SALES & MARKETING ASSISTANT - #MYTYNESIDECINEMA WE ARE SEEKING TO APPOINT A SALES & MARKETING - TYNESIDE CINEMA
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SALES & MARKETING ASSISTANT We are seeking to appoint a Sales & Marketing Assistant to our team to play a vital role in the future of Tyneside Cinema. #MyTynesideCinema 1 of 4
ABOUT US Tyneside Cinema is one of Newcastle’s most valuable cultural institutions. Situated at the heart of the city it is the only independent cinema of scale in the region, offering four screens, an award-winning learning programme, moving image art, and three public bar, dining and café spaces. Tyneside Cinema is a community, with film at the heart of everything we do. We believe in the power of film to facilitate empathy; as a way to challenge and transport us through the stories of lives we haven’t led, into places we’ve never been. In the setting of our beautiful 1930’s newsreel theatre, we hope to create a space that reflects this potential in film to engage and relate new ideas, experiences and stories. 200,000 people sit down to watch a film at the Tyneside Cinema each year, choosing from a programme of over 500 films from more than 25 countries. Another 300,000 people visit the building each year to dine and socialise, with more than 2,000 young people enhancing their knowledge, skills and experience through one of our learning programmes, and several artists receiving commissions to make new film work. This is a cultural legacy and contribution that we want to build upon. As an organisation, we have faced very difficult challenges in the last twelve months. We hold ourselves accountable and have recognised a real need for change, for which the Tyneside Cinema community (staff, volunteers, Trustees and customers) must be the driving force. We are in the process of a huge transformation, with the goal of restoring the cinema to its place of learning, entertainment and sanctuary for everyone in our community. As part of this transformation, and as we prepare to reopen, we’re seeking a Sales & Marketing Assistant to support our existing teams. 2 of 4
THE ROLE ROLE ACCOUNTABILITIES To play a key role in ensuring customer experience is of a high standard Be a first point of contact on the telephone and on email for bookings through all interactions. This role is a sales focussed role responsible and enquiries and assist customers with any related queries for generating revenue income through all activities and donations Promote future programmes and events through excellent product and requires specialism in marketing skills with the ability to confidently and film knowledge handle social media enquiries and other in-house marketing duties. Keep up to date with the Box Office system and any other associated Key working relationships systems and how to use them, as well as any offers or deals and how Sales & Systems Assistant to process them Box Office Coordinator Up-sell concession goods and memberships wherever possible and be proactive in seeking ticket donations, to contribute to income Head of Marketing & Sales generation targets Programme Team Respond to general, and operational social media enquiries Role dimensions for the cinema and all F&B pages 0.5 FTE x 2 Be able to create webpage copy and publish updates to the website 22.5 hours per week Champion one or more target audiences and create initiatives to engage with audiences in the community understanding how to best £18,500 salary pro rata meet their needs, attract new audience demographics and retain existing customers Engage in ad hoc marketing activity tasks including conducting customer research, maintaining print and poster displays in front of house areas and taking on other marketing projects and tasks as required Adopt an ethos of ‘continuous improvement’, looking for ways to improve our practices to better meet the needs of our customers and to ensure that customer feedback is captured and delivered to appropriate members of staff for action Adhere to all Box Office administrative duties and procedures and all other core duties of the role 3 of 4
SKILLS, EXPERIENCE & PERSONAL QUALITIES PROCESS Essential qualifications The selection process may involve several stages including Previous experience in a box office/customer service role a combination of a walk around the venue, a short presentation on a specific topic followed by interview questions. Previous success in driving sales and donations income Working knowledge of box office systems Closing date: 2 July 2021 Excellent communication and interpersonal skills, able to deal Shortlisting/Stage 1: W/C 5 July 2021 with customer queries confidently and professionally Stage 2: W/C 12 July 2021 Positive can-do attitude, friendly and personable Demonstrable interest in film and creative industries IT literate APPLICATIONS Creative thinker, looking for engaging ways to meet objectives To apply for this role, please forward a copy of your CV, Marketing knowledge and/or experience a covering letter and where you saw the role advertised to: Copywriting and proof reading joinus@tynesidecinema.co.uk Social media skills by 2 July 2021. Desirable qualifications Experience of CMS Audience development/engagement Market research experience 4 of 4
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