Part of the Group - Pigsback.com
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Part of the Group
Proud Partner of
Members 40,000 active members in Northern Ireland 1.5 million registered members in Ireland
Our Brands Our 1.5m members read 600m emails from us every year Our members don’t just sign up. They engage with our brand, our products, and our desire to deliver them hand-picked curated hotels and staycations that won’t be beaten on price or quality.
Access to 62m members worldwide with our sister brands
Member Demographics
65+ Yrs
55 - 64 Yrs
45 - 54 Yrs
35 - 44 Yrs
25 - 34 Yrs
0% 10% 20% 30% 40% 50%
80% Female | 20% Male • 65% aged between 35-54
• 31% aged 55+
* Source: Pigsback.com management information and research
We know who our
members are and
what they love
TRIPS PER YEAR
2.5
AVERAGE HOUSEHOLD INCOME
€65k
IMPULSE BOOKINGS
9/10
MAIN AGE RANGE
35-54
* Source: Pigsback.com management information and research
Member Reviews
Website Statistics
45K People Per Day 265K Page Views Per Day
Average no. of visitors per Average no. of page views
day to Pigsback.com per day on Pigsback.com
750K People Per Month 7.9M Page Views Per Month
Average no. of visitors per Average no. of page views
month to Pigsback.com per month on Pigsback.com
6.7M People Per Year 94.8M Page Views Per Year
Average no. of visitors per Average no. of page views
year to Pigsback.com per year on Pigsback.com
* Source: Pigsback.com management information and research
Email Stats Email Stats
225,000 people reached daily 110,000 people reached daily
* Source: Pigsback.com management information and research
Social Media Snapshot
2,590,850 ENGAGEMENTS 2,622,351 PEOPLE
Engagements with our Reached on social media in
posts on social media in 2019
2019
759,029 FOLLOWERS 142,613,329 IMPRESSIONS
on Social Media across our Post Impressions on social
brands in 2019 media in 2019
* Source: Pigsback.com management information and researchOur Exposure We are a new approach to traditional marketing. Create a revenue stream that has a higher engagement and conversion using Pigsback.com as a marketing channel. 759,029 7,148 15,404 FOLLOWERS FOLLOWERS FOLLOWERS
Social Media
Sneak Peek
Story
HighlightsPush Notifications 357K Addressable users 69K Addressable users
Other benefits of working with
We are an Irish company set up in 2000 and proud
to be number one in the marketplace
210K Irish adults took a break with Pigsback in 2019
€36.25M Revenue was generated for Irish Hotels
with these breaks
360 Irish Hotels worked with Pigsback in 2019
From research we know the average ancillary spend
from our customers in the hotel bars, restaurants,
spas etc is up to €200 per room, per night
* Source: Pigsback.com management information and researchSoftware When running a promotion with Pigsback.com you will have access to your own dedicated Client Portal. Here you will be able to control the availability on your promotion prior to its launch and you can adjust the daily allocation on your offer easily once its live. Should you forget to close out a date you no longer have availability for, you can deny a reservation request and the customer is notified automatically and directed back to select a new date of stay. In your portal you can also see reservations past and present, examples of promotions that work well for all areas of your business, a training section for your staff, feedback from your customers, along with payments and remittance details for your campaigns.
Client Testimonials
Valerie Steinbeck Rhona Heggtveit Amanda Leahy
Group Head of Marketing Reservations Manager General Manager
The Gleneagle Group The Address Hotel Cork Killarney Court Hotel
February 2021 February 2021 March 2021
“The Gleneagle Group have been “For over 10 years The Address Cork has the ‘’The Killarney Court Hotel have been working
working with Pigsback for over 6 years great pleasure to work with Pigsback.com. with Pigsback for years and we find them
now. We find this partnership a great Over the years we have had numerous extremely easy to deal with. We can manage
distribution channel for when we need packages from Afternoon Teas to City the availability and allocations with their
to jump-start occupancy. It's an Breaks with them. From start to finish they booking system which gives us full flexibility
acquisition strategy for us, a way to have made the process so easy. The team on any offers we run with them. It enables us
reach new customers that we can't has been so professional and helpful in to reach a new client base and has been a
necessarily get our hands on and the setting up the offers. They have had so great way to get the occupancy levels up
majority of bookings are made by many great ideas and suggestions for us especially during the winter months. Our
people who had not planned to take a and the after sales service has been account manager is always on call when we
trip before being presented with the exceptional. The booking system is easy to need them and assists us every step of the way
offer. Pigbacks are great to work with, use and the payments have always been in building the package, rates, availability and
and they have an advanced calendar prompt. I would have no hesitation to contracts. They provides excellent customer
system also allowing us to manage recommend businesses to work with them service and offers great advice to maximise
inventory which is very important. I and I certainly look froward to continue our revenue with our promotions. I would highly
would not hesitate to recommend partnership with Pigsback” recommend Pigsback and look forward to
Pigsback.” working with them for many more years to
come.’’Client Testimonials
Liam Minihan Carol Fenton
Therese Donnelly
Sales and Marketing Manager
Revenue Manager Group Revenue Manager
Hilton Garden Inn
Quality Hotel Youghal The iNua Hotel Collection
February 2021
February 2021 February 2021
“The Quality Hotel & self-catering “We have partnered with Pigsback in all of the “All of my dealings with Pigsback, from
complex have been working with hotels across the iNua Collection and would the initial set up to dealing with the
Pigsback for a number of successful have no hesitation in recommending them as a ongoing changes in the hospitality
years. It opens up a new customer base partner to other hoteliers. They maintain industry, has been flawless. They have
for visitors to East Cork. We are in full regular communication with the hotels, been able to adapt and react very
control of the availability & allocations responds to any queries promptly and quickly to new restrictions that effected
with their booking system, which is very efficiently and always follows through on their existing and future bookings. In
user friendly. our Account Manager is promises. Pigsback provides constant advice and general, they are always quick and
with us all the way from the rate & deal guidance on what trends are producing results efficient to respond to any queries,
setup, to times when we need to push and is on hand to work with us to deliver and are so helpful with ideas and
our deal. They are always on hand to efficient and effective sale campaigns on the offerings, when putting a promotion
advise & assist if required. Our accounts empathy platforms. The empathy platform is together for the site. The team has
department are extremely happy with easy to use for the hotel teams with support been an absolute pleasure to deal with
the prompt payment and payment available if required. We have seen significant and makes working with Pigsback
tracking systems that are in place. We sales generated through Empathy marketing both hassle free and enjoyable!”
would have no hesitation in platforms over the past 24 months and they will
recommending Pigsback.” continue to be an integral part of our revenue
strategy into the future.”Client Testimonials
Clara Clarke Averil Day Sharon O’Donoghue
Director of Sales & Marketing Revenue Manager Group Marketing Manager
Knightsbrook Hotel Shearwater Hotel & Spa Romantic Castles of Ireland
February 2021 February 2021 February 2021
“On behalf of the Cusack Hotel Group, we are “I have worked with Pigsback for a number of “We have been working with
delighted to be working in partnership with the years. From the booking system, Calendars and Pigsback and Luxury Breaks for
Team at Pigsback for the past twelve years. We also revenue generating perspective you can over 6 years now with Cabra
use Pigsback’s platforms to promote our trust that you and your property are in safe Castle, Markree Castle and
Accommodation Packages and Spa Packages. The hands. Everything is discussed and done in a Ballyseede Castle and the
Team at Pigsback are extremely Professional, timely manner and no question is big or small. platform is user-friendly, easy to
Reliable, Loyal, Friendly, Courteous and always The booking system is so easy to use and the configure and the team provide
offer excellent prompt service in my opinion. best part of this is that the allocation is excellent customer service. It
Also, their attention to detail when having our dictated by each property and what they feel allows us to manage availability
contracts signed and ready to promote is top is necessary for each property to fulfil their in real time. Pigsback and Luxury
class. Payments are made on time and both targets. Pigsback platform is so well member Breaks provide an excellent
Customer and Financial queries logged with our driven and customer driven hence the success in marketing support and much
colleagues at Pigsback are also always answered room occupancy & revenue driven targets. needed sales of rooms all year
straight away by their Team members. Finally, I Offers are well thought off as is the marketing round. We are delighted to
believe the team at Pigsback are very passionate of each unique property and what makes recommend Pigsback and Luxury
in every product they promote and are fantastic them so successful in driving your property on Breaks.”
Ambassadors for our Hotel Group and a pleasure this platform. They listen, acknowledge, drive
to deal with.” and succeed with each property they handle.”Client Testimonials
Cora Dwyer Amanda O’Sullivan Aine McGuinness
General Manager Revenue Manager Cluster Revenue Manager
Kinnitty Castle Hotel The Westgrove Hotel MHL Hotels
February 2021 February 2021 February 2021
“I have been using Pigsback for the last 12 years “Having worked with Pigsback in various hotels “We have been working with
and they are always my go to online campaign to since way back when they started first, I am Pigsback for many years in The
help with sales as well as create more awareness delighted to recommend them to any hotel Galmont Hotel & Spa, Glenlo Abbey
of our Brand. I have dealt with the Team for many looking to partner with a promotions site. They Hotel and the Harbour Hotel and
years and they are always on hand to answer any are Irish, they have been in the business for a we would anticipate this to
query and always reverts back very quickly and long time now and they are constantly continue. We have seen significant
professionally with as much information and improving their product and systems to make growth during quieter demand
assistance as possible. They seem to understand things easier for both the end user and their times, and this has assisted us in
the pressure and time constraints a company can partners. The team are an absolute pleasure to increasing our revenue throughout
be facing in this industry and will always offer work with, always gives good recommendations the entire Hotel. The team provides
assistance, regardless of whether it is up to them in terms of what offering we should go with and us with honest advice and an expert
to complete or not. The design team is equally is always so responsive to any queries that we opinion which has helped us create
thorough and professional and they take have. Working with Pigsback has been a really the right package for the target
instruction very well. The after Sales process is also good way for us to reach a wide audience and to market.”
very efficient and works very well for our Accounts build up base business for times when we need
and processing team to deal with. I would highly it. We look forward to continuing to work with
recommend this company and team to partner up them long into the future.”
with for similar Sales programs.”Client Testimonials
Nessa O’Brien Mairead Delaney Jakub Srebrzynski
Rooms Division Manager Manager Group Revenue Manager Group Revenue Manager
Amber Springs Hotel McGettigan Hotels Byrne Hotel Group
March 2021 February 2021 March 2021
“I have worked with Pigsback for over 5 years now with “Pigsback is a valued partner of “During the last 3 years working with
various short break campaigns for Amber Springs Hotel. McGettigan Hotels working with Empathy Marketing we developed a
Every campaign has been a success for us, the advice and all hotels in the group. The great partnership for our hotels, The
expertise provided by Pigsback and their feedback on support, insights and account Salthill Hotel, The Eyre Square Hotel,
market trends has no doubt contributed to each successful management have delivered The Victoria Hotel and Albany House
campaign. Our Account Manager has worked over and excellent results. Working with Dublin. Pigsback platform is ideal for
above on several occasions to meet our deadlines and the team has delivered on key increasing occupancy, RevPAR and
targets. In looking at short breaks we have further strategies and increased food & beverage spend. Contact with
developed other campaigns with Pigsback which have business levels when required. the Account Manager is instant and
worked an absolute treat to fill gaps in our room Their understanding of the great support is provided when
occupancy when otherwise these rooms would have been market place and strong needed. Extranet is extremely easy to
empty, this has been done through Pigsback direct customer focus is key to use and Hotels have full control over
promotion. I have been very lucky to work exclusively with achieving these strong results. ” the inventory. I would recommend
Pigsback and this provides a much better solution and working with Empathy Marketing to
revenue stream for our hotel compared to other agents. I any hotelier. “
have found them to be extremely progressive, dynamic and
professional throughout our relationship and intend to keep
working with them in the future.”Contact Annabelle & Philip – Commercial Managers Email: sales@empathymarketing.com
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