Swiss International Hospitality Commons Company Brochure 2018
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COMPANY BROCHURE 2018
International Quality – Local Affinity
GET TO THE POINTS!
Earn, Collect, Redeem and Repeat!
Swiss-Select gives exclusive benefits to our Swiss-
Select members.
Three different tiers according to the points you have
earned and more than a thousand options for
redemption!
SOME OF OUR REDEMPTION PARTNERS:
CONTENTS
Introduction ______________ ________ 4
The Company __________ _________ 5
Mission, Vision, Values ___________________ 6
Brands _______________________________________7
Food and Beverage Concepts ____________ ______ 8
Meetings and Events Concepts ________ ____________ 10
Leisure Concepts ________ __________ 11
Loyalty Program for Guests _ ______________ 12
Loyalty Program for Bookers ______________ 14
The Operating Formula ____________________ 15
The Operating Systems ___________________ 16
The Support Mechanism _________________________________17
Swiss International Hospitality Academy_ ____________________________ ____________________________ 18
The Brand Performance Impact _________ __________ 19
Swiss International & Partners ___ __________ 20
Worldwide Presence ______________________ 21
Developments _________ __________ 22
Contact Us____________________________________________________________________________________ 26
www.swissinternationalhotels.com 3
INTRODUCTION
Welcome to Swiss International! We appreciate your interest in our Hotels &
Resorts and we are pleased to present our company to you.
Swiss International's roots are since 30 years anchored in Switzerland; a country
known worldwide for its quality, precision and values that we ever since proudly
translate into the day to day operation of our hotels. From the shores of Europe to
the coasts of China, to Africa and the Middle East, our customers will experience
the best of Swiss Hospitality at consistent quality levels.
Whilst the concepts of our luxury, upscale and midscale brands are tailored to the
needs of today's savvy business and leisure travelers, the Swiss International
Business Model strongly focuses on increasing market shares and on driving
financial results for all stakeholders.
Swiss International is currently on a tremendous journey of expansion in the GCC
countries, Africa, Asia and in the good old Europe. Our vision is to grow the chain
to a 150 hotels by the year 2020.
Be part of it - we look forward to hearing from you!
Henri (Hans) W.R. Kennedie
CEO & Managing Director
www.swissinternationalhotels.com 4
COMPANY BROCHURE 2018
AFRICA | ASIA | EUROPE | MIDDLE EAST
THE COMPANY
The world of hospitality revolves around return on
investment! Swiss International offers a robust business
model to hotels on either a franchise or a management
agreement. As such, the hotels can well position
themselves in the market by taking full advantage of the
sound established Swiss International Brands & Concepts
as well as the Swiss International Commercial Value
drivers in order to maximize its financial results.
Next to the global distribution through the state-of-the-art
central reservation system SWISS-REZ, the company
offers a range of services like Marketing, Sales, Revenue
Management, Reputation Management, SEO and
Distribution Management in order to drive profitability. The
hotels benefit furthermore from a robust support
mechanism which includes extensive Business and
Operational Support Sessions as well as tailored training
and courses from the Swiss International Hospitality
Academy. Swiss International is a global company with its
International Services Center located in the UAE.
Under Business Development, Swiss International
through its Partners also provide Technical Services,
Architectural Services, Interior Designing, Financing and
re-financing Solutions and Project Management. www.swissinternationalhotels.com 5
OUR VISION
Living up to the Reputation of Swiss Hospitality
OUR MISSION
To be Different & Recognized
OUR VALUES
ACCURACY EFFICIENCY
ANTICIPATION ETHICS
COMMITMENT INNOVATION
COURTESY SUSTAINABILITY
www.swissinternationalhotels.com 6
COMPANY BROCHURE 2018
AFRICA | ASIA | EUROPE | MIDDLE EAST
BRANDS
“A brand should be relevant,
consistent and well-positioned to
achieve sustainable results in
today’s highly competitive
marketplace”.
The “Swiss Touch” and "Guest
Experience" are the essence of
each of the Swiss International
brand’s characteristics.
www.swissinternationalhotels.com 7
FOOD & BEVERAGE CONCEPTS
The concepts of our branded F&B outlets are designed to provide unrivalled guest experience but are also
focused on keeping sharp control over the GOP. The menus are featuring fresh & healthy food in optional
portion sizes to fit customers' needs, and the profitability of each menu item is closely monitored at all time.
www.swissinternationalhotels.com 8
FOOD & BEVERAGE CONCEPTS
Our bar and lounge brands are lifestyle bar concept of Swiss
International where the Interiors and ambiance are
attentively designed for an informal and relaxed evening.
www.swissinternationalhotels.com 9
MEETINGS & EVENTS CONCEPT
Superior facilities, state-of-the-art audiovisual systems and complete meeting
equipment guarantee that meetings & events in our hotels are as pleasant as they
are productive and eventful. The concepts of the brands Eventives is designed to
match the hotel brand scale and as such, to meet guest expectations.
www.swissinternationalhotels.com 10LEISURE CONCEPT
For the guests indulgence, Swiss International Inspirations Pool and Gym compliments
guests stays with state-of-the-art fitness centers & refreshing swimming pools. With a
fully serviced gym and either an infinity pool or lap pool, Inspirations compliments
guests relaxation and health needs.
Inspirations Pool & Gym are designed to match the corresponding hotel brand and as
such, to meet each guests’ expectation.
www.swissinternationalhotels.com 11COMPANY BROCHURE 2018
AFRICA | ASIA | EUROPE | MIDDLE EAST
LOYALTY PROGRAM FOR GUESTS
Swiss International’s exclusive guest loyalty program,
Swiss Select allows hotels to focus on their loyal
guests and improve the guest satisfaction levels.
Swiss Select members earn and redeem points across
all Swiss International Hotels & Resorts worldwide
Members can also redeem points at over 30 redemption partners
across the global network. These redemption partners are of
additional value to Swiss International Hotels & Resorts while
exposing the hotels to various markets and interest groups. www.swissinternationalhotels.com 12COMPANY BROCHURE 2018
AFRICA | ASIA | EUROPE | MIDDLE EAST
SWISS-SELECT LOUNGE
SWISS-SELECT Lounge addresses the growing need for guest recognition and provides
a relaxing space for all Swiss-Select members, where they enjoy their independence.
The Swiss -Select Lounge is an important component of the Swiss International Guest
Loyalty Program Swiss Select and offers members complimentary continental
breakfast and all day refreshments and snacks.
The Swiss Select Lounge is found in all Swiss International Hotels & Resorts and Swiss
Spirit Hotels & Suites, and aims at providing Swiss International’s loyal guests with
personalized services.
www.swissinternationalhotels.com 13LOYALTY PROGRAM FOR BOOKERS
Swiss-Darling Bookers Club has been exclusively created for
reservation makers who book for hotel room nights on behalf of their
company/employer.
The bookers are rewarded with points for every room night booked
which can be later redeemed. The Swiss Darling loyalty program is
free to join, and every booker gets a unique login credentials with the
Swiss-Darling portal at: www.swissinternationalhotels.com/swiss-
darling/
Special Corporate Code is given to the members whereby they unlock
special rates as well as earn points
REWARD POINTS ROOM NIGHTS
Free One night stay for 2 in a Superior Room with
150 15
breakfast
Dinner/ Lunch/ Swiss Sunday Brunch for 2 at the Swiss
100 10
Café Restaurant
50% discount for Dinner/ Lunch/ Swiss Sunday Brunch
50 5
for 2 at the Swiss Café Restaurant and Lounge
www.swissinternationalhotels.com 14COMPANY BROCHURE 2018
AFRICA | ASIA | EUROPE | MIDDLE EAST
THE OPERATING FORMULA
Swiss International makes available for its affiliated hotels under
License or Management agreement the following formula: the License,
the System and the Services
BRAND
The Brand allows the affiliated hotel to make use of the “Swiss
International” brand name and its relevant concepts as defined and
details of which are set out in the company’s Manual.
The Operating Systems: The operating system is the collective
umbrella of all the commercial initiatives that Swiss International makes
available to generate value into the hotels. At Swiss International, it is
OPERATING mandatory that the hotels take advantage of the full range of these
initiatives as they all are interlinked and will bring the desired results as
SYSTEMS a sum.
The Support Services: Swiss International provides an extensive
range of services for its hotels. Some of the mentioned services are :
The Commercial Business Support sessions
SUPPORT The Operational Business Support Sessions
SERVICES Swiss International Hospitality Academy
www.swissinternationalhotels.com 15OPERATING SYSTEMS (VALUE DRIVERS) At Swiss International, the hotels take advantage of the full range of operating systems that are interlinked to bring the results in terms of guest satisfaction and financial profit. The hotels are connected to the systems, further the systems are interfaced between each other. The systems include but are not limited to distribution systems, channel managers, rate solicitation program, property management system, revenue management system, reputation management system, loyalty program together with learning and support portal for hoteliers. 16
COMPANY BROCHURE 2018
AFRICA | ASIA | EUROPE | MIDDLE EAST
THE SUPPORT MECHANISM
COMMERCIAL AND OPERATIONAL BUSINESS SUPPORT
The hotels under Swiss International’s umbrella benefit
furthermore from a robust support mechanism which
includes extensive Commercial and Operational Business
Support Sessions.
The business session are held on a quarterly basis with the
objectives to:
Measure the improvement of the Brand Performance
Indicator
Ensure that the hotel is taking full advantage of the Swiss
International Brands & Concepts as well as the Swiss
International Commercial Value drivers in order to
maximize its financial results.
Support the hotel to reduce operational costs and to
augment the GOP (Gross Operating Profit) or EBITDA
(Earnings Before Interests, Taxes, Depreciation and
Amortization)
www.swissinternationalhotels.com 17COMPANY BROCHURE 2018
AFRICA | ASIA | EUROPE | MIDDLE EAST
SWISS INTERNATIONAL HOSPITALITY ACADEMY
Swiss International Hospitality Academy is a virtual center
of competence and expertise for hospitality training and for
career development.
The objectives of the Swiss International Hospitality
Academy are:
•To support the hotel to improve business results
•To support the hotel to implement Swiss quality and the
core values & standards of Swiss International.
•To develop supervisors and managers as well as
exceptional talents in hospitality.
•To ensure Swiss International has engaged talented people
with the right competencies, in the right place, at the right
time, driving Business Success according to Swiss
International values & standards.
www.swissinternationalhotels.com 18BRAND PERFORMANCE IMPACT (BPI)
At Swiss International, we believe
in measurable Brand Performance!
Hotel’s objective of working with
Transient/ Corporate/ Leisure Corporate/ Leisure
SWISS-FLEX DIRECT
Swiss International is to effectively
make use of the products &
SWISS-REP systems, which in turn will
GDS increase the Brand Performance
Groups
Impact.
GUESTS
SWISS-REZ SWISS-PMS
EFFECTIVE USAGE OF
Individual
SWISS-RFP PRODUCTS & SYSTEMS
SWISS-REV
CCX
OPTIMAL BRAND
OTAs &
WHOLESALERS PERFOMANCE IMPACT
Swiss-Select SWISS-REZ + SWISS SELECT + SWISS-DARLING
Swiss-Darling BPI =
HOTEL GROSS ROOM REVENUE
www.swissinternationalhotels.com 19SWISS INTERNATIONAL & PARTNERS
The company capitalizes on strategic partnerships in improving the service offerings to hotel owners and
hotels in general.
These innovative partners complements Swiss International’s powerful portfolio of compelling and consistent
brands, consisting of 15 hotels in operations and 25 hotels under development in Europe, Middle East, Africa &
Asia; making Swiss International one of the fastest growing brands in the World.
The Swiss International Partners’ offerings to hotels ranges from:
www.swissinternationalhotels.com 20WORLDWIDE PRESENCE
AFRICA
Ghana Accra Swiss Spirit Hotel & Suites Alisa Accra
Nigeria Port Harcourt Swiss International Mabisel - Port Harcourt
Nigeria Port Harcourt Swiss Spirit Hotel & Suites Danag- Port Harcourt
Nigeria Asaba Swiss Spirit Mardeozok Asaba
Sierra Leone Freetown Swiss Spirit Hotel & Suites Freetown
Guinea Bissau Bissau Swiss International Guinea (2018)
Kenya Nanyuki Swiss International Resort Mount Kenya (2018)
Uganda Lake Victoria Royal Swiss Spa & Wellness Resort Empuku (2018)
ASIA
India Kandagath Swiss International Kandagath (2018)
India Chandigarh Swiss International Residences (2018)
India New Delhi Royal Swiss New Delhi (2018)
India Orissa Swiss International Puri – Orissa (2018)
MIDDLE EAST
Syria Damascus Swiss International Omayad Hotel
Saudi Arabia Baljurashi Swiss International Park Hotel
Saudi Arabia Al Baha Swiss Spirit Hotel & Suites Al Baha (2018)
Saudi Arabia Turaif Swiss Spirit Hotel & Suites Turaif
Saudi Arabia Jeddah Swiss Spirit Hotel & Suites Heraa (2018)
Saudi Arabia Jeddah Swiss International Boutique Hotel (2018)
Saudi Arabia Jeddah Swiss Spirit Residences Al Joury (2018)
Saudi Arabia Dammam Swiss International Al Hamra Hotel
Saudi Arabia Riyadh Swiss International Royal Hotel
Saudi Arabia Al-Qassim Swiss International Al-Qassim (2019)
Saudi Arabia Al Rass Swiss International Boutique Saif
Saudi Arabia Tabuk Swiss International Tabuk
Bahrain Manama Swiss International Palace Hotel
21DEVELOPMENTS
Royal Swiss Spa and Wellness Resort Empuku – Lake Victoria, Uganda
Swiss International Resort Mount Kenya – Naro Moru, Kenya www.swissinternationalhotels.com 22DEVELOPMENTS
Swiss International Kandaghat – Himachal Pradesh, India
Swiss International Residences - Chandigarh, India
www.swissinternationalhotels.com 23DEVELOPMENTS
Swiss International Makkah – Saudi Arabia
Swiss Spirit Hotel & Suites Al Baha – Saudi Arabia www.swissinternationalhotels.com 24SAUDI ARABIA
CONTACT US
• King Khaled Street P.O. Box 1411,
Dammam 31431,
Kingdom of Saudi Arabia
UNITED ARAB EMIRATES Tel: +966 1383 40099
shady.boueiry@swissinternationalhotels.com
• International Services Center
℅ Alpha Hospitality Management
Services, Amenity Building 2 – Office Suite 904, P.O. SWITZERLAND
Box 85644
Ras Al Khaimah
Tel: +971 7 24 33 242 • Dorfstrasse 16
info@swissinternationalhotels.com 6340 BaaR
safa.sameer@swissinternationalhotels.com
INDIA BRANCH 1
INDIA BRANCH 2
• 507, 5th Floor, Cosmopolitan
Sector 66, Gurugram 122001 • 2A-Level 2, The Palm Square,
Haryana, India Golf Course Extension Road,
Tel: +91 9810 500 144 Sector 66 – Gurgaon 122002
kapil.singhal@swissinternationalhotels.com Haryana, India
Tel: +91 98 1037 1446
rajeev.malik@swissinternationalhotels.com
KENYA
NIGERIA
• ℅ Experience Hospitality Management,
West End Towers, Muthangari Drive, • Suite 01, G17, Communal Center
Nairobi, Kenya NNPC Estate, Area 11 Garki
Tel: +254 704 853 538 Abuja, Nigeria
clive.figaro@swissinternationalhotels.com Tel: +234 809 549 42 98
olayiwola.matthew@swissinternationalhotels.com
www.swissinternationalhotels.com 25COMPANY BROCHURE 2018
AFRICA | ASIA | EUROPE | MIDDLE EAST
THANK YOU FOR YOUR INTEREST!
SUBSCRIBE TO SWISS INTERNATIONAL’S NEWSLETTERS ON OUR WEBSITE!
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