to     in a space consuming a product; so
                                                             and dressed to express an identity, and     achieve that.                              both of these are equally important.
                                                             influences how people behave. The                                                      Restaurants are both a work
                                                             level you speak at in a bar, is different   Rankin discussed the idea of having        environment and a place of leisure.
                                                             to when at a white table clothed table      a square room arranged to give a
                                                             at a Michelin starred restaurant – yet      focal point, like a kitchen or a bar.      It took Laure Patry a year to find the
                                                             both spaces aim to make you to feel         This echoes ideas of performance,          space for Social Wine and Tapas,
                                                             comfortable.                                which seems appropriate to the times.      the restaurant she opened with Jason
                                                                                                         Food and drink has become a visual         Atherton in Marylebone. Originally
                                                             In a recent discussion with Dan             art through the likes of Instagram         Patry had in mind a space with a lot
                                                             Doherty, executive chef at Duck &           and the restaurant world feels more        of light; but they eventually opened
                                                             Waffle, about ideas of teamwork, he         accessible through social media and        in a space over multiple floors with
                                                             spoke about his open kitchen creating       TV programmes that are dedicated           the main dning room being in a
                                                             a sense of ‘team’, because it feels like    to the creation of food or wine.           windowless basement. This meant
                                                             everyone is in one room. This broke         Restaurants are the live show with the     changes to the original loped around
                                                             down barriers between front of house,       public developing a healthy interest       the restrictions of the type of kitchen
                                                             back of house and guests. The journey       and understanding of the intricacies       they could build in the space.
                                                             of the food was transparent and             of the industry.
                                                             enjoyed by all, from chef, to waiter to                                                With wine comes the practical need
                                                             guest.                                      Off the back of Rankin’s experience        for space and storage. For example, in
                                                                                                         in developing non-restaurant spaces,       Hong Kong where space is expensive,
                                                             So, how else does space and location        such as pubs, a square room is not         restaurants tend to have smaller,
                                                             affect service, staff and the guests?       just creating a performance, it’s about    focused wine lists. Patry spoke about
Issue 7 | Summer 2016 | codehospitality.co.uk

                                                             Can we think of space as fluid, or is it    efficient service. Staff are able to see   the importance of being able to
                                                             something that is static to be worked       the entire room, resulting in being        develop a wine list that can be adapted
                                                             around? I discussed this with chef Neil     able to react and respond to guests        to the space you have. Space can also
                                                             Rankin, Emma Underwood of Burnt             quicker, and monitor and manage the        affect how and who you employ; with
                                                             Truffle and sommelier Laure Patry           flow of people. And with the ability to    a smaller wine list you might not need
                                                             of Social Wine & Tapas about their          see the entire room you need less staff    a dedicated sommelier, but your wait
                                                             individual relationships with space in      as there are no awkward, tucked-away       staff must be highly trained on wines.
                                                             restaurants.                                tables to look after.
                                                                                                                                                    Building restaurants in locations and
                                                             Neil Rankin spoke about the                 But do even the best thought out           countries around the globe that all
                                                             importance of the guest and the             restaurants spaces have a ‘bad table’?     have individual spaces requires a
                                                             importance of good service. It is about     Rankin approached this by flipping         constant skill to adapt, collaborate

                                                                                                                 -18-
“The space of a restaurant is
organised and dressed to express
an identity, and influences how
people behave.”

and listening. Patry works closely with      builds a team and Rankin’s point about
the restaurant designer, the chefs and       creating a focus for guests. Knocking
the bartenders when working on a new         down the wall was going to cost too
Social Group restaurant but she also         much at Burnt Truffle, but week
notes that it’s so important to see how      five (out of an eight week build) the
the space is used when it opens, and         builders offered to do the work for free,
how the guests react and respond to it.      changing the space and contributing
                                             hugely in creating the atmosphere and
Space is about the people that are in        identity of the restaurant.
it, how it sits within the wider location
and its community. The life of Burnt         Creating a space that works is never
Truffle was born in the online space.        an exact science and everyone I spoke
By using Twitter, Gary Usher and his         to talked about problems they hadn’t
staff told the story of Burnt Truffle and    thought of when first conceiving a
created a community. Through social          restaurant. How a space works is not
media they showed that the restaurant        something that can be tested until it is
space (and sister restaurant’s Sticky        up and running, until it is too late to
Walnut and the up-coming Hispi) is           knock down walls.
not confined to four walls. Tweets
seeping into people’s bus journeys           Even though space is constructed, and
to work across the UK, but its heart         often by heavy, immovable objects
remaining in its locale.                     (like walls) all spoke about space with
                                             an idea of fluidity, of being adaptable.
General manager Emma Underwood               Another common theme was a real
explained that people in Heswall             emphasis on developing relationships
have, wonderfully, claimed Burnt             across and through the space and
Truffle as their own. This sense of          holding on to a strong sense of identity
ownership and community has meant            of the business and the people involved
that they feel part of the location and      in it.
the restaurant. Usher and his team
always wanted to be a neighbourhood
restaurant, a place for locals, but hadn’t
expected the support they ended up
                                                                                         Issue 7 | Summer 2016 | codehospitality.co.uk

receiving. The space was influenced
by the people building it. “The build
had a feeling of everyone mucking in.
The plumbing was done for free by
CBES Services who had followed the
campaign on Twitter and chefs from
Sticky Walnut came on their days off
to help”, notes Underwood.
                                             Anna Sulan Masing
One of the focuses of Sticky Walnut          @AnnaSulan
is the open kitchen and Underwood
echoes Doherty’s sentiments that this

                                                                        -19-
Eat.
                        Drink.
                        Design.
                               James Wood takes a closer look at the
                                relationship between food, drink and
                                 design at two London restaurants.

T
           he relationship between food, drink            Hospitality genuinely offers a designer a brilliant
           and design isn’t new. It’s been around         opportunity to be creative. Just as food takes its
           for hundreds of years. You only need           influence from the deepest reaches of the world –
           to Google vintage packaging to see the         design follows. Typefaces hand painted from Lima,
wonderful hand lettered designs from the early            retro postcards from the Mediterranean, matchstick
20th Century. However, what I’ve noticed working          boxes full of Mexican chilies - all brought together
in the London creative fold for the past eight years      to enhance the customer experience. Equally, bad
is the abundance of excellent work that takes place       design can stick out like a sore thumb. When it’s
within the hospitality industry. You now associate        overcomplicated, poorly conceived or just gets in the
a good dining experience with an equally good             way of the food it can ruin a dining experience.
design experience. It’s no surprise with the London
creative industry worth an estimated £35 billion          Each quarter, I’ll explore some of the standout graphic
and the London hospitality industry a similar             design projects trending in the capital, and speak to
                                                          the people behind them. In this issue I speak to the
amount, it’s only natural they would enjoy a fruitful     graphic designers behind Dishoom and BAO.
crossover.

                                                   -20-
Dishoom King’s Cross
                                               by &Smith

Stepping into any Dishoom is a visual treat     With Dishoom Kings Cross you had                 this partnership is successful. If everything
for a designer, none more so than their         a rich backstory to explore - what               works together correctly, it will feel ‘right’
King’s Cross restaurant. It’s one of those      steps did you take to make sure it               to a customer without them even realising.
projects that instantly makes you jealous.      felt authentic?
The attention to detail is second to none.
In particular it’s the subtle branding that     We were lucky when we met Dishoom,               You have worked on a wide variety
threads the experience together. Designed       as Shamil, Kavi and the team were so             of hospitality projects - in your eyes
by &Smith, the identity took inspiration        passionate about the original Bombay             what creates the best restaurant/
from Bombay’s old Irani cafes, with             cafes and paying homage to them in a             bar identity?
King’s Cross focusing on an old railway         respectful way. They had an impressive
transit shed. I sat down with Rachel            collection of original Indian and Bombay         The best restaurant/bar identity is one
Smith, Creative Partner of &smith, to           printed collateral which ranged from the         that immerses you in the experience
find out more about the project.                1920s to the 1970s. It’s an invaluable           without you even noticing. A few extra-
                                                resource for us as there’s only a limited        considered touches that support the
                                                amount of Indian ‘vintage’ collateral            concept are always nice to see. A great
How do you go about researching                 online, and this allowed us to consider          example of this is the small ice cream
for a new project, other than tasting           texture and weight of materials, as well         ordering pad with pencil I got given in
the food & drink?                               as visuals. A lot of the items we produced       The Beaumont’s Colony Grill Room
                                                for Dishoom early on were very light in          the other day. It was a well-designed and
We like to do absolutely anything that          weight, as this is the paperweight that was      subtle extra touch. I get a bit disappointed
will get us in the mood for the experience      readily available in India in the early 20th     when there isn’t enough to appreciate,
that we’re about to brand. We need to           Century. It’s details like this that help to     but maybe that’s because I’m a graphic
inspire our designers as much as possible,      add to the authentic texture of the project.     designer who should learn to switch off.
so trying the food and drink is always the
ultimate starting point – it’s a tough gig, I
really need to go the gym more.                 How important do you feel design                 Lastly, what’s &Smith’s favourite
                                                is to the eating and drinking                    restaurant at the moment?
We also like to spend time with everyone        experience?
involved in the project from the client’s                                                        For food, my trusty favourites are
side too. It takes time, but you can learn      I think good design is important, but            Blanchette in Soho and Kurobuta in
as much from an assistant manager who           I don’t ever want it to overshadow the           Marble Arch. I make up reasons to go
is running a restaurant day to day as you       food or the interiors. In an ideal situation     back to those two places all the time.
can from the owner. It’s all about listening    everything has to work together seamlessly       However, I have a list as long as my
and then filtering. This is perfect for         and support each other at different stages       arm that I want to try in London at the
existing restaurants that want to sharpen       of the experience. The earlier a designer        moment. There just aren’t enough days in
up. I find the staff on the ground usually      is involved the better in my opinion, and        the week.
have a lot of the answers if you spend the      graphic designers should be constantly
time with them.                                 talking to the interior designers to ensure

Menu, Dishoom                                                                     Signage, Dishoom

                                                           -21-
“You now associate a good dining
 experience with an equally good
       design experience.”

                                   Wall artwork, Dishoom

              -22-
BAO Instagram

                CLASSIC                                   BAO by BAOCONFIT                              PORK

              Braised Pork                                                       Confit Pork Belly
            Peanut Powder                                                   Pork Sauce, Hot Sauce
      BAO, a Taiwanese inspired steamed bun         Can you tell us little more about the How important do you feel
        Fermented
      restaurant,             Greens
                  is another space   using design   BAO character illustration? DrieddesignShallots
                                                                                              is to the eating & drinking
                 Coriander as a street
      to their advantage. Starting life
      stall in Hackney, they have gone on to        The character actually came from one
                                                                                                  experience?
                                                                                                  4.5
                     3.75
      open a permanent     spot in Soho, with
      their second opening in Fitzrovia in June.
                                                    of Erchen’s projects at the Slade which
                                                    involved an installation around lonely
                                                                                                  The eating and drinking experience is
                                                                                                  all encompassing, from the ambience of
                                                    men. Whilst we were speculating about         the restaurant, to how the food is served.
      Subtle, charming and unobtrusive, their       BAO we decided to develop one of the          Design is key because every single detail
      identity sets the tone before you even        character’s illustrations and slowly the      and element involves design, it’s just how
      enter the restaurant. You may have even       man got a little bit wider and slowly a bao   much you want to focus on the details and
      spotted one of their tote bags around         appeared in his hand. And one day he          the processes. For me it is integral as it
      London. Most impressively, it was all         decided he’d rather not like to share.        completes the experience.
      designed by themselves. I spoke with
         FRIED         CHICKEN
      Shing Tat Chung and Erchen Chang, two
      thirds of the BAO  team, to find out more
                                                                                     LAMBLastly,BAO are there any other
                                                    Your Instagram account does an restaurant identities you enjoy?
                     BAO
      about the project.                            excellent job in showcasing the BAO
                                                    experience (and you’ve got quite the We love St. JOHN and Quo Vadis - the
                                                    following) - do you have any advice illustrations and style of their identity is
   I understand you guys designed                   for restaurants engaging withLamb      Shoulder
                                                                                   their inspiring.
   the brand and website yourselves                 customers this way?
Soy- Milk
     where Marinated
               did the clean and     Chicken
                                        casual                                      Coriander Sauce
   inspiration come from?                       Instagram is a great tool, we first used it
  Sichuan Mayo, Golden because of the nature of what we were                            Garlic Mayo
   Erchen and I studied fine art and I went doing. Travelling around in Soy         marketsPickled Chilli
   Kimchi,          Sesame
   on to study design                BAO
                        afterwards. We   always meant that social media was extremely
   enjoyed simple and clean designs and we important as it was the only tool to
                       5 to come across as communicate where we were. We enjoy
   didn’t want our style                                                                       5
   fussy and complicated. What started off as the social channels as it’s great fun to
   a simple illustration for the logo developed interact with people but also to post
   into the branding, the design and the lovely images, which we enjoy. I guess the
   interiors.                                   advice is to have fun with it and the people James Wood
                                                                                                                                               Issue 7 | Summer 2016 | codehospitality.co.uk

                                                engaged will have fun looking at it.         @designedbyjaw
                                        V                                                                             V
                                                                                                  James Wood is the founder of
                                                                                                  design studio, JAW.
                                                                                                  designedbyjaw.co.uk
     CRUMBED DAIKON                                                                FRIED HORLICKS
          BAO                                                                      ICE CREAM BAO

   Panko Crumbed Daikon                                                       Horlicks Ice Cream
  Daikon Pickle, Hot Sauce                                     -23-        Condensed Milk, Fried BAO
        & Coriander
One chance to make
           A first impression

     Your personal Steelite supplier
                   -24-

01264 33 44 75 - sales@chefxpress.co.uk
Lunch at Sweetings
Broadcaster, journalist and restaurant lover Loyd Grossman
bypasses the latest restaurant openings in London and New
York and takes us out to lunch at Sweetings.

             A
                       t the recent Tatler restaurant        no credit cards. While I seriously dislike     buttered side order of samphire was
                       awards       at   the    Savoy        all such consumer-unfriendly practices,        definitely on the money. There was no
                       hotel, the ‘Test of Time’             Sweetings is charming and magnificent.         room for pudding.
                       category honoured those
             establishments who have been in                 There is a dining room where you can           Prices are at the top end of the scale,
             business for at least 15 years.                 sit on proper chairs in relative ease, but     but not a deterrent. Go there. Love
                                                             for me the real experience is perched          it and learn from it. Authenticity and
             In the two eating out capitals of the           on an uncomfortable stool at one of the        single-mindedness are rare and valuable
             world - London and New York - the pace          bars in the two front rooms. The cream         bedfellows in today’s restaurant world.
             of restaurant openings is so frantic and        painted walls are hung with spy cartoons
             consequently public taste is so fickle that     of eminent Victorians and Hyde-Park-           Sweetings
             we are in danger of erasing valuable and        railing quality still lives. You sit before    39 Queen Victoria Street
             fascinating restaurant history.                 bottles of Lea & Perrins, Heinz ketchup,       London
                                                             Sarson’s Vinegar and Tobasco. There            EC4N 4SA
             In Paris it was possible to eat and eat well    is unflattering neon lighting and ceiling
             in the 18th, 19th and early 20th centuries,     fans. Staff are dressed in severe black and    sweetings.co.uk
             which was hardly the case in London and         white.
             New York where historic restaurants are
             scant and endangered. Thankfully some           You begin with the best ever Black Velvet-
             still flourish. Rules has been going strong     40% Champagne, 60% Guinness - served
                                                                                                                                                      Issue 7 | Summer 2016 | codehospitality.co.uk

             since 1798 and I ask you to consider            very cold in a silver tankard: half a pint
             Sweetings with an ancestry dating back to       for the prudent, a pint for the brave. The
             1830, although only occupying its current       all fish menu is wonderful. My eldest
             premises for a mere 100 years.                  daughter and I began by sharing an
                                                             order of the plumpest scallops wrapped
             In spite of its antiquity and almost as if to   in the smokiest bacon. She followed with       Loyd Grossman
             prove that ‘there is nothing new under the      excellent pan-fried sea bass fillets, which,   @loydgrossman
             sun’, Sweetings has as many eccentricities      of course, is not so hard to do. My lemon
             as the latest Shoreditch pop up: lunch          sole - often a flavourless bore unless
             only, weekdays only, no reservations,           battered and fried - was just sensational:
             no coffee, and until relatively recently,       uberfresh and perfectly cooked. An amply

                                                                        -25-
Issue 7 | Summer 2016 | codehospitality.co.uk

                                                          Trend Setting:

                                                S A K E
Callum Edge explores how the appreciation of sake has
lagged behind the recent popularity of Japanese food and
culture in the UK, but finds that there is a small group of
people championing its naissance.

I
     n 1884, London had its first taste       to brewing, the end result can range from         I first met Kikuya at her newly created
     of Japanese cuisine in the upstairs      sweet to savoury, and crystal clear to            sake course at the WSET HQ in London’s
     of Bertram & Roberts’s smoking           cloudy varieties.                                 Bermondsey. Tellingly, the majority of
     pavilion as part of the International                                                      the twenty-four of us students with wine
Health Exhibition. In rather clipped          In spite of its cultural significance, sales of   backgrounds initially had difficulties
tones, The Morning Post’s subsequent          sake in Japan, however, have been on the          detecting the correct levels of acidity,
review described the meal as “rather, to      decline over the last fifty years. The drink is   alcohol, and sweetness in each glass. But
say the least, unsatisfactory. It might be    regarded as old-fashioned by the younger          once the confusion wore off, the whole
suggested that a good curry or stew of        generation, who prefer beers and spirits,         room was confidently identifying each
substantial character – and surely there      and with an ageing workforce the industry         variety and declaring their preference for
must be such in the Japanese cuisine          is finding it hard to convince the youth          a particular sake over another.
– could with advantage be added to            to dedicate their lives to its production.
the present menu . . . The sake is very       Instead, efforts are being made to raise          Kikuya was also behind the week-long
refreshing, but rather stronger and           awareness overseas for a consumer market          Hox Cup Sake Bar at the Hoxton Hotel
more intoxicating than most people            that will readily embrace this seemingly          in March, set up in order to demonstrate
would imagine” (The Morning Post, 12          new, quality product.                             that sake can be enjoyed as much as a
September 1884).                                                                                casual drink in a bar setting as in a high-
                                              Natsuki Kikuya, whose family have                 end Asian restaurant. Cup sake was
Fast-forward almost a century and a           been involved in the industry for over            originally devised for the 1964 Tokyo
half and Japanese dining is now some          three hundred years and a former sake             Olympics to enable thirsty spectators to
of the most ubiquitous in London and          sommelier at Zuma and ROKA, believes              enjoy an alcoholic drink whilst watching
                                                                                                the sporting events. Previously holding
                                                                                                entry-level sake, there has been a recent
                                                                                                shift with a more premium contents and
                                                                                                distinctive design, and glasses and cans
“...sake still remains largely                                                                  have become collectibles in their own
                                                                                                right. It’s a winning idea, especially for

unknown to the British palate”.
                                                                                                Western consumers, allowing them a
                                                                                                taste of this or that but without so much
                                                                                                burden of cost or waste.

                                                                                                Many Japanese restaurants in London –
                                                                                                Sake No Hana, Kanada-Ya, Shoryu, and
                                              that there is still huge potential for the        Tonkotsu, among them – have realised
New York, popular due to its relatively       appreciation of sake to grow in the UK.           that consumers are always looking for
low price point and perception as being       That’s not to say that it’s not a hard            something new and unique, and have
healthy, yet tasty food. YO! Sushi and        sell – it’s not a spirit or wine, as most         focused on making their sake lists both
Wagamama first opened our eyes and            people think; it’s hardly cheap; and the          more accessible and more prominent.
mouths to conveyor-belt sushi and ramen       often indecipherable labels rarely lend           SUSHISAMBA, for instance, begins its
noodles in the nineties in London, with       themselves to consumer memory. There              drink list with a sake offering by the glass,
Nobu and Zuma taking the premium              is also the issue of competition with the         not tucked away, as is often the case, at
pan-Asian market not long after. Now it       wine and beer trades, as well as a lack of        the end. Slightly sweet, low alcohol, and
is the izakaya – loosely, a Japanese snack    wider industry knowledge and training.            easy drinking sparkling sake is a good start
bar or pub – that reigns. But despite our
                                                                                                                                                Issue 7 | Summer 2016 | codehospitality.co.uk

                                                                                                for the uninitiated – Brits, after all, find
newfound fondness for teriyaki, karaage,      Yet, in an effort to counter this, and to         it hard to resist anything fizzy. Likewise,
tempura, and udon, sake still remains         share her love for sake on a bigger scale,        fruity, fresh sake cocktails, especially when
largely unknown to the British palate.        Kikuya launched the virtual “Museum of            combined gin, go down well with Western
                                              Sake”, an organisation that provides sake         palate.
For the Japanese, sake is more than just a    education, consultation, and promotion.
means to inebriation: it’s an integral part   She felt that consumers are often too             But Kikuya, echoing the Japanese saying
of religious ritual and celebration, and      ready to dismiss the drink after a poor first     Nihonshu wa ryori wo erabanai (“sake
holds its place as the national drink. Made   sample or improper service, and made it           doesn’t fight with food”), is adamant
from polished rice grains, together with      her mission to change how people drink            that the versatility of sake makes it a
koji (magical fungus to transfer the starch   sake in London.                                   suitable bed partner across a range of
into sugar) and water, in a method similar                                                      cuisines, not just for Asian dishes. Whilst

                                                         -27-
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sake is lower in acidity than wine, it has        something new and support a dying art. In       tasting of her national drink. Whilst the
a much higher concentration of amino              fact, there are certain similarities between    realisation of this dream might be a little
acids that evoke that sense of umami in           the boom in the craft ale scene in Europe       way off, sake champions such as Kikuya
our mouths. Accordingly, foods high in            over the last few years and the potential       will give it the drive it needs to inform a
this ‘savouriness’ – red meat, mushroom,          rise in sake. Moreover, an increasing           sometimes sceptical public that it is one
and particularly cheese – pair very well.         number of Japanese breweries are                of the most diverse and enjoyable drinks
Case in point: The Rosebery Lounge at             including English text on their bottles and     around.
the Mandarin Oriental Knightsbridge               creating very visual logos for the Western
offers with its (very British) afternoon          market, meaning that the consumer will
tea selection a flight of sakes, and at           find it easier to identify and, perhaps most
Typing Room sommelier Fred Marti has              importantly, remember different kinds of
introduced sake into the beverage pairing         sake.
for the restaurant’s tasting menu.
                                                  The building of the first sake brewery and
For her dedicated service to the industry,        visitor centre in the UK was completed
Kikuya was made a Sake Samurai, an                at Fordham Abbey last year, and the
ambassadorial title given to eight or so          Hashimoto family behind it plans to sell
people each year who promote sake                 around ten thousand bottles in the first        Callum Edge
internationally. Another Samurai, the             twelve months of production – a bold
                                                                                                  Where to try:
Canadian techno DJ Richie Hawtin,                 claim. But whilst there is still a lot of
                                                                                                  Sosharu (Masahito Suzuki)
has structured a set “ENTER.” in Ibiza            speculation if it will take off as much as
                                                                                                  Sushisamba (Maurizio Palomba)
around a sake bar and his own brand               its champions feel it could, it is undeniably
                                                                                                  KIRU (Christian Pulido)
of sake in collaboration with breweries           an exciting for sake here. Kikuya tells me
                                                                                                  Typing Room (Fred Marti)
in Japan. It is in settings like this that        that over the last ten years, on-trade sales
                                                                                                  ROKA Mayfair (Laura Blanchett)
Kikuya believes that sake will integrate          here have doubled in number, reaching
well into our culture, and no longer be           well over £2m, and the story is just as
                                                                                                  Where to buy:
seen as simply a novelty drink served in a        promising further afield: with its sizeable
                                                                                                  Hedonism Wines
porcelain cup.                                    Japanese population, there is already a
                                                                                                  Japan Centre
                                                  strong market in the USA, as well as in
                                                                                                  Selfridges
With the millennial generation calling            Scandinavia and France.
                                                                                                  Enotria
for quality products, and spending more
than ever before on going out, sake is still      Kikuya has previously said that one             @edgeandspoon
an untapped source in the F&B industry.           day she dreams of opening a physical
Its handcrafted, small batch nature will          “Museum of Sake” that expands on
surely appeal to consumers looking to try         the history, the people, and crucially the

Natsuki Kikuya’s recommendations:

Shirakabegura Mio Sparkling                       DOJIMA Brewery                                  HEAVENSAKE
From one of the biggest sake houses, Takara.      A beer and sake-making family from Osaka        A Franco-Japanese collaboration coming
Fizzy and sweet, refreshing gooseberry,           that moved to Cambridgeshire in order to        from Dassai brewery and blended by Regis
elderflower, and vanilla flavours. Only           start the UK’s first sake brewery. They aim     Camus, the Champagne cellarmaster. The
5% ABV. Good as an aperitif or dessert            to release their first batch of Nama-zake       Junmai Daiginjo has fully-ripened red fruit
accompaniment as moscato d’asti.                  (unpasteurised sake) at the end of 2016.        characteristics, figs, star anise and cloves.
                                                                                                                                                  Issue 7 | Summer 2016 | codehospitality.co.uk

                                                                                                  Smooth yet firm and well structured.
Daruma Masamune                                   ENTER.Sake
Made by a tiny, family-run brewery in Gifu        The birthchild of Richie Hawtin, DJ and
Prefecture. Specialises in Koshu (aged sake).     Sake Samurai, working with boutique sake
Rich, nutty, soy sauce, coffee, and dried fruit   producers including Sekiya Brewery, Aramasa
qualities similar to Oloroso sherry.              Shuzo and Kokuryu Sake Brewing. Offers a
                                                  range from Honjozo to Junmai Daiginjo.

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Issue 7 | Summer 2016 | codehospitality.co.uk

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                                                        PETER
                                                            in conversation with...

                                                       GORDON
Adam Hyman sits down with Peter Gordon to
discuss his life in restaurants and celebrating
fifteen years of The Providores and Tapa Room.

I
     ’d arranged to meet Peter Gordon,         career all started thanks to literary agent,   Gordon planned to go to Bali for a couple
                                               Felicity Rubenstein who looks after the        of kitchen free weeks before heading to
     chef and co-owner of Providores,          likes of Yotam Ottolenghi and Fergus           London via India He ended up staying
     on the eve of Her Majesty the             Henderson”, says Gordon. “She was a            in Indonesia for two months before
     Queen’s 90th birthday. Fittingly,         regular at the Sugar Club in Notting Hill      travelling over to India via Nepal. Over
towards the end of the interview, I            and one day came in and said I should do       these twelve months, he ended up doing
ask Gordon what one of his fondest             a book. After going out to buy a computer      contra-deals with locals who wanted to
career highlights has been. He recalls         and learn how to use it, I wrote my first      know how to cook such things as spaghetti
when he cooked a private dinner for            cookbook – The Sugar Club Cookbook -           Bolognese and pancakes, as this is what
the Queen. Her Majesty, the Duke of            which was published in 1997.”                  tourists wanted to eat. Gordon-being-a
Edinburgh and Sir Don McKinnon,                                                               -chef asked them to teach him to cook
the former Secretary-General of the            In 1981 Gordon moved from the New              local dishes in return.
Commonwealth, along with his wife              Zealand coastal town of Whanganui to
dined together in a private residence          Melbourne, where he completed a four-          Looking across the table to Gordon, it
and Gordon was the chef.                       year cooking apprenticeship. “I really         strikes me with his surfer-like hair and
                                               wanted to travel, so when I was 15 years       earring that he could be quite at home
Born in New Zealand in 1963, Gordon’s          old I applied to work as an apprentice         in Bali. “It was one of the best twelve
been residing in London since 1989.            at Air New Zealand”, notes Gordon.             months of my life”, he says. Soon after
Often credited as the ‘godfather’ of fusion    “Luckily they never actually gave me the       Gordon set foot on UK soil in 1986, he
cuisine, it was thanks to his Antipodean       apprenticeship, so I thought what else I       received a call from back home saying his
upbringing and extensive travels in Asia       could do and after dabbling in a bit of        father was ill and he had to return back
that made him the chef he is today.            wine making for a while in Australia, I        to New Zealand. “My flight was paid for
                                               ended up working as a waiter at an Italian     by people I’d never met before but they
                                                                                              owned a restaurant called Sugar Club in

“ After being there for a week or
                                                                                              New Zealand and wanted me to be their
                                                                                              head chef ”, says Gordon.

so, I’d decided I really wanted to                                                            As the buzz in Providores picks ups around
                                                                                              us with Marylebone folk enjoying a chilled
                                                                                              glass of white and some snacks, we fast
be a chef.”                                                                                   forward a few years and return to London
                                                                                              when Gordon touched back down from
                                                                                              New Zealand in 1989. However, it wasn’t
                                                                                              until 1995 when he opened Sugar Club
Just as rush hour was commencing               restaurant in Melbourne called Mietta’s.       in Notting Hill. The year before, his sister
around us in the West End, we settled in       After being there for a week or so, I’d        Tracey – who was living in Australia – was
                                                                                                                                             Issue 7 | Summer 2016 | codehospitality.co.uk

to a cosy corner in Gordon’s Marylebone        decided I really wanted to be a chef.”         diagnosed with acute myeloid leukaemia
restaurant that he co-owns with his            After Gordon approached the owner one          and Gordon was a donor match so he
business partner Michael McGrath, for          night about working in the kitchen, she        went back to Melbourne to carry out
a glass of Riesling from Central Otago.        told him to leave and never come back.         the bone marrow transplant. After her
A few weeks earlier, I’d been in the same                                                     full recovery, Gordon – along with Chris
restaurant for the launch of Gordon’s          “Luckily, through a cousin, I got an           Corbin who was diagnosed with chronic
latest cookbook, Savour: salads for all        apprenticeship in a restaurant and I           myeloid leukaemia at the age of 38 - came
seasons. Nigella Lawson, Russell Norman        ended up working alongside MasterChef          up with ‘Who’s Cooking Dinner?’ as a
and Richard Bacon were all there to            presenter, John Torode”, says Gordon.          way to raise money for the charity, Leuka.
celebrate their friend’s eighth publication.   “It was at a really interesting time when
                                               Australian food was starting to evolve.”       After four years at the helm of the Sugar
“Despite having written my first cookbook                                                     Club in London, Gordon left in 1999
at four years of age, my actual cookbook       Upon     finishing   his   apprenticeship,     to work on some other projects before

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