Produced exclusively from organic farming ! - The only apple in the world
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The only apple in the world produced exclusively from organic farming !
THE FRUIT OF A HUMAN ADVENTURE...
How was Juliet® born ?
An encounter between 4 men...
I want to protect I want a product that is I want to offer at most
the interests of the growers I want a nice variety,
healthy and good for the resistant and easy of consumers a healthy
and promote their work ! planet, I want ORGANIC ! and good product !
to produce !
Benoît Escande Jean-Noël Carles Guilhem Severac Jean-Paul Touchard
Nurseryman breeder Tree farmer Technician Vaucluse Commercial
and editor Chamber of Agriculture in the launch of the initiative
... who fell in love with an apple...
...thus a project to produce
an apple exclusively from
organic farming in France was born :
JULIET 01/17 2
THE FRUIT OF A HUMAN ADVENTURE...
An exceptional variety
- the only apple in the world produced exclusively
from organic farming
- NATURALLY resistant to scab and oidium
(main diseases affecting apple trees)
- rustic aspect (slightly flattened fruits)
- crunchy
- full of flavour
- a mild, sweet taste
- very juicy
recognised - excellent preservation
Two-coloured apple
ative quality
for its excellent gust
A unique concept
A development strategy founded on the committment of
all the partners, from the nurseryman to the distributor!
The producers of Juliet® and ESCANDE nursery created
an association together: “Les Amis de Juliet®”.
The producers are therefore at the heart of this adventure!
TESTIMO
NIALS
JULIET® provides us with effective
technical follow-up, marketing and
reasonable prices.
Nicolas Berger We have made the right choice !
Tree farme
r
in Vaucluse
JULIET 01/17 3
THE FRUIT OF A HUMAN ADVENTURE...
The association “Les Amis de Juliet ” ®
contact@pomme-juliet.com
President
Mobile: +33 (0)6 12 54 94 33
jn@juliet.eu
ë l Carles
Jea n - No
Vice-President Our association created
on may 18th 2005 is
Les PEPINIERES ESCANDE now gathering over 110
47500 SAINT-VITE (France) producers from all the major
Tel.: +33 (0)5 53 71 22 13 arboricultural regions in
Fax: +33 (0)5 53 40 87 26
escande.trees@wanadoo.fr
France.
Benoît Escan We aim to :
d e
• Introduce Juliet® to the
greatest number of people
Coordinator • Follow technically the
Association “Les Amis de Juliet” Juliet® orchard
Pépinière d’entreprises - Bureau 3 • Restrict the production of
ZA du Haut Agenais Juliet® to Organic farming.
47500 MONTAYRAL (France)
Mobile : +33 (0)6 09 31 17 86
vincent@juliet.eu
allier
Vincent Leh
Technical
Coordinator
Vaucluse Chamber of Agriculture
62 Avenue Augustin Bouscarle
84300 CAVAILLON (France)
Tel.: + 33 0(4) 90 71 10 31
guilhem.severac@vaucluse.chambagri.fr
Guilhem Severac
Association “Les Amis de Juliet®” - Pépinière d’entreprises - Bureau 3
ZA du Haut Agenais – 47500 MONTAYRAL (France)
JULIET 01/17 4
THE FRUIT OF A HUMAN ADVENTURE...
Produce of France
> Over 110 producers
> 350 ha of orchards (470 ha planned for 2020)
> Current packing stations :
- Auvergne-Rhône-Alpes region, county of Isère
- PACA region, counties of Vaucluse and Bouches du Rhône
- Occitanie region, counties of Hérault and Tarn et Garonne
- Nouvelle Aquitaine region, county of Deux-Sèvres
Production area
Packing station
An harvest always
increasing
forecast
8500 T in 2016 11 000 T in 2018
Exclusive marketing
Thanks to the partnership with CARDELL Export,
worldwide specialist in apple distribution, Juliet®
apples are distributed to a significant number of
CARDELL EXPORT France consumers providing producers with the promotion
Tel. + 33 0(4) 32 73 43 43 they deserve and affordable prices for consumers.
Contact : Pascal Corbel
pascal@cardell.fr
JULIET 01/17 5
THE FRUIT OF A HUMAN ADVENTURE...
An adapted packaging
> THE FRESH FRUITS
PUNNETS
4 fruits 6 fruits 8 fruits
TRAYS
1 layer
2 layers
BUSHEL
JULIET 01/17 6
THE FRUIT OF A HUMAN ADVENTURE...
> ORGANIC STILL & SPARKLING PURE JULIET® JUICES
no coloring, no preservatives, no added sugar
JUICES
SPARKLING CIDER
JUICES
Marketing JULIET SARL
prises - Bureau 3
Pépinière d’entre RAL
ais – 47500 MONTAY
ZA du Haut Agen 31 17 86
(0)6 09
(France) Tél : +33
vincent@juliet.eu
www.juliet.eu
JULIET 01/17 7
THE FRUIT OF A HUMAN ADVENTURE...
An adapted packaging • A very tasty,
high quality
> APPLESAUCES & JAMS organic product
• No coloring,
no preservative,
no added sugar
JULIET® SQUEEZ
Marketing JULIET SARL
prises - Bureau 3
Pépinière d’entre RAL
ais – 47500 MONTAY
ZA du Haut Agen 31 17 86
(0)6 09
(France) Tél : +33
vincent@juliet.eu
www.juliet.eu
Marketing JULIET SARL
prises - Bureau 3
Pépinière d’entre RAL
en ais – 47500 MONTAY
ZA du Haut Ag 86
JAMS (0) 6 09 31 17
(France) Tél : +33
vincent@juliet.eu
www.juliet.eu
Processing
Biolo’Klock
T - France
47360 MONTPEZA
marketing
ProcessingLuanciedn Ge
APPLESAUCES orgelin SAS
La Prairie de Lond
res
20 0 VIR AZ EI L - France
47
15 20
Tél : +33 (0)5 53 20
ge lin sa @g eo rg elin.fr
geor
rgelin.fr
www.lucien-geo
JULIET 01/17 8
THE FRUIT OF A HUMAN ADVENTURE...
A dynamic marketing strategy
TRADE SHOWS Strong presence at professional and general public trade shows
PRESSE 51 RUE
Publications in the farming, distribution and organic press
ALBER
47004 AGEN T-CAMUS
CEDEX
- 05 53
77 83 70 OCTOBR
E 10
Mensuel
OJD : 5028
Surface
approx.
(cm²) : 3252
Page 1/9
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Juliet
TV AND RADIO
“La Minute Bio” on Story in the News on
JULIET 01/17 9
THE FRUIT OF A HUMAN ADVENTURE...
A dynamic marketing strategy
DISTRIBUTION
CANADA EUROPE ASIA
DUBAI HONG KONG TAIWAN
ABU DHABI THAILAND VIETNAM
> Distribution MALAYSIA
around the world SINGAPORE
INDONESIA
> In Organics stores
> In the organic section of supermarkets
> In catering
JULIET 01/17 10THE FRUIT OF A HUMAN ADVENTURE...
A dynamic marketing strategy
PROMOTIONS Tastings in specialist shops and supermarkets
WEB Discover our Facebook page and our video on YouTube
www.facebook.com/pommejuliet https://youtu.be/sAzw_UqYqiI (long version)
https://youtu.be/pp63qRcOSwk (short version)
PROMOTIONAL
ITEMS
JULIET 01/17 11THE FRUIT OF A HUMAN ADVENTURE...
Association “Les Amis de Juliet®”
Pépinière d’entreprises - Bureau 3
ZA du Haut Agenais
47500 MONTAYRAL (France)
Tel. : +33 (0)5 53 75 14 53
Email : contact@juliet.eu
www.juliet.eu
JULIET 01/17 12You can also read
