Emile Haddad FivePoint Holdings' builds success with his long-term, forward-looking vision for housing - Flooring Solutions
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The Magazine of The National Association of Home Builders IMPACTFUL P l a n n e r FivePoint Holdings’ Emile Haddad builds success with his long-term, forward-looking vision for housing November/December 2020
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NOVEMBER/DECEMBER 2020 Contents This concept home, built using DEPARTMENTS materials from deconstruction projects, includes a kitchen island made from 100-year-old pine beams from Baltimore. 14 From the Editor Up Front 18 Pulse 26 Products 30 Operations 34 Design Trends Project 36 Ultimate Upcycle NAHB Notes 57 Chairman’s Letter Cover: Colin Lenton Photography; This page (clockwise): Courtesy Hometrack Real Estate Marketing; Colin Lenton Photography 58 Home Innovation Research Labs 36 60 Dietz’s Economy O N L I N E 2 4 / 7 Visit us at builderonline.com for the latest home building industry news. 64 Last Detail F E AT U R E S 48 The Right Mix 52 Community Builder In mixed-use communities, FivePoint Holdings’ Emile Haddad, developers and owners work with recipient of the Legends Award in commercial tenants to keep October during the Future Place amenities in place for residents. virtual conference, is challenging By Joe Bousquin people to think more holistically 52 about housing. By Lydia Lee Volume 43, number 11. Builder (ISSN 0744-1193; USPS 370-600) is published 12 times per year: monthly in Jan., Feb., March, April, May, June, July, Aug., Sept., Oct., Nov., and Dec. by Hanley Wood, 1152 15th St. NW, Suite 750, Washington, D.C. 20005, for the National Association of Home Builders and printed in the USA. Copyright 2020 by Hanley Wood. Opinions expressed are those of the authors or persons quoted and not necessarily those of the NAHB. Reproduction in whole or in part prohibited without written authorization. Single-copy price: $8.00 (except House Plans issues, which are $12.95). Periodicals postage paid at Washington, D.C., and at additional mailing offices. Postmaster: Send address changes to Builder, P.O. Box 3494, Northbrook, IL 60065-9831. Member: American Business Media B U I L D E R O N L I N E .C O M N OV E M B E R / D EC E M B E R 2 0 2 0 ⚫ BUILDER 5
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THE MAGAZINE OF THE NATIONAL ASSOCIATION OF HOME BUILDERS Jennifer Lash, editor-in-chief Tina Tabibi, design director Christine Serlin, editor Vincent Salandro, associate editor Mary Salmonsen, associate editor “... you guys got this right, the program is awesome… Symone Garvett, assistant editor SoftPlan is the best and I have used them all..” Cathy Underwood, senior director/print production Andrew Bozeman, Montgomery, AL Margaret Coulter, senior director/print production Bernadette Couture, ad production coordinator Stephanie Fischer, production manager, inside sales Christina Lustan, group director/audience marketing & circulation hanley wood media Andy Reid, chief operating officer Jennifer Pearce, executive vice president/ chief content officer Bridget Forbes, vice president/ digital strategy and operations Mari Skelnik, vice president/audience operations Lillian Spio, vice president/marketing published by hanley wood Jeff Meyers, chief executive officer Melissa Billiter, chief financial officer Andrew Reid, chief operating officer Tim Sullivan, senior managing principal/ advisory group Kurt Nelson, group vice president/talent strategy Amy Dudley, executive vice president/ national sales editorial and advertising offices 1152 15th St. NW, Suite 750, Washington, DC 20005 Phone: 202-452-0800; Fax: 202-785-1974 subscription inquiries and back issue orders 888-269-8410 or email: builder@omeda.com NAHB members please call 800-368-5242 x8546 circulation customer service hanleywood.omeda.com/bldr list rental The Information Refinery, Brian Clotworthy, 800-529-9020; brian@inforefinery.com privacy of mailing list Sometimes we share our subscriber mailing list with reputable companies we think you’ll find interesting. However, if you do not wish to be included, please call us at 888-269-8410. Canada Post Registration #40612608/G.S.T. number: R-120931738. design | 3D | materials lists canadian return address IMEX, P.O. Box 25542, London, ON N6C 6B2 postmaster Send address changes to Builder, P.O. Box 3494, Northbrook, IL 60065 $95 BUILDER occasionally will write about companies in which its parent organization, Hanley Wood, has an investment interest. When it does, the magazine will fully disclose that relationship. subscribe to SoftPlan /month SoftPlan remodel kitchens | baths | additions free trial: www.softplan.com or 1-800-248-0164 B U I L D E R O N L I N E .C O M
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THE MAGAZINE OF THE NATIONAL ASSOCIATION OF HOME BUILDERS subscription inquiries and back issue orders 888-269-8410 or builder@omeda.com NAHB members please call 800-368-5242 x8546 for list rentals 800-529-9020 to order reprints Wright’s Media 877-652-5295 or hanleywood@wrightsmedia.com advertising sales offices Jennifer Pearce, executive vice president/ chief content officer email: jpearce@hanleywood.com Paul Tourbaf, executive vice president/ residential construction phone: 847-778-9863 email: ptourbaf@hanleywood.com Norma Figueroa, account coordinator, team lead phone: 773-824-2412 fax: 773-824-2540 email: nfigueroa@hanleywood.com Paul Pettersen, strategic account director 112 Kingsbury Road, Garden City, NY 11530 phone: 516-252-8020 fax: 202-785-1974 email: ppettersen@hanleywood.com Kay Ross-Baker, strategic account manager 5600 N. River Road, Suite 250, Rosemont, IL 60018 phone: 630-707-0811 fax: 773-824-2401 email: krossbaker@hanleywood.com Carol Weinman, senior strategic account director 395 Del Monte Center, Suite 317, Monterey, CA 93945 phone: 831-373-6125 fax: 831-373-6069 email: cweinman@hanleywood.com Canada D. John Magner, york media services 500 Queens Quay W., Suite 101W, Toronto, Ontario, Canada M5V 3K8 phone: 416-598-0101, ext.220 fax: 416-598-9191 email: jmagner@hanleywood.com OSHA Compliant Washington, D.C. Guardrail and Ken Wilson, account manager email: kwilson@hanleywood.com phone: 202-729-3531 Stair Rail Systems Jaeda Mohr, account manager email: jmohr@hanleywood.com phone: 202.736.3453 1152 15th St. NW, Suite 750, Washington, DC 20005 phone: 202-452-0800 fax: 202-785-1974 Safety Boot® Guardrail System • Simple, Affordable & Reusable • Residential, Multi-Family & Commercial Applications • Unique Free Standing Design • Keep Post Attached For Reuse On Next Level Or Project StringerShield® Featured on osha.gov website! Stair Rail System • Non-Penetrating Design • Rugged Steel Construction • Exceeds OSHA Regulations 1.800.804.4741 safetyboot.com B U I L D E R O N L I N E .C O M
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FROM THE EDITOR Community Confidence W hen finalizing this issue for the printer, the latest “When you live like that and you realize the pain that comes NAHB/Wells Fargo Housing Market Index—which gauges from the separation of families, a community being torn apart, builder perceptions of current single-family home sales you have this drive to bring people back together,” he says. and sales expectations for the next six months as “good,” “fair,” or That’s a powerful message, particularly as the virus has brought “poor”—appeared in my inbox. The index in November increased about its own separation of families and communities. BUILDER five points to 90, its all-time high across its 35 years of existence. contributor Lydia Lee offers more insight (p. 52) on Haddad’s This shows builder confidence in the market for newly built impressive career, throughout which he has worked to build “the single-family homes is soaring. world that he dreams of,” based off advice from his father. Each home being built by your companies plays an important When speaking at Future Place, Haddad referenced a favorite role in building community. Housing repeatedly has been referred quote of his that essentially says when one door closes, we often to as a bright spot for the economy in recent months as the spend so much time looking at and thinking about the closed COVID-19 pandemic has raged across the United States. And while door that we don’t notice the other door that just opened. “I real- it might seem that community and the idea of coming together are ized a long time ago that change is not scary,” he says. “Change currently jeopardized by a virus that requires physical distancing is good, if you are willing to embrace it. If you have the courage to to slow its spread, it’s clear that community is needed now more realize that out of change, good things happen.” than ever—and builders are clearly confident in its future. It’s anyone’s guess as to just how high builder confidence can But while new single-family homes are in demand, mixed-use go before it starts its descent. And it will descend. But if we go into development is struggling in some areas seeing as how the new year looking for the just-opened doors and working retail, restaurants, and office space have taken a hit from the toward continuing to build community, we’ll be on a good path. B coronavirus. One of the features in this issue (p. 48) notes that the residential portions of these developments are soldiering on— and all are hopeful that the commercial tenants can hold out for when the worst of the pandemic is behind us. In the meantime, some owners and developers have pivoted their existing retail space for alternative uses, while others are utilizing outdoor space as best they can and trying to offer help with rental and lease agreements to keep tenants in place. During the Future Place virtual conference in October, Five- Point Holdings chairman and CEO Emile Haddad received the Legends Award, which honors visionaries in the master-planned community space for accomplishments achieved throughout their career. During an interview with my colleague Tim Sullivan, senior managing principal at Zonda, Haddad reflected on how his Jennifer Lash childhood in Beirut before and during the civil war set him on a Editor-in-Chief, path toward a career in development—or, rather, in bringing Residential Content Group people together. FEEDBACK We want to hear from you. Send story ideas, contributions, and comments to jlash@zondahome.com. 14 B U I L D E R ⚫ N O V E M B E R / D EC E M B E R 2 0 2 0 B U I L D E R O N L I N E .C O M
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PULSE Notable news, trends, and data from around the industry by BUILDER STAFF ‘Baby Chasers’ Zero In on the Charlotte Market today’s top home buyers, millennials, play an important role in where the second top buyers, baby boomers, choose to live. Retire- ment often comes with a complete change in lifestyle, and many baby boomers are using their children and grandchildren to determine where they next put down roots. In fact, a Zonda survey shows roughly 25% of baby boomers plan to retire in a location near their grandchildren, a decision that earns them the name “baby chasers.” Migration trends are important to understand as they fuel housing demand, and the latest Zonda Baby Chaser Index captures just that. The index considers longer-term migra- "There are Charlotte Checks All the Boxes tion patterns as well as current trends for both Similar to prior years, the Southeast and Southwest continue to be the demographic cohorts. While the latest migra- housing options most desirable locations for baby chasers. Many of the top markets have tion data used in the index captures trends that range from commonalities including diversified economies, either an established pre-COVID-19, we believe the coronavirus starter homes in or growing tech presence, desirable weather, and relatively affordable will only exaggerate these patterns. new housing. This year’s top-ranking metro, Charlotte, checks all of the $200,000s those boxes. The index shows: to lakefront Charlotte offers job opportunities across industries and is home to • Charlotte, North Carolina, regained its properties that Bank of America, Truist, Belk, Lowe’s, and Honeywell, among others. position as the top baby chaser market can be found for Furthermore, a favorable tax environment, increasing entertainment after falling to No. 2 last year; opportunities, and being geographically close to both the mountains and around $1 million." • Phoenix, the No. 3 baby chaser market the beaches makes Charlotte a magnet for new growth. in 2020, didn’t make the list in 2018 and Shaun McCutcheon, Zonda’s vice president of advisory in the South- moved up from No. 5 last year; and east, says: “Charlotte is a hot spot for baby chasers because of all the afore- • Three new markets joined the top 10 mentioned reasons plus the diversity of the housing stock.” He explains for 2020: Atlanta, Indianapolis, and that Charlotte offers low-end and high-end standard homes as well as San Antonio. low-end and high-end active adult communities, enabling those moving from the Midwest and California alike to be happy with their choices. “I’m not surprised to see Charlotte, Austin, “There are housing options that range from starter homes in the and Phoenix top the list as all three are great $200,000s to lakefront properties that can be found for around $1 mil- relocation markets for millennials,” notes lion, the latter of which would be five times that price in other markets.” Tim Sullivan, Zonda’s senior managing prin- McCutcheon himself is a real-life example of this index. He relocat- cipal of advisory. “These markets also allow ed to Charlotte from San Diego in mid-2016, and just one year later his many baby boomers to live a classic retire- parents left their home of 40 years and moved across the country to ment consisting of downsizing their home, North Carolina, primarily because they wanted to be near their only Adobe Stock saving some money, being near their family, granddaughter. When asked why he moved, McCutcheon explains that and, in some cases, having a better quality after visiting different major metropolitan areas in the country, he felt of life.” Charlotte provided the highest quality of life for the lowest price. 18 B U I L D E R ⚫ N O V E M B E R / D EC E M B E R 2 0 2 0 B U I L D E R O N L I N E .C O M
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PULSE PROVEN TO BE Tech, Climate, and Character Drive Austin ONE OF THE STIFFEST SUB- Austin, the runner-up for the latest Baby Chaser Index, boasts one of the fastest-growing tech economies in the nation. It is home to a variety of startups as well as significant employment centers for FLOORS ON Amazon, Apple, Google, Facebook, and soon Tesla’s Gigafactory Texas. Tech employment underpins a diverse market that attracts younger employees from across the country. For fun, Austin’s good THE PLANET weather and hilly terrain sets the stage for residents to enjoy hiking and biking as well as water activities downtown and at nearby Lake Travis. Live music, though temporarily impacted by COVID-19, and diverse dining options add to the appeal. Given the strong migration patterns, it is no surprise that Austin’s housing market continues to impress, even amid a nationwide hous- ing boom. The Zonda New Home Pending Sales Index shows a 54.9% year-over-year increase in contract sales in September for Austin. Vaike O’Grady, Zonda’s regional director in Austin, says she does not see demand in the area slowing down anytime soon. “Parents and grandparents want to follow their kids and grand- MADE WITH kids, and the combination of a temperate climate and lifestyle make GORILL A GLUE TECHNOLOGY ® it an easy decision to move here,” she says. “Within the metro, shop- pers can find a variety of single-family detached homes, active adult communities, and condos for all income levels. There’s an attention to neighborhood-level design, and that adds character and charm.” As previously mentioned, we believe the COVID-19 pandemic has only exaggerated moving trends. Zonda’s top baby chaser markets have gained steam since the start of the pandemic as the work-from-anywhere shift allows some freedom to where people live. Moving forward, the biggest concern will be how builders can keep pace on supply with how quickly demand is shifting. —ali wolf, chief economist at zonda Zonda Baby Chaser Index RANK 2018 2019 2020 01 Charlotte Austin Charlotte 02 Austin Orlando Austin 03 Raleigh Charlotte Phoenix Made with Gorilla Glue Technology ®, LP Legacy ® 04 Nashville Raleigh Orlando Premium Sub-Flooring is engineered to be tough. It 05 Dallas Phoenix Raleigh combines LP innovation and Gorilla Glue Technology to 06 Denver Nashville Indianapolis create one of the strongest and stiffest sub-floors that has ever existed. 07 Columbus Dallas Jacksonville 08 Orlando Jacksonville San Antonio See the proven performance at LPCorp.com/Legacy 09 Las Vegas Seattle Denver 10 Seattle Denver Atlanta Sources: U.S. Census Bureau; Zonda © 2020 Louisiana-Pacific Corporation. All rights reserved. Gorilla Glue, associated logo, and Gorilla Glue Technology are registered trademarks of Gorilla Glue Company. All other trademarks are of or owned by Louisiana-Pacific Corporation. ⚠WARNING: Drilling, sawing, sanding or machining wood products can expose you to wood dust, a substance known to the State of California to cause cancer. Avoid inhaling wood dust or use a dust mask or other safeguards for personal protection. For more information, go to www.P65Warnings.ca.gov/wood. B U I L D E R O N L I N E .C O M
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PULSE PROVEN TO BE THE #1 RADIANT BARRIER Courtesy Thrive Home Builders air quality, energy efficiency, and Air Matters peace of mind.” BUILDER spoke with Bill Rectanus, vice president of home building Thrive Home Builders is operations at Thrive Home Builders, committed to providing to hear about how the company is healthier indoor environments improving air quality in today’s homes, and advice to other builders on how to get started. Each year, the Environmental Pro- BUILDER: How does Thrive Home tection Agency recognizes industry Builders promote safer, healthier, organizations—from home builders and more comfortable indoor to raters—within its Indoor airPLUS environments? initiative, a voluntary partnership and labeling program that helps Rectanus: It starts with our new-home builders improve the commitment. We changed our name quality of indoor air. Known as the to Thrive Home Builders in 2015 to Indoor airPLUS Leader Awards, illustrate our mission to change the the EPA identifies leading organi- way homeowners think about their zations that promote safer, health- homes. We stock our home’s pantry ier, and more comfortable indoor with healthy foods, stock the fridge LP® TechShield® Radiant Barrier is the original and environments and offer enhanced with bottled water, and find a place indoor air quality protections. for the exercise bike, yet the air we best-selling radiant barrier. With patented VaporVents™ For the past five consecutive breathe doesn’t always enter our technology that allows water vapor to escape, it’s proven years, Denver-based Thrive Home minds. We set out to change that. to block up to 97% of radiant heat in the panel from Builders has been recognized on Then we partnered with well- the list, and in 2019, the builder respected labeling programs like emitting into a home’s attic, reducing attic temperatures by won the program’s top prize: the EPA’s Indoor airPLUS program up to 30° F. Leader of the Year. (IAP), Energy Star for Homes, LEED “This year, more than ever, Ameri- for Homes, and the Department of cans are recognizing the importance Energy’s Zero Energy Ready Home See why we’re #1 at LPCorp.com/TechShield of the indoor air quality in their program. These programs are homes,” said David Rowson, director designed to help builders implement at the EPA’s Indoor Environments building science, water manage- Division, in a Thrive press release. ment, and healthy home practices “Thrive Home Builders is at the to provide the best health, energy national forefront of building homes efficiency, and durability benefits to that provide unparalleled indoor our homeowners. © 2020 Louisiana-Pacific Corporation. All rights reserved. All trademarks are of or owned by Louisiana-Pacific Corporation. ⚠WARNING: Drilling, sawing, sanding or machining wood products can expose you to wood dust, a substance known to the State of California to cause cancer. Avoid inhaling wood dust or use a dust mask or other safeguards for personal protection. For more information, go to www.P65Warnings.ca.gov/wood. B U I L D E R O N L I N E .C O M
PULSE PROVEN TO SEAL OUT MOISTURE AND AIR And we changed our building BUILDER: How have new or practices. Every one of our homes potential homeowners reacted has a ventilation system that brings to increased indoor air quality outdoor air in. We have advanced pre-COVID? And post-COVID? moisture management practices to keep water outside of your home Rectanus: Indoor air quality is and reduce mold, which is an always a strong selling point. We asthma trigger. might need to convince a potential Formaldehyde and harsh chemi- homeowner the benefits of energy cals are released into the air by efficiency, for example, but our many common building materials buyers know they care about and household products. So, we health. We only need to outline how build using paints, carpets, and our homes support health. wood products that keep levels of The focus on health has only these chemicals low. increased due to COVID. In Colorado, we had the added air quality threat caused by severe BUILDER: Thrive Home Builders forest fires. It’s driven demand for has been an Indoor airPLUS Leader new homes and, particularly, for five years. How did the company homes with the most advanced approach indoor air quality in HVAC and ventilation systems. the beginning? Rectanus: We have been there BUILDER: What advice can you since the beginning. Our team built give to other builders looking to one of the first EPA Indoor airPLUS incorporate more healthy homes in the United States during measures? its pilot program back in 2006. We maintained many of those pro- Rectanus: We would advise other gram specifications in our homes builders to partner with a reputable for years until we committed to program like the Indoor airPLUS 100% participation with the pro- program. We also recommend gram in 2013. partnering with a strong building Starting with a comprehensive science adviser to insure you are and detailed program like IAP gave properly looking at the entire home us the guidance and education to as a system and don’t inadvertently know we had the core principles build in any issues that could of indoor air quality correct. From negatively impact your otherwise this partnership and continuing good intentions. education, we were able to advance our specification levels even beyond the IAP program and know that BUILDER: How will the company we were making the best decisions continue to evolve its indoor air for our homeowners. quality practices? What’s next? Rectanus: Thrive has begun to look BUILDER: What is the biggest more deeply into health beyond just challenge to developing better indoor air quality. We started to indoor air quality in homes? offer new items like HEPA filtration, air quality monitors, humidification, LP WeatherLogic® Air & Water Barrier is proven to Rectanus: The biggest challenge touchless faucets, water filtration, provide a tight envelope for long-term energy efficiency. to developing better indoor air and bidet and self-cleaning toilets. quality in homes is remembering We will continue to monitor the With the protection of an integrated water resistive barrier that the house is a system. By acceptance of these types of on the panel, you don’t have to worry about moisture this I don’t just mean a ventilation healthy home features and see how getting behind it like traditional housewrap products. system—I’m referring to the way all we push the agenda forward with of the parts and pieces of the home offerings that are meaningful to our work together. Superior indoor air homeowners.—symone garvett See how LP WeatherLogic panels defend against air and quality is dependent on addressing water at LPCorp.com/WeatherLogic the entire system to include sound building science, water manage- ment, ventilation, and product selection practices. © 2020 Louisiana-Pacific Corporation. All rights reserved. All trademarks are of or owned by Louisiana-Pacific Corporation. ⚠WARNING: Drilling, sawing, sanding or machining wood products can expose you to wood dust, a substance known to the State of California to cause cancer. Avoid inhaling wood dust or use a dust mask or other safeguards for personal protection. For more information, go to www.P65Warnings.ca.gov/wood. B U I L D E R O N L I N E .C O M
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Designed to perform beautifully. The unmistakable quality and versatility of Bosch home appliances lend value to every project. Full suite of appliances, Connected appliances A range of handle Dedicated trade tools and from new refrigerators with with Home Connect™ offer styles and finishes to services, supporting your the QuickIcePro System™ cutting-edge solutions match any aesthetic. project from start to finish. to our new industrial-style clients seek. ranges and rangetops. Visit us at: www.bosch-home.com/us/trade © 2020 Bosch Home Appliances | www.bosch-home.com/us
Real projects start with the industry standard Throughout design and construction, Bell Architecture used AIA contracts to construct the Oakridge Park Residence in New Orleans, designed around a treasured swimming pool. AIA documents used: A101®-Owner/Contractor Agreement, A201®-General Conditions, B101-Owner/Architect Agreement, and associated administrative G-forms. Learn more at aiacontracts.org/builder-oakridge ©Will Crocker Photography
VOCs Viruses/Bacteria Dust/Allergens Moisture Effective healthy air solution gets a BOOST Our easy-to-install 100 CFM Intelli-Balance Energy Recovery Ventilator is now even more effective. When large gatherings in the home require greater ventilation, the new occupant-controllable BOOST function increases airflow on demand. With the flip of a switch, two ECM motors with Smart Flow™ technology BOOST output power to provide healthier indoor environments. NEW! When large gatherings require more ventilation, call on Intelli-Balance with BOOST to increase airflow. BALANCED EFFICIENT VERSATILE Expels stale polluted air ‘Set it and forget it’ operation provides Ideal for new airtight homes and while supplying fresh, filtered air consistent, predictable airflow & helps multi-family dwellings built to meet for tightly built envelopes reduce virus and bacterial exposure the latest codes and standards Give your homes and your sales a healthy boost. Visit your local HVAC distributor or www.intellibalance.com to learn more today.
OPERATIONS LIVE AND IN-PERSON If the liquidation route is chosen, Houston-based Builders Auction Co. has helped builders across the country with auction services since 1996. Leading national builders annually represented on the Builder 100 list, including David Week- ley, Lennar, Meritage Homes, Mattamy Homes, Taylor Morrison, M/I Homes, NVR, and more, have all used the company’s services to liquidate a model’s contents. Auction Transition For the traditional, in-person auction that the company had practiced for over 20 years, the builder would collaborate with the auction team to set a date and send out notices of sale When COVID-19 hit, Builders Auction Co. pivoted—with to local prospective bidders. Then on the day much success—its in-person business to online of, the team would arrive at the model, arrange and catalog the furnishings, cover the floors to reduce the risk of damage, register bidders, b y S Y MON E G A RV E T T and sell the contents within a couple of hours. “From the start, there were plenty of people to fill the house, but that eventually became a B uilders, large and small, know the advantages of After a 40-hour concern of mine, and it was a pain point for the building and designing model homes in their communi- online bidding period, builders,” says Bruce Sutter, president and CEO winning bidders ties. Even in the age of pioneering technology, a fully fur- at Builders Auction Co. “Rightfully because must select specific nished model serves as the first in-person impression and allows pickup times to collect they were fearful of too many people in the buyers to physically envision themselves living in the space. their items curbside house, mostly for what could be the damage or When the community sells out or when the model is no longer from the model to perceived damage for the new homeowner.” needed, it goes up for sale. Builders, motivated to raise profits and ensure proper social When the coronavirus pandemic hit earlier distancing. reduce expenses, then have several options for dealing with the this year, Sutter and the Builders Auction team Eddie Harper, on behalf of Builders Auction Co. staged pieces within the home. Top choices include selling the were unable to host in-person auctions at furniture to the model buyer with the home purchase, moving the models and decided to quickly shift the process items to another model, storing it for a future model, or liquidat- to online, in order to continue serving builders ing the assets by selling to employees, using an auction company, at a peak time of uncertainty. or giving to local resale or consignment companies. Before COVID, Sutter had considered mov- “We do a couple different things,” says Chrissie Hartle, re- ing the company’s operations online, but he gional sales specialist at Ryan Homes, an NVR brand. “We do “felt that a lot people would lose their jobs or reuse our furniture in our models at times, and there are times some folks in the company wouldn’t want to go where we do just say we’ve used this furniture long enough and in that direction,” he says. “So, when the COVID let’s liquidate it.” crisis happened, there was no choice.” 30 B U I L D E R N O V E M B E R / D EC E M B E R 2 0 2 0 B U I L D E R O N L I N E .C O M
Clean, Simple, Modern, Matching Elegance Better Home Products can elevate your next project from a mere show home, to a virtual showplace. Our complete collection of locksets and bath accessories with matching cabinet pulls and finishes provide the elegant decorative touch needed to enhance any décor. TIBURON COLLECTION STINSON BEACH CABINET PULL TIBURON HANDLESET PASSAGE PRIVACY DUMMY Available Finishes: Chrome TOWEL BAR PAPER HOLDER TOWEL RING Satin Nickel Satin Brass Dark Bronze Matte Black Available builder programs—including our ‘Branded House Partnership’ program—will fulfill the needs of builders both large and small. Visit www.betterhomeproducts.com and click on the ‘Builder Programs’ tab for more details. Matching Design and Finish Locksets and Bath Accessories GREAT FILL RATE • EXCELLENT QUALITY • SAME DAY SHIPPING FOR FAST DEALER DELIVERIES! www.betterhomeproducts.com
OPERATIONS VIRTUAL BENEFITS ipating builders have been surprised at the damage or wear and tear to both the To move its services online, Builders Auction results. Some of the benefits include: goods and property. Co. discovered an online bidding platform • Better traffic management. Builders and decided to post photos, dimensions, and • Potential higher revenues. On a per-item Auction Co. assigns winning bidders a descriptions of the various model’s contents basis, builders using online auctions are pickup time and limits curbside pickups to its website during set auction times. earning 10% to 20% more—and some- to 10 people per hour. Users are able to view upcoming auctions, times up to 50% more—than with a live register for email alerts, and bid for items auction. “You would never know that anything directly from the website. When an auction • More bidders. The number of bidders changed, as far as the process is concerned,” starts, locals have 40 hours to bid and rebid has also increased with a live auction, explains Hartle. “It still is the same process, on items of their choosing. From there, since bidders don’t have to leave home. except you’re bidding on a computer instead winning bidders will pick a time slot to pick • More time for bids. With a 40-hour bid- of in-person. Everything else has been up their furniture curbside or they may elect ding period, bidders have plenty of time seamless.” to utilize a mover and have it delivered. to research the items and make their bids. Alicia Schwarze, director of operations Besides a few staff members and the profes- • The ability to sell more items. Because at Dallas-based Trophy Signature Homes, a sional movers, no one is allowed in the home the model is full of people during a live subsidiary of Green Brick Partners, agrees. to ensure proper social distancing. auction, safety dictates a limit on the Her first online auction with Trophy made “People don’t necessarily want to go and number of items that can be sold. In an more revenue than the traditional, in- spend time at a live auction, even though it’s online auction, builders can bring in person approach, due to more interested entertaining,” says Sutter, noting that the items from other models and fill the online bidders. switch to online makes much more sense from entire space with merchandise. “To me, I like it better,” says Schwarze. a business standpoint. • Fewer people in the home. Limiting “Even if COVID goes away, which I hope it Although the transition from in-person to access to the model to just staff and pro- does, I think I would still want to do virtual online was unanticipated and quick, partic- fessional movers lessens the chance for auctions.” B Take Efficiency Through the Roof It’s all in the Cu The Code Compliant Choice rv es Until now, there was no way to use an out-of-the-box roof cap for venting clothes dryers. Code disallows screens and requires a damper. Even modified, other vents are too airflow restrictive. Airflow Efficiency The DryerJack® is the only choice specifically designed to meet the demanding needs of dryers. Visit DryerJack.com to learn how the patented curved damper delivers superior efficiency and helps minimize a very serious fire risk. 888-443-7937 DryerJack.com
Building Construction and design practices Values That that protect the environment are more than a good idea, they're becoming an Go Beyond essential part of doing business. But Sustainability when it comes to building in a way that truly respects and preserves our limited resources, it's only part of the story. SierraPacificWindows.com I 800-824-7744 A Division of ur Sustainable vertical integration, our unique seed-to-window manufacturing approach. Owning Owniing every step of the manufacturing manufacturiing process gives giives us something no other window company has – complete control of everything hi ffrom quality m product quali ity to hhow we practice environmental stewardship. We’re the only window and door company that builds this way, and it affects everything about us as a company, starting with where we get our wood. The benefits of being your own supplier. We buy wood from ourselves. Our parent company owns over two million acres of prime forestland, maintained with strict adherence to the environmental protection standards of the Sustainable Forestry Initiative® (SFI). As a result, we'll plant 7 million new trees this year, and schedule frequent visits from our professional foresters and wildlife biologists to help protect wildlife habitat. For generations, we've been growing more than we harvest, to make us more than sustainable. Much more. Every step of the process helps us do more. The vertical integration manufacturing cycle that produces our world-class windows and doors gives us more ways to protect resources too. We process the wood, convert the lumber, assemble the components, and ship the products. The bark and sawdust left over? It fuels seven cogeneration energy plants that produce energy for our local communities. This approach makes us different. It makes us better at protecting quality, our people, our communities and our environment. Windows and doors greater than the sum of their parts. Building products this way is an expression of what we value as a company, one that will have lasting effects for generations to come. Increased forest growth reduces greenhouse gasses through carbon sequestration. Vertical integration helps us respect our limited resources. Our goal is to work with you to become part of something bigger than ourselves. And on this point, we will never compromise. Watch our values come to life at sierrapacificwindows.com/videos
DESIGN TRENDS Classic Modernization Painted brick is popular right now—especially in the South b y AU RO R A Z E L E D O N W ith the modern farmhouse look still red-hot, it’s easy to imagine that siding—either vinyl or fiber-cement— would have overtaken brick and stucco in popularity. But that’s not the case. Looking at NAHB’s recent reporting of Census data on the exte- rior materials used in new construction, there’s been some shift- ing—stucco has gained in popularity—but the overall balances remain fairly fixed, and geographically quite diverse. In the South Central region (including Texas), traditionally a hot zone for house plan sales, siding has grown in popularity in recent years, but brick is still the No. 1 choice. That aligns with what Southern designers report. Explains Mis- sissippi-based designer Jonathan Boone: “White painted brick designs are as hot as ever and somewhat of a refuge from the white farmhouse siding look that has been the go-to for the last few years. It gives the client an option of a more modern (clean) feel, with the peace of mind of a brick home.” This design from Boone’s firm House Plan Zone illustrates his point beautifully. Carriage-style garage doors jazz up the front-facing garage, while a stately, but not over-the-top, entryway creates a grand first impression. See more stylish brick house plans at go.hw.net/BD1120-plans. B PLAN #430-235 View and browse plans at builderhouseplans.com. square footage dimensions 5-set 2,199 68’ 8” x 59’ 10” $1,245 bedrooms foundation cad 3 Crawlspace, slab $1,995 (basement also bathrooms pdf available) 2 $1,095 5-set with pdf $1,345 34 B U I L D E R N O V E M B E R / D EC E M B E R 2 0 2 0 B U I L D E R O N L I N E .C O M
A FLOOR THOUSANDS OF REPUTATIONS STAND ON. When floors are engineered together, they work together. You can stake your reputation on it. We do. We start with the best framing components in the industry, Weyerhaeuser Trus Joist® TJI® Joists and TimberStrand® LSL Rim Board. Pull them together with our Edge Gold™ enhanced floor panels and you’ve got a floor system built to last, from a company whose reputation has stood strong since 1900. For more info go to Weyerhaeuser.com/woodproducts Weyerhaeuser, Trus Joist, TJI, TimberStrand Rim Board are registered trademarks and Edge Gold is a trademark of Weyerhaeuser NR. © 2020 Weyerhaeuser NR Company. All rights reserved.
New Opportunities Furniture, lighting, and decorative elements were also sourced from deconstruction projects from Massachusetts to Florida. 36 B U I L D E R ⚫ N O V E M B E R / D EC E M B E R 2 0 2 0 B U I L D E R O N L I N E .C O M
Ultimate Upcycle Nonprofit Second Chance designed an entire concept home using recycled building materials b y S Y MON E G A RV E T T F or many typical remodeling projects, home- S E C O N D ’ S S TA R T owners hire a contractor to remove the old and bring Founded in 2001, Second Chance is a 501(c)(3) non- in the new. But at a time when supply challenges sur- profit that “provides people, materials, and the environ- round certain building products, what if some of the mate- ment with a second chance.” The social enterprise rials used in new-home builds or remodeling projects deconstructs old buildings and homes, salvages usable weren’t brand new? materials and additional donated items, and uses the In the past couple of decades, people have come to see revenue generated to provide job training and workforce Courtesy Hometrack Real Estate Marketing how disposable society can be and many have started to development for people with various employment obsta- favor reusing items because it’s environmentally conscious, cles in the Baltimore region. is more affordable, and can offer different design styles. Founder and president Mark Foster began with a Companies like Craigslist, Goodwill, Facebook Market- team of four employees that specialized in deconstruc- place, and local consignment shops are examples of where tion and has quickly grown to a company that employs to buy used household items, such as furniture, appliances, 250 people in deconstruction, salvage, retail, operations, or decor, but Baltimore-based nonprofit Second Chance transportation, and customer service. takes the concept further by salvaging unwanted building “We started off with architectural salvage and pre- materials from single-family homes. serving historical elements, ensuring they don’t go away,” B U I L D E R O N L I N E .C O M N OV E M B E R / D EC E M B E R 2 0 2 0 ⚫ B U I L D E R 37
PROJECTS says Foster. “Fortunately, over a period of the organization picks up more than 1,000 COMPLETE CONCEPT time, it diversified. Now, when you come in to donations of materials and furniture from To fulfill his dream, Foster bought a 1,600- our store, you see the full gamut of things that small remodeling projects by professionals square-foot home north of Baltimore in would be part of building and furnishing a and DIYers. Towson, Maryland, in 2013 with the intent house—that could be artwork, furniture, All of the items gathered are displayed in to deconstruct the existing property, rebuild floors, doors, windows, appliances, pretty the company’s 250,000-square-foot retail with materials collected from other decon- much the whole spectrum.” location in downtown Baltimore, which sells struction projects, and utilize the home as a On average, the organization deconstructs the wide selection of donated and reclaimed Second Chance concept house. roughly 250 homes—with an average size of items to builders, designers, collectors, and Although the project took over six years to 2,500 square feet—each year stretching from the general public. complete, the team started by stripping the Maine to Florida, with many requests from In the store, the organization designs small property to its studs. They were able to leave home builders that are clearing away an exist- vignettes to showcase how several items with the foundation wall in the front and two ing property to make room for a new struc- various histories can be grouped together chimneys and build 6,000 square feet on the ture. Second Chance employees also take to create a new space, but Foster wanted to back to bring the new home close to roughly apart partial projects, including interior guts produce a larger-scale project that could tell 8,200 square feet. or remodels, where they will strip everything the whole story of what Second Chance is “It’s been a labor of love, but we wanted to but leave the framing and foundations. Plus, able to accomplish. do it thoughtfully,” says Foster. “We did it all 38 B U I L D E R ⚫ N O V E M B E R / D EC E M B E R 2 0 2 0 B U I L D E R O N L I N E .C O M
Second Level Floor Plan RECYCLED WOOD The boards lining the interior niche are from a barn in Monkton, Maryland, while the perimeter beams came from Greenwich, Connecticut. First Level Floor Plan REUSED WINDOWS All of the windows and doors, except the one in the barrel ceiling hallway, were sourced from a project in York, Pennsylvania. FOCAL POINT The kitchen island countertop is 100-year-old pine beams rescued from the Maryland Chemical Co. warehouse in Baltimore. B U I L D E R O N L I N E .C O M N OV E M B E R / D EC E M B E R 2 0 2 0 B U I L D E R 39
PROJECTS internally within our organization—none of whom are designers or architects—to show others they can do this, too.” The organization sourced a large percent- age of the building and design materials— such as the floors, doors, windows, cabinetry, countertops, mantels, and railings—from previous homes. For example, there are 10 different kinds of flooring in the house, each with a different history. The flooring in the office was sourced from an old Baltimore basilica and the cherry flooring in one of the secondary bedrooms was from the former home of actress Anne Bancroft in Queenstown, Maryland. More obvious design details, such as the marble mantel in the library, also have unique stories. The architectural piece, signed and dated by the artist in the 1930s, was taken out of a Philadelphia–based project. “It’s those kind of things that drive us to continue to save items from the landfill and teach people the value of those materials that have come before us, because we may never see that kind of work again,” continues Foster. All of the windows were sourced as well, except one. The team purchased the half round one in the barrel ceiling hallway, due to the specific curvature of that space. Drywall, molding and millwork, and up- dated technology also were purchased to sup- plement the reused materials. The home has additional environmental elements, includ- ing geothermal and solar features and electric car charging in the garage, to continue the organization’s commitment to environment beyond reuse. ASSORTED Going forward, Foster plans to develop a FLOORING There are 10 Matterport to showcase the home to people different flooring across the country. Anyone will be able to tour species throughout the home virtually, click on the materials to get the house, including the story behind a particular item, and possibly heart pine from a basilica in the office. click further to Second Chance’s inventory where designers could purchase similar mate- rials for their projects. FORMAL LIBRARY “Hopefully, this creates a venue that we can The library’s marble mantel is from a bring people in to see, but at the same time home in Philadelphia, they also get to hear about who got the materi- while the cabinets als from where and why this has been an im- were sourced from portant element of their pathway on to a better Washington, D.C. future,” he concludes. “It’s really a second chance for people and a second chance for materials.” B 40 B U I L D E R ⚫ N O V E M B E R / D EC E M B E R 2 0 2 0 B U I L D E R O N L I N E .C O M
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