Program of Conferences and Masterclasses

Program of
Conferences and
 Masterclasses

To register
to the connected exhibition and attend
    conferences and masterclasses,
      click on the following links:

         www.cidrexpo.com

                 or

 https://cidrexpo2021.site.calypso-
              event.net

MONDAY 12TH APRIL 2021
                         Conferences

 DAY 1 - MONDAY 12TH APRIL 2021

 10 : 00 A.M.
 Inaugural session
 10 : 15 A.M.
Cooking local ? Drink local!
(the place of cider on the drinks menu) Cider, a promotional
lever for the catering industry Highlighting the cider offer
Sensorial approach: The 5 families of cider Promotion in
cocktail mode

- Speakers :
- Denis Bonnet - Grands Chais de France - ex-France Boissons,
Jury for the "most beautiful wine list
- Clément Charlot - Restaurant Fragments, Caen
- Charles Xerri - Sommelier, restaurant Le Sillon de Bretagne,
Manche - Erwan Gire - Restaurant Le Sistrot, Quimper
- Daniel Dayan - The example of the restaurant Pomze, Paris

- Moderator :
Dominique Hutin, France Inter

Conferences

 DAY 1 - MONDAY 12TH APRIL 2021

 14 : 00 P.M.
 The large family
 of quality labels and signs
 AOC, PDO, PGI, AB, "Fermier", "Artisanal", Label rouge...
 Perception and reputation of labels, quality signs and various
 mentions...
 The strength of the brand? The guarantee of the label?

- Speakers :
- Marie-Agnès Hérout - Odg Cotentin & member of the Inao
- Grégoire Ferré - Odg Cidre du Perche
- Hervé Seznec - Manoir du Kinkiz, President of the FFQB
  (Federation of Breton quality chains)
- Denis Rouland - Ferme du Theil, President of Cidres de Loire
- Emmanuel Palfray - Ferme du Pradon, President of the
  Maison cidricole Normandie

- Moderator :
Jean-François Bougeant, La Mer à Boire

Conferences

 DAY 1 - MONDAY 12TH APRIL 2021

 17 : 00 P.M.
 Did you say Terroir?
 (cider, a product of agricultural extraction)
 Geology > terroir > vintage > taste
 The strength of the brand? The guarantee of the label?

 Like the winegrower, the cider maker conceives his work in
 varieties/terroir/millennium

- Speakers :
- Arnaud Guérin - Geologist, Caen
- Bixintxo Aphaule - Winegrower-cider maker, Domaine
  Bordatto
- Jean-Luc Olivier - Producer Pays d’Auge
- Dominic Lagadec - Pays Basque
- Johanna Cécillon - Producer Bretagne

- Moderator :
Dominique Hutin, France Inter

Masterclasses

DAY 1 - MONDAY 12TH APRIL 2021

AVAILABLE FROM 10.00 A.M.

MASTERCLASS 1.1
Brut, demi-sec, doux... extra-brut (are you sharp or
soft?)
Epicurean tastes and uses
Brut, demi-sec, doux... extra-brut (are you sharp or soft?)
Animator :
Arnaud Didier

MASTERCLASS 1.2
At the frontiers of the sensory space
(taste experiences)
Rare, extreme, exotic ciders, unusual attempts,…
Animator :
Virginie Thomas

MASTERCLASS 1.3
Cider can't be kept
(from spring ciders to great ciders for keeping)
Profiles, seasonality, uses and marketing.
Animator :
Dominique Hutin

TUESDAY 13TH APRIL 2021
                          Conferences

    DAY 2 - TUESDAY 13TH APRIL 2021

 10 : 00 A.M.
 Renewal and enhancement
 (from farmyards to urban spots)
 From the farmyard to urban spots
 Cider, a surprising value in line with society's aspirations
 The levers of an image finally enhanced
 Natural wines / Cider, a common spirit?

- Speakers :
- Christèle Zamprogno - Beerz, Cave à bière et cidre,
    Cherbourg
-   Benoît Marinos - Cave à manger, La Cidrerie, Paris
-   Jean-Charles Halley - Cave à manger, Les Mets Chai, Caen
-   Joran Le Stradic - Cellar, La Cidrothèque, Brussels

- Moderator :
Dominique Hutin, France Inter

Conferences

    DAY 2 - TUESDAY 13TH APRIL 2021

14 : 00 P.M.
Aoc, Aop & Dop
(exploration of European quality signs)
- Cornouaille
- Pays d'Auge
- Poiré Domfront - Cotentin
- Perche
- Asturias
- Aoc, Aop & Dop

- Speakers :
-   Christian Toullec - Cornouaille Aop
-   Stéphane Granval - Pays d'Auge PDO
-   Jérôme Lecrosnier - Poiré Domfront Aop
-   Marie-Agnès Hérout - Cidre Cotentin Aop - Grégoire Ferré -
    Perche Aoc

- Moderator :
Yann Gilles, Malus & Vitis

Conferences

 DAY 2 - TUESDAY 13TH APRIL 2021

 17 : 00 P.M.
 From apple tree to glass
 (understand, from orchard to cellar)
 Apple(s) and tree(s), a plant heritage The varieties and
 identity of ciders
 The different methods of production
 Their impact on the characteristics of ciders

- Speakers :
- Anne Guerin - IFPC
- Yann Gilles - Malus & Vitis
- Michel Legallois - Ferme de la Sapinière - Anne Guerin - IFPC
- Yann Gilles - Malus & Vitis

- Moderator :
Arnaud Didier, Maison Cidricole de Normandie

Masterclasses

 DAY 2 - TUESDAY 13TH APRIL 2021

AVAILABLE FROM 10.00 A.M.

MASTERCLASS 2.1
Single-variety ciders
(discovery of a cultural exception)
From the character of apple varieties to their organoleptic
profile
- Animator :
Yann Gilles

MASTERCLASS 2.2
Planet Cider - (1/2)
(ciders from elsewhere)
The diversity of cider cultures
- Animator :
Virginie Thomas

 MASTERCLASS 2.3
 There's more to life than galettes - (1/3) (gourmet
 inspirations)
 Food and cider pairings, new ideas : White meats Noble
 fish - Around spices
- Animator :
Arnaud Didier

WEDNESDAY 14TH APRIL 2021
                          Conferences

    DAY 3 - Wednesday 14th April

 10 : 00 A.M.
 New horizons
 (cider & innovation)
 Consumption methods, new rituals Packaging (cans, barrels,
 pints, 33 cl, 75 cl...) Cocktail variations
 From aperitif to cider sommelier
 New horizons
 (cider & innovation)

- Speakers :
- P.-E. Racine-Jourdren - Sassy
- Claire-Sophie Haas - Marketing Innovation & CSR Manager,
    Éclor Group
-   Joran Le Stradic - La Cidrothèque, Brussels
-   Damien Lemasson - Cidre Lemasson
-   Gianluca Telloli - Domaine Maley (Val d’Aoste)

- Moderator :
Dominique Hutin, France Inter

Conferences

 DAY 3 - Wednesday 14th April

 14 : 00 A.M.
 A contemporary drink

 (cider, right in its time)
 Environmental virtues, landscape identities, biodiversity
 Societal expectations, purchasing & consumption behaviour
 Positioning of cider (wines, beers, hard seltzers) Market
 orientations

- Speakers :
- Jean-Louis Benassi - Director of Unicid, Union Nationale
  Interprofessionnelle Cidricole
- Julien Thurel - Producer, Ex-Office National des Forêts
- Damien Lemasson - Cidre Lemasson

- Moderator :
Dominique Hutin, France Inter

Conferences

 DAY 3 - Wednesday 14th April

 17 : 00 P.M.

 History of cider (with a capital H)

 Building a common culture from the origins... to 2021

- Speakers :

- Mark Gleonec - Author, cider expert, President of Cidref (Cider
  Development and Research Committee of Fouesnant and Finistère)

- Claude Jolicœur - Author, cider expert, Canada, Quebec

- Moderator :

Jean-François Bougeant, La Mer à Boire

Masterclasses

DAY 3 - Wednesday 14th April

AVAILABLE FROM 10.00 A.M.

MASTERCLASS 3.1
Poiré Domfront Aop
(epicurean tastes and uses)
Fresh and tense profile - Tender profile - Disgorged perry
Animator :
Jean-François Bougeant

MASTERCLASS 3.2
Cotentin Aop cider
(epicurean tastes and uses)
Brut - Extra-Brut - Extra-Brut, old vintage
Animator :
Dominique Hutin

MASTERCLASS 3.3
Planet Cider - (2/2) (ciders from elsewhere)
The diversity of cider cultures
Animator :
Mark Gléonec