OFFICIAL CATALOGUE MEDIA KIT - Monaco Yacht Show
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MONACO YACHT SHOW The Monaco Yacht Show (MYS) hosts an impressive and truly international fleet of superyachts available for purchase or charter. The MYS also showcases a selection of companies with ties to the yachting and luxury markets. Stands are reserved for superyacht builders and designers, yacht brokers, and the providers of tenders and water toys, luxury brands, high-end cars and motorbikes, helicopters and private jets. The Monaco Yacht Show has been attracting a wealthy international clientele of yacht owners, and executives from the superyacht and luxury markets, since 1991. For four glorious days, the crème de la crème soaks up the festive and glamorous atmosphere of the Principality of Monaco, enjoying a unique superyachting experience on the quays of Monaco’s Port Hercule, and exploring current and future yachting trends. The Monaco Yacht Show is organised under the High Patronage of His Serene Highness Prince Albert II of Monaco.
MONACO YACHT SHOW OFFICIAL CATALOGUE The official catalogue of the Monaco Yacht Show is an unparalleled media tool for major companies in the international superyachting industry. The publication lists the world’s leaders in luxury yachting with their direct contact details and gives the advertisers a tremendous exposure both during the show and all year long.
3 0 , 0 0 0 V I S I T O R S THE AUDIENCE The MYS Official Catalogue is published annually and distributed during the 69% 87% 137 four days of the show and at associated prestigious events during the MYS week to a selection of the high-worth and professional visitors, the CEOs INTERNATIONAL NATIONALITIES of the exhibiting companies, the MYS sponsors and partners, the media 31% CLIENTELE representative. PROFESSIONAL VISITORS 72% THEY ATTENDED THE 2018 MYS FOR // NETWORKING / MEETING CLIENTS & SUPPLIERS / PURCHASING SERVICES & NAUTICAL SUPPLIES // PRIVATE VISITORS 28% 2130* PROSPECTIVE SUPERYACHT CHARTERERS/PURCHASERS OR THEIR REPS. 150 VISITORS INVITED VIA THE MYS VIP PROGRAMMES (monaco yacht summit, sapphire experience) 235** yacht owners visited the mys *Figure calculated on the basis of a representative panel of private visitors who expressed an intention to purchase or rent a yacht according to a study conducted at MYS 2018. **Minimum representative figure calculated solely on the quantity of MYS badges distributed to owners of yachts.
DISTRIBUTION PRINT RUN: 8,000 copies MONACO YACHT SHOW 2021 MONTE-CARLO GALA FOR THE GLOBAL OCEAN Prestigious charity event presided by HSH Prince Albert II of Monaco and FROM 22 TO 25 SEPTEMBER 2021 attended by international artists and philanthropists committed for the • Distribution on display racks in the most frequented show areas protection of the Ocean. The gala is organised by the Prince Albert II of Monaco Foundation and Mr. Milutin Gatsby, Global Fundraising Chairman, with the support of the Monaco Yacht Show, the oceanographic Institute, the Yacht Club of Monaco, the Société des Bains de Mer and the Monaco Private Label, in order to support the Foundation’s marine conservation initiatives. • Distribution in the gift bags of the guests. 84% Private clientele 13% Luxury yachting Professionals MYS EXHIBITORS (580 COMPANIES) 30% Superyacht suppliers / 16% service companies / 12% builders / 11% Luxury goods / 2% 7% tenders & water toys / 6% broker agencies / 4% refit yards / 4% Federations / 4% yacht designers. SUPERYACHT CAPTAINS 1% of yachts exhibited at the Monaco Yacht Show.
SPECIFICATIONS • Presentation of the MYS exhibiting companies, the superyachts, the tenders, prestige cars on display, sponsors and partners. • Publication printed on 100% recycled paper (Silk Cyclus Print), • Material for printing must be supplied in PDF file, all graphics must be supplied as 300 dpi, • Material deadline: July 20, 2021 • Material must be sent to: laura@monacoyachtshow.mc (if file size over 10Mb, please use www.wetransfer.com). Full page Trim 200 x 260mm Bleed 210 x 270mm
AD RATES Full page (Standard rate) € 5,450 Full page (Exhibitor rate) € 3,270 Inside front cover page € 7,770 Inside back cover page € 7,370 Back cover page € 9,900 Belly band € 7,850 VAT excluded (VAT 20% applicable for Monegasque and French companies only)
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