PLaying for our planet - How sports win from being sustainable - UEFA.com
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with the support of PLaying for our planet PLaying for our planet How sports win from being sustainable How sports win from being sustainable with contributions from: with the support of
ABOUT THIS REPORT Environmental leadership is an increasingly important the development of a report which is designed to bring issue for all sport stakeholders and major sport events. together good practices by key stakeholders of the sport Environmentally conscious operations are no longer movement: from federations, teams, fans, sporting goods solely a focus of visionary thinking, but have become manufacturers and venue operators, to sponsoring partners, a vital operational and economic requirement for environmental organisations and policymakers. Its main federations, teams, rights holders, host cities, leisure objective is to highlight innovative solutions which enhance activities and partners linked to the sport movement. the environmental and sustainable performance of sports. UEFA, WWF and the Green Sports Alliance have led
FOReWORD For quite some time sustainability was a foreign concept in the world of sport and just a decade ago it was still considered rather exotic by many in the industry. That is thankfully no longer the case today. This good practice report highlights the commitment made by many sports to environment and local communities. That means limiting our use of natural raise awareness of healthy and sustainable lifestyles and to take action against resources such as water, keeping the air clean, consuming less and more climate change. The activities showcased from around Europe show a great renewable energy, and recycling everything that can be given a new life. And innovative spirit and demonstrate that sport can contribute to sustainable above all, it means helping these principles trickle down from the top events to causes at all levels, from the grassroots to the professional game. Another those organised at amateur and youth levels. important message from this report is that public institutions and the sports movement are united and playing together for our planet. Sustainable sporting practices are also an excellent way to reduce costs and generate revenue. The roofs of today’s stadiums and arenas are great surfaces For the best part of two decades, UEFA has been cooperating with the on which to generate solar energy, while sourcing food locally is an efficient and Worldwide Fund for Nature and many local organisations to bring about a cost-efficient way to stock stadium stalls. Making efficient use of public transport, more sustainable approach to organising, playing and watching football. Large- and cycling or walking to training and matches, are two more smart, simple ways scale events such as UEFA EUROs have raised awareness within the football to reduce our sport’s environmental footprint. community of the environmental impact football can have, but it is at the grassroots that the impact of climate change if felt on a day-to-day basis, which UEFA must continue to lead by example in this field and enlist the support of is why we have a responsibility towards all players and society as a whole to clubs, leagues, fans and local communities. Together with the European Union, take action against environmental degradation. the UNFCCC, the WWF, the Green Sports Alliance and individuals at all levels of the game, European football must help protect our planet and empower It is true that going local and mobilising people involved in the grassroots environmental and societal change. game is a very efficient way to spread the sustainability message to our fans in Europe and beyond. But environmentally speaking, local and global concerns are closely and irremediably intertwined. It is also important to increase collaboration between different sports, and we are grateful to see many North American sports in particular sharing their insights on sustainable practices. Sustainability is one of the most significant issues facing decision-makers and opinion leaders in sport as they prepare for the future. Professional football Aleksander Čeferin relies on large-scale facilities and intensive use of transport infrastructure. It UEFA President is, however, vital that we plan international events in a way that protects the 2 Playing for 3 Playing for our planet our planet
FOReWORD The European Union is a leader in tackling climate change and in promoting the circular economy. Sport certainly has a part to play in this. We have a duty to minimise the impact sport has on our environment, for the benefit of society as a whole. When it comes to environmental sustainability, we should live by the Olympic ideal of Pierre de Coubertin that participating is everything. And if sport contributes to strengthening this sustainability, we can all be winners. Tackling the impact of sport on our environment is not only about the good Climate change and environmental challenges are at the centre of public consciences of all those involved. It is also about making a sound business attention and at the top of policy makers’ agendas across the world. Sport case. Here, sport should also lead by example. We need a debate on how is not only an activity, nor simply entertainment; it is also an industry that is those organising major sport events can take the lead in protecting our planet, substantial and growing – as is its environmental footprint. and how the sustainability agenda can be translated from visionary thinking In its most recent EU Work Plan for Sport, the European Commission, to actions built on solid economic foundations. Sustainability is already an together with Member States and stakeholders, has developed important consideration for major sport events, but that needs to be the case recommendations on major sport events, focusing on legacy aspects at grassroots level too, and in our daily habits linked to physical activity. and social, economic and environmental sustainability. Preserving the world we live in is one of the most pressing challenges facing This report looks at sustainability at all stages, from planning to us today. Sport has an important contribution to make to this. Encouraging completion and what happens long after major events have ended. steps are being taken, but more action needs to follow. I hope that this report With the recommendations drawn up, we need to act: addressing the can be an inspiration to the entire sport family and those working with it. challenges and highlighting the lessons to be learned, while promoting environmentally sustainable facilities, protecting the habitat, designing Tibor Navracsics sustainable mobility, ticketing and catering systems, reducing waste, Commissioner for Education, improving water treatment, and lowering greenhouse gas emissions. Culture, Youth and Sport 4 Playing for 5 Playing for our planet our planet
FOReWORD When I see action being taken anywhere on sustainability, I am encouraged. I am especially delighted and hopeful when I see an industry or sector step up to take the lead, where leadership and action are so critical. This is doubly so when I learn of initiatives in sport, like this report and the The Paris Agreement of 2015 represents that commitment. It is one of the actions described in it, from the highest professional levels to the field around biggest multilateral accomplishments in UN history. Nations saw the value of the corner where children give their all, in fun and earnest effort to emulate being on the same team and working towards a common goal—to limit global their heroes. average temperature rise of 1.5 to 2 degrees Celsius, to avoid the worst effects of Imagine directing the passion and dedication evident so readily in sport to the climate change for present and future generations. cause of saving our planet. Many have imagined this and are indeed tapping The Paris Agreement was signed and ratified by nation states, called Parties in this exciting opportunity, as described here by UEFA and WWF. the UN Climate Change process. However, it will take all our efforts, from across Our passion for sports has transformed the sport sector into a major economic society, public and private, working for global climate action to go further, faster, force with enormous influence throughout the world. In fact, total global sports together. revenue is between USD 500 billion and USD 600 billion annually. Its influence is I applaud the farsighted, exciting climate action being undertaken in the sport felt in many ways beyond money. sector and I applaud the cooperative effort that brought us this report. UN I encourage the sport sector to use its local and global influence to help Climate change is also seeking ways to multiply efforts being taken by sports, address the greatest challenge of our time: climate change. Just like athletes identify new opportunities for climate action, and raise ambition. The result could need a strong foundation to compete at their very best, the planet is no be a new Platform for Sports and Climate Action launched in time for the UN different. We need the right conditions to maintain peak performance. For too Climate Change Conference, COP24, in Katowice, Poland, in December this year. long we have treated the planet as if we were in a sprint—using all our energy You are all invited to help develop the platform. and resources in one short blast. Patricia Espinosa We must understand that, far from a sprint, we are, all together, in the longest of marathons. If we are to be successful, we must make a commitment to our Executive Secretary, own well-being and longevity. UN Climate Change 6 Playing for 7 Playing for our planet our planet
FOReWORD On behalf of the Green Sports Alliance, our members, Board of Directors, and the stakeholders of a greening global sports movement, it is our distinct honour and privilege to support the development of this European report. The sports industry is uniquely positioned to leverage its cultural and market influence to advance social and ecological stewardship at an unprecedented scale. This report is packed with case studies, better practices and name- recognition of leading sports organisations, teams, brands and venues. We Sport is the great unifier. It transcends political, cultural, religious, and socio- hope it will inspire the world’s most iconic, inspirational, and influential industry economic barriers. The collective actions of our industry may be the game to embrace environmentally friendly actions and use the power of sport to changer that helps us to survive our epic environmental challenges. We hope engage fans and athletes throughout the world. that this European report is another step to demonstrate how we can all win. The Green Sports Alliance gathers the sports industry, private sector partners, Europe has set the pace in confronting the global challenge of climate change public sector institutions, and the scientific community to develop resources, with some of the world’s highest environmental standards. The European strategies, and solutions to PLAY GREENER™. These cooperative efforts have Union is already recognised as a global leader of environmental action and helped our movement encourage sports leagues, teams, venues, events, sustainable development. We are pleased to highlight the work that has already governing bodies, industry partners, athletes, and millions of fans to adopt been achieved and provide a gateway to further activate the sports greening ecologically sound practices. They are now embracing renewable energy, movement. healthy food, recycling, composting, water efficiency, safer chemicals, and The Green Sports Alliance looks forward to our continued collaboration with other environmentally responsible practices. In short, we are creating healthier European sports stakeholders, further advancing implementation of the practices communities where we live, work and play. outlined in this report. The stakes are high and the time to act is now. Sports industry partners have collectively saved millions of dollars by shifting One team, one planet. to more efficient and intelligent operations. At the same time, the green sports movement has found cost-competitive and innovative solutions to our environmental challenges, while leading in sustainable initiatives. There has never been a better time for the sports industry to take a leadership role to unite the world in restoring our planet. The ecological, social, and Scott Jenkins Justin Zeulner economic dangers posed by climate change not only threaten our industry, but Chair, Board of Directors Executive Director the livelihood of all life on earth. Green Sports Alliance Green Sports Alliance 8 Playing for 9 Playing for our planet our planet
INSIDE PART 04 PART 03 Beyond Europe 86 GREEN TEAMS, OFFSETS AND PART FARMS SECURE A FUTURE FOR AMERICA’S PASTIME 02 MLB A Space for Innovation 90 PORTLAND TRAIL BLAZERS’ SUSTAINABLITY TIMELINE, ACHIEVEMENTS AND GOALS 62 SPORT ENTERTAINMENT’S PORTLAND TRAIL BLAZERS PART POWER TO SAVE OUR OCEANS 94 AN ENVIRONMENTALLY 01 CONSCIOUS COMMUNITY, Environmental SKY RALLIED AROUND A leadership 66 PIONEERING SOLUTIONS FOR MODERN STADIUMS FENWICK IRIBARREN DETERMINED TEAM PHILADELPHIA EAGLES 34 WHERE ATHLETICS GETS ITS 98 PLAY IT FORWARD: GREEN INSPIRATION EUROPEAN ATHLETICS 70 CUTTING COSTS AND CARBON FOOTPRINTS AT INNOVATING FOR THE NEXT GENERATION THE MERCEDES-BENZ ARENA Re-Thinking Sports 38 SOCIALLY RESPONSIBLE AND SUSTAINABLE AEG THE NATIONAL HOCKEY LEAGUE FOOTBALL AT EURO 2016 UEFA 72 ON TRACK FOR SUSTAINABILITY 102 TEAMS GO FOR GOLD, STADIUMS GO FOR PLATINUM 12 Preface SPORT’S RESPONSIBILITY 20 FRENCH SPORT STAKEHOLDERS COMMIT TO 42 KEEPING GOLF GREEN ON AND OFF THE COURSE KISS MUGELLO MERCEDES-BENZ STADIUM TO OUR PLANET WWF SUSTAINABILITY THE FRENCH MINISTRY R&A/GOLF ENVIRONMENT ORGANISATION 74 FOOTBALL BEYOND THE FLOODLIGHTS OF SPORT VFL WOLFSBURG 16 Recommendations PLAYING FOR 24 FROM ‘GREEN’ SPORT TO SUSTAINABILITY 46 CHAMPIONING SUSTAINABLE INNOVATION AT ROLAND GARROS 76 AN INDUSTRY LEADER IN SUSTAINABLE BROADCASTING OUR PLANET DAVID STUBBS BBC SPORT FFT 28 THE ENVIRONMENTAL IMPACT OF MEGA EVENTS 50 LAUNCHING SAILING’S SUSTAINABILITY STRATEGY 78 HOW WE DROVE THE ISO STANDARD FOR EVENT PROFESSOR HOLGER PREUSS WORLD SAILING SUSTAINABILITY FORMULA E 52 PROTECTING FRESHWATER ECOSYSTEMS 80 THE NORTH FACE: EXTENDING THE LIFECYCLE WORLD ROWING OF APPAREL AND FOOTWEAR 54 THE COUNTRIES AND CITIES CHAMPIONING VF CORPORATION SUSTAINABILITY LONDON & PARTNERS 82 ‘TURNING THE TIDE’ ON PLASTIC 58 VOLVO OCEAN RACE PUTTING SUSTAINABILITY AT THE HEART OF THE SPORTING GOODS INDUSTRY FESI 10 Playing for 11 Playing for our planet our planet
PREFACE SPORT’S RESPONSIBILITY TO OUR PLANET significant. Combined with spectator sports like swimming, surfing, WWF travel, land use change, facility rowing, canoeing and sailing. construction, pitch irrigation, chemical Natural partners treatment, catering and so on, sport’s Sport both impacts and is dependent Nature and sport are inextricably environmental impact is considerable. upon nature. And with impact and Vanquishing high mountain cols in the connected, and nature’s role and a Jochem dependency comes responsibility. VERBERNE Tour de France. Going the distance competitor’s response, often decisive WWF’s Living Planet Index4 shows in Sweden’s Vasaloppet cross country in the outcome of an event. Sustainability initiatives Sydney 2000 Olympic ski race. Conquering the icy face of us that human activity and resource Sport’s status medallist and Director, use have grown so dramatically across the sports Global Partnerships, the Eiger. Mastering the seas in the Our greatest tournaments and events since the mid-20th century that we industry as a beloved WWF International rely on energy, infrastructure and Volvo Ocean Race. All feats of daring, resources that are nature’s bounty. We are endangering key environmental Sport’s status as a beloved entertainment form courage, skill and endurance. And all awe-inspiring examples of how depend on it. systems. Global temperatures are entertainment form has perhaps has perhaps shielded more than one degree Celsius5 above we, as a species, are drawn to test pre-industrial averages, and 16 of shielded it from the scrutiny felt by it from the scrutiny Impact and responsibility other economic sectors. But it is time our wit, will and strength in sporting the 17 warmest years on record have now for sustainability to play a central felt by other endeavour in the natural environment. Our use of resources will impact both the environment and sport itself. occurred since 2001. role in sport. economic sectors. In these sports, human beings and Energy use alone is telling. While These changes are partly caused In Europe, there are already many But it is time now for the natural world come together as competitors and partners, sometimes methodologies are not consistent, the by a sporting economy valued at examples of good practice. European sustainability to carbon footprints – a proxy for impact approximately 1% of global GDP6. in teams, sometimes in sweet on the global climate – of the London And in turn, they impact sport. sporting mega-events are increasingly play a central role driving sustainable regeneration, as isolation. And in them, an athlete’s 2012 Olympic Games (3.3MtCO2e)1, Climate change threatens the viability pioneered by London 2012’s One in sport. relationship with the natural world is the 2014 Brazilian Football World of winter resorts while record-breaking Planet Olympics. Sporting innovation, raw, passionate and physical. Body Cup (2.7MtCO2e)2 and the Rio 2016 heatwaves affect athlete health and such as cutting-edge technology in and spirit are pushed to the limit. Olympic Games (3.6MtCO2e)3 are performance at summer events. Formula E motor racing, is quickly Deteriorating water quality in oceans, being adopted in road vehicles. 1 http://learninglegacy.independent.gov.uk/documents/pdfs/sustainability/5-lon- rivers and lakes is negatively affecting don-2012-post-games-sustainability-report-interactive-12-12-12.pdf 2 https://resources.fifa.com/mm/document/afsocial/environment/02/83/51/50/summaryoft- 4 http://wwf.panda.org/about_our_earth/all_publications/living_planet_index2/ he2014fwccarbonfootprint_neutral.pdf 5 https://climate.nasa.gov/evidence/ 3 https://nachhaltigersport.files.wordpress.com/2016/04/carbon-footprint-management-re- 6 https://www.atkearney.co.uk/communications-media-technology/winning-in-the-business- port-rio-2016.pdf of-sports 12 Playing for 13 Playing for our planet our planet
PREFACE Governing bodies in rowing, climbing For WWF, this is an and motorcycling are taking steps opportunity to reach audiences toward sustainability, organising that extend far beyond our normal awards and mobilising volunteers. constituency. For sport, it is a change Football teams are reducing their to develop a new dimension of impact through solar panels, electric aspiration and engagement that puts vehicles and vegan match-day menus. nature front and centre. But when we see an opportunity for constructive and transformational The sport-specific ISO 201217 Setting off from Europe in October partnership in support of nature sustainable event management last year, the Volvo Ocean Race does and sustainability, we are quick to standard, developed and pioneered just this. It has a UN Clean Seas ‘Turn engage. Our contributions to bid at London 2012, and the Global the Tide on Plastic’10 branded boat plans for the London 2012 and Paris Reporting Initiative’s Event Operator supported by media partner Sky 2024 Olympics, have shaped what Sector Supplement8, both provide Ocean Rescue and dedicated to will be regarded as blueprints for platforms for sport to manage and ocean health, as well as an on-board future sustainable sporting mega- report sustainability. ocean quality sampling programme. events. Our Clean Water alliance with Sport is frequently behind best FISA, the World Rowing Federation, Playing for our planet has resulted in sector-leading practice in corporate sustainability but the challenge is not only At WWF, we have actively engaged environmental policies, including the with the sports sector for over two first-ever sports federation pledge to surmountable, it is an enormous decades and have enjoyed a great do no harm in World Heritage sites. commitments and assigning board At WWF, we have opportunity. The Olympics are level responsibility. And at WWF, we actively engaged frequently described as the world’s variety of productive relationships And through our ten-year partnership look forward to collaborating with largest media event, with Rio 2016’s with sports events, federations, clubs with UEFA, we have advised on many of you in Europe to accelerate with the sports and teams. sustainable event best practice and audience estimated at 3.7 billion9. tournament bidding criteria, including sustainability in the sector. sector for over two Sport’s capacity to cross boundaries, We don’t hesitate to campaign decades and have bridge divides and inspire people is for Euro 2020, and presented to UEFA As sporting men and women, it if sport is damaging the natural unique. Through it, not only can we environment. We are currently doing staff sustainability champions. is in our nature to compete, to enjoyed a great bring businesses, governments and challenge, to win – but also to show variety of productive this through our ‘Together, Saving Our Sport is certainly not the worst sector communities together to advance respect, embody fair play and take Shared Heritage’ campaign11 against when it comes to environmental responsibility. In and through our relationships with sustainability, we can also work the violation of the Western Caucasus impact but there is still much to do. with global media to communicate World Heritage site at Sochi and the games, we should show nature and sports events, Sports organisations should aspire to life on Earth the same regard we show sustainability through sport and illegal expansion of the Bansko ski and inspire best practice in corporate federations, clubs inspire billions of fans. each other, for that it is the essence of resort in the Pirin National Park, a sustainability, creating robust policies who we are and what we do. and teams. World Heritage site in Bulgaria. and strategies, making public We are as dependent upon nature’s gifts as we are on our friends, family, 7 https://www.iso.org/iso-20121-sustainable-events.html fans and team-mates. And it is time 8 https://www.globalreporting.org/information/g4/sector-guidance/sector-guidance/event-organizers/Pages/default.aspx that we truly started playing for our 9 http://www.bbc.co.uk/sport/olympics/37148372 planet. 10 https://www.volvooceanrace.com/en/teams/Turn-The-Tide-On-Plastic.html 11 http://wwf.panda.org/wwf_news/press_releases/?321851/New-report-finds-ski-resort-construction-causing-irreversible-damage- to-Pirin-World-Heritage-site 14 Playing for 15 Playing for our planet our planet
RECOMMENDATIONS PLAYING FOR WHY SPORTS WIN FROM BEING SUSTAINABLE OUR PLANET ONE OF THE MOST SIGNIFICANT QUESTIONS SHAPE YOUR FUTURE Environmental impact is changing our planet and sport stakeholders are directly affected. Adaptation and risk mitigation are key for the GENERATE REVENUES AND REDUCE COSTS The sports industry can benefit financially from being more sustainable. When integrated properly, sustainable practices can strengthen How sports win FACING SPORTS ORGANISATIONS IN TIMES OF sports industry. stakeholders’ business operations and sponsorship opportunities. from being CLIMATE CHANGE AND ENVIRONMENTAL CRISIS IS BECOME A TRUSTED PARTNER DRIVE INNOVATION AND ENGAGEMENT HOW TO REMAIN A TRUSTED PARTNER TO SOCIETY sustainable AND SUPPORT THE PATH TO HEALTHY LIFESTYLES Being sustainable and purposeful is crucial for any sports organisation hoping to remain Sustainability solutions drive innovation in infrastructure/operations and serve as catalysts WHILE, AT THE SAME TIME, PREPARING THE SPORTS a trusted partner for local communities and to drive engagement with athletes, fans, global partners in the future. partners, youth and local communities. INDUSTRY FOR THE FUTURE. HOW SPORTS AND SOCIETY CAN PLAY TOGETHER TOWARDS A MORE SUSTAINABLE SPORTS INDUSTRY INSPIRE PURPOSEFUL CHANGE AND SPORTS MATTER ACROSS ALL LEVELS LEAD BY EXAMPLE ADOPT A COMPREHENSIVE APPROACH TO LASTING IMPACT Sports at all levels in Europe, from small scale Sports can only promote purposeful change SUSTAINABILITY Climate change poses a risk to global society. community projects to large scale major sport if it leads by example. A focus on internal Sustainability is measured across social, Leveraging sports’ power to engage people events, can contribute to and benefit from operations is therefore key. economic and environmental parameters. Only can be a game changer in promoting healthy sustainability initiatives. a holistic vision that embraces sustainability in lifestyles and taking action to combat climate its wider sense will give optimal results. change (SDG 13). PUBLIC INSTITUTIONS ARE KEY ENGAGE STRATEGIC PARTNERS ANCHOR SUSTAINABILITY IN SPORT IMPLEMENT STANDARDISATION AND Local, national and international institutions can Sustainability is a team sport! Strategic GOVERNANCE CERTIFICATION serve as effective platforms for mobilising the partnerships can help organisations to develop Environmental standards and sustainability Relevant standardisation and certification sports movement to take action. integrated sustainability initiatives. Good requirements need to be formalised in programmes exist to ensure implementation, practice and know-how need to be more widely governance to streamline efforts across all measurement and quality control. They can disseminated. sports stakeholders. only reach their full potential if they are widely known and applied in the sports industry. 16 Playing for 17 Playing for our planet our planet
PART 01 Re-Thinking Sports
Re-Thinking 01 Sports French sport stakeholders commit to sustainability 15 ENVIRONMENTAL COMMITMENTS French Ministry of Sport events play a special role in our At least half of our food must Disabled access to sites open country. They serve as a showcase for be sustainable to the public French public authorities France and contribute to the country’s Morgane BIGOT have launched an international influence. By engaging the public and sparking their At least 80% of journeys Initiatives at every sports DE MOROGUES & Maël BESSON ambitious environmental Climate change and sustainable interest, these events promote social made using active mobility, event promoting accessibility public transport or car-sharing for all responsibility initiative development are inescapable diversity and strengthen national Sport and Sustainable Development Mission aimed at international challenges for our modern society. solidarity. They are often models of 80% of purchases made using 100% acknowledgement for (MSDD), Ministry of Sports, France. sporting events. They Sport can and must be an essential vehicle of sustainable development organisation, and can permanently CSR selection criteria volunteers have signed a charter because of the values it promotes shape the attitudes and habits of of 15 commitments and and the number of stakeholders it spectators and partners, promoting positive social norms. Their impact 25% cut in waste and 60% At least one commitment The MSDD was set up in 2009 and gathers created innovative tools involves. Sport must take practical and legacy can be significant and of waste reused, recycled or given to supporting a good recovered cause sport stakeholders in for stakeholders to reduce steps to achieve its objectives. Today, long-lasting. sustainable development activities, mobilising a their carbon footprint. This every group involved in sport is 100% respect for natural sites At least one initiative network of more than approach is underpinned focused on these issues, working on several fronts and taking various forms However, major international sporting events can, like any other human devoted to promoting equal numbers of men and women in 3,500 organisations at national and by practical action on the of action. activity, have negative effects on the positions of responsibility international levels. ground, in addition to the environment. We should minimise this 100% of energy and water steps stakeholders take Our range of tools, our initiatives, and adverse impact, and even reverse it. consumption controlled and One identified person optimised every day to reduce their our defined responsibilities and roles This is the thinking behind the Charter responsible for sustainable for stakeholders help us maximise our development within the impact. It is consolidated impact and collectively contribute to a of Environmentally Responsible Test at least one organisation through a national more sustainable sporting world. Commitments for organisers of major sporting events. The Charter is environmentally responsible innovation at events At least one initiative ecological transition part of an ambitious environmental or plan in place to raise strategy for sustainable Environmental responsibility initiative by the Ministry At least one sportsperson awareness about sustainable development. commitments of event of Sports, and sets quantitative nominated ambassador for development organisers targets and specific indicators to take environmental responsibility for the event or the sport in In addition to the entertainment that account of all aspects of sustainable question sports provide, major international development between now and 2020. 20 Playing for 21 Playing for our planet our planet
Re-Thinking 01 Sports The commitments were developed to location, while also defining in collaboration with WWF, allowing the best places to hold competitions all stakeholders to take ownership of for the participating clubs. the tool. These people and groups are totally committed to meeting the The optimouv software tool was 15 objectives for their organisation. launched in 2016 to address these They have committed to measuring issues: it provides an innovative and monitoring these objectives by solution to cut greenhouse gas Sustainable Building Award for creating a common assessment tool emissions generated from travel best environmental performance in to ensure that it is done effectively in the sport industry. The software the Public Building category, and has and efficiently. The Charter, set up combines team and site data into a set the benchmark in environmental in 2017, has been signed by 24 pooling system with route calculations standards. The design of the aquatic organisers with others set to join in to reduce the distance travelled to centre is based on three principles: 2018. Public authorities are planning sporting events. Optimouv has cut the building’s ecological quality, a new version of the Charter for travel to sport events by at least 15%, energy optimisation, and water quality other stakeholders, particularly for without reducing the number of and control. The Caron Aquatic sport equipment manufacturers. This events. The tool is widely available, Centre has all the latest equipment initiative could in time influence all sparking international interest. The and meets the highest standards stakeholders of the French sports software, which is free, has been for certification, comfort, health and industry. adopted by many sport organisers: energy efficiency. it now has 250 users from 30 sport Optimouv helps minimise federations. Our ambition the sport sector’s carbon These initiatives result from a footprint INSEP at the forefront collaboration between the Ministry of sporting and of Sports and key people and groups The transport sector is a major environmental innovation producer of greenhouse gases. But in the sporting world. By continuing to with more than 3.5 million sport After a fire destroyed its previous work closely with these stakeholders, events each year, reducing travel is aquatic centre, the French National we expect to promote brilliant ideas a real challenge. Public authorities Institute of Sport, Expertise, and in environmental sustainability, and go know this, and are looking for a tool Performance (INSEP) built new sport beyond our targets for 2020. Together to minimise their journeys to sport training facilities while also integrating we are proving that sporting and high environmental quality standards. environmental excellence go hand events. This tool must meet three in hand. we expect to promote requirements: economic (lower brilliant ideas in The new Christine Caron Aquatic transport costs), environmental Centre was designed using environmental (reduced greenhouse gas emissions) innovative techniques, including and human (less transport-related new sustainable technologies such sustainability fatigue, better transport/ training time as ozone water treatment and the ratio). It also needs to meet two broad recovery of washing water from filters objectives: pooling clubs according using reverse osmosis. It won a HQE 22 Playing for 23 Playing for our planet our planet
Re-Thinking 01 Sports FROM ‘GREEN’ SPORT TO SUSTAINABILITY David Stubbs Truly sustainable organisations are open, diverse and David This report is packed with Sport has to move from inclusive. STUBBS an impressive range of worthy but ad hoc People from high quality environmental greening and corporate social responsibility different initiatives taking place BSc (Hons) FCIEEM, CEnv, Independent Sustainability Expert across sport in Europe. projects to anchoring with backgrounds, and former Head of Sustainability, London However, while these are mainstream concerns. genders and It has to fully embrace 2012 individually admirable, abilities will bring few sports bodies sustainability as a way of new perspectives David Stubbs is a leading authority on beyond the International working. and ideas. sustainability in sport Olympic Committee Harnessing and will see the connection between its and global mega-events. He has pioneered many (IOC), Olympic Games The agenda for sustainable empowering your treatment of people, communities development has evolved massively of the key processes, Organising Committees over the last few decades, and and the environment with its own methods and standards and federations like collective talent long-term wellbeing and place in that have become now its core principles of integrity, sustainability best World Sailing can truly inclusivity, stewardship, transparency is probably the society. practice in the event sector. say they are tackling and accountability resonate across most tangible All environmental and social initiatives sustainability in full. Unless the world and across all business way of securing must be seen in this context. They and until sustainability sectors. Sport is no exception. the opportunities must be embedded in sport’s core becomes integral to In recent years, sport governance and benefits activities, not as nice-to-have add-ons sport governance and has been buffeted by issues relating that ignore sport’s actual impacts. True OF adopting administration, we will to corruption, match fixing, doping, sustainability offers real value, from continue to see great human rights, gender equality and sustainability. cost savings and risk management to excessive costs. Sustainability can improved stakeholder relations and environmental and social help address these issues. Any public credibility. initiatives come and go. progressive sports organisation 24 Playing for 25 Playing for our planet our planet
Re-Thinking 01 Sports The following steps provide a principles. They are also fundamental pathway for any sport organisation to to sustainability and are prerequisites commit to sustainability, to engage for integrating sustainability as a way meaningfully and to walk the talk. of working and developing a sense They draw upon our experience of shared responsibility. from the London 2012 Olympic and Paralympic Games, and emerging 4. Stakeholder engagement guidance from the IOC in its new Sustainability cannot be done series of ‘Sustainability Essentials’ in isolation. By definition it is an guides for the Olympic Movement. outward looking approach that actively seeks input from staff, 1. Vision and values volunteers, athletes, suppliers, Sport is fundamentally based on sponsors, public agencies and local values. It is important to reconnect communities. This crucial interactive with these and use them to plot to engagement will help shape your where you want to be and how you future direction and priorities. 7. Set clear objectives 10. Report and share can use them to overcome the great and targets learnings challenges of our time as defined 5. Materiality ISO 20121:2012 These need to be relevant to your Communicating your sustainability in the United Nations’ Sustainable Development Goals. This is about making sure what you is the ‘go to’ vision and purpose. They should be programme is vital for building do is relevant to your core activities, international related to the priority themes and knowledge and understanding across your impacts and what stakeholders risks you have identified. They must the sport sector and further afield. The 2. Leadership commitment feel is important. This is crucial for sustainability be realistic but also credible and best sustainability communications Sustainability needs an enabling moving from green and CSR on standard for the ambitious. and reports convey a sense of learning environment, and that is provided by the margins to a central, relevant effective leadership. It is not a one- sport and event and openly share what challenges sustainability approach. 8. Management systems were encountered, what worked and, off acknowledgement. It requires sectors most importantly, what didn’t work. Put in place a Sustainability regular engagement in discussions, 6. Defining scope reviewing progress and advocating Management System that integrates A final reminder: sustainability Be very clear both about what you sustainability into your day-to-day the approach. Leadership means always comes back to people. It is are going to do and what you are not work, in areas such as procurement being prepared to walk the talk about how we ensure health and going to do. There are many worthy and training. This will help define the by ensuring actions and decisions wellbeing, quality of life and a safe issues, but sustainability is only really policies and procedures needed to match the organisation’s values and and stimulating environment to live, meaningful if it relates to your own move your programme forward while principles. work and enjoy. Sport touches upon impacts, risks and opportunities. identifying the resources needed for all these aspects and is therefore a 3. Good governance its implementation. hugely important vehicle to take this Sport governance is under scrutiny vital agenda forward, in Europe and 9. Measure and evaluate like never before. Transparency, worldwide. progress inclusivity and accountability are core Be sure to monitor and record what you have done. This will feed back and improve your sustainability performance over time. 26 Playing for 27 Playing for our planet our planet
Re-Thinking 01 Sports THE ENVIRONMENTAL IMPACT OF MEGA EVENTS The challenge for cities The current state of play and nations hosting Scholarly literature on the Prof. Dr. Holger mega events is to find environmental legacy of sport events is scarce but growing, indicating PREUSS ways to improve their the relevance and urgency of performance, not only addressing legacy through a more in economic and social comprehensive approach. The terms, but also in terms Sydney 2000 Olympic Games, widely organisations. The figure below changes (e.g. the post-games use of (Olympics Seoul 1988), to name a few. of the environment. The perceived as the first ‘Green Games’, shows the requirements that must be met for such events. All of them a venue). Lastly, hosts may sometimes partake in projects not inherent in their While ‘environment enhancement’ is the most relevant structural change, all Holger Preuss is London 2012 Olympic led to many publications, notably pose potential threats for long-term obligations when hosting the event. six structural changes have potential the collection edited by Cashman Games showcased many Professor of Sport Economics and Sport and Hughes who give detailed environmental performance. To better This can be a larger and more modern impacts on the environment. Sociology at the successful sustainability information on the environmental establish a green economy, often, airport (Olympics Athens 2004), taking initiatives. However; the Johannes Gutenberg- University in Mainz, challenges and outcome of the additional measures must be taken to power lines underground (Olympics Germany and he is a Olympic Games in Sochi Sydney 2000 Olympics. It was much modify the event based on structural Sydney 2000) or cleaning a river member of the IOC Sustainability and Legacy 2014 and Pyeongchang later that Kaplanidou focused on the Commission 2018, as well as the environment and its contribution to increasing the quality of life. upcoming FIFA Football Human World Cup Qatar 2022, Policy, development BRANCHES/INDUSTRIES The Legacy Framework governance (skills, knowledge CONSEQUENCES have not demonstrated & networks) QUALITY OF LIFE Organising a mega event can have as much interest in such MEGA EVENTS IS STAGED s ment HOST CITY ELECTION a lasting impact on cities and their VISION quire es re initiatives. Mega events residents. The structure of a city is Gam STRUCTURAL CHANGES mobilise considerable CITY/NATIONAL Urban LEFT AFTER EVENTS Intellectual subject to change before, during and VISION FITTING Value added for legacy delivery development property CITIES PEOPLE resources in the short after the event. We can distinguish six TO MEGA EVENT Politica term, but often leave long- ‘structural changes’ that contribute l choice s to the overall legacy of such an event term consequences. Event (blue circles in Fig. 1). Two of these Social organisers, including rights apply to urban spaces, and four apply Environment enhancement developement (beliefs & holders, need to address to their people. behaviour) their environmental Once a host starts planning to bid footprint in order to for a mega event, a legacy vision contribute to a green must be developed which considers Figure 1: Overall Legacy Framework (source: own elaboration) legacy. the population and environmental 28 Playing for 29 Playing for our planet our planet
Re-Thinking 01 Sports Space 2) Environmental enhancement 1) Urban development This structural change leads to This includes any development in improvements in air and water quality, the infrastructure of the host city, due to low-carbon technologies or including construction and mobility a reduced carbon footprint. The city Mega events mobilise systems. Many developments in creates green space by planting trees, producing oxygen and reducing fine considerable People to live their lives in harmony with the 6) Social development systems, such as water, sanitation, power supply and solid waste dust. Cleaning former industrial land resources in the natural world. Thirdly, participants This structural change expands on the and creating living spaces for animals 3) Policies, Governance disposal, are directly linked to the short term, but This applies to regulatory changes and organisers can establish new importance of changing attendees’, environment. Advanced urban increases biodiversity. Further, if a host contacts and build networks. During can introduce recycling and minimise often leave longterm through the introduction of binding the bidding and preparation for the organisers’ and stakeholders’ services and infrastructure such as beliefs for the better. The change smart city grids and smart buildings waste, less resources are used. consequences. Event guidelines and policies, which can event, the organisers interact with of someone’s mind means that one lead to better governance and new can also improve the environmental There are many potential benefits of organisers, including organisational structures. It can also environmental organisations such as thinks differently about a certain topic. quality of a city. in Pyeongchang. Before a forest gets these environmental enhancements. rights holders, be the establishment of quality and cut for a skiing slope, it is in the host’s Conversely, a change in habits is Many cities have built energy efficient often based on a change of a belief. Cities often improve their transport need to address certification seals, quality control interest to meet the organisation’s The Olympic Games can change a and eco-friendly buildings and processes, regulations in construction, networks and set up light rail and venues for the Olympic Games (e.g. their environmental protection of human rights, laws expectations and to avoid overly habit like using public transportation traffic control systems to reduce critical media coverage. A working emissions. During the Beijing 2008 Lillehammer 1994, Beijing 2008, Youth footprint in order to protecting the environment and relationship develops and often grows when it’s readily available. This habit Olympic Games Innsbruck 2012), can be used as a catalyst to shape Olympics, the city changed to low contribute to a green species and more. Examples include during this time. broader beliefs about environmental some cities have also installed solar the quality charter for sport events emission heating and relocated panels (Sydney 2000). Beijing reduced legacy. (Vancouver 2010) or sustainable protection. polluting industries to the city’s 5) Intellectual Property outskirts. its greenhouse gas emissions by food policies from the London 2012 This structural change represents It’s clear now that structural changes introducing Bus Rapid Transit (BRT), Games. the room for much innovation and have consequences. In other words, All these changes are usually with a fleet of 4,000 buses powered creation while hosting the Olympic a structural change has the ability to observed closely by environmental by natural gas. In London, the 4) Human development stimulate new activities. This is the watchdog organisations such as waterway network was regenerated, Games. Inventions can be related to Mega events have the power to environmental enhancements such philosophy behind how mega events Greenpeace, and by media outlets a wastewater treatment facility was change individuals in three ways. as new cooling technologies for can push the host destination towards reporting on environmental damage built and a large amount of water was Individuals can learn new skills and stadiums (FIFA WC Qatar 2022) or a greener economy. caused by mega events. Last-minute conserved. Whether Rio de Janeiro they can attain new knowledge. time pressure and cost overruns are 2016 or Beijing 2008 achieved better lawn heating. For the London 2012 Best practices at highly recognised Games, the new ISO 20121 standard dangerous as they often mean that water quality at rowing sites and events can be educational tools, environmental obligations are relaxed harbours is open to debate, but at was developed to help organisations such as in Vancouver 2010 where improve the sustainability of an event. or even overlooked. least efforts were made to improve the Inuit illustrated how they used the situation. The standard has since been adopted widely across the world. 30 Playing for 31 Playing for our planet our planet
PART 02 Environmental leadership
02 Environmental leadership WHERE ATHLETICS GETS ITS GREEN INSPIRATION European Athletics Every stakeholder Why we created through efficiency savings. We have Green Inspiration Phil in the sports world made it a priority to communicate this to our member federations. MINSHULL has a responsibility Green Inspiration was created to help athletics federations and event towards environmental organisers implement environmental At the European Athletics head office EUROPEAN ATHLETICS EIGHT-STEP GUIDE Editorial Consultant for sustainability. European initiatives and engage the public in in Lausanne, we implemented our own FOR SUSTAINABLE EVENTS FOCUSES ON THREE AREAS: Athletics takes this European Athletics internal sustainability charter entitled predominantly locally focused projects ‘Our Green Lifestyle.’ This charter is responsibility very seriously, (although some initiatives have a aimed at improving resource conser- instituting good practices national or continental reach). vation, reducing environmental waste Phil Minshull works with European Athletics in sustainability through the Over the last four years, European and setting a good example for other and a number of other Green Inspiration brand. Athletics has worked closely with its 51 stakeholders. sports federations and events, advising them Since its creation in 2013, member federations to develop best Another way European Athletics re- on editorial content Green Inspiration has practices for environmental issues. inforces sustainability goals and best particularly with regard harmonised efforts across Although some of our members already practices is through the easy-to-follow to promoting their environmental and social federations, institutions, had sustainability programmes and initiatives in place, many more have eight-step guide for sustainable event PEOPLE Planet Profit responsibility policies organisations and since embraced these concepts in their planning. Provide a Practice waste Save money healthy and safe reduction, reuse through increased individuals to emphasise and practices. domestic and international functions The guide advises hosts at every step environment, and recycle, efficiency, use sustainability. and the competitions they stage. of the process, from assembling the respect human be water and responsible sustainability team to methods of com- rights, respect energy efficient procurement, Sustainability goals diversity, be use ecofriendly invest in the local municating the results of the events. culturally sensitive transportation. economy, and in action across Europe It also advises on specific practices like and encourage boost innovation. European Athletics believes com- how to increase use of public transport community mitting to sustainability can boost involvement. and selecting venues for the event public image, improve relations with while keeping the interests of the local image-conscious sponsors and oth- community in mind. er stakeholders, and reduce costs 34 Playing for 35 Playing for our planet our planet
02 Environmental leadership Future championships The 2018 SPAR European Cross-Country Championships will be hosted by Tilburg and, in conjunction with European Athletics, the Dutch city has been very active setting its sustainability goals. The Bydgoszcz 2017 Volunteers recruited for championships The 2017 SPAR European The goals include both reducing waste European Athletics could take part in the ‘Jump 2 Score Cross-Country and improving waste management. U23 Championships Green’ educational project organised Championships Extensive recycling methods will The Bydgoszcz championships included in the competition venue for the The Slovak town of Samorin proposed be used before and during the several projects that cut unnecessary Looking ahead, championships, the Kombank Arena. the state-of-the-art x-bionic® sphere championships, and all event emissions and promoted sustainability. Green Inspiration The volunteers learned about the as a venue in their bid for the Euro- promotion will be digital. The Polish organisers encouraged values, actions and possibilities for pean Cross-Country Championships, people to take public transport or cycle aims to improve on environmental conservation related making the case that the champion- Another important target for the to the stadium, giving half-price tickets the practices, as to sport and how local sport clubs ships would be the greenest since Tilburg local organising committee is to those arriving on bicycles. Recycling there is still much themselves can promote sustainability the event began in 1994. This was a to reduce carbon emissions. The event was also important in the planning and good practices. determining factor in the choice of venue was deliberately chosen so that of these championships. EKOBUS, more work to be Samorin to host the 2017 event. As all the competitors and officials can a mobile laboratory equipped with done in many areas The Belgrade championships also had well as being a modern sporting facil- walk there from their hotels. Spectators a strong theme of social inclusion and state-of-the-art research facilities, across Europe. responsibility. A group of ten Italian ity frequented by athletes from across will be encouraged to use bikes. visited the event to encourage guests the globe, and one of Slovakia’s main Discounts will be available to further refugees took part in the “Refugee ease guest access to public transport to develop good waste management Olympic training centres, the x-bion- practices such as waste segregation and The Belgrade 2017 ScART” humanitarian aid project, ic® sphere prides itself on its sustain- and bike rentals. conscious shopping and waste disposal, European Athletics creating art from recycled scrap metal ability credentials. The sphere uses teaching spectators that waste can also Indoor Championships for the media welcome bags. The green electric power from its on-site Under its Green Inspiration brand, In line with the 17 global goals set out programme allowed these immigrants European Athletics can look back on be used as a source of energy. biogas power plant to power many of in the United Nations’ 2030 Agenda who had landed in Italy to give back to four years of steady improvement in the venue’s facilities. A cogeneration Each host of a European Athletics major for Sustainable Development, the the society that welcomed them, as well applying sustainability policies and unit based on natural gas covers the competition in 2017 put sustainability local organising committee for the as gain some income. implementing good practices. Looking demand for heat within the venue. initiatives and practices at the core of Belgrade 2017 Indoor Championships ahead, Green Inspiration aims to Member federations and potential The venue also uses thermal water their initial bidding documents. Once joined the sustainable drive initiated improve on the practices, as there is bidders now understand that provisions pumped from a well 1,400 metres awarded the event, they fulfilled these by ENGSO Youth (European Non- still much more work to be done in for sustainability and good practice are below ground to provide heat. commitments during the staging. Governmental Sports Organisation). many areas across Europe. needed for a successful bid. 36 Playing for 37 Playing for our planet our planet
02 Environmental leadership SOCIALLY RESPONSIBLE UEFA embraces AND SUSTAINABLE the challenge to continue making its FOOTBALL AT EURO 2016 flagship events even more sustainable. EIGHT SOCIAL, ECONOMIC AND ENVIRONMENTAL PRIORITIES UEFA transport, logistics, lighting, catering, TOTAL FOOTBALL, PUBLIC TRANSPORT UEFA recognises its It is a huge challenge to organise merchandising and broadcasting) TOTAL ACCESS! AND MOBILITY responsibility to make an event on the scale of UEFA EURO 2016 in a sustainable way. have a wide range of direct and indirect environmental impacts in 1,685 wheelchair user places and 517,000 tonnes of CO2 equivalent due to Patrick GASSER major football events It is also an excellent opportunity terms of air pollution, consumption of 1,111 easy-access seats close to amenities transport of teams and spectators socially, environmentally to show leadership in socially natural resources and contribution to 916 additional wheelchair spaces were 150,000 additional seats on public Head of Football and and economically responsible and sustainable sports climate change. constructed thanks to UEFA EURO 2016 and a further 32 were renovated (legacies transport for journeys to stadiums sustainable. Seven years Social Responsibility (FSR) event management, and to raise at UEFA These are challenges that UEFA of tournament) awareness of such issues amongst all after social responsibility stakeholders. takes seriously. UEFA has committed WASTE MANAGEMENT and sustainability were to reducing its environmental TOBACCO-FREE Patrick heads UEFA’s first included in the The EURO 2016 social responsibility impact by taking a realistic step-by- TOURNAMENT 38% of waste recycled in functional areas Football and Social bidding procedure and sustainability policy, its step approach, with the objective of continuously improving its 13,964 yellow and red cards given to (1,542 tonnes) Responsibility (FSR) Unit, statement of purpose and values, 10 tonnes of prepared food, including with the objective of for a UEFA flagship and the ambition for ISO 20121 environmental performance. fans and staff for failing to respect the 50,000 sandwiches, and raw products making UEFA’s activities tournament, these certification, were the foundations tobacco-free policy donated to NGOs All 10 venues declared tobacco-free principles were fully more socially responsible and sustainable. Before for UEFA’s efforts in making its From dialogue joining UEFA in 1999, integrated for the first flagship international event more to action ENERGY AND WATER sustainable than ever before. A ANTI-DISCRIMINATION OPTIMISATION time as France hosted he worked for thirteen After UEFA included a social years at the International credible approach would have been MATCH MONITORING Committee of the Red UEFA EURO 2016. impossible without full accountability responsibility and sustainability 30,000 litres of fuel saved in generators chapter in its bidding criteria for the The results exceeded Cross (ICRC). by improving the service level for regarding the impact of the event. 8 suspected incidents of racism/ EURO 2016 tournament, it defined discrimination or misconduct reported domestic power expectations thanks to The sector disclosures for event eight priorities to streamline the 2 national associations sanctioned 3 stadiums purchased certified a rigorous approach and organisers in the G4 Sustainability Reporting Guidelines provided sustainability policy in accordance renewable electricity exhaustive efforts from all comparable indicators for the most with the principles of ISO 20121 for FAN RESPONSIBLE SOURCING those involved, including significant externalities. Sustainable Events. Four of these priorities focused specifically on the EMBASSIES OF PRODUCTS AND UEFA’s internal teams, environment. Strong collaboration SERVICES Reducing the event’s environmental host cities and tournament impact was just one aspect of UEFA’s and commitment from UEFA’s 19 out of the 24 teams were 100% of contracts and licensing represented by a fan embassy spectators. approach to social responsibility internal teams, partner organisations, agreements include mandatory compliance and sustainability. Each of the stakeholders, cities and volunteers with ten UN Global Compact principles and helped ensure success. ILO declaration organisational domains involved 71% of items produced in Europe; in the tournament (including 51% of sourcing budget spent on items 38 Playing for 39 Playing for produced in Europe our planet our planet
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